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  • SearchCap: Google Maps Apology, Matt Cutts Replaced & App Indexing Data

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
    Barry Schwartz
    22 May 2015 | 1:00 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Maps Apology, Matt Cutts Replaced & App Indexing Data appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Showcase Products On YouTube With TrueView For Shopping

    PPC Hero
    Bri Saxman
    22 May 2015 | 9:15 am
    This week Google is introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on products and also click to buy them. Read more at PPCHero.com
  • Google Apologizes For Racist Maps Listings

    Home - SearchEngineWatch
    Mike O'Brien
    22 May 2015 | 10:11 am
    The search giant is changing its algorithm to remedy recent offensive listings, such as the White House coming up during a query for the N-word.
  • Delivering the right information in your ads

    Inside AdWords
    Rob Newton
    21 May 2015 | 12:01 pm
    Now more than ever, people search online to find things nearby. In fact, Google search interest in "near me" has doubled since last year,1 with 80% coming from mobile.2 In these moments, consumers have heightened expectations for immediacy and relevance — 4 out of 5 say they want search ads to be customized to their city, zip code or immediate surroundings.3 That’s why we continue to develop richer local ad formats that deliver more relevant information based on what someone searches for.“Where’s the nearest location?”Last year we enhanced location extensions to show up to…
  • How Well Does Google Crawl JavaScript? Pretty Darn Well.

    RKGBlog
    Adam Audette
    13 May 2015 | 5:54 am
    A version of this post originally ran at SearchEngineLand and has been shared widely in the web development and SEO communities. There’s also an interesting thread about our findings on Hacker News with several ex-Google engineers contributing. We followed up with an on-air Hangout alongside Google’s John Mueller and the Angular Air team to talk about how SEO plays with web apps and JavaScript, specifically from a crawling and indexing standpoint. In this post we’d like to present the same article with an important difference. We’re including code examples here, so…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • SearchCap: Google Maps Apology, Matt Cutts Replaced & App Indexing Data

    Barry Schwartz
    22 May 2015 | 1:00 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Maps Apology, Matt Cutts Replaced & App Indexing Data appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Search In Pics: Google Carnival, Google Now Mug & The Breaker Lab

    Barry Schwartz
    22 May 2015 | 7:37 am
    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Breaker Lab: Source: Google+ Google Now Mug: Source: Google+ Android... Please visit Search Engine Land for the full article.
  • 6 Keys To Getting Local SEO Started On The Right Foot

    Tamar Weinberg
    22 May 2015 | 7:06 am
    For small businesses wondering how to get into local search engine optimization (SEO), contributor Tamar Weinberg has provided this handy beginner's guide. The post 6 Keys To Getting Local SEO Started On The Right Foot appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Research Reveals The Distinct Ways Users Search

    Nathan Safran
    22 May 2015 | 6:29 am
    Columnist Nathan Safran shares data and insights from a recent study conducted by Blue Nile Research that may change the way you think about keyword research. The post Research Reveals The Distinct Ways Users Search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Google Has New Head Of Web Spam But Won’t Be The “New Matt Cutts”

    Danny Sullivan
    22 May 2015 | 6:00 am
    Google's outreach to publishers and SEOs will continue to be split among a variety of people rather than being tied to the web spam fighting chief. The post Google Has New Head Of Web Spam But Won’t Be The “New Matt Cutts” appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
 
 
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    Inside AdWords

  • Delivering the right information in your ads

    Rob Newton
    21 May 2015 | 12:01 pm
    Now more than ever, people search online to find things nearby. In fact, Google search interest in "near me" has doubled since last year,1 with 80% coming from mobile.2 In these moments, consumers have heightened expectations for immediacy and relevance — 4 out of 5 say they want search ads to be customized to their city, zip code or immediate surroundings.3 That’s why we continue to develop richer local ad formats that deliver more relevant information based on what someone searches for.“Where’s the nearest location?”Last year we enhanced location extensions to show up to…
  • Introducing TrueView for shopping – a new way to promote your products with video

    Rob Newton
    21 May 2015 | 9:01 am
    Whether it’s watching a product review or learning how to bake a soufflé, we look to video in countless moments throughout to the day to help us get things done. We call these micro-moments – when we reflexively turn to our devices to learn more, make a decision, or purchase a product. To connect the dots between the moment a person watches a video and the moment they decide to make a purchase, today we’re introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on your products and click to buy.TrueView for shopping allows you to…
  • AdWords Editor now supports labels, Upgraded URLs, ads in apps, and more!

    Rob Newton
    14 May 2015 | 9:55 am
    Late last year, we introduced AdWords Editor 11.0, which represented the most significant update to the tool since it was released in 2006. Today, we’re introducing another exciting update to AdWords Editor, available to all advertisers globally. This version includes full support for labels, Upgraded URLs, call-only ads, ads in mobile apps, and much more. Let’s explore further.LabelsBased on your feedback, AdWords Editor now has full support for labels. Labels are an effective way to organize objects in your account, like campaigns and keywords, into meaningful groupings so you can…
  • Best Practices for Display Creatives

    Rob Newton
    12 May 2015 | 7:59 am
    With so many ads on the internet, learn how to design effective display ads that will break through the noise, inspire people to take action and drive strong engagement.To help get your creative juices flowing, we’ve put together a new best practices checklist, Put Your Best Image Ad Forward. This checklist covers how to:Craft the right message to the right customerChoose eye-catching visuals and animation to quickly gain a person’s attentionBalance your overall design with color schemes, art elements and textPrioritize and test your display adsSince consumers shift their attention in the…
  • Building for the next moment

    Rob Newton
    5 May 2015 | 10:15 am
    Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. And at these times, consumers are increasingly picking up their smartphones for answers. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.1 This presents a tremendous opportunity for marketers to reach people throughout all the new touchpoints of a consumer’s path to purchase.Together, we’ve come a long way since this time last year:Our suite of app promotion tools are now driving real results,…
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    RKGBlog

  • How Well Does Google Crawl JavaScript? Pretty Darn Well.

    Adam Audette
    13 May 2015 | 5:54 am
    A version of this post originally ran at SearchEngineLand and has been shared widely in the web development and SEO communities. There’s also an interesting thread about our findings on Hacker News with several ex-Google engineers contributing. We followed up with an on-air Hangout alongside Google’s John Mueller and the Angular Air team to talk about how SEO plays with web apps and JavaScript, specifically from a crawling and indexing standpoint. In this post we’d like to present the same article with an important difference. We’re including code examples here, so…
  • Save Time on Your PLA Feeds with Google Online Product Inventory Updates

    Matt Lacy
    12 May 2015 | 7:47 am
    At Merkle|RKG, we have seen Google cracking down on data feeds containing pricing and availability information that does not match merchant websites. As some will have already experienced, this can lead to a suspension, thus preventing your products from showing in PLAs. This just goes to show the importance of data feeds to the success of PLAs, and advertisers need to make sure that the pricing and availability found in feeds match information found on their websites exactly. We know that this information can change pretty regularly on your site, and that it may be pretty taxing to have your…
  • Video: My Last Day Off

    Price Thomas
    8 May 2015 | 2:29 pm
    Whether you’re negotiating contracts or bedtime, Multi-tasking projects or playdates, Burning the midnight oil for a presentation or because there are monsters under the bed, Happy Mother’s Day!   >> Click here for a direct link to this video.
  • Five Themes from the AdWords Livestream

    Andy Taylor
    6 May 2015 | 8:32 am
    Google hosted another livestream event yesterday, announcing their newest innovations and tools while providing insight on themes they’ve been focusing on in their product development. While none of the individual announcements were earth-shattering or will impact all advertisers dramatically in the way that Enhanced Campaigns did, there were several announcements that may be big for some specific segments, and the bigger takeaway from these largely incremental changes may be what they said about where Google sees the industry heading and where they want to take it. The Importance of…
  • Video: A Close Look at How Brands Leverage Instagram

    George Kamide
    6 May 2015 | 7:18 am
    In this video, George Kamide discusses new developments with Instagram and shares strategies on how brands can use the platform to capture users’ attention at the level of imagination. Next up in our social media video series, Price and George focus on another image-rich platform, Pinterest.   >> Click here for a direct link to this video.   VIDEO TRANSCRIPT George Kamide:  Hi, and welcome back to the blog. In our last social media video, Price walked you through the basics of Instagram. Today, Instagram Part 2, where we dig into the photo sharing network a little…
 
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    The Clix Marketing Blog

  • Clix Marketing’s #PPC News & Views: May 22, 2015

    Michelle Morgan
    22 May 2015 | 5:49 am
    Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts SEER Interactive How to Create User Personas with Google Analytics: PPC isn’t only about keywords. It’s increasingly becoming about the individual audience members themselves, but how do you identify and reach those users? Well, to answer the first half of that challenge, check out this post and get answers to who you should focus on targeting. PPC Hero Are You Maximizing Your Revenue? Impression Share Reporting in Excel: It’s not always…
  • AdWords Editor: Shared Sitelinks

    Andrea Taylor
    21 May 2015 | 6:09 am
    We all have those “doh!” moments (some more than others), where we knew there was a faster method to make changes to an account, but we don’t think to utilize it in the moment. I had that moment last week after spending a large chunk of my day adjusting ad group-level sitelinks in a medium-sized account. Afterwards, a coworker kindly reminded me that I could have simply used AdWords Editor’s Shared Library. Remember that “doh!” moment I mentioned earlier? Yeah…. So I realized I could potentially save someone else from the same fate. Whether you’re a seasoned…
  • Restructuring PPC Accounts The Methodical Way

    Susan Wenograd
    20 May 2015 | 7:59 am
    Yesterday, John wrote about massive account disruptions when major changes and restructures are made.  This is especially poignant when you bring on new accounts. You’re not only trying to fix standard account problems you see, but you’re doing it while still trying to establish trust with a new client. It can be shaky ground to say, “Trust me, this will work.” You can’t keep what’s there – it’s obviously not working, and that’s why they came to you. But you can’t hit the big red button and implode everything at once, because your…
  • Don’t Shock the System – Steady As She Goes

    John Lee
    19 May 2015 | 7:28 am
    Pro tip – ready this article while listening to The Raconteurs’ Steady As She Goes. Thank me later. A few nights ago I had the good pleasure to share dinner with Michelle (fellow Clixie) and Kirk Williams (you know, the guy who creates #PPCchat memes in his spare time). As PPC practitioners are wont to do, we spent a large amount of our time together discussing the finer details of digital advertising. What’s new with AdWords? What’s new with Bing? Have you tried this or that? It’s the kind of conversation that can really energize you. One topic that became…
  • 5 Blog Posts to Expand Your Excel Expertise

    Amy Bishop
    18 May 2015 | 5:15 am
    Excel is your window to a more productive world. The more formulas, hacks, and shortcuts you can learn – the better. But you already knew that! We love pivot tables, the concatenate function, vlookups, removing duplicates and conditional formatting as much as the next guy. If you haven’t brushed up your working knowledge on those skills (and a few more!), you should check out this post. If you’re looking to branch out even further (do it, do it!), you should check out the posts below for potentially some lesser-known Excel productivity tips. The Correlation Function – This handy…
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    John Battelle's Search Blog

  • Get Out, And Get Into Silicon Valley: SurveyMonkey, Google, GoPro, FlipBoard, & So Many More

    jbat
    22 May 2015 | 7:56 pm
    The post Get Out, And Get Into Silicon Valley: SurveyMonkey, Google, GoPro, FlipBoard, & So Many More appeared first on John Battelle's Search Blog. Brian and I on SurveyMonkey’s rooftop last year. New York is in the can (what a great event!) and next up, for those of us in the US anyway, is NewCo Silicon Valley. I won’t be able to actually attend NewCo SV, as I’ll be on the road visiting NewCo Amsterdam and NewCo Istanbul. But If I could go to Silicon Valley, these are the companies I’d pick to attend: Day 1 – Monday June 8th  5:00 pm – VIP…
  • Uber, The Rashomon.

    jbat
    26 Apr 2015 | 9:16 pm
    The post Uber, The Rashomon. appeared first on John Battelle's Search Blog. Our industry loves a rashomon, and in the past year or two, our collective subject of debate has been Uber. Perhaps the fastest growing company in history (its numbers aren’t public, but we’ll get to some estimates shortly), Uber has become a vector for some of the most wide-ranging arguments I’ve ever had regarding the tech industry’s impact on society at large. It’s not that Google, Facebook, Apple, or Microsoft didn’t evoke great debate, but all those companies came of age in an era where tech was…
  • My Schedule For NewCo New York 2015

    jbat
    9 Apr 2015 | 5:00 pm
    The post My Schedule For NewCo New York 2015 appeared first on John Battelle's Search Blog. Have you ever been to a music festival, and found yourself overwhelmed by too many great choices? Look at Coachella, for example. There are six stages to chose from. On Friday, how are you supposed to pick between Alabama Shakes and Lykke Li? I love ’em both. There’s Alt-J playing at the same time as Glass Animals, and Fitz & the Tantrums going up against Florence & The Machine. Not fair. That’s exactly how I feel about picking my schedule for next month’s NewCo…
  • Integrations (and Metaservices) For The Win

    jbat
    4 Apr 2015 | 1:01 pm
    The post Integrations (and Metaservices) For The Win appeared first on John Battelle's Search Blog. A GeckoBoard sample dashboard, integrating half a dozen separate data services. What makes for a truly NewCo business? I’ve been giving this question a lot of thought the past six or so months, leading to posts like Maybe The Best Way To Change the World Is To Start a Company, Living Systems and The Information First Company, What Makes a NewCo, and posts on NewCos like MetroMile and Jack. But lately I’ve noticed a strong theme running through a number of interesting and…
  • What’s NewCo? These Videos Will Help

    jbat
    31 Mar 2015 | 12:24 pm
    The post What’s NewCo? These Videos Will Help appeared first on John Battelle's Search Blog. The NewCo festival model is counter-intuitive, so we made these videos to help explain what the fuss is all about. I thought I’d share them here. The first one features folks talking about their experience attending festivals, and the second one features host company presentors doing the same. Enjoy! (Oh, and NewCo New York registration is open now, sign up before the best sessions fill – more than a dozen, including TED, NYT, Gimlet, VaynerMedia, and BuzzFeed, are nearly…
 
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    Search Engine Journal

  • Find Your Strategy: 6 Actionable Social Media Strategies From Successful Brands by @@LizKONeill

    Liz Dennison
    24 May 2015 | 7:04 am
    Being great on social media isn’t always intuitive. Sometimes the best way to learn is to get inspired by the what others are doing.The post Find Your Strategy: 6 Actionable Social Media Strategies From Successful Brands by @@LizKONeill appeared first on Search Engine Journal.
  • 5 Ways to Discover Alternatives & Compare Your Site to Your Competitors by @seosmarty

    Ann Smarty
    23 May 2015 | 7:31 am
    Competition is your business catalyst only if you know how to approach competitive research properly. Here are a few tools and tricks that can help you.The post 5 Ways to Discover Alternatives & Compare Your Site to Your Competitors by @seosmarty appeared first on Search Engine Journal.
  • Mastering Social Media for Big Brands by @thebigdebowski

    Debbie Miller
    22 May 2015 | 10:32 am
    According to Social Media Examiner, 92% of marketers say that social media is important for their business. So how are brands making the most of it?The post Mastering Social Media for Big Brands by @thebigdebowski appeared first on Search Engine Journal.
  • How to Retain Traffic After Domain Change by @FernandoSEMrush

    Fernando Angulo
    22 May 2015 | 5:37 am
    Just in case, you have to move domains in the future, make sure that you conduct all the necessary audits and required steps to keep your traffic intact.The post How to Retain Traffic After Domain Change by @FernandoSEMrush appeared first on Search Engine Journal.
  • New on #MarketingNerds: How to Integrate #SEO With C-Suite Goals by @wonderwall7

    Kelsey Jones
    22 May 2015 | 3:56 am
    Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! On this week’s episode of Marketing Nerds, I was joined by Allison Fabella, the head of Global SEO for CareerBuilder (and SEJ Summit Chicago speaker), to discuss how SEOs can integrate their campaign goals with the goals and expectations of the c-suite. A few topics we covered in our podcast include: How to change c-suite expectations to better fit SEO project goals Why it’s so important that your SEO strategy aligns with business goals How you can talk to the c-suite so you better understand each other To…
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    AdWords Agency Blog

  • Cast your vote to celebrate 10 years of amazing ads on YouTube

    Nicole Burgan
    18 May 2015 | 6:00 am
    For the past decade, YouTube has connected people with the content they love. Be it the home video that hits just the right tone of adorable and funny, the creator with 9 million fans waiting with bated breath for her next vlog to post, or the epic ad that has people around the world doing splits. On YouTube, people choose to watch content that entertains, inspires and delights them. Over the past 10 years, brands of all shapes and sizes have come to embrace YouTube as a platform for their own creative expression, by making ads that people choose to watch. During this time, consumers have…
  • How Many Video Ads are Actually Seen? New Infographic and Research for Video Viewability Across the Web and on YouTube

    Nicole Burgan
    8 May 2015 | 12:00 pm
    Cross-posted from the DoubleClick Advertiser blogIf an ad isn’t seen, it doesn’t have an impact, change perception, or build brand trust. That is why measuring the viewability of advertising matters. It gives marketers a clear understanding of campaign and messaging effectiveness and allows advertising spend to be allocated to the media where it will have the most impact.We have long been advocates of viewability as a currency between buyers and sellers, which is why we’ve had viewable-only buying on our network for more than a year and have been investing in our Active View…
  • Mother’s Day 2015: Consumer behavior is shifting

    Nicole Burgan
    8 May 2015 | 6:00 am
    What does mom want this Mother's Day?Between search data and consumer surveys, Think with Google uncovered what today’s moms are really looking for in a new infographic of Mother’s Day gift trends. And the results are clear: Both millennial moms and older moms are looking for an experience.Dads and kids are responding accordingly. Our data reveals that Mother’s Day is the #1 day of the year for “spa” searches, and the #2 day for searches related to “reservations” (only behind Valentine’s Day). Searches for “flowers,” meanwhile, have dropped 20% over the last four years…
  • Celebrating Moms on YouTube

    Nicole Burgan
    6 May 2015 | 12:00 pm
    From watching Spongebob clips with the little ones to learning how to survive their challenging teen years, the many stages of motherhood can feel like they whizz by in the blink of an eye. So in celebration of Mother’s Day this year, we decided to explore and pay tribute to some of those special moments in a mother’s journey from new mom to grandmom - and how YouTube hopes to support her along the way. In addition, to learn more about how modern moms use our platform to learn, share and discover, we partnered with TNS to survey 1,500 women, aged 18-54, all of whom have children under the…
  • Celebrating 10 Years of YouTube

    Nicole Burgan
    1 May 2015 | 6:30 am
    On April 23, 2005, history was made. An 18-second clip about how cool elephants are was shot at the San Diego Zoo and uploaded to a then-private video sharing site called YouTube.  That May, YouTube launched in beta before becoming available to the wider public six months later. Ten years have now passed, and that site has grown to become not just the biggest video platform on the web—a community of more than one billion people, where hundreds of millions of hours of video are watched and billions of views are generated every day —but one of the largest and most diverse collections…
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    aimClear® Blog

  • You’re A Marketing Leader Now! Tips For Starting Your New job

    Marty Weintraub
    22 May 2015 | 7:31 am
    Congratulations! You’ve been hired as marketing leader, having grown through the production ranks. You’ve paid your dues for years and now you’re the boss. You have direct reports, employees, a team of doers. You’re hiring employees. Now the buck stops with you. There’s so much to learn during these exciting times. Congratulations! You’re about to make a serious impact. In a company growing as quickly as aimClear, we’ve been afforded plenty of experience cultivating new marketing leaders. I’ve had the privilege of shepherding mentees from the newly hired phase through…
  • Streamline PPC Tasks w/ Production Calendars – aimClear’s Deep in the Sheets (Season Finale)

    Dion Plakos
    20 May 2015 | 1:19 pm
    In PPC management, many tasks need to be done regularly and at different intervals. PPC is fast-paced so it’s crucial to stay organized. Creating a production calendar helps keep a balanced and organized workload. In the season finale of Deep in the Sheets, we’ll show you how to organize a PPC production calendar using Excel. Follow along in the attached spreadsheet to organize tasks by time frame and level of difficulty. The end result? A full production calendar that has consistent regularity each day. Thanks for watching Deep in the Sheets this season! Stay tuned and we’ll see you…
  • Matt Siltala Interviewed: Visual Marketing Trends! #Zenith2015 Interview

    Nate Kruse
    19 May 2015 | 2:47 pm
    Matt Siltala understands how to make content viral as FAST as an avalanche. His company Avalaunch Media specializes in content marketing, including video, interactive graphics, motion graphics and infographics. His key to making strong visual content is research and crafting a story out of (often) boring data. The best infographics spark controversy and debate. For instance, check out the infographic below reflecting on the evolution of the electric guitar. Anything stand out? Late last month at our Zenith Social Media Marketing Conference, Matt covered Pinterest & Instagram: Trending…
  • Joanna Lord Unplugged: Champion, Protect & Build your Brand! #Zenith2015 Interview

    Marty Weintraub
    15 May 2015 | 9:37 am
    Joanna Lord, VP of Marketing at Porch, is a force in the digital marketing industry, defining the expectations of a marketer’s role and pushing the limits of established thinking. Throughout her career, Joanna deeply explored each aspect of the marketing funnel, landing on the engagement side of digital marketing today. Her mantra is that every marketer is a brand marketer. Joanna has eight years of digital marketing experience spanning almost every channel. She’s also a regular speaker at many conferences, both national and global. Joanna preaches that marketers are the champion and…
  • Pinterest Domination! A #Zenith2015 Session Recap!

    Megan Rivas
    7 May 2015 | 10:53 am
    Last week, aimClear had the honor of hosting the Zenith Social Media Marketing Conference with the Duluth Chamber of Commerce. The conference was jam-packed with enlightening sessions covering an array of social marketing topics. Here’s a recap from (just a portion) of the Pinterest & Instagram: Trending Visual in the Marketing Mix session, which featured Matt Siltala, President, Avalaunch Media, and yours truly, Marketing Director at aimClear. Miss out on the session? Don’t worry; we’ll recap how to dominate Pinterest for your business. Let’s jump right in! Please note: we…
 
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    FuelTravel.com

  • Friday Fuel: Adobe & Google Run The World

    Meisha Bochicchio
    22 May 2015 | 10:44 am
    This week's Friday Fuel roundup covers several Adobe Analytics updates, the Phantom Google Update, and several up and coming hotel trends. Check it out! The post Friday Fuel: Adobe & Google Run The World appeared first on FuelTravel.com.
  • The Phantom Of The Update: Google Spring 2015 Algorithm Update

    Meisha Bochicchio
    20 May 2015 | 12:24 pm
    The Google Phantom (aka Doorway Page or Quality) algorithm update was confirmed May 16th, 2015. Learn how this change could impact your hotel website marketing strategy. The post The Phantom Of The Update: Google Spring 2015 Algorithm Update appeared first on FuelTravel.com.
  • Friday Fuel: Sailing to Cuba, & Link Lightning Round

    developer
    15 May 2015 | 7:36 am
    In this week's Friday Fuel, we talk ferry trips to Cuba, questionable hotel ethics, and much more with our link lightning round. The post Friday Fuel: Sailing to Cuba, & Link Lightning Round appeared first on FuelTravel.com.
  • Adobe Digital Marketing Summit for Hoteliers

    Melissa Kavanagh
    14 May 2015 | 7:42 am
    Check out the key takeaways Fuel found at this year's Adobe Digital Marketing Summit. Get a quick session recap and see what's important for hoteliers. The post Adobe Digital Marketing Summit for Hoteliers appeared first on FuelTravel.com.
  • Friday Fuel – OTA Consolidation, Last Minute Bookings & Social Trends

    Phil Foriska
    8 May 2015 | 2:20 pm
    Check out our latest Friday Fuel covering Tripadvisor's reviews, social trends for hoteliers, last minute bookings, and OTA consolidations. The post Friday Fuel – OTA Consolidation, Last Minute Bookings & Social Trends appeared first on FuelTravel.com.
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    www.PerryMarshall.com

  • Marketing and Life Insights from an A*#hole and First-Time Author

    Perry S. Marshall & Associates (Perry S. Marshall)
    4 May 2015 | 9:55 am
    My friend Joshua Russell shares some hard-won lessons he learned from being a cowardly, flawed,  a*#hole. Not for the timid… The Art of The Flaw I’m going to tell you something horrible. And, if you’re the kind of marketer who can’t get follow through from potential customers, or who has struggled with capturing sticky followers, then this will scare you… and it will change your life. This is what I want to tell you: I’m a coward. You see, I’m an artist and I’ve been working as part of a writing team for three years now and, truth be told, I’ve put in the minimum amount…
  • Dance Naked Around the Fire (men only)

    Perry S. Marshall & Associates (Perry S. Marshall)
    1 Apr 2015 | 11:09 am
    With my ever expanding interest in inner healing – getting rid of our collective “financial head trash” – and all other kinds of head trash as well – I am announcing a retreat. This retreat is for men only. MEN: You know it: You were oppressed. You were held down. You were stifled. They didn’t know who YOU were. They sensed your true power, and they crushed it under the wheels of their uncaring, soulless machine. They stifled you. They put a gag in your mouth. They sentenced you to years in windowless compounds, institutions of “education” and “higher learning”…
  • Financial Sozo Facilitators

    Perry S. Marshall & Associates (Perry S. Marshall)
    19 Mar 2015 | 10:24 am
    Sozo is a unique inner healing method that resolves core identity issues at a spiritual level. With a healed connection, you can walk in your full capacity and destiny. A Sozo session is a time for the Sozo facilitator(s) to sit down with you and, in a safe environment ideal for receiving “memos from the head office,” deliver insight from heaven on what’s holding you back. Sozo is not a counseling session; nobody will sit you down and ask, “So tell me about your mother.” Rather it is a time of listening to God in pursuit of the truth of who you are. I (Perry) am trained in Sozo. One…
  • 10 Tips On How To Be Unsuccessful

    Perry S. Marshall & Associates (Perry S. Marshall)
    16 Feb 2015 | 9:39 am
    I don’t normally do “guest blog posts”, but I saw this from my friend, John Rinaldi, and I couldn’t resist. It made me laugh and nod my head. Mid-February is “reality check” time for those resolutions you made 6 weeks ago. Enjoy. I’m writing this early in January 2015 and if you’ve paid attention at all to television, the Internet or the newspaper in these first days of the year, you’ve seen dozens of articles on making 2015 your best year ever. I’ve personally seen “How to be more successful in 2015,” “How to accomplish more in 2015,”…
  • The Compound Interest of Ritual

    Perry S. Marshall & Associates (Perry S. Marshall)
    5 Feb 2015 | 1:42 pm
    One of the most important things you can decide…as a marketer, as a business person, as a human…is “What am I going to earn compound interest on?” I’m not talking about interest on your money. I’m talking about interest on the things you do every day. And whatever you decide to earn compound interest on, it oughta become a daily ritual for you. Watch my short video to see what I mean by ritual and interest.
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    semgeek.com

  • 10 Mistakes Startup Companies Should Avoid in PPC Marketing

    Greg Meyers
    27 Apr 2015 | 9:14 am
    Lets face it. When launching a new Startup Company everyone involved is excited and eager to start building their empire. However, many times entrepreneurs get “overwhelmed” when reading blogs or attending marketing conferences which are pushing the latest and greatest in online tools and gadgets that will promise them instant success. Too many times, this approach can be a disaster. In this post, I will discuss at least Ten (10)  instances where Entrepreneurs need to be careful about what they hear and what they spend their precious money on.   Marketing Conference…
  • eBay Search Algorithm Getting Dirty with eBay Watchers

    Greg Meyers
    11 Mar 2015 | 7:23 am
    It’s no surprise that eBay’s Profits were damaged by the Google Panda 4.0 Algorithm Update where they lost an estimated 80% of it’s search listings. However, eBay has opened the door to “Black Hat” type practices that force Sellers to spend money on “FAKE Stats” in order to get better visibility. In this post, I will dive into some of the specifics of this new and questionable practice.   “eBay Watchers” Rank smells like Old Fashioned Link Farming According to a great article by eCommercebytes.com entitled “You Can Buy eBay…
  • Phone Calls Becoming More Important than Clicks in PPC Marketing

    Greg Meyers
    24 Feb 2015 | 7:46 am
    In a recent article in the Inside Adwords Blog, entitled “Charge up your phones with call-only campaigns” Google rolled out “Call-Only” campaigns where advertisers can have their text ads just show a phone number, short description and a call button. In this day and age, it makes complete sense, however one has to wonder if this new option has anything to do with drivers who continue to look at their phone while driving. According to Google, they state “With smartphones in hand, consumers are increasingly looking for products or services while on the go and then…
  • Timing is Everything in PPC and Social Media Marketing

    Greg Meyers
    17 Feb 2015 | 7:01 am
    There is a quote from one of my favorite movies that truly struck a cord with me through the years and it’s never been more relevant now with regards to PPC Advertising on Social media platforms such as Twitter Ads and Facebook Ads. In the movie “A Good Year”, Maximillian Skinner (Russell Crowe) tells his employees that “The secret to riches, lab rats, is the same as the secret to comedy… timing.” In this post, I will talk about the benefits of leveraging this strategy and the storytelling effect on future events.   Back in 2005, when I was managing…
  • 2015 – The Year of the Stock Portfolio in PPC Marketing

    Greg Meyers
    23 Jan 2015 | 7:17 am
    Ahh, remember the days when It was just Google Search, Yahoo Search and Bing Ads were the only platforms that Search Marketers had to worry about? Remember the catastrophic disaster of importing Google Search campaigns into Yahoo Search via failed spreadsheets? (geez, the more I think about it, that does seem like a very long time ago) Since the evolution of Display, Retargeting, Mobile and Social, our strategies are turning into a Chinese menu of sorts and we have to keep up with all of the changes if we want our clients to succeed in today’s world. In this article, I will take a…
 
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    Certified Knowledge

  • Last Chance to Register for the SMX Advanced Seattle AdWords Workshop

    brad
    19 May 2015 | 6:00 am
    We’ll be hosting a full-day intensive workshop on AdWords in Seattle on June 4th. You can see the full details here. This is our last workshop before the summer starts. The next workshop after this one will be in New York on September 28th. We sold out all but one event last year; so if you want to join us for either event; please register early. The agenda has been revamped for 2015, and this is what you can expect to hear and learn this year: Comprehensive Keyword Management: The absolute center of every PPC campaign is keywords. We’ll start this section by correlating keywords…
  • Last Chance to Register for the London AdWords Workshop

    brad
    5 May 2015 | 7:00 am
    The SMX Advanced AdWords Workshops have occurred all over the world; but we’ve never held one in London – until this year. We’ll be hosting a full-day intensive workshop on AdWords in London on May 19th. You can see the full details here. The only other event we’re hosting until the fall is the SMX Workshop at Advanced in Seattle on June 4th – details here. We sold out all but one event last year; so if you want to join us for either event; please register early. The agenda has been revamped for 2015, and this is what you can expect to hear and learn this year:…
  • The Complete AdWords Audit Part 12: Google Shopping Campaigns

    wijnandmeijer
    14 Apr 2015 | 7:00 am
    This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy, Testing and the Lin-Rodnitzky Ratio.   If you’re retailer, Google Shopping is one of the most important things to get right in your paid search program. And if you’re not, it’s usually impossible to promote your products or services with Product Listing Ads (PLAs). So for those of you who…
  • Last Chance to Register for the Bologna Italy AdWords Workshop

    brad
    31 Mar 2015 | 7:00 am
    The second European AdWords Workshop of 2015 will be in Bologna Italy on April 16th. The event will take place the day before ADworld Experience. You want to attend, please register soon. Here’s where we’ll be next: April 16th: Bologna, Italy May 19th, London, UK June 4th, Seattle Entire 2015 Schedule We sold out all but one event last year; so if you want to join us; please register early. The agenda has been revamped for 2015, and this is what you can expect to hear and learn this year: Comprehensive Keyword Management: The absolute center of every PPC campaign is keywords.
  • Last Chance to Register for the Munich Germany AdWords Workshop

    brad
    3 Mar 2015 | 7:00 am
    The first European AdWords Workshop of 2015 will be in Munich Germany on March 16th. The event is almost sold out; so if you want to attend, please register soon. Our next two events are in Europe. Here’s where we’ll be next: March 16th: Munich, Germany April 16th: Bologna, Italy May 19th, London, UK June 4th, Seattle Entire 2015 Schedule We sold out all but one event last year; so if you want to join us; please register early. The agenda has been revamped for 2015, and this is what you can expect to hear and learn this year: Comprehensive Keyword Management: The absolute center…
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    Stellar Search Blog » – Stellar Search Marketing

  • GOOGLE ROCK MOBILE REACTION

    StellarSearch
    22 May 2015 | 12:22 am
    INTRODUCTION Earlier this May, our team was invited to attend Google Partners’ Event: Ready to Rock Mobile 2015. Along with amazing Google branded cupcakes, we also were presented with insights on the present and future of mobile. What are the general trends regarding mobile? Why is mobile advertising vital for companies willing to grow their […]
  • Bing Mobile App Extensions – Latest Innovations

    StellarSearch
    21 May 2015 | 5:51 am
    Bing are continuing to bring out new updates to MSN AdCenter for advertisers with their latest extension…mobile app extensions. Advertisers can promote app installs and web traffic at the same time by including App Extensions in search ads on Bing. With App Extensions, advertisers can track app installs as conversions and automatically send users to […]
  • Free Delivery? Free Returns? A Guide for Online Retailers as to what is Important to Consumers

    StellarSearch
    14 Apr 2015 | 2:40 am
    Stellar Search are specialists in digital marketing for retailers and we are often asked by our partners what promotions they should run in order to help the performance of their digital channels. As a result we thought we would run our own consumer research study to find out what is important to consumers when they […]
  • Best Practice Guide to Google Shopping for Retailers

    StellarSearch
    2 Apr 2015 | 1:00 am
    Google Shopping Stellar Search have great expertise in Google Shopping due to our background in running PPC accounts for our retail clients. As a result we have created our own best practice guide for retailers to maximise the performance of their Google Shopping campaigns. Google Shopping is becoming more and more important for retailers as more […]
  • Guest Post: Blur Group – 5 Top Digital Tips for Expanding Overseas

    StellarSearch
    27 Mar 2015 | 1:59 am
    blur is an Outsourcing Services Platform where companies can get their projects (whatever they are) completed quickly and more cost-effectively than anywhere else. It is an international company and relies on at least 8 marketing channels to attract business. PPC is the most important inbound channel and is crucially important for the flow of projects […]
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    Wordstream

  • Devon Reehl

    Jess Armstrong
    22 May 2015 | 1:17 pm
    Learner - Account Build Out PPC Training WordStream Training Building Out an Account Success Tracking Account Build Out Collapse Wordstream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream Advisor successfully. We know that success with WordStream Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly. Therefore, the…
  • John Simmons

    Jess Armstrong
    22 May 2015 | 12:41 pm
    Learner - Improve CTR PPC Training WordStream Training Improving Click-Through Rates Success Tracking Improve Click-Through Rate Collapse Wordstream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream PPC Advisor successfully. We know that success with WordStream PPC Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly.
  • Chris Bauer

    Jess Armstrong
    22 May 2015 | 11:35 am
    Learner - Increase Conversions PPC Training WordStream Training Increasing Your Conversions Success Tracking Increase Conversions Collapse Wordstream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream PPC Advisor successfully. We know that success with WordStream PPC Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly.
  • Mary Ramby

    Jess Armstrong
    22 May 2015 | 11:19 am
    Optimizer - Establish a Workflow PPC Strategies WordStream Tutorials Establishing a Workflow Success Tracking Establishing a Workflow Collapse Wordstream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream PPC Advisor successfully. We know that success with WordStream PPC Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly.
  • Josh Ramby

    Jess Armstrong
    22 May 2015 | 11:18 am
    Optimizer - Establish a Workflow PPC Strategies WordStream Tutorials Establishing a Workflow Success Tracking Establishing a Workflow Collapse Wordstream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream PPC Advisor successfully. We know that success with WordStream PPC Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly.
 
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    CleverClicks. Transparent PPC & SEO.

  • Weekly Search Engine Marketing Round-Up – 27 April 2015

    Anthony Coe
    27 Apr 2015 | 5:53 am
    New and Refreshed Reporting Tools  On Monday 20 April, Jon Diorio, the Group Product Manager at Adwords,  posted a roundup of the “New and refreshed reporting tools” that Google Adwords   have made available. It discusses how the new and improved tools “Campaign Details Report”, “Custom Columns”, and the “Top Movers Report” can be used to optimise your campaigns. Some of the enhanced capabilities these tools offer include the ability to recognise settings that are placing limitations on your campaigns’ performance, more flexibility in analysing the business metrics that…
  • Weekly Search Engine Marketing Round-Up – 27 February 2015

    Nicci Botha
    2 Mar 2015 | 4:47 am
    The Hardest AdWords Quiz You’ll Ever Take Are you an AdWords Ninja or No-Hoper? WordStream Founder, Larry Kim’s err… slightly tongue-in-cheek 9-question quiz will really test the depth of your AdWords knowledge (No Googling the answers allowed). Do you know the number for the AdWords After-hours Support Line? Do you know who hosts PPC Rockstars? Take the test yourself on searchengineland.com   A Tactical Guide to Making Old Pages Rank in Google Again Have some of your pages gone out of fashion? There may still be life in the old dog yet SEO guru, Neil Patel, provides insights on…
  • How to Quiz your Prospective SEO Agency in 8 Easy Steps

    Nicci Botha
    24 Feb 2015 | 10:39 am
    You totally get why SEO is key to your marketing plans. But you’ve had enough of the supposedly hot-shot agencies promising the universe but completely under-delivering. But there are good guys out there. By asking the right questions, you’ll find the right SEO ninjas to unlock the digital superpower that’ll skyrocket your online marketing into the stratosphere… Leaving your opposition eating your dust. So what do you need to know? Here’s 8 Absolutely Essential Questions to Ask When Looking to Hire an SEO Agency 1. What is your SEO philosophy? There is no #1 school of thought on how…
  • Is your SEO Agency Participating in Risky Link Building?

    Anthony Coe
    9 Jan 2015 | 3:41 am
    Less than 3 years ago, the risk of being penalised for link building was not a major concern for most SEO agencies. Getting as many links as possible from a mixed bag of websites of varying quality was a bread and butter method for increasing rankings for competitive keywords. But since the launch of Google’s Penguin algorithmic update in April 2012, following by several crippling updates thereafter, the link building game has become increasingly tougher. The business effect of being penalised for low quality link building is not to be overlooked, when letting your SEO agency build links…
  • Weekly Search Marketing Roundup – 14th November 2014

    Anthony Coe
    14 Nov 2014 | 4:17 am
    Latest SEM News & Tips Winning the Second Chance with Remarketing Lists for Search Ads (RLSA) | Inside Adwords Google’s Matt Lawson, Direct of Performance Ads Marketing, introduces their new best practice guide for remarketing lists for search ads (RLSA) Winning the Second Chance. The guide covers topics such as the most efficient and effective ways to tag your site, the key remarketing list types to focus on, adjusting your RLSA bids and advanced strategies to expand volume. Read the full post at Inside Adwords. 3 Quick Tips to Simplify Your Bid Optimizations | PPC Hero Carrie…
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    KrishaWeb Technologies

  • Weekly web industry updates – 16th May to 22nd May

    Nikunj Chauhan
    22 May 2015 | 8:59 am
    Hello, Welcome to weekly tech news round up for 16th May to 22nd May. There are lots of things going on in web industry this week. We have covered few interesting searches, social media and development news in this post. From the search industry perspective the big news is Google has confirmed the quality algorithm change they have made earlier this month. Facebook has also revealed some future updates in their events feature. WordPress has also rolled out an update to fix the security flow of websites. So here are the most important stories of the week. ...
  • Facebook reveals the upcoming features of Events

    Nikunj Chauhan
    22 May 2015 | 2:30 am
    Facebook events product manager Aditya Koolwal has shared the features that Facebook events team is currently working on and users can expect in upcoming month. Facebook is updating the events to enhance the way Facebook users interact with each other. ...
  • Google changed the way they access the website quality

    Nikunj Chauhan
    20 May 2015 | 8:05 am
    Many webmasters have faced the ranking changes in last two – three weeks. They inquired about the Panda or Penguin update, but Google denied any change related to Panda or Penguin algorithm update. Recently, Google has confirmed that they have made the change in the quality analysis process and that is the reason for recent ranking changes. ...
  • YouTube is now using official Android font

    Neeta Solanki
    19 May 2015 | 8:00 am
    YouTube is one of the best sites for video streaming. There are more than 1 billion users active on YouTube. People spend hundreds of millions of hours everyday watching YouTube Videos that generate over one billion video views daily.  Google owned video streaming website has recently made a visual change by officially adopting Roboto font for YouTube. ...
  • Bing following the lead of Google, announced the Mobile friendly ranking algorithm

    Nikunj Chuahan
    16 May 2015 | 2:11 am
    As we all know Bing is working hard to provide better search experience to mobile users since last year or so. They have made many changes in their search algorithm in this process. Bing has recently announced mobile friendliness as a ranking signal. They have also discussed some of the factors they use to determine the mobile usability of the webpage. ...
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