(Cross-posted from the DoubleClick Search blog) Last month, the DoubleClick Search team introduced the beta release of dedicated tools to help advertisers seamlessly upgrade to enhanced campaigns. Today, we’re excited to announce that these tools are available to all DoubleClick Search customers globally. Read on for details around the newly available features, what's coming, and how customers are seeing success in upgrading to enhanced campaigns with DoubleClick Search. Easily upgrade to enhanced campaigns With this release, advertisers can save time when upgrading to enhanced campaigns…
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Most Topular Stories
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Enhanced campaign upgrade tools now generally available for DoubleClick Search
Inside AdWords22 May 2013 | 10:21 am -
5 Excel Skills Every Marketer Should Know
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing24 May 2013 | 6:30 amOne question I get asked a lot is this: what Excel skills are most important for marketers to learn? I have whittled that interminable list down to five skills that I believe are absolutely essential for marketers to know, presented below in order of importance. Table Formatting I believe that... Please visit Search Engine Land for the full article. -
The Best Free SEO Tools for Competitive Intelligence by @MarcPurtell
Search Engine Journal24 May 2013 | 6:00 amKnowing what your competitors are doing and how they perform is key to developing a strategy to surpass them in organic search. By doing a bit of digging, one can uncover a great deal of learning from competitors who have already tested different elements of their SEO campaigns. In previous posts in this series, I [...]Author informationMarc PurtellHead of SEO at MediaWhizMarc Purtell is director of SEO at performance marketing agency Media Whiz and its SEO ingredient service, TLA. He can be reached at mpurtell@mediawhiz.com.TwitterGoogle+The post The Best Free SEO Tools for Competitive… -
Bidding Best Practices (Part 3) - Calculating mobile bid adjustments
Inside AdWords23 May 2013 | 7:09 amToday’s post about calculating mobile bid adjustments is the third in a bidding best practices series. The previous post covered improving your results with location bid adjustments. People are now constantly connected and switching seamlessly between devices. In fact, more than 38% of our daily media interactions occur on mobile1. This presents advertisers with new opportunities to reach customers anytime, anyplace, on any device. At Google, we want to help you capitalize on these opportunities and develop new strategies for your business to win on mobile. Mobile bid adjustments in AdWords… -
Ecommerce Title Tags: Top 5 Ways to Increase Clicks
Search Engine Watch - Latest24 May 2013 | 6:30 amThe first steps of commerce take place within the search results. Give consumers a better sense of offers and pricing with your title tags. By exposing more information up front, sites can better align with the right consumer and get more clicks.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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SearchCap: The Day In Search, May 24, 2013
24 May 2013 | 12:59 pmBelow is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Glass Diary, Part 4: Local Search & Navigation Remember that first Google Glass video? It was published a little more than a year ago and gave the... Please visit Search Engine Land for the full article. -
Google Glass Diary, Part 4: Local Search & Navigation
24 May 2013 | 9:32 amRemember that first Google Glass video? It was published a little more than a year ago and gave the world its first glimpse at what Google had in mind for Glass. Even though Google described it as “an early concept video,” you can clearly see that local search and navigation was a key... Please visit Search Engine Land for the full article. -
Search In Pics: Google Robots With Lightsabers, Bloomberg Cutting Google Cake & The Simpsons Street View
24 May 2013 | 9:03 amIn this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Android Bathroom Signs: Source: Google+ Bike To Work Day At Google Germany:... Please visit Search Engine Land for the full article. -
Google Voice Search Coming To iOS, Chrome For Android Gets An Update
24 May 2013 | 7:57 amGoogle released a couple of new UI features with the latest Chrome update for Android yesterday and announced that voice search will be coming to Chrome for iOS “soon”. Android Updates With the Android update, the long search URL box is gone and search queries in Chrome display in the... Please visit Search Engine Land for the full article. -
5 Excel Skills Every Marketer Should Know
24 May 2013 | 6:30 amOne question I get asked a lot is this: what Excel skills are most important for marketers to learn? I have whittled that interminable list down to five skills that I believe are absolutely essential for marketers to know, presented below in order of importance. Table Formatting I believe that... Please visit Search Engine Land for the full article.
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Acquisio
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Making the Leap to Enhanced Online Campaigns – What it Means, and How to Adapt
24 May 2013 | 12:34 pmImage credit: google Without a doubt, one of the most-talked about subjects in the SEM sector these days is Google’s launch of Enhanced Campaigns. This launch represents a fundamental shift in the structure of PPC campaigns, and as marketers and agencies, we owe it to ourselves and our clients to be ahead of the curve in adapting to the changes coming to AdWords. In this post, I’ll break down some of the major changes between so-called “legacy campaigns” and new Enhanced campaigns. Quite simply, the move towards Enhanced campaigns symbolizes the fact that we now live in a… -
Are You Ready for Conversational Search?
22 May 2013 | 1:24 pmIt used to be the only time I talked to my computer was to scream expletives about how long it was taking to calculate a pivot table. That’s all about to change. It’s time to tackle the Who, What, Where, When, Why, and How of search marketing. Conversational search is here, and we expect to see exponential growth in more “human” types of search queries. Yes, it’s actually been here for a while, but we’re expecting to see more growth and more diversity of search queries as general users (and not just us early adopters) start getting used to using more “human” search queries. To… -
Online Advertising Changes – Can We Keep Up?
17 May 2013 | 11:41 amImage credit: blogs.philips.com There’s no doubt that online advertising is changing, and at a rapid pace. Those of us who have been around for a while can marvel at these changes, and even those who have only been at it for the last couple of years are sure to be aware of the many technological advancements that are being made in online advertising. The challenge for all of us is to keep up with all of the changes in order to be able to create well-rounded marketing campaigns, making the best use of all the technology that’s available to us. Growth & Change It’s not so… -
Fix Your Foundations – The Case For Account Rebuilds
15 May 2013 | 6:15 pmImage credit: www.panoramio.com/photo/13583898 When we kick off a client at SEER, we do a deep dive into any existing data to make sure we were covering top performers & using insights. As we manage accounts, we constantly A/B test, pause/expand keywords, tweak landing pages and copy and just generally toy around with the account as any good agency would. What I think most PPC managers don’t do often enough (myself included) is look at the core layout of accounts, the foundation if you will. Why do we only look at the extremely long term data when we build an account? The fact of the… -
Strategy Tips to Overcome Facebook Ad Fatigue
9 May 2013 | 7:36 amIf there is one thing about Facebook Ads that is a constant battle to overcome, it’s dealing with Ad Fatigue. With all of the targeting options with Facebook Ads, advertisers can either FAIL miserably, or find a few “goldmines” that can allow for a much more robust strategy. In this post, I will discuss strategies that will limit the amount of Ad Fatigue over time as well as learning from all of the “slicing and dicing” of the data. Constant “On-Going” Segmentation When trying to measure success with Facebook Ads, especially with conversion tracking,…
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PPC Strategies & Pay Per Click News | PPC Hero
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Makeover Alert: Keyword Tool + Traffic Estimator = Good Looking Opportunities
23 May 2013 | 4:45 amMakeovers can be the source of discussions and uproar across the land of cyberspace. While some might not be well received, such as Disney’s recent makeover of one of their leading ladies, some makeovers are exactly what we’re looking for. After a great post by Larry Kim, here’s a chance to walk through some new aspects of the Keyword Planner, the most recent upgrade and merge-sensation from AdWords. Combining the best of the Keyword Tool and the Traffic Estimator, with new features tucked in, the Keyword Planner is your chance to up your keyword research game a bit! And if… -
What One Million Dollars In Spend Has Taught Us About Enhanced Campaigns
22 May 2013 | 4:16 amEnhanced campaigns are as bad as we feared. Hanapin has migrated many of the accounts under their management and have found that performance is typically slipping; and sometimes it is even cliff diving. This post analyzes ~$1 million dollars of that ad spend pre and post enhanced campaigns and uncovers where performance has dipped, how spend allocation has changed (due to less control) and a few takeaways we’ve learned for how to stay ahead of the competition on this. A quick note about this data is that while CPA is up across the board this is partly due to seasonality for a few major… -
Grow Your Account With YouTube Advertising
21 May 2013 | 1:01 pmThere’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. – What if your brand and Gangnam Style could become one? No I’m not talking about some sort of k-pop extravaganza in your office, but rather the wealth of opportunity available to you on YouTube. As Google loves to point out, YouTube is the world’s second biggest search engine with more than one… -
Watch an Enhanced Campaigns Migration Live – Free Webinar!
21 May 2013 | 2:01 amWe’re all visual learners to some extent, and that’s exactly why we’re so excited to be able to present a LIVE Enhanced Campaigns migration as this week’s webinar. Watch as Hanapin PPC experts Eric Couch and Carrie Albright dig through real AdWords accounts and migrate them to Enhanced Campaigns status in real time. This webinar will cover all of the latest Enhanced Campaigns tips and tricks, including: Is Google’s new Upgrade Center all you need to migrate your account, or is there further customization you need to do? How can you tell whether upgrading your… -
Learning From Amazon to Increase Ecommerce Impluse Purchases
20 May 2013 | 6:30 amWe’ve all been there at one point. You are out shopping and just wandering the many aisles of your favorite store or at the outlets with no buying intent in your mind. However, you end up with a whole new wardrobe and accessories a few hours later. You can’t really explain what happened but somehow the stores just made you believe that you needed to have all of these things. Stores try to speak to an impulse to buy, which is called an impulse purchase or impulse buy. Impulse purchases are provoked by either seeing the product or by being exposed to a well-crafted promotional message.
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Search Engine Watch - Latest
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Ecommerce Title Tags: Top 5 Ways to Increase Clicks
24 May 2013 | 6:30 amThe first steps of commerce take place within the search results. Give consumers a better sense of offers and pricing with your title tags. By exposing more information up front, sites can better align with the right consumer and get more clicks. -
Guest Blogging vs. Guest Posting – Imagine A World Without Links
24 May 2013 | 5:30 amFor months, debate has raged about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and comments. It's time to shed a little clarity on the subject in a simple format. -
5 Content Lessons & SEO Opportunities From Bloomingdale's
24 May 2013 | 4:30 amBloomingdale's is a leader in fashion in the brick and mortar world. But how does a store with history back to the 1800s adapt to the new online world? Let's look at a few tactics Bloomingdale's uses in content marketing and a few SEO opportunities. -
Google Talks Back: Conversational Search Available on New Version of Chrome
23 May 2013 | 1:30 pmGoogle conversational search rolled out on the new version of Chrome this week. While the “OK Google” search prompt we heard about at the I/O event is not yet available, Google is attempting to have relevant conversations with users. -
Google's Top Charts Offer Engaging Visuals for Popular Searches Over Time
23 May 2013 | 11:45 amGoogle has added a new visual feature in Google Trends that allows users to explore trending people, places, and things over time, back to 2004. Interactive charts are sharable, allowing users to highlights data that’s interesting to them.
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Inside AdWords
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Webinar Next Thursday 5/30: Measuring Success in a Multi-Device World
23 May 2013 | 12:00 pmThe digital journey has grown more complex, giving customers the option to move seamlessly across media and devices. This shift in technology can make it challenging to get a complete picture of customers’ interactions. As a marketer, your success depends on gaining visibility into your customers’ preferences and behaviors. Next Thursday, join Sara Jablon Moked, Product Marketing Manager for Google Analytics, for a detailed look at effective measurement for today's multi-device world. We will discuss strategies and best practices for measuring customer behavior, and we’ll look at… -
Bidding Best Practices (Part 3) - Calculating mobile bid adjustments
23 May 2013 | 7:09 amToday’s post about calculating mobile bid adjustments is the third in a bidding best practices series. The previous post covered improving your results with location bid adjustments. People are now constantly connected and switching seamlessly between devices. In fact, more than 38% of our daily media interactions occur on mobile1. This presents advertisers with new opportunities to reach customers anytime, anyplace, on any device. At Google, we want to help you capitalize on these opportunities and develop new strategies for your business to win on mobile. Mobile bid adjustments in AdWords… -
The new Display Benchmarks Tool: put context around your display campaigns
22 May 2013 | 2:30 pmImagine: you’ve built a beautiful digital marketing campaign and it’s finally live. You get your reports back with a list of data points and while the numbers seem good, it’s pretty hard to understand them without any reference points. That’s the crutch: data doesn’t take on meaning when it’s just floating around in the ether; you need to build context around your data and anchor it to other relevant data points to better understand what your own numbers mean. Industry benchmarks -- reference points aggregated from ad campaigns across the industry -- give you these comparisons. -
Enhanced campaign upgrade tools now generally available for DoubleClick Search
22 May 2013 | 10:21 am(Cross-posted from the DoubleClick Search blog) Last month, the DoubleClick Search team introduced the beta release of dedicated tools to help advertisers seamlessly upgrade to enhanced campaigns. Today, we’re excited to announce that these tools are available to all DoubleClick Search customers globally. Read on for details around the newly available features, what's coming, and how customers are seeing success in upgrading to enhanced campaigns with DoubleClick Search. Easily upgrade to enhanced campaigns With this release, advertisers can save time when upgrading to enhanced campaigns… -
Bidding Best Practices (Part 2): Improving Results with Location Bid Adjustments
22 May 2013 | 7:00 amToday’s post about improving results with location bid adjustments is the second in a bidding best practices series. The series began with prioritizing and iterating on your bid adjustments. Your advertising performance almost always varies by location, no matter what kind of business you run. The good news is that if you optimize your bids for different locations, you can increase your sales and ROI. Optimizing bids for better performance by location With enhanced campaigns, it’s now much easier to boost bids in locations where your performance is stronger and reduce bids where…
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RKGBlog
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Vanessa Fox & Nine By Blue Have Joined RKG!
22 May 2013 | 9:01 amHot off the presses, RKG is thrilled to announce that we have acquired Nine By Blue, ex-Googler Vanessa Fox’s software and consulting company. A search industry visionary, Fox is widely known as the creator of Google’s Webmaster Central and for helping launch sitemaps.org. The Founder and CEO of Nine By Blue, Vanessa is taking on the new role of Chief Product Officer for RKG. The Nine By Blue team will continue to be based in Seattle, and operate as RKG Seattle. Vanessa is also the author of Marketing in the Age of Google, and she serves as a contributing editor for Search Engine Land… -
Video: The Ins and Outs of Authorship
16 May 2013 | 6:55 amClick the image to watch the video. The idea of authorship has the potential to change many things about how we view content, and its authors, on the web. Google’s innovations with rel=”author” and rel=”publisher” are explored in this video, including ideas on how ecommerce companies can begin using it. An additional topic is explored on the challenges of content ownership when authorship is enabled. Who owns the content, what happens when an author leaves the company, and how should companies handle these problems? Click the image above to watch the video (full… -
Keeping Up with the Latest Google Shopping Feed Specs
15 May 2013 | 7:33 amWhen Google announced that they were transitioning Google Product Search to the fully paid PLA-powered Google Shopping platform, they made a point to emphasize that it would improve the quality of the listings by encouraging advertisers “to keep their product information fresh and up to date.” Still, many vendors were not happy with the new model because they felt sellers with bigger budgets would dominate the space. But Google maintained that the quality of the feed was still going to be extremely important for an ad to be eligible for a PLA auction. This has been evident… -
How to Speed Up Checking Indexation Rates with Excel
8 May 2013 | 6:46 amI’ll forewarn you: this post may completely change your life. I mean, probably not, but it’s possible. As SEOs, there are some tedious but necessary tasks we have to tackle. One of those tasks is checking indexation, perhaps for an initial benchmark. Sometimes it’s just one check on a single site, in which case, a quick site:URL search is the obvious choice. But for those other times when there’s a need to check a batch of sites, I’m going to share an easy process to speed you up. A caveat before we dive in: site: searches can be a slightly sketchy way to check… -
What Do You Really Know About Canonicals Anyway?
25 Apr 2013 | 8:24 amResearching the definition of canonical, you will find the following: The above screenshot is an interesting definition because that result is served from OxfordDictionaries.com, however Merriam-Webster.com contains the following definition: “conforming to a general rule or acceptable procedure,” which I think is much more relevant. The rel= “canonical” tag is an HTML element that the major search engines publicly announced support for in February 2009 in order to show the relationship between URLs and to designate a preferred version of a duplicate URL. Thus the canonical tag helps…
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Traffick: The Business of Search
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On Not Aping Midgeley
21 May 2013 | 8:10 amOn Saturday, Seth Godin gave me something to think about. Thomas Midgeley was the evil genius advocate of leaded gasoline and CFC’s. Both have caused widespread damage; moreover, it’s impossible to argue that there weren’t alternatives. And one crucial way to prevent such damage, as relatively powerless individuals, is to avoid being complicit in the spread of harmful, profit-seeking, short-term, shortcut solutions. In the long run, such “solutions” turn out not to be terribly profitable anyway. Seth closes with a call for “vigilance, candor, and… -
The Finance Minister Who Messed With Marketing
8 May 2013 | 11:44 amIn Canada, as in every country, there are many regulations governing the terms of mortgages offered to consumers. In addition to that, some of Canada’s banks (called “Chartered” banks) have long enjoyed a special, protected status. Not just anyone can open up a bank. The country’s careful rules around mortgage lending terms, amortization periods, required down payments, and mortgage insurance have seemed wisely conservative in hindsight. No greed-driven bubbles of low-quality mortgage lending… less fallout in the form of bursting bubbles and plummeting asset… -
Why Yelp Matters
2 May 2013 | 9:31 amEven though arguably valued richly, Yelp stock still managed a remarkable rise of 25% in the wake of its most recent quarterly earnings report. What’s driving the optimism for a company that lost 8 cents a share (more than estimates), but posted strong revenue growth of 68% year over year (ahead of estimates)? When it went public, the company had scant revenues, but was already becoming universally known and widely used. Unlike some companies in this user-generated-content space, its international expansion is relatively seamless and legit (like TripAdvisor). Mobile! Some companies… -
Yahoo Taking a Cue from Twitter, or Something Else? Introducing Yahoo Stream Ads
29 Apr 2013 | 1:19 pmHas Yahoo been doing enough to monetize its home page? Sounds like one of those questions that might’ve made Yahoos really bear down and think hard in 1999, and again in 2003. Which is why, a decade down the road, I wonder if Yahoo needs to reinvent itself entirely, rather than just try to execute better on being Yahoo. That was the argument I made in my previous post. (I’m sure quite a number of folks at Yahoo disagree.) This week I caught wind of a new beta product that’s about to launch for advertisers: Yahoo Stream Ads. (Screen shot below.) The ads are being promoted to… -
The Future of Yahoo
11 Apr 2013 | 7:22 amThis is the long Yahoo strategy post that I don’t have time for today. Instead, it’s now become the 45-second Yahoo strategy post! A lot of people don’t have time for Yahoo anymore, so that’s probably about right. Yahoo’s situation has been dire for many years, yet the company has bumped along at about the same size for so long, it’s easy to lose sight of the need to do something dramatic to change its fortunes. Here’s what Yahoo should do: Acquire Yelp Then, divest every last shred of its “content” and old-media-world functionality to a…
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The Clix Marketing Blog
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The Clix Marketing Blog’s Weekly #PPC New and Views: May 24th, 2013
24 May 2013 | 9:07 amWelcome to this week’s edition of Clix Marketing’s PPC New and Views! I hope you all had a fantastic week and are ready for the holiday weekend! There were tons of great articles and announcements in the ppc industry this week. It was hard to pick just a few to recap the week, but alas it had to be done. Here are the top posts from this past week. Get Found First This was the first post I read on Monday, and although it’s not a new release or a post talking about an new and shiny technique for managing your ads, I think it’s one of the most important of the week. Stu… -
AdWords Editor Releases 10.1.0: What’s There and What’s Not
24 May 2013 | 7:16 amYesterday (May 23rd) marked the release of the newest version of everyone favorite offline campaign management tool, AdWords Editor. As we would expect, many of the new features are focused on upgrading to and managing enhanced campaigns, but there are a couple new reporting features as well. Here’s a quick rundown of what was added. Enhanced Campaigns The first upgrade is basically an offline version of the new Upgrade Center found in the AdWords interface. This new feature will allow you to upgrade to enhanced campaigns using either a CSV import or the add/update multiple campaigns… -
Long Term PPC Keyword Expansion: Moving Beyond the Obvious
22 May 2013 | 12:38 pmIf you are even just an average PPC manager, you know basic keyword research: brainstorm on some root terms, plug them into a keyword tool and then build out a full keyword list. Every one of us has to start here, but what happens when you need to expand your search campaigns? What happens when you hit the proverbial wall with keyword tools and brainstorming? This is when it becomes important to develop a long term keyword expansion plan that will help you to pull keyword ideas from numerous resources. There are some obvious starting points. As a refresher, I’ll cover those obvious… -
The Clix Marketing Blog’s Weekly #PPC News and Views for May 17th, 2013
17 May 2013 | 7:38 amWelcome to the Clix Marketing Weekly News and Views in the PPC industry. We’ve got a great list of posts from around the industry this week including PPC SWOT Analysis, quality scores, and enhanced campaigns. So without further ado, let’s get started! Get Found First This week Paul Hartley at Get Found First posted part 3 of his 5 part series entitled: “5 Analysis Tools: A Conceptual Look at PPC.” This week’s topic was S.W.O.T. Analysis of Your PPC Advertising Strategy. In the article, Paul breaks down each piece of S.W.O.T. (Strengths, Weakness, Opportunities,… -
SERPs – What PPC Experts See That You Don’t
17 May 2013 | 6:30 amLately, I’ve been meeting a lot of new people and inevitably I’m asked what I do for work. This is a pretty common dialogue: Me: I’m an internet marketer (try to keep it easy and hope they just roll with it, but usually you get the follow-up question) Them: What exactly do you do? Build websites? Me: I manage paid search advertising for companies. Them: [blank stare] Me: You know those ads you see on the side of search results or on Facebook? I write those. Them: Oh, you’re that guy (obvious annoyance in voice) Me: I only write the good ones . Them: [laugh a little,…
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WebProNews
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Amanda Bynes Arrested: Pictures, Video Released
24 May 2013 | 3:27 pmOn Thursday evening, former child actress Amanda Bynes was arrested after creating a disturbance at her Manhattan apartment. Bynes was allegedly smoking marijuana in the lobby of her building, causing the doorman to call police. When police arrived, Bynes allegedly fled to her apartment and flung a bong out of a window. She was arrested, taken to Roosevelt Hospital for a psychiatric evaluation, and then booked on charges of reckless endangerment, tampering with evidence, and possession of marijuana. Unfortunately your browser does not support IFrames. Amanda Bynes – Busted for Weed… -
Julianne Moore: Toes Are Getting Cut Off
24 May 2013 | 3:20 pmJulianne Moore never realized that she was having a wardrobe malfunction while walking the red carpet at Cannes until she got home and saw the pictures online. Due to a busy night and a long dress, Moore never noticed that her toes were popping out the sides of her heels. “I didn’t feel a thing — not a thing,” she said in a recent interview. “I felt fine! I was just walking along, like, ‘Hiiiii, I’m at Cannes’ and my toes are hanging off [my shoes]!” The embarrassing moment led to her declaration that she had no option for avoiding another… -
Google Talks About The End Of Google Checkout
24 May 2013 | 2:15 pmGoogle announced that it would shut down Google Checkout in favor of Google Wallet back in 2011. This week, the company announced that in six months Google checkout will be officially dead to merchants. With that, the company has shared an “office hours” video dealing with the change, so if you had any questions about it, give it a watch, and see if they get answered: Developers for Google Play the Chrome Web Store and Offers Marketplace will continue to be supported, and will automatically transition to the Google Wallet Merchant Center in the coming weeks. Shoppers will simply… -
Watch This Irish Woman Freak Out While “Riding” A Virtual Roller Coaster
24 May 2013 | 2:07 pmWe’ve already ascertained that the Oculus Rift is pretty awesome. The virtual reality headset has transported a grandmother to the Tuscan countryside in one demo while another has given people a taste of the French Revolution. Now it’s freaking out an “Irish mammy” with a roller coaster simulator. It’s apparent once again that virtual reality has finally reached the point to where it actually feels pretty real. Now we might not be so far away from a Lawnmower Man-like future. [h/t: lleti via Reddit] -
Bynes Wig In Court: Actress Wigs Out
24 May 2013 | 2:00 pmAmanda Bynes, you’re making me worry about you. The 27-year old former actress showed up in court this morning after her arrest on Thursday for allegedly throwing a bong out a window and she looked a bit…disheveled, to say the least. Wearing a long blonde wig and no makeup, Bynes reportedly looked nervous and constantly fidgeted throughout proceedings. Her attorney says she threw a vase, not a bong, but the judge wasn’t amused no matter what the story is. Since last year, the young star has been in heaps of legal trouble, including alleged hit-and-runs and drug accusations.
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John Battelle's Search Blog
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Yahoo! And Tumblr: It’s About Display, Streams & Native at Scale
19 May 2013 | 4:22 pmThe post Yahoo! And Tumblr: It’s About Display, Streams & Native at Scale appeared first on John Battelle's Search Blog.The world is atwitter about Tumblr’s big exit to Yahoo!, and from what I can tell it seems this one is going to really happen (ATD is covering it well). There are plenty of smart and appropriate takes on why this move makes sense (see GigaOm) but I think a lot of it boils down to the trends driving Yahoo’s massive display business. If there’s one thing we all know, it’s that a new form of native advertising is spreading… -
Behind the Banner, A Visualization of the Adtech Ecosystem
13 May 2013 | 7:41 pmThe post Behind the Banner, A Visualization of the Adtech Ecosystem appeared first on John Battelle's Search Blog. I’m very proud to announce “Behind the Banner“, a visualization I’ve been producing with Jer Thorp and his team from The Office for Creative Research, underwritten by Adobe as part of the upcoming CM Summit next week. You can read more about it in this release, but the real story of this project starts with my own quest to understand the world of programmatic trading of advertising inventory – a world that at times feels rather like a hot mess,… -
These Companies Are Denting the Universe In NY
10 May 2013 | 7:47 amThe post These Companies Are Denting the Universe In NY appeared first on John Battelle's Search Blog. OpenCo NY is just ten or so days away – the opening plenary (for Backstage pass holders and VIPs) is Weds evening, May 22, and the full day of open sessions inside 130+ innovative NY-based companies is the following day, May 23. Consider this post a “curtain raiser” of sorts, with all the information you might need to grok the event and, I hope, participate if you happen to find yourself in NYC for InternetWeek. General admission registration is still open, and I plan… -
On Google Glass and OpenCo NYC
9 May 2013 | 9:12 amThe post On Google Glass and OpenCo NYC appeared first on John Battelle's Search Blog.In case you have any interest, here’s a short clip of me opining on Google Glass and the upcoming OpenCoNYC, which is going to be HOT. More on that soon. The post On Google Glass and OpenCo NYC appeared first on John Battelle's Search Blog. -
Hold Hands or Die Apart
5 May 2013 | 9:30 pmThe post Hold Hands or Die Apart appeared first on John Battelle's Search Blog.I’ve been a bit slow to update this site lately, as my return to Federated Media, and preparation for the CM Summit and OpenCo NYC, have pretty much eaten up all my time lately. But I did want to repost a few things I have written elsewhere, starting with this article in Ad Age, written two weeks ago. Titled Publishers, Ad-Tech Firms, Marketers Need to Connect, Build Trust (no, I didn’t write that headline, if I was in charge, it might have been “Hold Hands or Die Apart” –…
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Bing Ads & Microsoft Advertising Community
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Pro Binging Now Available in French, German and Portuguese
24 May 2013 | 12:47 pmThe number of Pro Bingers and aspiring Pro Bingers is exploding! In response to demand for our Bing Ads Accredited Professional Program , we are pleased to announce the launch of the program in three new languages: French , German , and Brazilian Portuguese . What’s included? New Sites You can now train and get accredited in French , German , and Portuguese on Bing Ads' respective Search Advertising sites. Each includes localized text training , help screenshots, an introductory video...(read more) -
Bing Ads Academy – Using Device Targeting on your accounts
24 May 2013 | 6:46 amTo ensure your account receives as much traffic as possible, Bing Ads will automatically show your accounts ads on all three device types Desktops and Laptops Smartphones and other mobile devices with full browsers Tablets With the targeting options available in Bing Ads, as well as your ads showing on all of these devices, you also have the option to target each of the devices separately. We have found that CPC’s on smartphones and tablets tend to be considerably lower than...(read more) -
Informations élémentaires sur le PPC - Partie 1 : Pourquoi le PPC est-il crucial ?
24 May 2013 | 6:29 amPendant plusieurs années, j'ai aidé des grands groupes à promouvoir leurs produits dans nos résultats de recherche sponsorisée. Etant personnellement cliente de nombreuses PME, je ne peux m'empêcher de penser combien ces liens sponsorisés seraient tout aussi parfaits pour ceux ou celles qui gèrent une société plus petite qu'un magasin d'une chaîne nationale. Je ne suis peut-être pas une conseillère tout à fait impartiale, puisque je travaille pour Bing, mais je connais bien ce qui a trait à… -
Bing Ads and You: Reference Context to Improve Landing Page Relevance and User Experience
23 May 2013 | 11:30 amIn my last post , I provided an overview of how to better guide your customers through their purchase journey and shared optimization tips to help you better engage the same customers with Bing Ads along the way. To review, there are five phases in the consumer purchase journey: Awareness: Becoming interested in a product. Research: Researching the product to learn more. Confirmation: Deciding whether to purchase the product. Shopping: Comparing offers or evaluating competing products...(read more) -
PPC Back to Basics – Find and Add the Right Negative Keywords to Increase Your CTR and ROI
23 May 2013 | 6:43 amAs we mentioned in this blog post we’re working on a ‘PPC Back to Basics’ series to help those new to PPC, new to Bing Ads and those who like to be reminded of PPC best practices. Some weeks ago we wrote about how to find the right keywords for your business in which we tried to help you find those keywords that would drive valuable traffic to your site. Today I like to help you find negative keywords. Read on to find out why they are used, how you find the right ones for your campaign...(read more)
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Compete Blog
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Reaching Consumers Through Mobile Marketing: Tweets from #mmaf2013
23 May 2013 | 10:39 amAs digital marketers, our new frontier is mobile and mobile marketing. Two weeks ago, the Mobile Marketing Association hosted its annual NY forum with the theme “Mobile’s Role in Closing the Loop Along the Path to Purchase.” We identified three discussion points from the forum and some fresh new statistics to highlight the role of mobile use in the consumer path to purchase. All sources are from #mmaf2013. Pervasiveness of mobile: 91% of smartphone users have their phone within reach 24/7 Americans spend 119 minutes a day on mobile devices We check our phones every 6.5 minutes (150… -
Brand Tweets Drive Automotive Shopping Action
21 May 2013 | 3:02 pmFollowing the exciting automotive year-end shopping season, Compete and Twitter partnered together to understand the impact that Tweets posted by automotive companies have on the consumers who see them. Specifically, we wanted to know whether Tweets influence consumer behavior; are people exposed to an automotive Tweet more likely to visit the manufacturer’s website and take action by locating a dealer, looking at offers or building their own car. To answer these questions, Compete observed 3,289 U.S.-based Internet consumers and 593U.K.-based Internet consumers who saw Tweets from over… -
Optimize Digital Touchpoints: Attribution or Path to Purchase?
20 May 2013 | 11:50 amImage from: Digital Touch / Shutterstock Attribution modeling vs. path to purchase analysis: What’s the difference between the two? Which model is better? The purpose of both models is to establish optimal touchpoints for consumer interaction with the brand and to achieve the best cost savings and customer experience. Attribution is ad-centric; path to purchase is consumer-centric. Attribution modeling is prompt; path to purchase modeling is deep. In attribution modeling, marketers use the data generated from tagging ad placements to understand the degree of influence each ad has on the… -
Sunday Series: Traffic Rises to Political Blogs
19 May 2013 | 8:30 amImage from: Political Parties / shutterstock News and political blogs grew 11% in April with over 14 million Unique Visitors (UVs)–making it the one of the Top 20 fastest growing categories (according to Compete PRO). It was a busy news month–reflected in the second fastest growing site online: CNN.com. Below are ten of the news and political blogs with the largest increases in monthly UVs. The list naturally split almost evenly along party lines: six lean left and four lean right. The top two sites in the category both made the list: The Blaze, with over four million UVs… -
The Weekly Compete Pulse
18 May 2013 | 11:56 amWe’ve compiled a list of the most popular digital marketing stories online this week. Enjoy and happy competing, marketers! Buying Tumblr will give #Yahoo an additional 15 billion pageviews a month. Multiple sources claim Yahoo CEO, Marissa Mayer, is near closing a $1 billion deal to purchase Tumblr–and its 107 million microblogs. Besides the impressive numbers, Tumblr would make Yahoo look cool again. But, Tumblr is already hugely successful on its own. Do you think the deal will go through? How to get your back link data, how to analyze it, and how to quickly see if you have…
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Search Engine Journal
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The Inconvenient Truth About SEO
24 May 2013 | 1:00 pmMatt Cutts published a video with a very interesting topic recently. He discussed the question, if a legitimate and customer appreciated business can compete in gaining high rankings in the search engines with companies that specialize in traffic acquisition. Can they? As stated in the video, the Internet leveled the chances of big and small [...]Author informationKrystian WłodarczykKrystian is an Internet Marketing Manager at Positionly. He is also a contributor to the Positionly Blog. Positionly is user-friendly SEO software designed to track and analyze search engine rankings.The post… -
This Week in Search: Penguin 2.0 Video Update by @johnrampton
24 May 2013 | 10:20 amThis week in search we talk about everything to deal with Penguin 2.0. We cover everything you need to know to keep you and your site up to date. If you missed, last week we talked about Bing Search. Penguin 2.0, here is everything you need to know. Our goal with these videos is to help our [...]Author informationJohn RamptonManaging Editor John Rampton is an entrepreneur, full-time computer nerd, PPC guru at Maple North and founder at PPC.org.TwitterFacebookGoogle+LinkedInThe post This Week in Search: Penguin 2.0 Video Update by @johnrampton appeared first on Search Engine Journal. -
The Best Free SEO Tools for Competitive Intelligence by @MarcPurtell
24 May 2013 | 6:00 amKnowing what your competitors are doing and how they perform is key to developing a strategy to surpass them in organic search. By doing a bit of digging, one can uncover a great deal of learning from competitors who have already tested different elements of their SEO campaigns. In previous posts in this series, I [...]Author informationMarc PurtellHead of SEO at MediaWhizMarc Purtell is director of SEO at performance marketing agency Media Whiz and its SEO ingredient service, TLA. He can be reached at mpurtell@mediawhiz.com.TwitterGoogle+The post The Best Free SEO Tools for Competitive… -
5 Things You Need to Know About AdWords’ New Keyword Planner by @LarryKim
23 May 2013 | 1:00 pmGoogle’s AdWords Keyword Tool has been the standard for AdWords keyword research for over a decade, but there’s a new sheriff in town: the AdWords Keyword Planner. This new keyword tool combines the functionality of the existing Google Keyword Tool as well as AdWords Traffic Estimator into a single integrated workflow to help advertisers find [...]Author informationLarry KimLarry Kim is the Founder/CTO of WordStream, a provider of PPC Management Tools.Google+The post 5 Things You Need to Know About AdWords’ New Keyword Planner by @LarryKim appeared first on Search Engine Journal. -
The Social Graph & Sociographics – How to Use Friends to Influence People by @roicomau
23 May 2013 | 9:00 amIn this day and age, we’re all part of networks and groups of peers that communicate and interact multiple times a day. With the rise of social media and other interactive networks, it is easier than ever before to reach out to someone and get information directly from the source. This is never more prevalent [...]Author informationStuart McInnesTwitterGoogle+The post The Social Graph & Sociographics – How to Use Friends to Influence People by @roicomau appeared first on Search Engine Journal.
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AdWords Agency Blog
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The New Display Benchmarks Tool: Put Context Around Your Display Campaigns
22 May 2013 | 7:47 amImagine: you’ve built a beautiful digital marketing campaign and it’s finally live. You get your reports back with a list of data points and while the numbers seem good, it’s pretty hard to understand them without any reference points. That’s the crutch: data doesn’t take on meaning when it’s just floating around in the ether; you need to build context around your data and anchor it to other relevant data points to better understand what your own numbers mean. Industry benchmarks -- reference points aggregated from ad campaigns across the industry -- give you these… -
Connect, Click and Convert Around the World with Google Shopping
21 May 2013 | 12:42 pmOn June 11th, Google Shopping will complete the transition to a commercial model in the United Kingdom, Germany, France, Japan, Italy, Spain, the Netherlands, Brazil, Australia, Switzerland and the Czech Republic. When the transition is complete, free product listings will no longer appear on Google Shopping. We believe this new model, built on Product Listing Ads, will help retailers of all sizes connect the right products with customers around the world, increase clicks to their sites, and convert more shoppers into buyers. Onward and upward We've been pleased with the rapid adoption of… -
Explore the future of digital marketing at thinkDoubleClick, June 4th
21 May 2013 | 7:28 amWhat’s the future of digital media and marketing? How are CMOs thinking about leveraging digital to reach and engage audiences? What marketing channels are proving most effective in building brands digitally - paid, owned or earned? These are some of the questions executives from across the digital marketing ecosystem will address at thinkDoubleClick, Google’s annual discussion on the state of digital. Register now to join the event livestream onJune 4th, 9:00 AM - Noon Pacific. Registration enables you to participate in the conversation, and ask speakers and panelists your questions with… -
Meet the Mobile Champs: Introducing a new series of video interviews with mobile thought leaders
14 May 2013 | 9:15 amWhat is top of mind for mobile leaders in the agency community? How are agencies helping their clients win with mobile? In an effort to better understand the challenges that agencies face when it comes to mobile, and to strengthen our efforts to help them tackle and overcome these challenges, we decided to bring together a group of mobile evangelists from the agency world. At a recent event in New York City, we asked a few of these mobile leaders what excites them - and what challenges them - about mobile today. Today, we are excited to share these interviews with you… -
Sign up for our new webinar: Driving Direct Response with Video
10 May 2013 | 10:52 amSign up for Learn with Google webinar "Driving Direct Response with Video" (May 14, 10 am PST). Join us to learn about techniques and tools that help you drive online and offline conversions efficiently. The webinar is recommeded to those who have already been using video ads and would like to learn about more advanced direct response techniques.
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QualityScores
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QualityScores.com – Under new ownership & management!
7 May 2013 | 5:51 amThis moment is bittersweet. I have sold QualityScores.com to the amazing crew at GetFoundFirst.com! I had a big hairy audacious goal for advertisement quality scoring, measurement and improvement here at QualityScores.com. The analytics side of the product was in the pre alpha stages and definitely showing promise. That product was housed here…and it is still here at QualityScores.com. It is simply under new ownership and management. I couldn’t have asked for a more win/win/win situation than this. I’m incredibly blessed to be where I am right now but it is always hard to have to… -
Quick Update: Fine Tuning Reports and the pre-Alpha UI
17 Aug 2012 | 10:04 amWe’re pushing hard to release a pre-alpha version of QualityScores.com’s app by the end of August but it might be delayed into early September. Rest assured, however, that we’re working on something awesome. The pre-alpha version of the app will be a “qualitative ppc management dashboard”. Qualitative PPC Management Dashboard At a glance, you should be able to visualize and drill down into your AdWords account from a quality score perspective. The goal is to help you identify quality problems in an account so you can address them as needed or according to your… -
Truly Automated PPC Management Solutions
1 May 2012 | 7:16 pmI wrote a couple controversial posts a year or two ago. Then, like scumbag Steve, I didn’t tell you what I recommended for truly automated solutions in the bid management space even though I promised I would. A lot has changed since I wrote those blog posts. One thing that hasn’t is my opinion that certain things should be largely automated by machines. We just aren’t as smart or as fast as machines can be when managing thousands of keywords…there’s no way around that. Your argument is already invalid. A few of the changes that occurred since I promised to write… -
Ad Rotation Options in Google AdWords – Do NOT Choose ‘Rotate’
30 Apr 2012 | 7:11 pmYou have a few ad rotation settings to choose from in a Google AdWords campaign. 1) Optimize for clicks: show ads expected to provide more clicks (this is the default setting for new campaigns) 2) Optimize for conversions: Show ads expected to provide more conversions 3) Rotate: Show ads more evenly You can get to these settings in AdWords under any Campaign -> Settings -> Advanced Settings section -> Ad Delivery: Ad rotation, frequency capping -> Ad rotation (click “Edit” and you should see something similar to the picture below. Click the picture for a bigger… -
#EpicDinnerSJ at SMX West 2012
20 Feb 2012 | 9:37 pmEdit: Tweet me @jameszol or email me james@qualityw00tscores.com to get on the reservation list asap! Alan Bleiweiss gave me permission to put together an Epic Dinner at SMX West 2012 because he won’t make the show this season. We’ll miss him! We’ll try to make it EPIC w/out him! Here are the details that I have so far: We’re continuing the tradition started by Alan last year, holding the dinner at Morton’s The Steakhouse. 1.5 blocks away from the Convention Center. Time: 6:30pm Date: Wednesday, February 29, 2012 The price is $100. You get to choose 1 item from…
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SMS
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Five For Friday — May 20-24, 2013
24 May 2013 | 11:33 amHere are five of this week’s most interesting and informative posts and news items for this week: 1. Google’s Penguin Update 2.0: Loser analysis — Of course the big news this week is the announcement of the release of Penguin 2.0 by Google. Early results show that big losers are gaming and porn sites and Searchmetrics has the stats to prove it. 2. Introducing More Useful Pins — the Pinterest blog has details of recent changes that will let you add more info to your boards as well as pin from mobile. For business, the really interesting part is “rich… -
5 Trends Of The Burgeoning Ecommerce Revolution
23 May 2013 | 12:32 pmWe’re in the midst of another revolution in online commerce. Much like the first round of dot-com innovation from 1997-2000, another societal shift is happening related to devices, portability, and mobile commerce. Here are five major trends I am seeing, with memes or catchphrase I’ve named. Unlike the dot-com bubble of last decade, these trends are highly unlikely to ever burst. Trend #1: Mobipersonal The mass revolution we’re experiencing everywhere of constant connectivity could be coined a “mobile personal” experience. Devices are portable, go where we go, and provide… -
Enhanced Campaigns On Google AdWords: Three Noteworthy Additions
20 May 2013 | 11:50 amEarlier this year Google announced that AdWords advertisers would be treated to a much wider range of advertising options and capability. Now available to all, enhanced campaigns are a great way to make PPC dollars work that much harder and more intuitively. Becoming accustomed to enhanced campaigns can take some getting used to. Strategically speaking, they are a little more complex than simply creating an ad group, adding keywords and writing an ad text, but the payoffs are much bigger in terms of relevance, return, and overall performance. So what are enhanced campaigns and what are… -
Five For Friday — May 13-17, 2013
17 May 2013 | 5:41 pmHere are five of this week’s most interesting and important news and articles centered on online marketing: 1. How to Move Rankings Up On Older, Existing Content – Whiteboard Friday — SEOmoz’s Whiteboard Fridays are almost always worth looking at, but this week’s is particularly useful for anyone who has an older website and has seen their rankings slowly decline. 2. What to expect in SEO in the coming months — You may have only heard about Matt Cutts of Google’s Web Spam team, but you need to listen to him when he talks about what is… -
Untangling Google+, Google Profile, And Google Authorship – Part 1
15 May 2013 | 2:08 pmGoogle Plus may be one of the fastest growing social networks ever but it hasn’t been without its problems. One of the biggest complaints leveled at it, certainly from a business perspective, is that it’s quite difficult to get to grips with. It’s surprising because Google Plus actually has quite a lot in common with Facebook – you can have a personal profile, just as you can a personal Facebook account. And you can have a Google Plus business page, just as you can have a Facebook page. There’s also the +1 button which performs much the same function as the Facebook like…
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aimClear® Blog
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Zenith Social Media Conference! Behind The Scenes With Joanna Lord, Keynoter
22 May 2013 | 8:54 amJoanna Lord. What can you say about her? She’s pretty much one of the smartest, sweetest, sassiest gals this side of the Interwebz. Currently serving as CMO of BigDoor, a Seattle startup, her résumé also includes things like independent consultant, entrepreneur, innovator, creator, analyzer, coffee enthusiast (that’s putting it mildly), and borderline insomniac (perhaps attributable to the previous line-item). She’s steeped in the full spectrum of digital marketing, from PPC to SEO, PR to Social, and everything in between. Toldja. Smart. The city of Duluth is jazzed to… -
How to Spot an Old School PR Agency
21 May 2013 | 10:26 amaimClear has long embraced an online marketing model in which public relations is a core component. Among our staff of 22, 6 have deep experience in public relations. If the value PR brings to online marketing is not painfully obvious by now, you haven’t been paying attention. The opposite is also true. Online marketing tactics add so many facets to public relations programs that, frankly, agencies that aren’t implementing them are dating themselves and limiting the effectiveness of the campaigns they undertake. Reading the PR trades, you get a distinct sense that there are two breeds of… -
SEO Link Building ALERT! Paid-Organic Social Content Distribution Is The Future
20 May 2013 | 4:46 amIn case you haven’t noticed the SEO buzz kill, it’s practically Armageddon out there, at least for some last gen marketers. For SEO practitioners who don’t know what they’re doing anymore 2013 SEO is brutal man, just brutal. Google’s veritable Jihad against link spammers and outdated link building tactics is finally working to a greater extent. Search engines in general are building better bullsh*t detectors than ever before. Search engine results pages mirror the real world more now and real brands have real advantages. Marketers can complain all they want… -
Bookmark It! Handy #Facebook Partner Categories Visual Guide
15 May 2013 | 12:58 pmReason number 87 we love Facebook’s Power Editor: It’s the source to access the latest, greatest targeting options… Facebook Partner Categories! The release and excitement of Facebook’s Partner Category targeting, Datalogix, Acxiom, and Epsilon, has been widely covered. Here, we’re laying out the new Facebook targeting visually because: 1) It’s been requested, and 2) Seeing the category targeting laid out is downright HANDY for Facebook advertisers. It makes choosing the targeting much easier than with Facebook’s threaded drop-down within Power… -
@TheEllenShow! 17 Incredibly Beautiful Ways Duluth, MN LOVES Ellen DeGeneres
14 May 2013 | 8:38 amIn Pilates class last week, our accomplished instructor Karen shared that she had some SRSLY awesome photos and wanted to share them in social media. It seems that when Ellen DeGeneres announced her underwear photo contest, Karen was disappointed that women were not included. Karen suggested to a few close friends that they should have their own Ellen underwear photo shoot to demonstrate that women everywhere should be proud of their bodies regardless of their age, shape or size. Sixteen of her fabulous, fit friends were up for the challenge. This amazing group of ladies range in age from…
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Fuel Interactive Blog
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Friday Fuel: Pizza Friday; Yahoo Takes a Tumbl (Literally); Big Gas Savings; & More
24 May 2013 | 7:59 am -
Sports and Social Media: What You Can Learn from the UFC’s Social Media Strategy
22 May 2013 | 12:02 pmWe take a look into how Dana White, the co-owner and president of The Ultimate Fighting Championship, took his company from niche sport with limited exposure and nearly bankrupt in 2002, to a global phenomenon in 2013, by building his brand and engaging fans online in ways that other sports don't. -
Friday Fuel: Changes to Google+, Awesome 404 Pages, #NSD2013 & more!
17 May 2013 | 1:59 am -
Awesome Apps for Productivity
10 May 2013 | 10:59 am -
Friday Fuel: Diversify Guest Blogs, Maps Update, Paid YouTube, lrn2searchn00b & more!
10 May 2013 | 7:43 am
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www.PerryMarshall.com
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How much is that library worth?
10 May 2013 | 8:25 amA fellow came for a consult. He had a booming import/export business. Before that, he’d earned his bread going to estate sales, buying books for ten cents and selling them on Amazon for ten bucks. He strolled through my library surveyed my 1,000+ books. He examined some of the titles and saw they weren’t your typical collection of Tom Clancy novels. He said, “Your library is valuable. It’s probably worth five thousand, maybe even ten thousand dollars!” He wasn’t a “Planet Perry” guy, he had been referred by a friend. He wasn’t a reader. So… -
An EASY way to improve your writing, fast
9 May 2013 | 5:21 amItty bitty tip from my $12,000 Influential Writing retreat: When you finish writing, paste your text into www.perrymarshall.com/grade and count the words. Then chop 10%. Same thing you do when you’re whittling a tweet down to 140 characters, only less onerous. It’s the 10% rule of great writing. Chop words. Chop sentences. Nix dull colorless passive verbs like have, had, is and been – and replace them with active verbs like possess, exude, act and prove. The “Signal to Noise” ratio of your writing will go UP. Perry Marshall P.S.: Always check the reading level of… -
The man with a steel post in the middle of his cubicle
1 May 2013 | 7:25 amWhen John Paul Mendocha was competing for defense contracts, there was a guy in a V-neck sweater. Many times there would be 30-40 people in a meeting. The man in the V-neck would always be at every one of them. He never said a word, he just quietly sat on the edge of the room and took notes. Since John made it a point to know the names of every single person at every meeting, he began to wonder who this guy was. He inquired. Found out his name was Lester. Lester worked in the middle of a vast cubicle farm in building #19. A white steel beam pierced the center of his 6×6 office. All day… -
Scary Accurate: AT&T Predicted The Future 20 Years Ago
26 Apr 2013 | 5:46 amWatch this video – you will get a kick out of this: “…And the company that’ll bring it to you: AT&T” Well, AT&T did help transport the 1′s and 0′s on their fiber optic lines. But… AT&T didn’t bring us these things. They didn’t cash in. They imploded. Google, Motorola, Skype, Paypal and Apple brought us these things, and cashed in. QUESTION FOR YOU: What technologies are we going to have in 2033? Do you think they will be brought to us by… Google, Motorola, Skype, Paypal and Apple? Or will it be a new crop of… -
10% = 30%
24 Apr 2013 | 11:17 amA looong time ago I wrote an email called “How Google Kicked Yahoo in the Ass.” Yahoo, as you know, is now light years behind Google. At the time, when I wrote it, Google was pulling into the lead. I said: The reason is, Google makes 10% more from every click. And in the real world, 10% = 30%. That’s because paying 10% more for your traffic doesn’t get you 10% more traffic, it gets you 30% more. And the upward spiral only continues to get better. Same with the death spiral. MINUS 10% equals MINUS 30%. My friend, it is JUST AS TRUE FOR YOU as it is for Google. Nothing…
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Certified Knowledge
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Learn About SEO With Todd Malicoat
14 May 2013 | 7:00 amSEO is important to everyone. Even if you live in a world dominated by social and PPC; your presence on the search engines is something everyone should care about. We often use PPC to test SEO, and there are the fun arguments if PPC is better than SEO. Of course, the actual answer is: Use Both. When you start looking at SEOs, it can be hard to determine who to trust: some are fantastic and others can get you banned. So, when I wanted to do a couple of radio shows on SEO; I wanted to find someone highly trustworthy who was excellent at explaining information. It wasn’t hard to find… -
Google is Sunsetting Product Extensions
7 May 2013 | 10:00 amI never saw this formally announced by Google; and our ecommerce clients were never notified about this change, so I just want to make sure everyone sees this update. This is a quote from the agency newsletter: Sunsetting Product Extensions Product Extensions will be sunset for all enabled campaigns and will be removed from the campaign creation flow on May 20th. With increased Product Listing Ads adoption, Product Extensions have become a less relevant way to display retail products. If you have Product Extension Ad, it will continue to run as a text ad. After PLAs were launched, Google… -
How to Create a State of the Art PLA Campaign
20 Mar 2013 | 7:00 amThere was an interesting question on the forum the other day: What’s the best structure for a product listing ads (PLA) campaign? And what’s the best way to get started? As it turns out, a state of the art PLA campaign structure is very powerful, but actually not that hard to set up. All you need is the AdWords Editor, a spreadsheet, and a simple step by step process. But let’s start at the beginning… The Default PLA Structure Google has made sure that everyone can get started with product listing ads quickly: Create a campaign and make sure it has the product extension,… -
Learn About Enhanced Campaigns with Melissa Mackey
12 Mar 2013 | 8:00 pmThe new AdWords Enhanced Campaigns are making major headlines these days as its one of the largest changes ever made to the AdWords program. These changes rank up there with the 2005 changes that include the introduction of Quality Score and display advertising reporting and control. These changes also undo many great features that AdWords has made in giving advertiser’s control over the past few years. To start brainstorming about the changes and how they will affect your, I invited Melissa Mackey to be a guest on Marketing Nirvana where we could discuss enhanced campaigns and start… -
Last Chance to Register for the Upcoming AdWords Workshops
5 Mar 2013 | 7:00 amWe have three upcoming workshops around the world on AdWords. I’m going to include information on the new Enhanced Campaigns so you can make your transitions easier and take advantage of some of the new features. The basics of the agenda can be seen below; however, I try to leave a bit of ‘wiggle room’ for in-depth Q&A and/or to add a topic at the end of the day (favorites so far have been Remarketing, pivot tables, large scale organization, and team organization; and I’m sure these will get into Enhanced Campaigns). The upcoming workshops will be: San Jose (with SMX West) on…
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The ROI Revolution Blog
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R.I.P - The Loss of 2 AdWords Ad Extensions
24 May 2013 | 5:27 amAs enhanced campaigns continue to roll out over the next couple of months, Google is quietly making some changes to the availability of certain ad extensions - Product extensions & Social extensions. One extension has been consumed by the almighty Google Shopping machine and the other has become automated for those using the Google+ social platform. So, what does this mean for retailers using AdWords? Product Extensions Forever Gone Since the full launch of Google Shopping last October, the product extension feature seems to have been slowly phasing out. We hadn't seen product extensions… -
Layering on Location Targeting in Enhanced Campaigns
15 May 2013 | 6:07 amArguably one of the most powerful upgrades with Google's new AdWords platform, Enhanced Campaigns, is the ability to target locations more granularly within a single campaign. Under the old structure, retailers looking to target a specific geo-region would have to duplicate a campaign then target the copied campaign to the specific state, city, or zip code. This was tedious and cumbersome - especially for large accounts. The new location targeting features have given more power to the original campaign targeting. Once a campaign is enhanced, location bid adjustments can be made down to the… -
The Full Value of Mobile - Mobile Justified?
8 May 2013 | 6:53 amEnhanced Campaigns have magnified the impact of mobile on paid search. Advertisers are seriously evaluating how profitable mobile searches are to their industry. Those who once opted out of targeting mobile devices must now decide what percent (if any) of their budget to allocate to mobile searches. Some may even opt out completely because mobile doesn't convert well for them. "Mobile doesn't have a conversion problem, it has a measurement problem," according to Jason Spero, Google head of mobile strategy. Perhaps it's a valid point, but several other studies have shown that tablet shoppers… -
PayPal Express Checkout is Making Mobile Payments Easier for Retailers
7 Mar 2013 | 12:24 amThere is no doubt smartphone and tablet shopping is thriving. If you are skeptical, just look at the trends from 2012. Sales from smartphones, tablets, and other mobile devices grew 81% in 2012, accounting for 11% of total e-commerce sales. As smartphone penetration continues to climb, retail sales made from smartphone devices are expected to reach $27 billion by 2016, according to one study by Forrester Research, Inc. that excluded tablets. That would be 8% of forecasted e-commerce sales without even considering sales from tablet devices. As mobile and tablet shopping continues to soar, so… -
Top 10 Most Popular Topics of 2012
7 Jan 2013 | 6:28 am"The Year of Big Changes" is one way to describe e-commerce in 2012. Social media networks, like Pinterest and Google+, gave retailers more ways to become visible to consumers while edifying consumer relevance in search. The shift to Google Shopping really changed the rules of the game and brought us Google Trusted Stores, which proves to be of great benefit to participating retailers. Plus, new strategies for remarketing are extending seasonality for retailers. All of these changes to paid search in the last 12 months are affecting how retailers approach and optimize their paid search…
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pay-per-click « WordPress.com Tag Feed
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MediaNet
13 May 2013 | 9:35 pmMediaNet (www.media.net) Like AdSense, Media.net is a contextual advertising company – what this mea -
Google Adsense
13 May 2013 | 9:32 pmIts time to know more about the CPA networks which can fetch a huge amount of money from your websit -
Does Direct Mail Still Make Sense in a Digital World?
13 May 2013 | 9:27 amThe short answer is maybe. As a marketer I often feel guilty when I open my mailbox and find a stack of junk mail. And, unlike most people who receive these flyers, I actually read them. I like to think about whether or not I believe the company made the right decision by sending them out. In a previous life, I worked for a large corporation who made a lot of their sales through direct mail. They had direct mail down to a science… literally. Using a variety of equations, processes, technology and software we would comb through lists of previous customers, analyzing their buying patterns to… -
Acquire PPC service from a reputable company and get immense benefits
13 May 2013 | 4:16 amPay per click (PPC) services have ability to bring a website to top of search engine result page in -
Welcome To ProActive PPC
12 May 2013 | 10:40 amHi, My name is Louise and this is my blog. I started my career as a Public Relations Manager working for one of the largest Private Equity Fund for 5 years in Paris, France. After moving to America, I was hired as an Adwords Strategist by one of Google’s largest vendor in North America. My job was to build and optimize Adwords campaigns for marketing agencies. I build over 1000 campaigns with budgets ranging from $1 a day to thousands of dollars a day. I passed the Adwords certification back in 2011 (I need to get recertified this year !). I initially started helping small to mid-size…
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Black Hat PPC
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Improve Your CTR for PLAs – Use Naked Chicks!
23 May 2013 | 11:19 pmThe BlackHatters were told (thanks guys) about this new and innovative way to improve the CTR rate of your Product Listing Ads (PLA’s) that Firstbathrooms.com has come up with… Using Naked Chicks in your images! Check out this ad for the term ‘shower enclosures’… Nice! They have used a naked girl to model in their shower enclosure image! [...] -
A Career in PPC
22 May 2013 | 11:49 pmThinking of getting into PPC? What can you expect from a career in PPC? We were recently asked these questions by a few of our readers (thanks for the support! ) Here’s our guide to the kind of roles and salary expectations you should have for the first 5 years on starting off in a career in [...] -
Search Partner Ads bigger than Google Search Ads?
21 May 2013 | 12:48 amThe BlackHatters noticed something the other day that we had not noticed before… When Google AdWords delivers ads on Google Search, users can only click on the Headline of the Ad Copy (as well as the sitelinks.) However, when Google AdWords delivers ads on Google Search Partners, every part of the Ad Copy is clickable – [...] -
End of Google Affiliate Network – No More ‘Growth without the Grind!’
16 Apr 2013 | 11:43 pmThe news broke today that Google have made the decision to terminate the Google Affiliate Network, to focus on other products. Affiliates were told this via email from Brain Clark at Google… We are sure many of you have heard, Google Affiliate Network has, in their words, “…made the difficult decision to retire Google Affiliate Network [...] -
Google Urgent Response…not so urgent
9 Apr 2013 | 12:20 amIf you are in the UK and have been trying to get help with your Google AdWords account last week, you may have been having a few difficulties. Many of the UK managers have been over in the US for a Google conference so their account management service has been on hold. Google, preparing for [...]
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WordStream
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Social Media Management Tools: What’s the Right Tool for Your Business?
23 May 2013 | 1:33 pmWhy is Social Media Management Important?With so many different social media sites to post, share articles, and track engagement on, finding a reliable social media management tool to help streamline your social media tasks is pretty essential.Social media managing tools can help marketers save time, stay organized, and optimize their efficiency.Today we’re looking at some of the top contenders for social media management systems. While some overlap, each has its own advantages and disadvantages. This guide should help you determine which tool is the best fit for your business.Social Media… -
Why Tumblr Will Make Yahoo Billions: The Chronic Undervaluation of Display and Mobile
20 May 2013 | 2:38 pmThere’s been a lot of negative stuff in the press so far about how Yahoo is making a big blunder with its recent acquisition of Tumblr.In this article, I’ll explain why I think they’re all wrong.But first, let’s address the critics, who in general, seem to be focused on two main points:1. Yahoo Sucks at Integrating Companies (See Flickr)In 2005, photo sharing site Flickr was at the forefront of the social media revolution. But, as some critics have pointed out, Yahoo’s reign has brought with it a complete lack of innovation, and as a result the company failed to do anything… -
How Not to Market to Women: Fashion Isn't ALL Women Care About
20 May 2013 | 5:45 amDear companies that market to women: Stop trying to sell me stuff that has nothing to do with fashion by fashion-washing your ads. I hate this marketing trend! Much in the way that toy companies think little girls will only be interested if it’s pink, brands that sell everything from house paint to yogurt have decided that the only way to market products to women is via association with makeup and clothes. It’s sexist, it’s cynical, and it just doesn’t make sense.Here are a few of the more egregious examples of this marketing trend I’ve seen in the past year.The Fage Lipstick AdMmm,… -
Buying Twitter Followers: The (Cheap) Price of Friendship
16 May 2013 | 7:11 amWe all know social media is a hugely valuable element of online marketing when it comes to building a customer base, search engine rankings, and brand recognition. As a major player, Twitter is one of the most important and popular social media networks frequented by users around the globe.Obtaining a high number of followers is a landmark goal of many Twitter users. Getting those followers isn’t always easy though, which leads some innocent businesses to wander down the shady path towards the ominous castle black-hat, wherein lies the dark tactic of buying Twitter followers.With a simple… -
Web Content Writers Wanted!
15 May 2013 | 10:00 amWhether or not it’s fair to classify WordStream as a startup, we certainly still think of ourselves that way. And one of the challenges of startup life is the rapid growth – meaning our needs often outpace our hiring.[More: 50 Things Every Content Marketer Should Know]Lately, that’s the case with content creation, so we’re looking for a few good freelance writers to help us out. So if you love writing, Internet marketing, and extra money, we want to hear from you! Specifically, I’m looking for someone(s) who:Has hands-on experience with search marketing – WordStream is very meta…
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Portent » PPC blog posts – The Internet marketing blog by Portent
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Building Successful Low Budget PPC: Keywords
24 May 2013 | 7:00 amIn charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. We’re in week three of our six-part blog series in which Portent PPC StrategistsChad KearnsandTim Johnson lay down the knowledge on best practices for achieving PPC success. Follow along to pick up tips on how to build your first PPC account like a PPC superstar. Post #1: Building Successful Low Budget PPC: Account Structure Post #2: Building Successful Low Budget PPC: Understanding your Campaign Settings If the account structure is the backbone of… -
Meet the PPC Team (Star Trek: TNG Style)
23 May 2013 | 7:00 amHere at Portent, we have many Internet marketing teams: SEO, content, and design, just to name a few. But the best team, objectively speaking*, is the PPC team. *This is completely subjective as I am a member of the PPC team. That does not mean what I say is not the truth. We are a special bunch that takes great pride in our work as individuals and as a team. We geek out on data, we go beyond paid search management and develop strategies to ensure our clients kick everyone else’s ass, and we can pass the AdWords certification tests in our sleep. But that’s not all. We also have a… -
Building Successful Low Budget PPC: Understand your Campaign Settings
17 May 2013 | 7:00 amIn charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. Over the course of the next six weeks, Portent PPC Strategists Chad Kearns and Tim Johnson will be laying down the knowledge in a six-part blog series detailing best practices for setting yourself up for PPC success. Follow along to pick up tips on how to build your first PPC account like a PPC superstar. Post #1: Building Successful Low Budget PPC: Account Structure During campaign creation, AdWords provides a number of settings to tailor a campaign to… -
Building Successful Low Budget PPC: Account Structure
10 May 2013 | 7:00 amIn charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. Over the course of the next six weeks, Portent PPC Strategists Chad Kearns and Tim Johnson will be laying down the knowledge in a six-part blog series detailing best practices for setting yourself up for PPC success. Follow along to pick up tips on how to build your first PPC account like a PPC superstar. Understanding how to setup the structure of your account is vital to PPC success. The account structure is the back bone of your account. Creating a… -
Why Re-Organizing Your AdWords Account Can Fail in the Beginning
19 Apr 2013 | 7:00 amIf you have ever re-organized an inherited AdWords account to get in line with best practices by moving keywords into new campaigns and creating new ad copy, you may have noticed how you don’t immediately get the results you were expecting. In fact, you may have concluded that all of the work just made your account worse. This is actually a common theme when it comes to Google AdWords – taking a mediocre account and trying to make it into a great account usually comes with some growing pains. If you have an AdWords account which you don’t optimize often and subsequently leave it be…
