Paid Search

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  • Google Rolls Out Website Call Tracking for AdWords Advertisers

    Click Click Media » Google AdWords
    Jeremy Decker
    18 Aug 2014 | 10:48 pm
    Back in March this year, I wrote an article that announced the launch of a recent update by Google, which allowed advertisers to track the phone calls made by users when calling the phone number displayed on AdWords adverts. While this feature filled a huge void by allowing some form of call tracking (rather than only tracking online actions), there was still a missing piece of the puzzle – calls that are made by customers once they land on an advertisers website. Today we’ve been given some game-changing news. In an announcement made by Google this morning, advertisers have been told…
  • WordStream’s Best of the Month: August

    WordStream
    Dan Shewan
    29 Aug 2014 | 6:12 am
    Summer is fast approaching its end. Pumpkin-flavored drinks and snacks have already begun to appear in coffee shops and liquor stores across the country, and before long, everyone will be sporting tasteful sweater/scarf combos and taking leisurely walks through the beautiful autumnal foliage of local parks.Pretty soon, there will be nobody on the road, nobody on the beach. Just as Don Henley promised in his 1984 hit single “Boys of Summer,” our love for you will still be strong after the posts of summer have gone. However, contrary to Mr. Henley’s assertions, we can indeed look back.
  • Making it easier to build rich and engaging mobile ads for the Google Display Network

    Inside AdWords
    Rob Newton
    27 Aug 2014 | 9:59 am
    We recently added the ability for AdWords advertisers to upload HTML5 ads built with Google Web Designer into Google Display Network campaigns. Below is an overview of how you can use this integration to build HTML5 ads for your GDN campaigns. People are now constantly connected and using mobile devices to communicate, shop and stay entertained. In fact, 25% of global pageviews occur on smartphones and tablets.1 Further, there are now more consumers using the web in HTML5-compatible environments than in Flash-compatible environments.2 In order to reach as large an audience as possible,…
  • Are your Product Listing Ads ready for August 31st?

    Inside AdWords
    Rob Newton
    21 Aug 2014 | 7:59 am
    Earlier this month, we introduced an upgrade tool for advertisers to upgrade to Shopping campaigns quickly and easily. If you’ve already upgraded, then you’re all set. If you haven’t upgraded yet and don’t do it by the end of this month, the following is what will happen to your regular Product Listing Ads (PLA) campaigns come September.Phase 1: Limited functionality of all regular PLA campaigns - Starting September 2nd, you will not be able to edit your product targeting, max. CPC bids, promotional text and destination URLs anymore. Campaign statuses and budgets will remain…
  • Google Says There’s No Bug, Older Versions Of Its Search Page Showing Up On Purpose

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
    Amy Gesenhues
    2 Sep 2014 | 7:52 am
    After more than 200 comments on a Google Search Help Forum thread last week, reporting a glitch that caused an older version of Google’s search page to display in certain browsers, a Google employee claimed there was no glitch at all. According to Googler Nealem, the page was working just... Please visit Search Engine Land for the full article.
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • Google Says There’s No Bug, Older Versions Of Its Search Page Showing Up On Purpose

    Amy Gesenhues
    2 Sep 2014 | 7:52 am
    After more than 200 comments on a Google Search Help Forum thread last week, reporting a glitch that caused an older version of Google’s search page to display in certain browsers, a Google employee claimed there was no glitch at all. According to Googler Nealem, the page was working just... Please visit Search Engine Land for the full article.
  • Report: HTTPS URLs Have No Discernible Ranking Benefit In Google Currently

    Barry Schwartz
    2 Sep 2014 | 7:28 am
    In August 2014, Google announced that they would give a small ranking boost to HTTPS with the new HTTPS ranking factor. Now that it is a few weeks later, many are wondering how much of an impact does HTTPS URLs actually have on rankings. The answer according to SearchMetrics is none currently.... Please visit Search Engine Land for the full article.
  • Google Rolling Out Consolidated Billing For AdWords MCC Users

    Ginny Marvin
    2 Sep 2014 | 6:40 am
    Over the weekend, Google announced the roll out of Consolidated Billing for AdWords users managing multiple accounts through an MCC (My Client Center). The new billing system combines invoices for several accounts into one. Consolidated Billing will replace MDOs (Manager Defined Orders), which were... Please visit Search Engine Land for the full article.
  • 5 Less Common Link Building Mistakes You Might Be Making

    Casie Gillette
    2 Sep 2014 | 6:00 am
    Even the most advanced link builders can sometimes make simple mistakes. Are you one of them? The post 5 Less Common Link Building Mistakes You Might Be Making appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Check Out the Workshop Lineup at SMX Social Media Marketing – Best Rates Available Now

    Search Engine Land
    2 Sep 2014 | 5:00 am
    Attend a comprehensive workshop conducted by leading experts in internet marketing on November 18, immediately preceding SMX Social Media Marketing November 19-20 in Las Vegas. Workshop topics: Marketing Land’s Social Media Marketing Boot Camp: The editors of Marketing Land will get you up to speed... Please visit Search Engine Land for the full article.
 
 
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    Inside AdWords

  • Making it easier to build rich and engaging mobile ads for the Google Display Network

    Rob Newton
    27 Aug 2014 | 9:59 am
    We recently added the ability for AdWords advertisers to upload HTML5 ads built with Google Web Designer into Google Display Network campaigns. Below is an overview of how you can use this integration to build HTML5 ads for your GDN campaigns. People are now constantly connected and using mobile devices to communicate, shop and stay entertained. In fact, 25% of global pageviews occur on smartphones and tablets.1 Further, there are now more consumers using the web in HTML5-compatible environments than in Flash-compatible environments.2 In order to reach as large an audience as possible,…
  • A Guide to the New Profit-Driven Marketing Movement

    Rob Newton
    25 Aug 2014 | 12:51 pm
    A new breed of marketers have made the shift to “profit-driven marketing,” which is about tackling traditional marketing challenges with unconventional approaches.  For example, they understand that in order to make more money, they have to strategically invest more money first.One company employing this new strategy is Airbnb. The popular global accommodations company creates models to understand the value that every new customer brings over his or her lifetime.  Then, equipped with flexible budgets, their digital marketing team is able to reach all the right customers at the…
  • Are your Product Listing Ads ready for August 31st?

    Rob Newton
    21 Aug 2014 | 7:59 am
    Earlier this month, we introduced an upgrade tool for advertisers to upgrade to Shopping campaigns quickly and easily. If you’ve already upgraded, then you’re all set. If you haven’t upgraded yet and don’t do it by the end of this month, the following is what will happen to your regular Product Listing Ads (PLA) campaigns come September.Phase 1: Limited functionality of all regular PLA campaigns - Starting September 2nd, you will not be able to edit your product targeting, max. CPC bids, promotional text and destination URLs anymore. Campaign statuses and budgets will remain…
  • Using Google Search and YouTube to Promote Your App

    Rob Newton
    20 Aug 2014 | 8:58 am
    Earlier this year, we announced our next generation of app promotion ads across Google Search, the Google Display Network and YouTube. The features on the Display Network launched in June as part of Google I/O. Today, I’m excited to announce the global availability of the search ads and YouTube offerings.Google Search for App Install and Re-EngagementThere are over 100 billion searches per month on Google.com. People search here for places to visit, movies to watch or music to listen to. Sometimes this content lives on a website, sometimes it’s in an app. Now with just 3 easy steps, you…
  • Introducing Website Call Conversions

    Rob Newton
    18 Aug 2014 | 10:00 am
    Seventy percent of all mobile searchers have called a business directly from search ads. AdWords click-to-call ads, call metrics, and calls as conversions help you connect with these customers and gain insight about those calls. However, many customers also call your business after clicking through a Google ad and learning more about the products and services you offer on your website. That’s why today we’re launching website call conversions, a powerful way for you to identify and measure calls from your website that occur after an ad click.Clicks that lead to callsLet’s say your…
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    RKGBlog

  • 6 Ways to be Pin-Tastic on Pinterest, and Why You Should Want to Be

    Dalton Dorné
    2 Sep 2014 | 7:30 am
    The following article originally appeared in RKG Dossier 5.2, which is now available as a digital download. If social media were a high-school, Facebook would be the popular cheerleader that gets all the attention, but I’d vote Pinterest most likely to succeed. It’s no secret that Facebook is boss when it comes to social media referral traffic. Just look at our Q2 data. Facebook accounts for a whopping 51% of all social media referrals, significantly more than any other platform. But let’s dig a little deeper. Facebook’s share of social referrals has been steadily sliding over the…
  • The Profit Playbook: Avoiding a Marketing Death Spiral

    George Michie
    27 Aug 2014 | 5:51 am
    As we head into the holiday season, it’s important for retailers to set the proper goals for their paid search programs. Oftentimes we find that companies have adopted a narrow mindset focused on short-term ROI. Although such an approach is profitable in the immediate term, these advertisers risk setting themselves on a course to a death spiral with an ever-shrinking customer base. So how aggressive should you be with your ROI goals? Ultimately advertisers should be looking to marry the costs they’re willing to pay to the value they will receive in return, keeping in mind that not all…
  • RKG Releases Paid Search Retail Case For Universities

    Kearby Chen
    21 Aug 2014 | 6:29 am
    Many of our employees began their careers at RKG right out of college, so fostering a strong connection to universities and college students has always been important to us. As part of our ongoing outreach efforts, we’ve recently developed a paid search retail business case to provide materials for business programs that use the “case method” and/or professors seeking content to drive a quantitatively-based classroom discussion (or team competition!). The 20-page case, put together by industry experts and leaders based on real-world data, centers around the fictional advertiser…
  • Video: Google Shopping Campaigns – What’s New

    Sarah Carpenter
    19 Aug 2014 | 6:32 am
    The transition to Google Shopping Campaigns is right around the corner! Join us for a three-part video series where we’ll discuss the main differences between Shopping Campaigns and the old PLA structure, recommend how best to structure your campaigns, and then we’ll wrap up the series by reporting back on results after the full transition is completed. In part one, Senior Paid Search Analyst Sarah Carpenter takes us through four major enhancements that Google Shopping Campaigns provide. Make sure to take advantage of these features to better optimize your PLA programs!  …
  • Google AdWords to Ditch Traditional Exact and Phrase Match

    Mark Ballard
    15 Aug 2014 | 6:43 am
    Google announced last night that, starting in September, they will no longer respect the intentions of advertisers to have AdWords exact and phrase match function as they have historically. Instead, both match types will now bring in traffic on close variants by mandate. Google originally gave advertisers the option to allow their exact and phrase match keywords to trigger for plurals, misspellings and close variants a couple of years ago. At the time, RKG pulled together some data that showed that performance for even close variants of one another can perform very differently and, as a…
 
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    The Clix Marketing Blog

  • How To Be The Perfect PPC Client

    Robert Brady
    27 Aug 2014 | 6:04 am
    Conversations amongst PPC professionals often gravitate toward nightmare clients. The ones who called at all hours of the day, dictated what should be done in the account & when, or were never satisfied, even by exemplary results. As I think about these situations, I have considered that nobody is happy. The manager feels belittled or berated. The client wants better results and is frustrated. A no-win situation. So I’m going to paint a picture of the perfect PPC client. Know Your Goals This is going to be one of the first questions I ask you during a sales call. What is your CPA?
  • The Clix Marketing Blog’s Weekly #PPC News & Views: Aug 22, 2014

    Michelle Morehouse
    22 Aug 2014 | 6:29 am
    Welcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views! From the Experts KISSmetrics 4 Simple eCommerce Product Page Tests That Take Less Than an Hour: Been looking for quick hit tests to improve your eCommerce performance? Check out these four tips. All easily attainable and have the potential for big increases. SEER Interactive AdWords’ new Website Call Conversions – SEER’s Beta Experience: Google’s new website call tracking functionality has been all the rage this week. See what SEER had to think about it after using it in beta. TheSEMPost Bulk Tools…
  • How to Apply the 4 P’s of Marketing to PPC

    Michelle Morehouse
    18 Aug 2014 | 6:32 am
    Marketing principles permeate into every aspect of online marketing, but they’re less pronounced and little discussed. Especially in PPC. Having a basic understanding of these principles and knowing how they correspond to your campaigns can give you a leg up over competitors. Last time we discussed How to Apply the AIDA Marketing Principles in PPC. AIDA is a customer centric theory that talks about how customers go through the buying process, from start to finish. The 4 P’s are marketer centric and discuss how marketers make decisions about their marketing strategy. Let’s jump in and…
  • The Clix Marketing Blog’s Weekly #PPC News & Views: Aug 15, 2014

    Michelle Morehouse
    15 Aug 2014 | 7:35 am
    Welcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views! From the Experts Beyond the Paid Tablets = Desktops, and Other Google Fibs: Melissa Mackey gives another great rant about how Google’s ideas don’t quite seem to match up with those of some of it’s most knowledgable advertisers. Check out what she has to say. Search Engine Land These 10 Analytics Reports Will Improve Your AdWords Results: Google Analytics is a powerful supplement to AdWords data. Check out Frederick Vallaeys’ ideas about maximizing it’s potential and improving your account. PPC Hero…
  • Healthy Client Relationships: When $#!% Happens

    Robert Brady
    13 Aug 2014 | 6:00 am
    As I was following the #ppcchat Twitter chat recently, the following question was posed: Q5: When having the “fire” calls with clients, how do you frame the conversation? #ppcchat — Matthew Umbro (@Matt_Umbro) August 12, 2014 This started an interesting discussion around how a PPC manager handles his/her mistakes when reporting to a boss or client. From the answers I gleaned 4 main principles to use when a mistake is made in your PPC accounts: 1. Get The Whole Picture Often a mistake feels like an attack. The natural response to an attack is to defend ones self. However, to…
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    John Battelle's Search Blog

  • Else 9.2.14: Don’t Worry, The Robots Are Our Friends. But the People?

    jbat
    1 Sep 2014 | 11:42 am
    The post Else 9.2.14: Don’t Worry, The Robots Are Our Friends. But the People? appeared first on John Battelle's Search Blog. “All these moments…will be lost in time…” Else is back after an extended summer hiatus – thanks for taking the time off with me. I wasn’t sure if I was going to return to this newsletter, but its a good ritual for me to condense and annotate my daily and weekly reading habits, and enough of you have subscribed that I figured you might be missing the updates. I kind of was.  Like this newsletter? Sign up!  The pieces I…
  • “Facebook Is a Weatherless World”

    jbat
    30 Aug 2014 | 11:48 am
    The post “Facebook Is a Weatherless World” appeared first on John Battelle's Search Blog. (image) This quote, from a piece in Motherboard,  hit me straight between the eyeballs: Facebook…will not let you unFacebook Facebook. It is impossible to discover something in its feeds that isn’t algorithmically tailored to your eyeball. “The laws of Facebook have one intent, which is to compel us to use Facebook…It believes the best way to do this is to assume it can tell what we want to see based on what we have seen. This is the worst way to predict the weather.
  • Writing Is Code, Reading Is Visualization

    jbat
    29 Aug 2014 | 3:29 pm
    The post Writing Is Code, Reading Is Visualization appeared first on John Battelle's Search Blog. Yesterday I stumbled onto a fascinating PBS Newshour interview with book designer Peter Mendelsund, well-regarded for his cover treatments of titles ranging from George Dyson’s Turing’s Cathedral to The Girl With The Dragon Tattoo. Mendelsen argued that when we read, we visualize the text, each of us creating a different reality in our minds. Those co-created images – created by both the author and the reader – are unique and vital to the process of reading –…
  • NewCo New York 2014: My Chairman’s Picks To Visit

    jbat
    25 Aug 2014 | 3:06 pm
    The post NewCo New York 2014: My Chairman’s Picks To Visit appeared first on John Battelle's Search Blog. Last week I created my schedule for NewCo San Francisco, and wrote about them here. What many folks don’t know is that there are now nine confirmed NewCo festivals around the world. Three weeks after San Francisco, nearly 100 New York companies will be opening their doors and welcoming festival goers in our second annual NewCo New York, Sept. 30th-Oct. 2nd. If you live in NY, or are going there for Advertising Week this Sept.29-October 3rd, please register and visit some…
  • AdTech Is Alive and Well: I’ll Have the Full Stack, Please

    jbat
    25 Aug 2014 | 10:28 am
    The post AdTech Is Alive and Well: I’ll Have the Full Stack, Please appeared first on John Battelle's Search Blog. Reading The Information’s piece on Facebook’s reported re-introduction of the Atlas ad-serving technology, I wondered – Does the market really need six or more full stack adtech solutions? Google is the undisputed leader in the field – it’s spent nearly ten years stitching its own technology into acquisitions like DoubleClick (the original ad server), AdMeld (supply side platform), AdWords (search), AdMobs (mobile), Teracent (targeting),…
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    Bing Ads & Microsoft Advertising Community

  • Bing Ads Team auf der OMCap 2014 in Berlin- Keynote von Cedric Chambaz

    Denise Scheel - MSFT
    2 Sep 2014 | 2:40 am
    Am 9. Oktober 2014 findet in Berlin wieder die Online Marketing Konferenz OMCap 2014 in den ehemaligen Kinosälen des KOSMOS Berlin statt. Die Konferenz bietet zahlreiche interessante Fachvorträge und Podiumsdiskussionen. Hochkarätige Speaker aus dem In- und Ausland informieren über aktuelle Trends und Neuigkeiten beim Online Marketing. Eine der Keynotes hält Bing Ads Manager Cedric Chambaz, das Bing Ads Team steht für Gespräche zur Verfügung. Der Titel der Keynote von Cedric Chambaz “Search - Thinking beyond the traditional blue links” macht…
  • Get Started Australia (Part 9/9): Conversion tracking with Campaign Analytics

    Monika Pietrowski - MSFT
    1 Sep 2014 | 9:14 pm
    In our previous post we looked at the importance of ad copy best practices and landing page relevancy . In our final post for this series, we will discuss the benefits of conversion tracking with campaign analytics. Now, what exactly is a conversion I hear you ask? It is simply something which has led a visitor to interact with your site. This can include making a purchase, signing up to a newsletter, sending an online inquiry, requesting a brochure or even viewing a particular page you have created...(read more)
  • Microsoft Advertising UK busts industry jargon with #EatAdWaffle

    Leena Shah - MSFT
    1 Sep 2014 | 5:36 am
    The marketing and creative industries have long had a reputation for weird and wonderful abbreviations and acronyms describing what they do and the tools they use. But in their haste to define the fast-changing world of digital media they have created a bucket load of waffle that is increasingly hard to understand. In a bid to help everyone – including ourselves - make more sense of industry terminology, we created a campaign that explores the words we love, the jargon we loathe, the terms that make us smile and those that drive us to distraction! #EatAdWaffle aims to highlight and…
  • Vereinheitlichtes Geräte-Targeting bei Bing Ads: Antworten auf häufig gestellte Fragen zu den ab dem nächsten Monat geltenden Änderungen

    Dare Obasanjo - MSFT
    1 Sep 2014 | 12:00 am
    Im Juni haben wir eine Reihe von Änderungen zur Funktionsweise des Geräte-Targeting (in Englisch) bei Bing Ads angekündigt. Die erste der fraglichen Änderungen wird im September vorgenommen, wenn Desktops, Laptops und Tablets zu einem einzigen Geräte-Target zusammengefasst werden. Eine direkte Folge dieser Umstellung besteht darin, dass alle Kampagnen, die ausschließlich auf Desktops und Laptops abgestimmt sind, dann auch auf Tablets abzielen. Umgekehrt zielen alle Kampagnen, die nur auf Tablets abgestimmt sind, auch auf Desktops und Laptops ab. Um…
  • Segmentación por dispositivo unificada en Bing Ads: respuestas a las preguntas más frecuentes sobre los cambios del próximo mes

    Dare Obasanjo - MSFT
    1 Sep 2014 | 12:00 am
    En junio, anunciamos una serie de cambios sobre el funcionamiento de la segmentación por dispositivo en Bing Ads. El primero de estos cambios tendrá lugar en septiembre, fecha en la que se combinarán los equipos de escritorio, portátiles y tabletas en una sola segmentación por dispositivo. Como consecuencia directa de este cambio, aquellas campañas que solo segmenten actualmente por equipos de escritorio y portátiles empezarán a segmentar también por tabletas e, igualmente, las campañas que solo segmenten por tabletas…
 
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    Compete Blog

  • The Weekly Compete Pulse

    Laura Cantwell
    30 Aug 2014 | 7:00 am
    Happy Labor Day Weekend! Here in Boston, we’re soaking in the warm weather while we still can. If you find yourself with some free time when not winterizing splashing around in your pool, check out a few of our favorite digital marketing articles from our feeds this week. Millward Brown Acquires InsightExpress To Bolster Digital Measurement It’s been an exciting week in our office with announcement that we will be growing the Millward Brown Digital family! Our acquisition of InsightExpress takes our capabilities to the next level, allowing us to provide the ultimate behavioral and…
  • Conversion Optimization: Which Metrics Matter?

    Jared DeLuca
    29 Aug 2014 | 6:53 am
    Image from: Measure Success / Shutterstock I’ve written a lot about conversion optimization before because I firmly believe it’s one of the most important things any business can do to increase success, but conversion rate doesn’t have to mean online purchases. Even if you don’t have an ecommerce offering for your business, you can still focus on optimizing your conversion rates. Yes, I said plural “rates.” What do I mean? Obviously at the end of the day you care about your business making more money while providing value to your customers. How you define…
  • Are You Getting Mobile Right? (Part II)

    Katie Hrdy
    27 Aug 2014 | 9:22 am
    As announced in our post last week, we recently launched our newest study, Getting Mobile Right, to help marketers put mobile to its best use within their overall marketing strategies. In the study we identified three major questions that marketers are asking to better understand how mobile can propel their brands: Where and how can we reach consumers on mobile? How can we engage consumers with mobile advertising? How can we increase our share of mobile consumer activity? We explored the first question in last week’s post, so this week we’ll review the second: How can marketers engage…
  • Recipe for Success

    Mark Rogol
    25 Aug 2014 | 12:16 pm
    Image from: Recipe / Shutterstock Since first launching in 2010, JustAPinch.com, “an old-fashioned-looking recipe swap website,” but truly a vertical social network around recipes has grown to stand among the largest recipe websites on the internet. At its core, Just a Pinch strives to bring together hometown cooks and family recipes. What may seem like an old-fashioned idea has successfully transcended into the digital age in recent years. With traffic up 66% this year alone, Just a Pinch can attribute its noteworthy success to its engaged users and effective social media marketing…
  • The Compete Weekly Pulse

    Laura Cantwell
    23 Aug 2014 | 7:22 am
    It’s Saturday. Congratulations, you survived the work week! This edition of the Compete Weekly Pulse has a strong focus on one of our favorite topics—blogging! Take a look at some of our favorite articles from the past week to learn all about how your can optimize the results of your blogging endeavors. How To Create A First-Rate Content Marketing Strategy If you want your brand to be successful, utilizing content marketing is no longer optional. The reality of today’s digital marketing is that your potential customers are likely forming their opinion of your brand long before actually…
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    Search Engine Journal

  • 5 Inherent Qualities of Great PPC Specialists by @Matt_Umbro

    Matt Umbro
    2 Sep 2014 | 5:32 am
    There are people in every industry who we look up to, who set the bar for excellence and are pioneers in the field. They are remarkable at their craft, but they also inspire others. Brad Geddes, Melissa Mackey, and David Szetela are just a few of the PPC specialists who have always inspired me to be better. Great PPC specialists have certain qualities that set them apart. These qualities help with day-to-day management, client relations, and knowledge sharing. Most importantly, these characteristics foster the ability to think big and answer questions people aren’t even asking. Below are…
  • Buffer’s Complete Guide to Mobile Social Media: Strategies for Twitter, Facebook, LinkedIn, Google+ by @kevanlee

    Kevan Lee
    2 Sep 2014 | 3:46 am
    I spend my days writing content from my desktop computer for people who will read the content on their smartphones and tablets. Go figure. Mobile devices are fast becoming the preferred method of reading, sharing, and engaging with online content. It’s strange to think that the content we create on desktops and laptops will end up on dozens of different screen sizes before all is said and done. It’s a good lesson to keep in mind. When I share to social media, what will my sharing look like to the people who see it? Increasingly, they’ll be seeing my tweets and updates on a…
  • 7 Content Marketing Lessons Learned from Losing 225,418 Visitors a Month by @neilpatel

    Neil Patel
    1 Sep 2014 | 7:30 am
    During its peak, the KISSmetrics blog received 768,766 visitors a month and was growing at a rapid pace. Can you guess what our monthly traffic is now? We get 543,348 visitors, which means our traffic is down by a whopping 225,418 visitors. Some of the traffic drop is intentional, but some of it isn’t. Here is what I learned from a 29% traffic drop: Lesson #1: Don’t Let People Re-post Your Content When you get hit up by big blogs like Business Insider to republish your content, it’s tempting to say yes. Why? Because you can get a lot of brand exposure. For that reason, […]The…
  • How to Combat & Recover from Negative SEO Attack: The Survival Guide by @navneetkaushal

    Navneet Kaushal
    1 Sep 2014 | 4:03 am
    The email starts off with “This is an extortion email” and goes on to say if you do not pay a certain amount of money, the sender will hit your website with tactics they call negative SEO. Now what?  Yes, negative SEO exists and can impact your site’s performance on Google. Scraped content from your website, spammy links, and unnatural anchor text are all evidence that your site might have been a victim of negative SEO. While it is difficult to avoid an attack, especially for larger sites, it is not impossible to stay protected. What Exactly is Negative SEO? Negative SEO […]The…
  • 7 Tips for Pricing Your SaaS Product by @YEC

    Young Entrepreneur Council
    31 Aug 2014 | 7:22 am
    Not too high but not too low -- make sure your SaaS product is priced just right.The post 7 Tips for Pricing Your SaaS Product by @YEC appeared first on Search Engine Journal.
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    AdWords Agency Blog

  • Advertisers see Shopping campaign success with new optimization, reporting tools from the DoubleClick Search Commerce Suite

    Nicole Burgan
    28 Aug 2014 | 7:42 am
    Cross-posted from the DoubleClick Search blogIn March, we introduced Shopping campaigns support in DoubleClick Search, offering a simpler, more flexible way for retailers to manage their Product Listing Ads (PLAs). Thanks to these tools, advertisers have already seen success with Shopping campaigns. As Casandra Jones, Associate Director at iProspect, says: “It’s been incredibly helpful having DoubleClick Search be first to market with a solution for Shopping campaigns. We were able to transition to Shopping campaigns more quickly and determine best practices that work for our brands --…
  • Introducing DoubleClick Planning: unifying cross-channel planning and buying

    Nicole Burgan
    27 Aug 2014 | 1:51 pm
    Cross-posted from the DoubleClick Advertisers blogStarting today, DoubleClick clients will have a brand new way to manage their planning and buying: DoubleClick Planning. In today’s fragmented media landscape, marketers need a simple way to put their marketing dollars to work across channels and screens, whether the media is bought programmatically or traditionally. DoubleClick Planning begins to unify programmatic and traditional reservation inventory management, enabling you to carry out all of your buys in one place. We will host a live webinar (register here) and discuss the…
  • Are your Product Listing Ads ready for August 31st?

    Nicole Burgan
    21 Aug 2014 | 8:20 am
    Cross-posted from the Inside Adwords blogEarlier this month, we introduced an upgrade tool for advertisers to upgrade to Shopping campaigns quickly and easily. If you’ve already upgraded, then you’re all set. If you haven’t upgraded yet and don’t do it by the end of this month, the following is what will happen to your regular Product Listing Ads (PLA) campaigns come September.Phase 1: Limited functionality of all regular PLA campaigns - Starting September 2nd, you will not be able to edit your product targeting, max. CPC bids, promotional text and destination URLs anymore.
  • When the Path to Purchase Becomes the Path to Purpose

    Nicole Burgan
    19 Aug 2014 | 12:35 pm
    Today’s consumers are spoiled for choice. With new technologies delivering more media on more devices than ever before, their options for content are limitless. Faced with this surplus, consumers are choosing to engage only with content that is personally relevant to them, their purpose and their passions. This new consumer mind-set has implications for their purchasing behavior—consumers shop with the same purpose that they consume content. To understand how to engage them on their "path to purpose," Ogilvy, TNS and Google surveyed recent purchasers of auto vehicles, beauty products and…
  • New Shopping Campaigns Upgrade Tool

    Nicole Burgan
    12 Aug 2014 | 6:00 am
    Cross-posted from the Inside Adwords blogThis is the final stretch. At the end of August, regular Product Listing Ad (PLA) campaigns will retire and be replaced by Shopping campaigns. A majority of you have started upgrading to Shopping campaigns, but if you’re one of the few who haven’t yet, we’re introducing a new upgrade tool that’ll help you upgrade in a matter of clicks.This tool creates a Shopping campaign from your regular PLA campaign, with a campaign structure and bids based on your regular PLA campaign and historical performance data.If you haven’t started your…
 
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    aimClear® Blog

  • Merry Morud Speaks At #MNSearch! Home Sweet (Minnesota!) Home

    Amber Krohn
    27 Aug 2014 | 7:09 am
    With the long Labor Day weekend on the horizon, aimClear is excited to amp up this week by speaking at the latest MnSearch Marquee event TODAY, August 27th. Merry Morud, aimClear’s Social Advertising Director, has made the trek from Duluth to Minneapolis to share her expertise on social PPC and content distribution. The Minnesota Search Engine Marketing Association holds quarterly search workshops, panels and other events for search marketers throughout the state, and today’s event, MnSearch Marquee: Social Media Sales Bootstrap Clinic, is shaping up to be another inspired event. This…
  • aimClear Plays “The Great Game of Business!” CEO Laura Weintraub Interviewed

    Kevin Watterson
    26 Aug 2014 | 6:51 am
    aimClear’s Chief Executive Officer Laura Weintraub made partner at one of Northern Minnesota’s leading law firms, twice along the way being named to the prestigious Rising Star list by Minnesota Law & Politics. She taught masters-level business law at the University of St. Francis and spent nearly a decade as a featured lecturer on employment law for human resource personnel and business owners.  Now, she quietly leads one of the fastest growing privately held companies in America. Laura was integrally involved as an attorney during aimClear’s early years and joined the company…
  • Make Your Ads SING like Sondheim: Creative Lessons from a Lyrical Genius

    Merry Morud
    25 Aug 2014 | 1:37 pm
    Bleeding-edge creative is a cornerstone of every marketer’s work. We strive to make each ad placement a mini work of art specially constructed and optimized creatively per channel. In the following months, we plan to write extensively about our creative process and what it takes to develop stunning creative. But first, I recently stumbled upon Six by Sondheim, an HBO documentary that delved into the genius that is Stephen Sondheim as a lyricist and composer of (probably at least one of your favorite) Broadway musicals. Immediately, I was struck by how similar Sondheim was to aimClear’s…
  • The Complete Content Marketer’s #MozCon Manifesto, Part 2: Promote & Measure

    Lindsay Schleisman
    18 Aug 2014 | 11:03 am
    Welcome back to our MozCon manifesto. This post continues our two-part series on content marketing takeaways from MozCon 2014, organized into a four-step process. Part 1 covered the conception and creation stages of content marketing, as well as the reasons to do it in the first place. In part 2, we’re covering promotion and measurement—two steps that many marketers neglect. Read on for tips on how to get your content in front of the right audiences as well as how to measure and report on your efforts. Step 3: Promote At the end of step 2, having completed the conception and creation…
  • The Complete Content Marketer’s #MozCon Manifesto, Part 1: Conceive & Create

    Lindsay Schleisman
    14 Aug 2014 | 11:52 am
    Last month, aimClear had the pleasure of attending MozCon, a search, social and content marketing conference hosted by the fine folks at Moz. MozCon is a conference unlike most. There’s one track, so no shifting between session rooms. Yes, that means the creatives had to bear with the who-the-hell-is-JSON-and-his-friend-MQL geekouts, while the techies had to sit through the kumbaya-content-fluffy-hugs sessions. But it was worth it because these were some of the most dynamic, inspiring presenters out there. Only the best of the best are invited to speak, and it showed. Content marketing was…
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    www.PerryMarshall.com

  • “Just Tell Me What to Do!” Haircuts and the Tyranny of the Left Brain

    Perry S. Marshall & Associates (Perry S. Marshall)
    2 Sep 2014 | 5:25 am
    I was consulting with a client, Michael, recently and he made this comment… “Perry, I’ve been applying 80/20 to my life and business for the last year or so, and now I have a very odd problem. I don’t know what to do in my free time. Tell me what I should be doing because I feel like I’m just wasting time.” If you’re a go-to guy or gal, you’re probably unaccustomed to enjoying downtime. When you’re truly free, do you feel itchy, agitated, anxious? Do you feel like you’re procrastinating? Do you feel like you’re shirking your…
  • Who Should NOT Come to the Star Principle Seminar

    Perry S. Marshall & Associates (Perry S. Marshall)
    31 Aug 2014 | 6:13 am
    I believe that many people say they want to work 10-20 hours a week but really, subconsciously, they want to keep working 60-80 hours per week. They want to stay on the hamster wheel because they’ve never experienced the growth, creativity, and insight that comes from hopping off the wheel. They can’t imagine that working less leads to more success. Richard explains why this will NOT be for everyone. Listen here. To view the full interview and find out more about the Star Principle Seminar, click here.
  • A Day in the Life of Richard Koch

    Perry S. Marshall & Associates (Perry S. Marshall)
    29 Aug 2014 | 6:30 am
    You learn more by watching what someone does than by listening to what they say. I’ve watched Richard go through his daily routine a few times now and I’m amazed at his discipline…his discipline to NOT work. He’s got loads of rules that he follows to maintain this discipline. But they are “simple and quick” rules. Rules that free him to work only one hour per day. Get a glimpse into Richard’s day here. To view the full interview and find out more about the Star Principle Seminar, click here.
  • What do people really need?

    Perry S. Marshall & Associates (Perry S. Marshall)
    28 Aug 2014 | 9:07 pm
    “People don’t really need art, music, literature, newspapers, historians, wheels, calendars, philosophy…all people need is a cave, a piece of meat, and possibly, a fire.” -Pat Steel, Young & Rubicam, from Rosser Reeves’ Reality in Advertising
  • “Now that You Put it that Way, It’s Obvious”

    Perry S. Marshall & Associates (Perry S. Marshall)
    27 Aug 2014 | 6:54 am
    Richard believes many businesses owners have huge potential, tremendous opportunities, that are not obvious to them. Many business are Stars waiting to happen. But often it takes a new way of seeing, a new way of evaluating, to open their eyes to the possibilities. Richard hopes most participants in the Star Principle Seminar will leave saying, “I have all the raw material I need to turn my business into a Star, and now I know exactly what steps to take to make it happen.” Join Richard & Perry now. To view the full interview and find out more about the Star Principle Seminar,…
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    PPC Consulting Firm »

  • Hey Nonprofits! Meet Salesforce’s Power of Us Program

    Greg Meyers
    5 Aug 2014 | 12:55 pm
    The Salesforce.com Foundation, (also known as Power of Us Program) help nonprofit organizations and higher education institutions can get access to salesforce.com products and resources to help expand our collective impact. These resources, combined with the programs and expertise of thousands of nonprofit organizations, allows us to create positive change in the world. The Power of Us Program includes: 10 donated Enterprise Edition licenses Deep discounts on additional licenses, products and/or services from Salesforce.com Discounts on Salesforce.com training Discounts on Salesforce.com…
  • Hey 501(c)(3) Nonprofits! Want $10k in FREE Adwords Advertising?

    Greg Meyers
    24 Jul 2014 | 12:52 pm
    Google Grants Overview: Google Grants is a unique one-of-a-kind advertising program which is designed specifically for 501(c)(3) Nonprofit organizations. The goal of this program is to utilize and transform the Google Adwords system into a powerful tool to spread advocacy, awareness, volunteer-ism and provide the ability to increase donations. Google provides approved 501(c)(3) Nonprofits with $10,000 per month in in-kind AdWords™ advertising. However, if the Nonprofit consistently spenda the $10k per month for at least three months, Google will increase your monthly allowance beyond the…
  • Why Startups Need To Think Search Marketing First

    Greg Meyers
    3 Jul 2014 | 9:44 am
    Many Startups during their infancy stage have very limited resources as well as advertising budgets to help them get off the ground running. So, there is this delicate dilemma that Startups face where they need “Big Agency” services but can only afford small “Boutique” prices. In this post, I will discuss experiences as a Startup Agency myself and how I helped various Startup clients get off the ground and succeed even further once they reached that next level of success. Understanding Startup Mentality: I was fortunate enough to be a part of two Tech Startups before…
  • Inside Adwords Blog Makes Obvious Claim About Branding in PPC

    Greg Meyers
    19 Jun 2014 | 8:38 am
    Frankly speaking, I am rather shocked that the June 16th 2014 post in the Inside Adwords Blog entitled: New Study: Search Ads Lift Brand Awareness, concluded something that many PPC Marketers have already known to be true based on their own experiences of the “Non-Brand vs. Brand” typical life cycle. Personally, I have been involved in many debates with clients who did not want to bid on their brand terms because they felt that since they were already ranked #1 organically, what’s the use of spending more money. Moreover, what the client did not understand about bidding on…
  • Bing Ads Editor 10.4 Will Make Advertisers Very Happy!

    Greg Meyers
    9 Jun 2014 | 8:09 am
    In the past and recent future, the Bing Ads Editor has not been the most user-friendly tool for advertisers. It has always lagged behind the Adwords Editor for many reasons. However I must say I was pretty impressed with their blog post about the release of the new 10.4 version. In the post entitled “Coming Soon: Bing Ads Editor 10.4 with Extended Targeting Enhancements” author Ping Jen provides some really good “in-depth” screenshots and information that speaks directly to their users. Another interesting thing to note from this post is that the language used…
 
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    Certified Knowledge

  • Learn How to Build and Manage a Community With Matt Umbro Part 2

    brad
    21 Aug 2014 | 7:00 am
    Matt Umbro (the founder of PPCChat) and I did two Marketing Nirvana shows on building communities in your spare time. The first show aired on August 4, 2014, and the second show just aired and is now available for download. You can read more about the two shows here. The first show goes into starting a community, and the second show goes into growing, engaging, and scaling your community (in your ‘extra’ time). You can learn more about Matt & PPCChat here: Matt on twitter PPCChat  website PPCChat LinkedIN group You can listen to the show on Webmaster Radio, download the shows…
  • Early Bird Pricing for the Advanced AdWords Workshop in NYC Ends Next Week

    brad
    19 Aug 2014 | 7:00 am
    SMX East is quickly approaching, so if you’d like to attend the Advanced AdWords Workshop, it’s best to register now while the Early Bird Pricing is in effect. This low price will end on August 29th. The event will be held at SMX East in New York on September 29, 2014. You can use discount code: WS-AW10 to save 10% off on the early bird pricing. We sold out the last few workshops, so it is best to register early.   The Workshop Agenda The basics of the agenda can be seen below; however, I try to leave a bit of ‘wiggle room’ for in-depth Q&A and/or to add a topic at the end of…
  • AdWords is Forcing Variation Match Upon You–This is Why it’s a Terrible Idea

    brad
    15 Aug 2014 | 5:40 am
    Google just announced that all exact match and phrase matched words will be treated as ‘variation’ or ‘near’ match starting in September. I want to show you why this is an absolutely terrible idea if Google does not let you opt out of this (which it does today). What is Variation Match? If you are unfamiliar with this setting, it’s neither good nor bad – it is account and maybe even keyword specific whether it is good or bad for you. If this setting is turned on, then your exact match and phrase match keywords can show for ‘variations’ of those words. These are commonly…
  • Using PPC for SEO

    nathan
    14 Aug 2014 | 7:00 am
    When putting pay per click (PPC) against search engine optimization (SEO) in a head-to-head comparison, there’s no clear winner. PPC’s speed-to-market and relative predictability are longtime advantages over SEO, while SEO has long enjoyed the advantage of being “free.” Perhaps because of SEO’s bargain price, Google has taken increasing actions to make SEO more honest and thus, more difficult. Since SEO isn’t getting any easier, it’s becoming more important than ever to leverage your PPC data to bolster your SEO efforts. In this post I’m going to walk through some of the best…
  • The AdAlysis Early Adopter Discount Ends This Week

    brad
    12 Aug 2014 | 7:00 am
    AdAlysis is a new ad management platform created by Emmanuel Gad and Brad Geddes that makes complex ad testing very simple. AdAlysis has a lot of ad features such as: Test ads by six different metrics Set you own minimum viable data by account or campaign (or leave the defaults) Automatically calculates the ‘effective device’ of your ads based upon ad preferences and your bid modifiers Presents to you only winning ads. No more Excel work or guessing Has a nice workflow to pause losers and create new ads Supports pattern or multi-ad group testing And many more features such as…
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    WordStream

  • 13 Ways to Beat the Facebook Algorithm

    Larry Kim
    2 Sep 2014 | 5:56 am
    Over the past year, Facebook has been rolling out algorithm updates that have resulted in decreased visibility for business’s organic page posts – in March, it looked like organic reach on Facebook was rapidly approaching zero.So how do you beat the odds? In my article today, I'll cover 12 tactics to beat the Facebook algorithm and help you get your fan engagement back!1. Share Great ContentThe old adage remains true - (quality) content is king. (Sorry about the cliché, Elisa.) If you post awesome content, your chances of being liked and shared increases, boosting your presence in…
  • WordStream’s Best of the Month: August

    Dan Shewan
    29 Aug 2014 | 6:12 am
    Summer is fast approaching its end. Pumpkin-flavored drinks and snacks have already begun to appear in coffee shops and liquor stores across the country, and before long, everyone will be sporting tasteful sweater/scarf combos and taking leisurely walks through the beautiful autumnal foliage of local parks.Pretty soon, there will be nobody on the road, nobody on the beach. Just as Don Henley promised in his 1984 hit single “Boys of Summer,” our love for you will still be strong after the posts of summer have gone. However, contrary to Mr. Henley’s assertions, we can indeed look back.
  • WordStream Call Tracking vs. AdWords Call Extensions & Call Forwarding

    Francine Rodriguez
    29 Aug 2014 | 6:11 am
    WordStream recently launched a call tracking initiative and naturally we have been asked tons of questions about how our new service offering compares to Google AdWords’ existing Call Extensions and Call Forwarding features. (These services are different from Google’s new Website Call Conversions feature; learn more about that here.) It is easy to be confused since all these offerings focus on tracking potential leads, so it is important to understand the differences and benefits of each service.First, let’s break down what each of these service offerings do and how they work.WordStream…
  • Review: New Twitter Analytics Serves Up Sweet Tweet Data

    Megan Marrs
    28 Aug 2014 | 6:38 am
    Calling all tweeters – Twitter’s new and improved analytics is a major upgrade that provides rich Twitter data you could only dream about before. And as of yesterday, it's available to everyone, not just advertisers!Absolutely thrilled to open up access to http://t.co/wcU6oj9hFM to EVERYONE. Check it out, and let us know what you think!— Ian Chan (@chanian) August 27, 2014Twitter analytics hasn't been getting a ton of attention, likely due to the fact that the analytics were hidden away within the ad platform. Now you can find this new analytics data by visiting…
  • The State of Mobile PPC: Past, Present, and Future [Data]

    Mark Irvine
    27 Aug 2014 | 6:09 am
    My fellow paid search advertisers, our world is always changing. It seems like we can’t go a month without a new ground-shaking announcement in this industry. Whether it’s policy changes, sitelink changes, changes to what impacts your Quality Score, new demographic targeting options – the paid search environment never sits still.This is particularly true for advertisers who value the mobile market. The mobile landscape is growing and changing rapidly and it has real consequences for advertisers.Mobile ReachIt’s not news that it seems like everyone has a smartphone these days. In 2013,…
 
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    Portent » PPC

  • Unexpected Loss of Control: Google AdWords Exact Match Controversy

    Elizabeth Marsten
    17 Aug 2014 | 5:46 pm
    Google AdWords’ recent announcement on the retirement of exact match in favor of the “close variant” default setting not only came as a bit of surprise to me, but definitely garnered the expected outrage from the PPC community, including petitions, Tweets and blog posts like this one. (Strangely enough, we seem to have avoided the obligatory Robin Williams anecdote in all of them.) I agree with my fellow search colleagues in the area of outrage, it’s just not acceptable what is being taken away in favor of a murkier, harder to control setting in terms of managing your keyword…
  • Top Seven Targeting Tactics for the Google Display Network 

    Laura Oden
    7 Aug 2014 | 7:00 am
    What is the Google Display Network you might ask? The Google Display Network (GDN) is a collection of websites that partner with Google to display ads on their web pages.  Advertisers can use this channel to find relevant webpages for their message to appear on and increase their marketing reach. Building campaigns on the GDN can come with a steep learning curve because strategies and tactics differ from a search campaign and a lot can go wrong in a hurry. But with the right targeting in place, it can be a powerful tool to find a broad, yet targeted, audience. The GDN uses the same AdWords…
  • Creating Personas for PPC

    Elizabeth Marsten
    31 Jul 2014 | 11:03 am
    “Persona” is not a PPC word, but it’s certainly been seeing a lot more attention as we shift more and more away from keywords to audiences, intent, behaviors and (not provided). Some marketers keep their personas in their heads, some write them on Post-Its and some have fully written profiles with pictures and graphs. I did a Live Ad Copy Workshop at PPC HeroCon where I gave out Post-Its in the furtive hope that attendees would take them home and write personas and stick them on their monitors. My favorite was for a site that sold compression stockings. We ended up coming up ads for…
  • Leverage Attribution Modeling for PPC

    Ryan Moothart
    28 May 2014 | 7:00 am
    Are you using attribution modeling or assisted conversion data in your PPC reports? If you’re not, you’re missing out on some golden opportunities to leverage data to your advantage. We all know the LNDC model (last non-direct click model—the default used by Google Analytics) is not comprehensive enough for us to see the big picture. Continuing to rely on this model for year-over-year analysis may be necessary for the sake of consistent reporting; for a long time, that was the only model Google Analytics offered. But by also highlighting the important trends witnessed by comparing…
  • Harvesting Bulk Negative Keywords with Excel

    Admin
    1 May 2014 | 7:00 am
    When I was just a boy, my mother caught me out behind the garage using broad match. I couldn’t sit for a week. Later, I graduated to the hard stuff: media buys, QR codes, direct mail… bad scene, man. Still, despite her best attempts at teaching me the value of plus signs, quotes and brackets, some habits die hard. The wide net of broad match, though often shunned in favor of more stringent match types, still has its place in the world of paid search. However, as Google and Bing-Hoo race to loosen the elasticity of these matches, wrestling your matched queries into submission…
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    CleverClicks PPC

  • How Adwords Editor Can Streamline Your Campaigns

    Anthony Coe
    17 Aug 2014 | 10:20 pm
    AdWords Editor offers advertisers a free and fast way to make streamlined changes to their AdWords accounts, overcoming the complexities of manual duplication and replication of keywords, ads and ad groups. One of the main benefits is the power to replicate a campaign in seconds and then perform extremely fast edits. For example, if you are targeting a campaign to a Sydney audience and you want to start a Melbourne focused campaign, using the search & replace feature, you can replace all mentions of Sydney in keywords, ads and ad groups in one go. In this post, we help you become more…
  • Weekly Search Marketing Roundup – 13th August 2014

    Anthony Coe
    13 Aug 2014 | 2:15 am
    Latest SEM News & Tips 4 AdWords Automated Rules To Try | PPC Hero Matt Umbro highlights 4 Adwords automated rules that should be use in addition to standard account management. These include increasing CPC bids, pausing ineffective keywords, receiving emails for assisted clicks and receiving emails for ineffective ads. Read the full story at PPC Hero. 3 Steps to Improve Your Ad’s Clickthrough Rates | Entrepreneur.com Richard Stokes explains why clickthrough rate (CTR) is so important for advertisers and provides 3 useful tips to improving your CTR. These include improving the…
  • How Quality Score Affects Adwords Campaigns

    Philip
    7 Aug 2014 | 2:36 pm
    If you’ve ever run your own Google Adwords campaigns, you’ve no doubt encountered “quality score.” Quality score (QS) is not just some magical number, it actually represents the quality of your Adwords keywords. A higher score is obviously better as it’s an indication that Google considers keywords, landing page and click-through rate to be of high relevance and quality. In short, if the QS of a keyword is low it means you’re doing something wrong. It’s probably also something that you want to address as it has a meaningful impact on the CPC of your ads. You can rank…
  • How to Work Together With Your SEM Agency for Top Results

    Anthony Coe
    6 Aug 2014 | 3:04 pm
    How to Work Together With Your SEM Agency for Top Results If you have decided to outsource your SEM campaigns to an agency, it’s important that you develop a healthy working relationship focused on maximising the profitability of your campaign. It may be challenging to identify where you fit into the process and it may be difficult to relinquish control, but for best results you should focus your efforts on sharing key business and marketing information and reporting back to them on the business impact of your SEM campaign – allowing them to focus on driving up your profits and reducing…
  • Weekly Search Marketing Roundup – 6th August 2014

    Anthony Coe
    5 Aug 2014 | 2:31 pm
    Latest SEM News & Tips Creating Personas for PPC | Portent Elizabeth Marsten writes a funny and very useful post on creating personas for PPC. She highlights the value personas provide in helping to ensure that your conversion tactics are correctly aligned with maximising your conversion rates.  In her post, she offers advice on selecting appropriate pictures, names and keywords to represent your personas as well as illustrating how to use tools, such as Facebook, Followerwonk, Customer Reviews, Census data andGoogle analytics to refine them. Read the full post at Portent. 3 Instances…
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    Click Click Media » Google AdWords

  • Google Rolls Out Website Call Tracking for AdWords Advertisers

    Jeremy Decker
    18 Aug 2014 | 10:48 pm
    Back in March this year, I wrote an article that announced the launch of a recent update by Google, which allowed advertisers to track the phone calls made by users when calling the phone number displayed on AdWords adverts. While this feature filled a huge void by allowing some form of call tracking (rather than only tracking online actions), there was still a missing piece of the puzzle – calls that are made by customers once they land on an advertisers website. Today we’ve been given some game-changing news. In an announcement made by Google this morning, advertisers have been told…
  • The Death of Exact & Phrase Match in AdWords? Not even close.

    Jeremy Decker
    17 Aug 2014 | 11:00 pm
    Blogs & forums in the search marketing world have been full of panic in the last week after news from the Google team that stated “starting in late September, we’re applying close variant keyword matching, an intuitive way to connect people with the businesses they’re searching for, to all exact and phrase match keywords”. What this actually means What this basically means, is that any AdWords using exact or phrase match keywords in their campaign will now also be forced to appear for misspellings and close variations of their keywords. Before now, advertisers had the…
  • Are you being robbed of your AdWords budget?

    Jeremy Decker
    28 Jul 2014 | 7:52 pm
    An article posted today on Sydney Morning Herald’s website (found here) has highlighted the existence of companies that are paid by AdWords advertisers to “click off” their competitors using automated software. If you’re running an AdWords campaign currently, then this probably gives you something to worry about, right? Not as much as you think. Google generates almost the entirety of its $50 billion (plus) annual revenue via AdWords, so they have an extremely vested interest in ensuring their advertising platform is safe guarded against what we in the industry call “Click fraud”.
  • 4 Interesting Case Studies relating to Macro-Environmental Influences in AdWords

    Ashleigh Betvardeh
    15 Jul 2014 | 10:33 pm
    A company’s macro environment refers to changes that occur in legislation, population demographics, market share, social values and technology that impact the business. In all, it is imperative to be aware of the macro environment and how these external influences shape your business. These external influences can influence either have negative for all search marketing campaigns, whether it being positive effects on the performance of an AdWords campaign.  The below chart goes through the main macro environmental influences in the market: The Macro Environment: Case study Examples of Macro…
  • AdWords – Understanding the Biggest Inbound Marketing Channel in the World!

    Phillip Wendell
    24 Jun 2014 | 10:58 pm
    Special thanks to Sara from Redback Conferencing yesterday who hosted our Jeremy Decker on a fantastic webinar. Jeremy discussed how to effectively use AdWords, the differences between direct response and interruption AdWords and then went onto show the audience his own method for structuring, optimising and experimenting with campaigns. If you missed out on joining us yesterday check out the recording below! The slides can be downloaded as a PDF here.   Webinar Outline: Section 1: Understanding What Drives a ‘Click’ 1.1 What Makes Us Click? 1.2 Where AdWords Ads Appear 1.3…
 
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