Paid Search

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  • 4 Steps To Back To School Success

    PPC Hero
    Amanda West-Bookwalter
    21 Jul 2014 | 5:01 am
    Back to School is just starting, but you’ll be way behind the curve if you wait too much longer to start running your campaigns. Read more at PPCHero.com
  • Should Search Marketers Pay Attention to Growth Hacking?

    WordStream
    21 Jul 2014 | 7:33 am
    By Sean Ellis, Founder and CEO of Qualaroo and GrowthHackers.comSearch marketing is the ultimate in mature channels, dominated by best-practice marketers who have honed their programs to the point of near-perfection. In particular, Google AdWords is ultra-competitive and there seem to be little to no low-hanging fruit, making it difficult to find positive ROI without a sizable marketing budget and a lot of SEM expertise. Taken together, these factors combine to make search engine marketing one of the most crowded, competitive acquisition channels out there—and for good reason, because all…
  • [Webinar Recording] 10 Ways To Outsmart Your PPC Competition

    PPC Hero
    Jamie Newton
    19 Jul 2014 | 9:00 am
    You’re doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It’s time to get on your boxing gloves and … Read more at PPCHero.com
  • Google Maps For Android Enhances Explore Nearby Feature & Adds Elevation To Biking Directions

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
    Barry Schwartz
    22 Jul 2014 | 6:24 am
    Google is pushing out an update for their Android Google Maps app and with that, Google announced three new changes: (1) View search results on the map or in a list and easily switch between them (2) Search for places you’ve reviewed or saved using the “Your places” filter (3) Bike directions now... Please visit Search Engine Land for the full article.
  • The Top 25 Most Influential PPC Experts in 2014

    PPC Hero
    Mark Casey
    22 Jul 2014 | 4:50 am
    It’s that time again, PPC Heroes. As most readers know, every summer we release our list of the Top 25 Most Influential PPC Experts for that year—it’s a nice way … Read more at PPCHero.com
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • Google Maps For Android Enhances Explore Nearby Feature & Adds Elevation To Biking Directions

    Barry Schwartz
    22 Jul 2014 | 6:24 am
    Google is pushing out an update for their Android Google Maps app and with that, Google announced three new changes: (1) View search results on the map or in a list and easily switch between them (2) Search for places you’ve reviewed or saved using the “Your places” filter (3) Bike directions now... Please visit Search Engine Land for the full article.
  • Google Tops Satisfaction Index, Yahoo Sees “Lowest Score Yet”

    Greg Sterling
    22 Jul 2014 | 4:41 am
    Once again Google has come out on top of the annual American Customer Satisfaction Index (ACSI). The survey measures consumer satisfaction across a broad range of business and product categories including “e-business,” which covers ‘internet portals and search engines.” With the... Please visit Search Engine Land for the full article.
  • SearchCap: Google CPC Declines, Microsoft Cortana & Bing In Chrome

    Barry Schwartz
    21 Jul 2014 | 2:02 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Bing Now Added To Google Chrome New Tab Page Microsoft’s search engine, Bing, is now an option within Google’s Chrome new tab page screens.... Please visit Search Engine Land for the full article.
  • Microsoft Bing Now Added To Google Chrome New Tab Page

    Barry Schwartz
    21 Jul 2014 | 12:16 pm
    Microsoft’s search engine, Bing, is now an option within Google’s Chrome new tab page screens. Prior, if you changed your default search provider in Chrome, the new tab page would still show Google has the search option. It would change the search provider in the URL/omnibox area but it... Please visit Search Engine Land for the full article.
  • New Search Engine Indexeus Exposes Hackers, Data Breaches

    Greg Sterling
    21 Jul 2014 | 8:31 am
    A new search engine called Indexeus sought to expose hackers and their exploits unless they “donated” $1 for every record that they wanted to conceal from public view. In response to the claim that this is extortion, Portuguese founder Jason Relinquo says the aim of Indexeus... Please visit Search Engine Land for the full article.
 
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    Search Engine Watch - Latest

  • 4 Amazing Things You Simply Must Know About Sensational Headlines

    Nathan Safran
    22 Jul 2014 | 4:30 am
    If readers are developing headline fatigue, but content creators continue to be chartered with driving traffic, where does that leave marketers when it comes to how to approach headlines? Here are some key takeaways from a study of headlines.
  • Google Love Grows, Bing Satisfaction Drops Among U.S. Customers [Survey]

    Danny Goodwin
    22 Jul 2014 | 2:00 am
    Love it or hate it, Google is loved by customers. Bing? No so much? And Yahoo, the love is pretty much gone. That's according to 70,000 users who were surveyed as part of the 2014 American Customer Satisfaction Index (ACSI)E-Business Report.
  • Blogger Fined for Top-Ranked Restaurant Review

    Ashley Zeckman
    21 Jul 2014 | 12:00 pm
    French blogger Caroline Doudet was forced to amend her post title and pay damages after a negative restaurant review that was appearing too prominently in Google search was found to be "unfairly hurting" the business.
  • Marin Adds Google Shopping Campaign Management

    Jessica Lee
    21 Jul 2014 | 9:30 am
    Announcements coming from Marin in the past week showcase support for Google Shopping campaigns in its advertising platform, and product inventory feed management through an integration of Productsup.
  • What is Link Building?

    Jon Ball
    21 Jul 2014 | 6:30 am
    Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that point to your site: it's also a proven tactic that increases brand awareness and conversions.
 
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    Inside AdWords

  • Advertising on your schedule with AdWords Express

    Rob Newton
    16 Jul 2014 | 8:01 am
    Small businesses know the importance of being online, but running that first ad can be overwhelming. Google introduced AdWords Express to help small businesses start advertising online easily, without the need for daily management. Fast-forward nearly three years to today, and businesses around the world are seeing success with AdWords Express.Nick Valle, owner of Nick’s Towing and Roadside Assistance, uses AdWords Express to run his business from the road. After a decade of driving an 18-wheeler and working part-time for a towing company, Nick decided to start his own small business. He…
  • Scale your Shopping campaigns with bulk uploads and AdWords Editor

    Rob Newton
    15 Jul 2014 | 8:08 am
    With less than eight weeks left until regular Product Listing Ad (PLA) campaigns retire, we're excited that the majority of PLA advertisers have already started taking advantage of Shopping campaigns, and 85% of these have already fully upgraded. Advertisers who’ve upgraded like Farfetch, US Mattress, LiBoutique and ValuePetSupplies are seeing great success thanks to the retail-centric interface, item-level reporting and competitive benchmark data.For those of you who’ve upgraded, we’re excited to introduce two new tools to make campaign management, specifically bid optimization,…
  • A simpler way to manage your business locations in AdWords

    Rob Newton
    14 Jul 2014 | 12:35 pm
    We’re excited to introduce upgraded location extensions, a better way to display your business locations in every ad by linking your Google My Business and AdWords accounts.Consumers increasingly look online for information such as driving directions, store hours, and products and services available at local businesses. Research shows that 50% of consumers visit a store within one day of searching for local information on their smartphones.As people are likely to visit a store based on what they see in online search, it’s important to capture every opportunity to showcase your locations.
  • Drive More App Installs and Engagement with New Ads on the AdMob Network

    Rob Newton
    25 Jun 2014 | 3:35 pm
    Earlier this year, we announced a number of AdWords enhancements to our app promotion offering as part of a broader effort to connect consumers to relevant content, both on websites and apps.  Starting today, advertisers will be able to access many of the offerings on the  AdMob network that we announced with more to come for search ads (beta info for app engagement) and YouTube in the coming months. We’ll share more details with you on this blog at that time. Reach people most likely to install your appA top priority for app developers is driving installs from people most likely…
  • More Insights about Quality Score and the AdWords Auction

    Rob Newton
    24 Jun 2014 | 9:04 am
    People are happier with their search results, including the ads, when those results are relevant.  Advertisers are more successful when they show relevant ads, as they’re more likely to see engagement.  It’s with this in mind that we factor the quality of your ads into our AdWords auction.Ad Rank and ad quality are important because they can impact position, price and extensions.Your Ad Rank is used in the auction to determine where your ads will show.  We have a new video that covers the AdWords auction and its many moving parts.  In it, you’ll learn:The key factors…
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    RKGBlog

  • Video: A Close Look at How Brands Leverage Facebook

    George Kamide
    18 Jul 2014 | 5:21 pm
    In a prior blog post from Price Thomas, you learned tips for optimizing your social media program for Facebook. In the video below, see shining examples of how brands engage and build audiences on Facebook with help from tools and data that you, too, can access and implement into your own social media strategy. Also, check back for a video on optimizing your social media program for Twitter, and a follow-up video illustrating how brands effectively leverage the platform in 140 characters or less, right here on the RKG Blog.   At the end of this video, watch Price’s previous video…
  • RKG Digital Marketing Report: Q2 2014 Released

    Mark Ballard
    15 Jul 2014 | 10:04 am
    We are happy to announce the release of the RKG Digital Marketing Report for Q2 2014. This quarter’s report offers over 50 charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more. Click Here to Download the RKG DMR for Q2 2014 After a slow start to the calendar year, U.S. paid search spending growth accelerated throughout the first quarter and remained elevated during the second. Google saw a 24% increase in ad spend from Q2 of last year, as PLAs continued…
  • RKG on SEL — George Michie’s Posts

    George Michie
    14 Jul 2014 | 6:25 am
    We all get behind in our reading periodically. I still write pretty regularly for Search Engine Land and we don’t republish these on RKG Blog anymore. I thought I’d give a quick synopsis of the posts I’ve written for them recently with links to the full post. PLAs: Cannibals? Allies? Or Both?: In response to many of our clients seeing slowed growth rates in paid search text ads, I dug into the question of whether the huge growth of PLAs was coming at the expense of paid search text ads and/or organic links. Overthrow the Tyranny of Paid Search Budgets: Budgeting paid search?
  • Video: Get to Know the Knowledge Graph

    Kristan Dauble
    10 Jul 2014 | 1:53 pm
    Do you know the Knowledge Graph? More importantly, does the Knowledge Graph know you? Allow us to introduce the two of you to each other, and share some insights as to how your new relationship with ‘K.G.’ will ultimately bring users closer to your brand.   VIDEO TRANSCRIPT Kristan Dauble:  Hi, everyone. Kristan Dauble here, Director of SEO Knowledge at RKG. Today we’re going to talk about some of the knowledge graph basics, like what it is and where the information comes from. The knowledge graph is a knowledge base launched by Google in 2012. It’s meant to…
  • What Google Shopping Campaign Priority Settings Really Mean

    Andy Taylor
    7 Jul 2014 | 7:38 am
    RKG’s Melissa Rowland recently published a great post on the must knows of Google Shopping Campaigns before transitioning. Among her points, she goes through the new campaign priority feature which allows advertisers to set up Shopping Campaigns with distinctions of high, medium or low priority in order to specify to Google which campaign a product that has qualified for an auction through multiple targets should be served through, regardless of bid. Unfortunately, many marketers have misunderstood this feature as allowing advertisers to specify that Google serve a particular product or…
 
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    The Clix Marketing Blog

  • The Clix Marketing Blog’s Weekly #PPC News & Views: July 18, 2014

    Michelle Morehouse
    18 Jul 2014 | 7:21 am
    Welcome to this week’s edition of the Clix Marketing Blog’s Weekly PPC News and Views! From the Experts Neptune Moon Capturing Traffic vs Generating Demand: A distinction most clients have a hard time making is between traffic and demand. Julie Bacchini does a great job explaining and gives a real world example to help get the point across. PPC Hero Talk is Cheap, But Long Tail Keywords Are Not – The Power of Seeds: We always hear you should target long tail keywords to lower your CPCs, but that’s not always the case. Check out this post to find out why and find out how to…
  • Uncommon Ways To Recharge Your PPC Skills

    Robert Brady
    16 Jul 2014 | 6:44 am
    I had a terrible experience today. I just finished up my morning tasks and was heading out with my wife to grab some lunch. We jump in the car and I turn the key. Nothing. The engine wouldn’t even pretend to try turning over. The battery was completely dead. PPC Burnout After working on an account/campaign for awhile I find myself beginning to burn out. Every new keyword I think of already has an entire ad group full of variations. My ideas for new ad text were tested 6 months ago and have been dethroned by newer, more effective ads 3 tests ago. This is something that I’ve battled…
  • The Clix Marketing Blog’s Weekly #PPC News & Views: July 11, 2014

    Michelle Morehouse
    11 Jul 2014 | 6:06 am
    Welcome to this week’s edition of the Clix Marketing blog’s PPC News and Views! From the Experts Search Engine Journal AdWords Scripts for MCC: How to Detect Account Anomalies Automatically: Scripts are the new hotness in PPC. Check out Frederick Vallaeys new solution for detecting anomalies within your accounts at the MCC level. RKG Blog What Google Shopping Campaign Priority Settings Really Mean: There’s been a bit of confusion over some of the features within Google’s new Shopping Campaigns. Check out this post to get the skinny on how to use priority settings properly in…
  • Google Stats for Individual Sitelinks

    Michelle Morehouse
    10 Jul 2014 | 1:06 pm
    Looks like Google AdWords has been paying attention to some rants from PPC pros. For a while now we’ve been able to see ad stats when individual sitelinks were shown, but not able to see the stats when the sitelink itself was clicked. Recently, advertisers have been seeing small pop ups letting them know of this feature. The report lets you see which portion of the ad was clicked on, whether it was that individual ad extension or if it was some other portion of the ad. Here’s where you can find the report: And this is what it looks like: This certainly doesn’t have any…
  • Detangling GDN Autoplacement Performance for Best Results

    Michelle Morehouse
    7 Jul 2014 | 8:21 am
    The Google Display Network can be a really messy place, especially if you’ve got multiple campaigns and targeting options bidding on automatic placements. Odds are you’ll end up showing ads from multiple campaigns/targeting types on the same sites across the GDN. Although this might not seem like a massive problem, there’s most likely a best targeting option for each site. One targeting type that out performs the others that you should take advantage of. But how can you determine what it is? That’s what I’m hoping to help with today. At the end of this post you should be able to…
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    John Battelle's Search Blog

  • Content Marketing And the New Mainstream

    jbat
    8 Jul 2014 | 8:39 am
    The post Content Marketing And the New Mainstream appeared first on John Battelle's Search Blog. (image) On the eve of our third annual P&G Signal (a private event I’ve produced for P&G these past few years) comes this piece in HBR: The Content Marketing Revolution. Just this morning I was reflecting on the speed with which the idea that “all brands are publishers” has moved from evangelical blog post to standard business practice – less than four years since we officially canonized it at FM, and about seven since I first began writing about…
  • Else 7.7.14: You’re Not A Target Till You Are

    jbat
    7 Jul 2014 | 11:26 am
    The post Else 7.7.14: You’re Not A Target Till You Are appeared first on John Battelle's Search Blog. The past week brought fresh revelations about how the NSA targets US citizens, and new insights on the founders of Google, the history of technology, and ongoing stories from Facebook and the EU. To the links…. In NSA-intercepted data, those not targeted far outnumber the foreigners who are – The Washington Post - This is a long-ish read, but please, if you read only one story, read this one. The details are important, and most likely will be the basis of alot of debate…
  • On Media, Ro Khanna, the NSA, and the Future of the Internet: Bloomberg Video

    jbat
    2 Jul 2014 | 4:50 pm
    The post On Media, Ro Khanna, the NSA, and the Future of the Internet: Bloomberg Video appeared first on John Battelle's Search Blog. I had a chance to go on Bloomberg today and co-host with Cory and Emily, which was fun. They asked me about my post on Monday, and I answered thusly: I also got to help interview David Medine, who chairs the privacy task force for the Obama Administration: And Ro Khanna, who is running for Congress in the heart of Silicon Valley: And lastly, I got to opine on the future architecture of the Internet: The post On Media, Ro Khanna, the NSA, and the Future of…
  • A Return To Form In Media

    jbat
    30 Jun 2014 | 5:45 pm
    The post A Return To Form In Media appeared first on John Battelle's Search Blog. Once upon a time, print was a vibrant medium, a platform where entrepreneurial voices created new forms of value, over and over again. I’ll admit it was my native platform, at least for a while – Wired and The Industry Standard were print-driven companies, though they both innovated online, and the same could be said for Make, which I helped early in its life. By the time I started Federated, a decidedly online company, the time of print as a potent cultural force was over. New voices –…
  • Else 6.30.14: Input, Output, Kaput

    jbat
    30 Jun 2014 | 10:50 am
    The post Else 6.30.14: Input, Output, Kaput appeared first on John Battelle's Search Blog. This past week in tech brought Google’s I/O developer conference, and with it lots of debate on the culture of the Valley, the future of links in the mobile world, the end of the Internet (again), and the death of the IPO. To the (dead? resurgent?) links: In­side the Mir­rortoc­ra­cy – Carlos Buenos  From time to time a commentator hits the mark when it comes to the Valley’s culture. This piece resonated for many last week – and sparked a renewed debate about whether…
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    Bing Ads & Microsoft Advertising Community

  • Get Started Australia (Part 7/9): Setting the Right Bids & Budgets

    John Kim - MSFT
    21 Jul 2014 | 10:41 pm
    In our previous post we learned about the differences between match types and negative keywords. In this post we will discuss setting campaign budgets and choosing the right bids for the keywords and match types combinations you have selected. Setting Your Budgets You can set a daily or monthly budget for each campaign you create in Bing Ads. If you select monthly budget, Bing Ads will spend the budget as quickly as possible. Most advertisers want their ads to run consistently every day, which...(read more)
  • Now Available: Online Insertion Orders Make Billing Easier Than Ever in Bing Ads

    Sachin Tayade - MSFT
    21 Jul 2014 | 11:00 am
    Simplifying the insertion order process has been a top customer request, and we are pleased to announce that you can now create and manage your insertion orders online, through Bing Ads or Bing Ads API . If you currently use or intend to use insertion orders (IOs), this new online workflow makes the billing process faster and easier than ever. What’s New and How Does It Work? With this release, you can sign in to Bing Ads, create an insertion order or approve an insertion order directly...(read more)
  • Prochainement disponible : Bing Ads Editor 10.4 avec des améliorations au niveau du ciblage étendu

    Ping Jen - MSFT
    21 Jul 2014 | 6:50 am
    Optimiser pour les annonceurs la gestion du ciblage est une priorité absolue pour Bing Ads. La prochaine version 10.4 de Bing Ads Editor intégrera les quatre améliorations suivantes pour vous aider à gérer facilement les entrées de ciblage et à les appliquer avec plus de précision. Nouvelle grille de ciblage qui offre une vue intégrale des entrées de ciblage géographique au sein d'un compte et permet une gestion en bloc.  Cette grille de ciblage vous permet de vérifier facilement…
  • Próximamente: Bing Ads Editor 10.4 con características ampliadas de segmentación

    Ping Jen - MSFT
    21 Jul 2014 | 6:30 am
    Mejorar la gestión de segmentación para los anunciantes es una prioridad para Bing Ads. En la próxima versión de Bing Ads Editor 10.4, encontrarás las siguientes cuatro características mejoradas que te ayudarán a gestionar fácilmente las entradas de segmentación y a aplicarlas con más precisión. La cuadrícula de segmentación de nueva creación proporciona una vista completa de las entradas de segmentación geográfica de una cuenta para poder gestionarlas en bloque. Con esta…
  • Tor Crockatt, EMEA Product Marketing Director for @BingAds gives @stateofdigital her Friday commentary

    Leena Shah - MSFT
    21 Jul 2014 | 5:46 am
    Every Friday experts shine a light on the digital industry on State of Digital. Last Friday they invited  Tor Crockatt, EMEA Product Marketing Director for Bing Ads to share where we are heading in search. In the article ‘Move over ‘worldwide web’, it’s time for ‘where, what, when, why, who’Tor talks about the changing world of search: how people are actually searching in relation to intent and context. Tor also writes about how Microsoft is now in a position to present this new digital universe of people, places and things to respond to user…
 
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    Compete Blog

  • The Weekly Compete Pulse

    Laura Cantwell
    19 Jul 2014 | 7:50 am
    We kicked off this week on a great note—Sunday was national “Embrace Your Geekness Day.” Over here at Millward Brown Digital, we were happy to oblige. Lots of articles this week were all about email and content marketing. Geek out with us over some of our favorites: The Laws That Govern Email Marketing: How Many Are You Breaking? Believe it or not, email marketing has quite a few intense laws that come along with it. If you’re not careful, you may need to budget about sixteen grand for your next campaign. And that’s just for the fees—it doesn’t take into account the financial…
  • Amazon Fire Sparks an Interest

    Aaron Peterson
    17 Jul 2014 | 8:59 am
    On June 18, 2014, Amazon introduced its latest tech device, the Fire Smartphone, potentially interrupting the device industry for the second time after entering the tablet market in 2011. The big question is: will it be successful, especially given a saturated smartphone market? Several signs point to yes: Amazon’s track record in launching a device (the Kindle Fire tablet), its performance as an online retailer for Wireless devices and services, and the offer & functionality that comes with the Fire Smartphone. First, Amazon has a positive track record in launching a device to a…
  • Getting Digital Right with Nigel Hollis

    Nigel Hollis
    16 Jul 2014 | 8:46 am
    This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on this year’s theme, #GettingDigitalRight. Over the next few weeks we plan to share with you the one-on-one video interviews with select speakers and attendees. “Fragmented media must not lead to fragmented brands.” Following Millward Brown Digital’s DCMO Summit, I wrote about Rob Norman’s…
  • June Data is Now Live – World Cup, Urban Dictionary, E3, and More

    Conor O'Mahony
    15 Jul 2014 | 11:34 am
    Image from: World Cup Ball / Shutterstock After the end to an exciting World Cup, we’ve got June 2014 data live and available in Compete PRO and the World Cup is the star of the show. Leading the pack is FIFA.com, the official website of the International Federation of Association Football. Unsurprisingly, World Cup-related keywords accounted for 33 of the top 50 keywords driving traffic to FIFA.com, and that’s only counting keywords using the phrase “world cup” or a variation of that phrase. Search queries looking for score updates and specific matches account for nearly all of the…
  • Beauty Industry Gets an Unexpected Facelift

    Sarah Friedman
    15 Jul 2014 | 7:56 am
    Image from: Cosmetics/Shutterstock A Harvard Business student has not only taken the internet by storm, she also may be changing the cosmetics industry entirely. What’s her new, revolutionary beauty product? A printer. The product is called Mink, and it allows consumers to print makeup, rather than continuously buying it from large cosmetic distributors. Mink’s creator, Grace Choi, presented the innovative 3D printer at the TechCrunch Disrupt conference, and garnered astonished reactions across the web almost immediately. While Choi’s concept is brilliant, the idea it’s born from is…
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    Search Engine Journal

  • 5 Data-Driven Ways to Get Your Facebook Post Seen by Your Audience

    Sabel Harris
    22 Jul 2014 | 4:50 am
    If you’ve been struggling with Facebook lately for your brand page, don’t think you’re alone. Between changes to the layout of brand pages, News Feed algorithm adjustments, and countless other tweaks and changes, marketers are constantly on their toes anticipating what’s coming next. A current issue that many are facing is the decline of a post’s organic reach. Marketers have had their organic reach cut by more than half with their Page’s published posts. This change is caused by a deeper underlying issue—the competition to get seen on a fan’s News Feed is higher than…
  • How to Do Link Building at Offline Events by @linkbuildingjon

    Jon Ball
    22 Jul 2014 | 4:04 am
    As link builders, we can get a bit “stuck in our ways”. Sometimes we focus too much on the technical aspects of building links and forget that link building should be a creative endeavor. By allowing ourselves to be creative we begin to realize there are numerous way to build links through a multitude of channels. One such channel is offline, in the “real” world. Although links exist online, it doesn’t mean we can’t utilize offline strategies to build links. One of the best ways to build links offline is through events, and there are a number of ways to do this. […] The post…
  • Twitter Is Making Direct Messaging More Private And User Friendly by @mattsouthern

    Matt Southern
    21 Jul 2014 | 5:49 pm
    Twitter announced on Friday that changes are coming to their direct messages are sent and stored across the network. Twitter’s support account made the announcement via a Tweet that emphasized the upgrade would make deleting DMs more consistent: Over the next few weeks, we're rolling out an update that makes deleting DMs more consistent across web and mobile. http://t.co/VNtDXzwuvp — Twitter Support (@Support) July 18, 2014 This may not sound like a major updates, but it actually solves a huge problem with Twitter’s mobile app. Previously, when users deleted a direct message on the iOS…
  • Save Facebook Posts, Read Them Later: New Feature Announced by @mattsouthern

    Matt Southern
    21 Jul 2014 | 5:24 pm
    Today, Facebook announced the addition of a new feature that will allow users to save items found while browsing Facebook for later viewing. Every day, people find all sorts of interesting items on Facebook that they don’t have time to explore right away. Now you can save items that you find on Facebook to check out later when you have more time. With this new update you will be able to save items like links, places, movies, TV and music. All items saved are private, unless you indicate that you want to share them with friends. To save individual posts, […] The post Save Facebook Posts,…
  • 88% of Organizations Are Undergoing a ‘Digital Transformation,’ According to Study by Brian Solis of Altimeter Group by @wonderwall7

    Kelsey Jones
    21 Jul 2014 | 10:05 am
    A new report, The State of Digital Transformation, released today by Brian Solis of Altimeter Group, discusses the phenomenon of “digital transformation” and what it means to the online business and marketing industry. Among its findings, the report stated 88 percent of individuals participating in the survey claimed their organization was undergoing a digital transformation. While Altimeter Group found that the term “digital transformation” meant something different to each company, here’s their official definition: To focus our initial research, we defined digital…
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    AdWords Agency Blog

  • Scale your Shopping campaigns with bulk uploads and AdWords Editor

    Nicole Burgan
    15 Jul 2014 | 10:24 am
    Cross-posted from the Inside Adwords blogWith less than eight weeks left until regular Product Listing Ad (PLA) campaigns retire, we're excited that the majority of PLA advertisers have already started taking advantage of Shopping campaigns, and 85% of these have already fully upgraded. Advertisers who’ve upgraded like Farfetch, US Mattress, LiBoutique and ValuePetSupplies are seeing great success thanks to the retail-centric interface, item-level reporting and competitive benchmark data.For those of you who’ve upgraded, we’re excited to introduce two new tools to make campaign…
  • Introducing Active View reporting in DoubleClick: A foundation for brand measurement

    Nicole Burgan
    15 Jul 2014 | 6:30 am
    Cross-posted from the DoubleClick Advertiser blog In an important step toward making brand measurement as actionable as the click, customers of our DoubleClick platform globally now have access to Active View reporting. Advertisers, agencies and publishers now have access to a common, integrated metric to evaluate and compare the viewability of impressions across the web.Digital advertising can provide brand marketers better measurement for their campaigns, but to do so, we must transition to a market where viewable impressions are a standard currency. On March 31, the Media Rating Council…
  • Kicking Off the Latest Art, Copy & Code Campaign: Nike’s “Phenomenal Shot”

    Nicole Burgan
    14 Jul 2014 | 3:00 am
    Last year, we launched our Art, Copy & Code project to partner with iconic brands, such as Volkswagen and Burberry, to reimagine how technology and creativity come together in advertising. In our latest collaboration, we’ve teamed up with Nike, Wieden + Kennedy, Mindshare and Grow for a new take on watching live sports.Today, watching live TV is a much more active experience because our devices are always within reach—on the coffee table, in our pockets or on our laps. Nearly 80% of consumers watch TV with a laptop, tablet or mobile phone nearby. After major events, these screens come…
  • Driving Brand Campaigns with Search Advertising

    Nicole Burgan
    1 Jul 2014 | 1:36 pm
    Search ads typically aren’t part of the brand marketer’s toolkit, but thanks to a few leading advertisers, they may be soon. A recent Google/Ipsos MediaCT meta-study showed that search ads drove an average increase of 6.6 percentage points in top-of-mind awareness, from 8.2% to 14.8%—a lift of 80%. Marketers are starting to turn to search advertising as a way to learn more about their brands and connect with consumers.For example, in 2012 L'Oréal Paris used search to reach a broad audience looking for information about the popular “ombre” hairstyle. This hair treatment was only…
  • Introducing Video Advertising advanced certification on Google Partners

    Nicole Burgan
    26 Jun 2014 | 8:12 am
    We’re excited to announce that the new Video Advertising advanced certification is now available to all members of Google Partners globally.  In October 2013 we launched Google Partners – a program that provides agencies with the resources, training and support to help businesses succeed online. Over the last few months, we’ve been looking for more ways to recognize agencies’ specialized knowledge in certain areas of digital advertising.This new certification is designed to recognize users with expertise in video advertising on YouTube and the Google Display Network and help them…
 
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    aimClear® Blog

  • Succulent SEO Secrets, Tasty Tactics, #Visibility_14 Is HERE!

    Jake Taylor
    15 Jul 2014 | 1:24 pm
    Tomorrow, marketers and SEO professionals will flock to the Windy City to divulge and consume tasty tactics and succulent SEO secrets. The inaugural Searchmetrics Visbility_14 conference has arrived. When Marcus Tober, Founder and CTO of Searchmetrics, began developing search analytics software, the landscape was quickly evolving. Now both Marcus and his company are mainstay SEO names.  Visability14 is Marcus Tober’s take on the SEO universe, embodied with sessions, speakers, concepts and energy. Visbility14 promises to serve an eclectic mix of topics ranging from content optimization to…
  • Varnish Cache, Firebase & Node.js: Three Geek DEV Tools Discovered At Future Insights Live

    Reed Fulghum
    10 Jul 2014 | 9:22 am
    aimClear had the pleasure of attending Future Insights Live 2014 in Las Vegas last month, where some amazing developers, designers, and thought leaders in the industry shared their thoughts. The four-day conference showcased tools and ideas to help improve the performance and usability of web applications. Read on to learn about the three most discussed tools from the conference that we are excited to start using around the office. Varnish Cache We know what you’re thinking “Woohoo, application caching! I want some of that…” Well, maybe you weren’t thinking that,…
  • Amanda Johnson Discovered: Duluth Artist Shines In Gorgeous aimClear Gallery Debut

    Marty Weintraub
    9 Jul 2014 | 12:25 pm
    aimClear has opened an ambitious new Duluth art gallery, focused on highlighting talented Minnesota artists. Hosted on the recently completed third floor of aimClear’s legendary Superior St. office, viewing is by appointment. So, please reach out to us if you would like to visit. This quarter, in aimClear’s gallery debut, we’re thrilled to exhibit artist Amanda Johnson’s gorgeous paintings. Amanda brings intriguing and eclectic life experience to her paintings. [Amanda Johnson Gallery Opening Video] No stranger to the Duluth area, you may know her as Amanda Thralow. She’s an Inc.
  • Passionate Web App Developers Need Apply! aimClear Is Hiring

    Marty Weintraub
    9 Jul 2014 | 11:50 am
    aimClear is thrilled to be hiring seasoned professional web application developers. The complete job listing is posted here. Read on for more about our company and the opportunity. Step right into a primary role helping aimClear scale our suite of proprietary marketing tools. Join us in Duluth. We seek on-site team members, emergent professional leaders with substantial experience building hyper-functional web apps that are (or should be) used by many. This is not a virtual or freelance gig. This is the starship’s deck. Simply put, these dev jobs will make a huge difference to…
  • Sweet (as a Georgia Peach)! Marty Weintraub to Speak at #SESATL

    Amber Krohn
    8 Jul 2014 | 9:40 am
    The Fourth of July may be over, but here at aimClear, there is still reason to celebrate! After a long weekend, we’re looking forward to attending and speaking at SES Atlanta this Wednesday July 9th, at the Hilton DoubleTree Buckhead. SES is back, and claims more digital marketing punch than ever before. While the SES Conference & Expo series rebranded to ClickZ Live, the new SES event series aims to return to its roots, emphasizing organic and paid search strategies. This is the first annual SES Atlanta, but online marketers should keep their eyes peeled as the SES series plans to…
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    www.PerryMarshall.com

  • Which Brain Are You Using Today?

    Perry S. Marshall & Associates (Perry S. Marshall)
    8 Jul 2014 | 9:00 am
    In The 80/20 Manager, Richard Koch tells the story of a Prussian army commander and his unique method for utilizing his officers, according to their intelligence and their work ethic… 1. Officers who are both lazy and stupid – leave them alone, they do no harm. 2. Officers who are both hardworking and stupid – fire them at once, they create trivial work for everyone else. 3. Officers who are both hardworking and intelligent – useful for administrating and executing plans. 4. Officers who are both lazy and intelligent – promote them to the highest ranks. They will…
  • What you do when you’re 10,000 miles away and your basement’s flooding

    Perry S. Marshall & Associates (Perry S. Marshall)
    5 Jul 2014 | 11:07 am
    Last Monday I was about as far away from home as I could possibly get. I was in Rajahmundry India. Which is about an hour from the Bay of Bengal in the southeast part of the country. To get to Chicago from Rajahmundry, you take a 2:30pm flight to Hyderabad. Then you catch the 9pm flight from Hyderabad to Delhi. Then, the next day at 3pm you can catch the 15 hour direct flight to Chicago. Total travel time: 35 hours. I had just gotten to Rajahmundry when I got the following text: ConnectSense sends you emails and text messages when you need an alert. Great! My basement’s flooding and I’m…
  • Do You Practice this Entrepreneurial “Discipline”?

    Perry S. Marshall & Associates (Perry S. Marshall)
    27 Jun 2014 | 9:56 am
    Just a couple of weeks ago, a client came to my house for a one-on-one consultation. He had paid for a full day of my time (not cheap). He had paid for round trip airfare. Paid for a hotel. Given up a couple days from running his busy company. He had thorny business concerns that we needed to unpack, reframe, and hopefully solve. This was serious business. But before noon, he stopped me and said, “OK, I think we’re good. I got what I came for. I’m going to visit some people while I’m here in town.” Um, ok…great. After he left, I told my wife, Laura, what…
  • Warning: This Will Freak Some People Out

    Perry S. Marshall & Associates (Perry S. Marshall)
    27 Jun 2014 | 9:22 am
    The alarm clock meep-meeps at you at 5:45am. You hit the snooze once or twice, and then roll out of bed and rub the 5 or 6 hours of sleep from your eyes. Shower Dress Coffee Commute Then it’s straight to the inbox, the voice messages, the texts, the snail mail, the faxes. A flurry of phone calls, minor fire fighting, and the various and inevitable crises du jour. Maybe you catch a few minutes respite at lunch, but more likely you plow right through it. Morning slides into afternoon…slides into evening. Commute home. Arriving after 7pm, sometimes as late as 10 or 11? More emails,…
  • Prospering in Babylon

    Perry S. Marshall & Associates (Perry S. Marshall)
    18 Apr 2014 | 6:54 am
    Do you feel conflict between spiritual values and financial success? If it’s easier for a camel to go through the eye of a needle than for a rich man to enter the kingdom of God, why aren’t we all sitting in sackcloth and ashes, living as poor monks who eke out a living on one meal a day? And what about Joseph and David and Solomon and Daniel? And what about St. Paul, who so far as I can tell was a badass tentmaking pro and Jewish businessman? What kind of carpentry shop do you think Jesus ran, anyway? I believe entrepreneurship is not merely a job description, but a calling. If…
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    PPC Consulting Firm »

  • Why Startups Need To Think Search Marketing First

    Greg Meyers
    3 Jul 2014 | 9:44 am
    Many Startups during their infancy stage have very limited resources as well as advertising budgets to help them get off the ground running. So, there is this delicate dilemma that Startups face where they need “Big Agency” services but can only afford small “Boutique” prices. In this post, I will discuss experiences as a Startup Agency myself and how I helped various Startup clients get off the ground and succeed even further once they reached that next level of success. Understanding Startup Mentality: I was fortunate enough to be a part of two Tech Startups before…
  • Inside Adwords Blog Makes Obvious Claim About Branding in PPC

    Greg Meyers
    19 Jun 2014 | 8:38 am
    Frankly speaking, I am rather shocked that the June 16th 2014 post in the Inside Adwords Blog entitled: New Study: Search Ads Lift Brand Awareness, concluded something that many PPC Marketers have already known to be true based on their own experiences of the “Non-Brand vs. Brand” typical life cycle. Personally, I have been involved in many debates with clients who did not want to bid on their brand terms because they felt that since they were already ranked #1 organically, what’s the use of spending more money. Moreover, what the client did not understand about bidding on…
  • Bing Ads Editor 10.4 Will Make Advertisers Very Happy!

    Greg Meyers
    9 Jun 2014 | 8:09 am
    In the past and recent future, the Bing Ads Editor has not been the most user-friendly tool for advertisers. It has always lagged behind the Adwords Editor for many reasons. However I must say I was pretty impressed with their blog post about the release of the new 10.4 version. In the post entitled “Coming Soon: Bing Ads Editor 10.4 with Extended Targeting Enhancements” author Ping Jen provides some really good “in-depth” screenshots and information that speaks directly to their users. Another interesting thing to note from this post is that the language used…
  • The Importance of Rehabilitation in PPC Marketing

    Greg Meyers
    14 May 2014 | 7:11 am
    Have you ever found yourself staring at PPC campaigns and wonder what else can I do to “move the needle”, especially after countless months of analyzing search queries, A/B Tests and Multivariate Ad Testing? If so, you’re not alone. In fact, its a very common dilemma which requires a vision of simplicity all the way from the birth of the initial launch date. In this post, I will talk about a few ideas to help bring back the life of account and possibly generate additional strategies.   Brand vs. Non-Brand: In almost all cases, Brand always Wins. However, it’s the…
  • Conversion Conference 2014 in San Francisco – What You Need to Know!

    Greg Meyers
    3 Jan 2014 | 1:19 pm
    One of the biggest failures in PPC Marketing is the lack of an effective landing page and the usability of the entire conversion funnel. Metrics such as CTR%, Quality Score, Impression Share, etc…. mean absolutely NOTHING, unless a conversion takes place. Too many times, I have seen PPC Performance drop significantly due to changes that were done to either the shopping cart, or a Web to Lead Form. So, if your asking yourself, “how can we improve our Conversion Rates“, I have one idea that could help you get on your way to conversion success. Attend the Conversion Conference…
 
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    Certified Knowledge

  • Would You Like Your AdWords Account Audited?

    brad
    17 Jul 2014 | 7:00 am
    We have quite a few services beyond just training videos, tools, and workshops. One of the most popular services we offer is Google AdWords account audits. I do a quite a few AdWords account audits every year. However, earlier this year we had to close down the service due to overwhelming demand combined with a  lack of time to complete all the requests. We’re going to accept 4-6 audit requests over the next 2 months. So if you’ve been waiting to have your account audited, now is the time to signup for an audit. If you’d like: Your data analyzed Performance suggestions Structural…
  • Don’t Miss the Super Early Bird Pricing for the NYC Advanced AdWords Workshop

    brad
    15 Jul 2014 | 7:00 am
    SMX East is quickly approaching, so if you’d like to attend the Advanced AdWords Workshop, it’s best to register now while the Super Early Bird Pricing is in effect. This low price will end on July 25th. The event will be held at SMX East in New York on September 29, 2014. You can use discount code: WS-AW10 to save 10% off on the early bird pricing. We sold out the last few workshops, so it is best to register early.   The Workshop Agenda The basics of the agenda can be seen below; however, I try to leave a bit of ‘wiggle room’ for in-depth Q&A and/or to add a topic at the…
  • A Conversation About Bing’s New Bid Modifiers With Melissa Mackey

    brad
    9 Jul 2014 | 7:00 am
    Bing Ads recently announced they are going to add device bid modifiers to their system. Their bid modifiers are rolling out in a few phases and they are going to add tablet modifiers, which AdWords does not have. Last year Melissa Mackey and I did two shows on modifiers with respect to AdWords that were big hits, so it only made sense to invite Melissa back in order to talk about Bing’s modifiers, rollout times, and to learn how to use modifiers. While the show focuses on Bing; it also goes into modifiers in general. If you don’t know Melissa; you should.  She’s is the Search…
  • Google Shopping Feed Specification Update

    Heather Cooan
    24 Jun 2014 | 7:00 am
    Google has announced another update to specifications of their shopping feed. These new specifications will begin to be enforced September 30th, 2014. So make sure you are compliant before September 30th to avoid any downtime. Ok, so what do you need to know… New Attributes Mobile Link Google has added the option to provide a mobile specific page for mobile users. You can now use the mobile link attribute to submit your mobile product pages if you have a separate mobile optimized page. If you use responsive technology on your site or do not have a mobile page you will not need to utilize…
  • Learn About Competitive Analysis With Mike Colella

    brad
    5 Jun 2014 | 7:00 am
    The latest episode of Marketing Nirvana focuses on competitive analysis for display Campaigns. These display campaigns could be GDN, or any other of the display networks. While we specifically focus on display, much of what is discussed could be applied to search analysis as well. To fully explore this topic, I invited Mike Colella to be on the show. Mike is the founder of AdBeat.com, a display competitive analysis tool, and he has some nice insights into why and how to perform competitive analysis. Mike and I cover a range of topics such as: Why tracking competition is useful How to…
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    The ROI Revolution Blog

  • A Tale of Two Landing Pages

    Emily Faggion
    21 Jul 2014 | 2:26 pm
    Last week, we talked about the importance of your Quality Score in reaching your ROI goals. In case you missed the post, Quality Score is a good way to keep tabs on the "customer service" rating of your AdWords campaigns. Today, we're going to discuss one key element of your Quality Score--your landing page--through the eyes of your user. Once upon a time, there was a hardworking soccer mom. Stacey was her name, and all year she'd been anticipating a summer mountain vacation with her family. Finally, with one week left until the big day, Stacey dug the hiking boots from her college days out…
  • Is the Display Network's Extended Keyword Match Draining Your Ad Spend?

    Kyle Duchesneau
    15 Jul 2014 | 9:11 pm
    For years advertisers on Google's Display Network were limited to Keyword Contextual Targeting, which serves your ads on website content relevant to your keywords. In recent years, Google has greatly expanded their targeting options, providing an unrivaled ability to find your perfect audience. While keyword targeting is a mainstay for advertisers, this feature itself has also evolved. Last year, Google expanded keyword matching with an extra layer of behavior-based targeting criteria called "extended keyword match." The Rise of Extended Keyword Match on Display There is no specific…
  • Three Lessons from Intel's SEM Success

    Emily Faggion
    15 Jul 2014 | 9:00 am
    In June of this year, Google released a case study detailing Intel's success with brand building via AdWords. I found this a little odd, since most businesses involved in search engine marketing tend to view branding as a "side effect" or secondary pursuit at best. This is especially true for retailers on the whole. So it was very interesting to learn that Intel has actually been using search engine marketing as a key part of their brand strategy over the last decade--and with great success. While branding via AdWords certainly isn't successful for every business model, I believe there are…
  • Google Quality Score: Putting the Customer First

    Emily Faggion
    11 Jul 2014 | 12:57 pm
    "The customer is always right" is a classic business mantra that has never been more important than it is today. With the Internet giving your customers anywhere from a dozen to hundreds of options for just about any purchase, you can't afford to skimp on customer service. And I know I'm preaching to the choir on this one, especially in an online retail world competing with Amazon's customer service model. But believe it or not--Google has actually created a system that encourages you to provide good customer service right from the start. You know this system as Google's "Quality Score." Many…
  • Google Trusted Stores vs. Amazon

    Emily Faggion
    10 Jul 2014 | 1:55 pm
    Free two-day shipping. Some of the best customer service on the Web. An Internet-wide reputation as a trusted seller of... well, everything. If you're in the business of online retailing, this is the competitive reality you deal with every day. Many merchants and marketplace sellers willingly give up their autonomy in exchange for the chance to piggyback on Amazon's traffic and trust. Amazon.com has grown by leaps and bounds to dominate the ecommerce market, but that doesn't mean you have to join their marketplace just to keep your business viable. Google has many different free tools…
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    Alan Mitchell | Search Marketing Techniques | PPC Blog

  • RLSA – 60 Minute Google AdWords Setup Guide

    Alan Mitchell
    15 Jul 2014 | 7:04 am
    Google AdWords advertisers – have you ever wanted to get back in front of potential customers who visited your website, left your website, and then later searched Google for phrases relevant to your products and services? Thanks to RLSA (Remarketing Lists for Search Ads), now you can. Despite its overly-complex name, RLSA is actually very simple, and almost identical to the Google AdWords campaigns we’re all used to. The only difference – you’re simply adding an audience to your AdWords campaign targeting settings, so that your ads only appear to people who have previously…
  • PPC Targeting by Knowledge: Turning PPC Long-Tail Theory on Its Head

    Alan Mitchell
    28 Jan 2014 | 2:26 am
    After 7 years running PPC campaigns, I thought I had it sussed. I thought that people searching for specific long-tail searches were further along in the buying cycle than people searching for shorter, generic phrases, and therefore more likely to convert. I thought that targeting long-tail keywords provided a great opportunity to segment different types of searchers, and bid differently depending on how much qualification was contained in their search. I thought long-tail keywords provided a great opportunity to respond to the specific needs and preferences of each searcher, and provide…
  • Google AdWords Sitelink Extensions: How to Find Your Optimum CPC Bid

    Alan Mitchell
    21 Sep 2013 | 5:29 pm
    When you have a finite Google AdWords budget, and your budget is being hit, all other things equal it makes sense to lower your bids until your budget is no longer being hit. That way, so the theory goes, you will get more clicks for the same budget. And since research by Google suggests that there is little difference in conversion rate by position, you could reasonably assume that a higher number of clicks is generally associated with a higher number of sales. However, ever since Google rolled out sitelink ad extensions, ads appearing in the top positions on Google are no longer similar to…
  • Google Display Network: Proof That a Higher CTR is Better For Everyone

    Alan Mitchell
    21 Aug 2013 | 8:03 pm
    Suppose you wanted to run a marketing campaign on the Google Display Network. You upload a set of image ads, specify your targeting options, and let Google serve your ads on publishers which Google believes are relevant to your targeting options. Let’s say you’re willing to pay $2.00 per click. Your ads receive 10,000 impressions and achieve a click through rate (CTR) of 0.03%, which very typical for a traditional display campaign. This means you, the advertiser, will receive 10,000 impressions x 0.03% CTR = 3 clicks. Since publishers receive 68% of revenue, total revenue from the…
  • 13 Practical Uses For Your Google Brand Ads

    Alan Mitchell
    15 Apr 2013 | 2:25 am
    Last month, eBay released a study suggesting that showing paid ads for your brand terms on Google is a complete waste of money. As an experiment, eBay paused their paid ads for the keyword ‘ebay’, and found that the reduction in clicks from their Google paid ads was made up for by an increase in clicks from their Google organic listings. eBay therefore concluded that bidding on your brand name is a complete waste of money.     Wrong. If, like eBay, you simply provide an ad message for your brand name as a mere navigational link (i.e. so that your simply appear in the…
 
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    WordStream

  • How the ‘Attention Web’ is Changing Content Marketing Metrics

    Dan Shewan
    22 Jul 2014 | 6:11 am
    Long gone are the days when clickthroughs and time-on-page were the most important content marketing metrics. Today, many publishers are changing their approach to shifts in audience behavior to focus on attention and engagement as the defining measurements of success.Although pageviews and unique visitors are still relatively valuable metrics to marketers, they don’t paint a complete picture of how people are interacting with your content.In today’s post, we’re going to examine the trend of analyzing how visitors are engaging with your site, not just how many, and look at some examples…
  • Should Search Marketers Pay Attention to Growth Hacking?

    21 Jul 2014 | 7:33 am
    By Sean Ellis, Founder and CEO of Qualaroo and GrowthHackers.comSearch marketing is the ultimate in mature channels, dominated by best-practice marketers who have honed their programs to the point of near-perfection. In particular, Google AdWords is ultra-competitive and there seem to be little to no low-hanging fruit, making it difficult to find positive ROI without a sizable marketing budget and a lot of SEM expertise. Taken together, these factors combine to make search engine marketing one of the most crowded, competitive acquisition channels out there—and for good reason, because all…
  • Google Q2 Earnings Show CPC Down 6% Year over Year: Where's the Growth Coming From?

    Larry Kim
    18 Jul 2014 | 10:14 am
    Google’s latest earnings call was a bit mixed – while Google saw a 22% increase in revenue over last year, bringing earnings to $15.96 billion in the second quarter of 2014, and the search giant narrowly beat analyst projections of $15.6 billion in revenue, their ad sales in the US and the UK, their two major markets, have slowed. Non-US revenue (excluding the UK) of $7.7 billion accounted for 48% of total revenue. Their earnings per share were considered a miss as well, at $6.08.The proliferation of ads in emerging markets worldwide drove profits to $3.42 billion for the period, up from…
  • 19 Headline Writing Tips for More Clickable, Shareable Blog Posts

    Megan Marrs
    17 Jul 2014 | 6:55 am
    It’s easy to let headlines take the back seat in your writing process. Headlines can wind up as a quick afterthought, but really should be treated with much more consideration. In fact, your headline is arguably more important than the article itself. After all, who cares how great your blog post is if no one even reads it?Headline writing rules have changed quite a bit since the great online migrationOut of all the folks who read your headline, only 20% will read the article copy. Whether it’s for email subject lines, blog posts, ebooks, or webinars, you need a powerful, sexy headline to…
  • You Can’t Not Click: Weighing the Pros & Cons of Clickbait

    Dan Shewan
    15 Jul 2014 | 6:05 am
    Love it or hate it, clickbait has become yet another weapon in the content marketer’s arsenal. These days, it seems as though no site is above resorting to dastardly tricks to get you to click on their content, and these techniques have become so familiar, some experts have questioned whether clickbait has a future.Image credit: SlateTable of ContentsWhat is Clickbait?The Benefits of ClickbaitThe Dark Side of ClickbaitWhat Is Clickbait?As its name implies, clickbait is content that is written specifically to attract as many clicks as possible. Just about any type of content can be…
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    Satva Design Studio

  • Branding and Promotions

    Jignesh Parmar<br><img src="http://satvadesign.com/wp-content/uploads/2013/11/me.jpg" alt="Jignesh Parmar" class="avatar" width='50' height='50'/>
    2 Jul 2014 | 1:56 pm
    A few days back at a discussion i been asked how does an average movie earns so much , is it a magic of branding? Is the Age of Branding at its peak of our time, the present time? The answer is YES, if you open your morning newspaper, switch on your TV or surf youtube, you see the brands trying to connect with you, let it be an ad of car or toothpaste they make sure you get the message that it is a brand you need . There are two ways of Branding, 1) Make consumer feel an urge to buy your product. 2 ) Connect with Consumer / Audience. First one is easily achievable by offering a free perks or…
  • Social Photography: Are Photos Top Currency in Social PR?

    Jignesh Parmar<br><img src="http://satvadesign.com/wp-content/uploads/2013/11/me.jpg" alt="Jignesh Parmar" class="avatar" width='50' height='50'/>
    29 Mar 2014 | 2:14 pm
    It’s easy to understand why 55 million photos are posted to Instagram every day – pictures are inherently shareable and transcend language and cultural barriers. People connect with pictures on an emotional level, so it’s essential that companies incorporate photos into their social PR strategies. You can integrate pictures into your social PR strategy with these three methods: Lay Your Cards on the Table. Don’t make your customers click another link to enjoy the content you post. Show it to them within your profile’s wall or stream. Use Twitter Cards to enhance Twitter posts…
  • Public Relations Services

    Jignesh Parmar<br><img src="http://satvadesign.com/wp-content/uploads/2013/11/me.jpg" alt="Jignesh Parmar" class="avatar" width='50' height='50'/>
    22 Mar 2014 | 4:45 pm
    PR services, a tough nut to crack some must say as its an age of digital media, either your are a celebrity or a owner of a brand, you are constantly competing with the level of exposure you should get and other in the competition are getting. So how does it matter? It absolutely matter, the psychology of customer or audience  is to know more know all. so if you are a celebrity and you think you have done enough work and you do not require PR services, i think you really need a reality check. Just surf your name on internet, google it, see how many people are talking about you, what they are…
  • Mark Zuckerberg’s message on 10th anniversary of Facebook

    Jignesh Parmar<br><img src="http://satvadesign.com/wp-content/uploads/2013/11/me.jpg" alt="Jignesh Parmar" class="avatar" width='50' height='50'/>
    4 Feb 2014 | 4:15 am
    Today is Facebook’s 10th anniversary. It’s been an amazing journey so far, and I’m so grateful to be a part of it. It’s rare to be able to touch so many people’s lives, and I try to remind myself to make the most of every day and have the biggest impact I can. People often ask if I always knew that Facebook would become what it is today. No way. I remember getting pizza with my friends one night in college shortly after opening Facebook. I told them I was excited to help connect our school community, but one day someone needed to connect the whole world. I always…
  • Choosing Ad agency for brand promotion and to gain maximum advantages

    Jignesh Parmar<br><img src="http://satvadesign.com/wp-content/uploads/2013/11/me.jpg" alt="Jignesh Parmar" class="avatar" width='50' height='50'/>
    30 Jan 2014 | 12:50 am
    It is very necessary and important to choose an Ad agency for your brand promotion. If you have a product or service which can make good impact in market then you surely need a good and experienced Ad agency which can promote your brand to give you maximum gain and ROI. You should choose such Ad agency which can attract imagination of people and they can understand need and utility of particular services or products. But the main question will arise to choose an exact match agency among hundred out there in market. It is the biggest hurdle to choose suitable and result maker agency to promote…
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    Learn Search Marketing!

  • 7 Guidelines for Competitive Business Intelligence & SEO Market Research

    Brad Krupkin
    3 Jul 2014 | 11:31 am
    When it comes to success with search engine marketing, half the battle is in knowing what your competitors are up to and being able to exploit that information to your advantage. Having the right competitive business intelligence tools and being able to decipher what they show with regard to SEO market research is essential to The post 7 Guidelines for Competitive Business Intelligence & SEO Market Research appeared first on Learn Search Marketing!.
  • Calculate ROI of SEO Campaigns Like the Pros

    Brad Krupkin
    25 Jun 2014 | 1:29 pm
    For many search marketers, both professional and novice, measuring the success of various marketing channels can help to understand the strengths, weaknesses and opportunities for any given tactic.  One of the most traditional ways to measure success is to determine profitability, or return on investment (ROI).  Essentially, when you calculate ROI of SEO campaigns, you The post Calculate ROI of SEO Campaigns Like the Pros appeared first on Learn Search Marketing!.
  • Understanding Conversion Tracking in Google AdWords

    Brad Krupkin
    2 Jun 2014 | 1:01 pm
    Do you know how customers find your website? Do you know what terms they use on Google to find your site, click on your ads and buy your products? Do you know how each of the terms that you buy perform against each other with regard to bringing in the most qualified visitors that complete The post Understanding Conversion Tracking in Google AdWords appeared first on Learn Search Marketing!.
  • How to Earn Free Website Traffic Through Paid Search

    Brad Krupkin
    28 May 2014 | 3:20 pm
    Free website traffic is not easy to come by these days. As a small business owner, you have to get creative with your marketing if you want to attract visitors to your website to engage with your brand, buy your products or download your information. It seems as if everyone and their brother have a The post How to Earn Free Website Traffic Through Paid Search appeared first on Learn Search Marketing!.
  • Integrating Local Display Advertising into a Marketing Strategy

    Brad Krupkin
    12 May 2014 | 12:13 pm
    When considering all of the available resources you have as a small business to get your brand name out locally, many business owners focus only on traditional forms of local marketing. These include local newspapers, telephone books, local magazines, online business directories and the local chamber of commerce. As you look for new ways to The post Integrating Local Display Advertising into a Marketing Strategy appeared first on Learn Search Marketing!.
 
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    Local Search Solutions

  • Social Clutter: Unraveling Social Media

    Search Specialist
    8 Jul 2014 | 8:45 pm
    What social outlets are worth your time? The buzz around social media marketing has died down a little bit, especially with the advent of native advertising gaining traction in recent months. Still, it’s a viable outlet for engagement and brand building. Whether you own a brick-and-mortar shop serving a local audience or an online business that reaches customers all over the world, you’re probably using at least one social media outlet to market your business. But with so many options, you may be struggling to justify where you spend your time and dollars. Do you focus on your Facebook…
  • 5 Key Local SEO Ranking Factors

    Search Specialist
    5 Jul 2014 | 8:49 pm
    Local SEO Ranking Factors Are More Detailed Than You Might Think Business owners tend to fall in to two categories when it comes to Local SEO and what impacts a local SERP. The first are those that don’t know a thing about it, and readily admit that. The second are those that read a few blogs or about.com entries, and think it should be a breeze. To those in the second group…I’ll let my good friend Lee Corso express my sentiment below: That’s right. Not so fast my friends. The amount of factors that go in to Google’s placement in local search results is deep.
  • 14 Keys To A Successful PPC Campaign

    Search Specialist
    25 Jun 2014 | 3:02 am
    Successful PPC Campaigns Are Earned, Not Created We’ve been managing Google Adwords and Bing Ads campaigns for a long time. Most of our clients found their way to us after they’d tried, unsuccessfully, to get a positive ROI from pay per click advertising on their own. Over the years, the campaigns we’ve reviewed shared many of the same tell-tale signs of under performance. Some mistakes that novice PPC managers make are easy to overcome. Other times, it requires blowing up the whole account and starting fresh. Better than starting fresh is doing it right the first time. With that in…
  • An 80’s Rock Band Approach To Using SEO And PPC Together

    Search Specialist
    20 Jun 2014 | 6:09 pm
    Back in the 1980’s, you couldn’t turn on the radio without hearing a song by Darryl Hall and John Oates of Hall & Oates fame. With 6 number one hits and 34 Top 40 singles, it’s clear that the duo’s soulful rock music struck a chord with audiences. To this day, they credit their success to their ability to combine the best of both of their talents into songs that resonate with their audience. So what’s this have to do with digital marketing? Well, much like Hall doesn’t sound the same without Oates (and vice versa), no single digital marketing tactic will ever meet all of your…
  • The Death Of SEO Has Been Greatly Exaggerated

    Search Specialist
    14 May 2014 | 2:59 am
    SEO Is Anything But…Dead It seems there’s never a shortage of people saying that “SEO has died/is dying/will die”. We group these people one of two ways…people who don’t understand search engine optimization, and people who USED to understand search engine optimization when all it required was creating junk links and stuffing keywords in each of them. Those practices (thankfully) fall into the dead/dying/will die category, but the practice of optimizing a website for search engines will live as long as search engines live. Interestingly, some of the people that cry the loudest…
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