Paid Search

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  • Another Google PLA Test Targets Low-Priced Products

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
    Ginny Marvin
    6 Jul 2015 | 11:33 am
    Google Shopping ads show what percentage lower a product is priced compared to the online average. The post Another Google PLA Test Targets Low-Priced Products appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Google AdWords Location Extensions Can Also Show Ratings Stars Now

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
    Ginny Marvin
    6 Jul 2015 | 1:46 pm
    Ratings from Google My Business page listings are automatically eligible to show up in search ads. The post Google AdWords Location Extensions Can Also Show Ratings Stars Now appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Don't Waste Money on These 4 Types of Marketing

    WordPress Tag: Pay-Per-Click
    Amber Garibay
    4 Jul 2015 | 4:33 am
    1. Suggested content Have you ever noticed that when reading an article online there are often suggested alternative articles at the bottom of the page, which look like they’re naturally brought to your attention by the publication you’re reading? They’re not. What they are is paid-for content that directs you to another page or site. CLICK HERE FOR FULL ARTICLE
  • How to Build Successful Paid Social Campaigns With Dan Morrison, #SEJSummit Speaker by @wonderwall7

    Search Engine Journal
    Kelsey Jones
    6 Jul 2015 | 4:04 am
    Dan will discuss “selling with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience cookie pools for performance marketers to exploit.”The post How to Build Successful Paid Social Campaigns With Dan Morrison, #SEJSummit Speaker by @wonderwall7 appeared first on Search Engine Journal.
  • Automate And Better Manage Your Budgets With Scripts

    PPC Hero
    Jacob Fairclough
    6 Jul 2015 | 4:45 am
    Since budgets are relatively limited and fixed in their implementation it is a great way to get your feet wet in the scripts world. Read more at PPCHero.com
 
 
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    Inside AdWords

  • Upgrade your URLs before July 1, 2015

    Rob Newton
    25 Jun 2015 | 2:00 pm
    We introduced Upgraded URLs in February to help you manage your landing page and tracking information separately, using the new final URL and tracking template fields. This new URL structure lets you track more insights into your ad performance, scale tracking updates across your account, and keep your ads running while making updates to your shared tracking templates.As a reminder, all advertisers will need to use Upgraded URLs in place of destination URLs starting on July 1, 2015. If you do not use tracking parameters in your destination URLs or only use auto-tagging, you can wait for the…
  • Better click quality on display ads improves the user and advertiser experience

    Rob Newton
    25 Jun 2015 | 11:00 am
    Even as smartphone and tablet screen sizes get bigger, it can be hard for our fingers to keep up. It’s still so easy to click when you mean to swipe or to tap on a link or ad you didn’t mean to. When it comes to mobile ad clicks across networks, recent third party studies estimate that up to 50% of clicks are accidental. For advertisers, this can artificially inflate clickthrough rates and increase costs.As we continue to enhance our display ad formats to make them more engaging, we also strive to maximize click quality. In 2012, we introduced confirmed clicks on banner ads to prompt…
  • Reaching consumers through the music they love: Introducing ads on Google Play Music

    Rob Newton
    23 Jun 2015 | 9:02 am
    With over 30 million songs, Google Play Music provides access to the music people want. And today, we’re introducing a free, ad-supported version so even more people can enjoy music that makes whatever they’re doing better.At any moment in the day, Google Play Music has music for what people are doing  – whether you’re working, working out, or working it on the dance floor – offering curated radio stations that deliver the right song at the right time. Our team of music experts, including the folks who created Songza, crafts each station song by song so listeners can just…
  • New benchmarks and key tools to help marketers measure cross-device conversions

    Rob Newton
    17 Jun 2015 | 5:45 am
    Consumer behavior is undergoing a massive shift: the consumer journey has fragmented from a series of predictable media sessions to hundreds of "micro-moments," where people turn to the nearest device to solve an immediate need. Our goal is to help marketers put the puzzle pieces of the consumer journey back together, which is why we've been investing in cross-device technologies for the "last two years".Since the delivery of cross-device reporting in AdWords last year, advertisers around the world have seen an uplift in conversions reported when including cross-device data. Today, we are…
  • Reminder: Upgrade your URLs by July 1, 2015

    Rob Newton
    16 Jun 2015 | 3:32 pm
    In February, we announced Upgraded URLs - a faster and easier way to manage your URLs in AdWords. With Upgraded URLs, you’ll be able to manage your landing page and tracking information separately using the new final URL and tracking template fields.  Check out this video to learn more about the benefits of Upgraded URLs.Starting on July 1st, all advertisers will need to start using Upgraded URLs in place of destination URLs. If you’ve already updated your URLs to Upgraded URLs, then you’re all set and no further action is required. If you haven’t upgraded yet, read on to find…
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    RKGBlog

  • Video: Introducing TechnicalSEO.info for Technical SEO Best Practices

    Max Prin
    29 Jun 2015 | 6:42 am
    TechnicalSEO.info is a set of technical SEO topics with examples and tools, to help you make your website technically search engine friendly.   Merkle|RKG is proud to announce the launch of www.technicalseo.info. This website, accessible by all, provides information and working examples of technical SEO concepts. Technical SEO is defined by configurations that can be implemented to the website and server (e.g. page elements, HTTP header responses, XML Sitemaps, redirects, meta data, etc.). Technical SEO work has either a direct or indirect impact on search engine crawling, indexation and…
  • Google Dynamic Search Ad Headlines So Long They Look Like Organic Links

    Andy Taylor
    18 Jun 2015 | 8:43 am
    Dynamic Search Ads (DSAs) have been around for a while, and its known that they can produce headlines that are longer than the 25 character string advertisers are allowed to use in creating their own headlines. Google’s own literature states that: Dynamic Search Ads also include a generated headline that is slightly longer than standard text ads, giving your ad more visibility and relevance for people searching on the web for what you have to offer. So Google gives themselves a little wiggle room in creating longer headlines for DSA. But what our analysts and others have noticed is that…
  • Video: How To Optimize Your Social Media Program for Pinterest

    Price Thomas
    17 Jun 2015 | 7:35 am
    In the latest installment of the Merkle|RKG social media series, Copywriter Price Thomas returns to talk about some of the main reasons brands should pay attention to growing social platform, Pinterest, and the important role the network can play in a social marketing mix.    >> Click here for a direct link to this video.   VIDEO TRANSCRIPT Price Thomas:  Welcome back to the RKG Social Media Series. This week we’re going to take on Pinterest, the social network that gives users the ability to design and organize their ideal lifestyles and then share them with their…
  • Connexity Acquires PriceGrabber, CSEs Consolidate to Compete with Google PLAs

    Melissa Rowland
    16 Jun 2015 | 9:55 am
    We recently wrote about the evolution of the CSE rate card and bid management, highlighting that the engines adopting more flexible bidding platforms have emerged as the strongest players in the space. To take that a step further, let’s look forward to where CSEs are heading long-term. On a fairly frequent basis, clients and prospects declare that “the CSEs are dying”. While that statement is true to a certain degree, there is arguably long-term potential for the few engines that offer more sophisticated bidding tools or have powerful, far-reaching shopping networks. Based on Merkle|RKG…
  • Video: Google Hangout with Angular Air about JavaScript Crawling

    Adam Audette
    10 Jun 2015 | 6:30 am
    SVP of Organic Search Adam Audette recently wrote a widely-read piece for Search Engine Land outlining the details of several tests Merkle|RKG ran in measuring Google’s ability to crawl and index JavaScript. While Merkle|RKG has long been at the forefront of recognizing instances in which Google can crawl JavaScript, the tests returned eye-opening results demonstrating that Google is able to not only execute various JavaScript events, but is also able to index dynamically generated content. In this Google Hangout, Adam speaks with industry experts, including Jody O’Donnell and Max Prin…
 
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    The Clix Marketing Blog

  • 5 Ways to Use Labels for Campaign Management

    Amy Bishop
    6 Jul 2015 | 7:10 am
    Labels can be infinitely helpful in accounts and the uses are nearly limitless but we all have our favorite ways to leverage them. Detailed below are five different ways to utilize labels to not only improve campaign management efficiency but also campaign performance. Automated Rules and Scripts Labels are incredibly convenient for setting up automation through rules or scripts. Automated rules and scripts can be set up based on labels to make adjustments at the campaign, ad group, keyword or ad level. For example, labels can be used to group elements based upon performance and then…
  • My 7 Favorite Resources for Learning PPC

    Andrea Taylor
    1 Jul 2015 | 5:15 am
    When it comes to learning PPC, there’s a lot of content out there. My search for “how to learn ppc” had 3,020,000 results, in fact. The internet is a vast land of knowledge (& sometimes a little junk), so I narrowed it down & composed a list of tips that I have found useful for learning PPC. 1. Blogs & Newsletter Subscriptions The easiest way for me to stay on top of all that’s happening in our industry is to subscribe to my favorite sites’ newsletters. Not only do these sites share the latest news & happenings, but they also have a lot of useful…
  • Hang Tight! The Search Landscape is Going Topsy-Turvy

    John Lee
    30 Jun 2015 | 8:09 am
    Just 2 weeks ago I dropped knowledge all over you regarding the importance of Yahoo! Gemini. To summarize – the Yahoo!/Bing Search Alliance is changing. Yahoo! will start serving their own (or other) ads out of Gemini in July. July starts tomorrow y’all! Why am I harping on the world of search going topsy-turvy? Microsoft is nervous about the changes with Yahoo!. And rightfully so. They’ve seen growth with Bing Ads with the Yahoo! partnership and changes could hurt their progress. Windows 10 is coming later this summer and that could give Bing a boost to search volume. But…
  • Using PPC to Boost Your Company’s Rebrand

    Michelle Morgan
    29 Jun 2015 | 6:53 am
    Late last week I read this article about rebranding your company and things you should take into account while doing so. The article was solid and toward the end they had a short blurb about using AdWords to give a little boost during your rebrand. I want to expand on the idea of using PPC during a rebrand and give some specific strategies on how to make that work. Below are just a handful of ideas of ways to use PPC to pick up the slack of your SEO efforts during a rebrand. Bid on Your New Brand Terms Yes, this one is a bit of a no brainer. Get in early with your new brand terms if for no…
  • Clix Marketing’s #PPC News & Views: June 26, 2015

    Michelle Morgan
    26 Jun 2015 | 6:27 am
    Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts PPC Hero How Policy Updates Helped Increase Conversions by 34% – The Importance of PPC Diversification: Staying on top of advertising policies is always a best practice to keep you out of hot water, but this article takes it a step further. By staying on top of advertising policies and always being able to shift strategy accordingly, the team was able to increase conversions despite a large initial loss. Read the article for more info. Group Twenty Seven…
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    John Battelle's Search Blog

  • Scaling Through Culture: WeWork and Blue Bottle (vs. Regus and Starbucks)

    jbat
    17 Jun 2015 | 10:48 pm
    The post Scaling Through Culture: WeWork and Blue Bottle (vs. Regus and Starbucks) appeared first on John Battelle's Search Blog. The way we work is changing. That statement seems self-evident to anyone involved in what I call the NewCo economy – work no longer has to be a duty, it can be a calling. For those blessed with the talent, education, connections, and skill to turn work into part of their self expression, work isn’t the thing you have to do so you can “have a life” – instead, work is your life, and your life is your work – and…
  • Why Does Silicon Valley Like “Silicon Valley” So Much?

    jbat
    15 Jun 2015 | 8:20 pm
    The post Why Does Silicon Valley Like “Silicon Valley” So Much? appeared first on John Battelle's Search Blog.   HBO’s Silicon Valley, which concluded its second season last night, is an unmitigated hit amongst the Valley folk I’ve come to know and respect. As someone who’s lived variations of the show’s comedically dramatized plotlines – investor takeovers, company-threatening lawsuits, sexist bro cultures, etc. – it makes me cringe, chortle, and engage – something precious few shows can reliably accomplish regardless of their subject matter. This…
  • Forget Work Life Balance. It’s All About Work Life Integration

    jbat
    1 Jun 2015 | 8:51 am
    The post Forget Work Life Balance. It’s All About Work Life Integration appeared first on John Battelle's Search Blog. Tuning in. Every so often (though less often than I’d like), I ask one of my team into my band room, a place I created five years ago where the only rules are honest conversations and unbounded agendas. I built it to nurture my budding interest in playing music, but it’s also a great place to pour a drink, erase the white board, and see where the conversation goes. I believe we do far less of this “undirected conversation” than we should. I…
  • Get Out, And Get Into Silicon Valley: SurveyMonkey, Google, GoPro, FlipBoard, & So Many More

    jbat
    22 May 2015 | 7:56 pm
    The post Get Out, And Get Into Silicon Valley: SurveyMonkey, Google, GoPro, FlipBoard, & So Many More appeared first on John Battelle's Search Blog. Brian and I on SurveyMonkey’s rooftop last year. New York is in the can (what a great event!) and next up, for those of us in the US anyway, is NewCo Silicon Valley. I won’t be able to actually attend NewCo SV, as I’ll be on the road visiting NewCo Amsterdam and NewCo Istanbul. But If I could go to Silicon Valley, these are the companies I’d pick to attend: Day 1 – Monday June 8th  5:00 pm – VIP…
  • Uber, The Rashomon.

    jbat
    26 Apr 2015 | 9:16 pm
    The post Uber, The Rashomon. appeared first on John Battelle's Search Blog. Our industry loves a rashomon, and in the past year or two, our collective subject of debate has been Uber. Perhaps the fastest growing company in history (its numbers aren’t public, but we’ll get to some estimates shortly), Uber has become a vector for some of the most wide-ranging arguments I’ve ever had regarding the tech industry’s impact on society at large. It’s not that Google, Facebook, Apple, or Microsoft didn’t evoke great debate, but all those companies came of age in an era where tech was…
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    Compete Blog

  • Athleisure Driving Fabletics Success

    Olivia Spector
    23 Jun 2015 | 11:58 am
    Image from: Athleisure / Shutterstock For all who enjoy comfort, the “athleisure” trend is certainly something to celebrate. Wearing gym attire and looking fashionable is an unbeatable combination of ease and style. There are many companies in the athletic-wear industry who have long been the top dogs, including, Lululemon and Athleta. While these brands are exceptionally successful, Kate Hudson’s new line, Fabletics, has begun to give these active wear veterans a new competitor to watch out for. The ecommerce site’s success is undeniable while investigating the unique visitors count…
  • My Coke Rewards Yielding Loyalty and Engagement Online

    Drew Katz
    16 Jun 2015 | 11:42 am
    Image from: Soda / Shutterstock What’s one way for brands to build not only loyalty, but also engagement online? Free, cool stuff usually does the trick (for me especially) and Compete PRO data backs this up. Take MyCokeRewards.com for example, the rewards program for Coca-Cola brands. The website had 7.4 million visits providing a month-over-month (MoM) growth of 36.2%. There were 93.2 million page views representing a MoM growth of 44.8% and overall attention also saw a MoM rise of 40.1%. What do all these numbers show? Well on the surface they represent loyalty and engagement. People are…
  • May Data is Now Live – Flower Sites Bloom for Mother’s Day

    Eric Keating
    11 Jun 2015 | 12:07 pm
    Image from: Flowers / Shutterstock June 22 Update: May 2015 data is now live for free users of Compete.com as well! To get priority early access to data each month, start your Compete PRO subscription today! May data is now live and available in Compete PRO. With May data comes the annual analysis on the impact that our favorite holiday celebrating moms has on the Internet, and this year was no exception. While ProFlowers.com is one of the biggest sites featured in the Fast Movers list this month, 1800Flowers.com stole the show in terms of flower sites seeing exceptional month-over-month…
  • May Top 50: Apples to Apples, News Making News

    Drew Katz
    11 Jun 2015 | 8:58 am
    Image from: Top 50 / Shutterstock Data for the month of May is now live for Compete PRO users! Per usual, the data has spoken and we listened – compiling some of the most compelling stories out of the top 50 websites over last month. Apples to Apples? Apple.com (15) grew month-over-month (MoM) by 2.1% and had 49.3 million unique visitors during this May. This boost could be attributed to the Apple Watch, which is currently only available via online order. But this is only one popular product, in an army of many devices and applications that people are still actively searching for. In fact,…
  • “Search” for Sasquatch

    Drew Katz
    8 Jun 2015 | 9:59 am
    Image from:
 
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    Search Engine Journal

  • Webinar Recap: Big Brands & #Reddit with Brent Csutoras by @dantosz

    Danielle Antosz
    6 Jul 2015 | 8:49 am
    Last week the SEJ Marketing ThinkTank was joined by Brent Csutoras, the Chief Social Media Strategist of SEJ and founder of Kairay Media. His presentation, titled "Big Brands and Reddit - Are You Missing Out?", discussed how brands are marketing successfully on one of the most fickle social media platforms out there.The post Webinar Recap: Big Brands & #Reddit with Brent Csutoras by @dantosz appeared first on Search Engine Journal.
  • The 5 Biggest Digital Marketing Mistakes Entrepreneurs Make by @ChristinaBaldas

    Christina Baldassarre
    6 Jul 2015 | 5:33 am
    Digital marketing mistakes can be costly. Here are the most typical budget drainers and what to do about them.The post The 5 Biggest Digital Marketing Mistakes Entrepreneurs Make by @ChristinaBaldas appeared first on Search Engine Journal.
  • How to Build Successful Paid Social Campaigns With Dan Morrison, #SEJSummit Speaker by @wonderwall7

    Kelsey Jones
    6 Jul 2015 | 4:04 am
    Dan will discuss “selling with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience cookie pools for performance marketers to exploit.”The post How to Build Successful Paid Social Campaigns With Dan Morrison, #SEJSummit Speaker by @wonderwall7 appeared first on Search Engine Journal.
  • Five Types of Content that are Changing the Digital Marketing Game by @ChelseaHarrigan

    Chelsea Harrigan
    5 Jul 2015 | 6:49 am
    When it comes to digital marketing in this day and age, content means everything. Let’s walk through some of the most recent game changers in this industry.The post Five Types of Content that are Changing the Digital Marketing Game by @ChelseaHarrigan appeared first on Search Engine Journal.
  • How to Leverage Content Marketing for Lead Nurturing by @ItIsMillerTime

    Derek Miller
    5 Jul 2015 | 5:31 am
    Most people think a successful content marketing strategy is one that collects a lot of leads. Here are some tips for nurturing leads through content.The post How to Leverage Content Marketing for Lead Nurturing by @ItIsMillerTime appeared first on Search Engine Journal.
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    AdWords Agency Blog

  • Making it easier to deliver compelling experiences across screens

    Nicole Burgan
    30 Jun 2015 | 2:54 pm
    Making it easier to deliver compelling experiences across screensWe’ve explained how Programmatic Guaranteed in DoubleClick Bid Manager and Native Ads in DoubleClick for Publishers help ensure your brand shows up in the right place and context. But once you’re present, you have to show a relevant, engaging message to each viewer. Today, we’re excited to launch three new mobile video formats for DoubleClick and a new Creative Preview App, to make it easier to deliver compelling experiences across screens.Bring interactive video to mobile devices:Video Cue Points component in Google Web…
  • Creative Inspiration, Just In Time For Cannes Lions

    Nicole Burgan
    24 Jun 2015 | 9:18 am
    At Cannes Lions this week, thousands of creatives are gathering to discuss innovative storytelling, ad technology, and the future of the marketing industry. Whether you’re there or just following along from home (#CannesLions), the latest pieces on Think with Google can get your creative juices flowing.Here’s the big question we’ve been trying to answer for creative marketers: In the age of the skip button, how can we make ads unskippable? On YouTube, advertisers need to grab a viewer’s attention instantly—and then hold it after the first five seconds. With our new research, we…
  • Happy Birthday Brand Lift - We Got You Some New Features

    Nicole Burgan
    4 Jun 2015 | 5:00 am
    Today’s consumer journey has become fragmented into micro-moments that span many channels, devices and media types.  As a brand trying to reach today’s consumer, it’s more important than ever that you know which moments matter most.  And, because consumers are making decisions faster than ever, you need to be able to make decisions equally as fast.The good news is that while technology makes the consumer journey more fragmented, it also makes it easier to measure brand impact. At Google, it’s our mission to help you measure all of the moments that matter -- from first…
  • Micro-moments: The new battleground for brands

    Nicole Burgan
    4 Jun 2015 | 5:00 am
    Mobile has forever changed the way we live. When we want to know something, go somewhere, do something, or buy something, we turn to our smartphones. For consumers, these on-the-go searches are commonplace. For marketers, they’re a new battleground for people’s hearts, minds, and dollars. These real-time, intent-driven moments of need—micro-moments—present critical opportunities for brands to shape decisions and preferences.Our latest research reveals just how important these moments can be: 82% of smartphone users turn to their phone to influence a purchase decision while in a store.
  • We asked, you voted: Your favorite YouTube ad of the past decade

    Nicole Burgan
    2 Jun 2015 | 9:01 pm
    The wait is over. The moment has arrived. We’re about to unveil your favorite ads from the last decade on YouTube. But first, we want to thank you. From ad makers to fans, you came out in droves to vote (and tweet) for your favorite ads and help us, in partnership with the Webby Awards, recognize 10 years of great branded videos on YouTube. So in celebration of YouTube’s 10th birthday, we’re pleased to share the results: Congratulations to Turkish Airlines and the teams at Crispin Porter + Bogusky and Starcom for making your favorite YouTube ad of the past decade: Kobe vs. Messi: The…
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    aimClear® Blog

  • aimClear’s Q3 Speaking Globetrot: Seattle, Cali, NYC, Vegas & Germany

    Amber Krohn
    6 Jul 2015 | 9:23 am
    Summer is in full swing and our aimClear team is gearing up for the Q3 conference odyssey! Over the next few months, we’ll pack up our bags and travel around the world to speak at and attend digital marketing industry conferences. Yep, we’ll mingle with industry friends and share our own treasured marketing hacks. Here’s a glimpse at aimClear’s speaking schedule for July, August and September. The cabin door is closed! MozCon | July 13-15, Seattle, WA First stop in Q3? Seattle, baby! From July 13-15, aimClear will speak at and attend Mozcon. Strap in for three days of…
  • Social Marketing Cluster Facts: YouTube’s 10 NEW Features, FB’s 10 Second Rule… Turn It Up

    Lea Scudamore
    2 Jul 2015 | 2:55 pm
    Every week we dive into the week’s top social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? Facebook tests 10-second video views for advertisers, YouTube rips it up with 10 NEW features, Mark Zuckerberg declares to the world that technology will allow people to send feelings to one another through thoughts — AND Google+ actually made the news… yes, it happened. Want more? Watch Cluster Facts! Turn it on. Turn it up. Facebook Tests 10-Second Video Views for Advertisers, Lauren Johnson, Adweek Facebook Changed its Logo…
  • Hack Tweeter Influencer Targeting: aC Weekly Psychographic Hot House

    Chris Davis
    2 Jul 2015 | 8:51 am
    For this week, our Hot House targeting tactic is a how-to guide to create amazingly pinpointed Twitter lists of qualified, relevant users using Sysomos MAP. Selecting handles to target in a Twitter campaign can seem daunting when dealing with a network of 302 million monthly active users. With MAP’s “User Details” authority ranking feature, marketers can quickly pinpoint authority handles — and their followers. That’s powerful considering marketers can: Target followers of a profile Filter additionally with psychographics (Twitter Ads UI) Build cookie pools and retarget these users…
  • Sell With Social Marketing! This Is Our Love Of Music

    Chris Davis
    25 Jun 2015 | 12:19 pm
    Because music is such a fanatical passion for so many of us who work at aimClear, it’s only natural that a lot of our social media conversations cross over into the music industry. Organic social media plays a huge part in music industry success… Some of the top accounts in numbers of social media followers/fans are musicians. The top 5 celebrities with the most Twitter followers are musicians — On Facebook, musicians make up 9 of the top 10 most popular fan pages, according to Socialbakers. Additionally, there is a seemingly untapped spectrum of paid social media options available…
  • Social Marketing Cluster Facts: Facebook Gets REAL w/ Retention, Twitter Autoplay Feeds… Oh Yeah!

    Nate Kruse
    19 Jun 2015 | 2:17 pm
    Welcome to Social Marketing Cluster Facts! We’ll be diving into the week’s top social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? Twitter introduces autoplay feeds, Facebook announces a new retention algorithm and LinkedIn’s Pulse news platform announces it’s bringing back HUMAN editors to tailor news to users. Interested? Watch Cluster Facts! Turn it on. Turn it up. Introducing a More Seamless Video Experience With Autoplay, Baljeet Singh, Twitter Blog This is Twitter’s Top Secret Project Lightning, Mat Honan,…
 
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    FuelTravel.com

  • Friday Fuel: Yahoo Goes Wahoo & Airbnb Goes Gangbuster

    Meisha Bochicchio
    2 Jul 2015 | 1:06 pm
    This week’s Friday Fuel roundup talks a brand new Yahoo search announcement, some interesting travel stats, and the importance of vanity websites for hotels. The post Friday Fuel: Yahoo Goes Wahoo & Airbnb Goes Gangbuster appeared first on FuelTravel.com.
  • The Best Facebook Ad Formats For Hotels

    Meisha Bochicchio
    30 Jun 2015 | 12:58 pm
    Facebook ads are a great way to increase the reach of your hotel's marketing messages. Learn about the top Facebook Ad formats for generating awareness & sales for your hotel. The post The Best Facebook Ad Formats For Hotels appeared first on FuelTravel.com.
  • School is NOT Out – Google Analytics Certification Guide

    Cassey Reynoso
    25 Jun 2015 | 1:24 pm
    Use our handy guide to help pass your Google Analytics Individual Qualification. Helpful tips, definitions, course links, & more to pass the exam. The post School is NOT Out – Google Analytics Certification Guide appeared first on FuelTravel.com.
  • Friday Fuel: Hotel Tech Updates & OTA Conversion Tricks

    Pete DiMaio
    19 Jun 2015 | 9:29 am
    This week's Friday Fuel talks hotel tech updates at Starwood hotels, tricks that OTAs use to improve conversion rates, & Fueligans at the HiTEC conference. The post Friday Fuel: Hotel Tech Updates & OTA Conversion Tricks appeared first on FuelTravel.com.
  • Friday Fuel: “New” Edition – Hotel Amenities, Hotel Brands, & More.

    Meisha Bochicchio
    12 Jun 2015 | 7:21 am
    This week's Friday Fuel talks Netflix at Marriott, Starwood's revamp of the Sheraton brand, Google I/O Announcements, & much more. Check it out! The post Friday Fuel: “New” Edition – Hotel Amenities, Hotel Brands, & More. appeared first on FuelTravel.com.
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    WordPress Tag: Pay-Per-Click

  • Don't Waste Money on These 4 Types of Marketing

    Amber Garibay
    4 Jul 2015 | 4:33 am
    1. Suggested content Have you ever noticed that when reading an article online there are often suggested alternative articles at the bottom of the page, which look like they’re naturally brought to your attention by the publication you’re reading? They’re not. What they are is paid-for content that directs you to another page or site. CLICK HERE FOR FULL ARTICLE
  • Pay Per Click Advertising in Chennai

    Senthilvel Coimbatore
    4 Jul 2015 | 4:20 am
    Pay Per Click (PPC ) Kat Solutions provides Pay Per Click advertising in Chennai. PPC is a more focused online advertising tool to promote direct-response of business. PPC aims to obtain quality traffic and convert visitors to potential customers. By delivering high quality traffic, PPC gets y… https://wp.me/p5N2OD-dG Pay Per Click (PPC ) Kat Solutions provides Pay Per Click advertising in Chennai. PPC is a more focused online advertising tool to promote direct-response of business. PPC aims to obtain quality traffic and convert visitors to potential customers. By delivering high…
  • Generate Business Leads with PPC For Tech Support [7503020504]

    Shiv-PPCExpert
    3 Jul 2015 | 2:51 pm
    To get targeted traffic on a particular website for your technical support business, PPC Advertising and its Management is the best means .For a successful PPC Campaign what one needs is to employ Services of the Best PPC company for technical support business and PPC Dose India is Amongst the top of the list. One can rely on the name PPC Dose India as we are having widespread experience in tech support business and we are providing the Quality PPC Services for more than 9 years. Our PPC Campaigns Management Services is helpful in the following aspects:     Managing PPC Advertisements in a…
  • Pay Per Click Advertising in Chennai

    Senthilvel Coimbatore
    1 Jul 2015 | 6:15 am
    Pay Per Click (PPC ) Kat Solutions provides Pay Per Click advertising in Chennai. PPC is a more focused online advertising tool to promote direct-response of business. PPC aims to obtain quality traffic and convert visitors to potential customers. By delivering high quality traffic, PPC gets y… https://wp.me/p5N2OD-dG Pay Per Click (PPC ) Kat Solutions provides Pay Per Click advertising in Chennai. PPC is a more focused online advertising tool to promote direct-response of business. PPC aims to obtain quality traffic and convert visitors to potential customers. By delivering high…
  • Internet Marketing

    Senthilvel Coimbatore
    30 Jun 2015 | 5:00 pm
    Internet Marketing For any growing online business, a strong online presence in major search engines is the most desirable factor. Internet Marketing plays an imminent role in the SEO optimization of your website and bringing more traffic to your online business. It helps in pushing forward the… https://wp.me/p5N2OD-du Internet Marketing For any growing online business, a strong online presence in major search engines is the most desirable factor. Internet Marketing plays an imminent role in the SEO optimization of your website and bringing more traffic to your online business. It helps…
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    Wordstream

  • Scot Poole

    Jess Armstrong
    6 Jul 2015 | 1:48 pm
    Optimizer - Increase Conversions PPC Strategies WordStream Tutorials Increasing Your Conversions Success Tracking Increase Conversions Collapse WordStream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream Advisor successfully. We know that success with WordStream Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly.
  • Stop Paying for Accidental Mobile Clicks! 3 Ways Google Has Improved Click Quality

    Margot da Cunha
    6 Jul 2015 | 1:40 pm
    Just this morning I was in a photo editing app when I accidently clicked on an ad. What was the ad about? I couldn’t even tell you because I rolled my eyes and killed the web page immediately to get back to the task at hand. This happens all the time, and no, it’s not just a case of the “fat finger syndrome.” As frustrating as this is for the user, it’s even more frustrating for the advertiser that’s paying for each and every one of those accidental clicks. As many as 50% of mobile ad clicks are accidental, according to Google. Many advertisers don’t even realize that their ads…
  • Roger Oldham

    Jess Armstrong
    6 Jul 2015 | 1:12 pm
    Optimizer - Increase Conversions PPC Strategies WordStream Tutorials Increasing Your Conversions Success Tracking Increase Conversions Collapse WordStream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream Advisor successfully. We know that success with WordStream Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly.
  • Joerg Kurzendoerfer

    Jess Armstrong
    6 Jul 2015 | 8:11 am
    Learner - Improve CTR PPC Training WordStream Training Improving Click-Through Rates Success Tracking Improve Click-Through Rate Collapse Wordstream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream PPC Advisor successfully. We know that success with WordStream PPC Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly.
  • Simon Watts

    Jess Armstrong
    6 Jul 2015 | 8:00 am
    Optimizer - Improve CTR PPC Strategies WordStream Tutorials Improving Click-Through Rates Success Tracking Improve CTR Collapse WordStream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream Advisor successfully. We know that success with WordStream Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly. Therefore, the…
 
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    CleverClicks. Transparent PPC & SEO.

  • Weekly Search Engine Marketing Round-up ( 29 June – 03 July 2015)

    Steph Von der Heyde
    6 Jul 2015 | 6:32 am
    Monday, 29 June 2015 On the 29th of June Search Engine Land published an article titled ‘Use Googe Analytics to stop wasting remarketing dollars on people who just aren’t that into you’. Written by columnist Susan Waldes, the article gives 3 strategies to help you ensure that your remarketing efforts are targeting potential customers only. Using these tips effectively Waldes promises that you will improve your click-through rate (CTR), stop pursuing disinterested users and ensure that Google’s algorithm isn’t serving your ad to dead-ends. Tuesday, 30 June 2015 On the 30th of…
  • Hit by Mobilegeddon? How to tell and what to do next

    Steph Von der Heyde
    29 Jun 2015 | 1:24 am
      mage courtesy of iosphere at FreeDigitalPhotos.net Mobilegeddon: it sounds scary, but it turns out its bark was much worse than its bite. The update that struck fear in the hearts of Webmasters everywhere didn’t have nearly as much of an impact as expected (think Panda) and, as the dust settled, most sites found themselves relatively unharmed. That being said, now that the algo is in full swing those sites which did drop a couple of places can expect to slide a few more as Google releases updates and, more importantly, sites which still aren’t properly optimized for mobile are…
  • Weekly Search Engine Marketing Round-up (22 -26 June 2015)

    Steph Von der Heyde
    26 Jun 2015 | 8:36 am
    Monday, 22 June 2015 Apple have revealed that the next version of their mobile Safari browser will be super-efficient at blocking ads. The software giant announced that they support third-party adblocking extensions and will grant them a “fast and efficient way to block cookies, images, resources, pop-ups, and other content.” This is great news for browsers, but not so much for advertisers and patrons of PPC. Mashable’s Patrick Kulp discusses how this new system will work and how serious the fallout will be for those on the business end of online ads. Tuesday, 23 June 2015…
  • Get more views: 6 new ways to share your Branded Content

    Steph Von der Heyde
    23 Jun 2015 | 2:30 pm
    Image courtesy of Salvatore Vuono at FreeDigitalPhotos.net You’re putting time, effort and your valuable skills into creating actionable content, now make sure it gets seen. No, not just by your mom and your blog’s 3 followers (although they should see definitely it too), but by anyone and everyone who’s interested in your industry. Even those who don’t know it yet. Increasing the viewership on your awesome posts not only increases your brand authority and organically improves your search rankings, it also drives more traffic to your site and gets your Brand name ‘out there’ as an…
  • Weekly Search Engine Marketing Round-up (15-19 June 2015)

    Steph Von der Heyde
    22 Jun 2015 | 6:59 am
    Monday 15 June 2015 On Monday 15th June FORTUNE’s Heather Clancy published her views on the future of email marketing. In the post she discusses the fact that – despite Social Media’s popularity – email marketing remains a solid and consistently reliable method of finding and keeping customers. “Email is the thoroughbred in many marketing portfolios” ‘Monitor’ CEO Alex Bard is quoted saying. (His company counts Coca-Cola, Disney and Fitbit among its 120,000 customers). “Newsletters are resurging, the death of email has been inaccurately reported.” Clancy goes on to…
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    KrishaWeb Technologies

  • Weekly web industry updates – 27th June to 03rd July, 2015

    Parth Pandya
    3 Jul 2015 | 7:56 am
    Welcome to another weekly tech news roundup post. This week has been very busy for AdWord Marketers and especially for the Social Media Marketers. Facebook is about to launch video advertising and Pinterest buyable pins are available on iPad and iPhones in USA. Let’s have a look over some of the exciting and important stories of the week. ...
  • Google maps showing real time traffic for 12 cities in India

    Kenar Raval
    3 Jul 2015 | 4:50 am
    Now Google Maps shows you real time traffic conditions for Kolkata, Coimbatore, Lucknow, Surat, Thiruvananthapuram, Indore, Ludhiana, Visakhapatnam, Nagpur, Kochi, Madurai and Bhopal. This update helps drivers and commuters to choose the best route to reach their destination, if available....
  • WAP mobile ads are no longer displayed on Google Adwords

    Neeta Solanki
    2 Jul 2015 | 6:00 am
    With the purpose of giving better options for mobile Ads in Google Adwords,  Google has declared that WAP mobile ads is no longer be supported by Google Adwords from June 2015.  You would not be able to create or use WAP mobile ads in Google Adwords anymore. If you are running WAP mobile ads and have not seen your Adword account since last month, you would not be able to see your WAP mobile ads any more. You need to select another type of mobile ad....
  • Magento 2: Key features and updates

    Bhargav Mehta
    2 Jul 2015 | 3:08 am
    Magento is referred as one of the best available e-commerce platforms because of its unmatched features and extensions. It is cost effective, flexible and scalable platform that provides full control over the functionality, content, look and feel and the marketing function of the store. It was first launched in 2008 and since then the company has launched lots of various versions. eBay officials have announced the most awaited developer release of the latest version of the e-commerce platform “Magento 2” in Imagine commerce 2015. Magento 2 is featured with lots of updates and…
  • Weekly web industry updates – 20th June to 26th June, 2015

    Nikunj Chauhan
    26 Jun 2015 | 9:26 am
    This week has been pretty interesting for the industry as always J. Facebook has announced some updates in mobile and messenger app. Google is testing yet with another mobile interface change. AdWords have made some significant updates to reduce the accidental clicks on mobile devices. HubSpot has taken their one of the most successful CRM software out of the Beta version. Many more updates are there from the tech world. Lets have a look over some important announcements and updates happened during 20th June to 26th June, 2015. ...
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