Paid Search

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  • Businesses, Start your Smartphones

    Inside AdWords
    Rob Newton
    29 Oct 2014 | 10:56 am
    Originally posted on the Google and Your Business BlogRunning a successful small business is about finding and connecting with the right customers. Business owners are increasingly using their smartphones, and so today we are making enhancements to both the Google My Business and the AdWords Express apps. We hope this makes it easier to find the right customers, whether they are looking for you at their desktop computer or on their phone on the go. See reviews and insights in Google My BusinessNothing makes your day like a great review from a happy customer. Starting today, business owners…
  • Pay Per Click Advertising Explained by a Non-PPC Person

    Portent » PPC
    Mike Fitterer
    24 Sep 2014 | 12:18 pm
    Pay Per Click Advertising (PPC) should be an integral part of every company’s online marketing strategy. Seriously, it’s legit. After all, what marketer wouldn’t like having totally transparent marketing spend and return data available just a few clicks away? Oh, every marketer likes that sort of data? That’s what I thought. Here’s the problem. Most people don’t actually understand PPC. Many aren’t even sure what PPC is. In many minds it’s like the functionality of a TV set – you just turn it on and BAM, it works! Well, surprisingly enough that’s not the case. That’s why…
  • PPC and SEO — Shouldn’t They Get Along?

    Portent » PPC
    Laura Oden
    11 Sep 2014 | 1:25 pm
    Both pay-per-click advertising and organic listings vie for your attention when you search, but do the two types of search results always have to be at odds, or can savvy marketers use SEO(Search Engine Optimization) and PPC (Pay-Per-Click) in tandem to dominate the search results? Making Portent history, Laura Oden (PPC Strategist) and Kaitlin McMichael (SEO Strategist) tackle the first tag-team blog post, putting their heads together to figure out how PPC Strategists and SEO Strategists can work together. The thought process was if we can co-exist at a Christmas party, then chances are we…
  • PPC Account Structuring and Campaign Building in Excel

    PPC Hero
    Jacob Brown
    29 Oct 2014 | 4:23 am
    For me, the most important thing when looking into a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account. Read more at PPCHero.com
  • How to Get Tons of Great Data From Google AdWords Instantly

    Search Engine Watch - Latest
    Joseph Kerschbaum
    29 Oct 2014 | 4:30 am
    The Home screen is an under-utilized element of your AdWords account. Here's how to reorganize in order to get to your data efficiently.
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • Chinese Search Giant Baidu Reports $2.2 Billion In Revenue For 3Q 2014

    Amy Gesenhues
    30 Oct 2014 | 8:23 am
    China’s leading search engine Baidu posted its 3Q 2014 earnings yesterday, reporting $2.2 billion (RMB13.520 billion) in total revenue, a 52 percent year over year increase. According to Baidu chairman and CEO Robin Li, the site’s mobile traffic surpassed PC traffic last quarter, with... Please visit Search Engine Land for the full article.
  • Six Reasons To Fire Your SEO Agency

    Neil Patel
    30 Oct 2014 | 8:11 am
    What distinguishes a good search engine optimization practitioner from a not-so-good one? Columnist Neil Patel shares his thoughts. The post Six Reasons To Fire Your SEO Agency appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Marketing In Transit: Selling To Mobile Searchers

    Chris Marentis
    30 Oct 2014 | 6:50 am
    Consumers are increasingly using their mobile devices to connect with local businesses, yet many of these sites still aren't mobile-friendly. Columnist Chris Marentis offers his advice. The post Marketing In Transit: Selling To Mobile Searchers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Paid Search Roundup Q3 2014: From Performance Trends To Key Product Updates, What You Need To Know

    Ginny Marvin
    30 Oct 2014 | 5:00 am
    The quarterly reports and earning statements are in. Overall, all signs point to continued global growth for paid search advertising in Q3. Here’s a look at performance results and the biggest announcements and changes to come from Google AdWords and Bing Ads in the third quarter 2014. What... Please visit Search Engine Land for the full article.
  • SearchCap: Google Mobile Usability Reporting, Flash Warnings Expand & Groupon Pages

    Barry Schwartz
    29 Oct 2014 | 2:00 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Groupon Pages Part Of Company Evolution Into Local Search Site Depending on your viewpoint, Groupon’s new Pages offering is either a helpful new tool for... Please visit Search Engine Land for the full article.
 
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    PPC Hero

  • Leverage Paid & Organic Results to Boost Traffic to Your Site

    Rachael Law
    30 Oct 2014 | 5:15 am
    Learn how paid ads and organic listings interact, and how to leverage traffic from both sources. Read more at PPCHero.com
  • 10 Ways To Grow Your PPC Account – New Whitepaper!

    Jamie Newton
    30 Oct 2014 | 4:45 am
    Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking … Read more at PPCHero.com
  • PPC Account Structuring and Campaign Building in Excel

    Jacob Brown
    29 Oct 2014 | 4:23 am
    For me, the most important thing when looking into a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account. Read more at PPCHero.com
  • Morning Clicks: Ad Free YouTube, How Google Works, and More

    Kevin Klein
    29 Oct 2014 | 3:45 am
    Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Read more at PPCHero.com
  • Make the Most of Your Audience

    Emma Welland
    28 Oct 2014 | 9:15 am
    When developing a remarketing strategy, it is important to consider different ways of reaching a variety of audiences. Read more at PPCHero.com
 
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    Inside AdWords

  • Businesses, Start your Smartphones

    Rob Newton
    29 Oct 2014 | 10:56 am
    Originally posted on the Google and Your Business BlogRunning a successful small business is about finding and connecting with the right customers. Business owners are increasingly using their smartphones, and so today we are making enhancements to both the Google My Business and the AdWords Express apps. We hope this makes it easier to find the right customers, whether they are looking for you at their desktop computer or on their phone on the go. See reviews and insights in Google My BusinessNothing makes your day like a great review from a happy customer. Starting today, business owners…
  • New Study: The Impact of Digital on In-Store Shopping

    Rob Newton
    23 Oct 2014 | 4:00 am
    We've all heard the theories that people who do research online no longer care about the in-store experience … or don't even go to physical stores any more. Or that shoppers who use a smartphone in a store are looking to buy elsewhere.Google decided to find out how much of this is true. We've just run a research study1 with Ipsos MediaCT and Sterling Brands with the goal of discovering how smartphones and online information have changed the in-store experience.The results, as they say, may surprise you.The full details are available at Think With Google. But here's a sneak peek at what we…
  • Online Retailers: The Secret to Seasonal Success in 2014

    Rob Newton
    16 Oct 2014 | 8:02 am
    Originally posted on the Google Analytics blogPlan ahead.Over the past few years, we’ve seen the holiday rush begin earlier and earlier. And we’ve also noticed that the shopping frenzy is extending beyond the traditional season, with transaction rates in 2013 boasting lifts even after Christmas. These trends make for a lot of opportunity for online retailers, but you need to play your cards right. The most important thing you can do to ensure seasonal success is to plan your digital strategy now.  We’ve analyzed transaction behavior from a portion of our Google Analytics accounts…
  • 2014 Holiday Shopper Research: Shopping Never Sleeps

    Rob Newton
    9 Oct 2014 | 9:00 pm
    This holiday shopping season will be our most connected ever, with devices at our fingertips helping us hunt for deals in short moments—whether it’s on a laptop at work or on a smartphone right before bed. In fact, one third of all shopping searches on Google happen between the hours of 10 p.m. and 4 a.m.1 That’s because shopping doesn’t stop once the mall closes. Today’s shopper spends more time than ever researching purchases online at all hours of the day; we’ve gone from midnight snacking to midnight shopping.To understand how digital trends will impact this year’s shopping…
  • Introducing Custom Affinity Audiences across the Google Display Network

    Rob Newton
    7 Oct 2014 | 8:59 am
    Over the past 2 years, we’ve launched affinity and in-market audiences, two new ways to help advertisers reach people across the Google Display Network who are most likely to be receptive to their messages. For example, if you’re marketing a new car for 2015, affinity audiences makes it possible to reach auto enthusiasts, while in-market audiences lets you find people who are actively shopping for a car.Introducing Custom Affinity AudiencesIn the coming weeks, we’re rolling out our newest offering in this suite -- custom affinity audiences. It gives you the flexibility to reach exactly…
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    RKGBlog

  • Video: Reach an International Audience with hreflang Tags

    Jody O'Donnell
    28 Oct 2014 | 7:10 am
    What do you do for an international website that requires using multiple English language variations to provide all the same content, but without breeding duplication? You implement an hreflang tag. Watch SEO Technical Director Jody O’Donnell explain how you can add the hreflang tag to your website to improve your international strategy.   VIDEO TRANSCRIPT Jody O’Donnell:  Hello. Welcome to the RKG blog. My name is Jody O’Donnell. I’m the SEO Technical Director here at RKG. Today we’re going to be talking about international signals and specifically the…
  • Social Media for Social Good

    Price Thomas
    21 Oct 2014 | 9:58 am
    Social media is useful for more than posting pictures of cocktails and our favorite outfits. It’s also a valuable medium for charities and non-profits to spread the word about, and efficiently advertise, their initiatives. Social platforms offer organizations an avenue for cost-effective, real-time campaigning, and give them the opportunity to build relationships with potential donors. Organizations can distill their entire message into a series of easily digestible tweets, pins, posts, and photos, and encourage users to take part and build momentum for a particular cause. One of the…
  • Using Google’s New Merchant Promotion Tool to Speed Up PLA Promo Changes

    Matt Lacy
    20 Oct 2014 | 7:36 am
    Using Google Merchant Promotions has proven to be a great way to increase traffic to your PLAs. By uploading the details in the Merchant Center, you provide Google with the opportunity to display promotional text alongside your PLAs, giving consumers enticing offers that lead to higher click-through rates. The only trouble was that adding new promo information could be an overly cumbersome process, until recently. Google recently released a new tool in the Merchant Center that has made uploading Merchant Promotions a bit more straightforward. Merchants can now create Merchant Promos with the…
  • Holistic SEO: The Foundation of Your Conversion Funnel

    Laura Scott
    16 Oct 2014 | 6:53 am
    Understanding your customers’ purchase behavior is crucial to maximizing the return from your marketing efforts. What is pulling them into your conversion funnel? Where do they exit? What is the difference between a visitor and a converter? One objective of holistic SEO is to understand your users’ path to conversion and what they need in each phase of your conversion funnel. With that understanding, your site can be optimized so that visitors in each phase have an appropriate page that meets their unique needs. In addition to aligning your content with your searchers’ needs, good…
  • Impact of Google Close Variant Matching Starting to Surface

    Andy Taylor
    15 Oct 2014 | 7:57 am
    It’s been nearly two months since Google rolled out the release of mandatory close variant matching for all exact and phrase match keywords, much to the concern of RKG and others in paid search. Taking a look at the overall impact of this change, we are starting to see slight shifts in the makeup of Google traffic. Traffic Levels by Keyword Match Type Nearly all advertisers at RKG chose to opt out of close variant matching when it was still optional. With exact and phrase match keywords now eligible to show for a wider variety of queries, it seems logical to assume that accounts which…
 
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    Traffick: The Business of Search

  • In Online Reviews, How Much Negativity Do We Really Want?

    Andrew Goodman
    14 Oct 2014 | 8:35 am
    Recently, I was pleased to see such extensive coverage of Nancy Peterson and HomeStars in a piece by Diane Jermyn in The Globe and Mail. One common misconception that cropped up, and you see it often with accounts of today’s online review sites, is an assumption that you should see about the same number of negative reviews as positive reviews. Seriously? Even with a low-barrier-to-entry task like writing a short novella or opening a smoothie stand, you rarely see an even distribution. Those who take the risk to devote their time (or lives) to an enterprise, unsurprisingly, typically get…
  • Growing Together Can Be Disorienting

    Andrew Goodman
    14 Sep 2014 | 9:26 am
    Earlier this year, we were sad to wind down a relationship with an eight-year client. It wasn’t unexpected. Few projects take eight years to complete, and despite the need for close and meticulous ongoing campaign management, sometimes when you’re in bed together for eight years, it’s perceived that you’ve run out of ideas. We were instrumental to taking the company from below $500,000 in annual revenues to above $50 million. We’re proud of that. We did our part. We were also frequently blown away by the client’s drive, guts, and innovation. In addition to…
  • Twitter: First Publisher to Directly Counsel Advertisers on How to Blur the Line?

    Andrew Goodman
    4 Jun 2014 | 7:43 am
    At a recent keynote by Twitter Canada head Kirstine Stewart, I was struck by how she advised companies to engage their audiences with rich content first and foremost. In this regard, Twitter executives seem to play a hybrid role. Maybe it’s just the lower headcount, but advocates like Stewart have to walk the fine line of explaining the ad units to potential buyers, while urging companies to properly ‘get’ social media and to (yes) focus more on their followers and their unpaid content than on their ads. It’s as if a Twitter exec has to be at once Matt Cutts, extolling…
  • Je Me Souviens: The European Court Has to Be Wrong

    Andrew Goodman
    15 May 2014 | 8:21 am
    I’m certainly not qualified to work through the constitutionality of any proposed legislation, or legal judgment, that might seek to uphold privacy rights to the extreme of making it a publisher’s job to hide publicly-available information at an individual’s request, even in North America, let alone Europe. But a little common sense, please. Search engines aren’t perfect, but if we search diligently using the right queries, they remain an oasis of transparency in a world of manipulated communications. This is precisely why you have to buy advertising if you want to…
  • Sport Chek’s Big Facebook Ad Test: Revealed

    Andrew Goodman
    24 Apr 2014 | 7:56 am
    Is online advertising effective? Exactly how effective? It depends how you measure. Facebook’s Sheryl Sandberg cites a recent case study by Canadian sporting goods chain Sport Chek attempting to prove that Facebook ads provide a greater lift than paper flyers. “During the two week experiment, sales rose across Sport Chek stores nationwide by 12 per cent.” On the strength of these results, the company will shift 25% of its print ad budget to digital spending in the coming year. Aha! Targeted digital ads work better than paper flyers very few people read. But one suspects…
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    The Clix Marketing Blog

  • #PPCFright2014 Day 11: What’s Your Final Destination?

    John Lee
    30 Oct 2014 | 5:46 am
    Final destination. The end. You can’t cheat death… or at least you can’t cheat the performance of your PPC campaigns. Knowing that a final destination is inevitable, we are forced to plan ahead. What are your goals? What is the end game? Prepare for it or the results will be violent and unexpected. Understand Your KPIs Before you can set goals, you need to determine what KPIs (key performance indicators) are most important to your business, or your clients’ business. Many PPC advertisers default to cost-per-acquisition/conversion. This is an important metric and a…
  • #PPCFright2014 Day 10: Finding Casper, A PPC Account’s Friendly Ghost

    Robert Brady
    29 Oct 2014 | 6:00 am
    In most movies, ghosts are portrayed as specters to be feared. I have yet to meet someone that wanted to be haunted (hey, that rhymes). Sometimes they can even influence the world of the living in negative ways (looking at you Stay Puft Marshmallow Man and Slimer). But can ghosts be helpful? Casper The Friendly Ghost Contrary to the habits of most ghosts to scare the living, Casper is friendly. He wants friends and wants to help people. That’s the kind of ghost I want to know! Looking at your account’s past, you may feel like the ghosts you find are terrifying. You may be haunted…
  • #PPCFright2014 Day 9: 7 Deadly Sins of PPC Management

    Amy Bishop
    28 Oct 2014 | 7:32 am
    You’ve been careful – watching for Zombies and things that go bump in the night. You’re prepared to survive a PPC horror story should one arise but what if you’re in one already and you just haven’t realized it yet? You’ve been on the lookout for stranger danger and you know better than to keep your back to a window, so how could this happen?  Sometimes it’s not the people you don’t know, it’s the people you do.  (Cue the music!) Image By Joby Cummings Below are the 7 Deadly Sins of PPC Management and they don’t call ‘em deadly for nothin’.  These seven traits can…
  • #PPCFright2014 Day 8: How to Survive a PPC Horror Story

    Michelle Morehouse
    27 Oct 2014 | 7:58 am
    We’ve all been there. Happy as clams. Minding our own business. Then you notice your desk chair creak. The sun goes down and clouds are rolling in. The birds begin to sound anxious. Then it happens. The inciting incident: data disappears, performance plummets, everyone is in a panic. At this point you realize you’ve just entered your personal PPC horror story. Don’t panic. You can get through this, but only if you follow some pretty concrete rules. I say “pretty concrete” because let’s be honest, this is a horror movie and you’re never sure what’s going to happen. But decades…
  • #PPCFright2014 Day 7 – Visiting the Pumpkin Patch: Choosing Clients is Like Choosing a Pumpkin.

    Mae Polczynski
    26 Oct 2014 | 4:28 pm
    Halloween isn’t all vampires and ghosts. There are hayrides, candy, and pumpkins! Today we take a break from the spooky to visit the pumpkin patch. Like picking clients, picking the right pumpkin is easy once you identify what suits you best. (*If you feel deprived of PPC terror today. You can read my scary article on the reverse of this topic, Spotting the Succubus Client: How to Identify Rotten Potential Clients and Politely Turn Them Away)   The following list is easy, turning away revenue is not. The short list below is obvious, even intuitive, but the promise for more revenue can…
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    John Battelle's Search Blog

  • My NewCo Los Angeles Picks

    jbat
    28 Oct 2014 | 8:54 am
    The post My NewCo Los Angeles Picks appeared first on John Battelle's Search Blog. I love LA. There, I said it. Yes, I made my entire career and life up here in the Bay Area, and the Dodgers bother me immensely. But I was born in LA, I grew up there, and every time I get back, I get homesick for the light, the warm air, the heady nonsense, and – lately – the extraordinary business culture that’s been brewing these past five or ten years. That culture will be well on display at NewCo LA this year – our first festival in Los Angeles, and our eighth and…
  • Else 10.27.14 – Assange Takes on Google

    jbat
    26 Oct 2014 | 9:30 pm
    The post Else 10.27.14 – Assange Takes on Google appeared first on John Battelle's Search Blog. (image) So what are the most powerful, important, noteworthy stories of the past ten or so days? Read on to find out…. Assange: Google Is Not What It Seems – Newsweek Julian Assange veers between wild eyed conspiracy theory and, well, level-headed conspiracy theory in this rather factless but quite compelling read. The Surveillance State and You - Vice Behind the scenes when Snowden spilled the beans. The Digital Media Layer Cake — Backchannel — Medium A breakdown of how…
  • Around The Kitchen Table, a Better Way To Finance “Secondaries” Is Born

    jbat
    23 Oct 2014 | 10:10 am
    The post Around The Kitchen Table, a Better Way To Finance “Secondaries” Is Born appeared first on John Battelle's Search Blog. Nearly a decade ago I was two years into starting a new company, one that was growing quickly, but at the same time struggling with all the classic problems of a startup. We needed to raise more capital, we needed to hire more of the right people, and we needed to retain and motivate the people we already had brought onboard. But more than anything, I was personally struggling with whether I could keep up the pace. This was my fourth startup, and…
  • “Peak Google”? Maybe, But Is “Native” The Reason?

    jbat
    23 Oct 2014 | 10:00 am
    The post “Peak Google”? Maybe, But Is “Native” The Reason? appeared first on John Battelle's Search Blog. From Thompson’s “Peak Google” post. I love Ben Thompson’s Stratechery site, so much in fact that I’m writing a response to his recent “Peak Google” post, even though these days most of us limit our bloggy commentary to the 140-character windows of Twitter. I’m responding to Thompson’s post for a couple of reasons. First of all, the headline alone was enough to get me interested, and judging from the…
  • Else 10.13.14: Smiling Happy Facebook People (Not Teens, Though)

    jbat
    12 Oct 2014 | 5:00 pm
    The post Else 10.13.14: Smiling Happy Facebook People (Not Teens, Though) appeared first on John Battelle's Search Blog. Now you can buy real, smiling, happy shiny people all over the web, courtesy Facebook. Today’s summary covers the past two weeks of worthy reads, with a strong dose of the Internet’s twin titans Facebook and Google. I’ve also been busy writing on Searchblog, so you’ll find three of my own pieces highlighted below. Facebook’s new Atlas is a real threat to Google display dominance — Gigaom The first such challenge in … forever.
 
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    Bing Ads & Microsoft Advertising Community

  • Bing Ads, IAB Brasil e Sebrae-SP promovem treinamento gratuito para PMEs

    Flavio Reis - MSFT
    30 Oct 2014 | 8:08 am
    Fruto de uma parceria com o Sebrae-SP e a Microsoft, workshop fará um overview das inúmeras possibilidades que a ferramenta oferece aos negócios e dará dicas de gerenciamento de campanhas e otimização.   Em parceria com o Sebrae-SP e o IAB Brasil, a Microsoft promoverá um novo treinamento gratuito sobre o Bing Ads, poderosa ferramenta de anúncios pagos. O workshop será ministrado por Alex Distadio, Bing Ads Sales Lead, e Jane Graziele, Bing Ads Marketing Lead, e acontecerá no auditório da Microsoft em 4 de…
  • Gambling and Contests Guideline Update (U.K.)

    Philip Ryan MSFT
    29 Oct 2014 | 12:00 am
    To reflect recently revised legal requirements for advertising of gambling services in the U.K., we will be changing our Gambling and contests policy on November 1 st 2014. From this date, advertisers need to meet the updated licensing requirements in order to continue promoting online gambling in the U.K. market on the Yahoo! Bing Network. Going forward, advertisers providing gambling services in the U.K. must be in possession of proper authorization issued by the U.K. Gambling Commission . This...(read more)
  • Updates to Navigation, Negative Keyword Lists and Import Improvements in Bing Ads Editor v10.6

    Devang Gandhi - MSFT
    28 Oct 2014 | 1:00 pm
    We are excited to announce the availability of Bing Ads Editor v10.6. You can download it from the Bing Ads Editor download center . If you are existing Bing Ads Editor user, you can expect to see the upgrade prompt in the next few days. We’ve added a number of capabilities to make your campaign management experience easier and more efficient. 1. Easier navigation : Ads and targeting related entity tabs are now consolidated under their respective groups. This will make it easier to navigate...(read more)
  • Suivi de conversions universel : un nouvel outil pour mieux suivre l'activité de vos sites Web sur Bing Ads

    Nishant Gupta
    28 Oct 2014 | 4:37 am
    Nous sommes fiers d'annoncer la disponibilité générale du Suivi de conversion universel à nos annonceurs du monde entier. Ce nouveau Suivi de Conversion est un outil simple et efficace qui permet de définir et de suivre des objectifs essentiels pour votre entreprise (de performances et de conversions). Grâce au Suivi de conversions, vous pouvez associer l'atteinte de ces objectifs à vos campagnes publicitaires sur l'ensemble de vos comptes, campagnes et appareils. En tant qu'annonceur, vous connaitrez ainsi : Les campagnes les plus…
  • Accounts Summary Makes It Easy to Manage Multiple Accounts in Bing Ads

    Sachin Tayade - MSFT
    27 Oct 2014 | 12:00 pm
    We are excited to announce the availability of Accounts Summary, a central location for managing multiple accounts. The new Accounts Summary tab in the Bing Ads Web UI makes it faster and easier to switch between accounts and to review top metrics aggregated at the account level. Requested by many of our advertisers and agencies responsible for overseeing a large number of accounts, the new Accounts Summary page provides a bird’s eye view of up to 2,000 accounts, including the ability...(read more)
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    Compete Blog

  • For Retailers, Search Needs to be About More than Clickthrough Rate

    Jason Caine
    29 Oct 2014 | 8:31 am
    It’s no secret that search is an influential touchpoint in a consumer’s purchase decision for almost any product. Search represents as much as 40% of traffic referrals to online retailers, depending on the time of year and the product being searched. Yet despite the common understanding of search’s importance in the retail industry, there is a still a lot unknown about how consumers interact with a search results page beyond clickthrough rates. The evolution of the search results page means that shoppers are presented with an increasingly diverse number of ways to shop before ever…
  • The Weekly Compete Pulse

    Laura Cantwell
    25 Oct 2014 | 7:54 am
    With October drawing to a close, we bring you the final Weekly Compete Pulse of the month! Here are five of our favorite articles from the past week. If you missed them, here’s your chance to get caught up on the world of digital marketing! Online Retailers Positioned To Take Bite Out Of Pet Sales Things are a-changing in the pet care industry. With the comparatively low cost of entering the ecommerce stratosphere, physical stores are battling some serious competition. Online-only stores are taking off within the industry and have seen strong traffic growth. Read more on the Millward Brown…
  • Online-Only Retailers are Positioned to Take a Bite Out of Pet Sales

    Jason Caine
    21 Oct 2014 | 8:33 am
    The continued growth of ecommerce in CPG and grocery categories is creating a host of new challenges for both retailers and CPG brands. The relatively low cost of entry into ecommerce versus traditional brick and mortar retail businesses has resulted in dozens of new online retailers across CPG categories. For example, the razor category has gotten a lot of attention recently, where DollarShaveClub.com has grown from nothing to almost 800,000 shoppers a month in just two years. For consumers, the convenience of ordering regularly purchased items online represents a significant opportunity for…
  • Sunday Series: Test Prep Sites Score Well

    Laura Cantwell
    19 Oct 2014 | 8:34 am
    It’s fall, and for high school seniors that means one thing: college applications. In September the sites in our test preparation category saw strong MoM growth, particularly those that focus on college admission tests. Collegeboard.org did well last month. Up 35% in traffic from unique visitors, the site made its way into the top 1000 sites, pulling in with a Compete Rank of #946. The SAT-focused page of the website, sat.collegeboard.org, received s total of 1,175,734 UVs in September. The website associated with the other prominent college admissions exam, actstudent.org, saw substantial…
  • The Weekly Compete Pulse

    Laura Cantwell
    18 Oct 2014 | 8:44 am
    In this edition of the Weekly Compete Pulse, we’ve featured a few of our favorite email marketing, content marketing, and overall digital marketing articles. If you missed any of them on our feeds this week, take a look at them below! What Really Makes a Digital Ad ‘Premium?’ Advertising Age is reestablishing their definition of “premium” ads within the confines of context and content. To educate yourself on their take on the term, and to learn their three things that advertisers need to consider in order to optimize their premium ads, check out the article. Email Marketing…
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    Search Engine Journal

  • 10 Tips for an Awesome and SEO-Friendly Blog Post

    Marieke van de Rakt
    30 Oct 2014 | 7:15 am
    Writing a blog post -like all other writing- is a skill. In order to keep your reader interested, you should think about structuring your text and writing in an appealing style. You should help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. If people understand and like your text, they are much more likely to share, like, tweet and link to your post. And that will increase your rankings! So, in order to improve your ranking in Google, you should definitely try to maximize your writing skills! For some, writing for […]The post 10…
  • 8+ Courses to Diversify Your Marketing Strategy Without Feeling Overwhelmed by @seosmarty

    Ann Smarty
    30 Oct 2014 | 5:31 am
    Learning to become a better Internet marketer is a challenge: There’s so much information to discover and so many techniques to try! My list of free (or cheap) marketing courses aims is designed to diversifying your list of learning resources. Many of them will be absolutely new to you. Another important criteria for this list has been productivity. All of these courses are strictly to the point, comprehensive, yet clutter-free. Enjoy! 1. How to Start a Blog Have you ever come across Moz’s beginners’ guide of SEO? First Site Guide is the same caliber, but strictly for beginner…
  • What To Do When Things Go Wrong On Social Media: An Interview With Melissa Fach by @brentcsutoras

    Brent Csutoras
    30 Oct 2014 | 5:22 am
    A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas I was able to catch up with Melissa Fach of Moz and Authority Labs to discuss how to build a community, as well as handle tough situations on social media.  During an average day she manages social accounts with over a million followers as well as several other accounts with 100K+ following. Everyone wants to have a community, but what is it that you really need to focus on in order to set yourself up for […]The post What To Do When…
  • Rethinking E-Commerce Taboos: Don’t Go With the UX Flow by @brianzengdotme

    Brian Zeng
    30 Oct 2014 | 4:02 am
    Ken Olson, Chairman and founder of DEC once famously said, “There is no reason anyone would want a computer in their home.” I bet he felt at least a little silly about that statement by the time he died in 2011. That is the trouble with always going along with ‘the way things are’. Every once in a while, there will be an upstart who will come along and change the rules of the game so startlingly it leaves everyone else completely obsolete in the process. The e-commerce business is no stranger to the ‘this is how it must be […]The post Rethinking E-Commerce Taboos: Don’t Go…
  • Pitch Perfect: Articulating With Eloquence #SEJBookClub by @jrdoog

    Jessica Cromwell
    30 Oct 2014 | 3:45 am
    Editor’s Note: This is the fifth in a monthly series of book reviews by the Search Engine Journal editorial team.  Join us each month to discuss our picks on Facebook, Twitter, and Google+ using the hashtag #SEJBookClub and via the comments below. “Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing in your career or stagnating, earning a powerful ally or burning an important career bridge.” I am an introvert of sorts, so for the most part I keep quiet, but when I am presented with the opportunity to […]The post Pitch…
 
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    AdWords Agency Blog

  • How Local Retailers Can Use Digital to Connect With Consumers

    Nicole Burgan
    29 Oct 2014 | 9:00 am
    Some have claimed that the rise of digital is making in-store shopping obsolete, but new research from Google, Ipsos MediaCT and Sterling Brands suggests a far more nuanced relationship between the two. In fact, the data suggests that consumers’ digital behavior can help retailers increase in-store business. Our report debunks three common myths about the impact of digital on in-store shopping. Retailers can use these insights to find ways to connect and engage with customers, utilizing technology not just to drive shoppers to the store but also to assist them once they’re there.Myth:…
  • In-stream video tools support video ad targeting

    Nicole Burgan
    28 Oct 2014 | 8:26 am
    Cross-posted from the DoubleClick Advertiser blogFor the past week, we’ve discussed the ways that advertisers can pair smart creative with their media buying strategies, to produce successful digital campaigns. Today, we’ll talk about our fourth and final creative and media pairing around in-stream video -- advertisers should make sure they have the right video ad creative to run in their video ad placements. Did you know? In 2014, over a third of mobile phone users streamed or downloaded video on their mobile devices. In 2015, the percent of people watching video on their phones is…
  • HTML5 and in-app creative tools support mobile ad targeting

    Nicole Burgan
    27 Oct 2014 | 10:47 am
    Cross-posted from the DoubleClick Advertiser blogLast week, we talked about how creative strategies support the media buy in successful campaigns. Without ad creative that is engaging and relevant to people, a campaign will fall short of its advertising goals. Further, with consumers spending much of their time on smartphones and tablets, these engaging and relevant experiences need to work across screens. Our third creative and media pairing focuses on creating successful cross-screen advertising: If your media agency is including mobile inventory in the media buy, your creative agency…
  • Dynamic creative tools support programmatic media buys

    Nicole Burgan
    24 Oct 2014 | 7:15 am
    Cross-posted from the DoubleClick Advertiser blogAs we introduced on Wednesday and explained further yesterday, it’s critical to pair your media buying strategies with smart creative strategies to develop more successful digital campaigns. A media buy is only as good as the creative that goes into it! Our second creative and media pairing revolves around the idea of programmatic: When you are buying your media programmatically (automatically, in real-time, with granular information about each viewer) you should also be building your creative messages automatically, in real time, for…
  • Powerful creative management tools support large-scale campaigns: A deep-dive into Asset Library

    Nicole Burgan
    23 Oct 2014 | 7:27 am
    Cross-posted from the DoubleClick Advertiser blogYesterday, we announced 13 updates to our DoubleClick Creative Solutions and explained how advertisers can develop more successful campaigns by pairing their media buying strategies with smart creative.Pairing #1 from yesterday’s post centered on scalability: Creative agencies need robust creative management tools to keep up with the scale and complexity of increasingly large media buys. The new Asset Library tab that launched this week in DoubleClick Studio provides just that -- it allows creative agencies to easily scale and manage their…
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    aimClear® Blog

  • aimClear Presents Deep in the Sheets: An Excel-Focused Video Series for PPC Practitioners

    Erica Melchior
    30 Oct 2014 | 8:06 am
    A deep understanding of Excel is key to a PPC manager’s ability to view and analyze data in a way that results actionable outcomes. That’s why we’ve created a new web series, Deep in the Sheets, beginning with the first five #TASTY hacks below! For PPC newbies and advanced pros alike, Deep in the Sheets will cover Excel hacks and analyses to streamline your workflow and processes. Winning Display Network with Object Based Scraping Controlling the display network placements your image ads serve on out of the gate can be cumbersome. In many cases, the return would not be worth the time it…
  • The Brand in Your Hands: Top Insights From the Front Lines of Community Management

    Kevin Watterson
    24 Oct 2014 | 7:05 am
    Community managers have their client’s reputation at their fingertips every time they take to the keyboard. A typical community manager (CM) for a national brand can have hundreds of interactions a day. Every post and every response carries the potential reward of a new customer…and the potential consequence of a viral fail that will get your client mocked around the world. Other than that the job’s a blast. Hidden behind those interactions are countless decisions that go into a day’s work for the typical CM. Look at all the questions a CM has to answer for just one response to a…
  • Attending #SMX Social? Register NOW for Social Content Distribution Workshop & Dominate!

    Amber Krohn
    16 Oct 2014 | 1:47 pm
    Coming up in November, our aimClear team will head to Sin City for SMX Social. SMX Social is an annual highlight conference and we’re excited to once again conduct our vaunted workshop.  Held November 18, aimClear’s Social Content Distribution for SEO will take place at the ARIA Resort & Casino. Join our internationally accomplished team to unravel the least understood and most powerful tactic in online marketing: paid/organic social content distribution. Workshop attendees will each receive a (free!) copy of “The Complete Social Media Community Manager’s Guide: Essential Tools…
  • Stop Developing Brain Dead Content. Give the People What They Want.

    Ryan McGrath
    14 Oct 2014 | 1:27 pm
    The demand for desirable content that connects customers with brands is nothing new, but its mammoth progression, especially online, has left some marketers squeezed for content ideas. Many of us understand the need to develop fantastic content that excites customers, builds brand affinity, engages and drives customer acquisition, but how do we generate a never-ending stream of new stories that resonates with our customers? By listening to our audiences. Marketers can easily leverage online brand chatter, reputation monitoring and customer feedback through online and offline avenues to…
  • Usability Expert, Shari Thurow, SHOCKING Retort to Responsive Design

    Kevin Watterson
    14 Oct 2014 | 12:16 pm
    Shari Thurow lives at the intersection of search and usability, so when she says listening is the key to creating a great user experience, we should listen. Shari spent time with Marty Weintraub on the expo floor at SMX East zooming out to hit the key bullet points marketers need to remember when thinking about user experiences and user interfaces.
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    www.PerryMarshall.com

  • Brutal Tales of Entrepreneurial Obstinance (Interview with Megan Macedo).

    Perry S. Marshall & Associates (Perry S. Marshall)
    10 Oct 2014 | 11:19 am
    Ever feel like you’re trying to knock down doors with the soft skin of your nose? Spinning your wheels? Trying to stuff down who you REALLY are so you can pretend to be who you think you SHOULD be? Here’s my story of stubbornness, misguided persistence, and deafness to the wise whispers of intuition. Maybe it can save you a few years of frustration…and a few layers of skin on your nose! Go to SelfDisclosure.tv for more episodes and extra content, including an mp3 of Megan’s interview with Perry.
  • Do You Know Anyone Who Actually Works 4 Hours a Week?

    Perry S. Marshall & Associates (Perry S. Marshall)
    23 Sep 2014 | 7:18 am
    Tim Ferriss’s brilliant book, “The 4-Hour Work Week”, was loaded with time-saving, money-saving insights. But do you know any wealthy person who actually works only 4 hours per week? I do. Watch the video. From 60 Hours to 20…Get Mastermind Club 12 Here
  • A “Frying Pan Upside the Head”

    Perry S. Marshall & Associates (Perry S. Marshall)
    16 Sep 2014 | 9:20 am
    How a concussion sustained during a flag football game forced one entrepreneur to “do nothing” for a few days…and gave him a new vision for the future. Listen to my brief interview here. MP3 (Right-click and select Save Link As…)
  • Why Star Principle is the Most Important of All Business Strategies

    Perry S. Marshall & Associates (Perry S. Marshall)
    13 Sep 2014 | 7:06 am
    Click Here to Apply
  • Thoughts on Isaac Newton

    Perry S. Marshall & Associates (Perry S. Marshall)
    12 Sep 2014 | 6:00 am
    Click Here to Watch the Video.
 
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    » PPC Consulting Firm »

  • Is Perfecting PPC Campaign Structures Driving You Crazy?

    Greg Meyers
    23 Oct 2014 | 7:35 am
      Years ago, I was told by in Father-in-law and backed up by others in the Family that there is an old Italian Myth which claims that a Donkey thinks about killing its owner 9x a minute everyday. That is crazy right? Well, let’s consider how many times have PPC marketers go back and forth on how to organize campaigns and adgroups. For my experience, it’s one of those constant things that always seem to question the initial strategy. However, there are “rational” reasons to change up the structure once in a while to get the most out of the advertisers budget.
  • Google Channeling “Magazine Layouts” for Better Mobile User Experience

    Greg Meyers
    29 Sep 2014 | 9:35 am
    Ahh, the evolution on online behavior keeps on changing and in many cases, it’s starting to reinvent itself into the “ol magazine” world. We went from Desktops, to Smartphones, then Tablets. As more and more of these devices are being developed, Google has once again “stepped up the plate” to leverage all of these variations so that advertisers can get their most bang for their buck, or shall I say Googles’ buck. Let’s discuss…   In a recent article entitled “Building the next generation of display ads for a multi-screen world”…
  • Hertz Rental Car Winning in PPC Marketing

    Greg Meyers
    15 Sep 2014 | 1:44 pm
    The Rental Car Industry is not only a $24 Billion Dollar Industry, it is also highly competitive landscape, especially within PPC Marketing and Social Media. According to the USA Today article entitled Rental car companies court customers on social media, author Garry Stoller interviews Unmetric CEO Lux Narayan and reveals that “Hertz has the best use of Twitter and the best YouTube channel, and Enterprise has the best use of Facebook. It’s interesting to find that the two largest rental-car companies in the world, Enterprise and Hertz, have found separate niches for building up…
  • Organic Wine Retailers Reveal Diverse PPC Strategies & Budgets

    Greg Meyers
    14 Sep 2014 | 11:00 am
    As someone who has improved his palate over the years and is becoming sort of a “wine snob” these days, I decided to see what the PPC Landscape looked like for Organic Wine Retailers, and boy is it diverse. The Keyword coverage and budgets are vastly different and begs a few questions like: (1) Were they poorly executed from the start?, (2) Too much Competitive saturation? (3) Is it the right audience for a healthy ROI? With the help of PPC Competitive Software such as SpyFu, I have the ability to identify and compare what keywords specific online retailers are bidding on, as well…
  • Hey Nonprofits! Meet Salesforce’s Power of Us Program

    Greg Meyers
    5 Aug 2014 | 12:55 pm
    The Salesforce.com Foundation, (also known as Power of Us Program) help nonprofit organizations and higher education institutions can get access to salesforce.com products and resources to help expand our collective impact. These resources, combined with the programs and expertise of thousands of nonprofit organizations, allows us to create positive change in the world. The Power of Us Program includes: 10 donated Enterprise Edition licenses Deep discounts on additional licenses, products and/or services from Salesforce.com Discounts on Salesforce.com training Discounts on Salesforce.com…
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    Certified Knowledge

  • Last Chance to Register for the AdWords Workshops in Las Vegas and Milan, Italy

    brad
    28 Oct 2014 | 7:00 am
    The last two workshops of the year are almost upon us; so if you’d like to go – this is your last chance to register. The two workshop leftin 2014 (and the first 2015 one will most likely won’t occur until March) are: SMX Milan: AdWords Workshop: When: November 12th, 2014 Where: MiCo – Milano Congressi, Milan, Italy Details: Workshop Details Please note: The workshop will be in English SMX Social: AdWords Workshop: When: November 18th, 2014 Where: The ARIA Resort & Casino, Las Vegas Details: Workshop Details We’ve sold out every workshop this year so if you…
  • Learn How to Increase Your Personal Brand with Mel Carson

    brad
    23 Oct 2014 | 7:00 am
    Mel and I did a Marketing Nirvana radio show two weeks ago on personal branding, where we: Introduced personal branding Covered how companies should think about personal brands Talked about corporate measurement And so forth… On this show, we move past the corporate influence and dove into how to increase your personal brand; and cover such topics as: Levels of branding (just in-house rockstar to international speaker) Tactics to increase your brand Measuring your influence Where & how to start speaking Introverts & branding How to monetize your brand If you missed show one and…
  • The AdWords Workshop Early Bird Pricing Ends Soon

    brad
    14 Oct 2014 | 7:00 am
    The early bird pricing discount for SMX Social in Las Vegas ends October 17th. This pricing also gives you a discount on attending the AdWords Workshop; so if you want to attend, save yourself some money by registering today. There are two workshops left in 2014 (and the first 2015 one will most likely won’t occur until March): SMX Milan: AdWords Workshop: When: November 12th, 2014 Where: MiCo – Milano Congressi, Milan, Italy Details: Workshop Details Please note: The workshop will be in English SMX Social: AdWords Workshop: When: November 18th, 2014 Where: The ARIA Resort &…
  • Learn About Personal Branding with Mel Carson

    brad
    9 Oct 2014 | 7:00 am
    Personal branding can help your reputation, your companies reputation, and can lead to a lot of positive gains such as new clients, larger salaries, and new opportunities. It can be difficult to put together a plan for personal branding. You might need your companies buy-in, have them send you to conferences, and of course, there’s work for you to do as well whether it’s pitching conferences to speak or just creating a consistent message across social media. To explore the possibilities of personal branding, I elicited Mel Carson to do two radio shows on branding. Mel Carson is the…
  • The Last Two AdWords Workshops of 2014 are in Las Vegas and Milan, Italy

    brad
    30 Sep 2014 | 7:00 am
    There are only two AdWords Workshops left in 2014; and the first one in 2015 won’t occur until March. The two workshops will be in Vegas and Milan, Italy. SMX Milan: AdWords Workshop: When: November 12th, 2014 Where: MiCo – Milano Congressi, Milan, Italy Details: Workshop Details Please note: The workshop will be in English SMX Social: AdWords Workshop: When: November 18th, 2014 Where: The ARIA Resort & Casino, Las Vegas Details: Workshop Details Please note: The early bird pricing is in effect until October 17th We’ve sold out every workshop this year so if you want to…
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    WordStream

  • How to Switch from Automatic Bidding to Manual Bidding in AdWords

    Caleb Hutchings
    30 Oct 2014 | 5:18 am
    New England can be a fabulous home for adventure. A recent weekend included a kayaking excursion on the open ocean, bouncing from island to island off the coast of Portland, Maine. In such an environment, kayaks can be tricky things to control. Abrupt changes in wind, spontaneous large waves from the intersecting boating lanes, and the general instability of the craft can make for a challenging experience. Yet this tandem craft was equipped with an extra device for control: a rudder. This small feature enabled you to agilely control the entire vessel with the slightest adjustment on its…
  • 31 of the Best Internet Marketing Articles of the Year (So Far)

    Megan Marrs
    29 Oct 2014 | 5:56 am
    It seems that every few months something huge is going down in the world of online marketing. It’s such an action-packed industry that it’s often easy to miss some of the awesome content and major milestones that occur in the field.It’s no fun to be behind the times, which is why we’re bringing you the 31 best internet marketing articles from a variety of sources and experts.From modern link building guides and content promotion plans to industry news and groundbreaking studies, there’s something for everyone.Best Internet Marketing Articles: Content Marketing and Promotion1. How to…
  • Hotels.com Busted for Buying Links, Offers Weak Apology

    Larry Kim
    28 Oct 2014 | 2:14 pm
    As is true of so many things in life, the big boys have it a whole lot easier than the rest of us. Fishing for backlinks in exchange for money can be risky (not to mention deeply unethical), but that didn’t stop Hotels.com, an Expedia property, from sending out spammy emails asking travel bloggers for precisely that.What Happened?Earlier this month, a number of influential travel bloggers received an email from an as-yet unnamed “SEO Manager” for Hotels.com’s Americas division. The poorly-written email was sent from a Hotels.com email address, and claimed that the SEO Manager had been…
  • Niche Marketing: 7 Ways to Get It Right

    Dan Shewan
    28 Oct 2014 | 5:37 am
    If you’re a marketer working in a highly specialized industry, you might be wondering about how you can maximize your impact and make your mark. Some marketers mistakenly believe that being in a niche industry is a disadvantage, but it’s all about how you look at it.Being a glass-half-full kind of guy, I thought I’d offer some suggestions to poor, beleaguered marketers working in very specialized industries. Follow these seven tips to get the most out of your niche marketing campaigns.1. Know Your Target Market Inside OutJust because your product or service only appeals to a narrow…
  • 5 Seriously Powerful but Underused Google AdWords Features

    Larry Kim
    27 Oct 2014 | 5:42 am
    Google AdWords is a seriously powerful, dynamic online advertising platform, yet few users ever even begin to reach their full potential within the service. Google is constantly updating AdWords, adding new features, killing off ones that don't work, and changing the way features function, thousands of times a year.It's no wonder marketers can't keep up! Thanks to this ever-changing nature of AdWords, there are some really significant features that hardly get any play at all. However, these underused features can have a serious impact on your PPC performance.If you want to really bury the…
 
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    Portent » PPC

  • Google to Localize Call Extensions. Hurrah?

    Timothy Johnson
    21 Oct 2014 | 8:30 am
    Starting in early November, Google will allow advertisers to use local area codes in their call extensions that utilize Google forwarding numbers.  Previously, you had two options: use your own number and lose the ability to track calls in AdWords, or use an (866) forwarding number randomly assigned to your ads. With this new feature, local advertisers will get the added benefit of call tracking while keeping the friendly feel of a local area code number in the search results. How do I set it up? Easy! Google will automatically transition all eligible local phone numbers where available.
  • Six Ways to Win on your Competitor’s Branded Keywords

    Chad Kearns
    9 Oct 2014 | 6:00 am
    Occupying your competitor’s SERP space with a pay-per-click ad provides the ability to capture traffic and convert visitors into customers who may have had previous intentions of spending their money elsewhere. While bidding on the branded terms of your competitors is not an innovative practice, poor execution is something we see over and over again. Poor execution when buying on your competitor’s brand names is a terrific way to flush your ROAS down the drain. When looking to go after this type of paid traffic, it is important to look at two sides of the paid search user journey- first,…
  • Pay Per Click Advertising Explained by a Non-PPC Person

    Mike Fitterer
    24 Sep 2014 | 12:18 pm
    Pay Per Click Advertising (PPC) should be an integral part of every company’s online marketing strategy. Seriously, it’s legit. After all, what marketer wouldn’t like having totally transparent marketing spend and return data available just a few clicks away? Oh, every marketer likes that sort of data? That’s what I thought. Here’s the problem. Most people don’t actually understand PPC. Many aren’t even sure what PPC is. In many minds it’s like the functionality of a TV set – you just turn it on and BAM, it works! Well, surprisingly enough that’s not the case. That’s why…
  • Make Your Google Shopping Campaigns Multilingual

    Kiko Correa
    18 Sep 2014 | 9:49 am
    Have you ever stumbled onto a new feature without even realizing it? It just happened to me recently when I told my boss Elizabeth that I had gotten a second, French language, PLA feed going for a client. She looked at me sideways and said “how’d you do that?” Considering she’s covered a PLA base or two (or million) I was pretty shocked that she was surprised. She let me know that “No, Kiko, this hasn’t always been a thing”. Without even meaning to, I had stumbled into something new. I’ll take you through the process I went through to set up Google Shopping campaigns in…
  • PPC and SEO — Shouldn’t They Get Along?

    Laura Oden
    11 Sep 2014 | 1:25 pm
    Both pay-per-click advertising and organic listings vie for your attention when you search, but do the two types of search results always have to be at odds, or can savvy marketers use SEO(Search Engine Optimization) and PPC (Pay-Per-Click) in tandem to dominate the search results? Making Portent history, Laura Oden (PPC Strategist) and Kaitlin McMichael (SEO Strategist) tackle the first tag-team blog post, putting their heads together to figure out how PPC Strategists and SEO Strategists can work together. The thought process was if we can co-exist at a Christmas party, then chances are we…
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    Local Search Solutions

  • How To Make Your SEO Business Sustainable

    Jason Keeler
    19 Oct 2014 | 7:44 pm
    It’s came to my attention that many readers of this blog are actually aspiring SEO’s themselves. Psst! I have a secret I want to share with you…we’re in a crowded industry. Despite the roughly 8.9 million results returned by Google for “Death of SEO”, there’s an ever growing number of people pitching SEO services to businesses large and small. While that’s great for consumers, it might not be great for the sustainability of your SEO business. So how do you combat that? One thing to do (or several things, depending on how you look at it) is to try your hand at emulating…
  • 3 Questions To Ask Before Hiring An Ad Agency For SEO

    admin
    21 Sep 2014 | 9:26 am
    There’s a few ultra-important questions to ask before hiring and ad agency for SEO purposes.  If you don’t get the answers to these questions, you’re probably setting yourself up for disappointment. Why? Because most advertising agencies are focused on delivering creative work, not results.  Others have business models centered on billing you for their time (which, again, does not take results into account). That’s not to say there aren’t agencies with strong, proven search optimization chops.  There certainly are. But there’s far more who have no clue what SEO really is, yet…
  • Cheap Content Writers Aren’t Worth Your Time

    admin
    3 Aug 2014 | 8:10 pm
    Buying Content By The Word Is Beyond Absurd O-desk, Elance, College Writers, Content Runner…all pretty much the same thing. A huge pile of non-native English writers who are willing to crap out a few hundred words for a the cost of a Starbucks latte. Literally. The worst part about people watering down the content marketing landscape with this worthless stuff? The fact that companies buy it. I’m amazed at the fact that more and more of these companies keep showing up in MY inbox, of all places. Especially the ones based in India or Nigeria. I find myself wondering what business…
  • Social Clutter: Unraveling Social Media

    Search Specialist
    8 Jul 2014 | 8:45 pm
    What social outlets are worth your time? The buzz around social media marketing has died down a little bit, especially with the advent of native advertising gaining traction in recent months. Still, it’s a viable outlet for engagement and brand building. Whether you own a brick-and-mortar shop serving a local audience or an online business that reaches customers all over the world, you’re probably using at least one social media outlet to market your business. But with so many options, you may be struggling to justify where you spend your time and dollars. Do you focus on your Facebook…
  • 5 Key Local SEO Ranking Factors

    Search Specialist
    5 Jul 2014 | 8:49 pm
    Local SEO Ranking Factors Are More Detailed Than You Might Think Business owners tend to fall in to two categories when it comes to Local SEO and what impacts a local SERP. The first are those that don’t know a thing about it, and readily admit that. The second are those that read a few blogs or about.com entries, and think it should be a breeze. To those in the second group…I’ll let my good friend Lee Corso express my sentiment below: That’s right. Not so fast my friends. The amount of factors that go in to Google’s placement in local search results is deep.
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    Click Click Media » Google AdWords

  • How to Master Competitive Keyword Research for Your PPC Campaign

    Phillip Wendell
    27 Oct 2014 | 7:41 pm
    Image Source: ShutterStock.com Finding the right words for a paid search campaign is usually always easier said than done; however, as any marketer should know, keyword research is the cornerstone of any PPC successful campaign. While both a science and an art, mastering competitive keyword research demands that you are able to understand your audience well enough in order to predict what they’re going to be typing in the search box. As with any effective marketing tool, the key to driving a successful campaign is with thorough research and understanding of the competition. Below is a brief…
  • 4 Things Everyone Gets Wrong When Starting AdWords

    Jeremy Decker
    21 Oct 2014 | 6:00 pm
    Wasted Ad Spend. No-one wants it but everyone that is learning AdWords will inevitably do it. Having worked on Google AdWords campaign for going on nine years now almost every campaign I see, audit or get given has one if not all of these common mistakes. Spend the ten minutes it takes to learn these points carefully and check your campaigns today. Your wallet will thank you! Setting Broad Geo-Targeting Whether you’re focussing your campaign nationally or to a specific state/city, it’s important to be as specific as possible with your geo-targeting. Rather than targetting Sydney as a…
  • Outside the box Text Advert Idea’s

    Phillip Wendell
    8 Oct 2014 | 8:36 pm
    How many years have we spent creating text ads for AdWords campaign? The answer is 8….. 8 years of working out how to best sell a plumber in Sydney using 25 characters or less. Years of experience has taught us a thing or two about how to create ads to a formula where we can come up with at least three creatives that we know will work. (see this earlier article). But this gets boring To combat this creative drain on our souls whereby an ‘average’ account has 15,000 individual ads, we often run as part of a spit test “outside the box” advert idea’s. Add creative ads into your…
  • Selling on Google Just Got Easier with The New AdWords “Callout” Extension

    Jeremy Decker
    3 Sep 2014 | 5:44 pm
    If you’ve had any experience creating adverts for a Google AdWords campaign, chances are you’ve at one point been frustrating by the heavily restricting character limits currently imposed on your ad description lines… if you’re anything like me, there has been more than a few long days spent silently cursing Google for not allowing you to include just that one extra character in order for you to generate that perfect ad. It seems like Google must have somehow been listening, because today they’ve announced and rolled out “Callout Extensions” – the newest addition…
  • Call me maybe! 5 top tips to get phone calls from your landing page.

    Phillip Wendell
    3 Sep 2014 | 1:13 am
    In the world of local business advertising a phone call can be worth up to three times as much as a form based enquiry. Not only do they take half the time to deal with, but are much more likely to convert on the spot without comparison shopping. What can be done over the phone by a business owner that runs a local business (such as a restaurant, plumber or mechanic), is amazing – they are professionals that can easily take a call and book in an appointment in minutes. Now we all know that landing pages are an essential part of any online advertising campaign, especially for direct…
 
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