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  • Yahoo Buys Social Commerce Site Polyvore

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
    Greg Sterling
    31 Jul 2015 | 2:31 pm
    Yahoo announced this afternoon that it was buying social shopping destination Polyvore. Yahoo said in its release that the acquisition would “strengthen Yahoo’s digital magazines and verticals through the incorporation of community and commerce, and together Yahoo and Polyvore will power... Please visit Search Engine Land for the full article.
  • Everything You Need To Know About PPC Conversion Tracking

    PPC Hero
    Cassie Oumedian
    31 Jul 2015 | 4:00 am
    Read on as we cover the conversion tracking and implementation basics across several major PPC advertising programs. Read more at PPCHero.com
  • Bing Tests Emoji Keyboard

    Home - SearchEngineWatch
    Mike O'Brien
    31 Jul 2015 | 1:09 pm
    Not long after becoming the first search engine to allow users to search with emojis, Bing is testing an emoji keyboard.
  • Search Ads on Google Play and new app promo tools roll out to advertisers and developers

    Inside AdWords
    Rob Newton
    29 Jul 2015 | 9:58 am
    People turn to their phones billions of times a day for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. And in these intent-rich moments, they often turn to apps to get what they need. Runners may search for a “mileage tracker” app as they start training for a marathon, foodies may look for “restaurant” apps to check out the trendiest new places in town, and frequent fliers may search for “top games” to play before a long flight. In fact, search is one of the biggest drivers of app installs in the Play Store.That’s why we’re investing in new ways to help…
  • Video: A Close Look at How Brands Leverage Pinterest

    RKGBlog
    George Kamide
    30 Jul 2015 | 6:49 am
    Pinterest has over 50 billion pins and counting. In order for brands to succeed on Pinterest, their content must be discoverable. In this video, George Kamide discusses strategies that brands can implement in order to get their content seen on Pinterest, along with examples of how brands have successfully leveraged the platform.   VIDEO TRANSCRIPT George Kamide:  Hi there, and welcome back to the blog. Today, we continue our social series with more on how to succeed on Pinterest. In our last video, Price talked about Pinterest value as a revenue channel and today we’ll talk a…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • Yahoo Buys Social Commerce Site Polyvore

    Greg Sterling
    31 Jul 2015 | 2:31 pm
    Yahoo announced this afternoon that it was buying social shopping destination Polyvore. Yahoo said in its release that the acquisition would “strengthen Yahoo’s digital magazines and verticals through the incorporation of community and commerce, and together Yahoo and Polyvore will power... Please visit Search Engine Land for the full article.
  • SearchCap: Slow Google Panda, SEO Landing Pages & TheLandys Extended

    Barry Schwartz
    31 Jul 2015 | 1:00 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Slow Google Panda, SEO Landing Pages & TheLandys Extended appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Deadline Extended For 2015 Search Engine Land Awards Entries

    Search Engine Land
    31 Jul 2015 | 12:00 pm
    Due to overwhelming response and the high level of interest, we have decided to extend the entry deadline for the Search Engine Land Awards until FRIDAY, AUGUST 7, 2015, at 11:59 p.m. ET. As the entry fees add to the total charitable contribution from the awards program, we appreciate the search... Please visit Search Engine Land for the full article.
  • Deepen Your Social Marketing Skill Set – Attend Marketing Land’s SocialPro Conference

    Search Engine Land
    31 Jul 2015 | 9:48 am
    Take your social media marketing skills to unprecedented levels by attending SocialPro! Formerly known as SMX Social Media Marketing, SocialPro is the conference to learn groundbreaking tactics taught by leading brands and agencies from across the globe. SocialPro is programmed by the editorial... Please visit Search Engine Land for the full article.
  • Squeezing More Value Out Of Your Most Important SEO Landing Pages

    Tom Demers
    31 Jul 2015 | 7:57 am
    Key landing pages not performing as well as you'd hoped? Check out columnist Tom Demers' helpful guide to getting the most out of your best content. The post Squeezing More Value Out Of Your Most Important SEO Landing Pages appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
 
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    Home - SearchEngineWatch

  • Bing Tests Emoji Keyboard

    Mike O'Brien
    31 Jul 2015 | 1:09 pm
    Not long after becoming the first search engine to allow users to search with emojis, Bing is testing an emoji keyboard.
  • How Do You Rank on Google?

    Mike O'Brien
    31 Jul 2015 | 6:02 am
    Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important.
  • The New Media Meritocracy

    Kevin Lee
    31 Jul 2015 | 4:30 am
    Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned.
  • 5 Modern-Day Alternatives to Link Building

    Jayson DeMers
    31 Jul 2015 | 3:30 am
    Things like social shares, third-party reviews and Nofollow links are just as valuable as traditional links, but don't carry the same risk of penalty or the stigma of "link building."
  • Google Given Right to Appeal in Safari Cookies Case

    Dave Neal
    30 Jul 2015 | 1:14 pm
    The U.K. Supreme Court has granted permission in part for Google to appeal against a ruling relating to a dispute over the user information through cookies via use of the Apple Safari browser.
 
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    Inside AdWords

  • Search Ads on Google Play and new app promo tools roll out to advertisers and developers

    Rob Newton
    29 Jul 2015 | 9:58 am
    People turn to their phones billions of times a day for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. And in these intent-rich moments, they often turn to apps to get what they need. Runners may search for a “mileage tracker” app as they start training for a marathon, foodies may look for “restaurant” apps to check out the trendiest new places in town, and frequent fliers may search for “top games” to play before a long flight. In fact, search is one of the biggest drivers of app installs in the Play Store.That’s why we’re investing in new ways to help…
  • Easily update and validate ads with new enhancements to Merchant Center data feeds

    Rob Newton
    28 Jul 2015 | 7:00 am
    Your data feed is key to promoting your products on Google.com — it lets you capture the attention of shoppers by letting them know you’ve got exactly what they’re looking for. To help you seamlessly update ads and quickly get products in front of new customers, today we’re excited to announce two data feed enhancements to Google Merchant Center — one that improves efficiencies for large retailers, and one that helps small retailers get on board more easily:Online product inventory feeds: a new feed type that lets you quickly update price, availability and sale price of your…
  • Introducing more powerful Dynamic Search Ads, built for your business

    Rob Newton
    27 Jul 2015 | 10:10 am
    Whether it’s “hotels near me” or “nearby hotels,” people often search for the same things differently. So reaching your customers in the moments that matter can sometimes be a moving target. In fact, of the billions of searches made on Google every day, 15% of them have never been seen before.1 Couple that with shifting product inventory and content hidden deep within your website, people don’t always find what they’re looking for. That’s why three years ago we introduced Dynamic Search Ads (DSA).Today, we’re excited to announce that DSA has been enhanced and retooled from…
  • See the future of video by looking behind you: Introducing 360 degree video ads

    Rob Newton
    22 Jul 2015 | 6:00 am
    Video is already the most effective medium for connecting with consumers thanks to the power of sight, sound and motion. But what if there were a way to let people become even more immersed in your video ads? To help advertisers deliver richer experiences, we’re introducing 360 degree video ads on YouTube.360 degree video ads let you engage your audience in an entirely new way. Available today in Chrome and the YouTube app on Android and iOS, viewers can explore every angle of your videos by dragging their mouse or moving their phone to shift their POV 360 degrees – up, down, left or…
  • Introducing Manufacturer Center - a tool to help brand manufacturers provide authoritative product information to online shoppers

    Rob Newton
    21 Jul 2015 | 11:01 am
    With more than 100 billion searches per month, Google answers a significant number of the world’s product and shopping-related queries. And online shoppers expect product information, such as images, descriptions and variants, to be accurate, rich and consistent. Manufacturer product data is critical to deliver this experience. Today we’re launching Google Manufacturer Center: a tool that helps brand manufacturers accurately represent their products to shoppers across google.com, Google Shopping and other Google services. By uploading authoritative product data to the tool, manufacturers…
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    RKGBlog

  • Video: A Close Look at How Brands Leverage Pinterest

    George Kamide
    30 Jul 2015 | 6:49 am
    Pinterest has over 50 billion pins and counting. In order for brands to succeed on Pinterest, their content must be discoverable. In this video, George Kamide discusses strategies that brands can implement in order to get their content seen on Pinterest, along with examples of how brands have successfully leveraged the platform.   VIDEO TRANSCRIPT George Kamide:  Hi there, and welcome back to the blog. Today, we continue our social series with more on how to succeed on Pinterest. In our last video, Price talked about Pinterest value as a revenue channel and today we’ll talk a…
  • Prime Day Drives Amazon Product Ads Conversion Rate Down, Impressions on Google Up

    Andy Taylor
    22 Jul 2015 | 6:41 am
    Amazon’s Prime Day on July 15, 2015 was met with many reactions, from shoppers upset at the fact that some products sold out quickly, to criticism of the product selection chosen for the sale, to Amazon’s own trumpeting of its first attempt at creating a sales holiday that was ‘bigger than black Friday.’ While numbers across the industry indicate varying levels of impact for businesses outside of Amazon, our own data shows that advertisers saw big movement in Amazon Product Ads traffic and conversion rate surrounding Amazon’s big day. Further, it appears Prime Day shoppers spilled…
  • Google’s Buy Button and Expandable Shopping Ads May Push Mobile PLA Performance in Line with Desktop

    Andy Taylor
    21 Jul 2015 | 6:36 am
    Google recently announced a handful of updates being made to Product Listing Ads on mobile devices, including the formal release of the Purchase on Google option (or as it’s more commonly known in the industry, the ‘buy button’) as well as the Expandable Shopping Ads feature. Let’s walk through these updates and examine what the impact of each stands to be. The Buy Button, er…Purchases on Google Long anticipated and detailed at length in my colleague Mark Ballard’s piece, the buy button, or Purchases on Google as the product has actually been named, stands to provide a…
  • Video: How has Mobile Impacted Paid Search?

    Andy Taylor
    20 Jul 2015 | 5:59 am
    A few weeks back at SMX Advanced I had the opportunity to sit down with Gemma Birch of Webcertain TV to talk about mobile paid search, touching on subjects ranging from geographic trends to cross-device estimates to the implications of the just-announced Google buy button. We also touched on geographic trends regarding mobile and the impact of income. Check it out. Related: Video: Convert More Mobile Visitors In this video we walk you through some of the reasons why fewer mobile visitors convert, and provide you with... Payback? eBay Dropped Google’s Mobile Search Ads in Favor of Bing A…
  • Merkle|RKG Digital Marketing Report: Q2 2015 Released

    Mark Ballard
    15 Jul 2015 | 8:39 am
    Today we are pleased to announce the release of Merkle|RKG’s Q2 2015 Digital Marketing Report for download. The report offers data and analyses to highlight trends across paid search, search engine optimization, display ads, comparison shopping engines, and other areas of digital marketing. The Q2 report also provides in-depth analysis of the rising cost-per-click (CPC) of brand paid search ads, which seems to be tied to the steady increase of first page minimum CPCs and reduction of ad impressions on Google. We also examine the steadily growing presence of Amazon text ads on the SERP, as…
 
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    The Clix Marketing Blog

  • Clix Marketing #PPC News & Views: July 31, 2015

    Michelle Morgan
    31 Jul 2015 | 5:46 am
    Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Skift Four Big Mistakes Hotels Make with International PPC Marketing: Although the title of this post centers around hotels, the themes and practices outlined in this post can be carried over to nearly any vertical in international PPC. Check out the post to make sure you’re not making these harmful mistakes with your overseas campaigns. PPC Hero Dissecting PPC Agency Pricing Models: No matter if you’re an agency, a one man shop, or in the market…
  • Google Shopping Continues To Grow Up

    Susan Wenograd
    29 Jul 2015 | 7:36 am
    Google Shopping has been busy over the past year and is growing up fast. In case you haven’t heard, they’re adding features at a rapid pace, taking Shopping from a fairly simplistic platform into a much more robust one. It’s interesting, since aside from upgrading PLAs to Shopping campaigns, the features have seemed largely static for quite awhile now. Well, no more…as Shopping continues to grow, it looks like Google is starting to pay more attention to enhancing the experience, both for users and for advertisers. This is especially true for mobile users, which are…
  • The BIG LIST of Tools & Software Required to Run a Digital Advertising Agency

    John Lee
    28 Jul 2015 | 4:13 am
    As I was hurtling through the air at breakneck speeds the other day (In an airplane silly! I’m not Superman.), I had a thought. “Holy crap! The amount of tools and software I use each day is INSANE.” And as any sane person would, I proceeded to write it all down. The more I wrote, the more I realized that going to work these days is more like stepping into The Matrix. “There is no spoon.” It was a fascinating exercise to see on paper what software and tools it takes to run Clix Marketing. There’s account-side stuff that nearly all PPC managers use.
  • Which Sales Persona Does Your Site Exemplify?

    Amy Bishop
    27 Jul 2015 | 5:57 am
    A few weeks ago, I wrote a post about the newest member of your sales team. Spoiler alert: it’s your web site. Your web site may be the first interaction that potential consumers have with your brand (and anonymously, no less). Therefore, their decision to pursue a relationship with your brand hangs in the balance of your web experience. That’s why it is so important to put your best face forward with your digital experience. So now that we’ve established that your web site is a member of your sales team, let’s find out just which sales persona most closely describes your digital…
  • Clix Marketing’s #PPC News & Views: July 24, 2015

    Michelle Morgan
    24 Jul 2015 | 6:10 am
    Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts The SEM Post PPC Audits: A Guide to Playing Fair: Our industry relies on audits (in most cases) for an agency to prove their worth to a potential client. But there are some areas of account audits that are fair game and others that should be taken with a grain of salt. Check out the article for more. PPC Hero 5 Ways PPC Accounts Are Like Toddlers: Whether you have kids or have just been around that one kid for 20 minutes that one time, this article draws some…
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    John Battelle's Search Blog

  • NewCo Cincinnati Is Next Week. Here Are The Companies I’m Getting Inside

    jbat
    16 Jul 2015 | 2:35 pm
    The post NewCo Cincinnati Is Next Week. Here Are The Companies I’m Getting Inside appeared first on John Battelle's Search Blog. I know I rave about all the NewCo cities, but once again I am picking my companies from a new festival lineup – and once again, I’m blown away. Next week is NewCo Cincinnati, and wow – what a stellar group of companies to chose from. Our partner Cintrifuse has really killed it – an impressive list of sponsors (P&G, SnapChat, BuzzFeed, Google!) and an even more impressive list of host companies. From arts to private/public…
  • Scaling Through Culture: WeWork and Blue Bottle (vs. Regus and Starbucks)

    jbat
    17 Jun 2015 | 10:48 pm
    The post Scaling Through Culture: WeWork and Blue Bottle (vs. Regus and Starbucks) appeared first on John Battelle's Search Blog. The way we work is changing. That statement seems self-evident to anyone involved in what I call the NewCo economy – work no longer has to be a duty, it can be a calling. For those blessed with the talent, education, connections, and skill to turn work into part of their self expression, work isn’t the thing you have to do so you can “have a life” – instead, work is your life, and your life is your work – and…
  • Why Does Silicon Valley Like “Silicon Valley” So Much?

    jbat
    15 Jun 2015 | 8:20 pm
    The post Why Does Silicon Valley Like “Silicon Valley” So Much? appeared first on John Battelle's Search Blog.   HBO’s Silicon Valley, which concluded its second season last night, is an unmitigated hit amongst the Valley folk I’ve come to know and respect. As someone who’s lived variations of the show’s comedically dramatized plotlines – investor takeovers, company-threatening lawsuits, sexist bro cultures, etc. – it makes me cringe, chortle, and engage – something precious few shows can reliably accomplish regardless of their subject matter. This…
  • Forget Work Life Balance. It’s All About Work Life Integration

    jbat
    1 Jun 2015 | 8:51 am
    The post Forget Work Life Balance. It’s All About Work Life Integration appeared first on John Battelle's Search Blog. Tuning in. Every so often (though less often than I’d like), I ask one of my team into my band room, a place I created five years ago where the only rules are honest conversations and unbounded agendas. I built it to nurture my budding interest in playing music, but it’s also a great place to pour a drink, erase the white board, and see where the conversation goes. I believe we do far less of this “undirected conversation” than we should. I…
  • Get Out, And Get Into Silicon Valley: SurveyMonkey, Google, GoPro, FlipBoard, & So Many More

    jbat
    22 May 2015 | 7:56 pm
    The post Get Out, And Get Into Silicon Valley: SurveyMonkey, Google, GoPro, FlipBoard, & So Many More appeared first on John Battelle's Search Blog. Brian and I on SurveyMonkey’s rooftop last year. New York is in the can (what a great event!) and next up, for those of us in the US anyway, is NewCo Silicon Valley. I won’t be able to actually attend NewCo SV, as I’ll be on the road visiting NewCo Amsterdam and NewCo Istanbul. But If I could go to Silicon Valley, these are the companies I’d pick to attend: Day 1 – Monday June 8th  5:00 pm – VIP…
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    Compete Blog

  • June Top 50: Movies and Media Make Their Mark

    Brian Murphy
    24 Jul 2015 | 7:16 am
    Image from: Movies / Shutterstock Get Out Your Popcorn: Everyone loves a good movie – especially when it includes a trip to the theater with cushy seats and an overwhelming amount of popcorn! Let’s dig in: For the month of June, IMDB.com (24) grew 15% month over month (MoM) in Unique Visitors. With several major movie releases, I don’t think the growth comes as a surprise to anyone. Films like Jurassic World, Ted 2, Entourage, Insidious, and others had fans running to their nearest theaters, but not before some quick research into the films. The hype around Jurassic World was big…
  • Domino’s Dominates The Social Game

    Brian Murphy
    23 Jul 2015 | 12:13 pm
    Image from: Pizza / Shutterstock In today’s digital environment, we crave convenience, simplicity, ease of purchase (and pizza, of course). Brands are challenged to provide a convenient experience and ultimately simplify the path to purchase for consumers. Demonstrating the importance of an easy purchase process, pizza delivery powerhouse Dominos.com saw a large spike in Unique Visitors for the month of June: +14% over May, and +37% YoY (year over year). That increase may stem from a recent social media campaign which has made the Domino’s ordering process nearly effortless. Take a look…
  • Amazon Prime Day Grabs Consumer Attention

    Katie Hrdy
    22 Jul 2015 | 12:41 pm
    Image from: Ecommerce / Shutterstock Was Amazon Prime Day successful? As we mentioned last week, many products sold out but there was still a largely negative reaction on social media, leaving some confusion as to whether or not the promotion was a success. As is often the case, the answer depends on how success is defined. One measure is to look at how many people Amazon reached and how well it captured consumer attention. Looking at how many people visit Amazon as a percentage of all US users online in a given day (reach) and how much time was spent on Amazon as a percentage of all the time…
  • Will Amazon Prime Day Be Seen As A Success?

    Aaron Peterson
    16 Jul 2015 | 9:40 am
    Image from: Ecommerce / Shutterstock Is Amazon Prime Day going to be deemed a success? That might depend on your perspective, given that many products sold, but consumer outcry on social media has been mostly negative. Jason Caine, VP, Client Services-CPG/Retail spoke with Bloomberg Radio on “Prime Day” and provided a perspective based on what Millward Brown Digital has seen from years of tracking Amazon’s activity via our Compete Clickstream data. https://blog.compete.com/wp-content/uploads/2015/07/0715-Poonam-Goyal-and-Jason-Caine.mp3 Check out the recording, and share your thoughts…
  • YouTube’s Targeting Potential is Higher Than You Think

    Matt Redmond
    13 Jul 2015 | 10:14 am
    Image from: Videos / Shutterstock When I think of “Moms using YouTube” my first instinct is to think of my mom and, to be completely honest, I have a hard time imagining her turning to this platform with any degree of regularity. But then I realize that, as the father of two, my wife is also a mom! With that in mind the pieces start to fall into place around how this platform could provide unprecedented reach into this extremely important demographic group. Moms Really Do Use YouTube A recent research piece from Think with Google highlights the opportunities for brands as more and more…
 
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    AdWords Agency Blog

  • Learn how to design and build HTML5 with Google Web Designer

    Nicole Burgan
    27 Jul 2015 | 9:45 am
    We dubbed last week #HTML5Week and Google Web Designer launched multiple HTML5 resources, hangouts and product updates to help make it easier to build all your ads in HTML5. Today, we are pleased to announce the launch of our Google Web Designer Certification exam and training resources.Google Web Designer helps you create engaging HTML5 content. Use animations and interactive elements to bring your creative vision to life and enjoy integrations with other Google products, including a shared asset library and one-click-to-publish integration with DoubleClick Studio,…
  • Google.com/Insights: Your New Home for Google’s Insights Tools

    Nicole Burgan
    20 Jul 2015 | 12:00 pm
    Today, our lives are lived in moments. We share vacation photos with family and check in on what our friends are up to. There are also other types of moments: the I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments. These moments, when we act on a specific intent and expect an immediate answer, happen all the time and all along the consumer decision journey. And they’re increasingly happening on digital platforms.As we are now able to immediately act on our impulses to answer a question, learn a skill or find the best product for us, the link between our action and our…
  • Top 100 Brands Report: Insight into Brand Content on YouTube

    Nicole Burgan
    19 Jul 2015 | 5:00 pm
    YouTube recently celebrated its 10th birthday, and with this milestone in mind we reflected on how YouTube has become a daily part of the lives of millions of people. Communities, both small and large, explore their passions on YouTube. Car buyers check out potential purchases with in-action auto videos, gamers discover the latest games through a deep library of trailers, and new moms gain insights around parenting from both brands and mommy vloggers. Ten years in, YouTube is a daily go-to destination for people who seek to connect with others around their passions and interests. In a…
  • Making it easier to deliver compelling experiences across screens

    Nicole Burgan
    30 Jun 2015 | 2:54 pm
    Making it easier to deliver compelling experiences across screensWe’ve explained how Programmatic Guaranteed in DoubleClick Bid Manager and Native Ads in DoubleClick for Publishers help ensure your brand shows up in the right place and context. But once you’re present, you have to show a relevant, engaging message to each viewer. Today, we’re excited to launch three new mobile video formats for DoubleClick and a new Creative Preview App, to make it easier to deliver compelling experiences across screens.Bring interactive video to mobile devices:Video Cue Points component in Google Web…
  • Creative Inspiration, Just In Time For Cannes Lions

    Nicole Burgan
    24 Jun 2015 | 9:18 am
    At Cannes Lions this week, thousands of creatives are gathering to discuss innovative storytelling, ad technology, and the future of the marketing industry. Whether you’re there or just following along from home (#CannesLions), the latest pieces on Think with Google can get your creative juices flowing.Here’s the big question we’ve been trying to answer for creative marketers: In the age of the skip button, how can we make ads unskippable? On YouTube, advertisers need to grab a viewer’s attention instantly—and then hold it after the first five seconds. With our new research, we…
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    aimClear® Blog

  • Social Marketing Cluster Facts: Twitter Reformats For Growth & YouTube and Google Break Up

    Lea Scudamore
    31 Jul 2015 | 2:33 pm
    Every week we dive into this week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? Twitter rethinks its growth plan, Russian hackers utilize Twitter in an attempt to compromise U.S. government computers & Google and YouTube announce they’re breaking up — sort of. Want more? Watch Social Marketing Cluster Facts! Turn it on. Turn it up. Twitter Hits 52-Week Low On Warning Turnaround Will Take Time, Jessica Guynn, USA TODAY Russian Hackers Used Twitter, Photos To Reach U.S. Computers — Report, Joseph Menh, Reuters…
  • Facebook GEO Targeting is ‘Where It’s At': Psychographic Targeting Hot House

    Merry Morud
    30 Jul 2015 | 2:15 pm
    Two turn tables and a microphone. Baby. Recently on #SocialChat… our good friend Akvile Harlow stopped by and sparked a targeting idea for this edition of Targeting Hot House. Today we’ll dive into Facebook’s new geo pin targeting! Facebook’s Drop Pin geo targeting feature is pretty new. We saw it roll into our accounts around the time of the new Ads Manager and Power Editor. Ch-ch-changes! Whether your restaurant off the dock has the best lobster rolls on Lake Minnetonka…. But that’s EVERYONE – let’s just shoot for the travelers in the…
  • Advertisers Rejoice! LinkedIn Ads Announces New Campaign Manager

    Gretchen Gautreaux
    29 Jul 2015 | 10:40 am
    Advertisers welcome the switch to the new LinkedIn campaign manager. LinkedIn has lagged behind the likes of Facebook and Twitter for years in terms of platform functionality. Recently, they decided to step up their game, and (truly) we could not be happier! Here, we’ll dive in to the NEW LinkedIn layout and expound upon updated features. Updates & New Functions: Structure LinkedIn has updated the overall ad platform structure to better fit user needs. Now, advertisers are able to view all accounts in one easy to view location: Then, drill into each account to simply view performance…
  • Oh Canada! aimClear Elated To Keynote Acquisio Summit, Montreal

    Marty Weintraub
    28 Jul 2015 | 3:33 pm
    At least fifty times a year, a lovely person encountered somewhere else in the world hears me talk and asks point blank, “Are you Canadian?”. After so many years of living in Minnesota, it seems I pronounce, “boat” as “boot,” “about” as “aboot” and “Thunder Bay” as “Tunder Bay.” OMG, how can this be true?! After all, I’m from Boston (Bahston) where we pahk the cah in Havahd Yahd. It’s true that some places in Minnesota are technically further south than Toronto… and I’ve been in MN for 20 years, but what have things come to?! All northern kidding aside and…
  • Social Marketing Cluster Facts: Twitter Introduces Safety Center & FB Breaks Out New Video Library

    Nate Kruse
    24 Jul 2015 | 2:35 pm
    Every week we dive into this week’s top social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? Music labels take on YouTube over ad-driven content, Facebook rolls out a new video library and Twitter takes a jab at online bullies with its new Safety Center. Oh, AND Twitter releases a real-time heat map highlighting worldwide conversations surrounding Eid al Fitr, the Islamic holiday celebrating the end of Ramadan. Say what? Watch Social Marketing Cluster Facts! Turn it on. Turn it up. Youtube As You Know It Might Be A Thing Of The…
 
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    FuelTravel.com

  • Are Shorter Vacation Booking Windows A Growing Trend?

    Melissa Kavanagh
    31 Jul 2015 | 10:50 am
    A shorter vacation booking window has been an emerging trend in the Myrtle Beach area for the 2015 season. Check out our data and analysis of this growing trend. The post Are Shorter Vacation Booking Windows A Growing Trend? appeared first on FuelTravel.com.
  • Analytics Around the World: June 2015

    Cassey Reynoso
    28 Jul 2015 | 7:42 am
    In this month's analytics roundup, we cover Adobe Analytics updates, split-testing tactics, Google Analytics ad-ons, abandonment optimizations and more! The post Analytics Around the World: June 2015 appeared first on FuelTravel.com.
  • Friday Fuel: Google Updates, Mobile Apps, & More

    Meisha Bochicchio
    24 Jul 2015 | 10:31 am
    This week's Friday Fuel explores two Google updates - Panda 4.2 and Hotel Finder interface, how one hotel group is promoting their mobile booking app, & much more. Check it out! The post Friday Fuel: Google Updates, Mobile Apps, & More appeared first on FuelTravel.com.
  • Friday Fuel: Robot Hotels, OTA Mishaps & J.D Power Hotel Survey

    Phil Foriska
    17 Jul 2015 | 6:17 am
    This week's Friday Fuel covers a Japanese Hotel run by robots, UGC's importance to hotels, OTA pricing mishaps, Traveler Mindset Conference in NYC, and J.D. Power's latest hotel satisfaction survey. The post Friday Fuel: Robot Hotels, OTA Mishaps & J.D Power Hotel Survey appeared first on FuelTravel.com.
  • Mastering the Art of Email Marketing

    Alyssa Fate
    15 Jul 2015 | 11:46 am
    It's a no brainer that brands are always attempting to boost awareness and sales via email marketing. Often they end up overloading consumer's inboxes with irrelevant messages. Learn how to stand out with our tips. The post Mastering the Art of Email Marketing appeared first on FuelTravel.com.
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    Certified Knowledge

  • Join us for a Free Webinar on Writing & Testing Ads That Convert

    brad
    10 Jul 2015 | 7:04 am
    On July 15th at 1pm EST; I’m doing a free webinar with Vertical Nerve on Writing & Testing Ads That Convert. Vertical Nerve has two experts who are going to cover some interesting aspects of creating and testing ads, and I’ll cover some benefits, software, and more. If you’re serious about ad testing, this is a great free event. You can register for the event here: Event registration. I hope to see you at the webinar. Share and Enjoy • Twitter • Google Plus • Facebook • LinkedIn • Email • RSS • StumbleUpon
  • Last Chance to Register for the SMX Advanced Seattle AdWords Workshop

    brad
    19 May 2015 | 6:00 am
    We’ll be hosting a full-day intensive workshop on AdWords in Seattle on June 4th. You can see the full details here. This is our last workshop before the summer starts. The next workshop after this one will be in New York on September 28th. We sold out all but one event last year; so if you want to join us for either event; please register early. The agenda has been revamped for 2015, and this is what you can expect to hear and learn this year: Comprehensive Keyword Management: The absolute center of every PPC campaign is keywords. We’ll start this section by correlating keywords…
  • Last Chance to Register for the London AdWords Workshop

    brad
    5 May 2015 | 7:00 am
    The SMX Advanced AdWords Workshops have occurred all over the world; but we’ve never held one in London – until this year. We’ll be hosting a full-day intensive workshop on AdWords in London on May 19th. You can see the full details here. The only other event we’re hosting until the fall is the SMX Workshop at Advanced in Seattle on June 4th – details here. We sold out all but one event last year; so if you want to join us for either event; please register early. The agenda has been revamped for 2015, and this is what you can expect to hear and learn this year:…
  • The Complete AdWords Audit Part 12: Google Shopping Campaigns

    wijnandmeijer
    14 Apr 2015 | 7:00 am
    This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy, Testing and the Lin-Rodnitzky Ratio.   If you’re retailer, Google Shopping is one of the most important things to get right in your paid search program. And if you’re not, it’s usually impossible to promote your products or services with Product Listing Ads (PLAs). So for those of you who…
  • Last Chance to Register for the Bologna Italy AdWords Workshop

    brad
    31 Mar 2015 | 7:00 am
    The second European AdWords Workshop of 2015 will be in Bologna Italy on April 16th. The event will take place the day before ADworld Experience. You want to attend, please register soon. Here’s where we’ll be next: April 16th: Bologna, Italy May 19th, London, UK June 4th, Seattle Entire 2015 Schedule We sold out all but one event last year; so if you want to join us; please register early. The agenda has been revamped for 2015, and this is what you can expect to hear and learn this year: Comprehensive Keyword Management: The absolute center of every PPC campaign is keywords.
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    WordPress Tag: Pay-Per-Click

  • Internet Marketing

    Senthilvel Coimbatore
    1 Aug 2015 | 5:35 pm
    Internet Marketing For any growing online business, a strong online presence in major search engines is the most desirable factor. Internet Marketing plays an imminent role in the SEO optimization of your website and bringing more traffic to your online business. It helps in pushing forward the… http://www.katsolutions.com/?p=836 Internet Marketing For any growing online business, a strong online presence in major search engines is the most desirable factor. Internet Marketing plays an imminent role in the SEO optimization of your website and bringing more traffic to your online…
  • Pay per Click (PPC) Advertising Services in India

    samyakonline123
    30 Jul 2015 | 4:11 am
    Pay per click is a popular online advertising approach. In this form of advertising, advertisers dis
  • Better than Pay-per-Click? A New Advertising Option from eBay

    SellerActive
    29 Jul 2015 | 2:51 pm
    Last month eBay began an invitation-only trial of their new advertising capability called Promoted Listings. According to information released by eBay, the new program differs from most online promotional programs in an important way. Sellers only pay for the ads after buyers click through AND PURCHASE the item. Most other advertising programs operate on a pay-per-click basis where advertisers pay for traffic, not sales. Here is an eBay information page about Promoted Listings including links to FAQ’s and a place to sign up for an invitation to participate in the program. At present, eBay…
  • Tips For Perfecting Your Online Marketing Campaign

    scott7gonsalves37
    28 Jul 2015 | 2:46 pm
    Check out – Retargeting Internet marketing strategies can complement or replace other marketing methods such as TV ads or billboards. Your website’s tag provides a perfect opportunity to establish and shape your business. Consider which methods you want to promote your site. Free or relatively inexpensive ways to advertise your site include hanging posters in community businesses, using social networking sites, and making good use of social networking sites. There are a number of ways to get visitors to your site. Creativity helps when trying to set yourself apart from the rest.
  • Lose The Difficulty! Use This Advice For Easy Internet Marketing!

    leoheppert9492
    28 Jul 2015 | 2:31 pm
    Take a look at – FPC You don’t need to throw your item out into that vast Internet ocean without being prepared. Maybe it’s something that is a craft product. The tips below should point you just such directions on how to organize your business for success. It is essential that you compile a mailing list that features your customers. Give your customers several opportunities to leave their email address part of the ordering process. Knowing your competitors are up to is a vital in internet marketing. Provide something really unique on your site.This will help you bring your…
 
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    Stellar Search Blog » – Stellar Search Marketing

  • The Stellar Search Difference – Part 2: Maximising Google Shopping Campaigns Performance

    StellarSearch
    31 Jul 2015 | 1:31 am
    In the second part of  showing how Stellar Search are leading the way when it comes to our thinking around digital marketing, we thought we would share our latest whitepaper on our approach to Google Shopping. Our article is around ‘Maximising Google Shopping Campaigns Performance’ for Google AdWords advertisers. To download this article, please click on […]
  • The Stellar Search Difference – Part 1: Harnessing The Power Of Custom Scripts

    StellarSearch
    21 Jul 2015 | 1:03 am
    As part of showing off why Stellar Search are leading the way when it comes to our thinking around digital marketing, we thought we would share our latest whitepapers as part of ‘The Stellar Search Difference’ articles we will be posting in the upcoming weeks. Our first article is around ‘Harnessing the Power of Custom Scripts’ […]
  • GOOGLE ROCK MOBILE REACTION

    StellarSearch
    22 May 2015 | 12:22 am
    INTRODUCTION Earlier this May, our team was invited to attend Google Partners’ Event: Ready to Rock Mobile 2015. Along with amazing Google branded cupcakes, we also were presented with insights on the present and future of mobile. What are the general trends regarding mobile? Why is mobile advertising vital for companies willing to grow their […]
  • Bing Mobile App Extensions – Latest Innovations

    StellarSearch
    21 May 2015 | 5:51 am
    Bing are continuing to bring out new updates to MSN AdCenter for advertisers with their latest extension…mobile app extensions. Advertisers can promote app installs and web traffic at the same time by including App Extensions in search ads on Bing. With App Extensions, advertisers can track app installs as conversions and automatically send users to […]
  • Free Delivery? Free Returns? A Guide for Online Retailers as to what is Important to Consumers

    StellarSearch
    14 Apr 2015 | 2:40 am
    Stellar Search are specialists in digital marketing for retailers and we are often asked by our partners what promotions they should run in order to help the performance of their digital channels. As a result we thought we would run our own consumer research study to find out what is important to consumers when they […]
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    Wordstream

  • Rita Delamater

    Jess Armstrong
    31 Jul 2015 | 12:33 pm
    Learner - Establishing a Workflow PPC Training WordStream Training Establishing a Workflow Success Tracking Establishing a Workflow Collapse Wordstream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream PPC Advisor successfully. We know that success with WordStream PPC Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly.
  • John Stiles

    Jess Armstrong
    31 Jul 2015 | 12:19 pm
    Learner - Increase Conversions PPC Training WordStream Training Increasing Your Conversions Success Tracking Increase Conversions Collapse Wordstream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream PPC Advisor successfully. We know that success with WordStream PPC Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly.
  • Keaton Hutto

    Jess Armstrong
    31 Jul 2015 | 12:05 pm
    Optimizer - Increase Conversions PPC Strategies WordStream Tutorials Increasing Your Conversions Success Tracking Increase Conversions Collapse WordStream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream Advisor successfully. We know that success with WordStream Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly.
  • Elwyn Jones

    Jess Armstrong
    31 Jul 2015 | 11:56 am
    Optimizer - Increase Conversions PPC Strategies WordStream Tutorials Increasing Your Conversions Success Tracking Increase Conversions Collapse WordStream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream Advisor successfully. We know that success with WordStream Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly.
  • Debbie Calandrino

    Jess Armstrong
    31 Jul 2015 | 11:49 am
    Optimizer - Eliminate Wasted Spend PPC Strategies WordStream Tutorials Eliminating Wasted Spend Success Tracking Eliminate Wasted Spend Collapse WordStream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream Advisor successfully. We know that success with WordStream Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly.
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    CleverClicks. Transparent PPC & SEO.

  • Weekly Search Engine Marketing Round-up (20 – 24 July 2015)

    Steph Von der Heyde
    27 Jul 2015 | 3:33 am
    Monday 20 July Most brands see inbound marketing as the best way to reach their target audience, and many of them prefer it to mediums such as PPC. This article by B2C discusses the problems with this mentality and explains why it shouldn’t be a choice, but a collaboration. The article explains how the crossover between inbound marketing and PPC is the key to better campaign results and goes on to lists the 5 ways you should be using your inbound and PPC campaigns together. Tuesday 21 July You’ve heard it before, and you’ll hear it again: the more blogs you post, the more traffic…
  • How to segment your social media target market – For free

    Steph Von der Heyde
    21 Jul 2015 | 9:15 pm
    Social media is a gift to marketers – it has provided us with a platform to showcase our brands, connect with audiences and, best of all, to start actual conversations. The popularity of the major social networks means that we can connect with millions of people from all corners of the globe with just the push of a button. Unfortunately, this can make it difficult to maintain the personal touch when marketing to the social media masses. We want to keep to conversations feeling intimate, but with a fan base which encompasses so many different people from so many different places it…
  • Weekly Search Engine Marketing Round Up (13 -17 July 2015)

    Steph Von der Heyde
    20 Jul 2015 | 5:12 am
    Monday, 13 July On Monday, Distilled gave the public access an open-source tool for checking rel-alternate-hreflang annotations. The head of R&D at the company, Tom Anthony released this article which teaches us how to access and use it, but first begins by presenting a checklist of 5 common mistakes that you’ll need to look out for when looking at rel-alternate-hreflang annotations. Once this is done, Anthony deems us ready to meet Polly (the hreflang checker library) and their free tool, hreflang.ninja. The post takes us through the details of using it and just what it can do for you.
  • Weekly Search Engine Marketing Round-up (6 – 10 July 2015)

    Steph Von der Heyde
    13 Jul 2015 | 1:03 am
    Monday, 6th July Did you know that 70% of people say they’d rather learn about a product through content marketing than advertising? Not bad when you consider how cost-effective it is to execute. However, there is no shortage of evidence showing that advertising still pulls in the big money – but you have to be prepared to spend on it. So which one gives you a better ROI? This article in the Harvard Business Review has all the answers.   Tuesday, 7th July Having trouble with referral data after switching to HTTPS? Moz’s Cyrus Shepard posted an article titled The Meta Referrer Tag:…
  • Weekly Search Engine Marketing Round-up ( 29 June – 03 July 2015)

    Steph Von der Heyde
    6 Jul 2015 | 6:32 am
    Monday, 29 June 2015 On the 29th of June Search Engine Land published an article titled ‘Use Googe Analytics to stop wasting remarketing dollars on people who just aren’t that into you’. Written by columnist Susan Waldes, the article gives 3 strategies to help you ensure that your remarketing efforts are targeting potential customers only. Using these tips effectively Waldes promises that you will improve your click-through rate (CTR), stop pursuing disinterested users and ensure that Google’s algorithm isn’t serving your ad to dead-ends. Tuesday, 30 June 2015 On the 30th of…
 
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    KrishaWeb Technologies

  • Weekly web industry updates – 25th July to 31st July, 2015

    Neeta Solanki
    31 Jul 2015 | 6:57 am
    The biggest announcement of the week is that Windows 10 operating system is now available for download. Featured with latest software and update Windows 10 tends to be the best Windows OS ever. Yahoo has announced their sound free messaging application “Livetext”. Google is helping webmasters to protect their websites from Hackers attack via #NoHacked campaign. Google AdWords has updated keyword quality score reporting feature and many other updates from the Google AdWords. Let’s have a look over some of the hottest happenings of  web Industry in the past week (25th…
  • Key features of Windows 10 operating system

    Nikunj Chauhan
    30 Jul 2015 | 5:26 am
    Microsoft has announced the latest version of the windows operating system – Windows 10. Windows 10 is now available for the community to download for free. The biggest feature of Windows 10 is that all the genuine Windows 7 or Windows 8 users can upgrade to Windows 10 for free within a year. Windows 10 is now available for Desktop and Tablet users across the 190 countries. The company has first revealed the Windows 10 back in September and improved the system performance from the feedbacks of five million windows insiders. ...
  • Google #NoHacked campaign to protect webmasters from Hackers attack

    Parth Pandya
    29 Jul 2015 | 4:58 am
    Google is continuing their #NoHacked Campaign to educate webmasters on how to protect websites from getting hacked. Webmasters can follow the #NoHacked on Twitter and Google+ to get the advance tips on website security. Google is going to share their hacking insights on official blog every Monday throughout the month. They are also going to share actionable tips on every Wednesday. The company has also arranged a Hangout on Air about Security on 26th August where you can ask your security concerns to the Google Experts. Google has shared some basic tips to make your website secure on their…
  • Microsoft released Visual Studio 2015

    Kajal Kanzaria
    27 Jul 2015 | 7:11 am
    Microsoft has officially launched the latest version of Visual Studio on 20th July 2015 after at least a year of testing. The company has also released the set of various tools along with the VS 2015. This latest version of Visual Studio 2015 is featured with integrated development environment (IDE) and updated .NET framework. Millions of developers use visual studio everyday. Since its launch in November last year, over 5 million users have downloaded the Visual Studio till the date. Let’s have a look over what is new is the latest version of Visual Studio 2015.   ...
  • Weekly web industry updates – 18th July to 24th July,2015

    Nikunj Chauhan
    24 Jul 2015 | 9:05 am
    Hello Everyone! Welcome to another weekly web industry update post. Google maps has made some important feature updates to provide customized experience for web and Android users. Wikipedia has new mobile network in USA. Microsoft has launched to visual studio 2015 for the community. Twitter has announced the event-targeting feature and Instagram has enabled the search option for the web users. The most important news for the web industry is that Google has finally rolled out the Panda 4.2 Algorithm Update. All these and other interesting newsflash of the week (18th July 2015 to 24th July…
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    Golden Gate SEM

  • Creating GSP Ads in Adwords

    davidwaynejohns
    15 Jul 2015 | 11:13 am
    Google is up to something new and exciting once again. Enabling ads in Gmail allows advertisers to reach beyond the google search page and display partners to reach audiences with all of the latest targeting options. From remarketing to keyword targeting, GSP’s redefine the paradigm of search and display with the ability to offer rich media ads in the mix. For some of those in the know, GSP betas were released in a different UI with different setup instructions. The adds are now available to everyone and only within the Adwords framework. The targeting options have been bolstered with…
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