Paid Search

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  • Video: How has Mobile Impacted Paid Search?

    RKGBlog
    Andy Taylor
    20 Jul 2015 | 5:59 am
    A few weeks back at SMX Advanced I had the opportunity to sit down with Gemma Birch of Webcertain TV to talk about mobile paid search, touching on subjects ranging from geographic trends to cross-device estimates to the implications of the just-announced Google buy button. We also touched on geographic trends regarding mobile and the impact of income. Check it out. Related: Video: Convert More Mobile Visitors In this video we walk you through some of the reasons why fewer mobile visitors convert, and provide you with... Payback? eBay Dropped Google’s Mobile Search Ads in Favor of Bing A…
  • Google’s Buy Button and Expandable Shopping Ads May Push Mobile PLA Performance in Line with Desktop

    RKGBlog
    Andy Taylor
    21 Jul 2015 | 6:36 am
    Google recently announced a handful of updates being made to Product Listing Ads on mobile devices, including the formal release of the Purchase on Google option (or as it’s more commonly known in the industry, the ‘buy button’) as well as the Expandable Shopping Ads feature. Let’s walk through these updates and examine what the impact of each stands to be. The Buy Button, er…Purchases on Google Long anticipated and detailed at length in my colleague Mark Ballard’s piece, the buy button, or Purchases on Google as the product has actually been named, stands to provide a…
  • Google Maps for Android allows to add custom names for places

    KrishaWeb Technologies
    Kenar Raval
    24 Jul 2015 | 5:29 am
    Now, you can view your location history on your Android device because Google Maps added a new feature that is “Your Timeline”option in your navigation panel. To get this option in your Google Maps for Android app, you need to download the latest version 9.12 from here(http://www.apkmirror.com/apk/google-inc/maps/maps-9-12-0-android-apk-download/). Previously, the location history has been available for desktop site and for Android.By some means it was removed from version 7.0and now it’s back again....
  • Prime Day Drives Amazon Product Ads Conversion Rate Down, Impressions on Google Up

    RKGBlog
    Andy Taylor
    22 Jul 2015 | 6:41 am
    Amazon’s Prime Day on July 15, 2015 was met with many reactions, from shoppers upset at the fact that some products sold out quickly, to criticism of the product selection chosen for the sale, to Amazon’s own trumpeting of its first attempt at creating a sales holiday that was ‘bigger than black Friday.’ While numbers across the industry indicate varying levels of impact for businesses outside of Amazon, our own data shows that advertisers saw big movement in Amazon Product Ads traffic and conversion rate surrounding Amazon’s big day. Further, it appears Prime Day shoppers spilled…
  • Microsoft released Visual Studio 2015

    KrishaWeb Technologies
    Kajal Kanzaria
    27 Jul 2015 | 7:11 am
    Microsoft has officially launched the latest version of Visual Studio on 20th July 2015 after at least a year of testing. The company has also released the set of various tools along with the VS 2015. This latest version of Visual Studio 2015 is featured with integrated development environment (IDE) and updated .NET framework. Millions of developers use visual studio everyday. Since its launch in November last year, over 5 million users have downloaded the Visual Studio till the date. Let’s have a look over what is new is the latest version of Visual Studio 2015.   ...
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • MarTech Europe Lowest Rates Expire Friday. Register Now!

    Search Engine Land
    28 Jul 2015 | 5:37 am
    Don’t miss out on MarTech Europe, THE conference for professionals at the intersection of marketing and IT. Register today for alpha rates, the lowest offered. The agenda features 20+ TED-style presentations covering strategic, managerial and implementation challenges that our speakers and their... Please visit Search Engine Land for the full article.
  • SearchCap: comScore Data, Google Autocomplete API & PPC 2015

    Barry Schwartz
    27 Jul 2015 | 2:00 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: comScore Data, Google Autocomplete API & PPC 2015 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Reduce Cart Abandonment and Increase Revenue with Customer Reviews — July 29 Webcast

    Search Engine Land
    27 Jul 2015 | 11:00 am
    Learn how reviews can help drive SEO traffic and revenue. The post Reduce Cart Abandonment and Increase Revenue with Customer Reviews — July 29 Webcast appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • US Desktop Search Rankings Hold Steady; Google Maintains 64% Share

    Martin Beck
    27 Jul 2015 | 7:46 am
    Google and Ask each drop 1/10 of a percentage point in comScore's monthly rankings of the domestic search market. The post US Desktop Search Rankings Hold Steady; Google Maintains 64% Share appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Local Businesses Squeezed Out Of Organic Search By Larger Websites

    Myles Anderson
    27 Jul 2015 | 7:28 am
    Columnist Myles Anderson shares the results of a recent BrightLocal study measuring how much page-one real estate the three major search engines are giving to local businesses for various types of search queries. The post Local Businesses Squeezed Out Of Organic Search By Larger Websites appeared... Please visit Search Engine Land for the full article.
 
 
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    Inside AdWords

  • Introducing more powerful Dynamic Search Ads, built for your business

    Rob Newton
    27 Jul 2015 | 10:10 am
    Whether it’s “hotels near me” or “nearby hotels,” people often search for the same things differently. So reaching your customers in the moments that matter can sometimes be a moving target. In fact, of the billions of searches made on Google every day, 15% of them have never been seen before.1 Couple that with shifting product inventory and content hidden deep within your website, people don’t always find what they’re looking for. That’s why three years ago we introduced Dynamic Search Ads (DSA).Today, we’re excited to announce that DSA has been enhanced and retooled from…
  • See the future of video by looking behind you: Introducing 360 degree video ads

    Rob Newton
    22 Jul 2015 | 6:00 am
    Video is already the most effective medium for connecting with consumers thanks to the power of sight, sound and motion. But what if there were a way to let people become even more immersed in your video ads? To help advertisers deliver richer experiences, we’re introducing 360 degree video ads on YouTube.360 degree video ads let you engage your audience in an entirely new way. Available today in Chrome and the YouTube app on Android and iOS, viewers can explore every angle of your videos by dragging their mouse or moving their phone to shift their POV 360 degrees – up, down, left or…
  • Introducing Manufacturer Center - a tool to help brand manufacturers provide authoritative product information to online shoppers

    Rob Newton
    21 Jul 2015 | 11:01 am
    With more than 100 billion searches per month, Google answers a significant number of the world’s product and shopping-related queries. And online shoppers expect product information, such as images, descriptions and variants, to be accurate, rich and consistent. Manufacturer product data is critical to deliver this experience. Today we’re launching Google Manufacturer Center: a tool that helps brand manufacturers accurately represent their products to shoppers across google.com, Google Shopping and other Google services. By uploading authoritative product data to the tool, manufacturers…
  • Working Together to Filter Automated Data-Center Traffic

    Rob Newton
    21 Jul 2015 | 6:00 am
    Today the Trustworthy Accountability Group (TAG) announced a new pilot blacklist to protect advertisers across the industry. This blacklist comprises data-center IP addresses associated with non-human ad requests. We're happy to support this effort along with other industry leaders—Dstillery, Facebook, MediaMath, Quantcast, Rubicon Project, TubeMogul and Yahoo—and contribute our own data-center blacklist. As mentioned to Ad Age and in our recent call to action, we believe that if we work together we can raise the fraud-fighting bar for the whole industry.Data-center traffic is one of many…
  • Winning the shopping micro-moments

    Rob Newton
    15 Jul 2015 | 8:38 am
    Last year, mobile devices used before or during shopping trips influenced just under one trillion dollars — or 28% — of in-store sales in the United States.1 Those sales grew from the billions of shopping micro-moments that power today’s buying economy. Fewer people wait to head to the mall on Saturday to go shopping; thanks to smartphones, shopping now happens anytime and anywhere. Read on for the latest ways we’re helping retailers reach shoppers in those crucial I-want-to-know, I want-to-go, and I want-to-buy moments.I-want-to-know: Giving immediate answers for every shopping…
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    RKGBlog

  • Prime Day Drives Amazon Product Ads Conversion Rate Down, Impressions on Google Up

    Andy Taylor
    22 Jul 2015 | 6:41 am
    Amazon’s Prime Day on July 15, 2015 was met with many reactions, from shoppers upset at the fact that some products sold out quickly, to criticism of the product selection chosen for the sale, to Amazon’s own trumpeting of its first attempt at creating a sales holiday that was ‘bigger than black Friday.’ While numbers across the industry indicate varying levels of impact for businesses outside of Amazon, our own data shows that advertisers saw big movement in Amazon Product Ads traffic and conversion rate surrounding Amazon’s big day. Further, it appears Prime Day shoppers spilled…
  • Google’s Buy Button and Expandable Shopping Ads May Push Mobile PLA Performance in Line with Desktop

    Andy Taylor
    21 Jul 2015 | 6:36 am
    Google recently announced a handful of updates being made to Product Listing Ads on mobile devices, including the formal release of the Purchase on Google option (or as it’s more commonly known in the industry, the ‘buy button’) as well as the Expandable Shopping Ads feature. Let’s walk through these updates and examine what the impact of each stands to be. The Buy Button, er…Purchases on Google Long anticipated and detailed at length in my colleague Mark Ballard’s piece, the buy button, or Purchases on Google as the product has actually been named, stands to provide a…
  • Video: How has Mobile Impacted Paid Search?

    Andy Taylor
    20 Jul 2015 | 5:59 am
    A few weeks back at SMX Advanced I had the opportunity to sit down with Gemma Birch of Webcertain TV to talk about mobile paid search, touching on subjects ranging from geographic trends to cross-device estimates to the implications of the just-announced Google buy button. We also touched on geographic trends regarding mobile and the impact of income. Check it out. Related: Video: Convert More Mobile Visitors In this video we walk you through some of the reasons why fewer mobile visitors convert, and provide you with... Payback? eBay Dropped Google’s Mobile Search Ads in Favor of Bing A…
  • Merkle|RKG Digital Marketing Report: Q2 2015 Released

    Mark Ballard
    15 Jul 2015 | 8:39 am
    Today we are pleased to announce the release of Merkle|RKG’s Q2 2015 Digital Marketing Report for download. The report offers data and analyses to highlight trends across paid search, search engine optimization, display ads, comparison shopping engines, and other areas of digital marketing. The Q2 report also provides in-depth analysis of the rising cost-per-click (CPC) of brand paid search ads, which seems to be tied to the steady increase of first page minimum CPCs and reduction of ad impressions on Google. We also examine the steadily growing presence of Amazon text ads on the SERP, as…
  • Troubleshooting Data Fluctuations in SEO Reporting

    Alexis Sanders
    14 Jul 2015 | 8:41 am
    “It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.”–Sherlock Holmes, A Scandal in Bohemia Well said, Mr. Holmes. Well said. Just like Sherlock Holmes, as SEO consultants, we stand behind our work by showing performance changes with our data. We’ve all come in on a morning ready to face the day ahead of us. We sit down to view our weekly report with our morning coffee in hand. Bam! We see something we’ve never seen before – traffic either completely fell off the planet or it’s…
 
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    The Clix Marketing Blog

  • The BIG LIST of Tools & Software Required to Run a Digital Advertising Agency

    John Lee
    28 Jul 2015 | 4:13 am
    As I was hurtling through the air at breakneck speeds the other day (In an airplane silly! I’m not Superman.), I had a thought. “Holy crap! The amount of tools and software I use each day is INSANE.” And as any sane person would, I proceeded to write it all down. The more I wrote, the more I realized that going to work these days is more like stepping into The Matrix. “There is no spoon.” It was a fascinating exercise to see on paper what software and tools it takes to run Clix Marketing. There’s account-side stuff that nearly all PPC managers use.
  • Which Sales Persona Does Your Site Exemplify?

    Amy Bishop
    27 Jul 2015 | 5:57 am
    A few weeks ago, I wrote a post about the newest member of your sales team. Spoiler alert: it’s your web site. Your web site may be the first interaction that potential consumers have with your brand (and anonymously, no less). Therefore, their decision to pursue a relationship with your brand hangs in the balance of your web experience. That’s why it is so important to put your best face forward with your digital experience. So now that we’ve established that your web site is a member of your sales team, let’s find out just which sales persona most closely describes your digital…
  • Clix Marketing’s #PPC News & Views: July 24, 2015

    Michelle Morgan
    24 Jul 2015 | 6:10 am
    Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts The SEM Post PPC Audits: A Guide to Playing Fair: Our industry relies on audits (in most cases) for an agency to prove their worth to a potential client. But there are some areas of account audits that are fair game and others that should be taken with a grain of salt. Check out the article for more. PPC Hero 5 Ways PPC Accounts Are Like Toddlers: Whether you have kids or have just been around that one kid for 20 minutes that one time, this article draws some…
  • Clix Marketing is Hiring! Are You Our Next Rockstar?

    Michelle Morgan
    22 Jul 2015 | 6:00 am
    Clix Marketing is expanding our current team of PPC pros to continue providing top tier service and stellar results to our valued clients. Are you a PPC expert who’s well versed in Google AdWords, Bing Ads, and can navigate the social advertising field with ease? Then you might be just who we’re looking for! On top of being a PPC expert, you’ll need to have a few other skills. Here’s a little about you.  You’re able to analyze PPC campaigns for performance and develop strategies to continually improve the clients bottom line. You’re able to work as a team…
  • 3 Tips for Your Remarketing Offers

    Robert Brady
    22 Jul 2015 | 5:30 am
    Yesterday on the weekly #ppcchat Twitter chat (you can join by following the hashtag on Twitter at noon Eastern time) a question was asked that got me thinking. Here is the question: Q3: When remarketing offers aren’t available, how do you use RLSA to win visitors back? #ppcchat — Matthew Umbro (@Matt_Umbro) July 21, 2015 I got to thinking about my clients and what messaging each uses in remarketing efforts. You know they’ve been to your site. You may know what pages or content they’ve viewed. Some you’ll even know abandoned a shopping cart or made it part way…
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    John Battelle's Search Blog

  • NewCo Cincinnati Is Next Week. Here Are The Companies I’m Getting Inside

    jbat
    16 Jul 2015 | 2:35 pm
    The post NewCo Cincinnati Is Next Week. Here Are The Companies I’m Getting Inside appeared first on John Battelle's Search Blog. I know I rave about all the NewCo cities, but once again I am picking my companies from a new festival lineup – and once again, I’m blown away. Next week is NewCo Cincinnati, and wow – what a stellar group of companies to chose from. Our partner Cintrifuse has really killed it – an impressive list of sponsors (P&G, SnapChat, BuzzFeed, Google!) and an even more impressive list of host companies. From arts to private/public…
  • Scaling Through Culture: WeWork and Blue Bottle (vs. Regus and Starbucks)

    jbat
    17 Jun 2015 | 10:48 pm
    The post Scaling Through Culture: WeWork and Blue Bottle (vs. Regus and Starbucks) appeared first on John Battelle's Search Blog. The way we work is changing. That statement seems self-evident to anyone involved in what I call the NewCo economy – work no longer has to be a duty, it can be a calling. For those blessed with the talent, education, connections, and skill to turn work into part of their self expression, work isn’t the thing you have to do so you can “have a life” – instead, work is your life, and your life is your work – and…
  • Why Does Silicon Valley Like “Silicon Valley” So Much?

    jbat
    15 Jun 2015 | 8:20 pm
    The post Why Does Silicon Valley Like “Silicon Valley” So Much? appeared first on John Battelle's Search Blog.   HBO’s Silicon Valley, which concluded its second season last night, is an unmitigated hit amongst the Valley folk I’ve come to know and respect. As someone who’s lived variations of the show’s comedically dramatized plotlines – investor takeovers, company-threatening lawsuits, sexist bro cultures, etc. – it makes me cringe, chortle, and engage – something precious few shows can reliably accomplish regardless of their subject matter. This…
  • Forget Work Life Balance. It’s All About Work Life Integration

    jbat
    1 Jun 2015 | 8:51 am
    The post Forget Work Life Balance. It’s All About Work Life Integration appeared first on John Battelle's Search Blog. Tuning in. Every so often (though less often than I’d like), I ask one of my team into my band room, a place I created five years ago where the only rules are honest conversations and unbounded agendas. I built it to nurture my budding interest in playing music, but it’s also a great place to pour a drink, erase the white board, and see where the conversation goes. I believe we do far less of this “undirected conversation” than we should. I…
  • Get Out, And Get Into Silicon Valley: SurveyMonkey, Google, GoPro, FlipBoard, & So Many More

    jbat
    22 May 2015 | 7:56 pm
    The post Get Out, And Get Into Silicon Valley: SurveyMonkey, Google, GoPro, FlipBoard, & So Many More appeared first on John Battelle's Search Blog. Brian and I on SurveyMonkey’s rooftop last year. New York is in the can (what a great event!) and next up, for those of us in the US anyway, is NewCo Silicon Valley. I won’t be able to actually attend NewCo SV, as I’ll be on the road visiting NewCo Amsterdam and NewCo Istanbul. But If I could go to Silicon Valley, these are the companies I’d pick to attend: Day 1 – Monday June 8th  5:00 pm – VIP…
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    Compete Blog

  • June Top 50: Movies and Media Make Their Mark

    Brian Murphy
    24 Jul 2015 | 7:16 am
    Image from: Movies / Shutterstock Get Out Your Popcorn: Everyone loves a good movie – especially when it includes a trip to the theater with cushy seats and an overwhelming amount of popcorn! Let’s dig in: For the month of June, IMDB.com (24) grew 15% month over month (MoM) in Unique Visitors. With several major movie releases, I don’t think the growth comes as a surprise to anyone. Films like Jurassic World, Ted 2, Entourage, Insidious, and others had fans running to their nearest theaters, but not before some quick research into the films. The hype around Jurassic World was big…
  • Domino’s Dominates The Social Game

    Brian Murphy
    23 Jul 2015 | 12:13 pm
    Image from: Pizza / Shutterstock In today’s digital environment, we crave convenience, simplicity, ease of purchase (and pizza, of course). Brands are challenged to provide a convenient experience and ultimately simplify the path to purchase for consumers. Demonstrating the importance of an easy purchase process, pizza delivery powerhouse Dominos.com saw a large spike in Unique Visitors for the month of June: +14% over May, and +37% YoY (year over year). That increase may stem from a recent social media campaign which has made the Domino’s ordering process nearly effortless. Take a look…
  • Amazon Prime Day Grabs Consumer Attention

    Katie Hrdy
    22 Jul 2015 | 12:41 pm
    Image from: Ecommerce / Shutterstock Was Amazon Prime Day successful? As we mentioned last week, many products sold out but there was still a largely negative reaction on social media, leaving some confusion as to whether or not the promotion was a success. As is often the case, the answer depends on how success is defined. One measure is to look at how many people Amazon reached and how well it captured consumer attention. Looking at how many people visit Amazon as a percentage of all US users online in a given day (reach) and how much time was spent on Amazon as a percentage of all the time…
  • Will Amazon Prime Day Be Seen As A Success?

    Aaron Peterson
    16 Jul 2015 | 9:40 am
    Image from: Ecommerce / Shutterstock Is Amazon Prime Day going to be deemed a success? That might depend on your perspective, given that many products sold, but consumer outcry on social media has been mostly negative. Jason Caine, VP, Client Services-CPG/Retail spoke with Bloomberg Radio on “Prime Day” and provided a perspective based on what Millward Brown Digital has seen from years of tracking Amazon’s activity via our Compete Clickstream data. https://blog.compete.com/wp-content/uploads/2015/07/0715-Poonam-Goyal-and-Jason-Caine.mp3 Check out the recording, and share your thoughts…
  • YouTube’s Targeting Potential is Higher Than You Think

    Matt Redmond
    13 Jul 2015 | 10:14 am
    Image from: Videos / Shutterstock When I think of “Moms using YouTube” my first instinct is to think of my mom and, to be completely honest, I have a hard time imagining her turning to this platform with any degree of regularity. But then I realize that, as the father of two, my wife is also a mom! With that in mind the pieces start to fall into place around how this platform could provide unprecedented reach into this extremely important demographic group. Moms Really Do Use YouTube A recent research piece from Think with Google highlights the opportunities for brands as more and more…
 
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    AdWords Agency Blog

  • Learn how to design and build HTML5 with Google Web Designer

    Nicole Burgan
    27 Jul 2015 | 9:45 am
    We dubbed last week #HTML5Week and Google Web Designer launched multiple HTML5 resources, hangouts and product updates to help make it easier to build all your ads in HTML5. Today, we are pleased to announce the launch of our Google Web Designer Certification exam and training resources.Google Web Designer helps you create engaging HTML5 content. Use animations and interactive elements to bring your creative vision to life and enjoy integrations with other Google products, including a shared asset library and one-click-to-publish integration with DoubleClick Studio,…
  • Google.com/Insights: Your New Home for Google’s Insights Tools

    Nicole Burgan
    20 Jul 2015 | 12:00 pm
    Today, our lives are lived in moments. We share vacation photos with family and check in on what our friends are up to. There are also other types of moments: the I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments. These moments, when we act on a specific intent and expect an immediate answer, happen all the time and all along the consumer decision journey. And they’re increasingly happening on digital platforms.As we are now able to immediately act on our impulses to answer a question, learn a skill or find the best product for us, the link between our action and our…
  • Top 100 Brands Report: Insight into Brand Content on YouTube

    Nicole Burgan
    19 Jul 2015 | 5:00 pm
    YouTube recently celebrated its 10th birthday, and with this milestone in mind we reflected on how YouTube has become a daily part of the lives of millions of people. Communities, both small and large, explore their passions on YouTube. Car buyers check out potential purchases with in-action auto videos, gamers discover the latest games through a deep library of trailers, and new moms gain insights around parenting from both brands and mommy vloggers. Ten years in, YouTube is a daily go-to destination for people who seek to connect with others around their passions and interests. In a…
  • Making it easier to deliver compelling experiences across screens

    Nicole Burgan
    30 Jun 2015 | 2:54 pm
    Making it easier to deliver compelling experiences across screensWe’ve explained how Programmatic Guaranteed in DoubleClick Bid Manager and Native Ads in DoubleClick for Publishers help ensure your brand shows up in the right place and context. But once you’re present, you have to show a relevant, engaging message to each viewer. Today, we’re excited to launch three new mobile video formats for DoubleClick and a new Creative Preview App, to make it easier to deliver compelling experiences across screens.Bring interactive video to mobile devices:Video Cue Points component in Google Web…
  • Creative Inspiration, Just In Time For Cannes Lions

    Nicole Burgan
    24 Jun 2015 | 9:18 am
    At Cannes Lions this week, thousands of creatives are gathering to discuss innovative storytelling, ad technology, and the future of the marketing industry. Whether you’re there or just following along from home (#CannesLions), the latest pieces on Think with Google can get your creative juices flowing.Here’s the big question we’ve been trying to answer for creative marketers: In the age of the skip button, how can we make ads unskippable? On YouTube, advertisers need to grab a viewer’s attention instantly—and then hold it after the first five seconds. With our new research, we…
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    aimClear® Blog

  • Social Marketing Cluster Facts: Twitter Introduces Safety Center & FB Breaks Out New Video Library

    Nate Kruse
    24 Jul 2015 | 2:35 pm
    Every week we dive into this week’s top social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? Music labels take on YouTube over ad-driven content, Facebook rolls out a new video library and Twitter takes a jab at online bullies with its new Safety Center. Oh, AND Twitter releases a real-time heat map highlighting worldwide conversations surrounding Eid al Fitr, the Islamic holiday celebrating the end of Ramadan. Say what? Watch Social Marketing Cluster Facts! Turn it on. Turn it up. Youtube As You Know It Might Be A Thing Of The…
  • 40 Delightful #MozCon @MartyWeintraub Tweets We

    Trisha Marczak
    24 Jul 2015 | 1:25 pm
    We love making new friends alongside longtime pals at conferences. Even after these years, Twitter remains the most vital real-time expression engine amongst industry folks, speakers, friends, very close friends, experts and newbies. Our founder’s session at this year’s MozCon was called “Ultimate Search and Social Mashup: Expertly Curate Owned Audience Cookie Pools.” He talked a bit about mining merged search and social data to build audience-based cookie pools for performance marketers to exploit. The Twitter stream was like nothing we’ve ever seen. New relationships were…
  • Perfecting Power Mom Personas on Facebook: Psychographic Targeting Hot House

    Rachel Malone-Olson
    23 Jul 2015 | 3:05 pm
    Q: Who controls a $2.4 trillion market annually and mentions brands an average of 73 times per week, compared to 57 times for their counterparts? A: What is a Mom? *Ding*Ding*Ding*Ding*! (Nothing against Dads, you all rock too, but those stats are undeniable!) Facebook easily gives marketers the ability to harness the buying power of a Mother Hen and tap into a nest egg of brand loyalty! In this edition of aimClear’s Targeting Hot House, we’ll dive into the wide array of moms in Facebook’s targeting categories and show how to smartly layer on precise interests, financial qualifiers and…
  • Social Marketing Cluster Facts: Facebook Plans for Online Stores & Pluto Debuts on Instagram

    Lea Scudamore
    17 Jul 2015 | 2:01 pm
    Every week we dive into this week’s top social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? Facebook announces it’ll incorporate eCommerce directly on its platform, a phony news report skyrockets Twitter’s stock and NASA turns to Instagram to show off Pluto. Want more? Watch Social Marketing Cluster Facts! Turn it on, turn it up. Facebook Takes Big Step Forward On Commerce, Alex Kantrowitz, Builds Shops Into Pages Facebook Considering Feature Update To Prevent Spread Of Misinformation, Damon Beres, Huffington Post The 10…
  • Twitter Audience Insight to Delight: Psychographic Targeting Hot House

    Gretchen Gautreaux
    16 Jul 2015 | 3:19 pm
    Paid social marketers looking to expand or reach new audiences can tap Twitter’s Audience Insights tool for native data insights based on previous in-channel Twitter performance. This week, aimClear’s Targeting Hot House exposes the power of Twitter’s Audience Insights for social psychographic targeting. Find Audience Insights Depending on your version of Twitter, Audience Insights can be found in the Analytics dropdown menu, or (on newer versions) head to the Analytics page and select Followers in the top navigation. These personas offer a quick and easy way to categorize audiences…
 
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    FuelTravel.com

  • Friday Fuel: Google Updates, Mobile Apps, & More

    Meisha Bochicchio
    24 Jul 2015 | 10:31 am
    This week's Friday Fuel explores two Google updates - Panda 4.2 and Hotel Finder interface, how one hotel group is promoting their mobile booking app, & much more. Check it out! The post Friday Fuel: Google Updates, Mobile Apps, & More appeared first on FuelTravel.com.
  • Friday Fuel: Robot Hotels, OTA Mishaps & J.D Power Hotel Survey

    Phil Foriska
    17 Jul 2015 | 6:17 am
    This week's Friday Fuel covers a Japanese Hotel run by robots, UGC's importance to hotels, OTA pricing mishaps, Traveler Mindset Conference in NYC, and J.D. Power's latest hotel satisfaction survey. The post Friday Fuel: Robot Hotels, OTA Mishaps & J.D Power Hotel Survey appeared first on FuelTravel.com.
  • Mastering the Art of Email Marketing

    Alyssa Fate
    15 Jul 2015 | 11:46 am
    It's a no brainer that brands are always attempting to boost awareness and sales via email marketing. Often they end up overloading consumer's inboxes with irrelevant messages. Learn how to stand out with our tips. The post Mastering the Art of Email Marketing appeared first on FuelTravel.com.
  • Dear Google, Volume 1: Why Does Your Hotel Review System Suck?

    Meisha Bochicchio
    13 Jul 2015 | 6:46 am
    The Google review system seems to employ some shady practices when it comes to pulling review snippets and presenting hotel SERPs. Learn more about how you can combat this practice here. The post Dear Google, Volume 1: Why Does Your Hotel Review System Suck? appeared first on FuelTravel.com.
  • Friday Fuel: The Week Of Change

    Meisha Bochicchio
    10 Jul 2015 | 6:05 am
    This week, Friday Fuel covers tons of industry changes including a new Google HPA feature, the Bing/Yahoo/Google debacle, changes in traveler booking behavior, & much more. The post Friday Fuel: The Week Of Change appeared first on FuelTravel.com.
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    Certified Knowledge

  • Join us for a Free Webinar on Writing & Testing Ads That Convert

    brad
    10 Jul 2015 | 7:04 am
    On July 15th at 1pm EST; I’m doing a free webinar with Vertical Nerve on Writing & Testing Ads That Convert. Vertical Nerve has two experts who are going to cover some interesting aspects of creating and testing ads, and I’ll cover some benefits, software, and more. If you’re serious about ad testing, this is a great free event. You can register for the event here: Event registration. I hope to see you at the webinar. Share and Enjoy • Twitter • Google Plus • Facebook • LinkedIn • Email • RSS • StumbleUpon
  • Last Chance to Register for the SMX Advanced Seattle AdWords Workshop

    brad
    19 May 2015 | 6:00 am
    We’ll be hosting a full-day intensive workshop on AdWords in Seattle on June 4th. You can see the full details here. This is our last workshop before the summer starts. The next workshop after this one will be in New York on September 28th. We sold out all but one event last year; so if you want to join us for either event; please register early. The agenda has been revamped for 2015, and this is what you can expect to hear and learn this year: Comprehensive Keyword Management: The absolute center of every PPC campaign is keywords. We’ll start this section by correlating keywords…
  • Last Chance to Register for the London AdWords Workshop

    brad
    5 May 2015 | 7:00 am
    The SMX Advanced AdWords Workshops have occurred all over the world; but we’ve never held one in London – until this year. We’ll be hosting a full-day intensive workshop on AdWords in London on May 19th. You can see the full details here. The only other event we’re hosting until the fall is the SMX Workshop at Advanced in Seattle on June 4th – details here. We sold out all but one event last year; so if you want to join us for either event; please register early. The agenda has been revamped for 2015, and this is what you can expect to hear and learn this year:…
  • The Complete AdWords Audit Part 12: Google Shopping Campaigns

    wijnandmeijer
    14 Apr 2015 | 7:00 am
    This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy, Testing and the Lin-Rodnitzky Ratio.   If you’re retailer, Google Shopping is one of the most important things to get right in your paid search program. And if you’re not, it’s usually impossible to promote your products or services with Product Listing Ads (PLAs). So for those of you who…
  • Last Chance to Register for the Bologna Italy AdWords Workshop

    brad
    31 Mar 2015 | 7:00 am
    The second European AdWords Workshop of 2015 will be in Bologna Italy on April 16th. The event will take place the day before ADworld Experience. You want to attend, please register soon. Here’s where we’ll be next: April 16th: Bologna, Italy May 19th, London, UK June 4th, Seattle Entire 2015 Schedule We sold out all but one event last year; so if you want to join us; please register early. The agenda has been revamped for 2015, and this is what you can expect to hear and learn this year: Comprehensive Keyword Management: The absolute center of every PPC campaign is keywords.
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    WordPress Tag: Pay-Per-Click

  • Writing for Pennies: The Dawn of Internet Writing

    lisamaliga
    27 Jul 2015 | 2:34 pm
    By Lisa Maliga  © 2001-2015 I’ve been an Internet Writer since 2000. I began writing articles for a company named Write for Cash, which bought nonfiction on just about any topic imaginable and paid a one-time fee ranging from ten to twenty bucks. The articles were input into the major search engines and were there for all to see. A byline was optional. Three months later, I was able to view some of the articles I’d written and at the very bottom was my name, along with the keywords I’d supplied in order for it to show up efficiently in the engines. By year’s end, the company posted…
  • WEB SEO MALL - An Exemplary and Premier SEO Consultancy to Give You the Best SEO Consultation

    webseomall
    25 Jul 2015 | 2:44 am
    With a desperate urge to turn around the performance of your web business, you definitely want to get in touch with a leading exemplary SEO Consultancy Company, which is furnished with all basic and plenary features. If this is what you have in your mind, then Web SEO Mall fits your needs to a nicety and encourages you to avail of the proven SEO services and solutions that guarantee to optimize your website’s ranking and drive huger traffic on a shoestring. Our SEO consultancy services are completely down to earth and enabling you to focus on what you do and what you invest on the most…
  • Top 3 Effective link building techniques

    softsystemsolutionservices
    22 Jul 2015 | 4:02 am
    Link building is one of the essential parts of Search Engine optimization. An effective inbound links to your website helps in achieving higher rankings. Link building plays a crucial role in improving the business as a result several SEO experts are working on improving their link building techniques. There are number of essential Link building techniques that are used by SEO serviceNew York  to improve their online business. Few of them are- Infographic –Are Infographic still used for link building? The answer is YES! In fact, Infographic are one of the most important link building…
  • Miami Pay Per Click Marketing Services

    businessvisibiltypro
    16 Jul 2015 | 10:17 am
    If you are not currently generating leads from the Internet, then it’s time you stop missing out, and start getting in on the most powerful marketing outlet in the world. This is an opportunity for you to DRAMATICALLY grow your business with new high quality prospects that SPECIFICALLY searched for your product or service online! Call 561 305-2253 today or email visibleppc@gmail.com to arrange a free internet marketing consultation with Herb Kornblau, internet marketing expert.
  • Fort Lauderdale PPC Adwords Management

    floridappc
    16 Jul 2015 | 10:04 am
    Fort Lauderdale PPC Adwords Management | Pay Per Click Advertising Agency Ft Lauderdale-Broward PPC You’re about to discover the secrets of fast business growth success with PPC Google AdWords. Google AdWords-pay per click advertising is an incredible opportunity for rapid growth and profits and is an advertising platform unlike anything ever created in the history of marketing. If you are ready to learn about generating leads online and growing the bottom line of your business, let this be your guide. Call us right away at 561 305-2253 to set up a free marketing consultation so we can…
 
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    Stellar Search Blog » – Stellar Search Marketing

  • The Stellar Search Difference – Part 1: Harnessing The Power Of Custom Scripts

    StellarSearch
    21 Jul 2015 | 1:03 am
    As part of showing off why Stellar Search are leading the way when it comes to our thinking around digital marketing, we thought we would share our latest whitepapers as part of ‘The Stellar Search Difference’ articles we will be posting in the upcoming weeks. Our first article is around ‘Harnessing the Power of Custom Scripts’ […]
  • GOOGLE ROCK MOBILE REACTION

    StellarSearch
    22 May 2015 | 12:22 am
    INTRODUCTION Earlier this May, our team was invited to attend Google Partners’ Event: Ready to Rock Mobile 2015. Along with amazing Google branded cupcakes, we also were presented with insights on the present and future of mobile. What are the general trends regarding mobile? Why is mobile advertising vital for companies willing to grow their […]
  • Bing Mobile App Extensions – Latest Innovations

    StellarSearch
    21 May 2015 | 5:51 am
    Bing are continuing to bring out new updates to MSN AdCenter for advertisers with their latest extension…mobile app extensions. Advertisers can promote app installs and web traffic at the same time by including App Extensions in search ads on Bing. With App Extensions, advertisers can track app installs as conversions and automatically send users to […]
  • Free Delivery? Free Returns? A Guide for Online Retailers as to what is Important to Consumers

    StellarSearch
    14 Apr 2015 | 2:40 am
    Stellar Search are specialists in digital marketing for retailers and we are often asked by our partners what promotions they should run in order to help the performance of their digital channels. As a result we thought we would run our own consumer research study to find out what is important to consumers when they […]
  • Best Practice Guide to Google Shopping for Retailers

    StellarSearch
    2 Apr 2015 | 1:00 am
    Google Shopping Stellar Search have great expertise in Google Shopping due to our background in running PPC accounts for our retail clients. As a result we have created our own best practice guide for retailers to maximise the performance of their Google Shopping campaigns. Google Shopping is becoming more and more important for retailers as more […]
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    Wordstream

  • David Goldberg

    Jess Armstrong
    27 Jul 2015 | 1:14 pm
    Learner - Increase Conversions PPC Training WordStream Training Increasing Your Conversions Success Tracking Increase Conversions Collapse Wordstream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream PPC Advisor successfully. We know that success with WordStream PPC Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly.
  • Chad Darnell

    Jess Armstrong
    27 Jul 2015 | 12:58 pm
    Learner - Increase Conversions PPC Training WordStream Training Increasing Your Conversions Success Tracking Increase Conversions Collapse Wordstream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream PPC Advisor successfully. We know that success with WordStream PPC Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly.
  • Google+ Is Toast, Burnt Toast: YouTube & Google+ Are Breaking Up

    Larry Kim
    27 Jul 2015 | 12:54 pm
    Wow. Yet another shovel has arrived to dig Google+ an even deeper grave… Just last week I wrote about the long-awaited departure of Google+ photos, and with today’s announcement that Google+ and YouTube are now filing for divorce, my theory that Google+ is walking dead continues to strengthen. Yup, you heard right, Google+ and YouTube will no longer be affiliated, which means you can comment, upload or create a channel on YouTube videos without being required to have a Google+ account. Why Are They Breaking Up? Why not? But in all seriousness, with Google no longer requiring new Gmail…
  • Scott Thomas

    Jess Armstrong
    27 Jul 2015 | 12:50 pm
    Optimizer - Eliminate Wasted Spend PPC Strategies WordStream Tutorials Eliminating Wasted Spend Success Tracking Eliminate Wasted Spend Collapse WordStream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream Advisor successfully. We know that success with WordStream Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly.
  • Romana Scala

    Jess Armstrong
    27 Jul 2015 | 12:37 pm
    Learner - Improve CTR PPC Training WordStream Training Improving Click-Through Rates Success Tracking Improve Click-Through Rate Collapse Wordstream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream PPC Advisor successfully. We know that success with WordStream PPC Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly.
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    CleverClicks. Transparent PPC & SEO.

  • Weekly Search Engine Marketing Round-up (20 – 24 July 2015)

    Steph Von der Heyde
    27 Jul 2015 | 3:33 am
    Monday 20 July Most brands see inbound marketing as the best way to reach their target audience, and many of them prefer it to mediums such as PPC. This article by B2C discusses the problems with this mentality and explains why it shouldn’t be a choice, but a collaboration. The article explains how the crossover between inbound marketing and PPC is the key to better campaign results and goes on to lists the 5 ways you should be using your inbound and PPC campaigns together. Tuesday 21 July You’ve heard it before, and you’ll hear it again: the more blogs you post, the more traffic…
  • How to segment your social media target market – For free

    Steph Von der Heyde
    21 Jul 2015 | 9:15 pm
    Social media is a gift to marketers – it has provided us with a platform to showcase our brands, connect with audiences and, best of all, to start actual conversations. The popularity of the major social networks means that we can connect with millions of people from all corners of the globe with just the push of a button. Unfortunately, this can make it difficult to maintain the personal touch when marketing to the social media masses. We want to keep to conversations feeling intimate, but with a fan base which encompasses so many different people from so many different places it…
  • Weekly Search Engine Marketing Round Up (13 -17 July 2015)

    Steph Von der Heyde
    20 Jul 2015 | 5:12 am
    Monday, 13 July On Monday, Distilled gave the public access an open-source tool for checking rel-alternate-hreflang annotations. The head of R&D at the company, Tom Anthony released this article which teaches us how to access and use it, but first begins by presenting a checklist of 5 common mistakes that you’ll need to look out for when looking at rel-alternate-hreflang annotations. Once this is done, Anthony deems us ready to meet Polly (the hreflang checker library) and their free tool, hreflang.ninja. The post takes us through the details of using it and just what it can do for you.
  • Weekly Search Engine Marketing Round-up (6 – 10 July 2015)

    Steph Von der Heyde
    13 Jul 2015 | 1:03 am
    Monday, 6th July Did you know that 70% of people say they’d rather learn about a product through content marketing than advertising? Not bad when you consider how cost-effective it is to execute. However, there is no shortage of evidence showing that advertising still pulls in the big money – but you have to be prepared to spend on it. So which one gives you a better ROI? This article in the Harvard Business Review has all the answers.   Tuesday, 7th July Having trouble with referral data after switching to HTTPS? Moz’s Cyrus Shepard posted an article titled The Meta Referrer Tag:…
  • Weekly Search Engine Marketing Round-up ( 29 June – 03 July 2015)

    Steph Von der Heyde
    6 Jul 2015 | 6:32 am
    Monday, 29 June 2015 On the 29th of June Search Engine Land published an article titled ‘Use Googe Analytics to stop wasting remarketing dollars on people who just aren’t that into you’. Written by columnist Susan Waldes, the article gives 3 strategies to help you ensure that your remarketing efforts are targeting potential customers only. Using these tips effectively Waldes promises that you will improve your click-through rate (CTR), stop pursuing disinterested users and ensure that Google’s algorithm isn’t serving your ad to dead-ends. Tuesday, 30 June 2015 On the 30th of…
 
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    KrishaWeb Technologies

  • Microsoft released Visual Studio 2015

    Kajal Kanzaria
    27 Jul 2015 | 7:11 am
    Microsoft has officially launched the latest version of Visual Studio on 20th July 2015 after at least a year of testing. The company has also released the set of various tools along with the VS 2015. This latest version of Visual Studio 2015 is featured with integrated development environment (IDE) and updated .NET framework. Millions of developers use visual studio everyday. Since its launch in November last year, over 5 million users have downloaded the Visual Studio till the date. Let’s have a look over what is new is the latest version of Visual Studio 2015.   ...
  • Weekly web industry updates – 18th July to 24th July,2015

    Nikunj Chauhan
    24 Jul 2015 | 9:05 am
    Hello Everyone! Welcome to another weekly web industry update post. Google maps has made some important feature updates to provide customized experience for web and Android users. Wikipedia has new mobile network in USA. Microsoft has launched to visual studio 2015 for the community. Twitter has announced the event-targeting feature and Instagram has enabled the search option for the web users. The most important news for the web industry is that Google has finally rolled out the Panda 4.2 Algorithm Update. All these and other interesting newsflash of the week (18th July 2015 to 24th July…
  • Google Maps for Android allows to add custom names for places

    Kenar Raval
    24 Jul 2015 | 5:29 am
    Now, you can view your location history on your Android device because Google Maps added a new feature that is “Your Timeline”option in your navigation panel. To get this option in your Google Maps for Android app, you need to download the latest version 9.12 from here(http://www.apkmirror.com/apk/google-inc/maps/maps-9-12-0-android-apk-download/). Previously, the location history has been available for desktop site and for Android.By some means it was removed from version 7.0and now it’s back again....
  • Geo-fencing technology – working and applications

    Aashiyana Shaikh
    23 Jul 2015 | 6:37 am
    What is Geo-fencing? Geo-fencing is an advance technology that defines a virtual boundary or zone around the user added region. It allows automatic alerts (notifications) to be generated based on the defined coordinates of a specific geographic area. These alerts can be in the form of e-mail, text messages and notifications. ...
  • Google slowly rolling out Panda 4.2 algorithm update

    Nikunj Chauhan
    23 Jul 2015 | 12:40 am
    Finally, an algorithm update for webmasters! Google has informed Search Engine Land that they have rolled out Google Panda 4.2 Update this weekend. It was most anticipated update by the community as Google’s Gary Illyes has said “Panda Refresh coming very soon!” earlier in June and then the update was delayed because of some technical reasons. It is finally here; webmasters have noticed ranking swift and traffic fluctuation for websites. ...
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    Golden Gate SEM

  • Creating GSP Ads in Adwords

    davidwaynejohns
    15 Jul 2015 | 11:13 am
    Google is up to something new and exciting once again. Enabling ads in Gmail allows advertisers to reach beyond the google search page and display partners to reach audiences with all of the latest targeting options. From remarketing to keyword targeting, GSP’s redefine the paradigm of search and display with the ability to offer rich media ads in the mix. For some of those in the know, GSP betas were released in a different UI with different setup instructions. The adds are now available to everyone and only within the Adwords framework. The targeting options have been bolstered with…
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