Paid Search

  • Most Topular Stories

  • The PPC Play Book

    PPC Hero
    Cody Jensen
    28 Aug 2014 | 9:15 am
    With football season approaching, I figured I would release a “PPC playbook” for PPC lead generation campaigns. Read more at
  • How To Be The Perfect PPC Client

    The Clix Marketing Blog
    Robert Brady
    27 Aug 2014 | 6:04 am
    Conversations amongst PPC professionals often gravitate toward nightmare clients. The ones who called at all hours of the day, dictated what should be done in the account & when, or were never satisfied, even by exemplary results. As I think about these situations, I have considered that nobody is happy. The manager feels belittled or berated. The client wants better results and is frustrated. A no-win situation. So I’m going to paint a picture of the perfect PPC client. Know Your Goals This is going to be one of the first questions I ask you during a sales call. What is your CPA?
  • Introducing DoubleClick Planning: unifying cross-channel planning and buying

    AdWords Agency Blog
    Nicole Burgan
    27 Aug 2014 | 1:51 pm
    Cross-posted from the DoubleClick Advertisers blogStarting today, DoubleClick clients will have a brand new way to manage their planning and buying: DoubleClick Planning. In today’s fragmented media landscape, marketers need a simple way to put their marketing dollars to work across channels and screens, whether the media is bought programmatically or traditionally. DoubleClick Planning begins to unify programmatic and traditional reservation inventory management, enabling you to carry out all of your buys in one place. We will host a live webinar (register here) and discuss the…
  • Remarketing Gladiators: AdWords vs Analytics Lists Dissected

    PPC Hero
    Carrie Albright
    28 Aug 2014 | 5:15 am
    In PPC, the power of remarketing is undeniable. There are two common avenues for constructing remarketing lists: AdWords and Google Analytics. Read more at
  • Why Your Content Marketing Team Needs A Link Builder

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
    Jon Ball
    29 Aug 2014 | 7:40 am
    Link building requires very different skills than those needed to create content. Make sure you have these very important capabilities at your disposal. The post Why Your Content Marketing Team Needs A Link Builder appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • Why Your Content Marketing Team Needs A Link Builder

    Jon Ball
    29 Aug 2014 | 7:40 am
    Link building requires very different skills than those needed to create content. Make sure you have these very important capabilities at your disposal. The post Why Your Content Marketing Team Needs A Link Builder appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Google Allows Store-Exclusive “Nearby” Product Listing Ads On Desktop

    Ginny Marvin
    29 Aug 2014 | 7:04 am
    The ability to advertise locally-available products on Google via local product listing ads on mobile and desktop devices has been available since last fall. However, only on mobile devices could retailers promote items that were just available in-store. Now, Google has unofficially announced that... Please visit Search Engine Land for the full article.
  • Google Blog Search Now Within Google News Search

    Barry Schwartz
    29 Aug 2014 | 6:53 am
    Google has quietly disabled the Google Blog Search home page at and redirects it to the Google home page. Now, if you want to filter content based on blog posts, you can do so by going to Google News, clicking on the Search Tools and selecting the “All news” drop... Please visit Search Engine Land for the full article.
  • Search In Pics: Google Coffee Lab, Android Ice Bucket Challenge & Public Urination Fines Via YouTube

    Barry Schwartz
    29 Aug 2014 | 6:35 am
    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Coffee Lab: Source: Google+ Google Irvine Office Views: Source:... Please visit Search Engine Land for the full article.
  • Google Retires Its Web Search API

    Amy Gesenhues
    29 Aug 2014 | 6:01 am
    Google announced it has retired its Web Search API this morning, recommending developers use the Custom Search API in its place. Google noted the Customer Search API has a free quota of 100 queries per day. The post Google Retires Its Web Search API appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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    Inside AdWords

  • Making it easier to build rich and engaging mobile ads for the Google Display Network

    Rob Newton
    27 Aug 2014 | 9:59 am
    We recently added the ability for AdWords advertisers to upload HTML5 ads built with Google Web Designer into Google Display Network campaigns. Below is an overview of how you can use this integration to build HTML5 ads for your GDN campaigns. People are now constantly connected and using mobile devices to communicate, shop and stay entertained. In fact, 25% of global pageviews occur on smartphones and tablets.1 Further, there are now more consumers using the web in HTML5-compatible environments than in Flash-compatible environments.2 In order to reach as large an audience as possible,…
  • A Guide to the New Profit-Driven Marketing Movement

    Rob Newton
    25 Aug 2014 | 12:51 pm
    A new breed of marketers have made the shift to “profit-driven marketing,” which is about tackling traditional marketing challenges with unconventional approaches.  For example, they understand that in order to make more money, they have to strategically invest more money first.One company employing this new strategy is Airbnb. The popular global accommodations company creates models to understand the value that every new customer brings over his or her lifetime.  Then, equipped with flexible budgets, their digital marketing team is able to reach all the right customers at the…
  • Are your Product Listing Ads ready for August 31st?

    Rob Newton
    21 Aug 2014 | 7:59 am
    Earlier this month, we introduced an upgrade tool for advertisers to upgrade to Shopping campaigns quickly and easily. If you’ve already upgraded, then you’re all set. If you haven’t upgraded yet and don’t do it by the end of this month, the following is what will happen to your regular Product Listing Ads (PLA) campaigns come September.Phase 1: Limited functionality of all regular PLA campaigns - Starting September 2nd, you will not be able to edit your product targeting, max. CPC bids, promotional text and destination URLs anymore. Campaign statuses and budgets will remain…
  • Using Google Search and YouTube to Promote Your App

    Rob Newton
    20 Aug 2014 | 8:58 am
    Earlier this year, we announced our next generation of app promotion ads across Google Search, the Google Display Network and YouTube. The features on the Display Network launched in June as part of Google I/O. Today, I’m excited to announce the global availability of the search ads and YouTube offerings.Google Search for App Install and Re-EngagementThere are over 100 billion searches per month on People search here for places to visit, movies to watch or music to listen to. Sometimes this content lives on a website, sometimes it’s in an app. Now with just 3 easy steps, you…
  • Introducing Website Call Conversions

    Rob Newton
    18 Aug 2014 | 10:00 am
    Seventy percent of all mobile searchers have called a business directly from search ads. AdWords click-to-call ads, call metrics, and calls as conversions help you connect with these customers and gain insight about those calls. However, many customers also call your business after clicking through a Google ad and learning more about the products and services you offer on your website. That’s why today we’re launching website call conversions, a powerful way for you to identify and measure calls from your website that occur after an ad click.Clicks that lead to callsLet’s say your…
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  • The Profit Playbook: Avoiding a Marketing Death Spiral

    George Michie
    27 Aug 2014 | 5:51 am
    As we head into the holiday season, it’s important for retailers to set the proper goals for their paid search programs. Oftentimes we find that companies have adopted a narrow mindset focused on short-term ROI. Although such an approach is profitable in the immediate term, these advertisers risk setting themselves on a course to a death spiral with an ever-shrinking customer base. So how aggressive should you be with your ROI goals? Ultimately advertisers should be looking to marry the costs they’re willing to pay to the value they will receive in return, keeping in mind that not all…
  • RKG Releases Paid Search Retail Case For Universities

    Kearby Chen
    21 Aug 2014 | 6:29 am
    Many of our employees began their careers at RKG right out of college, so fostering a strong connection to universities and college students has always been important to us. As part of our ongoing outreach efforts, we’ve recently developed a paid search retail business case to provide materials for business programs that use the “case method” and/or professors seeking content to drive a quantitatively-based classroom discussion (or team competition!). The 20-page case, put together by industry experts and leaders based on real-world data, centers around the fictional advertiser…
  • Video: Google Shopping Campaigns – What’s New

    Sarah Carpenter
    19 Aug 2014 | 6:32 am
    The transition to Google Shopping Campaigns is right around the corner! Join us for a three-part video series where we’ll discuss the main differences between Shopping Campaigns and the old PLA structure, recommend how best to structure your campaigns, and then we’ll wrap up the series by reporting back on results after the full transition is completed. In part one, Senior Paid Search Analyst Sarah Carpenter takes us through four major enhancements that Google Shopping Campaigns provide. Make sure to take advantage of these features to better optimize your PLA programs!  …
  • Google AdWords to Ditch Traditional Exact and Phrase Match

    Mark Ballard
    15 Aug 2014 | 6:43 am
    Google announced last night that, starting in September, they will no longer respect the intentions of advertisers to have AdWords exact and phrase match function as they have historically. Instead, both match types will now bring in traffic on close variants by mandate. Google originally gave advertisers the option to allow their exact and phrase match keywords to trigger for plurals, misspellings and close variants a couple of years ago. At the time, RKG pulled together some data that showed that performance for even close variants of one another can perform very differently and, as a…
  • Video: 2014 Q2 Findings to Prepare You for the Holidays

    Rachel Schnorr
    11 Aug 2014 | 2:37 pm
    The holidays are quickly approaching, but there’s still time to optimize your SEO, PPC and PLA programs and boost your ROI. Don’t miss a chance to attain a digital marketing edge by examining current trends for product ads, mobile, cross-device, and social that can inform your approach for connecting with users during the year’s busiest shopping season. Discover just how well digital channels performed in Q2, along with which factors drove growth the most, in this video from Paid Search VP Rachel Schnorr.   VIDEO TRANSCRIPT Rachel Schnorr:  Hi, I’m Rachel…
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    The Clix Marketing Blog

  • How To Be The Perfect PPC Client

    Robert Brady
    27 Aug 2014 | 6:04 am
    Conversations amongst PPC professionals often gravitate toward nightmare clients. The ones who called at all hours of the day, dictated what should be done in the account & when, or were never satisfied, even by exemplary results. As I think about these situations, I have considered that nobody is happy. The manager feels belittled or berated. The client wants better results and is frustrated. A no-win situation. So I’m going to paint a picture of the perfect PPC client. Know Your Goals This is going to be one of the first questions I ask you during a sales call. What is your CPA?
  • The Clix Marketing Blog’s Weekly #PPC News & Views: Aug 22, 2014

    Michelle Morehouse
    22 Aug 2014 | 6:29 am
    Welcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views! From the Experts KISSmetrics 4 Simple eCommerce Product Page Tests That Take Less Than an Hour: Been looking for quick hit tests to improve your eCommerce performance? Check out these four tips. All easily attainable and have the potential for big increases. SEER Interactive AdWords’ new Website Call Conversions – SEER’s Beta Experience: Google’s new website call tracking functionality has been all the rage this week. See what SEER had to think about it after using it in beta. TheSEMPost Bulk Tools…
  • How to Apply the 4 P’s of Marketing to PPC

    Michelle Morehouse
    18 Aug 2014 | 6:32 am
    Marketing principles permeate into every aspect of online marketing, but they’re less pronounced and little discussed. Especially in PPC. Having a basic understanding of these principles and knowing how they correspond to your campaigns can give you a leg up over competitors. Last time we discussed How to Apply the AIDA Marketing Principles in PPC. AIDA is a customer centric theory that talks about how customers go through the buying process, from start to finish. The 4 P’s are marketer centric and discuss how marketers make decisions about their marketing strategy. Let’s jump in and…
  • The Clix Marketing Blog’s Weekly #PPC News & Views: Aug 15, 2014

    Michelle Morehouse
    15 Aug 2014 | 7:35 am
    Welcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views! From the Experts Beyond the Paid Tablets = Desktops, and Other Google Fibs: Melissa Mackey gives another great rant about how Google’s ideas don’t quite seem to match up with those of some of it’s most knowledgable advertisers. Check out what she has to say. Search Engine Land These 10 Analytics Reports Will Improve Your AdWords Results: Google Analytics is a powerful supplement to AdWords data. Check out Frederick Vallaeys’ ideas about maximizing it’s potential and improving your account. PPC Hero…
  • Healthy Client Relationships: When $#!% Happens

    Robert Brady
    13 Aug 2014 | 6:00 am
    As I was following the #ppcchat Twitter chat recently, the following question was posed: Q5: When having the “fire” calls with clients, how do you frame the conversation? #ppcchat — Matthew Umbro (@Matt_Umbro) August 12, 2014 This started an interesting discussion around how a PPC manager handles his/her mistakes when reporting to a boss or client. From the answers I gleaned 4 main principles to use when a mistake is made in your PPC accounts: 1. Get The Whole Picture Often a mistake feels like an attack. The natural response to an attack is to defend ones self. However, to…
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    John Battelle's Search Blog

  • NewCo New York 2014: My Chairman’s Picks To Visit

    25 Aug 2014 | 3:06 pm
    The post NewCo New York 2014: My Chairman’s Picks To Visit appeared first on John Battelle's Search Blog. Last week I created my schedule for NewCo San Francisco, and wrote about them here. What many folks don’t know is that there are now nine confirmed NewCo festivals around the world. Three weeks after San Francisco, nearly 100 New York companies will be opening their doors and welcoming festival goers in our second annual NewCo New York, Sept. 30th-Oct. 2nd. If you live in NY, or are going there for Advertising Week this Sept.29-October 3rd, please register and visit some…
  • AdTech Is Alive and Well: I’ll Have the Full Stack, Please

    25 Aug 2014 | 10:28 am
    The post AdTech Is Alive and Well: I’ll Have the Full Stack, Please appeared first on John Battelle's Search Blog. Reading The Information’s piece on Facebook’s reported re-introduction of the Atlas ad-serving technology, I wondered – Does the market really need six or more full stack adtech solutions? Google is the undisputed leader in the field – it’s spent nearly ten years stitching its own technology into acquisitions like DoubleClick (the original ad server), AdMeld (supply side platform), AdWords (search), AdMobs (mobile), Teracent (targeting),…
  • Why I’m Watching Deep Linking In Mobile

    18 Aug 2014 | 4:24 pm
    The post Why I’m Watching Deep Linking In Mobile appeared first on John Battelle's Search Blog. The first ever web page, created by Sir Tim Berners Lee to explain, naturally, the WWW. We are at a turning point in the mobile app ecosystem where deeplinking is becoming a priority and not just a feature. – URX blog This week marks the beginning of a journey I’m taking to understand “deep linking” in mobile. I’ve kept one eye on the space for some time, but it’s clearly heating up. Last Spring three major mobile players – Facebook, Google, and…
  • My 2014 NewCo SF Schedule: Hard Choices

    14 Aug 2014 | 10:42 am
    The post My 2014 NewCo SF Schedule: Hard Choices appeared first on John Battelle's Search Blog. The NewCo award, given to host companies who join the NewCo festival this year. As I did last year, I picked my NewCo San Francisco schedule early, so I could prepare in advance of the festival this September 10-12. There are nearly 130 extraordinary companies to choose from, so it’s not easy to decide where to spend your time. But decide we must. Here are my choices for this year’s SF festival (there are festivals in Amsterdam, New York, Silicon Valley, LA, Detroit, Boulder,…
  • NewCo Sizzle Reel, SF Sked Are Up!

    30 Jul 2014 | 12:06 pm
    The post NewCo Sizzle Reel, SF Sked Are Up! appeared first on John Battelle's Search Blog. It’s hard to describe what it’s like to attend a NewCo till you’ve been to one, but this video, below, should certainly help. It comes right on the heels of NewCo’s SF schedule going up, which for those of you who’ve never been is like announcing the lineup at Bonnaroo for those of us in the NewCo world. In SF, companies opening their doors include Medium, Carbon Lighthouse, ACT, IFTTT, the melt, Lit Motors, Salesforce, Bloomberg, OpenTable, Scoot, NextDoor, and 100+…
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    Bing Ads & Microsoft Advertising Community

  • Unilever UK sees 7 percentage point increase in spontaneous awareness with campaign

    Tim Lumb - MSFT
    28 Aug 2014 | 7:11 am
    150 million times a day, someone, somewhere chooses a Unilever product. As the first commercially available laundry detergent launched in 1909, Persil has been at the forefront of innovation for over a century. The Persil Kids Today Project is an initiative to see the world we live in through a child’s point of view and Unilever recognised that their target market, mums, are now much more digitally connected.  Unilever wanted to engage with connected mums, by placing Persil ‘Small and Mighty’ creative in relevant digital environments, which would resonate in todays…
  • Bing Ads 的整合單一裝置目標鎖定:下個月所推出變更的常見問題解答

    Dare Obasanjo - MSFT
    27 Aug 2014 | 6:20 pm
    我們在今年 6 月宣佈 Bing Ads 裝置目標鎖定的運作方式將面臨一連串的變更。第一項變更將於 9 月實施,屆時,桌上型電腦、筆記型電腦和平板電腦將整合為單一裝置目標。這項變更衍生的直接影響有二:只鎖定桌上型電腦和筆記型電腦的廣告活動將開始鎖定平板電腦,同樣地,只鎖定平板電腦的廣告活動也將開始鎖定桌上型電腦和筆記型電腦。…
  • Nuevo aspecto y nuevas características de Bing Ads que mejoran la eficacia

    Dare Obasanjo - MSFT
    27 Aug 2014 | 3:48 am
    Como se anunció en el blog de Bing Ads la semana pasada, el equipo de Bing Ads está encantado de dar a conocer la última revisión de la interfaz web de Bing Ads. Los cambios, que reflejan los comentarios recibidos de los clientes, son algo más que un cambio de apariencia. No solo se ha rediseñado el sitio para facilitar la navegación, sino que también se han renovado varias características existentes para hacerlo más eficaz, como las palabras clave negativas, las oportunidades y el historial de cambios. En las…
  • Une nouvelle présentation et de nouvelles fonctionnalités sur Bing Ads, pour encore plus d'efficacité

    Dare Obasanjo - MSFT
    26 Aug 2014 | 12:00 am
    Comme nous l'avons annoncé dans le blog Bing Ads la semaine dernière, notre équipe a le plaisir de vous présenter la toute nouvelle interface Web Bing Ads. Ces changements tiennent compte des suggestions de nos clients, et ne se limitent pas seulement à une nouvelle présentation. L’interface a été non seulement repensée afin de simplifier la navigation, mais un certain nombre de fonctionnalités existantes ont été perfectionnées pour vous permettre de gagner en efficacité, notamment au…
  • Bing Ads erhält einen neuen Look, neue Funktionen und wird noch effizienter

    Dare Obasanjo - MSFT
    26 Aug 2014 | 12:00 am
    Wie letzte Woche im Bing Ads Blog angekündigt, möchte das Bing Ads-Team Ihnen die neu gestaltete Bing Ads-Weboberfläche präsentieren. Die Änderungen, bei denen wir uns nach dem Feedback unserer Kunden gerichtet haben, sind weitaus mehr als nur ein neuer Look. So wurde nicht nur die Navigation vereinfacht, sondern auch eine Reihe bereits vorhandener Funktionen verbessert, damit Sie effizienter arbeiten können (z. B. negative Keywords, Registerkarte “Empfehlungen” und Änderungsverlauf). Im Verlauf der nächsten Wochen beginnen wir mit der…
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    Compete Blog

  • Conversion Optimization: Which Metrics Matter?

    Jared DeLuca
    29 Aug 2014 | 6:53 am
    Image from: Measure Success / Shutterstock I’ve written a lot about conversion optimization before because I firmly believe it’s one of the most important things any business can do to increase success, but conversion rate doesn’t have to mean online purchases. Even if you don’t have an ecommerce offering for your business, you can still focus on optimizing your conversion rates. Yes, I said plural “rates.” What do I mean? Obviously at the end of the day you care about your business making more money while providing value to your customers. How you define…
  • Are You Getting Mobile Right? (Part II)

    Katie Hrdy
    27 Aug 2014 | 9:22 am
    As announced in our post last week, we recently launched our newest study, Getting Mobile Right, to help marketers put mobile to its best use within their overall marketing strategies. In the study we identified three major questions that marketers are asking to better understand how mobile can propel their brands: Where and how can we reach consumers on mobile? How can we engage consumers with mobile advertising? How can we increase our share of mobile consumer activity? We explored the first question in last week’s post, so this week we’ll review the second: How can marketers engage…
  • Recipe for Success

    Mark Rogol
    25 Aug 2014 | 12:16 pm
    Image from: Recipe / Shutterstock Since first launching in 2010,, “an old-fashioned-looking recipe swap website,” but truly a vertical social network around recipes has grown to stand among the largest recipe websites on the internet. At its core, Just a Pinch strives to bring together hometown cooks and family recipes. What may seem like an old-fashioned idea has successfully transcended into the digital age in recent years. With traffic up 66% this year alone, Just a Pinch can attribute its noteworthy success to its engaged users and effective social media marketing…
  • The Compete Weekly Pulse

    Laura Cantwell
    23 Aug 2014 | 7:22 am
    It’s Saturday. Congratulations, you survived the work week! This edition of the Compete Weekly Pulse has a strong focus on one of our favorite topics—blogging! Take a look at some of our favorite articles from the past week to learn all about how your can optimize the results of your blogging endeavors. How To Create A First-Rate Content Marketing Strategy If you want your brand to be successful, utilizing content marketing is no longer optional. The reality of today’s digital marketing is that your potential customers are likely forming their opinion of your brand long before actually…
  • July Data is Now Live – MacRumors, Zack Brown’s Potato Salad, and More

    Conor O'Mahony
    22 Aug 2014 | 11:37 am
    Image from: Potato Salad / Shutterstock Summer’s quickly coming to a close, but there’s still time left to enjoy some family time and maybe a few more cookouts before it does. Jumping into July’s fast movers, regular cookout feature, potato salad, made a splash on in July. Zack Brown launched a Kickstarter project in order to raise $10 to make a potato salad, and the ensuing response from the Internet was overwhelming (the project has ended, but raised more than $55k in total). The fourth-most-viewed project in Kickstarter history definitely made a significant impact on…
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    Search Engine Journal

  • What Really Happens When Someone Clicks Your Facebook Like Button by @kevanlee

    Kevan Lee
    29 Aug 2014 | 7:04 am
    Funny, we’ve had the Facebook Like button along the side of every Buffer blog post for the past several years. And I don’t think I’ve ever clicked it. I’ve hoped that others would, of course. I hope they click all the share buttons. But until now, I’ve never known what that experience was like for the end-user. What’s it like to actually share a story to Facebook? And how can I make it a better experience? We talk a lot about reversing the decline in organic Facebook reach and succeeding with Facebook marketing. Maybe we’ve been overlooking a quick win right under our…
  • 5 Elements to an Effective Email Link Pitch by @linkbuildingjon

    Jon Ball
    29 Aug 2014 | 4:02 am
    Building real links that make sense requires human interaction. I am a firm believer that websites don’t link to other websites, rather people link to other people. Worthwhile links are those placed as an editorial vote by a human being, not automatically generated by a robot. You need to engage with other people to build these links, which makes effective outreach imperative. Outreach is typically done via email. The most important portion in outreach link building is what I call the “link pitch” – the message you craft to convince another person to link to you; the build up to…
  • Google To Stop Showing Authorship Information In Search Results by @mattsouthern

    Matt Southern
    29 Aug 2014 | 3:49 am
    Last month we reported that Google would be removing Authorship pictures from search results. Now it has been confirmed by Google’s John Mueller that Authorship information will be removed from search results entirely. The decision was made to drop Authorship information because the information was not found to be overly useful to searchers, and at times has even detracted from the search results. Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made the difficult…
  • LinkPatrol Update: Top-Requested Feature Added, First Reviews are In by @itsduhnise

    Jenise Uehara Henrikson
    28 Aug 2014 | 9:03 am
    Last month, Search Engine Journal introduced LinkPatrol, a WordPress plugin we’ve developed that empowers site owners to find, review, and clean up outgoing links. Since then, we’ve been collecting feedback. (Thank you responders!) We got a lot of interesting answers to this question: What’s the one thing you would add to LinkPatrol? One of the most popular answers: The ability to nofollow or strip links in blog comments. Why do people want to strip links from blog comments? Probably the same reason we do– the dreaded Link Removal Request. Nearly every week we receive an…
  • Sitemaps Best Practices Including Large Web Sites

    Fabrice Canel
    28 Aug 2014 | 7:36 am
    One of the key Search Engine Optimization (SEO) strategies for web sites is to have high quality sitemaps helping search engines to discover and access all relevant content posted on that web site. Sitemaps offer this really simple way for site owners to share information with every search engine about the content they have on their site instead of having to rely solely on crawling algorithms (ie: crawlers, robots) to find it. The Sitemaps protocol defined at, is a now widely supported. Often web sites and some Content Management Systems (CMSs) offers sitemaps by default or…
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    AdWords Agency Blog

  • Advertisers see Shopping campaign success with new optimization, reporting tools from the DoubleClick Search Commerce Suite

    Nicole Burgan
    28 Aug 2014 | 7:42 am
    Cross-posted from the DoubleClick Search blogIn March, we introduced Shopping campaigns support in DoubleClick Search, offering a simpler, more flexible way for retailers to manage their Product Listing Ads (PLAs). Thanks to these tools, advertisers have already seen success with Shopping campaigns. As Casandra Jones, Associate Director at iProspect, says: “It’s been incredibly helpful having DoubleClick Search be first to market with a solution for Shopping campaigns. We were able to transition to Shopping campaigns more quickly and determine best practices that work for our brands --…
  • Introducing DoubleClick Planning: unifying cross-channel planning and buying

    Nicole Burgan
    27 Aug 2014 | 1:51 pm
    Cross-posted from the DoubleClick Advertisers blogStarting today, DoubleClick clients will have a brand new way to manage their planning and buying: DoubleClick Planning. In today’s fragmented media landscape, marketers need a simple way to put their marketing dollars to work across channels and screens, whether the media is bought programmatically or traditionally. DoubleClick Planning begins to unify programmatic and traditional reservation inventory management, enabling you to carry out all of your buys in one place. We will host a live webinar (register here) and discuss the…
  • Are your Product Listing Ads ready for August 31st?

    Nicole Burgan
    21 Aug 2014 | 8:20 am
    Cross-posted from the Inside Adwords blogEarlier this month, we introduced an upgrade tool for advertisers to upgrade to Shopping campaigns quickly and easily. If you’ve already upgraded, then you’re all set. If you haven’t upgraded yet and don’t do it by the end of this month, the following is what will happen to your regular Product Listing Ads (PLA) campaigns come September.Phase 1: Limited functionality of all regular PLA campaigns - Starting September 2nd, you will not be able to edit your product targeting, max. CPC bids, promotional text and destination URLs anymore.
  • When the Path to Purchase Becomes the Path to Purpose

    Nicole Burgan
    19 Aug 2014 | 12:35 pm
    Today’s consumers are spoiled for choice. With new technologies delivering more media on more devices than ever before, their options for content are limitless. Faced with this surplus, consumers are choosing to engage only with content that is personally relevant to them, their purpose and their passions. This new consumer mind-set has implications for their purchasing behavior—consumers shop with the same purpose that they consume content. To understand how to engage them on their "path to purpose," Ogilvy, TNS and Google surveyed recent purchasers of auto vehicles, beauty products and…
  • New Shopping Campaigns Upgrade Tool

    Nicole Burgan
    12 Aug 2014 | 6:00 am
    Cross-posted from the Inside Adwords blogThis is the final stretch. At the end of August, regular Product Listing Ad (PLA) campaigns will retire and be replaced by Shopping campaigns. A majority of you have started upgrading to Shopping campaigns, but if you’re one of the few who haven’t yet, we’re introducing a new upgrade tool that’ll help you upgrade in a matter of clicks.This tool creates a Shopping campaign from your regular PLA campaign, with a campaign structure and bids based on your regular PLA campaign and historical performance data.If you haven’t started your…
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    aimClear® Blog

  • Merry Morud Speaks At #MNSearch! Home Sweet (Minnesota!) Home

    Amber Krohn
    27 Aug 2014 | 7:09 am
    With the long Labor Day weekend on the horizon, aimClear is excited to amp up this week by speaking at the latest MnSearch Marquee event TODAY, August 27th. Merry Morud, aimClear’s Social Advertising Director, has made the trek from Duluth to Minneapolis to share her expertise on social PPC and content distribution. The Minnesota Search Engine Marketing Association holds quarterly search workshops, panels and other events for search marketers throughout the state, and today’s event, MnSearch Marquee: Social Media Sales Bootstrap Clinic, is shaping up to be another inspired event. This…
  • aimClear Plays “The Great Game of Business!” CEO Laura Weintraub Interviewed

    Kevin Watterson
    26 Aug 2014 | 6:51 am
    aimClear’s Chief Executive Officer Laura Weintraub made partner at one of Northern Minnesota’s leading law firms, twice along the way being named to the prestigious Rising Star list by Minnesota Law & Politics. She taught masters-level business law at the University of St. Francis and spent nearly a decade as a featured lecturer on employment law for human resource personnel and business owners.  Now, she quietly leads one of the fastest growing privately held companies in America. Laura was integrally involved as an attorney during aimClear’s early years and joined the company…
  • Make Your Ads SING like Sondheim: Creative Lessons from a Lyrical Genius

    Merry Morud
    25 Aug 2014 | 1:37 pm
    Bleeding-edge creative is a cornerstone of every marketer’s work. We strive to make each ad placement a mini work of art specially constructed and optimized creatively per channel. In the following months, we plan to write extensively about our creative process and what it takes to develop stunning creative. But first, I recently stumbled upon Six by Sondheim, an HBO documentary that delved into the genius that is Stephen Sondheim as a lyricist and composer of (probably at least one of your favorite) Broadway musicals. Immediately, I was struck by how similar Sondheim was to aimClear’s…
  • The Complete Content Marketer’s #MozCon Manifesto, Part 2: Promote & Measure

    Lindsay Schleisman
    18 Aug 2014 | 11:03 am
    Welcome back to our MozCon manifesto. This post continues our two-part series on content marketing takeaways from MozCon 2014, organized into a four-step process. Part 1 covered the conception and creation stages of content marketing, as well as the reasons to do it in the first place. In part 2, we’re covering promotion and measurement—two steps that many marketers neglect. Read on for tips on how to get your content in front of the right audiences as well as how to measure and report on your efforts. Step 3: Promote At the end of step 2, having completed the conception and creation…
  • The Complete Content Marketer’s #MozCon Manifesto, Part 1: Conceive & Create

    Lindsay Schleisman
    14 Aug 2014 | 11:52 am
    Last month, aimClear had the pleasure of attending MozCon, a search, social and content marketing conference hosted by the fine folks at Moz. MozCon is a conference unlike most. There’s one track, so no shifting between session rooms. Yes, that means the creatives had to bear with the who-the-hell-is-JSON-and-his-friend-MQL geekouts, while the techies had to sit through the kumbaya-content-fluffy-hugs sessions. But it was worth it because these were some of the most dynamic, inspiring presenters out there. Only the best of the best are invited to speak, and it showed. Content marketing was…
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  • A Day in the Life of Richard Koch

    Perry S. Marshall & Associates (Perry S. Marshall)
    29 Aug 2014 | 6:30 am
    You learn more by watching what someone does than by listening to what they say. I’ve watched Richard go through his daily routine a few times now and I’m amazed at his discipline…his discipline to NOT work. He’s got loads of rules that he follows to maintain this discipline. But they are “simple and quick” rules. Rules that free him to work only one hour per day. Get a glimpse into Richard’s day here. To view the full interview and find out more about the Star Principle Seminar, click here.
  • What do people really need?

    Perry S. Marshall & Associates (Perry S. Marshall)
    28 Aug 2014 | 9:07 pm
    “People don’t really need art, music, literature, newspapers, historians, wheels, calendars, philosophy…all people need is a cave, a piece of meat, and possibly, a fire.” -Pat Steel, Young & Rubicam, from Rosser Reeves’ Reality in Advertising
  • “Now that You Put it that Way, It’s Obvious”

    Perry S. Marshall & Associates (Perry S. Marshall)
    27 Aug 2014 | 6:54 am
    Richard believes many businesses owners have huge potential, tremendous opportunities, that are not obvious to them. Many business are Stars waiting to happen. But often it takes a new way of seeing, a new way of evaluating, to open their eyes to the possibilities. Richard hopes most participants in the Star Principle Seminar will leave saying, “I have all the raw material I need to turn my business into a Star, and now I know exactly what steps to take to make it happen.” Join Richard & Perry now. To view the full interview and find out more about the Star Principle Seminar,…
  • “I Make No Apologies for Simplicity”

    Perry S. Marshall & Associates (Perry S. Marshall)
    25 Aug 2014 | 6:00 am
    Richard explains why he does not deliver “PhD theses” on business and investing…why he will not provide complex theories and analytical tools at the upcoming Star Principle Seminar…why the insights you receive there will NOT make your life more complicated. “If you run your business and your life according to these principles, it suddenly becomes a lot easier. The difficult things about life are not making money, I think making money is relatively simple. The difficult things are personal relationships…but some things are easy. And I happen to think…
  • What to Do if Your Business is Not a Star

    Perry S. Marshall & Associates (Perry S. Marshall)
    23 Aug 2014 | 7:45 am
    Richard can’t imagine why anyone would want to work for a company that’s not growing fast. Or why any entrepreneur would want to run one. Or why any investor would want to invest one. But what do you do if your business is not a STAR? Richard illustrates his simple but profound Star Principle concepts with the Ikea story. If your business is not in a fast-growth market, can you create a submarket that WILL grow 10%? 20%? 50%? Richard says you must. Join Richard and Perry now. To view the full interview and find out more about the Star Principle Seminar, click here.
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    PPC Consulting Firm »

  • Hey Nonprofits! Meet Salesforce’s Power of Us Program

    Greg Meyers
    5 Aug 2014 | 12:55 pm
    The Foundation, (also known as Power of Us Program) help nonprofit organizations and higher education institutions can get access to products and resources to help expand our collective impact. These resources, combined with the programs and expertise of thousands of nonprofit organizations, allows us to create positive change in the world. The Power of Us Program includes: 10 donated Enterprise Edition licenses Deep discounts on additional licenses, products and/or services from Discounts on training Discounts on…
  • Hey 501(c)(3) Nonprofits! Want $10k in FREE Adwords Advertising?

    Greg Meyers
    24 Jul 2014 | 12:52 pm
    Google Grants Overview: Google Grants is a unique one-of-a-kind advertising program which is designed specifically for 501(c)(3) Nonprofit organizations. The goal of this program is to utilize and transform the Google Adwords system into a powerful tool to spread advocacy, awareness, volunteer-ism and provide the ability to increase donations. Google provides approved 501(c)(3) Nonprofits with $10,000 per month in in-kind AdWords™ advertising. However, if the Nonprofit consistently spenda the $10k per month for at least three months, Google will increase your monthly allowance beyond the…
  • Why Startups Need To Think Search Marketing First

    Greg Meyers
    3 Jul 2014 | 9:44 am
    Many Startups during their infancy stage have very limited resources as well as advertising budgets to help them get off the ground running. So, there is this delicate dilemma that Startups face where they need “Big Agency” services but can only afford small “Boutique” prices. In this post, I will discuss experiences as a Startup Agency myself and how I helped various Startup clients get off the ground and succeed even further once they reached that next level of success. Understanding Startup Mentality: I was fortunate enough to be a part of two Tech Startups before…
  • Inside Adwords Blog Makes Obvious Claim About Branding in PPC

    Greg Meyers
    19 Jun 2014 | 8:38 am
    Frankly speaking, I am rather shocked that the June 16th 2014 post in the Inside Adwords Blog entitled: New Study: Search Ads Lift Brand Awareness, concluded something that many PPC Marketers have already known to be true based on their own experiences of the “Non-Brand vs. Brand” typical life cycle. Personally, I have been involved in many debates with clients who did not want to bid on their brand terms because they felt that since they were already ranked #1 organically, what’s the use of spending more money. Moreover, what the client did not understand about bidding on…
  • Bing Ads Editor 10.4 Will Make Advertisers Very Happy!

    Greg Meyers
    9 Jun 2014 | 8:09 am
    In the past and recent future, the Bing Ads Editor has not been the most user-friendly tool for advertisers. It has always lagged behind the Adwords Editor for many reasons. However I must say I was pretty impressed with their blog post about the release of the new 10.4 version. In the post entitled “Coming Soon: Bing Ads Editor 10.4 with Extended Targeting Enhancements” author Ping Jen provides some really good “in-depth” screenshots and information that speaks directly to their users. Another interesting thing to note from this post is that the language used…
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    Certified Knowledge

  • Learn How to Build and Manage a Community With Matt Umbro Part 2

    21 Aug 2014 | 7:00 am
    Matt Umbro (the founder of PPCChat) and I did two Marketing Nirvana shows on building communities in your spare time. The first show aired on August 4, 2014, and the second show just aired and is now available for download. You can read more about the two shows here. The first show goes into starting a community, and the second show goes into growing, engaging, and scaling your community (in your ‘extra’ time). You can learn more about Matt & PPCChat here: Matt on twitter PPCChat  website PPCChat LinkedIN group You can listen to the show on Webmaster Radio, download the shows…
  • Early Bird Pricing for the Advanced AdWords Workshop in NYC Ends Next Week

    19 Aug 2014 | 7:00 am
    SMX East is quickly approaching, so if you’d like to attend the Advanced AdWords Workshop, it’s best to register now while the Early Bird Pricing is in effect. This low price will end on August 29th. The event will be held at SMX East in New York on September 29, 2014. You can use discount code: WS-AW10 to save 10% off on the early bird pricing. We sold out the last few workshops, so it is best to register early.   The Workshop Agenda The basics of the agenda can be seen below; however, I try to leave a bit of ‘wiggle room’ for in-depth Q&A and/or to add a topic at the end of…
  • AdWords is Forcing Variation Match Upon You–This is Why it’s a Terrible Idea

    15 Aug 2014 | 5:40 am
    Google just announced that all exact match and phrase matched words will be treated as ‘variation’ or ‘near’ match starting in September. I want to show you why this is an absolutely terrible idea if Google does not let you opt out of this (which it does today). What is Variation Match? If you are unfamiliar with this setting, it’s neither good nor bad – it is account and maybe even keyword specific whether it is good or bad for you. If this setting is turned on, then your exact match and phrase match keywords can show for ‘variations’ of those words. These are commonly…
  • Using PPC for SEO

    14 Aug 2014 | 7:00 am
    When putting pay per click (PPC) against search engine optimization (SEO) in a head-to-head comparison, there’s no clear winner. PPC’s speed-to-market and relative predictability are longtime advantages over SEO, while SEO has long enjoyed the advantage of being “free.” Perhaps because of SEO’s bargain price, Google has taken increasing actions to make SEO more honest and thus, more difficult. Since SEO isn’t getting any easier, it’s becoming more important than ever to leverage your PPC data to bolster your SEO efforts. In this post I’m going to walk through some of the best…
  • The AdAlysis Early Adopter Discount Ends This Week

    12 Aug 2014 | 7:00 am
    AdAlysis is a new ad management platform created by Emmanuel Gad and Brad Geddes that makes complex ad testing very simple. AdAlysis has a lot of ad features such as: Test ads by six different metrics Set you own minimum viable data by account or campaign (or leave the defaults) Automatically calculates the ‘effective device’ of your ads based upon ad preferences and your bid modifiers Presents to you only winning ads. No more Excel work or guessing Has a nice workflow to pause losers and create new ads Supports pattern or multi-ad group testing And many more features such as…
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    WordPress Tag: Pay-Per-Click

  • 5 Social Media Presence Steps To Prevent Your Brand From Sinking Like A Lead Balloon

    8 Aug 2014 | 6:42 am
    Search Engine People Blog writes, “We Are Social by Miss Vio All too often companies launch so
  • Earn With Google Adsense

    8 Aug 2014 | 5:08 am
    How To Make Money With Google Adsense For Free   Google Adsense a best platform for Publisher site to make money from advertisements. As we all there are many famous services Google Have. Adsense Program is one of them. Google Holds much higher position in online services. As We use Google search engine, gmail, YouTube, blogger and much more. Due to huge popularity. Google Have lots or advertisers who want to promote their business and services by advertising through Google. So at present Google having huge advertiser including small or big companies also who registers under the Google…
  • Getting Google to love your website

    8 Aug 2014 | 3:59 am
    Pretty much every business these days has a website, which is excellent. It’s your shop window to th
  • If You Are a Small or Medium Business, Internet Advertising is for You

    8 Aug 2014 | 2:24 am
    Internet Advertising aims to solve one of the greatest threats posed by fast growing markets. The threat is that in the ensuing competition, small and medium size businesses get left out. Getting left out in the markets of today directly translates to a future closer. The Internet Advertising Medium is a platform which comes as a blessing for these businesses which cannot always compete with the branding budgets of larger brands. The high visibility which is provided at low costs by the Internet Medium boosts the branding of the business and brings it at par with the bigger brands. The option…
  • Benefits of Pay Per Click Advertising Services from Outsourcing Technologies

    7 Aug 2014 | 9:38 pm
    A customized and profit making pay per click (PPC) is extremely desirable for the success of any online business. Pay Per Click Advertising Services from Outsourcing Technologies  is a very effective means of internet marketing provided by a reputed solution provider. The services are rendered across the globe keeping in mind that increasing profits and the customer satisfaction is of the top most importance. The PPC techniques employed are keeping in mind the target market and at reduced price per acquisition greater conversion rate is provided. The management of PPC is also offered for…
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  • WordStream’s Best of the Month: August

    Dan Shewan
    29 Aug 2014 | 6:12 am
    Summer is fast approaching its end. Pumpkin-flavored drinks and snacks have already begun to appear in coffee shops and liquor stores across the country, and before long, everyone will be sporting tasteful sweater/scarf combos and taking leisurely walks through the beautiful autumnal foliage of local parks.Pretty soon, there will be nobody on the road, nobody on the beach. Just as Don Henley promised in his 1984 hit single “Boys of Summer,” our love for you will still be strong after the posts of summer have gone. However, contrary to Mr. Henley’s assertions, we can indeed look back.
  • WordStream Call Tracking vs. AdWords Call Extensions & Call Forwarding

    Francine Rodriguez
    29 Aug 2014 | 6:11 am
    WordStream recently launched a call tracking initiative and naturally we have been asked tons of questions about how our new service offering compares to Google AdWords’ existing Call Extensions and Call Forwarding features. (These services are different from Google’s new Website Call Conversions feature; learn more about that here.) It is easy to be confused since all these offerings focus on tracking potential leads, so it is important to understand the differences and benefits of each service.First, let’s break down what each of these service offerings do and how they work.WordStream…
  • Review: New Twitter Analytics Serves Up Sweet Tweet Data

    Megan Marrs
    28 Aug 2014 | 6:38 am
    Calling all tweeters – Twitter’s new and improved analytics is a major upgrade that provides rich Twitter data you could only dream about before. And as of yesterday, it's available to everyone, not just advertisers!Absolutely thrilled to open up access to to EVERYONE. Check it out, and let us know what you think!— Ian Chan (@chanian) August 27, 2014Twitter analytics hasn't been getting a ton of attention, likely due to the fact that the analytics were hidden away within the ad platform. Now you can find this new analytics data by visiting…
  • The State of Mobile PPC: Past, Present, and Future [Data]

    Mark Irvine
    27 Aug 2014 | 6:09 am
    My fellow paid search advertisers, our world is always changing. It seems like we can’t go a month without a new ground-shaking announcement in this industry. Whether it’s policy changes, sitelink changes, changes to what impacts your Quality Score, new demographic targeting options – the paid search environment never sits still.This is particularly true for advertisers who value the mobile market. The mobile landscape is growing and changing rapidly and it has real consequences for advertisers.Mobile ReachIt’s not news that it seems like everyone has a smartphone these days. In 2013,…
  • Bing Follows Google's Lead with Close Variant Matching

    Miranda Miller
    26 Aug 2014 | 9:11 am
    Not two weeks ago, Google effectively killed off the Exact and Phrase keyword match types in AdWords – pissing a lot of paid search managers off in the process – and now, Bing is following suit.Bing Ads is testing the inclusion of close variants in a portion of US exact match queries, according to an announcement on the Bing Ads blog. Unlike Google, which removed the option to turn close variant in exact match off, Bing Ads will still give advertisers the ability to opt out of it (at least for the time being).If Bing moves this beyond testing and implements close variant in exact match…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

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    Michael Wiegand
    28 Aug 2014 | 10:54 am
    %%CONTENT%% The post %%TITLE%% appeared first on Portent.
  • Guide to Personalized Search Results

    Ken Colborn
    28 Aug 2014 | 10:43 am
    If you grew up watching Sesame Street like me, you might have heard this song: One of these things is not like the othersOne of these things just doesn’t belong,Can you tell which thing is not like the othersBy the time I finish my song? The search results that you see within your browser are not the same as the others, each person is seeing different results. This is because those magic elves that place links on Google’s results pages knows that not everyone is that same and they customize your search results to better fit your needs. These personalized searches are created by…
  • Social Media Apps That You Don’t Need (or Want), But Should Try Anyway

    Braxton Kellogg
    21 Aug 2014 | 7:00 am
    Sometimes when you’re a social media strategist (or, really, just a human with a smart phone or tablet), you get stuck in a routine that involves the same few social media mobile applications. Whether I’m on the bus or about to go to sleep, I find myself checking my three favorite apps: Facebook (I know, so cliché), Snapchat and Instagram. Occasionally I’ll check Twitter and Pinterest, but those are both less frequent (and also MAJOR time sucks). In an effort to become one of the cool kids, I have decided to test out some of the newest, most popular social mobile apps. While a couple…
  • Creative Process: Where Does All the Time Go?

    Jess Walker
    19 Aug 2014 | 2:08 pm
    In college, when we asked our teachers how to assign a price to our art, they would tell us to charge whatever it was worth to us. This answer was thoroughly infuriating because we wanted a ‘correct’ number. What’s the equation? Is each square inch of canvas (or wood, or paper) worth a certain amount? Does it matter how much paint is on it? Or what sort of paint it is? And the answer, of course, is both yes and no. You can calculate exactly how much it cost you to create this thing, but then you’ll still have to decide what your time is worth, and what the art is worth to you. And…
  • Unexpected Loss of Control: Google AdWords Exact Match Controversy

    Elizabeth Marsten
    17 Aug 2014 | 5:46 pm
    Google AdWords’ recent announcement on the retirement of exact match in favor of the “close variant” default setting not only came as a bit of surprise to me, but definitely garnered the expected outrage from the PPC community, including petitions, Tweets and blog posts like this one. (Strangely enough, we seem to have avoided the obligatory Robin Williams anecdote in all of them.) I agree with my fellow search colleagues in the area of outrage, it’s just not acceptable what is being taken away in favor of a murkier, harder to control setting in terms of managing your keyword…
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    Local Search Solutions

  • Cheap Content Writers Aren’t Worth Your Time

    3 Aug 2014 | 8:10 pm
    Buying Content By The Word Is Beyond Absurd O-desk, Elance, College Writers, Content Runner…all pretty much the same thing. A huge pile of non-native English writers who are willing to crap out a few hundred words for a the cost of a Starbucks latte. Literally. The worst part about people watering down the content marketing landscape with this worthless stuff? The fact that companies buy it. I’m amazed at the fact that more and more of these companies keep showing up in MY inbox, of all places. Especially the ones based in India or Nigeria. I find myself wondering what business…
  • Social Clutter: Unraveling Social Media

    Search Specialist
    8 Jul 2014 | 8:45 pm
    What social outlets are worth your time? The buzz around social media marketing has died down a little bit, especially with the advent of native advertising gaining traction in recent months. Still, it’s a viable outlet for engagement and brand building. Whether you own a brick-and-mortar shop serving a local audience or an online business that reaches customers all over the world, you’re probably using at least one social media outlet to market your business. But with so many options, you may be struggling to justify where you spend your time and dollars. Do you focus on your Facebook…
  • 5 Key Local SEO Ranking Factors

    Search Specialist
    5 Jul 2014 | 8:49 pm
    Local SEO Ranking Factors Are More Detailed Than You Might Think Business owners tend to fall in to two categories when it comes to Local SEO and what impacts a local SERP. The first are those that don’t know a thing about it, and readily admit that. The second are those that read a few blogs or entries, and think it should be a breeze. To those in the second group…I’ll let my good friend Lee Corso express my sentiment below: That’s right. Not so fast my friends. The amount of factors that go in to Google’s placement in local search results is deep.
  • 14 Keys To A Successful PPC Campaign

    Search Specialist
    25 Jun 2014 | 3:02 am
    Successful PPC Campaigns Are Earned, Not Created We’ve been managing Google Adwords and Bing Ads campaigns for a long time. Most of our clients found their way to us after they’d tried, unsuccessfully, to get a positive ROI from pay per click advertising on their own. Over the years, the campaigns we’ve reviewed shared many of the same tell-tale signs of under performance. Some mistakes that novice PPC managers make are easy to overcome. Other times, it requires blowing up the whole account and starting fresh. Better than starting fresh is doing it right the first time. With that in…
  • An 80’s Rock Band Approach To Using SEO And PPC Together

    Search Specialist
    20 Jun 2014 | 6:09 pm
    Back in the 1980’s, you couldn’t turn on the radio without hearing a song by Darryl Hall and John Oates of Hall & Oates fame. With 6 number one hits and 34 Top 40 singles, it’s clear that the duo’s soulful rock music struck a chord with audiences. To this day, they credit their success to their ability to combine the best of both of their talents into songs that resonate with their audience. So what’s this have to do with digital marketing? Well, much like Hall doesn’t sound the same without Oates (and vice versa), no single digital marketing tactic will ever meet all of your…
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    CleverClicks PPC

  • How Adwords Editor Can Streamline Your Campaigns

    Anthony Coe
    17 Aug 2014 | 10:20 pm
    AdWords Editor offers advertisers a free and fast way to make streamlined changes to their AdWords accounts, overcoming the complexities of manual duplication and replication of keywords, ads and ad groups. One of the main benefits is the power to replicate a campaign in seconds and then perform extremely fast edits. For example, if you are targeting a campaign to a Sydney audience and you want to start a Melbourne focused campaign, using the search & replace feature, you can replace all mentions of Sydney in keywords, ads and ad groups in one go. In this post, we help you become more…
  • Weekly Search Marketing Roundup – 13th August 2014

    Anthony Coe
    13 Aug 2014 | 2:15 am
    Latest SEM News & Tips 4 AdWords Automated Rules To Try | PPC Hero Matt Umbro highlights 4 Adwords automated rules that should be use in addition to standard account management. These include increasing CPC bids, pausing ineffective keywords, receiving emails for assisted clicks and receiving emails for ineffective ads. Read the full story at PPC Hero. 3 Steps to Improve Your Ad’s Clickthrough Rates | Richard Stokes explains why clickthrough rate (CTR) is so important for advertisers and provides 3 useful tips to improving your CTR. These include improving the…
  • How Quality Score Affects Adwords Campaigns

    7 Aug 2014 | 2:36 pm
    If you’ve ever run your own Google Adwords campaigns, you’ve no doubt encountered “quality score.” Quality score (QS) is not just some magical number, it actually represents the quality of your Adwords keywords. A higher score is obviously better as it’s an indication that Google considers keywords, landing page and click-through rate to be of high relevance and quality. In short, if the QS of a keyword is low it means you’re doing something wrong. It’s probably also something that you want to address as it has a meaningful impact on the CPC of your ads. You can rank…
  • How to Work Together With Your SEM Agency for Top Results

    Anthony Coe
    6 Aug 2014 | 3:04 pm
    How to Work Together With Your SEM Agency for Top Results If you have decided to outsource your SEM campaigns to an agency, it’s important that you develop a healthy working relationship focused on maximising the profitability of your campaign. It may be challenging to identify where you fit into the process and it may be difficult to relinquish control, but for best results you should focus your efforts on sharing key business and marketing information and reporting back to them on the business impact of your SEM campaign – allowing them to focus on driving up your profits and reducing…
  • Weekly Search Marketing Roundup – 6th August 2014

    Anthony Coe
    5 Aug 2014 | 2:31 pm
    Latest SEM News & Tips Creating Personas for PPC | Portent Elizabeth Marsten writes a funny and very useful post on creating personas for PPC. She highlights the value personas provide in helping to ensure that your conversion tactics are correctly aligned with maximising your conversion rates.  In her post, she offers advice on selecting appropriate pictures, names and keywords to represent your personas as well as illustrating how to use tools, such as Facebook, Followerwonk, Customer Reviews, Census data andGoogle analytics to refine them. Read the full post at Portent. 3 Instances…
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