Paid Search

  • Most Topular Stories

  • How I Raised My Conversion Rate By 400% In 6 Days (And Why These Numbers Count)

    PPC Hero
    Adam Lundquist
    22 Dec 2014 | 5:15 am
    You need to give your PPC landing page claims some teeth and make them real to the user Read more at
  • Check Out the MarTech 2015 Speakers: A Who’s Who of Brands

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
    Search Engine Land
    22 Dec 2014 | 7:18 am
    Join Aetna, Netflix, Dell, CA and More – Register Now for Best Rates At MarTech: The Marketing Tech Conference, we’ll connect the dots between technical possibilities and strategic opportunities reshaping of modern marketing. Making those connections will be a roster of innovative thinkers and... Please visit Search Engine Land for the full article.
  • Canceling eCommerce Summit, What We’ve Learned + Two Requests for Hero Conf

    PPC Hero
    Pat East
    22 Dec 2014 | 8:52 am
    It’s best to just rip the Band-Aid off…   Unfortunately, I’m announcing that we’re canceling Hero Conf eCommerce Summit. We’ve already taken a number of steps towards this, one of … Read more at
  • Your Guide to Creating a Successful SEO Link-Building Campaign

    Home - SearchEngineWatch
    Jayson DeMers
    22 Dec 2014 | 6:30 am
    As Google and other search engines continue to evolve, your strategy may need to change, but one thing’s certain: Google will never penalize or suppress quality content from its ranking algorithm.
  • A Year in Review: Celebrating our Customers’ Successes

    Inside AdWords
    Rob Newton
    18 Dec 2014 | 3:01 pm
    It’s been a busy year for our customers. We’ve been inspired to learn from all of you -- advertisers from around the world, large and small, across so many industries. Thank you for the feedback you have given on our products as well as the insights you’ve shared. As we come to the end of 2014, we want to share some customer stories that we hope inspire you as much as they have inspired us.L’Oréal Paris builds brand love with search.L’Oréal Paris uses Search insights to get ahead of beauty trends and develops product and messaging to respond to consumer interests. The brand…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • Check Out the MarTech 2015 Speakers: A Who’s Who of Brands

    Search Engine Land
    22 Dec 2014 | 7:18 am
    Join Aetna, Netflix, Dell, CA and More – Register Now for Best Rates At MarTech: The Marketing Tech Conference, we’ll connect the dots between technical possibilities and strategic opportunities reshaping of modern marketing. Making those connections will be a roster of innovative thinkers and... Please visit Search Engine Land for the full article.
  • Google Partners Adds Certification For Shopping Campaigns

    Ginny Marvin
    22 Dec 2014 | 6:44 am
    New exam allows AdWords practitioners to become certified in managing Google Shopping campaigns. The post Google Partners Adds Certification For Shopping Campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Search Engine Land’s Top 10 News Stories Of 2014: When Pandas, Penguins & Pigeons Attack

    Matt McGee
    22 Dec 2014 | 6:00 am
    We begin two weeks of year-in-review articles with a look at the most popular news stories we covered in 2014. The post Search Engine Land’s Top 10 News Stories Of 2014: When Pandas, Penguins & Pigeons Attack appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Citation Inconsistency Is No.1 Issue Affecting Local Ranking

    Myles Anderson
    22 Dec 2014 | 5:56 am
    This post is a follow-up from my November post, in which I shared some interesting findings from the current InsideLocal webinar series. During InsideLocal webinars, we survey the audience, which consists of 500+ local search consultants and SMB owners. The vast majority of attendees are search... Please visit Search Engine Land for the full article.
  • Google Pigeon Update Rolls Out To UK, Canada & Australia

    Barry Schwartz
    22 Dec 2014 | 5:24 am
    Google's new local ranking algorithm that launched in the US earlier this year has rolled out to the UK, Canada and Australia. The post Google Pigeon Update Rolls Out To UK, Canada & Australia appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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    Inside AdWords

  • A Year in Review: Celebrating our Customers’ Successes

    Rob Newton
    18 Dec 2014 | 3:01 pm
    It’s been a busy year for our customers. We’ve been inspired to learn from all of you -- advertisers from around the world, large and small, across so many industries. Thank you for the feedback you have given on our products as well as the insights you’ve shared. As we come to the end of 2014, we want to share some customer stories that we hope inspire you as much as they have inspired us.L’Oréal Paris builds brand love with search.L’Oréal Paris uses Search insights to get ahead of beauty trends and develops product and messaging to respond to consumer interests. The brand…
  • Measure more: improving Estimated Total Conversions with store visit insights

    Rob Newton
    18 Dec 2014 | 12:53 pm
    People are living their lives online, using multiple devices throughout the day to shop, communicate and stay entertained. This constant connectivity means customers are engaging with your business in new ways after seeing your online ad -- they might call your business, download your app or go to your store. Last year, we introduced Estimated Total Conversions (ETC) to give you a more complete picture of how AdWords drives these new conversion types. Since then, we’ve been steadily improving ETC to measure phone calls, in-store purchases and cross device conversions.With the holiday season…
  • Use ad customizers to gear up for your holiday promotions

    Rob Newton
    15 Dec 2014 | 12:03 pm
    A few months ago, we introduced ad customizers, a new AdWords tool that lets you show highly relevant text ads to your customers, in real-time, even when you have thousands of products, services, and promotions—all changing by the day. Check out this video to see how you can put ad customizers to work in your accounts.Use ad customizers to boost performance this holiday seasonAs the holiday season continues, there’s no better time than now to use ad customizers to connect with your customers at scale with the products and promotions they’re searching for, in real-time. Cameron Urry,…
  • Video Analytics Page in AdWords for Video launches today, helping marketers make ads people choose to watch

    Rob Newton
    11 Dec 2014 | 12:08 pm
    In AdWords for video, you add targeting and budgets to YouTube videos to make video ad campaigns. Until now, advertisers looking for info on how their videos performed outside of when they appeared as ads would need to jump over to YouTube Analytics for that data. Today we’re excited to announce a revamp of Videos reporting to offer more YouTube Analytics-style performance metrics right in AWV, bringing a greater focus on video creative to campaign management and optimization.As you can see in the above chart, the new Video Analytics page prominently features a visualization of your…
  • Drive Downloads and Re-Engagement for Your Mobile App

    Rob Newton
    11 Dec 2014 | 9:03 am
    There are millions of mobile apps with more introduced every day. But as we talked about during our livestream yesterday, how do you get people to find your mobile app?  And once they do, how do you keep them coming back? We’ve created best practice guides to help you do both.The first guide, Tapping into Mobile App Installs, and its one-page checklist will show you how to drive installs of your app and grow a valuable user base. You’ll find out how to:Estimate the value of a user for your mobile appAttract potential users with compelling ads and app store pagesTrack and optimize the…
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  • Video: Happy Holidays from RKG

    Craig Zagurski
    18 Dec 2014 | 1:45 pm
      You were not supposed to see this video. Originally, the intention was to record a couple of employees singing holiday carols while we calibrate our brand-new video studio in Charlottesville. That plan flew up the chimney when RKG staff caught wind of the project and promptly converted it (as digital-marketers are prone to do) into pure-gold holiday cheer. Team members from every department—including staff in Charlottesville, Bend, and one remote location—lined up to croon a tune for the camera. And here it is, especially for you. However you plan to celebrate, all of us at RKG…
  • The Fundamentals of Paid Search for Nonprofit Organizations

    Elaine Lichtman
    17 Dec 2014 | 7:15 am
    While it’s well-known that digital marketing is a large and growing source of commercial traffic volume, it is also a great resource for nonprofits. With the right management and maintenance, our digital marketing efforts can help educate and capture qualified donors and volunteers that would otherwise be difficult to reach. Many of the same techniques that work for commercial paid search carry right over into making the most out of a nonprofit paid search program, but there are also some opportunities that are specific to the nonprofit space. Here’s our rundown of the key…
  • How Can Marketers Work to Measure Total Paid Search Value?

    Rachel Schnorr
    10 Dec 2014 | 6:14 am
    There are numerous ways that customers can engage with brands online. While each consumer interaction drives value for a brand, certain actions are not as measurable as a traditional lead or revenue-generating events. Today consumers are shopping across devices, downloading apps, and searching online before buying in-stores. As consumer behavior continues to change, marketers need to be able to see a more complete and accurate picture of how their programs are driving conversions. Only then will they be able to set appropriate bids and allocate budgets that are in line with the true value of…
  • PLAs Key to Beating Amazon in Search as Retail Giant Enhances Paid Presence

    Andy Taylor
    4 Dec 2014 | 8:31 am
    As the holiday shopping season is now fully underway, many retailers find themselves surveying the landscape to judge how well they’re doing vs their competitors and other retailers in general. Amazon has been a major competitor in almost every industry over the past few years, expanding its product selection and entering into video streaming and web services. While its presence in paid search has likewise been fairly large, Google Auction Insights data shows that the e-retail giant is moving up the page with its paid ads, and entering into auctions for more product categories every…
  • Retail Paid Search Sales Growth at 23% From Thanksgiving Through Cyber Monday

    Mark Ballard
    2 Dec 2014 | 10:11 am
    There is no shortage of early holiday shopping stats out there for 2014, with IBM, Adobe, and the National Retail Federation all releasing widely-quoted, but contrasting perspectives on how well things are going so far. The NRF’s numbers for Black Friday were particularly gloomy and well-reported, but many writers were quick to question just how meaningful or predictive they were. IBM’s numbers show more positive trends with online consumer spending growth of 13% over the five day period from Thanksgiving through Cyber Monday, while Adobe shows a 20% growth rate over the same…
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    The Clix Marketing Blog

  • Naughty Habits to Shake Before the Krampus Comes to Town

    Mae Polczynski
    19 Dec 2014 | 11:42 am
    You better watch out, you better not cry, you better not – OH NO! The Krampus is coming to town!  And he’s carrying a big switch! Austrian children aren’t scared of the Naughty List.  What’s St. Nick going to do?  Leave a lump of coal.  Enter the Krampus, a demonic beast who whips bad children and drags the worst into the black forest.   Here’s our list of naughty habits to shake before the Krampus comes to town:   John Lee Ignoring non-Adwords channels. They are the gift that keeps on giving. Bing Ads. Facebook, Twitter and LinkedIn Ads. FBX…
  • Welcome to the Clix Marketing Team Susan Wenograd!

    Michelle Morehouse
    18 Dec 2014 | 6:21 am
    For the third time this year, Clix Marketing is ecstatic to announce a fantastic new team member. We’re happy to share that Susan Wenograd will be joining our happy little family on December 29th! If you don’t know her, here’s a little bit about Susan. She’s worked with household brand names Circuit City, Hamilton Beach Appliances, Chevy, Cadillac, Buick. Need we go on? She’s also been a prominent speaker and writer within the industry appearing at shows like Hero Conf and State of Search and she was named to PPC Hero’s Best Ecommerce Experts in PPC. It’s pretty safe to say…
  • A #PPC Christmas Morning: The Best Toys in Our PPC World

    Michelle Morehouse
    11 Dec 2014 | 6:52 am
    The best thing as a kid was waking up Christmas morning and opening all your new, awesome toys. Well, as an adult, we have a little advantage. We don’t have to wait until Christmas! We can use our fun toys all year round. So to continue the holiday spirit and begin looking forward to the new year, below is a list of some of our favorite toys from all across the PPC industry. Interface Tools Bing Ads Auto Tagging For so long Bing Ads required advertisers to manually tag their destination URLs with utm parameters. No longer friends. In the account settings portion of the interface, you can…
  • Clix Marketing’s 2014 #PPC Wish List

    Michelle Morehouse
    10 Dec 2014 | 5:24 am
    It’s that time of year again. Everyone is talking about what they want for Christmas or to come in the new year. So at Clix Marketing we’ve put together our own wishlist of items we’d love to have in our lovely world of PPC. So without further ado, here’s what we’re asking for this holiday season! Amy Bishop I wish there were more dimensions available for bid modifiers. For instance, if you could say “for this location, on this device, at this time, I will increase bids X%”. I wish mobile only campaigns could be created for call-only campaigns without…
  • A PPC Carol: The Ghost of PPC Future

    Robert Brady
    5 Dec 2014 | 3:00 am
    Ebenezer Scroogle had been incredulous during his visit from the Ghost of PPC Past, but during his visit from the Ghost of PPC Present he began to see the error of his ways. His tightfisted approach to his PPC was costing him dearly and he knew that his next visitor, the Ghost of PPC Future, would only bring more clarity to his realization. The Ghost of PPC Future While the Ghost of PPC Present was gregarious and loud, this new specter entered the room silently and did not speak a work. He simply gestured for Ebenezer to follow. The first visit was to the home of John Lee. A wise PPC…
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    John Battelle's Search Blog

  • What Will Search Look Like In Mobile? A Visit With Jack

    18 Dec 2014 | 8:12 am
    The post What Will Search Look Like In Mobile? A Visit With Jack appeared first on John Battelle's Search Blog. I’ve come across any number of interesting startups in my ongoing grok of the mobile world (related posts: 1, 2, 3).  And the pace has quickened as founders have begun to reach out to me to share their work. As you might expect, there’s a large group of folks building ambitious stuff – services that assume the current hegemony in mobile won’t stand for much longer. These I find fascinating – and worthy of deeper dives. First up is Jack Mobile,…
  • What Media Must Do To Succeed

    15 Dec 2014 | 2:54 pm
    The post What Media Must Do To Succeed appeared first on John Battelle's Search Blog. Wired Founder Louis Rossetto at work in the early days. (image) Man, there’s been a ton of hand wringing over “the media” of late, from all the fuss over First Look and the New Republic to questions about whether a publication can survive if it’s not at 20-30mm uniques and growing – like current darlings Vox, BuzzFeed, and Vice. To me, just one question matters when it comes to a publication and whether it has a chance of long term success: Is it a must read? Back when…
  • Google: The Information-First Conglomerate

    21 Nov 2014 | 4:43 pm
    The post Google: The Information-First Conglomerate appeared first on John Battelle's Search Blog. Larry Page on the cover of Fortune, Nov. 13 2014 Last week Google CEO Larry Page got the Fortune magazine cover treatment, the latest of many such pieces attempting to quantify Google’ sprawling business. The business press is obsessed with answering the question of whether we’ve reached “Peak Google.” (Clearly Fortune’s opinion is that we have not, given they named him “Businessperson of the Year.”) “Peak Google” is what I like to…
  • The Web Will Kill Apps

    17 Nov 2014 | 9:50 pm
    The post The Web Will Kill Apps appeared first on John Battelle's Search Blog. Lots of the “apps are killing the web” meme going around these days, with the latest batch of casket sealant come from no greater validator of commonly agreed upon wisdom than the Wall St. Journal. “The Web Is Dying; Apps Are Killing It” argues Christopher Mims, and it’s hard to argue with him given the preponderance of current evidence. I disagree. I am in the midst of a long stew on the future of mobile, it’s taken me through deep links and intelligent links, to the future…
  • The Internet Big Five: Doubling In Three Years On A Trillion Dollar Base

    16 Nov 2014 | 1:14 pm
    The post The Internet Big Five: Doubling In Three Years On A Trillion Dollar Base appeared first on John Battelle's Search Blog. From time to time I have tracked what I call the “Internet Big Five” – the key platform technology companies that are driving the Internet economy. Nearly three years ago I wrote the first of this series – The Internet Big Five. I identified Apple, Google, Microsoft, Amazon, and Facebook as the “big five,” and compared their relative strengths in financials, consumer reach, and technology strengths. Some of the metrics were…
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    Bing Ads & Microsoft Advertising Community

  • Happy Holidays from Bing Ads... See You in 2015!

    Tina Kelleher - MSFT
    19 Dec 2014 | 10:00 am
    If your office is anything like mine, it's a ghost town today and will probably be even more so next week. Given that holiday vacations are the norm around this time of year, the Bing Ads Blog will not being publishing anything new between now and the new year, so rest assured that you won't miss anything if you take a break from checking in. You'll still find some tips and info popping up on Twitter and Facebook here and there, just no new blog posts for a little while (when we do return, we...(read more)
  • Social Media Marketing for Small Business: 6 Tips to Help Influence Content Sharing

    Tina Kelleher - MSFT
    18 Dec 2014 | 9:00 am
    With Hanukkah in full swing and Christmas coming up next week, most people are either wrapping up the last of their holiday shopping, or else they're getting ready to start (gotta love those last minute shoppers!). For those of us who are mentally moving beyond the holidays, our thoughts are shifting from gifts and button-busting meals to resolutions and self-improvement. As someone who has been involved in social media as a hobby since I got my first Hayes modem (circa 1992) -- they didn't call...(read more)
  • Microsoft Advertising “Promote Your App” Campaigns Drive Positive ROI for Twisted Lab

    Vijay Rajagopalan - MSFT
    17 Dec 2014 | 11:01 am
    Congratulations to Ernesto Pedrosa!  He was recently featured in a case study showcasing his successful “Promote Your App” campaigns driving discoverability of the app across the Windows Phone ecosystem, resulting in installs.  We are passionate about improving the developer experience and monetization with Microsoft Advertising, so it’s especially rewarding for us to see developers like Ernesto reap the benefits of recent product launches.  Looking back over the past few months, we’ve seen great progress with Microsoft Advertising launching a number of…
  • Holiday Preparation Overview: New Year's Insights for Digital Marketers

    Shelby Gagnon - MSFT
    17 Dec 2014 | 9:15 am
    With December winding to a close and January just around the corner, we're back again at that time of year when we reflect the previous 12 months and imagine the possibilities for the next. It's a fairly universal truth that a lot of people want to do something to assure that this year will be better than the last. In fact, 45% of Americans do. For digital consumers, 35% plan to spend $25 per month or more on their New Year’s resolutions. Having said that, it is especially important for...(read more)
  • .@SMG_London launch exclusive interactive Xbox experience between Honda and Microsoft Advertising UK

    Stuart Flint - MSFT
    15 Dec 2014 | 6:40 am
    We love making campaigns where brands and consumers really benefit from engagement on our advertising platforms. Xbox is a really interesting canvas for creativity and I’m excited to announce, in a media first, Honda is taking over #XboxUpload to highlight the new Civic Type R.   The campaign will challenge consumers to perform a hot lap time trial around the Nürburgring in the popular Forza Motorsport 5 game on Xbox One, a unique way to bring the Honda Type R campaign to life for an audience that is excited by Honda’s sports and racing pedigree. Users are prompted to…
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    Compete Blog

  • Sunday Series: Holiday Icing

    Laura Cantwell
    21 Dec 2014 | 8:06 am
    Image from: Shutterstock With the holidays quickly approaching it’s no surprise that the jewelry category saw a jump in traffic last month. The category itself saw an increase of 31.78% in unique visitors while several of the category top sites saw an even larger increase. held on to its number one position last month, seeing an increase of 73.87% in unique visitors. Aside from search terms containing the site’s name, “promise rings,” “engagement rings,” and “wedding bands” ranked high among top search referrals. Surprisingly, more females tended to visit the site…
  • The Weekly Compete Pulse

    Laura Cantwell
    20 Dec 2014 | 9:27 am
    There’s still time to fine-tune your digital marketing for last-minute shoppers before the holidays are in full swing. Take a look at some of our favorite articles from the past week. 6 Ways Big Data Will Shape Online Marketing In 2015 If you haven’t already, it’s time to stop thinking of big data as just a buzzword. As a marketer, big data is readily available to you, so familiarize yourself with this tool and learn how to utilize it in your 2015 marketing. Examining Search and Social Behavior for Holiday Shopping For many consumers, online shopping is far preferable to heading to a…
  • November Top 50: Introducing Cyber Week

    Laura Cantwell
    17 Dec 2014 | 8:33 am
    Image from: Shutterstock The lines between Black Friday and Cyber Monday have continued to blur this year, with more consumers shopping online during “Cyber Week” rather than distinctly in person on Friday and online three days later. This new trend has impacted the traffic that a number of sites saw in November. See which of the top 50 sites were impacted by online Black Friday shopping below. Best Buy: saw an increase of 52% in unique visitors in November, almost certainly due to Black Friday. Among the most common search referral terms directing to the site, several…
  • Is Trivago Cleaning Up?

    Lincoln Merrihew
    16 Dec 2014 | 8:00 am
    Image from: Rolling Stone Trivago is one of the newer players in the US online travel space and has used TV ads featuring actor Tim Williams. Unlike most spokespeople, he had a somewhat tousled look perhaps designed to appeal to the everyman (or woman). That look caused mixed reactions among consumers and drove coverage in the trades, such as CNN. Trivago leveraged that attention by holding a contest, the winner of which got to orchestrate a Tim makeover.
  • Sunday Series: Children and Baby Needs

    Laura Cantwell
    14 Dec 2014 | 9:43 am
    Image from: Shutterstock Though the “Children and Baby Needs” category has seen a decrease in UVs in 2014, the category picked up in November, moving its way into our list of top moving categories. With regard to YoY traffic, the category is down 21.51%, but last month traffic increased 45.16%. This sudden change in direction makes sense when you take a look at which sites are included in the category. followed the category trend. The site is down 26.59% in YoY traffic but saw a 34.92% increase in November. With serious holiday shopping occurring during November, it’s…
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    Search Engine Journal

  • Here’s the Speakers For SEJ Summit Santa Monica! (Part 1) by @mattsouthern

    Matt Southern
    22 Dec 2014 | 7:49 am
    The SEJ team has been hard at work behind the scenes to secure the best speakers for 2015’s first SEJ Summit, hosted by Searchmetrics, to take place on February 24 at the JW Marriott Le Merigot in Santa Monica, CA. We are excited to share these names with you, and now that everything is confirmed we can finally unveil the first round of speakers! In case you’re asking “What is SEJ Summit?”,  allow me to get you up to speed. SEJ Summit is an invite-only day of learning where each expert speaker will focus on 3 takeaways that are actionable, impactful, […]The post Here’s the…
  • Using Buyer Personas to Boost Your Paid Search Performance by @andrea099

    Andrea Atkins
    22 Dec 2014 | 5:28 am
    You’ve got your search terms and you’ve got your budget set, but do you really know who you’re marketing to when you create a new paid search campaign? Though buyer personas have been a key element of traditional marketing campaigns, they are often overlooked when creating campaigns for digital media. This is tragic, because understanding who you’re trying to attract with a PPC campaign and what their pain points are is critical to improving your campaign conversion rates and reducing your non-converting spend, meaning more sales and revenue for your business or agency clients.
  • 10 Questions for Steve Jobs

    Scott Gerber
    22 Dec 2014 | 4:02 am
    What would you ask Steve Jobs if you had the chance?The post 10 Questions for Steve Jobs appeared first on Search Engine Journal.
  • 50 Awesome and Inspiring Responsive Website Designs from 2014 by @albertcostill

    Albert Costill
    21 Dec 2014 | 7:27 am
    You probably heard retailers began their holiday season with record-setting sales during “Cyber Week” – the shopping period between Thanksgiving and Cyber Monday. Real-time data from IBM Digital Analytics Benchmark shows online sales grew 8.5% since 2013. Even more interesting, although not surprising, was the fact that “mobile sales up 27.6% year-over-year.” On Cyber Monday specifically, “mobile traffic accounted for 41.2% of all online traffic, up 30.1% over 2013. Mobile sales were also strong, reaching 22% of total Cyber Monday online sales”. Another important finding…
  • 5 Sources of Online Traffic You’ve Never Heard Of by @krnshrm

    Karan Sharma
    20 Dec 2014 | 6:48 am
    Online traffic is one of the key performance indicators for online businesses, as it directly affects the number of leads your business acquires. Most online marketers focus their attention on the most well-known sources like search engines, social media channels, and well-known (high-bandwidth) websites. There is nothing wrong with taking the road well-traveled, but don’t stop there. Take a few extra steps could mean a huge increase in traffic. The online marketing field is very competitive and any edge you can gain is worth the effort. In this post, I want to share five sources of online…
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    AdWords Agency Blog

  • Get your Shopping certification today on Google Partners

    Nicole Burgan
    18 Dec 2014 | 3:37 pm
    Last year we created the Google Partners platform to provide tools and resources to help agencies learn more about Google's advertising solutions. Through Google Partners, individuals can get certified in AdWords and agencies can earn the Google Partner badge. Today we’re very excited to extend the Google Partners certification offerings to include a new Google Shopping exam in the United States.If you are an agency specializing in Merchant Center and Shopping campaign management, you can now get certified in AdWords by completing both the Shopping and AdWords Fundamentals exams. A…
  • CES: A keynote on building brands with video

    Nicole Burgan
    12 Dec 2014 | 6:00 am
    Cross-posted from the DoubleClick Advertiser blogWith 2014 drawing to a close, we’re getting excited about what’s ahead in the new year. We’ll be ringing in 2015 at the International CES (Consumer Electronics Show) the first week of January. If you’re planning to go too, we’d like to invite you to come by C Space, the new destination at CES for advertisers, publishers, agencies, and content creators. On the first day of the event (Tuesday, January 6th), Neal Mohan, Google’s VP of Display and Video Advertising Products, will be headlining C Space. In his keynote he’ll talk…
  • For Brand Marketers: 5-Step Guide to Programmatic Buying

    Nicole Burgan
    10 Dec 2014 | 1:15 pm
    Cross-posted from the DoubleClick Advertiser blogA lot has changed for marketers over the years. But one thing remains constant: the need to connect with and move an audience in the moments that matter. Brand marketers are beginning to truly embrace programmatic buying to do just that. The challenge is, many marketers don’t know where to start in order to successfully embrace programmatic for their brand campaigns.To help address this challenge, we’re pleased to share our five-step guide: "Programmatic: A Brand Marketer’s Guide," to provide context and ideas for how marketers and their…
  • Celebrate the most creative, engaging, and unique ads of 2014

    Nicole Burgan
    10 Dec 2014 | 6:00 am
    1 billion minutes watched. 425 million views. 2 million likes. These are just a few of the massive numbers driven by the top ten ads on YouTube in 2014. It’s been an amazing year for digital advertising, with some of the most popular content on YouTube coming from brands. Even in the age of the skip button, viewers are now choosing to watch ads more than ever before. That’s because brands are making entertaining, original, and inventive videos—ads that are truly worth watching.Think with Google is celebrating the best of the best with its year-end recap—featuring the top 10 ads and…
  • Making mobile easier: Lightbox ads now available across screens

    Nicole Burgan
    9 Dec 2014 | 11:07 am
    Cross-posted from the Inside AdWords blogCreating ads that can run -- and look beautiful -- across the ever-expanding universe of the world’s more than 2 billion smart phones and tablets1 is complex to say the least. Last month, we announced that we'd be bringing our popular Lightbox format to mobile devices. Today we're happy to share that these reinvented Lightbox ads are now available for all AdWords advertisers globally.Bringing Lightbox Ads Across ScreensWith Lightbox ads, it's easy to use existing creative assets to create beautiful, engaging ads that look great on any screen size.
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    aimClear® Blog

  • Increase PPC Workflow in a Snap! aimClear’s Deep in the Sheets (Episode #8)

    Erica Melchior
    17 Dec 2014 | 9:36 am
    In this episode of Deep in the Sheets, Megan Demarais, aimClear SEM Account Manager, recounts 15 Excel hacks that increase PPC workflow. Here’s what you can expect to learn: Automatically sum Network days function (determine how many weekdays in a particular month) “CTRL” “PLUS” Repeating a formula in multiple cells Copying patterns Tabbing between worksheets Trim function Transposing (changes rows to columns and vice versa) Format painter LEN function Proper function (easily capitalize the first letter of every word) Lower function Concatenate Conditional…
  • Social Media Grand Slam! Who You Are, Who You Want To Be

    Erica Melchior
    15 Dec 2014 | 2:03 pm
    Marty Weintraub, aimClear Founder & Evangelist, interviews Mark Traphagen, Senior Director of Online Marketing for Stone Temple Consulting, about the proper place in the marketing mix for social media. So often, brands fail at social because they are doing it for the “sake of social media.” As the C-suite asks how their investment in social is yielding ROI, brands who do it right can shape brand stories and make strides toward defining the brand in ways that support business objectives. The front end of social media marketing is actually business consulting. Watch the video to…
  • First Impressions Matter! Developing Clickworthy Content with Jordan Kasteler

    Erica Melchior
    9 Dec 2014 | 8:25 am
    aimClear’s Manny Rivas, Online Advertising Director, sat down with Jordan Kasteler, Sr. SEO Manager at Red Door Interactive, to discuss what makes content successful and what steps marketers can take to set their content apart from the rest. In this video interview, Jordan describes strategies for structuring and packaging content to make users want to share it and be more engaged with it. Today’s consumers judge content upon first glance, so making your content attention-grabbing from the beginning is of the utmost importance. Watch the video to discover how to make your content…
  • Pay For Sex? How The Economist Pimps Old Content On CNN To Sell Subscriptions

    Marty Weintraub
    8 Dec 2014 | 12:27 pm
    Sex sells and The Economist Magazine is taking the world’s oldest profession to a new level of content advertising debauchery to score subscriptions. There’s more to the tactic than meets the eye, especially as concerns The Economists escalation of “Sex” keyword content over the last few years, coupled with a prodigal decline of search interest in The Economist as an entity. The banner ads below appeared on (tablet), Sunday morning. The twin banners on the same page, essentially an above the fold ads takeover of, called readers to action asking, “How much does the…
  • Visualized Budget Pacing (Episode #7) – aimClear’s Deep in the Sheets

    Erica Melchior
    3 Dec 2014 | 10:39 am
    Today’s episode of Deep in the Sheets illustrates how to manage and track your budget to ensure ideal pacing throughout any given time frame. Dion Plakos explains how to identify whether you are spending budget too quickly or if you should allocate more dollars throughout any PPC campaign by following this nifty Excel guide. Easily view budget pacing by calculating “cost per day” to produce a visually appealing line chart that displays progress in an easy-to-follow illustration. Enjoy, and tune in for our next episode of Deep in the Sheets on December 17.
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  • Internet Dog Years, 3 Meals a Day & Google vs. China

    Perry S. Marshall & Associates (Perry S. Marshall)
    19 Dec 2014 | 3:59 am
    I went to dinner with Robert, a Chinese guy who’s a futures trader. I first met Robert 12 years ago. Back then he was a scrapping young entrepreneur. Today he’s a wealthy currency trader who lives in a million dollar condo in Guangzhou, the Silicon Valley of China, where real estate is as expensive as San Diego. LOTS of people have grown wealthy in China like Robert. My first trip to China was in 2001. How much has China changed in that time? Well… you know how much the Internet has changed since 2001? Dog years and all that? China has changed… about that much. The US has not changed…
  • That’s China, baby!

    Perry S. Marshall & Associates (Perry S. Marshall)
    17 Dec 2014 | 5:28 am
    We asked ZJ our new adopted son, “You’ve been with us a week! How do you like us so far?” “OK,” he replies. Everything has been “OK.” ZJ doesn’t have strong opinions (so far!) about much of anything. I figure that’s probably normal for a kid who’s been in an institution for much of his life. His strong opinions are coming for sure – probably when we stop acting like American tourists in China :^) From what we’ve done so far, he could barely predict what actual normal life is gonna be like. Uncle Bryan, who lived here four years and speaks fluent Mandarin, just…
  • Orphan Story, Adoption Story Part 2

    Perry S. Marshall & Associates (Perry S. Marshall)
    16 Dec 2014 | 12:19 pm
    “We’re just two lost souls swimming in a fish bowl, year after year.” -Pink Floyd Q: Why are all popular movies orphan stories? A: Cuz we’re ALL orphans, that’s why. Of course you and I know we’re NOT all orphans, but…. Actually we still are. In the Adam and Eve story, we get kicked out of the garden. Then we spend the rest of history trying to find our way back. Superman was rocketed to earth by his scientist father, moments before planet Krypton’s destruction. Batman’s parents were killed by thugs in an alley while he watched. Dorothy in the Wizard of Oz was raised by…
  • Orphan Story, Adoption Story & First Words at the Zoo

    Perry S. Marshall & Associates (Perry S. Marshall)
    15 Dec 2014 | 11:45 am
    Zoe’s first word in English was “Koala.” That was exactly three years ago at the Guanzhou zoo. Today we took our new son (“ZJ” has stuck as his new name) to the Zoo, with Zoe and Uncle Bryan and the older kids. Zoos draw out children in a special way and the Guanzhou zoo is great. Easily as impressive as the San Diego zoo. If not more. It’s home to new triplet Panda bears this year. Adopting a 9 year old boy is W-A-A-A-A-Y different than adopting a toddler. Zoe didn’t walk, didn’t crawl, didn’t feed herself, didn’t sit up. All the symptoms of being raised in an…
  • Max and the Toad Hotel

    Perry S. Marshall & Associates (Perry S. Marshall)
    11 Dec 2014 | 12:41 pm
    I’m in China picking up adopted kid number two! And I’ve got a whole rumbling herd of Marshalls with me. Four out of five kids (now six!), wife Laura, and even brother Bryan. You could say I’ve got family on the brain! When you get away from the everyday routine, you really notice things about people…even the people closest to you…that sometimes slipped past you when you’re at home. I’m noticing things about my children I’ve never picked up on before. I’ll write more about that later, but when I got this message from Deb about her…
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    » PPC Consulting Firm »

  • Geico Outspends Flo and Aaron Rodgers to Dominate PPC

    Greg Meyers
    11 Dec 2014 | 8:05 am
    Alright, it’s quite obvious that these Insurance Companies are spending tons of money on these very entertaining TV commercials and we can all agree that they have succeeded in cementing their brands into our subconsciousness. However, I was interested in seeing how these companies compared in the PPC World and what I found was pretty surprising. In fact, it appears that these Insurance Companies are putting a ton more money in PPC now than in any other years. Let’s discuss Overall Summary: As you can see in this screenshot provided by my friends over at, the insurance…
  • Google Wants to Own Bid Management Industry

    Greg Meyers
    5 Nov 2014 | 8:50 am
    Typically, it has been the 3rd party software companies that provided Bid Management Solutions for Adwords and Bing Ads platforms. However, Google is pushing their own “new and improved” best practices guide to try and help advertisers get the most of their strategies (or in other words) their budgets. So with this latest move by Google, should those 3rd party automated bidding companies be concerned? Is Google strategically trying to control that market as well. Let’s discuss….   Google announced a new guide (via .pdf) entitled A Bid for Every Auction which…
  • Is Perfecting PPC Campaign Structures Driving You Crazy?

    Greg Meyers
    23 Oct 2014 | 7:35 am
      Years ago, I was told by in Father-in-law and backed up by others in the Family that there is an old Italian Myth which claims that a Donkey thinks about killing its owner 9x a minute everyday. That is crazy right? Well, let’s consider how many times have PPC marketers go back and forth on how to organize campaigns and adgroups. For my experience, it’s one of those constant things that always seem to question the initial strategy. However, there are “rational” reasons to change up the structure once in a while to get the most out of the advertisers budget.
  • Google Channeling “Magazine Layouts” for Better Mobile User Experience

    Greg Meyers
    29 Sep 2014 | 9:35 am
    Ahh, the evolution on online behavior keeps on changing and in many cases, it’s starting to reinvent itself into the “ol magazine” world. We went from Desktops, to Smartphones, then Tablets. As more and more of these devices are being developed, Google has once again “stepped up the plate” to leverage all of these variations so that advertisers can get their most bang for their buck, or shall I say Googles’ buck. Let’s discuss…   In a recent article entitled “Building the next generation of display ads for a multi-screen world”…
  • Hertz Rental Car Winning in PPC Marketing

    Greg Meyers
    15 Sep 2014 | 1:44 pm
    The Rental Car Industry is not only a $24 Billion Dollar Industry, it is also highly competitive landscape, especially within PPC Marketing and Social Media. According to the USA Today article entitled Rental car companies court customers on social media, author Garry Stoller interviews Unmetric CEO Lux Narayan and reveals that “Hertz has the best use of Twitter and the best YouTube channel, and Enterprise has the best use of Facebook. It’s interesting to find that the two largest rental-car companies in the world, Enterprise and Hertz, have found separate niches for building up…
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    Certified Knowledge

  • Everything You Need to Know About Bing Ads with John Gagnon

    18 Dec 2014 | 7:00 am
    Bing’s search results now make up roughly 30% of the US market. With the recent changes to Firefox’s default search engine (from Google to Yahoo); Bing is continuing to see a climb in query share. Their mobile growth rate is impressive as last year they doubled mobile queries from the previous year. If you’re looking to take full advantage of paid search across the US and Canada (and some additional query share in other countries); you should be using Bing Ads in additional to AdWords. In order to really get some insight into how Bing works and where its going, I invited John Gagnon to…
  • Get the Early Bird Pricing for the First AdWords Workshop of 2015

    16 Dec 2014 | 7:00 am
    The first AdWords workshop of 2015 will be in San Jose, Ca on March 2nd. The workshop will take place just before SMX West. We’re currently revising the agenda; so nothing formal is completed yet; but this is what we think the final outline will look like: Everything you need to know about keywords from match types to organization. How to create compelling ads Spice up your ads with ad extensions Learn to create your own ad testing framework Understand and improve your Quality Scores How to increase your website conversions with Remarketing Save yourself time by automating your account How…
  • The Complete AdWords Audit Part 11: The Lin-Rodnitzky Ratio

    Wijnand Meijer
    11 Dec 2014 | 7:00 am
    This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy and Testing.   If I had just 1 minute to audit a PPC account, calculating the Lin-Rodnitzky ratio would be the way to go. If I had 5 minutes, I would do the quick account diagnosis as described by Brad Geddes. And after that, I’d say I really need a couple of more hours for the rest of the audit.
  • Listen to the Local Marketing Radio Show with Mike Blumenthal Part 2

    20 Nov 2014 | 7:00 am
    Local Marketing can be a difficult online field to navigate with the constant changes that occur in the field. To help navigate this confusing world of local marketing, Mike Blumenthal and myself did two radio shows on local marketing. If you’re unfamiliar wit MIke, he’s  been involved in local marketing for years. He’s the co-founder of LocalU, the Founding Partner for GetFiveStars, an author, the VP of Blumenthal’s, Inc, a frequent speaker on local marketing, and has been writing about local for a number of years. In the first episode, we covered some basics of local, such…
  • The Complete AdWords Audit Part 10: Testing

    Wijnand Meijer
    18 Nov 2014 | 7:00 am
    This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types and Ad Copy.  ”Always Be Testing” Any serious online marketer One of the greatest things in online marketing is that you can test anything that generates a click or conversion (which is about everything): keywords, bids, ads, landing pages, your checkout process, etc. Besides, it’s actually the only…
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    Stellar Search Blog » – Stellar Search Marketing

  • Black Friday 2014, Biggest Day in UK E-commerce?

    30 Nov 2014 | 4:07 pm
    Friday 28th of November will probably be one of the days e-commerce websites will remember for a long time. It was so big that some retailers might have thought that Christmas did come early. Although Black Friday is a big thing on the other side of the pond this year we saw a huge increase […]
  • Is Google plus a success?

    5 Sep 2011 | 4:36 pm
    The last few weeks we have seen a lot of mentions on Google plus and the fact that it reached 25m  back in August. I suspect this is much higher now. What we have noticed the last few weeks is that Google plus is still not the first choice for sharing an article. Popular sites such […]
  • Google is Testing Images on PPC Ads

    31 Aug 2011 | 2:30 am
    The last few days we noticed that Google started testing images on the side PPC ads.  They tend to appear on the side, top right position 3-4.  Not sure about this test as the images do look small and not very clear as you can see form the screenshots below.  It seems that Google is pulling the images from […]
  • Google Price Comparison Ads

    22 Aug 2011 | 3:46 am
    When you search for credit card or mortgages Google now takes the top ad called “Comparison Ads“.  It’s been running for some time now but it was never there for most of the time.  What is very interesting is that most of the top PPC ads dropped by one space and the organic results got pushed down […]
  • Personalisation and Filter Bubbles

    22 Jul 2011 | 12:47 am
    Personalisation in search is something that everyone is talking/working on the last few years. The following is a ten minute video from TED discussing this issue and it’s definitely something worth watching. Eli Pariser: Beware online “filter bubbles” Speaker: Eli Pariser Pioneering online organizer Eli Pariser is the author of “The Filter Bubble,” about how personalized […]
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  • The Top 10 AdWords Features of 2014

    Larry Kim
    22 Dec 2014 | 6:17 am
    What might Google AdWords have under the tree for good little advertisers this season? There's no telling what new AdWords updates and features we'll see in the coming year, but if this year was any indication, we have a lot to look forward to! Google is constantly running tests and releasing new features in AdWords – hundreds every year, in fact. In 2014, we gained access to a lot of new features advertisers were pretty jazzed about. Here are the top 10 AdWords features of 2014, as recommended by PPC experts. I’d also like to extend a grateful thank-you to our own Erin Sagan, who helped…
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    21 Dec 2014 | 3:20 pm
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    Portent » PPC

  • 8 Free Keyword Research Tools for PPC Advertising

    Erica Opsvig
    2 Dec 2014 | 9:22 am
    Whether it’s SEO or PPC advertising, search engine marketing campaigns should begin with keyword research. This research is arguably the most important task for the foundation of all SEM efforts. It not only gives marketers insight into the mind of their audience, but helps bridge the gap between potential customers and the products or services they are looking to buy. Although keyword research is vital to both SEO and PPC, there are differences between the two. With PPC, you’re essentially bidding on keywords in an auction and paying every time someone clicks your ad.  Your ads…
  • A Big Idea: The International Geek Exchange

    Elizabeth Marsten
    6 Nov 2014 | 8:51 am
    As a part of our Big Idea series, I wanted to share more detail to a special pilot program that I took part in recently and will be presenting on in Dallas at State of Search later this month. It’s the International Geek Exchange that Toni Voutilainen, a senior PPC specialist of the Tulos Agency of Helsinki, Finland proposed to me after meeting at SMX East in NYC. I happily went along as a willing test subject to see if an international agency exchange was not only possible, but a worthwhile use of time. Sure, it’s not the first idea of its kind, I’ve heard of CEO swaps and product…
  • Google to Localize Call Extensions. Hurrah?

    Timothy Johnson
    21 Oct 2014 | 8:30 am
    Starting in early November, Google will allow advertisers to use local area codes in their call extensions that utilize Google forwarding numbers.  Previously, you had two options: use your own number and lose the ability to track calls in AdWords, or use an (866) forwarding number randomly assigned to your ads. With this new feature, local advertisers will get the added benefit of call tracking while keeping the friendly feel of a local area code number in the search results. How do I set it up? Easy! Google will automatically transition all eligible local phone numbers where available.
  • Six Ways to Win on your Competitor’s Branded Keywords

    Chad Kearns
    9 Oct 2014 | 6:00 am
    Occupying your competitor’s SERP space with a pay-per-click ad provides the ability to capture traffic and convert visitors into customers who may have had previous intentions of spending their money elsewhere. While bidding on the branded terms of your competitors is not an innovative practice, poor execution is something we see over and over again. Poor execution when buying on your competitor’s brand names is a terrific way to flush your ROAS down the drain. When looking to go after this type of paid traffic, it is important to look at two sides of the paid search user journey- first,…
  • Pay Per Click Advertising Explained by a Non-PPC Person

    Mike Fitterer
    24 Sep 2014 | 12:18 pm
    Pay Per Click Advertising (PPC) should be an integral part of every company’s online marketing strategy. Seriously, it’s legit. After all, what marketer wouldn’t like having totally transparent marketing spend and return data available just a few clicks away? Oh, every marketer likes that sort of data? That’s what I thought. Here’s the problem. Most people don’t actually understand PPC. Many aren’t even sure what PPC is. In many minds it’s like the functionality of a TV set – you just turn it on and BAM, it works! Well, surprisingly enough that’s not the case. That’s why…
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    Click Click Media » Featured

  • Getting More Out Of Your PPC Budget

    Jeremy Decker
    15 Dec 2014 | 7:39 pm
    We all want more for less, right? Well, if you’re currently running an AdWords campaign, you’d probably be pretty interested if I told you that you could take your current AdWords campaign and increase your sales by 10%, 20%… even 100% without increasing your marketing spend. The good news is that this could be very possible for your business. So how is it possible to see such significant increases in sales without increasing your marketing spend? When it comes to AdWords campaigns, there are literally hundreds of levers at your disposal to help create performance outcomes for your…
  • 11 Hard Truths about AdWords and SEO

    Phillip Wendell
    15 May 2014 | 8:01 pm
    I have been working in online marketing for the last 10 years and have built and grown my own online marketing consultancy by specialising in working with the hardest, most competitive and most expensive AdWords industries. Through this I have learnt a few ‘hard truths’ about AdWords and SEO and, agree with me or not, these ‘truths’ apply to every business and sector I have worked with. Not understanding these points is the real reasons businesses get frustrated with their online marketing and learning these will help any business owner with the insights they need to tackle their…
  • Concepts that define Website Marketing strategies

    Phillip Wendell
    19 Mar 2014 | 8:43 pm
    To get the most out of their websites businesses owners need to know the best ways to go about marketing it. They will also need to have a basic understanding of why particular techniques are used over others along with how certain theories will tie techniques together to deliver every business owners websites end-goal which is inbound sales and leads from their website. Let’s take a look at some of the definitive concepts behind website marketing: Search Search is a person entering words into a search engine with the hope of finding content that is relevant to their terms. Now there are…
  • Why you’re paying huge CPC’s and how to get more bang for your buck

    Phillip Wendell
    10 Mar 2014 | 11:07 pm
    The ‘Cost per Click’ (or the amount you’re paying for each click your ads receive) is one of the most fundamental variables to understand about pay per click advertising. It is the only user controlled variable that directly influences the increased exposure or rank above a competing advertisement. CPC is essentially is the amount you are willing to pay for a position within an ad auction. Within Google AdWords, this gets a little more complicated with a quality score algorithm in place, which acts as Google’s quality control system –  Basically a feature which allows the…
  • Choosing the Right Selling Point to Turn Your Website Visitors into Customers

    Jeremy Decker
    9 May 2013 | 6:00 pm
    In the world of online marketing, different traffic sources for your website are popping up every day. Because of this, it’s becoming increasingly simple to generate high traffic volume to your website in a short amount of time. However it’s not all good news. With the increasing popularity of online marketing channels, more and more business owners are focusing their marketing dollars onto online, meaning the competitiveness of online is only going one way – up! The ever-increasing competitiveness of online marketing channels poses a number of problems for your business: With added…
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    KrishaWeb Technologies

  • Comments that make a Graphic Designer furious

    Nisarg Pandya
    22 Dec 2014 | 2:42 am
    Who is a Graphic Designer? According to me; they are the Web Artists. But there is a small difference between the Artists and Designers. Artists create to inspire while Designers create to commu...
  • Turning your PPC investment into success story

    Nirav Shah
    20 Dec 2014 | 5:26 am
    It is true that investing in PPC isn’t everyone’s cup of tea, but there isn’t a thing like the monopoly that only big players with big pockets should invest in PPC due to compe...
  • Store Visit allows you to calculate offline impact of online advertising

    Neeta Solanki
    19 Dec 2014 | 5:46 am
    We are living in a digital era and use different devices to stay connected with the Internet community. Whether we are doing shopping, going for a lunch, booking hotels or seeking entertainment;...
  • Instagram adds five new filters to iOS and Android App

    Parth Pandya
    17 Dec 2014 | 7:44 am
    Instagram has announced a massive update for iOS and Android device on Tuesday. They have added five new filters to the app. Mayfair and Willow were the last filters to get updated in App back i...
  • YouTube lets you create GIFs easily from Videos

    Nikunj Chauhan
    17 Dec 2014 | 6:32 am
    Andy Baio, a former CTO of Kickstarter first noticed the update by YouTube on Tuesday. YouTube now lets users create GIFs maximum of six seconds directly from the video. You don’t need to ...
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