Paid Search

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  • Natural Links – What Are They, Really?

    Home - SearchEngineWatch
    Cory Collins
    30 Mar 2015 | 4:30 am
    Good links are always a subject of some contention among SEOs. They’re often referred to as real, organic, or "natural," but the question is how can we get links that matter?
  • Google Shopping Issues – Products Disapproved Due to Policy Violations

    Black Hat PPC
    Black Hat
    27 Mar 2015 | 2:22 am
    We thought we would share the latest from the Google Support team for any other advertisers that are having an issue currently with their Google Shopping products being disapproved due to policy violations. The BlackHatters were confused as to why so many of some of their clients products were being disapproved when there had been no changes to websites or feeds for the past two days. Turn’s out it is an issue at Google’s end… Regarding the disapproval reason outlined ‘Automatic item disapprovals due to policy violation’, please see below for transparency on the…
  • Measuring the Impact of YouTube Ads on Brand Metrics

    AdWords Agency Blog
    Nicole Burgan
    26 Mar 2015 | 6:00 am
    For online video platforms like YouTube, engagement metrics (such as views, likes, shares, comments, and watch time) provide a basic barometer to how an audience responds to videos. While these metrics are important to inform strategies and creative direction, when it comes to measuring effectiveness views and shares are often a proxy for brand metrics such as awareness, perception, and audience interest. In the past, gaining insight into brand metrics has been tricky. While you could get instant feedback in the form of clicks and views, it was difficult to measure brand impact without…
  • 5 Trends to Watch in the Mobile-First Search Era

    Home - SearchEngineWatch
    Kelly Wrather
    30 Mar 2015 | 6:30 am
    In this forward-thinking mobile world, let’s look ahead to the five key mobile trends to watch.
  • How will your store reach omni-channel shoppers this year?

    Inside AdWords
    Rob Newton
    24 Mar 2015 | 5:00 am
    The customer is always right, at least that’s what they say.If you believe in that, then stores must acknowledge the reality that shoppers really, really like their smartphones. They carry and shop with them wherever they go—to the bathroom, to competitor stores, everywhere. What’s a retailer to do?You have three options: Do nothing, resist change, or embrace it. Macy’s Inc, the world’s largest fashion retailer, chose the latter. Since Mar. 2010, their stock is up 240%. How did they do it?Their success is due in part to fusing their “multi-channel” approach into a singularly…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • SearchCap: Yahoo & Microsoft, Blekko Now At IBM & Link Spam Analysis

    Barry Schwartz
    30 Mar 2015 | 2:00 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Yahoo & Microsoft, Blekko Now At IBM & Link Spam Analysis appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Moz Open Site Explorer Adds Spam Analysis For Risky Links

    Barry Schwartz
    30 Mar 2015 | 1:25 pm
    Popular SEO tool software company, Moz, launched a spam analysis feature within their link analysis toolset. The post Moz Open Site Explorer Adds Spam Analysis For Risky Links appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • 10 Practical Tips For Using Geo-Location To Reach Your Target Audience

    Wesley Young
    30 Mar 2015 | 7:40 am
    Geography plays an important part in creating customized and targeted marketing campaigns, and columnist Wesley Young lays out ways in which local search marketers can use geolocation to their advantage. The post 10 Practical Tips For Using Geo-Location To Reach Your Target Audience appeared first... Please visit Search Engine Land for the full article.
  • Renegotiating Search Deal, Yahoo And Microsoft Extend Deadline

    Greg Sterling
    30 Mar 2015 | 7:09 am
    Negotiations likely to yield new terms for Search Alliance. The post Renegotiating Search Deal, Yahoo And Microsoft Extend Deadline appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • The Missing Link Building Tip For Local SEO

    Greg Gifford
    30 Mar 2015 | 7:05 am
    Links have become increasingly important for local search since Google's Pigeon algorithm update, but columnist Greg Gifford reminds us that local link building tactics differ from "traditional" ones in important ways. The post The Missing Link Building Tip For Local SEO appeared first on Search... Please visit Search Engine Land for the full article.
 
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    PPC Hero

  • Cruising Into The Sweet 16

    Matt Umbro
    30 Mar 2015 | 9:15 am
    Our annual Search Marketing Madness tournament is now down to 16 of the best PPC managers, blogs, conferences, and softwares. Read more at PPCHero.com
  • [New Webinar with Wordstream!] PPC for Travel Marketers: The Top 11 Tips

    Jamie Newton
    30 Mar 2015 | 7:30 am
    Get the top 11 tips for travel industry marketers to dominate the search results page and get INSANE ROI. Read more at PPCHero.com
  • How Do You Structure Your Ad Groups?

    Jacob Fairclough
    30 Mar 2015 | 4:55 am
    By now everyone has heard the general consensus on common ad group setup practices. We’ll cover a few considerations for ad groups as well as the pros and cons. Read more at PPCHero.com
  • PPC Time Saver: Get Campaign Updates E-Mailed To You Directly

    Jacob Brown
    30 Mar 2015 | 4:45 am
    Hero Pro is a suite of tools created by the engineering team at Hanapin Marketing. One of those tools available through Hero Pro is an Alerts system. Read more at PPCHero.com
  • There’s No Such Thing as Best Practices

    Kevin Klein
    27 Mar 2015 | 4:45 am
    In the digital marketing industry (and many other industries that aren’t the focus of this blog) there is something of a perverse fascination with the notion of “best practices.” Here’s the problem. Read more at PPCHero.com
 
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    Inside AdWords

  • Product ratings on Google Shopping now help shoppers in the UK, France and Germany make decisions

    Rob Newton
    26 Mar 2015 | 2:00 am
    Last year, we introduced product ratings on Product Listing Ads in the US to help consumers make better purchase decisions when shopping online. Since the initial launch, we’ve been working to bring product ratings to more countries, and this week we launched in the UK, France and Germany.Product ratings appear in the form of stars and review counts on Product Listing Ads across google.com, google.com/shopping and their equivalents in the UK, France and Germany. This 5-star rating system represents aggregated review data for the product, compiled from multiple sources including merchants,…
  • How will your store reach omni-channel shoppers this year?

    Rob Newton
    24 Mar 2015 | 5:00 am
    The customer is always right, at least that’s what they say.If you believe in that, then stores must acknowledge the reality that shoppers really, really like their smartphones. They carry and shop with them wherever they go—to the bathroom, to competitor stores, everywhere. What’s a retailer to do?You have three options: Do nothing, resist change, or embrace it. Macy’s Inc, the world’s largest fashion retailer, chose the latter. Since Mar. 2010, their stock is up 240%. How did they do it?Their success is due in part to fusing their “multi-channel” approach into a singularly…
  • The new shopping assistant: 5 ways retailers can drive foot traffic with smartphones

    Rob Newton
    19 Mar 2015 | 5:00 am
    When it comes to brick and mortar stores, misinformation runs rampant.For instance, search results only send consumers to e-commerce sites, retailers lose the shopper who checks a phone in store, and buyers only visit stores to transact or showroom. Those are three common myths debunked in Digital’s Impact on In-Store Shopping1, new research conducted by Ipsos MediaCT and Sterling Brands for Google, based upon purchasing behaviors of more than 6,000 smartphone shoppers.Although 95% of all retail transactions still occur in-store2, smartphones have quickly become consumer’s favorite and…
  • Building a better hotel search experience for travelers and hoteliers on Google

    Rob Newton
    18 Mar 2015 | 6:09 pm
    More useful There are millions of searches for hotels everyday on Google — that’s millions of potential hotel bookings. We want to help hotels reach and engage travelers, make it easier for travelers to search for hotels online, and visually and textually communicate why a particular hotel is the right fit for them. We’ve been evolving the way hotels appear in search results on Google to include more structured, relevant and dynamic information — like rates, availability, locations, user reviews, editorial descriptions, Google Street View, and high resolution photos.More…
  • Introducing Google Compare for U.S. car insurance

    Rob Newton
    5 Mar 2015 | 10:04 am
    Whether it’s buying the right car insurance or finding the best credit card, people want an easy way to understand and compare financial products online. In fact, when it comes to buying car insurance, 80% of drivers think they’d find a better policy if they could compare more than two providers.* That’s why today we’re introducing Google Compare for car insurance in California, with more states to follow. This represents the newest addition to a suite of Google Compare products designed to help people make confident, more informed financial decisions.Google Compare for car insurance…
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    RKGBlog

  • Video: Convert More Mobile Visitors

    Laura Scott
    18 Mar 2015 | 8:14 am
    The latest Merkle|RKG Digital Marketing Report reveals that over 40% of search clicks were from mobile devices in Q4 of 2014. However, the revenue per click (RPC) of tablets was just 76% that of desktop, while smartphone RPC was just 33%. In this video, we walk you through some of the reasons why fewer mobile visitors convert, and provide you with five tips to increase mobile conversions and get more out of your mobile users. If you haven’t yet viewed our Q4 2014 mobile data for both paid and organic search, you can download our latest Digital Marketing Report.   Download the Q4…
  • eBay Commerce Network SKU-Level Bidding Out of Beta, Increases Advertiser Control

    Brock Parsanko
    27 Feb 2015 | 8:03 am
    Earlier this month, the eBay Commerce Network made its SKU-level bidding tool available to all merchants who are listing products on Shopping.com and its partner network. This feature had previously been available as a limited beta but has now been rolled out to any interested merchants. To use this tool, merchants will need to add one column to their data feeds, populate the column with a desired bid, and map the new column through Shopping.com’s user interface. With the tool, advertisers will be able to assign bids for individual products through their data feeds, instead of going through…
  • When the Best Paid Search Landing Page Isn’t the Obvious One

    Andy Taylor
    24 Feb 2015 | 8:10 am
    At Merkle|RKG, we’ve always advocated for using paid search landing pages that match the specificity of users’ queries. Users searching for ‘iphones’ should be taken to a page featuring all of the iPhone models available, those searching for ‘white iphone 6 plus’ should land on a product page for the white iPhone 6 Plus, and so on and so forth. However, as is the case with most rules, there are exceptions. Let’s walk through an example of how one advertiser found success using a category level page for some product-specific keywords. Category Page Performs Better For Some…
  • Facebook Product Ads Are NOT PLAs, and Other Things You Should Know About the New Dynamic Facebook Ad Format

    Michelle Alfano
    20 Feb 2015 | 8:03 am
    Facebook officially announced this week that advertisers are now able to load product feeds directly into Business Manager, which can then be used to show dynamic ad creative to Facebook users. While many in digital marketing saw the words ‘feed’ and ‘product ad’ and immediately connected this new functionality to the product ad formats available on Google and Bing, these new Facebook ads bear little resemblance to search engine product ads. This is because users on Facebook aren’t searching for things like ‘Nikon digital camera’ on the social network, such that Facebook is…
  • Avoiding Inaccurate URL Counts in Google Webmaster Tools Sitemaps

    Chase Lyne
    19 Feb 2015 | 7:51 am
    The Google Webmaster Tools (GWT) Sitemaps page can be an extremely useful feature for webmasters trying to get better insight into how Google is crawling their XML sitemaps. However, this tool may be deceiving you if you’ve mistakenly magnified the number of URLs submitted and indexed, which is an easy mistake to make because of how Google deals with sitemaps loaded by themselves and those loaded within a Sitemap Index. Let’s explore the problem and how advertisers can avoid it. Double-Counting of URLs Submitted and Indexed The problem arises when a site submits a particular XML Sitemap…
 
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    The Clix Marketing Blog

  • Multi-Channel Series Part 3: Email & Paid Campaigns

    Michelle Morgan
    30 Mar 2015 | 6:30 am
    This is the third post in a series discussing how PPC can work with your other marketing channels. Check out Part 1: Social and Part 2: Offline & Online to get caught up! Email marketing is a great medium to reach your target audience where they check their mail. PPC ads are a great way to reach your audience where they are on the web. But just because they operate in different ways, doesn’t mean that they can’t work together. Below are a few of the ways we like to use email and PPC strategy to achieve a shared goal. Shared Learnings Headline Testing Both email and paid ads…
  • Clix Marketing’s #PPC News & Views: March 27th, 2015

    Michelle Morgan
    27 Mar 2015 | 6:45 am
    Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts White Shark Media The 7 Biggest Google AdWords Truths That Small Businesses Don’t Want to Hear: Technically, this post should have been in last week’s round up, but we liked it so much we wanted to make an exception. AdEspresso Lead Generation with Facebook Ads – The Definitive Guide: No really. This post has everything from landing pages, to ad strategy, and lead nurturing. Get to reading. Search Engine Journal 5 Ways Twitter Analytics Can…
  • Multi-Channel Series Part 2: Offline and Online in Perfect Harmony

    John Lee
    24 Mar 2015 | 4:13 am
    This post marks the second of a 6 part series on sharing insights across marketing channels focusing on the benefit of combining paid digital media with other channels in your marketing plan. Check out Part 1: Social.  Any business worth their salt knows that you can’t put all of your marketing and advertising eggs into a single basket. Putting all of your budget into TV? Missed opportunities. Putting all of your budget into radio? Missed opportunities. Putting all of your budget into PPC? Missed… oh you get the idea. Holistic marketing strategies, like…
  • Multi-Channel Series Part 1: Social Media & PPC

    Amy Bishop
    23 Mar 2015 | 4:55 am
    This post marks the first of a 6 part series on sharing insights across marketing channels focusing on the benefit of combining paid digital media with other channels in your marketing plan. Paid media and social go together like biscuits and gravy, peanut butter and jelly, Johnny and June… you get the picture! There are many benefits to leveraging paid social versus organic. But even if you prefer not to run paid campaigns across social media, there are learnings that can be shared between social and other paid avenues such as paid search or alternative display networks.  Below are some…
  • Clix Marketing’s #PPC News & Views: March 20, 2015

    Michelle Morgan
    20 Mar 2015 | 5:55 am
    Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Vertical Measures Do Likes Lead to Revenue with Facebook Ads?: Generating Likes for your Facebook page is great, but those likes don’t pay the bills. Check out this article and the downloadable content at the end to turn your Facebook likes into tiny little money making machines. Search Engine Land The Essential In-Depth Overview of PPC Bid Management: There’s no way this post could be left out this week. If you adjust bids, definitely give this…
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    John Battelle's Search Blog

  • A Few Questions For Publishers Contemplating Facebook As A Platform

    jbat
    23 Mar 2015 | 9:57 pm
    The post A Few Questions For Publishers Contemplating Facebook As A Platform appeared first on John Battelle's Search Blog. Well, it’s happening. According to no less authoritative source than The New York Times, The New York Times is preparing to plant a taproot right inside the highly walled garden that is Facebook. As Times’ executives contemplate moving The Grey Lady squarely under the rather constrictive confines of Facebook’s terms of service, they may be comforting themselves with a few palliative pretty-much-truths: We may be putting our content on Facebook’s platform,…
  • With Meridian, Sovrn Levels the Playing Field For Publishers

    jbat
    8 Mar 2015 | 8:31 pm
    The post With Meridian, Sovrn Levels the Playing Field For Publishers appeared first on John Battelle's Search Blog. A long, strange, and ultimately rewarding trip, that’s what many involved in the past ten years at Federated Media, Lijit, and now sovrn Holdings might say. One year ago, give or take, we sold FM’s assets to LIN Media, and created sovrn Holdings, a programmatic data business focused on one mission: to foster an ecosystem where independent and influential publishers can thrive. Sovrn has had an extraordinary year. It’s led the way in the fight against…
  • Maybe The Best Way To Change the World Is To Start a Company

    jbat
    26 Feb 2015 | 7:03 pm
    The post Maybe The Best Way To Change the World Is To Start a Company appeared first on John Battelle's Search Blog.   (image) This piece from Smithsonian caught my eye today – Young People Mistrust Government So Much They Aren’t Running for Office. It covers a Rutgers professor who studies millennial attitudes towards politics, and concludes that the much-scrutinized generation abhors politics – logging a ten point decrease in sentiment toward government in just the past decade or so. But I have a different take on why our recent college and high school graduates…
  • Your Network Transcends Time – Care For It

    jbat
    12 Feb 2015 | 8:55 pm
    The post Your Network Transcends Time – Care For It appeared first on John Battelle's Search Blog. Every year around this year I fly to Arizona and attend the IAB Annual Meeting, a confab of 1000+ executives  in the interactive media business. Yes, it’s a rubber-chicken boondoggle – what ballroom-based warm-climated event in February isn’t? – but I go because I get to catch up with dozens of colleagues and friends, and I usually connect to a handful of interesting new folks as well. I hate the travel and despise most hotel rooms, but on balance, well…
  • Remember the Internet When Considering The Things

    jbat
    6 Feb 2015 | 1:57 pm
    The post Remember the Internet When Considering The Things appeared first on John Battelle's Search Blog. Last month I sat down with my old pal Jay Adelson (Digg, Revision 3, Equinix, SimpleGeo) who together with his partner Andy Smith is raising a new fund focused on the Internet of Things. Our goal was to get caught up – I’d tell him about my plans for NewCo, and they’d update me on Center Electric, the fund’s new name. Along the way Jay shared with me this graphic, which I thought worthy of sharing here. What I like about it is how Jay and Andy think about the…
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    Bing Ads & Microsoft Advertising Community

  • The Cult of Learning: A SXSW Observation

    Ritu Trivedi - MSFT
    30 Mar 2015 | 2:38 pm
    SXSW is like no other event in our industry. A dizzying blend of massive brands whose taglines are synonymous with mainstream culture, startups that you have never heard of, and everything in between, all looking to make a dent in a vast ocean of the clamor and chaos.  Austin, where it’s held each year, is a unique space where brands attempt to outdo each other, showing up in a bigger, bolder way than ever before. The trend that I felt really stood out at SXSW this year, was that big brands and startups are partnering more and more, in the spirit of improvement and learning.
  • Bing Ads Trademark Policy: Market by market variations for international advertisers

    David Doherty - MSFT
    30 Mar 2015 | 9:00 am
    From an editorial perspective, trademark is one of the most common complaints, with many excellent blogs already available on the topic. In particular, What's in a Brand Name? Using Trademarks and Copyrights in Your Advertising provides an informative overview of policy and best practice, from the perspective of an advertiser uploading their advertisements. At the onset, please be advised that it is the advertiser’s responsibility to ensure that the use of keywords and ad content, including...(read more)
  • Putting people at the heart of your brand #AWEurope #OwnTheMoment #Marketing #Advertising

    Jonathan Oliver - MSFT
    27 Mar 2015 | 9:47 am
    Putting people at the heart of your brand. #AWEurope #OwnThe Moment #BrandMe Consumers are constantly creating their personal brand. What they do, what they say, what they wear; it's all part of their own brand narrative. Technology has only served to enhance this trend, making it easier for people to express and broadcast who they are and what they stand for. This personal branding revolution has not gone unnoticed by marketers. Businesses know they need to engage consumers in a two way dialogue. The smart ones are already putting the concept of personal stories at the heart of this…
  • The top 10 usability improvements to the Bing Ads web interface this year

    Nikhil Arun - MSFT
    27 Mar 2015 | 9:25 am
    As Dare promised in our 2015 priorities, we are concentrating on saving you time and making your more productive. As we listened to your feedback, we realized that in addition to large features, there are many smaller items which help usability that we can deliver to make the product easier for you to use. Hence, we now have a team of engineers dedicated to these type of fixes who have been shipping changes that you have asked for on a weekly basis since January! Every one of these changes is...(read more)
  • Our #AWEurope Thursday wrap - 5 key lessons and our latest infographics #OwnTheMoment #FreshCuts

    Leena Shah - MSFT
    27 Mar 2015 | 5:49 am
    Our final #AWEurope daily wrap featuring five lessons we’ve learnt on Thursday. Ad Week Europe has flown by, we hope you have enjoyed it as much as we have. The final day got us thinking about standing out from the crowd, resetting our creative mindset and creating an effective value exchange. Here is our final wrap with the most important lessons of the day and, of course, our top #FreshCuts. See you next year! Be different and stand out from the crowd“The most important sentence on a brief is never written down – ‘people must notice this advertising’,”…
 
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    Compete Blog

  • Last Chance, Marketers!

    Aaron Peterson
    30 Mar 2015 | 7:00 am
    Image from: Automotive / Urgent Last Chance, Marketers! For the 2nd year, Millward Brown Digital is conducting our “state of digital” study, and we want to hear from you. This study focuses on exploring the pain points, priorities, and preferences of marketers today. In 2014, we laid the foundation of establishing best practices for marketers and tactical advice on how to run a top-notch digital strategy. For 2015, be part of the conversation! We want to capture your perspective, and invite you to participate and share your expertise. The survey only takes approximately 10 minutes to…
  • Attention Marketers!

    Aaron Peterson
    27 Mar 2015 | 9:00 am
    Attention Marketers: For the 2nd year, Millward Brown Digital is conducting our “state of digital” study, and we want to hear from you. This study focuses on exploring the pain points, priorities, and preferences of marketers today. In 2014, we laid the foundation of establishing best practices for marketers and tactical advice on how to run a top-notch digital strategy. For 2015, be part of the conversation! We want to capture your perspective, and invite you to participate and share your expertise. The survey only takes approximately 10 minutes to complete, and as a thank you, you’ll…
  • Search Share: Radio

    Drew Katz
    26 Mar 2015 | 10:38 am
    Image from: Radio / Shutterstock Last week we unveiled the Search Share Add-On, a new Compete PRO tool that provides high-level keyword analysis of a list of up to 40,000 keywords. With this new functionality, we wanted to continue to bring you insights on how to utilize the new data to advance your marketing efforts. In this piece we will discuss a list of the top 500 keywords from the search referral tab in the Radio category. For reference, this list includes keywords such as “Pandora,” “iHeartRadio,” “8tracks,” and “klove.” Radio is a particularly interesting grouping to…
  • Hotel Suppliers Dominant Online Despite OTA Growth

    Steve Solinsky
    25 Mar 2015 | 6:52 am
    Image from: Travel / Shutterstock Aggressive spending in the Hotel space has created much greater awareness for Online Travel Agencies (OTAs) in recent years. However, consumers are still looking to suppliers when the credit card is in their hands. Millward Brown Digital analyzed the hotel path-to-purchase to highlight how OTAs are utilized in the consumer journey, and how they can grow their share of consumer attention by reaching them at the start. OTAs Grow Their Share of Hotel Shoppers with Advertising Throughout 2014, OTAs spent aggressively on advertising, both digital and traditional,…
  • Environmental “Green” Websites in the Red?

    Drew Katz
    23 Mar 2015 | 9:30 am
    Image from: Environmental / Shutterstock We hear the term “Going Green” constantly these days. Be it from a personal or business perspective, more people and companies are striving to “Reduce, Reuse, and Recycle” as environmental changes and impacts from increased industrialization are becoming more evident. With green initiatives becoming increasingly important, I thought it would be worthwhile to explore the digital landscape for websites devoted to the Earth’s landscape in the “Environmental/Green Information and Advocates” category on Compete PRO. The total category does see…
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    Search Engine Journal

  • New Facebook Feature Will Alert You of Nearby Events Hosted By Pages You Like by @mattsouthern

    Matt Southern
    30 Mar 2015 | 6:34 pm
    Facebook quietly rolled out a new feature today that’s designed to make it easier for you to follow nearby events hosted by pages you like. Never want to miss another local marketing meetup? Want to know the next time one of your favorite speakers is in your area? Just subscribe to the events section of their Facebook page. You can do this by visiting the page of your choice, navigating to the Events tab, and clicking on the ‘Subscribe’ button which has the little RSS logo on it.   Once you have subscribed to a page’s events, you’ll get alerted […]The post New Facebook Feature…
  • How to Build a Thriving Online Community by @livlongley

    Liv Longley
    30 Mar 2015 | 8:19 am
    When you think of a thriving online community it’s hard not to use Reddit as a perfect example. Since its founding in 2005, “the front page of the internet” has accumulated some 174 million users and has even recently launched its own podcast network dubbed “Upvoted.” But, how did this community become such a phenomenon over the last decade? Just like any other popular digital community, Reddit utilized the following techniques in constructing its thriving community. Find the Right Subject If you’re reading this article, you probably already have a business and are merely looking…
  • SEO 101: Getting Started in Local SEO (From Scratch) by @SearchHighway

    Hin Lai
    30 Mar 2015 | 5:22 am
    By following these amazingly simple steps, you can have your local business showing up in front of people within your city who are looking for your services (you don't even need to know anything about SEO get it started!).The post SEO 101: Getting Started in Local SEO (From Scratch) by @SearchHighway appeared first on Search Engine Journal.
  • 5 Best Practices for Blogger Outreach by @tamar

    Tamar Weinberg
    30 Mar 2015 | 3:40 am
    So, you've decided there is a tremendous value in blogger outreach to receive the best traction with your offering. What do you do?The post 5 Best Practices for Blogger Outreach by @tamar appeared first on Search Engine Journal.
  • #Marketing 101: Developing a Content Strategy by @mdav1979

    Michael Davis
    29 Mar 2015 | 7:24 am
    Content marketing, if done well, can help increase the top of the funnel, make the middle of the funnel more effective and shorten the sales cycle.The post #Marketing 101: Developing a Content Strategy by @mdav1979 appeared first on Search Engine Journal.
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    AdWords Agency Blog

  • Measuring the Impact of YouTube Ads on Brand Metrics

    Nicole Burgan
    26 Mar 2015 | 6:00 am
    For online video platforms like YouTube, engagement metrics (such as views, likes, shares, comments, and watch time) provide a basic barometer to how an audience responds to videos. While these metrics are important to inform strategies and creative direction, when it comes to measuring effectiveness views and shares are often a proxy for brand metrics such as awareness, perception, and audience interest. In the past, gaining insight into brand metrics has been tricky. While you could get instant feedback in the form of clicks and views, it was difficult to measure brand impact without…
  • How are music fans engaging with SXSW online

    Nicole Burgan
    20 Mar 2015 | 10:45 am
    Hundreds of buzz bands and under-the-radar artists are in Austin this weekend for the South by Southwest (SXSW) festival—along with tens of thousands of music fans. But you don’t need to attend the festival to engage with SXSW. New data reveals that millions of passionate, interested music lovers are watching the festival on YouTube and on mobile devices.Driven by mobile, U.S. viewership of SXSW content on YouTube grew by 62% in 2014. This presents a perfect opportunity for brands to reach SXSW fans beyond Austin’s city limits. As soon as people hear the festival buzz—the most…
  • Toward Viewability: You Can't Count What You Haven't Measured

    Nicole Burgan
    20 Mar 2015 | 6:00 am
    Cross posted from Think with Google. Last month at the IAB’s annual leadership meeting, viewability—a metric that shows whether an ad was actually viewed—was the topic on everyone’s mind. This is hardly a surprise. According to the “5 Factors of Viewability” research that we published in December, more than half of ads online today never even have a chance to be seen—something we can and must change. As many of you know, we’ve long been advocates of the industry adopting viewability as a currency, a common metric to help both marketers and publishers improve their business…
  • For March Madness 2015, more fans and moments than ever

    Nicole Burgan
    19 Mar 2015 | 11:52 am
    Is your bracket ready? Better yet: is your marketing strategy ready? Because this year the Big Dance is a bigger opportunity than ever.Last year, 30% of people in the U.S., an estimated 90M, filled out a bracket for the NCAA Tournament. The best-rated game of 2014 reached 4.7M people. March Madness interest level is absolutely massive, with more fans than ever before following along. Since this huge audience is increasingly engaging on the web (and on smartphones), there are major opportunities for brands to connect with fans at key moments, in deeper ways. As the games tip off, we have a few…
  • Google Play's Real-Time Marketing at the Oscars

    Nicole Burgan
    16 Mar 2015 | 12:48 pm
    Huge cultural events such as the Oscars are too big for just one screen. According to Nielsen research, 84% of smartphone and tablet owners are watching TV with a second screen in hand. For marketers, this presents an incredible opportunity to reach consumers in real-time.During the Oscars, Google Play used hyper-relevant marketing to connect with movie fans in real-time. Just before the award for Best Picture winner was announced, there were eight separate, film-specific ads ready to go live. The moment that Birdman won, ads congratulating the film were pushed to second-screen devices. What…
 
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    aimClear® Blog

  • WOW with CTR vs. CVR PPC Scatter Plots: aimClear’s Deep in the Sheets (Episode 14)

    Rachel Malone-Olson
    18 Mar 2015 | 11:25 am
    On this week’s episode of Deep in the Sheets, we tackle a XY Quadrant Scatter Plot. Fancy term for a simple PPC plot that will make performance comparison visually interesting for the client and meaningful for the marketer. Using geographic location, click-through rate (CTR) and conversion rate (CVR), we plot performance based on the set average. Adding shapes to act as barriers for performance and labels with the best Excel label add-in, simple scatter plots transform into a tool that will wow the client AND provide meaningful data. Enjoy!
  • Brand Protection! Squatters, Affiliates & PPC: #SMX Recap II

    Dion Plakos
    17 Mar 2015 | 7:23 am
    Welcome back to our recap coverage of SMX West 2015! The booths were huge and conference rooms were jam-packed with marketing pros eager to both absorb and share information. The Challenges of Paid Search for Brands session was best described as a roundtable. (However, moderator Matt Van Wagner, President at Find Me Faster, quipped about how only the rectangular table would fit on the stage). The panelists were interesting and even brilliant, including professionals from REI, IBM and more. David Austin, Director of Online Marketing at Salesforce.com, Katie Cammilleri, Comparison Shopping…
  • Search & Social are Marketing’s Dynamic Duo: #SMX West Recap!

    Megan Rivas
    11 Mar 2015 | 8:19 am
    The aimClear team enjoyed our time at #SMX West in warm and sunny San Jose last week! On Day Three of the conference, we attended a really cool session on the Social Media Track, Better Together: Search & Social. Photo Credit: SMX Moderator, Lauren Donovan, Community Editor at Search Engine Land and Marketing Land, welcomed Ellen White, Director of Organic Search at Team Detroit/Ford Motor Company, to the stage. Ellen started out the session by taking a deep dive into how the organic SEO team works within the agency. She explained that their SEO team creates recommendations based on…
  • Transform PPC Data into a Striking Pivot Table: aimClear’s Deep in the Sheets (Episode 13)

    Dion Plakos
    4 Mar 2015 | 12:08 pm
    Tune in for the final installation of our five-part Excel series on converting raw data into a presentable format. This week’s episode of Deep in the Sheets provides formatting tips to create stunning representations of your data. Follow along as we add style, color and font to really make data pop in an Excel spreadsheet. Enjoy and more Deep in the Sheets episodes are coming soon!
  • The Power Of #SearchFest & Why Portland Means So Much To Me

    Marty Weintraub
    27 Feb 2015 | 12:57 pm
    In 2008, Portland’s now iconic regional search marketing conference took place at the Oregon Zoo. I stayed at the freshly opened Nines Hotel downtown and took a TriMet: MAX train to the venue. I was struck by Oregon’s gorgeous natural beauty, the earthy nature of the city folk, the food scene and how vital things felt here. I had no idea how meaningful Portland, her community and SearchFest would become to me. The speakers back in 2008 were of various reputation and experience, but overall inspiring for a small regional conference (which SearchFest was at the time). There was also a…
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    www.PerryMarshall.com

  • Financial Sozo Facilitators

    Perry S. Marshall & Associates (Perry S. Marshall)
    19 Mar 2015 | 10:24 am
    Sozo is a unique inner healing method that resolves core identity issues at a spiritual level. With a healed connection, you can walk in your full capacity and destiny. A Sozo session is a time for the Sozo facilitator(s) to sit down with you and, in a safe environment ideal for receiving “memos from the head office,” deliver insight from heaven on what’s holding you back. Sozo is not a counseling session; nobody will sit you down and ask, “So tell me about your mother.” Rather it is a time of listening to God in pursuit of the truth of who you are. I (Perry) am trained in Sozo. One…
  • 10 Tips On How To Be Unsuccessful

    Perry S. Marshall & Associates (Perry S. Marshall)
    16 Feb 2015 | 9:39 am
    I don’t normally do “guest blog posts”, but I saw this from my friend, John Rinaldi, and I couldn’t resist. It made me laugh and nod my head. Mid-February is “reality check” time for those resolutions you made 6 weeks ago. Enjoy. I’m writing this early in January 2015 and if you’ve paid attention at all to television, the Internet or the newspaper in these first days of the year, you’ve seen dozens of articles on making 2015 your best year ever. I’ve personally seen “How to be more successful in 2015,” “How to accomplish more in 2015,”…
  • The Compound Interest of Ritual

    Perry S. Marshall & Associates (Perry S. Marshall)
    5 Feb 2015 | 1:42 pm
    One of the most important things you can decide…as a marketer, as a business person, as a human…is “What am I going to earn compound interest on?” I’m not talking about interest on your money. I’m talking about interest on the things you do every day. And whatever you decide to earn compound interest on, it oughta become a daily ritual for you. Watch my short video to see what I mean by ritual and interest.
  • How to Bust Through “Mental Revenue Blocks”

    Perry S. Marshall & Associates (Perry S. Marshall)
    28 Jan 2015 | 8:27 am
    I got this email from a guy the other day… Hey Perry, I had a question for you and I didn’t know if you had either a blog post or product that answers it…. Do you ever have any issues with a “mental block” when it comes to getting past certain revenue numbers in your business? How do you deal with it? My big goal this year is scaling from 200k+ business to the 500k-1M+and I feel like I’m having trouble shifting my mentality to getting around those numbers. Does that make sense? Any strategies you’ve used in getting past that? Thanks, JR Yes, JR, that…
  • A House Built on Sand Will Not Stand

    Perry S. Marshall & Associates (Perry S. Marshall)
    23 Dec 2014 | 7:56 pm
    If you go down in the flood, it’s gonna be your fault… -Bob Dylan This note may seem like it’s only for Facebook marketers…but it applies to every marketer…so stick with me. I don’t want to say, “I told you so”, but… This week the Wall Street Journal reported that, come January, Facebook “will intensify its efforts to filter out unpaid promotional material in user news feeds that businesses have posted as status updates.” What that means is, if you’ve been collecting “likes”, then updating your status on…
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    semgeek.com

  • eBay Search Algorithm Getting Dirty with eBay Watchers

    Greg Meyers
    11 Mar 2015 | 7:23 am
    It’s no surprise that eBay’s Profits were damaged by the Google Panda 4.0 Algorithm Update where they lost an estimated 80% of it’s search listings. However, eBay has opened the door to “Black Hat” type practices that force Sellers to spend money on “FAKE Stats” in order to get better visibility. In this post, I will dive into some of the specifics of this new and questionable practice.   “eBay Watchers” Rank smells like Old Fashioned Link Farming According to a great article by eCommercebytes.com entitled “You Can Buy eBay…
  • Phone Calls Becoming More Important than Clicks in PPC Marketing

    Greg Meyers
    24 Feb 2015 | 7:46 am
    In a recent article in the Inside Adwords Blog, entitled “Charge up your phones with call-only campaigns” Google rolled out “Call-Only” campaigns where advertisers can have their text ads just show a phone number, short description and a call button. In this day and age, it makes complete sense, however one has to wonder if this new option has anything to do with drivers who continue to look at their phone while driving. According to Google, they state “With smartphones in hand, consumers are increasingly looking for products or services while on the go and then…
  • Timing is Everything in PPC and Social Media Marketing

    Greg Meyers
    17 Feb 2015 | 7:01 am
    There is a quote from one of my favorite movies that truly struck a cord with me through the years and it’s never been more relevant now with regards to PPC Advertising on Social media platforms such as Twitter Ads and Facebook Ads. In the movie “A Good Year”, Maximillian Skinner (Russell Crowe) tells his employees that “The secret to riches, lab rats, is the same as the secret to comedy… timing.” In this post, I will talk about the benefits of leveraging this strategy and the storytelling effect on future events.   Back in 2005, when I was managing…
  • 2015 – The Year of the Stock Portfolio in PPC Marketing

    Greg Meyers
    23 Jan 2015 | 7:17 am
    Ahh, remember the days when It was just Google Search, Yahoo Search and Bing Ads were the only platforms that Search Marketers had to worry about? Remember the catastrophic disaster of importing Google Search campaigns into Yahoo Search via failed spreadsheets? (geez, the more I think about it, that does seem like a very long time ago) Since the evolution of Display, Retargeting, Mobile and Social, our strategies are turning into a Chinese menu of sorts and we have to keep up with all of the changes if we want our clients to succeed in today’s world. In this article, I will take a…
  • Geico Outspends Flo and Aaron Rodgers to Dominate PPC

    Greg Meyers
    11 Dec 2014 | 8:05 am
    Alright, it’s quite obvious that these Insurance Companies are spending tons of money on these very entertaining TV commercials and we can all agree that they have succeeded in cementing their brands into our subconsciousness. However, I was interested in seeing how these companies compared in the PPC World and what I found was pretty surprising. In fact, it appears that these Insurance Companies are putting a ton more money in PPC now than in any other years. Let’s discuss Overall Summary: As you can see in this screenshot provided by my friends over at Spyfu.com, the insurance…
 
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    Certified Knowledge

  • Last Chance to Register for the Munich Germany AdWords Workshop

    brad
    3 Mar 2015 | 7:00 am
    The first European AdWords Workshop of 2015 will be in Munich Germany on March 16th. The event is almost sold out; so if you want to attend, please register soon. Our next two events are in Europe. Here’s where we’ll be next: March 16th: Munich, Germany April 16th: Bologna, Italy May 19th, London, UK June 4th, Seattle Entire 2015 Schedule We sold out all but one event last year; so if you want to join us; please register early. The agenda has been revamped for 2015, and this is what you can expect to hear and learn this year: Comprehensive Keyword Management: The absolute center…
  • How to Work with Legal & Brand Management For Better Ad Testing

    brad
    24 Feb 2015 | 7:00 am
    This post originally appeared on the adAlysis ad testing blog.   Many marketers must submit all their ads to a legal and/or corporate branding team for approval before they are allowed to use them in a PPC account. These departments can often be bottlenecks to ad testing. If you aren’t working well with legal and/or branding; then these departments can quickly become an excuse for why you aren’t testing ads appropriately and why the account is not growing as anticipated. In this article, we’ll explain how to work with legal and branding so that they can help you in your ad testing…
  • Last Chance to Register for the San Jose AdWords Workshop

    brad
    17 Feb 2015 | 7:00 am
    The first AdWords Workshop of 2015 will be in San Jose, California on March 2nd. The event is almost sold out; so if you want to attend, please register soon. We will also spend some time in Europe in the first part of 2015. Here’s where we’ll be next: March 2nd: San Jose, California March 16th: Munich, Germany April 16th: Bologna, Italy Entire 2015 Schedule We sold out all but one event last year; so if you want to join us; please register early. The agenda has been revamped for 2015, and this is what you can expect to hear and learn this year: Comprehensive Keyword Management:…
  • How Ad Rotation Affects Your AdWords Ad Testing

    brad
    10 Feb 2015 | 7:00 am
    This post originally appeared on the adAlysis ad testing blog.    If you have multiple ads in an ad group; your ad rotation settings will determine how often each ad is displayed. Based upon how you are testing and your favorite metrics, you should consider the rotation setting you are using and how that affects your ability to receive statistical significance data to make testing decisions. The Ad Rotation Settings There are four ad rotation settings: Optimize for clicks: the ad with the highest CTR should be displayed the most often Optimize for conversions: the ad with the…
  • Navigate the 2014 PPC Changes with Joe Kerschbaum

    brad
    5 Feb 2015 | 7:00 am
    In 2014 there were a lot of changes in both AdWords and Bing. Some of these changes greatly affected PPC (such as close variants), others were fantastic new features (such as free call tracking and ad customizers), and and others were nice minor enhancements (such as affinity audiences) if you know that they exist. To navigate through the maze of changes; I invited Joe Kerschbaum to be a guest on Marketing Nirvana and talk about some of his favorite changes. If you are unfamiliar with Joe, he is the Midwest Account Director of 3Q Digital. He’s been involved with PPC for a number of…
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    Black Hat PPC

  • Google Shopping Issues – Products Disapproved Due to Policy Violations

    Black Hat
    27 Mar 2015 | 2:22 am
    We thought we would share the latest from the Google Support team for any other advertisers that are having an issue currently with their Google Shopping products being disapproved due to policy violations. The BlackHatters were confused as to why so many of some of their clients products were being disapproved when there had been no changes to websites or feeds for the past two days. Turn’s out it is an issue at Google’s end… Regarding the disapproval reason outlined ‘Automatic item disapprovals due to policy violation’, please see below for transparency on the…
  • Ad Copy Blooper!

    Black Hat
    6 Feb 2015 | 1:15 am
    It’s been a while since we posted any ad copy bloopers but we were sent this one the other day and we thought it was too good not to be shared. It’s on the keyword [adopt African child] and its from Lewisham Council… Errm…can they actually say that??? Haha. Glad we aren’t the agency who recently won the Government’s contract and are running their PPC campaigns! Brought to you by Black Hat PPC.
  • Google Paying Advertisers to Implement Sitelinks

    Black Hat
    16 Jan 2015 | 12:58 am
    How Google are now paying advertisers to implement sitelinks to take clicks away from natural listings.   Oh yes…we are still here…we’ve just been keeping a low profile. We received a very interesting email from Google the other day, saying that they would give us £30 if we implemented sitelinks on one of our campaigns! See screenshot below (areas have been blacked out for privacy reasons)…   How random is this? Google have obviously done their sums and worked out that it is worth giving advertisers £30 in credit to take up real estate in their SERP on a…
  • Will Be Back Soon

    Black Hat
    30 Mar 2014 | 12:47 pm
    Thanks for all those of you who are still following Black Hat PPC. We have had to ‘go underground’ for a while, but the day where we will make a return is coming again soon. We will keep you posted. BH
  • BlackHat back…Enhanced Campoos

    Black Hat
    4 Aug 2013 | 11:23 pm
    Yo! Apologies to our readers for being away for a bit. We could blame it on laziness but the real truth is we’ve just been silly busy with our own projects.  Unlilke other PPC blogs out there (cough cough…PPC Hero) we aren’t a blog with a team of writers regurgitating PPC best practice to drive traffic to our own websites for our own gains… Which is we guess what makes Black Hat PPC different…we our an ad free blog and we are anonymous…we do this blog for one reason and one reason alone… We dont believe everything our ‘ dont be evil’…
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    Stellar Search Blog » – Stellar Search Marketing

  • Guest Post: Blur Group – 5 Top Digital Tips for Expanding Overseas

    StellarSearch
    27 Mar 2015 | 1:59 am
    blur is an Outsourcing Services Platform where companies can get their projects (whatever they are) completed quickly and more cost-effectively than anywhere else. It is an international company and relies on at least 8 marketing channels to attract business. PPC is the most important inbound channel and is crucially important for the flow of projects […]
  • Google & Stellar Search Case Study

    StellarSearch
    24 Mar 2015 | 5:22 am
    Stellar Search have been working with Google recently on producing a case study on how Google has helped Stellar Search drive great online results for it’s clients. This great article was a joint collaboration between the Founder of Stellar Search, Stelios Paradalakis, and Google’s own marketing team. It highlights how Google has been instrumental when […]
  • Analysis: Retail Review – How Device Splits Have Changed for Retailers in the Run Up to Xmas

    StellarSearch
    20 Feb 2015 | 1:30 am
    “This year is the year of Mobile!” – That is what all digital advertisers have heard for the past 10 years, but for years it just didn’t happen and then with the invent in smartphones and mobile broadband in the past couple of years, advertisers have actually seen massive growth in Mobile. But is 2014 […]
  • Charity PPC Services: Google Grant Accounts

    Stellar Search Team
    6 Feb 2015 | 5:44 am
    We thought this week we would share our services for those Charities out there who are looking to promote their website. Google gives grants to charities either $10k, $40k or $100k per month to spend on advertising their websites through Google (which we think is a great idea from Google) but quite often the people […]
  • Seven Affordable Tools that will Improve your Conversion Rate

    Stellar Search Team
    28 Jan 2015 | 10:10 am
    We thought this week we would share some of the tools that are out there to help improve on site conversions rate which don’t cost the Earth. There are professional tools such as Maxamiser or Optimizely which are great for A/B testing, multivariate testing and designing bespoke landing pages, however, they are expensive if you […]
 
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    Wordstream

  • Special Offer for Trada Customers

    Ralph Folz
    30 Mar 2015 | 8:52 am
    Today, Trada announced that it is going out of business. Trada was founded shortly after us, so we’ve watched the company develop with interest. It was an innovative paid search company with a unique crowdsourced business model, and we’re sorry to see them go. These situations are never easy and they always occur suddenly. We have formed a partnership with Trada to help transition their customers and minimize any interruption to their generating leads and sales. If you were previously working with Trada, here are the details of what we have worked out together: We have people standing by…
  • Introducing Quality Score for Facebook: FB's Ad Relevance Score Determines Ad Cost & Placement

    Larry Kim
    30 Mar 2015 | 5:48 am
    As of last month, Facebook advertisers see a new Relevance Score metric, the equivalent of Google's AdWords Quality Score, in their ad reporting dashboard. This new score is an important ad quality signal that will affect both your ad delivery and the cost you pay for your campaigns. Facebook will use feedback from ad viewers to determine this score on a scale of 1 to 10, with 10 being the highest possible score. How Does Facebook's Relevance Score Work? Both positive and negative ad feedback factor into the Relevance Score equation. Positive interactions might include video views,…
  • Why You Should Ignore the Competition in Dating AND in PPC

    Leslie Signor
    27 Mar 2015 | 6:17 am
    As a Paid Search Consultant at WordStream, I spend my days working with advertisers (I currently oversee over 160 clients!). I constantly receive the same questions from almost all of them: What’s my competition doing? What are they bidding on? How much do they spend? How are their ads written? I NEED to know! Well, shockingly, you actually DON’T need to know. Have you ever been in a relationship and always been wondering: Do other girls do this? Do they act the same way? What’s she doing that I’m not doing? You don’t need to ask these questions, regardless of whether you’re in a…
  • The 21 Best Productivity Tools to Add More Hours to Your Day

    Megan Marrs
    26 Mar 2015 | 7:13 am
    If time is money, productivity is like that Apple stock you bought decades ago – it has the power to make you a very rich Scrooge McDuck. I remember when I was younger feeling totally befuddled by the vast shelves of self-help books about time management. It all sounded like a capital snore fest. That all changes when you begin to realize just how valuable your time is; and with more ways to waste (and make really great use of) our time than ever before, we’re always looking for better ways to beat the clock. Today I’m giving my two cents with this list of the 21 best productivity tools…
  • The Top 15 PPC Experts to Follow on Twitter

    Erin Sagin
    25 Mar 2015 | 5:17 am
    I didn't really start getting excited about Twitter last year (admittedly, super late to the game). Prior to this, I had been under the impression that it was just a forum for big brands to hop up on their soapboxes and promote their products or, on the flipside, for disgruntled customers to attract their attention and solicit a response from these brands. It wasn’t until Larry Kim, a self-proclaimed Twitter maniac, introduced me to the platform that I realized how amazing it really is. You see, what Larry helped me understand is that Twitter it is actually a really powerful way to develop…
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    Portent » PPC

  • PPC at mozCon – Challenge Yourself to Cross Geek Out

    Elizabeth Marsten
    5 Mar 2015 | 4:00 am
    Last year I received an invitation to speak at one of the biggest search conferences of the year, MozCon. MozCon is put on by Moz (formerly known as SEOmoz) an SEO software/tool company in Seattle and MozCon, in the past, has been more commonly known as an SEO conference. As such, I’ve noticed that those that are firmly entrenched in PPC or paid search, haven’t ever been or have little experience with the Moz toolset or brand. But, then there are those that are really familiar with Moz and know what an honor this was to be asked; which meant I got two questions before and after the event:…
  • 8 Free Keyword Research Tools for PPC Advertising

    Erica Opsvig
    2 Dec 2014 | 9:22 am
    Whether it’s SEO or PPC advertising, search engine marketing campaigns should begin with keyword research. This research is arguably the most important task for the foundation of all SEM efforts. It not only gives marketers insight into the mind of their audience, but helps bridge the gap between potential customers and the products or services they are looking to buy. Although keyword research is vital to both SEO and PPC, there are differences between the two. With PPC, you’re essentially bidding on keywords in an auction and paying every time someone clicks your ad.  Your ads…
  • A Big Idea: The International Geek Exchange

    Elizabeth Marsten
    6 Nov 2014 | 8:51 am
    As a part of our Big Idea series, I wanted to share more detail to a special pilot program that I took part in recently and will be presenting on in Dallas at State of Search later this month. It’s the International Geek Exchange that Toni Voutilainen, a senior PPC specialist of the Tulos Agency of Helsinki, Finland proposed to me after meeting at SMX East in NYC. I happily went along as a willing test subject to see if an international agency exchange was not only possible, but a worthwhile use of time. Sure, it’s not the first idea of its kind, I’ve heard of CEO swaps and product…
  • Google to Localize Call Extensions. Hurrah?

    Timothy Johnson
    21 Oct 2014 | 8:30 am
    Starting in early November, Google will allow advertisers to use local area codes in their call extensions that utilize Google forwarding numbers.  Previously, you had two options: use your own number and lose the ability to track calls in AdWords, or use an (866) forwarding number randomly assigned to your ads. With this new feature, local advertisers will get the added benefit of call tracking while keeping the friendly feel of a local area code number in the search results. How do I set it up? Easy! Google will automatically transition all eligible local phone numbers where available.
  • Six Ways to Win on your Competitor’s Branded Keywords

    Chad Kearns
    9 Oct 2014 | 6:00 am
    Occupying your competitor’s SERP space with a pay-per-click ad provides the ability to capture traffic and convert visitors into customers who may have had previous intentions of spending their money elsewhere. While bidding on the branded terms of your competitors is not an innovative practice, poor execution is something we see over and over again. Poor execution when buying on your competitor’s brand names is a terrific way to flush your ROAS down the drain. When looking to go after this type of paid traffic, it is important to look at two sides of the paid search user journey- first,…
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    Local Search Solutions

  • Facebook Marketing For Small Businesses

    Jason Keeler
    17 Mar 2015 | 11:45 am
    If your small business could only spend time with one marketing vehicle, what would it be? A managed PPC campaign? Ongoing SEO for your website? Good old fashioned direct mail? If Facebook advertising isn’t top of mind…maybe it should be. The targeting options available through Facebook are SO refined, that finding ideal prospects with targeted offers can yield incredible results without incredible spend. Using Google Adwords to get traffic to your website might cost you $10 or even $20 a click. What if I told you that you could get tens to even hundreds of real, interested visitors to…
  • Is Your PPC management Company Stealing From You?

    admin
    29 Jan 2015 | 7:17 pm
    If you’re reading this blog post, either you currently HAVE a PPC management company working for you, or you’re looking at hiring one.  I think you’ll find some value here, so please read on.  But first…how much do you really know about how PPC “works”? If you’re doing your homework right not and trying to make a good decision about who you hire, first know the basics. The following video is dry and can move slowly, but it will absolutely arm you to understand the basics of PPC management concepts: Now that you have a baseline understanding, you can start asking meaningful…
  • Avoid Bogus Local SEO Companies With Knowledge

    admin
    31 Dec 2014 | 8:50 am
    “Hello, this is Kate, your Google Local representative, with an important message…” It’s been nearly 3 years since I’ve founded this company, and still to this day there are bogus local SEO companies calling my phone with auto-dialers. If you’re a business owner (or if you just answer the phone at a small or mid-sized business), chances are you’ve fielded one of these annoying auto-calls. The premise is that they’ll tell you A) your Google places (now called Google my business) page isn’t claimed or B) it isn’t optimized correctly. Usually there’s an offer that rides…
  • Hunter Pence Uses Bing, But Does He Use Bing Ads?

    Jason Keeler
    18 Nov 2014 | 9:18 pm
    As a true Kansas City Royals fan, it’s taken me awhile to recover from the World Series. It’s still hard to write about or talk about, but amid the amazing run by my hometown team something germane to my craft popped up…#HunterPence signs.  That’s right, the craze the followed the maniacal-looking outfielder touched on an interesting point for PPC managers and advertisers in general. Among the signs razzing Pence was one that read as such: #HunterPence uses Bing.  I chuckled when I read that.  But then I stopped and asked myself, “why is that funny?”…
  • How To Make Your SEO Business Sustainable

    Jason Keeler
    19 Oct 2014 | 7:44 pm
    It’s came to my attention that many readers of this blog are actually aspiring SEO’s themselves. Psst! I have a secret I want to share with you…we’re in a crowded industry. Despite the roughly 8.9 million results returned by Google for “Death of SEO”, there’s an ever growing number of people pitching SEO services to businesses large and small. While that’s great for consumers, it might not be great for the sustainability of your SEO business. So how do you combat that? One thing to do (or several things, depending on how you look at it) is to try your hand at emulating…
 
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    KrishaWeb Technologies

  • Improve workplace productivity for good business

    Parth Pandya
    24 Mar 2015 | 7:31 am
    There crops up situation where the motivation and productivity factor gets bogged down due to various factors. Here arises the need to alleviate these factors, so as to cautiously deal with them so that they do not affect the work efficiency. ...
  • Develop your business with a great pace with our eCommerce solutions

    Parth Pandya
    21 Mar 2015 | 12:20 am
    There are several factors on which an eCommerce website must depend upon in order to get the right popularity and draw customers. KrishaWeb Technologies Private Limited is the one-stop Ecommerce solutions India. We create the perfect website by giving a critical thought and analyzing the various aspects of the business.  ...
  • Doorway page algorithm update to improve the Google search quality

    Parth Pandya
    20 Mar 2015 | 8:54 am
    Doorway pages are the pages specially created with the purpose of getting ranked for a specific search query in search engine. Such pages, shrink the quality of the search experience. Google has recently restructured the quality guidelines to provide healthier search results to the users. ...
  • Tips to make blog post easily shareable on social media

    Nikunj Chauhan
    17 Mar 2015 | 4:25 am
    Updating blog regularly is important but getting readers engaged with your post is even more important for successful blogging. Whether you are releasing blog on your own website or on any other platform; if you cannot reach your targeted audience that won't help your campaign....
  • Creating Ad Groups 101: Basic structure for better performance

    Nirav Shah
    13 Mar 2015 | 2:24 am
    Keyword Phrase & Match Based It’s one of the most common kind of grouping and still pretty useful to increase click through rate of your ads. If you have campaigns created for different product range, creating ad groups as per different keyword phrase type and match type is helpful in increasing your ad performance....
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