Paid Search

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  • New upgrade option for Shopping campaigns

    AdWords Agency Blog
    Nicole Burgan
    18 Apr 2014 | 12:40 pm
    Earlier this month, we shared a few success stories on Shopping campaigns, our new campaign type for Product Listing Ads (PLAs), and that the regular PLA campaign type will retire in late August 2014.To upgrade to Shopping campaigns, we encourage you to create a Shopping campaign from scratch and then customize your product groups and bids from there. That way, you can choose how granular you’d like to get and ensure all your inventory is included in your Shopping campaign.However, if you would like to base your Shopping campaign on a regular PLA campaign, we’re introducing an option…
  • 5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos & Website

    Search Engine Watch - Latest
    Brian Dean
    18 Apr 2014 | 5:30 am
    YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here's how to leverage the signals YouTube uses to get more traffic to your videos – and ultimately to your site.
  • Are You Optimizing Your PPC Campaigns To Death?

    Portent » PPC
    Kiko Correa
    27 Feb 2014 | 6:00 am
    Ok ok, now that I’ve gotten all the link bait title out of the way, let’s get down to actual business. Now, I love my coworkers but they also set pretty high bar. When I inherited a major cosmetics account from my colleague Michael Weigand, I knew I had my work cut out for me, specifically in the holiday season. Throughout the year I kept track on my progress versus Michael’s results. Call it friendly competition (I must crush him). In September I started doing Holiday season preparations. I found that while we were still producing similar levels of revenue, over time our ROI had…
  • Google Trends Now Lets Users Subscribe To Receive Email Notifications

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
    Amy Gesenhues
    18 Apr 2014 | 8:11 am
    Google Trends announced today it has added a “Subscribe” feature, allowing users to receive email notifications on search topics, Hot Searches for any country, or any US monthly top chart. From the announcement by Googler Gavri Smith on the Google Search blog: I’m a Liverpool F.C.... Please visit Search Engine Land for the full article.
  • Prepare Your PPC Plans For The Search Engines’ Inevitable Pivots

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
    Sam Owen
    18 Apr 2014 | 6:01 am
    Last week, Google announced some panic-inducing security enhancements, essentially removing search queries in referring URLs for PPC clicks. Plenty has already been written about this topic and, without getting into it too much, I think it’s a bit of a storm in a teacup. Larry Kim summed it... Please visit Search Engine Land for the full article.
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • SearchCap: New Google Penalty, Action Schema & Subscribe To Google Trends

    Barry Schwartz
    18 Apr 2014 | 1:01 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Slaps Another Guest Blog Network: PostJoint Google’s Matt Cutts somewhat confirmed on Twitter that Google has taken action on another guest blogging... Please visit Search Engine Land for the full article.
  • Google Slaps Another Guest Blog Network: PostJoint

    Barry Schwartz
    18 Apr 2014 | 9:17 am
    Google’s Matt Cutts somewhat confirmed on Twitter that Google has taken action on another guest blogging network. This network is named PostJoint and claims “there’s no footprints.” Someone tweeted to Matt that PostJoint was penalized. In fact, if you check out Google for a... Please visit Search Engine Land for the full article.
  • Google Trends Now Lets Users Subscribe To Receive Email Notifications

    Amy Gesenhues
    18 Apr 2014 | 8:11 am
    Google Trends announced today it has added a “Subscribe” feature, allowing users to receive email notifications on search topics, Hot Searches for any country, or any US monthly top chart. From the announcement by Googler Gavri Smith on the Google Search blog: I’m a Liverpool F.C.... Please visit Search Engine Land for the full article.
  • 5 Steps To Leverage Those AdWords Bid Simulations For Maximum Return

    Benjamin Vigneron
    18 Apr 2014 | 6:47 am
    Though the basic concepts have remained the same, a lot has changed since Hal Varian released his bidding tutorial back in 2009 (video autoplay), especially with enhanced campaigns and those new mobile and location bid modifiers. One such change is that keyword-level simulations are now available... Please visit Search Engine Land for the full article.
  • Prepare Your PPC Plans For The Search Engines’ Inevitable Pivots

    Sam Owen
    18 Apr 2014 | 6:01 am
    Last week, Google announced some panic-inducing security enhancements, essentially removing search queries in referring URLs for PPC clicks. Plenty has already been written about this topic and, without getting into it too much, I think it’s a bit of a storm in a teacup. Larry Kim summed it... Please visit Search Engine Land for the full article.
 
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    PPC Hero

  • Your Remarketing Hit List: 10 Tips Worth Repeating [Webinar Recording]

    Jamie Newton
    19 Apr 2014 | 9:00 am
    Remarketing allows you to follow users who’ve previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the … Read more at PPCHero.com
  • How Your Average CPC is Lying to You

    Eric
    17 Apr 2014 | 10:33 am
    “Averages lie.” I had a few statistics courses back in college with a professor who was fond of saying that. Seems like he might’ve gotten that turn of phrase from someone else, now that I think about it. This is … Read more at PPCHero.com
  • Why You Should Hire An Agency to Manage Your PPC Accounts (Yes, You): New Whitepaper!

    Jamie Newton
    17 Apr 2014 | 4:45 am
    Obviously, there are several ways to build and manage your digital advertising accounts. Too often, advertisers see working with an ad agency as an either/or proposition: Either you build an in-house ad team, or you hire an external agency to … Read more at PPCHero.com
  • Demystifying Avg. Position in AdWords

    Cassie Oumedian
    16 Apr 2014 | 7:13 pm
    As we continue series week on metrics, I plan to dig into what seems like one of the more simple metrics – average position. It seems pretty straight forward, right? Avg. position is the where your ad lands on the … Read more at PPCHero.com
  • Hero Conf 2014 | Only 30 Seats Remain!

    Nate Hollander
    16 Apr 2014 | 10:52 am
    PPC Heroes, time is almost out to get your seat at Hero Conf 2014. Less than 2 weeks remain until the PPC Conference of the Year and we’re running out of space! Make sure you take advantage of this excellent opportunity to meet … Read more at PPCHero.com
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    Search Engine Watch - Latest

  • Guest Blog Network PostJoint Confirms Google Penalty

    Jennifer Slegg
    18 Apr 2014 | 10:30 am
    Google's Matt Cutts confirmed via Twitter that action was taken against guest blog network PostJoint. This is the second major guest blog network that Google has penalized this year, following the highly publicized MyBlogGuest penalty last month.
  • How to Identify Non-Ranking URL Page Types Using Google Site Search

    Ben Goodsell
    18 Apr 2014 | 6:30 am
    Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data in a way that makes sense to clients. Here's how to use Google site search to identify non-ranking page types.
  • 5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos & Website

    Brian Dean
    18 Apr 2014 | 5:30 am
    YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here's how to leverage the signals YouTube uses to get more traffic to your videos – and ultimately to your site.
  • One Easy Trick to Convert Website Visitors Into Leads

    Howard Jacobson
    18 Apr 2014 | 4:30 am
    Instead of trying to motivate your prospect to do something hard, why not work the other part of the equation? Next time you're trying to increase your conversion rate, try this: make one thing easier for your prospect.
  • Matt Cutts on How Google Handles 404 & 410 Status Codes

    Jennifer Slegg
    17 Apr 2014 | 10:00 pm
    In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit differently.
 
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    Inside AdWords

  • New upgrade option for Shopping campaigns

    Rob Newton
    18 Apr 2014 | 12:21 pm
    Earlier this month, we shared a few success stories on Shopping campaigns, our new campaign type for Product Listing Ads (PLAs), and that the regular PLA campaign type will retire in late August 2014.To upgrade to Shopping campaigns, we encourage you to create a Shopping campaign from scratch and then customize your product groups and bids from there. That way, you can choose how granular you’d like to get and ensure all your inventory is included in your Shopping campaign.However, if you would like to base your Shopping campaign on a regular PLA campaign, we’re introducing an option…
  • How Search Insights Can Inform Your Event Strategy

    Rob Newton
    16 Apr 2014 | 3:00 pm
    Oscar Night. The Olympic Games. Bonnaroo. We think of produced events as finite moments in time. But as we saw with Bob Costas’ eye and “Adele Dazeem”, many of these “finite” moments actually create a much larger window of interest—and opportunity—online. You could say that for every offline action, there is a digital reaction. And it starts with search.By understanding search data and its role before, during and beyond an event, marketers can prepare to respond to consumers’ needs and desires in new and timely ways. Think with Google looks at how these search insights can…
  • +Post ads now available to all advertisers and support Hangouts on Air

    Rob Newton
    16 Apr 2014 | 6:14 am
    Last December, we introduced +Post ads to a limited number of advertisers as a new way to amplify content and create conversations across the web. +Post ads let you to take a piece of your public Google+ content, like a photo or video, and turn it into an engagement ad that runs across the Google Display Network.Starting today, +Post ads are available to all advertisers who meet a minimum threshold of Google+ followers. We’re also piloting two new features - promoted Hangouts on Air and automatic post promotion - to help you create compelling ad experiences and make it easier to extend the…
  • Next Tuesday is your chance to step inside AdWords

    Rob Newton
    15 Apr 2014 | 10:10 am
    Next Tuesday, April 22nd at 9am PT and 12pm ET, we invite you to step inside AdWords as we share our next generation of advertising innovations with you, live, right here on the Inside AdWords blog. As part of this global livestream, we will announce 10+ new AdWords products, features, and research studies that we have worked hard to develop over the past year. We built these innovations with you in mind, using customer feedback to inform our product development decisions. Register for the livestream here.As we met with advertisers, both large and small, and conducted consumer research, we…
  • Upgrade to Search Network With Display Select for Better Performance

    Rob Newton
    7 Apr 2014 | 8:00 am
    Last month we shared some stories about how Search Network with Display Select is driving strong performance for many advertisers including Elmo Learning, Wordstream and ShopPivot. This new, high performing hybrid campaign type helps advertisers, on average, see a 35% higher click-through-rate, and a 35% lower cost-per-customer purchase on the Display portion of their Search Network with Display Select campaigns.Upgrade now for better performanceTo start tapping into this opportunity, upgrade your “Search and Display Networks” campaigns to “Search Network with Display Select” today.
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    RKGBlog

  • VIDEO: SYSTEMIZE YOUR CONTENT FOR THE SERPs

    Craig Zagurski
    17 Apr 2014 | 1:34 pm
    You know that we know that you would love to see your web pages appear at the top of search engine results pages (SERPs) when a user enters an organic search query. After all, users often know what they want but they don’t always know you have it. While search engines do the best they can to direct users toward your website (based on content you provide), I’m willing to guess you can do much more to streamline the process, boost your odds of capturing a coveted SERP position, and entice users to choose your website over the other listed results. Do you agree? You may think the…
  • 3 Good Reasons to Buy Google Stock Today

    George Michie
    17 Apr 2014 | 8:43 am
    Google shares dropped 3% in after hours trading Wednesday after a disappointing earnings report, making today an excellent day to buy Google stock. Wall Street reacted negatively to Google’s Q1 earnings report which showed their revenue only up 19% YOY with earnings a disappointing $3.45 Billion for the quarter. {Aside: Man o man would I like to put up a quarter like that!} The street is (over) reacting to Google’s current struggles with mobile ad revenue. As our Mark Ballard called out in RKG’s Digital Marketing Report, smartphone CPCs remain low relative to desktop, and…
  • Google Household Income Targets Nice, Not Quite What Advertisers Need

    Andy Taylor
    16 Apr 2014 | 5:47 am
    Google offers demographic geo-targets for the United States based on average household income (HHI) for advertisers to use in setting bid modifiers based on the wealth of the area users are searching from. At RKG, we’ve fully explored how these income level targets behave, how much traffic is attributed to them in different set ups, and their usefulness in the future of geo-bidding. Here, we discuss our findings on these levers, as well as offer up suggestions for how Google can make them more useful for advertisers. HHI Targets Exist Among Geo Targets HHI targets are comprised of zip…
  • RKG Digital Marketing Report: Q1 2014 Released

    Mark Ballard
    15 Apr 2014 | 11:46 am
    RKG released our latest Digital Marketing Report today, covering Q1 2014. As always, the report spans a wide breadth of the digital marketing industry including paid and organic search, social, mobile, comparison shopping engines and display advertising. Click Here to Download the RKG DMR for Q1 2014 The first quarter of 2014 saw continued growth across channels, as total paid search spending increased 17% from last year and organic search share stayed relatively constant. Mobile devices played a notable role in growth trends, while Product Listing Ads (PLAs) continue to drive paid search…
  • Google Brings “Not Provided” to AdWords

    George Michie
    9 Apr 2014 | 2:48 pm
    If you haven’t seen it there yet, I just published an article on Search Engine Land sharing my thoughts on Google’s announcement that it was bringing “Not Provided” to paid search ads. Here are some main takeaways from the article: Google will start to omit user search queries from the referrer string passed to AdWords advertisers. As a result, advertisers won’t be able to see what an individual user searched prior to clicking a specific ad. Overall, this should not be a major problem for paid search advertisers. Although we will have to change how we analyze user search…
 
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    Traffick: The Business of Search

  • After April 22, You’ll Be Busy. Because AdWords Is About To Get A Lot Better

    Andrew Goodman
    10 Apr 2014 | 5:45 pm
    Last year, while many other advertisers were holding protests and doing the Chicken Little dance, I decided early on to say something different: Enhanced Campaigns were going to make things… yes… better. A year later, and we’re still living with the pain of something that was taken away: bid control over the tablet channel. What we gained was granular control over mobile bids at the ad group level if desired, flexible and quick geobidding factors, and improved dayparting. I sincerely doubt many advertisers, after having time to reflect on all this, would go back to having…
  • The Web from an Elite to a Mass Medium – The Irony of ‘Free and Open’?

    Andrew Goodman
    12 Mar 2014 | 2:03 pm
    Sir Tim Berners-Lee posted this reflection on the Google Blog on the 25th anniversary of his invention of the World Wide Web. For those of us who were around then, it would be convenient to say we remember the day it happened, or the year it happened, and we warmly embraced that hypertext world he created from Day One. For most of us, though, it was a little more complicated. For most of us there might have been a delayed reaction, dismissing “whatever that is” and carrying on using whatever tools we had at our disposal. Even without the great advance of the Web and its amazing…
  • Quality Score Isn’t Actionable. Here’s What You Can Do About It

    Andrew Goodman
    3 Mar 2014 | 11:03 am
    Everyone in PPC (and related display advertising) today knows that ad rank is determined in part by your bid, and in part by a multifaceted relevancy measure called Quality Score. What many still don’t realize is that Quality Score doesn’t merely determine rank on the page (of the ad listings), but also impression share or the frequency of delivery (Google currently refers to this as “ad auction eligibility”). With lower Quality Scores, ads may simply be shown less often, rather than just dropping down in position. Not only does that enforce relevancy standards, it…
  • Working with Google: You Could Write a Novel…

    Andrew Goodman
    31 Jan 2014 | 11:55 am
    … but of course, you probably shouldn’t. My imaginary novel might begin like this…. if it began at all. How about yours? You have to make the best of things. Especially when these creatures saunter into your life, at a quarter-past two on a foggy January afternoon, as you stare bleakly through a smoke-stained window in your cheap walk-up office, half a pastrami-on-rye (extra pickle) lying uneaten next to a barely-started fifth of bourbon on a desk cluttered with losing lottery tickets and relic Blackberries… suddenly, they’re in your space too blandly dressed and too…
  • Elliptical Trainer at the Airport? Personal Ruminations on 10 “Firsts” in 2013

    Andrew Goodman
    31 Dec 2013 | 12:53 pm
    It’s been an amazing year. Most companies involved in Anything Digital are going to break new ground in any given year; that’s a given. At Page Zero, our work is somewhat client-driven. And while we’ve pioneered some things and love to work diligently behind the scenes on “soft innovation,” we’re not always bleeding edge. Few agencies are. (For a possible explanation see my thoughts here: The Agency Mosaic: Follow the Shifting Tiles.) We, like many of our clients, often feel more comfortable building incrementally on proven wins. The “20-mile…
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    The Clix Marketing Blog

  • The Clix Marketing Blog’s Weekly #PPC News & Views: April 18, 2014

    Michelle Morehouse
    18 Apr 2014 | 6:48 am
    Welcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views! Below is our round up of posts from around the industry this week that we thought you should know about. From the Experts White Shark Media 7 Misconceptions About AdWords Call Tracking from 821 Lead-Gen Clients: Call tracking can sometimes be confusing even for the seasoned marketer. Think about how your clients feel. In this post, Andrew covers very common misunderstandings in call tracking as well as some tips to help maximize your results. Wordstream Do AdWords Shopping Campaigns Work?: It’s the question…
  • Have You Tried These Methods to Increase Conversions?

    Amber Speer
    17 Apr 2014 | 6:00 am
    When running ppc campaigns, increasing conversions is always on the forefront of our minds. So any new potential idea for increasing conversions is a good one to at least try.  Below is a short list of ideas I’ve used in the past and some ideas I think people overlook or don’t think are very important to have in their own ppc accounts. So take a look and if you’re not doing all of these to some extent, please give them a try! 1. Incremental Bid Increases Up bids by 10, 20, 30% or higher by time of day, day of week, geographic location and/or device. Just use the dimensions tab and the…
  • Bing Ads Keeps Improving By Listening To Users

    Robert Brady
    15 Apr 2014 | 5:00 am
    BingAds makes a concerted effort to listen to users. To that end they maintain a Feature Suggestion Forum where users can submit ideas as well as vote on the ideas that have already been submitted by the community. In the past I’ve voted on features and just today got this followup email: As you can see, I had voted for them to add conversion rate stats at all levels. Since this feature had been added, they did a couple things: Notified me (thought I’d already seen it in the interface. I’m in there a lot) Gave me back the votes so I could vote for other features First…
  • The Clix Marketing Blog’s Weekly #PPC News & Views: April 11th, 2014

    Michelle Morehouse
    11 Apr 2014 | 7:36 am
    Welcome back to another edition of the Clix Marketing Blog’s Weekly PPC News and Views! Big happenings around the web this week with Google’s changes to search query data in Analytics. We’ll cover that and more this week. Let’s get started! Not About the (Not Provided) Mess Wordstream How to Create a Ferocious Unique Selling Proposition: With competition always increasing in all marketing channels, it’s important to make sure you stand out. Check out this post to get a rundown of examples, best practices, and paid search applications to USPs. PPC Hero Why You’re Looking at CTR All…
  • Changes to How Google AdWords Handles Calls Counted As Conversions

    John Lee
    10 Apr 2014 | 8:07 am
    Last week Google announced a change to how they will handle calls counted as conversions. This isn’t a sexy change that brings about some new feature, but is important all the same. Before we talk specifics of the update, a bit of history is required. Last year during the aftermath of the Enhanced Campaigns rollout, there were several additions to AdWords that actually proved useful. Of those changes, I’m referring to the upgraded Call Extensions. Call Extensions version 2.0 allowed for mobile only extensions, ad group level extensions and more to the point of today’s…
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    John Battelle's Search Blog

  • What Is Google?

    jbat
    9 Apr 2014 | 6:49 pm
    The post What Is Google? appeared first on John Battelle's Search Blog.Every so often it’s fun to see what Google says about itself via its autocomplete function. For your enjoyment, a few choice images:                   The post What Is Google? appeared first on John Battelle's Search Blog.
  • Else 4.7.14: So Much Information, Precious Little Insight

    jbat
    6 Apr 2014 | 6:26 pm
    The post Else 4.7.14: So Much Information, Precious Little Insight appeared first on John Battelle's Search Blog.Reading over my picks from the past week, I noticed a strong theme – we’re using more and more apps, creating more and more data, but we’re not seeing the true value we might from connecting all the dots. Sure, the NSA is – and Facebook, Google, and other large platforms are as well. But imagine what happens when *we* get those insights?! A move from the center (big platforms) to the node (us) of the information ecosystem seems imminent… Apps…
  • Introducing #Climate

    jbat
    3 Apr 2014 | 11:07 am
    The post Introducing #Climate appeared first on John Battelle's Search Blog. As many of you know, each year I write a set of predictions about the industry – this year, however, I had a bit of a hard time getting going. The reason? A persistent sense of “existential anxiety” around climate change. In Predictions 2014: A Difficult Year To See, I wrote: I’ve been mulling these predictions for months, yet one overwhelming storm cloud has been obscuring my otherwise consistent forecasting abilities. The subject of this cloud has nothing – directly – to do with…
  • To Win The Newsfeed, Facebook Should Put Its Users In Control

    jbat
    1 Apr 2014 | 9:24 pm
    The post To Win The Newsfeed, Facebook Should Put Its Users In Control appeared first on John Battelle's Search Blog. Lost in the latest Facebook kerfuffle (if you’ve missed it, read this cheeky Eat24 post, and the hundreds of articles it prompted) is the fact that we all seemed quite confused about what Facebook’s newsfeed is supposed to be. Is it an intimate channel for peer to peer communication, where you stay in touch with people who matter to you? Is is a place you go to find out what’s happening in the world at large, a watercooler of sorts, a newspaper, as…
  • Else 3.31.14: Skulls, Bitcoin, AI, Souls, and Corporate Religion

    jbat
    30 Mar 2014 | 8:51 pm
    The post Else 3.31.14: Skulls, Bitcoin, AI, Souls, and Corporate Religion appeared first on John Battelle's Search Blog.(image) If you’re a reader of this newsletter, you’re in elite company. Each week I chose ten or so stories from the score or so that I save to Evernote, and I annotate them after about three glasses of wine on a Sunday night. I make no pretense to be Jason or Dave, instead, this is a way to remember the most important stories of the past week through the filter of “the book.” And when I say “the book,” I mean That Project That Has…
 
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    Bing Ads & Microsoft Advertising Community

  • Bing Ads Roadshow zu Gast in Berlin!

    Denise Scheel - MSFT
    17 Apr 2014 | 7:40 am
      Erleben Sie vom 12.05.-16.05.2014 die neue Bing Suche & Bing Ads Plattform live in unserem Microsoft Café „The Digital Eatery“ (Unter den Linden 17, Berlin). Es erwartet Sie unter anderem die Präsentation der Microsoft Consumer Devices zusammen mit Bing Live Demos in Windows 8.1, auf Windows Phone, in den Bing Apps sowie Hintergründe zu unseren Partnerschaften. Oder Sie haben Fragen zu Ihrem Bing Ads Account oder Ihren Kampagnen? Sie möchten persönlich mit einem Experten von Bing Ads sprechen? Oder Sie möchten die neue Microsoft Welt…
  • Microsoft Selected by Emirates for #AllTimeGreats Global Football Ad Campaign

    Frank Holland - MSFT
    16 Apr 2014 | 1:01 am
    Today, we are announcing some exciting news: Microsoft Advertising has been chosen by Emirates and its media agency Havas Media Group as one of the key partners for their global advertising campaign. The large-scale campaign spans 25 markets and runs across services including MSN, Xbox, Windows 8 and Skype on four different screens (PC, TV, tablet and mobile). The campaign aims to raise brand awareness among a target audience of football fans by driving views of the hero video – created by BBDO – featuring footballing legends Cristiano Ronaldo and Pele aboard Emirates luxury…
  • 10 more things you should know about European ecommerce

    Ian Harris Guest Blogger
    16 Apr 2014 | 12:00 am
    Last month I wrote a blog about the 10 things you should know about European ecommerce , but such a huge topic comprised of dozens of different markets can’t be summarised in just 10 points so here are some more things you need to know about Europe’s online retail industries. France: €140,000 can now buy you the use of the .paris domain Fraudulent ecommerce vendors face prosecution in the Netherlands - This may seem like a pretty obvious claim, but until recently there...(read more)
  • El 14 de Mayo, apúntate al Seminario web gratuito de Bing Ads

    Diana Valenzuela - MSFT
    16 Apr 2014 | 12:00 am
    Si ya eres usuario de Bing Ads (o estás interesado en serlo pronto), te invitamos a asistir al seminario web gratuito de Bing Ads, el 14 de mayo a las 10:00 horas. Bienvenido a Bing Ads. Estás invitado a asistir a un seminario web gratuito, en el que se te ofrecerán consejos para publicar y administrar tus primeros anuncios en Yahoo Bing Network. Aprenderás a: 1. Configurar tus primeros anuncios de búsqueda. 2. Elegir palabras clave, definir un presupuesto y realizar pujas. 3. Hacer llegar tus anuncios a los clientes potenciales correctos.
  • Bing Ads March Release Summary: Top 6 Improvements in Usability, Speed and More

    Aurea Astro - MSFT
    15 Apr 2014 | 12:30 pm
    2014 is on a roll, thanks to your continued feedback and participation in customizing the tools. We’ve been very much focused on improving user experience by shortening workflows and expanding performance insight. Our goal is to ensure you get the most out of the Yahoo Bing Network . In case you missed the announcements on our blog recently (there have been many!), here is a quick summary and links to those posts covering what we’ve released over February and March. 1. Bing Ads...(read more)
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    Compete Blog

  • Putting the ‘Star’ in Starbucks: Getting Digital Right

    Johanna Gunawan
    18 Apr 2014 | 5:30 am
    Image from: Starbucks Coffee / Costa Developers Coffee: the drug of choice for busy professionals, sleep-deprived college students, Twitter bio writers, and me. The caffeinated landscape is filled with brands, brews, and beans — but it’s safe to say that nobody has quite the stronghold over the cafe market than Starbucks. How does Starbucks get digital right? Let’s take a look. Cultivating a Cultural Phenomenon through Email Marketing The first digital strength is holiday-specific, but Starbucks’ seasonal success is anything but temporary. The coffee…
  • The Compete PRO Success Story Winners Are…

    Katie Hrdy
    17 Apr 2014 | 10:31 am
    Image from: Winning! / Shutterstock A few weeks ago we launched a “Success Stories” contest, encouraging our clients to share their stories about how Compete PRO has helped them to achieve great things. The submissions we received were fantastic. There is no better feeling for all of us here than hearing about our users’ love for what we do and we appreciate everyone that took the time to submit their stories. Unfortunately we can only choose three winners. So after giving this a lot of thought, the winners are: Heather Nigro, Chris Picou, and Mark Terao! Congratulations to our three…
  • Why Conversion Optimization Should Be Your Top Priority in 2014

    Jared DeLuca
    14 Apr 2014 | 11:43 am
    Image from: Conversion Rate / Shutterstock Did you know that marketers are more likely to have high conversion rates when they invest 10-25% of their time and 5% of their budget on optimization? Given that, however, 70% of marketers do not know their competitors’ conversion rates, nor do they know the average for their industries. If you don’t know where you stand, how do you know what you can improve? Conversion rate optimization needs to be your top priority this year. To help you get started, a couple weeks ago, our very own Eric Keating and Emily Weinstein presented a fantastic…
  • Sunday Series: March (Monthly Metrics) Madness!

    Johanna Gunawan
    13 Apr 2014 | 9:51 am
    Image from: Basketball / Shutterstock Like the flowers of spring, our March data is out, and with that comes our fast moving categories! It’s no small surprise that College Sports made it as one of our top growing categories. Check out what websites spurred on increased traffic! As to be expected, March Madness drives traffic to NCAA (National Collegiate Athletic Association) websites in droves. Every March sees the NCAA’s Division I basketball teams facing off to win the championship. NCAA.com, the official website of all the championships, rightfully saw an increase of 882.74%…
  • The Weekly Compete Pulse

    Johanna Gunawan
    12 Apr 2014 | 9:53 am
    This week was our Digital CMO Summit week — and it’s fitting that our top-shared articles from the web focus on new trends in digital! Read up on them and tell us what you think in the comments below. Why the Digital Revolution is Really Just Getting Started It seems that our world is becoming all digital, virtually all the time. But what does that really mean? This article from Forbes digs a bit deeper into the various parts of our lives that digital touches — and how new tech is taking off. Looking at retail, manufacturing, medicine, energy, and software, the piece gives…
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    Search Engine Journal

  • How to Give Your Content a Visual Facelift

    Guillaume Bouchard
    19 Apr 2014 | 8:04 am
    Content Creation Online content consumption (browsing, reading, sharing, etc.) has become an innocuous daily activity for most everyday […] Author information Guillaume Bouchard CEO at iProspect Canada Guillaume Bouchard is the CEO of iProspect Canada, and is responsible for overseeing the company’s overall business development and growth. Before that, he co-founded NVI in 2004, which quickly become the largest digital performance agency in Canada. TwitterGoogle+LinkedIn The post How to Give Your Content a Visual Facelift appeared first on Search Engine Journal.
  • Google Introduces Google Trends Email Alerts, Trending Topics and Hot Searches Delivered To Your Inbox

    Matt Southern
    18 Apr 2014 | 10:08 am
    Google announced today they will be rolling out the ability for users to have popular topics from Google […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out. TwitterFacebookGoogle+ The post Google Introduces Google Trends Email Alerts, Trending Topics and Hot Searches Delivered To Your Inbox appeared first on…
  • LinkedIn Announces They Have Reached 300 Million Members Worldwide

    Matt Southern
    18 Apr 2014 | 9:30 am
    LinkedIn announced today  they have reached the milestone of over 300 million members worldwide, more than half of […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out. TwitterFacebookGoogle+ The post LinkedIn Announces They Have Reached 300 Million Members Worldwide appeared first on Search Engine Journal.
  • Taking a Look at Retargeting in 2014: An Interview with David Karel

    Murray Newlands
    18 Apr 2014 | 9:06 am
    Retargeting is one of the most effective cross-channel strategies in 2014, which is probably why it was such […] Author information Murray Newlands CEO at The Mail Online Murray is Deputy Editor at Search Engine Journal, Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink. In 2011 Wiley published his book Online Marketing: A User's Manual. Born in England, Murray moved to the USA in 2011 being recognized by the US government as "an alien of…
  • The Future of Paid Search… Isn’t Search. What Google Could Announce Soon

    Bryant Garvin
    18 Apr 2014 | 5:32 am
    Editors Note: This post uses actual examples to draw conclusions. However, nothing is set in stone when it […] Author information Bryant Garvin Dr House of PPC at Bryant Garvin Consulting Bryant Garvin has been involved with marketing for over 10 years known by many of his peers as the Dr House of PPC. He is currently focused on PPC Audits & Paid Search Consulting at Bryant Garvin Consulting, his private PPC Consultancy. Previously he has worked with large brands (like Comfort Inn) as an in-house Paid Search & Affiliate Marketing Manager, as well as a Paid Search Consultant to…
 
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    AdWords Agency Blog

  • New upgrade option for Shopping campaigns

    Nicole Burgan
    18 Apr 2014 | 12:40 pm
    Earlier this month, we shared a few success stories on Shopping campaigns, our new campaign type for Product Listing Ads (PLAs), and that the regular PLA campaign type will retire in late August 2014.To upgrade to Shopping campaigns, we encourage you to create a Shopping campaign from scratch and then customize your product groups and bids from there. That way, you can choose how granular you’d like to get and ensure all your inventory is included in your Shopping campaign.However, if you would like to base your Shopping campaign on a regular PLA campaign, we’re introducing an option…
  • How Search Insights Can Shape Your Event Strategy

    Nicole Burgan
    14 Apr 2014 | 6:00 am
    The Olympics. Bonnaroo. “Adele Dazeem.” Events and key moments from these events take on a life of their own in the digital realm. Every search, social post, website visit, download and video view provides a window into consumer interests and needs. Think with Google looks at how analyzing search data before, during and after an event can help guide marketers towards a thoughtful event strategy. Read the full article.For tips on how to harness more search-driven insights, check out the full collection on Think with Google.
  • Who Made the Cut? March YouTube Ads Leaderboard

    Nicole Burgan
    11 Apr 2014 | 12:05 pm
    March 2014 had no shortage of great ads with big talent, with Keira Knightley vamping for Chanel and Terry Crews going wild for Old Spice. But there’s only room for one at the top of our YouTube Ads Leaderboard.See who made the top 10 and watch the videos on Think with Google.Ads are determined for the YouTube Ads Leaderboard by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched). For additional coverage of the YouTube Ads Leaderboard, go to Adweek.com.
  • Step Inside AdWords on April 22 and be the first to see the newest innovations

    Nicole Burgan
    11 Apr 2014 | 6:00 am
    Cross-posted from the Inside Adwords blog.It’s an exciting time to be a performance marketer. When we combine the creative magic of marketing with technology that’s available anytime, anywhere, and on any device, we can connect with customers in more innovative and relevant ways than ever before. We are constantly working to improve AdWords, and on Tuesday, April 22, 2014 at 9am PT, Jerry Dischler, VP of Product Management for AdWords will share a brand new set of innovations with you live on the Inside AdWords blog. Register for the livestream here.Building on the success of enhanced…
  • Beyond the Cable Box: The New Face of TV Viewership

    Nicole Burgan
    10 Apr 2014 | 8:50 am
    It’s been called the “New Golden Age of Television,” but today’s TV ecosystem differs greatly from that of the era of Alfred Hitchcock Presents and The Twilight Zone. People now turn to their laptops, smartphones, and tablets to view trailers and research cast information before tuning-in, to use social media for real-time conversations about their favorite programs, and to binge watch episodes on demand. In fact, 90% of TV viewers also visit Google and YouTube, signaling the shared audience between both digital and television.*In an effort to identify how digital has impacted viewer…
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    aimClear® Blog

  • Ready, Set #CloakYoSelf! aimClear To Speak & Spread #HeroConf Love

    Erica Melchior
    17 Apr 2014 | 2:56 pm
    Coming up in just under two weeks is the annual Hero Conference 2014, a well regarded annual stop on the American PPC conference circuit. aimClear has spoken at Hero Conference for the past two years, and we’re looking forward to once again sharing our thoughts on the latest online marketing strategies and best practices in Austin from April 28-30. We’ll have a special presence at Hero Conference this year (proud to provide some special swag to keep attendees warm!), and our own Merry Morud, Social Advertising Director at aimClear, will be taking the stage. We’re ready to have some…
  • Trending Visual With Pinterest & Instagram! Making the Most of Your Content

    Megan Rivas
    7 Apr 2014 | 6:51 am
    At the end of February, I had the privilege to speak at SEM PDX Searchfest on the evolution of visual media on the panel, “Trending Visual with Pinterest and Instagram.” For those of you who were unable to attend, don’t fret. Today, we’re sharing highlights from the presentation to keep you up to speed. Let’s jump right in! We all know that visuals are becoming more prevalent across many social media channels and we have definitely seen a paradigm shift occur. In this blog post, we will cover what exactly that means for marketers, and what we can be doing NOW across these more…
  • aimClear Is Hiring TV Reporters! Let’s Take Social Journalism To The Next Level

    Marty Weintraub
    5 Apr 2014 | 5:27 pm
    aimClear is thrilled to be hiring one or more experienced professional multimedia journalists. If you are the right combination of videographer, writer, video editor, reporter, storyteller and on-camera presenter, we need your talent and energy to help us lead the next generation of social journalism.  Yep, we’re building a state-of-the-art video production facility, under construction and nearly complete, on the third floor of our Duluth office. The successful candidate will produce, write scripts, shoot and edit video, crank podcasts and stretch limits with sweet digital arts content…
  • Proprietary Audiences & Masterful Lead Gen! Mathew Sweezey Interviewed

    Erica Melchior
    4 Apr 2014 | 1:41 pm
    Today, aimClear’s Mike Marshall continues his video interview coverage from ClickZ Live in New York. There were so many great speakers and sessions this year, and we were fortunate to catch up with a few different speakers to discuss various industry topics. Mathew Sweezey, Marketing Evangelist at Salesforce, shared his views on building a proprietary audience. The whole idea behind a proprietary audience is that “you need to be able to reach out to people and not having to keep spending money to engage new people and buy new audiences.” This applies to paid, owned and…
  • Bing (Ads) it On! aimClear Interviews Evangelist John Gagnon at #CZLNY

    Erica Melchior
    3 Apr 2014 | 7:38 am
    The first ever ClickZ Live New York has so far been an enriching experience, and we’re excited to bring you video coverage straight from the show floor! Follow along throughout the rest of the week for exciting video interviews with some of ClickZ Live New York’s finest speakers and panelists. aimClear’s Mike Marshall got the chance to catch up with John Gagnon, Bing Evangelist at Microsoft, about new product features such as the Search Term Report which provides marketers with more data to recognize patterns, act and make smarter decisions. With Bing Ads’ expanded…
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    www.PerryMarshall.com

  • Prospering in Babylon

    Perry S. Marshall & Associates (Perry S. Marshall)
    18 Apr 2014 | 6:54 am
    Do you feel conflict between spiritual values and financial success?If it’s easier for a camel to go through the eye of a needle than for a rich man to enter the kingdom of God, why aren’t we all sitting in sackcloth and ashes, living as poor monks who eke out a living on one meal a day?And what about Joseph and David and Solomon and Daniel? And what about St. Paul, who so far as I can tell was a badass tentmaking pro and Jewish businessman?What kind of carpentry shop do you think Jesus ran, anyway?I believe entrepreneurship is not merely a job description, but a calling. If you…
  • Have You Ever Thought “This Just Isn’t Me”?

    Perry S. Marshall & Associates (Perry S. Marshall)
    18 Apr 2014 | 6:00 am
    My friend, John, used to sell photocopiers back in the 90s. Downtown Chicago. A good introduction to sales, but kinda brutal, occasionally stupid, and almost always a waste of time…John: One morning, like just about every morning, me and about 5 or 6 other copier reps who worked the same zip code, were riding the elevators in our big-shouldered, double-breasted, dark suits. Going from floor to floor in the Nuveen Building on Wacker, dropping off and picking up business cards from office managers…all in an attempt to hit our daily “prospecting” quotas.And this…
  • John Paul Mendocha Interviews Richard Koch about the 80/20 Principle

    Perry S. Marshall & Associates (Perry S. Marshall)
    4 Apr 2014 | 10:21 am
    From my vault. John probes Richard Koch about 80/20, his story and creative applications of Pareto. This is a gem – Enjoy! http://perry.audios.s3.amazonaws.com/Richard_Koch_John_Paul_Mendocha_8020.mp3Download MP3 (Right-click and select Save Link As… to download)
  • Hire a Facebook Ad Manager?

    Perry S. Marshall & Associates (Perry S. Marshall)
    29 Mar 2014 | 8:19 am
    I welcome any comments you have about your expectations and your past experiences with hiring this kind of talent. Write them in the box below.Perry
  • 80/20 Sales and Marketing Reviews

    Perry S. Marshall & Associates (Perry S. Marshall)
    26 Mar 2014 | 1:24 pm
    Click book cover to order “80/20 Sales & Marketing” for 1 penny plus shippingOn Facebook I asked, “I want to send my book to prospective clients and say “If you’re busy just read chapter ___.” Which ONE chapter should I suggest and why? Best 5 answers win videos of my original 80/20 seminar.”Top 5 favorite chapters are:Chapter 15 – Do You Wanna Make $10 Per Hour? Or $100, $1,000, or $10,000?Chapter 7 – 80/20 Conversion: Now That You’ve Racked the Shotgun, Make ‘Em MOVEChapter 1 – How 80/20 Works and WhyChapter 6 –…
 
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    Certified Knowledge

  • Attend an Advanced Google AdWords Workshop in Seattle or Sydney

    brad
    17 Apr 2014 | 7:00 am
    There are two upcoming Advanced AdWords workshops: Sydney Australia – May 29, 2014 Seattle, WA – June 12, 2014 We sold out the last workshop in Munich, Germany several weeks before the event; so if you’d like to attend one of these workshops, you should book early. The basics of the agenda can be seen below; however, I try to leave a bit of ‘wiggle room’ for in-depth Q&A and/or to add a topic at the end of the day (favorites so far have been Remarketing, pivot tables, large scale organization, and team organization). The Workshop Agenda Comprehensive Keyword Research: The…
  • Advanced Google AdWords 3rd Edition is About to Ship

    brad
    15 Apr 2014 | 7:00 am
    The first two editions of Advanced Google AdWords have been so well received, that I decided to write another edition. These books are so long and incredibly time intensive to craft. They are as much a labor of love as they are marketing materials.  I don’t have a final page count yet; but estimates put it between 625 and 650 pages. As with the previous editions, the book is meant to be both an educational and a reference resource. The last chapter is all about ‘Step-by-Step’ and ‘How-Tos’ to build and manage accounts along with references to previous chapters and sections on…
  • As Not Provided Comes to AdWords; Google Needs Better Reporting To Fill the GA Void

    allanx24
    10 Apr 2014 | 7:00 am
    It was officially announced on yesterday that (not provided) would be coming to AdWords. For those of you who are not involved in SEO; this means that you will not longer be able to see the user query data in all of the places you could before, such as inside Google Analytics or pass the query data via GCLID data. First, based upon all the rumors, what seems to be happening is that the query data will no longer be passed along to any referrers, including Google Analytics. However, you will still be able to see the query data in AdWords. The initial assessments from various places is that this…
  • The Complete AdWords Audit Part 8: Keywords and Match Types

    netsociety
    8 Apr 2014 | 7:00 am
    This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score and Account Structure.   Thinking about which keywords to add or exclude and which match types to use is something every paid search advertiser has to do at least once when setting up new campaigns. But as always in online marketing, there’s no such thing as ‘set it and forget it’, and this includes your keywords and match types. In this post I…
  • Entertaining & Educational PPC Stories with Matt Van Wagner

    brad
    3 Apr 2014 | 7:00 am
    I find that some of the most entertaining and enlightening conversations I have with other marketers is stories with  how their clients act, how to deal with problem clients, their fun stories, worst stories, Google problems, and so forth. Its amazing what you can learn from just hearing how others have dealt with both good and bad issues that have arisen over the years. I thought this would be a great topic to cover on Marketing Nirvana: Educational, yet Entertaining, marketing stories. So, I invited Matt Van Wagner to join me for a show, and he graciously accepted. If you are…
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    pay-per-click « WordPress.com Tag Feed

  • How to Go Hyperlocal with Your SEO Campaign

    essolution
    1 Apr 2014 | 7:43 am
    Zain Shah from Search Engine People Blog most recent post is titled, “How to Go Hyperlocal wit
  • How charities are using social media: the success of the #nomakeupselfie

    essolution
    31 Mar 2014 | 6:45 am
    The latest article from Branded3 Blogstorm is titled, “How charities are using social media: t
  • Why Social Signals Are Important For SEO

    essolution
    31 Mar 2014 | 6:45 am
    Daniel Kosir from Search Engine People Blog most recent article is titled, “Why Social Signals
  • Web traffic does not generate on its own!

    softsystemsolutionservices
    31 Mar 2014 | 12:07 am
    Your business cannot survive without a website, but that does not mean that creating one marks the end of your job. Your website is only as good as the amount of popularity it is able to generate. Web traffic is the name of the game, and there are more than one ways to generate it. Organic traffic is the kind that creates itself, without any direct advertising on the internet, or elsewhere. The tricks of the trade of engine optimization are many and constantly changing. While traffic generated through organic means, is necessary and integral, it still leaves much scope. Every internet user…
  • Content Marketing Curator Plugins for WordPress

    essolution
    28 Mar 2014 | 11:17 am
    Eileen Lonergan posted, “Content Marketing Curator Plugins for WordPress” Eileen Lonerga
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    Black Hat PPC

  • Will Be Back Soon

    blackhat
    30 Mar 2014 | 12:47 pm
    Thanks for all those of you who are still following Black Hat PPC. We have had to ‘go underground’ for a while, but the day where we will make a return is coming again soon. We will keep you posted. BH
  • BlackHat back…Enhanced Campoos

    blackhat
    4 Aug 2013 | 11:23 pm
    Yo! Apologies to our readers for being away for a bit. We could blame it on laziness but the real truth is we’ve just been silly busy with our own projects.  Unlilke other PPC blogs out there (cough cough…PPC Hero) we aren’t a blog with a team of writers regurgitating PPC best practice to drive traffic [...]
  • The Google Stack…where is it going to end?

    blackhat
    29 Jun 2013 | 3:09 pm
    Googler’s have a new buzz word at the moment! Gone are the days where Google reps couldn’t say 3 words without mentioning either ‘You Tube’ or ‘Mobile’…no thats so 2012…now its all about ‘The Google Stack.’ Now the first question you may ask is…what the hell is The Google Stack? Well let us explain… This is Google’s new [...]
  • Improve Your CTR for PLAs – Use Naked Chicks!

    blackhat
    23 May 2013 | 11:19 pm
    The BlackHatters were told (thanks guys) about this new and innovative way to improve the CTR rate of your Product Listing Ads (PLA’s) that Firstbathrooms.com has come up with… Using Naked Chicks in your images! Check out this ad for the term ‘shower enclosures’… Nice! They have used a naked girl to model in their shower enclosure image! [...]
  • A Career in PPC

    blackhat
    22 May 2013 | 11:49 pm
    Thinking of getting into PPC? What can you expect from a career in PPC? We were recently asked these questions by a few of our readers (thanks for the support! ) Here’s our guide to the kind of roles and salary expectations you should have for the first 5 years on starting off in a career in [...]
 
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    WordStream

  • How to Create a Winner Description for Your AdWords Text Ads

    Sergey Rusak
    18 Apr 2014 | 10:02 am
    Take a look at your text ads and tell me if they are designed to sell. Do you have a well-written ad description, a strong offer and a compelling call to action? Many PPC managers create their text ads to match the title with the query and bring people to the right landing page. And that’s a great starting point, but is it enough?In many instances when we look at ads, we see the same generic or simple text written in the ad descriptions. Over the last few years we’ve changed the ad descriptions for hundreds of ads and we’ve seen a dramatic improvement in click-through rates, even when…
  • What is Net Neutrality and Why Should Marketers Care?

    Dan Shewan
    18 Apr 2014 | 5:28 am
    Like practically every topic of discussion on the internet, net neutrality is a subject that people either a) haven’t heard of and couldn’t care less about, or b) are rabidly passionate about and will die to defend (or so it seems in most site comment sections). But what is net neutrality anyway, and why should marketers care?What is Net Neutrality?Net neutrality is the concept that internet service providers (ISPs) should allow all types of traffic to travel across their networks without discrimination; that all sites and applications should be treated equally, and not subjected to…
  • Dynamic Keyword Insertion: The Good, the Bad & the Ugly

    Erin Sagin
    17 Apr 2014 | 6:39 am
    Have you ever done a super-specific search for an obscure item on Google and been shocked to see an ad that is offering—to a tee—exactly what you are looking for? If so, there’s a good chance that the advertiser was using a strategy known as Dynamic Keyword Insertion (DKI). DKI allows you to customize your ad to match the user’s search query, thus creating a more specific, highly targeted ad that perfectly matches the searcher’s intent. To do this, the advertiser can create a generic ad that contains the dynamic keyword insertion formula. When Google serves this ad, it will…
  • Google Goes After Facebook, Expands Post Ads to All Advertisers

    Larry Kim
    16 Apr 2014 | 12:13 pm
    It’s no secret that there’s little love lost between Google and Facebook, even to those outside the Valley. Google proved this once again today by announcing it has expanded access to +Post ads to all advertisers and that these ads will support Google Hangouts on Air.What Are Google +Post Ads?Google first announced +Post ads in December, billing them as a new format of ad that brands can use to drive engagement across multiple platforms. Simply put, +Post ads are pieces of content from brands’ Google Plus profiles, such as videos and photos, which are repurposed into ads to be served…
  • Guide to Using Flexible Bid Strategies in AdWords

    Kelsey Halloran
    16 Apr 2014 | 6:47 am
    I’m sure by now many of you have at least heard of Google’s Flexible Bid Strategies (or read Larry’s blog post on the Top 10 AdWords Features of 2013), which was announced in May of last year. Google created these strategies to help advertisers make more sense of their bidding and spend less time trying to figure out what to do. However, most are struggling to see what the benefits are, how and where to use them, and how to measure success. In this post, you'll learn what they are, the different types of flexible bid strategies, and how to make them work for you.What are Flexible…
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    Portent » PPC

  • (not provided) for Advertisers™ Beta

    Michael Wiegand
    11 Apr 2014 | 12:00 pm
    If you’re a paid search professional and you’ve been within a stone’s throw of a computer in the last 48 hours, you’ve probably heard: they’re coming for your search query data. Search Engine Land broke the story, Google themselves confirmed it: “Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from SSL searches on Google.com.” Queries, Not Keywords Marin Software’s CMO Matt Ackley — on the heels of the report — quickly made the distinction between search query data and keyword data noting:…
  • Exploring the Potential Impact of Google AdWords Online Video Ads

    Chad Kearns
    21 Mar 2014 | 7:00 am
    Last December, PPC Essentials, Portent’s pay-per-click service offering designed for growing small businesses, took a leap of faith in positioning ourselves as an entity offering services separately from Portent’s enterprise-level internet marketing services. One essential element of this transition was to create a new website for ourselves that would completely separate us from Portent’s main domain, portent.com. The Problem Operating as a standalone service under the Portent brand name, PPC Essentials had been earning the majority of its sales leads through the authority and name…
  • Bing’s Automated PPC Solution for Small Businesses

    Timothy Johnson
    7 Mar 2014 | 6:00 am
    Running paid search campaigns takes time, money and experience that many small businesses don’t have. They may have heard of PPC before and have thought about whether it can help their business, but who has the time or knowhow to run an AdWords or Bing Ads campaign? AdWords Express is Google’s automated PPC solution for small businesses who find themselves in this situation. Last October, Bing released their automated PPC solution called Bing Ads Express. Both can help your small business gain a PPC presence, even when you don’t have the slightest idea what you’re doing. How do I…
  • Are You Optimizing Your PPC Campaigns To Death?

    Kiko Correa
    27 Feb 2014 | 6:00 am
    Ok ok, now that I’ve gotten all the link bait title out of the way, let’s get down to actual business. Now, I love my coworkers but they also set pretty high bar. When I inherited a major cosmetics account from my colleague Michael Weigand, I knew I had my work cut out for me, specifically in the holiday season. Throughout the year I kept track on my progress versus Michael’s results. Call it friendly competition (I must crush him). In September I started doing Holiday season preparations. I found that while we were still producing similar levels of revenue, over time our ROI had…
  • Google Shopping Campaigns Get Results

    Ryan Moothart
    6 Feb 2014 | 3:04 pm
    For the past few months, we at Portent have been trying out Google AdWords’ new Shopping Campaigns format for a couple of our clients. We had been eager to try it out and finally got the opportunity last November when one of our clients was accepted into the beta program. After 2 and half months, we have some trends we’d like to share which highlight the difference shopping campaigns can make compared to traditional PLA campaigns. Before I proceed, I’d like to emphasize the following example involves product listing ads which had been managed manually, not using any sort of 3rd party…
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    Satva Design Studio

  • Social Photography: Are Photos Top Currency in Social PR?

    Jignesh Parmar<br><img src="http://satvadesign.com/wp-content/uploads/2013/11/me.jpg" alt="Jignesh Parmar" class="avatar" width='50' height='50'/>
    29 Mar 2014 | 2:14 pm
    It’s easy to understand why 55 million photos are posted to Instagram every day – pictures are inherently shareable and transcend language and cultural barriers. People connect with pictures on an emotional level, so it’s essential that companies incorporate photos into their social PR strategies. You can integrate pictures into your social PR strategy with these three methods: Lay Your Cards on the Table. Don’t make your customers click another link to enjoy the content you post. Show it to them within your profile’s wall or stream. Use Twitter Cards to enhance Twitter posts…
  • Public Relations Services

    Jignesh Parmar<br><img src="http://satvadesign.com/wp-content/uploads/2013/11/me.jpg" alt="Jignesh Parmar" class="avatar" width='50' height='50'/>
    22 Mar 2014 | 4:45 pm
    PR services, a tough nut to crack some must say as its an age of digital media, either your are a celebrity or a owner of a brand, you are constantly competing with the level of exposure you should get and other in the competition are getting. So how does it matter? It absolutely matter, the psychology of customer or audience  is to know more know all. so if you are a celebrity and you think you have done enough work and you do not require PR services, i think you really need a reality check. Just surf your name on internet, google it, see how many people are talking about you, what they are…
  • Mark Zuckerberg’s message on 10th anniversary of Facebook

    Jignesh Parmar<br><img src="http://satvadesign.com/wp-content/uploads/2013/11/me.jpg" alt="Jignesh Parmar" class="avatar" width='50' height='50'/>
    4 Feb 2014 | 4:15 am
    Today is Facebook’s 10th anniversary. It’s been an amazing journey so far, and I’m so grateful to be a part of it. It’s rare to be able to touch so many people’s lives, and I try to remind myself to make the most of every day and have the biggest impact I can. People often ask if I always knew that Facebook would become what it is today. No way. I remember getting pizza with my friends one night in college shortly after opening Facebook. I told them I was excited to help connect our school community, but one day someone needed to connect the whole world. I always…
  • Choosing Ad agency for brand promotion and to gain maximum advantages

    Jignesh Parmar<br><img src="http://satvadesign.com/wp-content/uploads/2013/11/me.jpg" alt="Jignesh Parmar" class="avatar" width='50' height='50'/>
    30 Jan 2014 | 12:50 am
    It is very necessary and important to choose an Ad agency for your brand promotion. If you have a product or service which can make good impact in market then you surely need a good and experienced Ad agency which can promote your brand to give you maximum gain and ROI. You should choose such Ad agency which can attract imagination of people and they can understand need and utility of particular services or products. But the main question will arise to choose an exact match agency among hundred out there in market. It is the biggest hurdle to choose suitable and result maker agency to promote…
  • Increase business reach with email marketing

    Jignesh Parmar<br><img src="http://satvadesign.com/wp-content/uploads/2013/11/me.jpg" alt="Jignesh Parmar" class="avatar" width='50' height='50'/>
    10 Dec 2013 | 2:31 am
    Before starting to write I want to say one important thing. Email marketing is important for all types of businesses but it is necessary not to upset and irritate customers with massive amount of unwanted emails.  If you are going to start your email marketing campaign it is necessary and important that your message should be relevant and eye catching enough to make reader spend his some important minutes to read it. The more your emails contain good information, the more readers will enjoy and read it. Here with this article you will get some ideas about importance of email marketing and…
 
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    Learn Search Marketing!

  • 5 Inbound Marketing Truths for Small Business Owners

    Brad Krupkin
    18 Apr 2014 | 7:54 am
    As a smart online marketer competing in the digital landscape of 2014, you are almost certainly using a comprehensive marketing mix of tactics that all fall under the umbrella of inbound marketing. Whether The post 5 Inbound Marketing Truths for Small Business Owners appeared first on Learn Search Marketing!.
  • Paid Search Marketing for Small Business Owners

    Brad Krupkin
    17 Apr 2014 | 8:43 am
    Paid search marketing, what is it?  You have heard people talk about it and you have heard that is a great way to earn new visitors to your business website, but you are unclear on how it exactly The post Paid Search Marketing for Small Business Owners appeared first on Learn Search Marketing!.
  • Content Marketing Optimization in 3 Simple Steps

    Brad Krupkin
    16 Apr 2014 | 11:56 am
    More Qualified Traffic, Leads & Sales Less Time & Cost Get ready for a proven content marketing process with an integrated, holistic approach that maximizes your return on investment. Content The post Content Marketing Optimization in 3 Simple Steps appeared first on Learn Search Marketing!.
  • Web Hosting for WordPress- 7 Key Factors You MUST Consider

    Brad Krupkin
    15 Apr 2014 | 7:46 am
    Choosing a WordPress web hosting company can be a tricky decision to make, especially for new businesses. With hundreds, if not thousands of hosting companies, each promising to have 99% uptime, unlimited The post Web Hosting for WordPress- 7 Key Factors You MUST Consider appeared first on Learn Search Marketing!.
  • Traffic Travis – Save SEO Time and Money

    Brad Krupkin
    14 Apr 2014 | 1:16 pm
    Traffic Travis Overview Traffic Travis is a software designed to help online businesses boost their website traffic. It is an all-in-one tool for search engine optimization, pay-per-click monitoring The post Traffic Travis – Save SEO Time and Money appeared first on Learn Search Marketing!.
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