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  • Webinar Replay: Mobile vs. Desktop Retail Shopping Trends & Implications

    Compete Blog
    Matt Pace
    18 Nov 2014 | 8:46 am
    Today we are all witnesses to the ever-expanding role of mobile on consumers’ lives, and the explosion of new channels through which marketers can connect with shoppers as they research, engage with, and purchase products. Shoppers, of course, are savvier than ever. With the near ubiquity of smartphones and other mobile devices, consumers can now shop freely whenever they desire to online, or use their devices to better inform in-store purchases. Today, consumers don’t go to stores so much as stores go with them. To examine how consumers are using their mobile devices to shop, Millward…
  • 4 AdWords Editor Features To Save You Time

    PPC Hero
    Amanda West-Bookwalter
    25 Nov 2014 | 9:15 am
    AdWords Editor is something every PPC Manager worth their salt should be using on a regular basis. Read more at PPCHero.com
  • The Big 5 Ad Copy Triggers

    The Clix Marketing Blog
    Robert Brady
    21 Nov 2014 | 4:54 am
    Recently I had the chance to listen to a presentation by Marcus Sheridan (@TheSalesLion on Twitter) as he spoke about content marketing. He’s a very dynamic speaker and he had some very thought provoking ideas about how marketers should be educators more than salespeople. Good stuff and you should look him up if you’re into content marketing or inbound sales. However, he had a slide where he pointed out “The BIG Five” things that people are looking for online: Cost Problems Versus Reviews Best He mentioned these in the context of producing content to address these…
  • 6 Tactics to Streamline Your PPC Reporting and Optimization

    Home - SearchEngineWatch
    26 Nov 2014 | 4:30 am
    These tools will help PPC account managers simplify their monitoring processes, allowing them to streamline their campaign reporting and optimization.
  • Richer mobile shopping experience this holiday season

    Inside AdWords
    Rob Newton
    23 Nov 2014 | 9:01 pm
    More than ever, people are searching on their devices at all hours and places. As a result, we’ve seen a 3.5X increase in shopping searches coming from smartphones year-on-year, and this continues to grow.1 And we’re currently sending more mobile traffic to retailers per week from Google Shopping than we did during the peak of last holiday season.2 So we're making it easier to find the information and images people need to make shopping better on mobile. Providing richer mobile shopping experiencesShoppers often want to see more detailed information about a product before making a…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • Oh No They Didn’t: European Parliament Calls For Break Up Of Google

    Greg Sterling
    27 Nov 2014 | 10:25 am
    Today many Americans are busy preparing Thanksgiving meals or getting ready to travel to the homes of friends and family to celebrate the holiday. But Google certainly won’t be giving thanks for the European Parliament’s vote in favor of a resolution to “unbundle”... Please visit Search Engine Land for the full article.
  • Thanksgiving Day Google Logo Serves Up An Animated Turkey For The Holiday

    Amy Gesenhues
    27 Nov 2014 | 5:35 am
    To celebrate today’s holiday, Google’s homepage includes an animated Thanksgiving Day turkey with sharing icons to post the bouncing turkey on your social pages. Along with the illustrated bird, is a link answering the question “What is tryptophan?” to clarify why it’s... Please visit Search Engine Land for the full article.
  • SearchCap: King Of The United States, Break Up Google Conflict & More

    Barry Schwartz
    26 Nov 2014 | 1:00 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: German Legislator Calling For Google Breakup Has Serious Conflict Of Interest The German member of the European Parliament behind the call to break up Google,... Please visit Search Engine Land for the full article.
  • German Legislator Calling For Google Breakup Has Serious Conflict Of Interest

    Greg Sterling
    26 Nov 2014 | 8:29 am
    The German member of the European Parliament behind the call to break up Google, Andreas Schwab, has a conflict of interest. According to the NY Times, he has ties to and earns money from a German law firm that represents anti-Google publishing interests in Germany. German publishers lobbied for... Please visit Search Engine Land for the full article.
  • How To Write A Meta Description That Gets Click-Throughs

    Neil Patel
    26 Nov 2014 | 8:00 am
    I feel sorry for meta descriptions. Google has long held that meta descriptions do not impact search engine rankings. From a 2007 post on the Google Webmaster Central Blog: Google reiterated this point yet again in 2009 in a post stating that the meta keywords tag was not used as a ranking signal:... Please visit Search Engine Land for the full article.
 
 
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    Inside AdWords

  • Join us as we click through AdWords in 2014

    Rob Newton
    24 Nov 2014 | 12:06 pm
    Whether you’re building out new campaigns or making critical budget decisions, we want to help you start off the new year with everything you need to connect with your customers, wherever they may be online: across the web, on mobile-sites, and in apps.On December 10, 2014 at 12:30pm PT / 3:30pm ET, AdWords product managers and I will be hosting a half-hour livestream to look back at this year's new features, offer best practices, and share customer success stories.Register for the livestream hereJoin us to:Understand how app developers are driving installs and re-engagement across search,…
  • Richer mobile shopping experience this holiday season

    Rob Newton
    23 Nov 2014 | 9:01 pm
    More than ever, people are searching on their devices at all hours and places. As a result, we’ve seen a 3.5X increase in shopping searches coming from smartphones year-on-year, and this continues to grow.1 And we’re currently sending more mobile traffic to retailers per week from Google Shopping than we did during the peak of last holiday season.2 So we're making it easier to find the information and images people need to make shopping better on mobile. Providing richer mobile shopping experiencesShoppers often want to see more detailed information about a product before making a…
  • New ways to rev up your Shopping campaigns

    Rob Newton
    19 Nov 2014 | 7:30 am
    Want to get more impressions and clicks for your Shopping campaigns? Or want to know how to spot missed opportunities in your bidding strategy and find your mobile share of voice? We introduced competitive landscape data last year so you can start answering those burning questions, and today, we’re excited to announce a handful of additions that’ll help you find new ways to optimize your Shopping campaigns and engage shoppers on all devices.Auction insights report lets you compare your Product Listing Ad (PLA) performance to other advertisers participating in the same auctions as you are.
  • Troubleshooting made easier with new Diagnostics tab in Merchant Center

    Rob Newton
    19 Nov 2014 | 7:30 am
    Great product data is at the core of what drives successful Product Listing Ads (PLAs). As you’re preparing your Shopping campaigns for the upcoming holiday season, it’s important to ensure that your data is free of issues so your products are shown to shoppers. To help identify issues with your product data, we're excited to introduce the Diagnostics tab in Google Merchant Center.The Diagnostics tab provides consolidated issue reporting for your Merchant Center account, feeds, and items. Through this tab, which replaces the Data Quality tab, you gain better insight into the health of…
  • Show promotions on your Product Listing Ads with Merchant Promotions

    Rob Newton
    18 Nov 2014 | 9:00 pm
    Two years ago, we launched Merchant Promotions to retailers in the US, enabling them to show promotions alongside Product Listing Ads on Google search results and Google Shopping. Based on positive feedback, we’re excited to make Merchant Promotions available to retailers in the United Kingdom, Germany, France, Australia and India.Example of Merchant Promotions on Product Listing Ads on Google.comExample of Merchant Promotions on Google ShoppingParticipating US retailers have seen improved performance from their Product Listing Ads. For example, Venus’s PLAs with Merchant Promotions had a…
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    RKGBlog

  • Using Google’s Automatic Item Update Tool to Keep Shopping Campaigns Accurate

    Danielle Waller
    24 Nov 2014 | 11:16 am
    Google recently released their Automatic Item Update tool out of beta for Shopping Campaigns. First introduced back in Q2 2013 for Product Listing Ads (PLAs), the Automatic Item Update (AIU) tool helps advertisers improve the accuracy of their Google Shopping listings by using product data pulled directly from the advertiser’s site. What Does this Affect? When an advertiser submits product data to Google, Google checks the data submitted against the advertiser’s website and will temporarily disapprove products if the data does not match; this includes, but is not limited to, price and…
  • Shopping Site Pronto Discontinuing Direct Relationship with Retailers

    Todd Bowman
    21 Nov 2014 | 12:41 pm
    Earlier this week, the comparison shopping engine Pronto announced via email that, beginning November 20th, they would no longer work directly with retailers to publish ads to their site. Prior to this date, advertisers could submit a product feed directly to Pronto with tailored bids and product filters based on Pronto’s individual performance. Under the new setup, Pronto will only operate as a partner site to other comparison shopping engines, relying on the product data that advertisers provide to those other engines. Some test searches pointed to Pricegrabber as the most prominent…
  • Yahoo’s Firefox Deal: How Much U.S. Search Ad Volume is at Stake?

    Mark Ballard
    21 Nov 2014 | 8:45 am
    Mozilla and Yahoo announced earlier this week that Yahoo Search will become the default search provider for Firefox users in the United States beginning in December. This announcement comes after a decade of Firefox using Google as their global default search tool, and is part of Mozilla’s decision to use different search providers in different countries. Yahoo will obviously see an increase in search share from this deal, and will be able to draw ad dollars from the added click volume. But just how much do they stand to gain once we consider the degree to which users change their…
  • Video: 3 Holiday Tips for Display Campaigns

    Michelle Alfano
    20 Nov 2014 | 10:40 am
    As marketers prepare their digital campaigns for the holidays, it’s important to look at specific tactics to optimize each channel. In this video, learn tips on how to get your display campaigns in great shape for the holiday season.   VIDEO TRANSCRIPT Michelle Alfano:  Hi, I’m Michelle Alfano, RKG’s Director of Display Management. I’m back again to talk about getting your display campaigns ready for the holiday season with some quick tips. For more information on how to prep your paid search or other digital marketing efforts for the holidays, be sure to check…
  • How Keyword Length Performance Can Impact Smartphone Paid Search Strategy

    Elliott Lant
    19 Nov 2014 | 6:53 am
    As more and more advertisers expand their paid search programs onto mobile phones, it’s natural to wonder what keywords will be most successful. The differences in smartphone versus desktop/tablet SERPs, the clumsiness of users’ thumbs, and the large difference in CPCs between devices dictate that advertisers have to approach these spaces differently. Naturally, advertisers might be questioning if there are differences in how shorter queries perform versus longer queries. And with that data, what changes can we implement to improve performance in our accounts? Keyword Character Length by…
 
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    The Clix Marketing Blog

  • New: Objectives Based Display Campaign Set-Up

    Amy Bishop
    24 Nov 2014 | 6:00 am
    Some of you may have noticed a new display campaign set-up functionality in AdWords. This functionality has only rolled out to a subset of advertisers and isn’t yet documented in the AdWords help section, making the details around this new set-up pretty vague.  We’ve reached out to AdWords for clarification but, in the meantime, we’ve done some sleuthing ourselves.  Hopefully our notes will help you to understand how the different steps relate to each campaign sub-type, so that you can quickly and easily set up new campaigns without missing a beat. Display Network Only: Marketing…
  • The Big 5 Ad Copy Triggers

    Robert Brady
    21 Nov 2014 | 4:54 am
    Recently I had the chance to listen to a presentation by Marcus Sheridan (@TheSalesLion on Twitter) as he spoke about content marketing. He’s a very dynamic speaker and he had some very thought provoking ideas about how marketers should be educators more than salespeople. Good stuff and you should look him up if you’re into content marketing or inbound sales. However, he had a slide where he pointed out “The BIG Five” things that people are looking for online: Cost Problems Versus Reviews Best He mentioned these in the context of producing content to address these…
  • PPC Freelancers Wanted: Earn Some Extra Cash for the Holiday Season!

    Michelle Morehouse
    11 Nov 2014 | 7:15 am
    It’s beginning to look a lot like Christmas, toys in every store. But the prettiest site to see, is all that extra green, right in…your…hands. (I’m pretty sure that’s how the song goes….) Need a little extra cash this holiday season? Have some free time during the week or on the weekends you’d like to monetize? Have PPC skills coming out of your wazoo? Then step right this way! Clix Marketing is looking to hire additional freelancers during this holiday season! We are looking to hire 1 or 2 freelance PPC professionals to help support our growing…
  • Are Dynamic Search Ads Right For You?

    Robert Brady
    10 Nov 2014 | 5:00 am
    Say you’re a small business that has quite a few products for sale on your website. You want to promote your products via Google AdWords and you start to learn what that will take. You do some keyword research and start breaking out all the different variations into tightly themed ad groups. You then begin writing 2-3 ads for each ad group so that you can test ad messaging. You also create a few relevant sitelinks, add call extensions & add callout extensions. You create your campaigns, set your budgets and turn it all on. A couple issues become apparent quickly: In some areas,…
  • #PPCFright2014: Final Day: Day of the Dead Recap

    Michelle Morehouse
    4 Nov 2014 | 6:26 am
    Whether you celebrate All Saints Day, Day of the Dead, or some other version, there’s always room for remembering those lost in the past and the impact they had. That’s why I’ve gathered you all here today. Although it’s past Halloween, our 12 posts from the spooky season still ring true throughout theyear. So without further ado, here’s a quick recap of our posts from this Halloween season. Enjoy! Exorcise Your PPC Demons Identifying Stranger Data Danger In Your PPC Account The Art (and Danger) of Trick-or-Treating The 5 Omens of a Departing Client Beware the Walking Dead Do You…
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    John Battelle's Search Blog

  • Google: The Information-First Conglomerate

    jbat
    21 Nov 2014 | 4:43 pm
    The post Google: The Information-First Conglomerate appeared first on John Battelle's Search Blog. Larry Page on the cover of Fortune, Nov. 13 2014 Last week Google CEO Larry Page got the Fortune magazine cover treatment, the latest of many such pieces attempting to quantify Google’ sprawling business. The business press is obsessed with answering the question of whether we’ve reached “Peak Google.” (Clearly Fortune’s opinion is that we have not, given they named him “Businessperson of the Year.”) “Peak Google” is what I like to…
  • The Web Will Kill Apps

    jbat
    17 Nov 2014 | 9:50 pm
    The post The Web Will Kill Apps appeared first on John Battelle's Search Blog. Lots of the “apps are killing the web” meme going around these days, with the latest batch of casket sealant come from no greater validator of commonly agreed upon wisdom than the Wall St. Journal. “The Web Is Dying; Apps Are Killing It” argues Christopher Mims, and it’s hard to argue with him given the preponderance of current evidence. I disagree. I am in the midst of a long stew on the future of mobile, it’s taken me through deep links and intelligent links, to the future…
  • The Internet Big Five: Doubling In Three Years On A Trillion Dollar Base

    jbat
    16 Nov 2014 | 1:14 pm
    The post The Internet Big Five: Doubling In Three Years On A Trillion Dollar Base appeared first on John Battelle's Search Blog. From time to time I have tracked what I call the “Internet Big Five” – the key platform technology companies that are driving the Internet economy. Nearly three years ago I wrote the first of this series – The Internet Big Five. I identified Apple, Google, Microsoft, Amazon, and Facebook as the “big five,” and compared their relative strengths in financials, consumer reach, and technology strengths. Some of the metrics were…
  • Whither the Public Commons? Enter The Private Corporation

    jbat
    5 Nov 2014 | 8:10 pm
    The post Whither the Public Commons? Enter The Private Corporation appeared first on John Battelle's Search Blog. (image) From time to time a piece reminds us that we are in a slow, poorly articulated struggle over what we hold as a public commons. That was the case with Vanity Fair’s Man and Uber Man, a profile of Uber’s Travis Kalanick by Kara Swisher. Swisher deftly captures Kalanick’s combative approach in prosecuting what he calls Uber’s “political campaign” to beat established regulated markets in transportation, a campaign he believes he must…
  • Else 11.03.14: It’s Over, Google. Now What?

    jbat
    3 Nov 2014 | 9:20 am
    The post Else 11.03.14: It’s Over, Google. Now What? appeared first on John Battelle's Search Blog. (image) Our friends in the press have decided that search has had its decade in the sun, and I can’t disagree, at least as it was known before. The question of how it becomes something else is still very much afoot, but not solved. But glimmerings abound, including from Twitter. For more, read on for the week’s best links…. Google’s dominance in search is nearing its peak – Quartz A number of “Peak Google” pieces are in the air. But let’s…
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    Bing Ads & Microsoft Advertising Community

  • Holiday Preparation Overview: Stats and Tips for Thanksgiving, Black Friday and Cyber Monday

    Tina Kelleher - MSFT
    24 Nov 2014 | 9:30 am
    Okay, people… we’re officially down to the wire with getting your PPC campaigns ready for the holiday shopping season. If you haven’t already spent some time diving into your campaigns to optimize them, evaluate your bidding strategy and prepare your budgets for the increased competition between now and Christmas, now – right now – is the time. Here in the US, we’re at the start of Thanksgiving week, which means Black Friday and Cyber Monday are right around...(read more)
  • Invista em Anúncios para Dispositivos Móveis em 2015

    Fabio Ricotta - Especialista Convidado
    24 Nov 2014 | 8:06 am
    No último dia 14, a ANATEL divulgouque no Brasil já existem mais de 278 milhões de linha ativas na telefonia móvel, um acréscimo de 1 milhão de linhas com relação ao mês anterior. O cenário é altamente favorável para empresas com presença online, as quais poderão investir em transformar estes usuários em clientes em 2015. Separei neste artigo uma linha altamente produtiva para que você consiga elevar ainda mais os seus rendimentos junto a este canal de usuários e dispositivos.
  • Announcing PayPal Payout for Microsoft Ads in Apps Developers

    Vijay Rajagopalan - MSFT
    21 Nov 2014 | 9:31 am
    Good news, we’ve heard your feedback and are excited to announce that Microsoft Advertising now supports PayPal payout for developers.  This means that, in many countries, developers using the Microsoft Advertising SDK to monetize their Windows and Windows Phone apps can now choose to have their payment for ad revenue sent directly to their PayPal account.  This includes existing developers.  Switching to PayPal is easy and has no impact on payouts or payment history. You can find answers to common questions about using PayPal as a payment method in this documentation…
  • Comic Relief: 10 Minutes to More Exposure

    Aurea Astro - MSFT
    21 Nov 2014 | 9:00 am
    When I first set up my campaign, I bid only on “Exact Match” for my keywords, as I assumed anyone searching for these exact keywords would be the most likely to purchase my product. While this approach proved satisfying for a while, and provided me with a high CTR and a low CPC on Bing Ads, I expected my impressions to be higher. At this stage in the game, I was really interested in more exposure. How do I get more people to see my ad and click on it? Here's what I did, thanks to the...(read more)
  • Holiday Preparation Overview: Editorial Tips for Sitelink Extensions

    Sophie Lee - MSFT
    20 Nov 2014 | 9:00 am
    As we discussed yesterday , Sitelink Extensions are a quick, easy way that can help make your ads more relevant to the average search engine user. It’s easy enough to search for a keyword or phrase in Bing, but sometimes the results received don’t match those anticipated. This can mean frustration for Bing users, the potential for high bounce rates for web site owners and for PPC marketers, it could mean increased click-through rates without the desired return on investment. Online...(read more)
 
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    Compete Blog

  • October Top 50: Releases and Decreases

    Laura Cantwell
    26 Nov 2014 | 8:16 am
    iPhone 6 / Shutterstock.com The October Top 50 is here! See which sites saw a spike in traffic and which fell in the rankings. NYTimes and Forbes: NYTimes.com and Forbes.com each saw considerable MoM growth in October. Unique visitors to Forbes increased 12.52%, bringing the site to the #39 position while NYTimes.com saw an impressive 36.23% increase in UVs resulting in the site’s jump to position #33. Both sites gained traffic as a result of the iPhone 6 release, with “iPhone 6” registering as a popular search referral for both sites and additional related terms such as “Apple Pay”…
  • Sunday Series: NHL Scores Big in October

    Laura Cantwell
    23 Nov 2014 | 8:10 am
    Image from: NHL / Shutterstock October 8 kicked off the 2014-2015 season for the National Hockey League causing a drastic increase in traffic to hockey-related sites. With the start of the 98th NHL season of operation, and 97th season of play (#NHLLockout, never forget) many sites in our Hockey category saw a spike in unique visitors, most notably, NHL.com. Traffic grew by 77.78% for the site in October, bringing the total number of UVs to 3.2 million, up from 2.7 million in 2013. Perhaps this YoY increase is in part influenced by the upcoming NHL All-Star Game to be held in January, the…
  • The Weekly Compete Pulse

    Laura Cantwell
    22 Nov 2014 | 8:50 am
    Welcome to the weekend! As we prepare to dive into holiday-shopping season, we’ve collected a few of our favorite digital marketing articles from the past week. If you missed them, check them out below! Why It’s So Hard for Brands to Get Noticed on Amazon With regard to Amazon, brands have a lot of questions. What entices shoppers to click on which search result? How do certain brands appear to consumers on the site? What is the likelihood of shoppers to view products beyond the first search results page? Our study provides insight. How to Shift Your Marketing from Traditional to…
  • Webinar Replay: Mobile vs. Desktop Retail Shopping Trends & Implications

    Matt Pace
    18 Nov 2014 | 8:46 am
    Today we are all witnesses to the ever-expanding role of mobile on consumers’ lives, and the explosion of new channels through which marketers can connect with shoppers as they research, engage with, and purchase products. Shoppers, of course, are savvier than ever. With the near ubiquity of smartphones and other mobile devices, consumers can now shop freely whenever they desire to online, or use their devices to better inform in-store purchases. Today, consumers don’t go to stores so much as stores go with them. To examine how consumers are using their mobile devices to shop, Millward…
  • Brands Searching for Success on Amazon

    Matt Pace
    17 Nov 2014 | 9:19 am
    Image from: Amazon / Shutterstock Despite recent stumbles with investors and cell phone shoppers (Fire Phone anyone?), Amazon remains the dominant player in US ecommerce. As the top spot for online shopping, Amazon’s reach is hard to overstate. Amazon accounted for 22% of consumer visits to any online retailer in September this year, up from 19% last year. For comparison, the top 5 online retailers combined account for half of all visits, while all other online retailers vie for share of the remaining 50%. For manufacturers of toys, diapers, groceries, auto parts, and everything in between,…
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    Search Engine Journal

  • Not Happy With Your YouTube URL? Now You Can Change It by @mattsouthern

    Matt Southern
    27 Nov 2014 | 6:39 pm
    When you first joined YouTube it’s possible you picked a URL that isn’t quite in line with what you have built your brand into today. Previously you could have started a new account with a URL that’s more befitting of your brand, but who wants to go through the effort of starting a whole new channel, especially after you have acquired a number of subscribers. Now there’s an easier way to get a new custom URL without having to undo all the work you have done to build your following on YouTube. The company states that starting this week it […]The post Not Happy With Your YouTube URL?
  • The Vote Is In: European Parliament Is In Favor Of Breaking Up Google by @mattsouthern

    Matt Southern
    27 Nov 2014 | 6:11 pm
    Earlier this week I reported on a story about European Parliament wanting to break up, or “unbundle”, Google search from the rest of its services. The vote was held today and EU Parliament voted in favor of the motion to break up Google, with 384 legislators for the motion, 174 against, and 56 abstaining from voting. Even though the motion was passed, EU Parliament does not have the power to actually put it into effect, that’s up to the European Commission. The most EU Parliament can hope to achieve with this vote is to put more pressure on the Commission […]The post The Vote Is In:…
  • Inside The World Of Marketing Agencies: Interviews With Three Experts by @johnrampton

    John Rampton
    27 Nov 2014 | 8:57 am
    A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with three experts on marketing agencies: James Loomstein of Digital Space Consulting, Adam Proehl of NordicClick, and Joelle Blaikie of Chatter Block. These experts provide a rare look inside the world of marketing agencies. What tactics are they focusing on right now? What can an aspiring marketing professional do to prepare themselves for working at an agency? Those are just some of the questions I…
  • SEO 101: The Importance of Adding Structured Snippets by @getlinkspro

    Jeet Agrawal
    27 Nov 2014 | 5:32 am
    A rich snippet, also known as a structured snippet, is the extra text that can be found underneath search results used to provide additional information to users about a link and the content provided therein. For instance, were you to search for a popular film of your choice, you would probably find among the top results IMDB (the Internet Movie Database); and the result would likely show alongside the star rating and possibly the number of votes contributing to said score. Likewise, you will probably see a few results showing sites where you can buy the DVD, in which case the snippets…
  • Google Pirate: What It Means for Web Content by @JuliaEMcCoy

    Julia McCoy
    27 Nov 2014 | 4:02 am
    It’s expensive going to the movies these days. With movie tickets costing around $10 per ticket for late night shows, and theaters charging top dollar for popcorn, soda, and candy, you can easily drop nearly $40 on a movie date for two. Sadly, that doesn’t even include going out to dinner. As movie expenses continue to climb with the release of 3D technology coming to theaters, people are resorting to downloading movies from torrent sites to save a buck. Why pay a pretty penny for that new action movie when you can just download it and watch it at home? […]The post Google Pirate: What…
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    AdWords Agency Blog

  • Richer mobile shopping experience this holiday season

    Nicole Burgan
    24 Nov 2014 | 1:25 pm
    Cross-posted from the Inside AdWords blogMore than ever, people are searching on their devices at all hours and places. As a result, we’ve seen a 3.5X increase in shopping searches coming from smartphones year-on-year, and this continues to grow.1 And we’re currently sending more mobile traffic to retailers per week from Google Shopping than we did during the peak of last holiday season.2 So we're making it easier to find the information and images people need to make shopping better on mobile. Providing richer mobile shopping experiencesShoppers often want to see more detailed…
  • New ways to rev up your Shopping campaigns

    Nicole Burgan
    19 Nov 2014 | 9:25 am
    Cross-posted from the Inside AdWords blogWant to get more impressions and clicks for your Shopping campaigns? Or want to know how to spot missed opportunities in your bidding strategy and find your mobile share of voice? We introduced competitive landscape data last year so you can start answering those burning questions, and today, we’re excited to announce a handful of additions that’ll help you find new ways to optimize your Shopping campaigns and engage shoppers on all devices.Auction insights report lets you compare your Product Listing Ad (PLA) performance to other advertisers…
  • New Study: The Impact of Digital On In-Store Shopping

    Nicole Burgan
    13 Nov 2014 | 8:08 am
    Cross-posted from the Inside AdWords blogWe've all heard the theories that people who do research online no longer care about the in-store experience … or don't even go to physical stores any more. Or that shoppers who use a smartphone in a store are looking to buy elsewhere.Google decided to find out how much of this is true. We've just run a research study with Ipsos MediaCT and Sterling Brands with the goal of discovering how smartphones and online information have changed the in-store experience.The results, as they say, may surprise you.The full details are available at Think With…
  • Fighting Fraud: Protecting advertisers from buying hidden ads with DoubleClick Bid Manager

    Nicole Burgan
    11 Nov 2014 | 12:14 pm
    Cross-posted from the DoubleClick Advertiser blogAd fraud is a serious threat to the advertising ecosystem. It’s one we’ve been deeply committed to solving over the years, investing significantly in technology and expertise to keep bad ads and bad traffic out of our ads systems. Today we’re adding to those investments with a new feature in DoubleClick Bid Manager that automatically prevents advertisers from buying hidden ad slots, built from our spider.io technology. What is a hidden ad?Many in the industry are familiar with ad viewability, which is a measure of whether an ad was…
  • How Local Retailers Can Use Digital to Connect With Consumers

    Nicole Burgan
    29 Oct 2014 | 9:00 am
    Some have claimed that the rise of digital is making in-store shopping obsolete, but new research from Google, Ipsos MediaCT and Sterling Brands suggests a far more nuanced relationship between the two. In fact, the data suggests that consumers’ digital behavior can help retailers increase in-store business. Our report debunks three common myths about the impact of digital on in-store shopping. Retailers can use these insights to find ways to connect and engage with customers, utilizing technology not just to drive shoppers to the store but also to assist them once they’re there.Myth:…
 
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    aimClear® Blog

  • Rubbing #PPC Pennies, Business Objectives, Egos & Chinese Links: A Conversation with Colleen Simpson

    Erica Melchior
    26 Nov 2014 | 2:02 pm
    At SMX Social in Las Vegas last week, aimClear’s Online Advertising Director, Manny Rivas, interviewed Colleen Simpson, Senior Media Manager at Pearson, a leading educational services company. They discussed strategies to support business objectives through PPC, for both large and small brands. Ultimately, PPC managers should start with the end in mind and have conversations with business stakeholders to understand objectives. Colleen’s take ranges from classic technicality to fresh perspectives. Watch the video to understand how Colleen recommends marketers manage PPC…
  • Social Through a Visual Lens: Understanding Pinterest, Instagram & Tumblr at #SMX Social

    Amber Krohn
    24 Nov 2014 | 2:00 pm
    Welcome back to more aimClear coverage of SMX Social! In the How to Dominate Pinterest session, Matt Siltala, President at Avalaunch Media, discussed how to master Pinterest. As Pinterest’s advertising model continues to trend toward supporting business goals, it’s important to understand just how popular the channel has become. The Power of Pinterest 62% of brands have Pin It buttons 59% of brands have Like buttons 61% of brands have Tweet buttons 42% of brands have Google+ buttons As the stats above show, Pinterest’s ‘Pin It’ button has a strong presence on brands’ product…
  • Design Tactics to Enhance Social Sharing: Actionable Ways to Achieve Maximum Reach from #SMX Social

    Kevin Watterson
    21 Nov 2014 | 8:07 am
    What encourages people to share? SMX Social has been full of fantastic tactical advice for how to create great social content that will engage users, but today’s morning session on Designing for Social Media Sharing emphasized the technical ways creators can prompt sharing once their content is created. Marianne Sweeny, a Senior User Experience and Information Architect with Portent told the audience gathered in day two’s second session the five things social marketers (that’s us!) should know about user experience (UX) as they package and publish their content: UX is more than…
  • The Great Native Advertising Debate (& Where It’s Going) at #SMX Social

    Amber Krohn
    20 Nov 2014 | 2:54 pm
    Continuing our coverage of SMX Social day one, next up was Native Ads, Sponsored Endorsements & Paid Posts: Walking The Social Media Minefield with Mariana Rodriguez, Senior Account Director at Beeby Clark + Meyler; Phil Gomes, Senior Vice President at Edelman Digital; and Danielle Wiley, CEO at Sway Group. Associating company brands with a celebrity or popular website grabs new viewers’ attention and spreads popularity between brands. Recently, these native ads, sponsored endorsements and paid posts have been receiving a lot of negative buzz. No doubt, marketers, government officials…
  • Oops! [Brand] Makes Social Media Flub: How to Recover with Class, #SMX-style

    Amber Krohn
    20 Nov 2014 | 2:10 pm
    aimClear’s coverage of SMX Social continues with tips for recovering from social media blunders and steps to create viral content. Ric Dragon shared a preview of the session with us earlier, so check it out! To kick things off, Sandra Fathi, President at Affect, shared best practices for crisis communication in Recovering From A Social Media Mistake. Yes, it happens. Brands inevitably experience unexpected slip-ups at some point in time. The difference between a plummeting reputation and audience forgiveness is preparation. The lines between social media and PR crises are seriously blurred.
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    www.PerryMarshall.com

  • Time Suck or Gravitational Slingshot?

    Perry S. Marshall & Associates (Perry S. Marshall)
    25 Nov 2014 | 3:15 pm
    At my most recent 4-Man Intensive, there was a guy who reminded me a lot of me…a go-getter entrepreneur with lots of hobbies, ministries, and side projects he’s passionate about. But, unlike me, he’s in a family business and he doesn’t have 100% final say about what he can do in the business…or even outside it. He explained to me that if he pursues his outside passions too much, the other principals in his business, his family members, might see it as him shirking his responsibilities…they may even label it laziness. So I told him a story about a space…
  • Are You Creating Value…without Becoming Valuable?

    Perry S. Marshall & Associates (Perry S. Marshall)
    24 Nov 2014 | 6:35 am
    Most entrepreneurs are excellent at creating value for their customers. You know how to craft a killer USP and then deliver the goods. You know how to solve any marketing problem you throw at them. You know how to drive costs down, assemble a crack team, and apply 80/20 to their business and life. You deliver value, value, value. But are you yourself becoming valuable? Is your company capturing value in the process? From what I’ve seen, the answer is “Very rarely”. Sharp and savvy Planet Perry member, Ed Harycki recently forwarded me this article, “Competition is for…
  • The Story Behind The Story

    Perry S. Marshall & Associates (Perry S. Marshall)
    20 Nov 2014 | 7:41 am
    March 21, 2003, is burned into my memory. Richard Koch’s book The 80/20 Principle had set my mind on fire just a few weeks before. I had been immediately struck with an insight: “80/20 isn’t just a theory about ‘Group A’ and ‘Group B,’ it’s a calculus formula. It’s a ramplike curve. It’s infinite, and it’s fractal.” That day was a Friday, and I was obsessing about it. What’s this formula? How would you set it up? How would you solve it? I was rolling it around in my mind, trying to figure it out. Just two days earlier, something else remarkable happened. I’d hosted…
  • Brutal Tales of Entrepreneurial Obstinance (Interview with Megan Macedo).

    Perry S. Marshall & Associates (Perry S. Marshall)
    10 Oct 2014 | 11:19 am
    Ever feel like you’re trying to knock down doors with the soft skin of your nose? Spinning your wheels? Trying to stuff down who you REALLY are so you can pretend to be who you think you SHOULD be? Here’s my story of stubbornness, misguided persistence, and deafness to the wise whispers of intuition. Maybe it can save you a few years of frustration…and a few layers of skin on your nose! Go to SelfDisclosure.tv for more episodes and extra content, including an mp3 of Megan’s interview with Perry.
  • Do You Know Anyone Who Actually Works 4 Hours a Week?

    Perry S. Marshall & Associates (Perry S. Marshall)
    23 Sep 2014 | 7:18 am
    Tim Ferriss’s brilliant book, “The 4-Hour Work Week”, was loaded with time-saving, money-saving insights. But do you know any wealthy person who actually works only 4 hours per week? I do. Watch the video. From 60 Hours to 20…Get Mastermind Club 12 Here
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    » PPC Consulting Firm »

  • Google Wants to Own Bid Management Industry

    Greg Meyers
    5 Nov 2014 | 8:50 am
    Typically, it has been the 3rd party software companies that provided Bid Management Solutions for Adwords and Bing Ads platforms. However, Google is pushing their own “new and improved” best practices guide to try and help advertisers get the most of their strategies (or in other words) their budgets. So with this latest move by Google, should those 3rd party automated bidding companies be concerned? Is Google strategically trying to control that market as well. Let’s discuss….   Google announced a new guide (via .pdf) entitled A Bid for Every Auction which…
  • Is Perfecting PPC Campaign Structures Driving You Crazy?

    Greg Meyers
    23 Oct 2014 | 7:35 am
      Years ago, I was told by in Father-in-law and backed up by others in the Family that there is an old Italian Myth which claims that a Donkey thinks about killing its owner 9x a minute everyday. That is crazy right? Well, let’s consider how many times have PPC marketers go back and forth on how to organize campaigns and adgroups. For my experience, it’s one of those constant things that always seem to question the initial strategy. However, there are “rational” reasons to change up the structure once in a while to get the most out of the advertisers budget.
  • Google Channeling “Magazine Layouts” for Better Mobile User Experience

    Greg Meyers
    29 Sep 2014 | 9:35 am
    Ahh, the evolution on online behavior keeps on changing and in many cases, it’s starting to reinvent itself into the “ol magazine” world. We went from Desktops, to Smartphones, then Tablets. As more and more of these devices are being developed, Google has once again “stepped up the plate” to leverage all of these variations so that advertisers can get their most bang for their buck, or shall I say Googles’ buck. Let’s discuss…   In a recent article entitled “Building the next generation of display ads for a multi-screen world”…
  • Hertz Rental Car Winning in PPC Marketing

    Greg Meyers
    15 Sep 2014 | 1:44 pm
    The Rental Car Industry is not only a $24 Billion Dollar Industry, it is also highly competitive landscape, especially within PPC Marketing and Social Media. According to the USA Today article entitled Rental car companies court customers on social media, author Garry Stoller interviews Unmetric CEO Lux Narayan and reveals that “Hertz has the best use of Twitter and the best YouTube channel, and Enterprise has the best use of Facebook. It’s interesting to find that the two largest rental-car companies in the world, Enterprise and Hertz, have found separate niches for building up…
  • Organic Wine Retailers Reveal Diverse PPC Strategies & Budgets

    Greg Meyers
    14 Sep 2014 | 11:00 am
    As someone who has improved his palate over the years and is becoming sort of a “wine snob” these days, I decided to see what the PPC Landscape looked like for Organic Wine Retailers, and boy is it diverse. The Keyword coverage and budgets are vastly different and begs a few questions like: (1) Were they poorly executed from the start?, (2) Too much Competitive saturation? (3) Is it the right audience for a healthy ROI? With the help of PPC Competitive Software such as SpyFu, I have the ability to identify and compare what keywords specific online retailers are bidding on, as well…
 
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    Certified Knowledge

  • Listen to the Local Marketing Radio Show with Mike Blumenthal Part 2

    brad
    20 Nov 2014 | 7:00 am
    Local Marketing can be a difficult online field to navigate with the constant changes that occur in the field. To help navigate this confusing world of local marketing, Mike Blumenthal and myself did two radio shows on local marketing. If you’re unfamiliar wit MIke, he’s  been involved in local marketing for years. He’s the co-founder of LocalU, the Founding Partner for GetFiveStars, an author, the VP of Blumenthal’s, Inc, a frequent speaker on local marketing, and has been writing about local for a number of years. In the first episode, we covered some basics of local, such…
  • The Complete AdWords Audit Part 10: Testing

    Wijnand Meijer
    18 Nov 2014 | 7:00 am
    This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types and Ad Copy.  ”Always Be Testing” Any serious online marketer One of the greatest things in online marketing is that you can test anything that generates a click or conversion (which is about everything): keywords, bids, ads, landing pages, your checkout process, etc. Besides, it’s actually the only…
  • What You Need to Know About Local Marketing with Mike Blumenthal

    brad
    5 Nov 2014 | 7:00 am
    The digital world of local marketing can be a very confusing place to try and get traffic with the constant changes to Google My Business, Google updates, and the local search sites. To help shed some light on this topic, I invited Mike Blumenthal to share his thoughts on Marketing Nirvana about local marketing. Mike has been involved in local marketing for years. He’s the co-founder of LocalU, the Founding Partner for GetFiveStars, an author, the VP of Blumenthal’s, Inc, a frequent speaker on local marketing, and has been writing about local for a number of years. In the first of two…
  • Last Chance to Register for the AdWords Workshops in Las Vegas and Milan, Italy

    brad
    28 Oct 2014 | 7:00 am
    The last two workshops of the year are almost upon us; so if you’d like to go – this is your last chance to register. The two workshop leftin 2014 (and the first 2015 one will most likely won’t occur until March) are: SMX Milan: AdWords Workshop: When: November 12th, 2014 Where: MiCo – Milano Congressi, Milan, Italy Details: Workshop Details Please note: The workshop will be in English SMX Social: AdWords Workshop: When: November 18th, 2014 Where: The ARIA Resort & Casino, Las Vegas Details: Workshop Details We’ve sold out every workshop this year so if you…
  • Learn How to Increase Your Personal Brand with Mel Carson

    brad
    23 Oct 2014 | 7:00 am
    Mel and I did a Marketing Nirvana radio show two weeks ago on personal branding, where we: Introduced personal branding Covered how companies should think about personal brands Talked about corporate measurement And so forth… On this show, we move past the corporate influence and dove into how to increase your personal brand; and cover such topics as: Levels of branding (just in-house rockstar to international speaker) Tactics to increase your brand Measuring your influence Where & how to start speaking Introverts & branding How to monetize your brand If you missed show one and…
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    WordStream

  • European Commission Vote Could Mean the End for Google

    Larry Kim
    26 Nov 2014 | 8:02 am
    Google just can’t catch a break in Europe. The search giant has been embroiled in an intense legal battle over its allegedly anticompetitive position since 2009, and despite its efforts to appease European officials by displaying paid Shopping ads by competitors in the SERPs, the European Commission still isn’t satisfied that Google is playing fair.Image via www.dw.deNow, Google could soon be forced to make an even bigger concession – breaking up its European business.What’s Going On?In short, the European parliament believes that Google is too big and too powerful, and that it is…
  • WordStream’s Best of the Month: November

    Dan Shewan
    26 Nov 2014 | 7:08 am
    Things are about to get weird.Already stressing out about the traffic or the weather (or both)? Before you set off to wherever you’re going this weekend (which is probably work, if you’re anywhere other than the United States), check out WordStream’s best posts from November.Oh, and I won’t be making any lame Thanksgiving jokes, like, “Be thankful for these awesome posts” – sorry.1. 5 Reasons to NEVER Use AdWords Automatic Bidding: If you’re using automatic bidding in AdWords, stop. Like, right now. In our most popular post from November, Caleb gives you five great reasons to…
  • 9 Reasons Your AdWords Ad Was Disapproved – And How to Fix It

    Helen Edwards
    25 Nov 2014 | 5:15 am
    It’s no big secret that Google has been cracking down on ad disapprovals lately. The search powerhouse is becoming stricter in order to better regulate the quality of ads being shown to users. On the managed services team here at WordStream, we work with many accounts from various industries, and it seems that all industries are being affected. Google is even digging into paused ads and flagging disapprovals.Why You Should Care About Ad DisapprovalsFor frequent, repeat offenders, Google is entitled to suspend your AdWords account. Obviously a suspended account means that ads are not being…
  • How to Get a Million+ Blog Visits Per Month

    Elisa Gabbert
    24 Nov 2014 | 7:08 am
    As more and more brands become publishers, the competition for eyeballs on your content continues to grow. The web is now pretty much littered with blogs – some super successful and others … not so much.What is it that makes a blog take off and become a hit with readers, to the extent that hundreds of thousands or even millions of viewers tune in religiously every month?More importantly, what would it do for your business to have a million people reading your blog and sharing your content with other members of your target audience?Recently, I partnered with Ginny Soskey from the HubSpot…
  • Introducing Larry’s Links – THE Content Round-Up for Busy Marketers

    Larry Kim
    21 Nov 2014 | 9:24 am
    Keeping up with what’s going on in marketing can feel like a full-time job. Sure, you can scan the headlines every morning to stay up to date with what’s happening in search and social, but if you’re like me, you probably wish there was an easier way to stay on top of developments in our industry. Well, now there is!Introducing Larry’s LinksLarry’s Links is a brand-new email series I’ll be sending out. Every two weeks, I’ll be compiling the very best articles about paid search, social media, and internet marketing, and delivering them directly to your inbox – simple!One of my…
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    Portent » PPC

  • A Big Idea: The International Geek Exchange

    Elizabeth Marsten
    6 Nov 2014 | 8:51 am
    As a part of our Big Idea series, I wanted to share more detail to a special pilot program that I took part in recently and will be presenting on in Dallas at State of Search later this month. It’s the International Geek Exchange that Toni Voutilainen, a senior PPC specialist of the Tulos Agency of Helsinki, Finland proposed to me after meeting at SMX East in NYC. I happily went along as a willing test subject to see if an international agency exchange was not only possible, but a worthwhile use of time. Sure, it’s not the first idea of its kind, I’ve heard of CEO swaps and product…
  • Google to Localize Call Extensions. Hurrah?

    Timothy Johnson
    21 Oct 2014 | 8:30 am
    Starting in early November, Google will allow advertisers to use local area codes in their call extensions that utilize Google forwarding numbers.  Previously, you had two options: use your own number and lose the ability to track calls in AdWords, or use an (866) forwarding number randomly assigned to your ads. With this new feature, local advertisers will get the added benefit of call tracking while keeping the friendly feel of a local area code number in the search results. How do I set it up? Easy! Google will automatically transition all eligible local phone numbers where available.
  • Six Ways to Win on your Competitor’s Branded Keywords

    Chad Kearns
    9 Oct 2014 | 6:00 am
    Occupying your competitor’s SERP space with a pay-per-click ad provides the ability to capture traffic and convert visitors into customers who may have had previous intentions of spending their money elsewhere. While bidding on the branded terms of your competitors is not an innovative practice, poor execution is something we see over and over again. Poor execution when buying on your competitor’s brand names is a terrific way to flush your ROAS down the drain. When looking to go after this type of paid traffic, it is important to look at two sides of the paid search user journey- first,…
  • Pay Per Click Advertising Explained by a Non-PPC Person

    Mike Fitterer
    24 Sep 2014 | 12:18 pm
    Pay Per Click Advertising (PPC) should be an integral part of every company’s online marketing strategy. Seriously, it’s legit. After all, what marketer wouldn’t like having totally transparent marketing spend and return data available just a few clicks away? Oh, every marketer likes that sort of data? That’s what I thought. Here’s the problem. Most people don’t actually understand PPC. Many aren’t even sure what PPC is. In many minds it’s like the functionality of a TV set – you just turn it on and BAM, it works! Well, surprisingly enough that’s not the case. That’s why…
  • Make Your Google Shopping Campaigns Multilingual

    Kiko Correa
    18 Sep 2014 | 9:49 am
    Have you ever stumbled onto a new feature without even realizing it? It just happened to me recently when I told my boss Elizabeth that I had gotten a second, French language, PLA feed going for a client. She looked at me sideways and said “how’d you do that?” Considering she’s covered a PLA base or two (or million) I was pretty shocked that she was surprised. She let me know that “No, Kiko, this hasn’t always been a thing”. Without even meaning to, I had stumbled into something new. I’ll take you through the process I went through to set up Google Shopping campaigns in…
 
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    Local Search Solutions

  • Hunter Pence Uses Bing, But Does He Use Bing Ads?

    Jason Keeler
    18 Nov 2014 | 9:18 pm
    As a true Kansas City Royals fan, it’s taken me awhile to recover from the World Series. It’s still hard to write about or talk about, but amid the amazing run by my hometown team something germane to my craft popped up…#HunterPence signs.  That’s right, the craze the followed the maniacal-looking outfielder touched on an interesting point for PPC managers and advertisers in general. Among the signs razzing Pence was one that read as such: #HunterPence uses Bing.  I chuckled when I read that.  But then I stopped and asked myself, “why is that funny?”…
  • How To Make Your SEO Business Sustainable

    Jason Keeler
    19 Oct 2014 | 7:44 pm
    It’s came to my attention that many readers of this blog are actually aspiring SEO’s themselves. Psst! I have a secret I want to share with you…we’re in a crowded industry. Despite the roughly 8.9 million results returned by Google for “Death of SEO”, there’s an ever growing number of people pitching SEO services to businesses large and small. While that’s great for consumers, it might not be great for the sustainability of your SEO business. So how do you combat that? One thing to do (or several things, depending on how you look at it) is to try your hand at emulating…
  • 3 Questions To Ask Before Hiring An Ad Agency For SEO

    admin
    21 Sep 2014 | 9:26 am
    There’s a few ultra-important questions to ask before hiring and ad agency for SEO purposes.  If you don’t get the answers to these questions, you’re probably setting yourself up for disappointment. Why? Because most advertising agencies are focused on delivering creative work, not results.  Others have business models centered on billing you for their time (which, again, does not take results into account). That’s not to say there aren’t agencies with strong, proven search optimization chops.  There certainly are. But there’s far more who have no clue what SEO really is, yet…
  • Cheap Content Writers Aren’t Worth Your Time

    admin
    3 Aug 2014 | 8:10 pm
    Buying Content By The Word Is Beyond Absurd O-desk, Elance, College Writers, Content Runner…all pretty much the same thing. A huge pile of non-native English writers who are willing to crap out a few hundred words for a the cost of a Starbucks latte. Literally. The worst part about people watering down the content marketing landscape with this worthless stuff? The fact that companies buy it. I’m amazed at the fact that more and more of these companies keep showing up in MY inbox, of all places. Especially the ones based in India or Nigeria. I find myself wondering what business…
  • Social Clutter: Unraveling Social Media

    Search Specialist
    8 Jul 2014 | 8:45 pm
    What social outlets are worth your time? The buzz around social media marketing has died down a little bit, especially with the advent of native advertising gaining traction in recent months. Still, it’s a viable outlet for engagement and brand building. Whether you own a brick-and-mortar shop serving a local audience or an online business that reaches customers all over the world, you’re probably using at least one social media outlet to market your business. But with so many options, you may be struggling to justify where you spend your time and dollars. Do you focus on your Facebook…
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    CleverClicks. Transparent PPC & SEO.

  • Weekly Search Marketing Roundup – 14th November 2014

    Anthony Coe
    14 Nov 2014 | 4:17 am
    Latest SEM News & Tips Winning the Second Chance with Remarketing Lists for Search Ads (RLSA) | Inside Adwords Google’s Matt Lawson, Direct of Performance Ads Marketing, introduces their new best practice guide for remarketing lists for search ads (RLSA) Winning the Second Chance. The guide covers topics such as the most efficient and effective ways to tag your site, the key remarketing list types to focus on, adjusting your RLSA bids and advanced strategies to expand volume. Read the full post at Inside Adwords. 3 Quick Tips to Simplify Your Bid Optimizations | PPC Hero Carrie…
  • Are you organic search snippets CTR optimised?

    Anthony Coe
    13 Nov 2014 | 7:15 am
    To some of you, this may seem like an odd question. I mean, surely if you have optimised a page for a keyword and it ranks in position #1, then you are doing good SEO, right? Well, this all depends if searchers are clicking your search snippet. If they are ignoring it or favouring your competitors, then your search snippet is not click-through rate (CTR) optimised. For those of you unfamiliar with the term, CTR refers to the number of times a searcher clicks a result divided by the number of impressions or times the ad is shown. If you have worked in PPC, the importance of optimising your CTR…
  • 5 Tips for Getting Started with Google Webmaster Tools.  

    Anthony Coe
    11 Sep 2014 | 1:23 pm
    So you want more organic traffic and leads right? Google Webmaster Tools (WMTs) is an awesome free tool that offers you plenty of valuable ways to manage how Google indexes your website pages, diagnose technical issues and gain key insights into how your website displays and performs in the search engines results. In this post, we have handpicked a few of the most important WMTs features to ensure your website is correctly optimised to be crawled, indexed and ranked by Google. But first a few points on getting your site verified: Getting Verified Before you can start using Google WMT for your…
  • How Adwords Editor Can Streamline Your Campaigns

    Anthony Coe
    17 Aug 2014 | 10:20 pm
    AdWords Editor offers advertisers a free and fast way to make streamlined changes to their AdWords accounts, overcoming the complexities of manual duplication and replication of keywords, ads and ad groups. One of the main benefits is the power to replicate a campaign in seconds and then perform extremely fast edits. For example, if you are targeting a campaign to a Sydney audience and you want to start a Melbourne focused campaign, using the search & replace feature, you can replace all mentions of Sydney in keywords, ads and ad groups in one go. In this post, we help you become more…
  • How Quality Score Affects Adwords Campaigns

    Philip
    7 Aug 2014 | 2:36 pm
    If you’ve ever run your own Google Adwords campaigns, you’ve no doubt encountered “quality score.” Quality score (QS) is not just some magical number, it actually represents the quality of your Adwords keywords. A higher score is obviously better as it’s an indication that Google considers keywords, landing page and click-through rate to be of high relevance and quality. In short, if the QS of a keyword is low it means you’re doing something wrong. It’s probably also something that you want to address as it has a meaningful impact on the CPC of your ads. You can rank…
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