Paid Search

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  • New Study: The Impact of Digital on In-Store Shopping

    Inside AdWords
    Rob Newton
    23 Oct 2014 | 4:00 am
    We've all heard the theories that people who do research online no longer care about the in-store experience … or don't even go to physical stores any more. Or that shoppers who use a smartphone in a store are looking to buy elsewhere.Google decided to find out how much of this is true. We've just run a research study1 with Ipsos MediaCT and Sterling Brands with the goal of discovering how smartphones and online information have changed the in-store experience.The results, as they say, may surprise you.The full details are available at Think With Google. But here's a sneak peek at what we…
  • SearchCap: Google Rolls Out Pirate Update, Bing Adds MCC, Video Games In Knowledge Graph

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
    Barry Schwartz
    24 Oct 2014 | 1:00 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reports: Google Pirate Update Has Rolled Out This Week Last week, we reported that Google will be pushing out an update to the Google Pirate Update in the... Please visit Search Engine Land for the full article.
  • [Webinar Recording] Cutting-Edge Tactics To Spy On Your PPC Competition

    PPC Hero
    Jamie Newton
    25 Oct 2014 | 9:00 am
    Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic … Read more at PPCHero.com
  • Are You Avoiding These 3 Trouble Areas in International PPC?

    Search Engine Watch - Latest
    Pauline Jakober
    24 Oct 2014 | 6:30 am
    What are some of the most common problems international brands face in their paid search management?
  • Social Media for Social Good

    RKGBlog
    Price Thomas
    21 Oct 2014 | 9:58 am
    Social media is useful for more than posting pictures of cocktails and our favorite outfits. It’s also a valuable medium for charities and non-profits to spread the word about, and efficiently advertise, their initiatives. Social platforms offer organizations an avenue for cost-effective, real-time campaigning, and give them the opportunity to build relationships with potential donors. Organizations can distill their entire message into a series of easily digestible tweets, pins, posts, and photos, and encourage users to take part and build momentum for a particular cause. One of the…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • SearchCap: Google Rolls Out Pirate Update, Bing Adds MCC, Video Games In Knowledge Graph

    Barry Schwartz
    24 Oct 2014 | 1:00 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reports: Google Pirate Update Has Rolled Out This Week Last week, we reported that Google will be pushing out an update to the Google Pirate Update in the... Please visit Search Engine Land for the full article.
  • Video Games Added To Google’s Knowledge Graph

    Amy Gesenhues
    24 Oct 2014 | 9:44 am
    Google is upping its game for gamers, now including video game information in its knowledge graph. Search queries on video games will result in a knowledge graph panel that includes details like the game’s release date, supported platforms, developers, review scores and more. In a report on... Please visit Search Engine Land for the full article.
  • Microsoft Execs Lay Out Strategy For Growing Bing’s Market Share: “We’re Putting Search Where People Are”

    Ginny Marvin
    24 Oct 2014 | 9:07 am
    At a Bing Ads Next event in Redmond, Washington yesterday, Microsoft executives outlined the roadmap ahead for Bing and Bing Ads, which powers paid search advertising on both Bing and Yahoo. In discussing the evolution of Bing and the way Micosoft is thinking about search, Rik van der Kooi,... Please visit Search Engine Land for the full article.
  • Finding Hidden Content Opportunities For Your Local Website

    Rachel Lindteigen
    24 Oct 2014 | 7:00 am
    Once you've fulfilled your website's basic content needs, you'll need to up the ante to stay competitive in search engines. Contributor Rachel Lindteigen shares some tips. The post Finding Hidden Content Opportunities For Your Local Website appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Search In Pics: Google Sukkahs, Android Lollipops & Spy Vs Spy Google Glass

    Barry Schwartz
    24 Oct 2014 | 6:55 am
    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Express Halloween Bags: Source: Google+ Jon Stewart At Twitter:... Please visit Search Engine Land for the full article.
 
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    PPC Hero

  • [Webinar Recording] Cutting-Edge Tactics To Spy On Your PPC Competition

    Jamie Newton
    25 Oct 2014 | 9:00 am
    Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic … Read more at PPCHero.com
  • 5 Tips For PPC Success in the Health & Supplement Vertical

    Cassie Oumedian
    24 Oct 2014 | 10:00 am
    Series week continues as we assess PPC management across different industries. Yesterday, Kristina covered the Tourism and Travel industry. Today, Cassie will be discussing the Health and Supplement Industry.   The Health … Read more at PPCHero.com
  • Bing Ads Announces Universal Event Tracking

    Kevin Klein
    24 Oct 2014 | 8:09 am
    Bing Ads announced their Universal Event Tracking functionality. In layman’s terms, it’s goal customization, designed for flexibility from one business to the next. Read more at PPCHero.com
  • PPC Insights for the Tourism & Travel Industry

    Kristina McLane
    23 Oct 2014 | 9:15 am
    Series week continues as we assess PPC management across different industries. Yesterday, Kevin covered the Healthcare industry. Today, Kristina is discussing the Tourism and Travel industry.   When I think of the … Read more at PPCHero.com
  • Get Tips With The Leading Experts In PPC!

    Jamie Newton
    23 Oct 2014 | 6:30 am
    Every week, our own Hanapin and PPC Hero account managers (and in-house experts) conduct webinars packed with tips, tricks, and actionable takeaways that will turbocharge your accounts and bring you … Read more at PPCHero.com
 
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    Inside AdWords

  • New Study: The Impact of Digital on In-Store Shopping

    Rob Newton
    23 Oct 2014 | 4:00 am
    We've all heard the theories that people who do research online no longer care about the in-store experience … or don't even go to physical stores any more. Or that shoppers who use a smartphone in a store are looking to buy elsewhere.Google decided to find out how much of this is true. We've just run a research study1 with Ipsos MediaCT and Sterling Brands with the goal of discovering how smartphones and online information have changed the in-store experience.The results, as they say, may surprise you.The full details are available at Think With Google. But here's a sneak peek at what we…
  • Online Retailers: The Secret to Seasonal Success in 2014

    Rob Newton
    16 Oct 2014 | 8:02 am
    Originally posted on the Google Analytics blogPlan ahead.Over the past few years, we’ve seen the holiday rush begin earlier and earlier. And we’ve also noticed that the shopping frenzy is extending beyond the traditional season, with transaction rates in 2013 boasting lifts even after Christmas. These trends make for a lot of opportunity for online retailers, but you need to play your cards right. The most important thing you can do to ensure seasonal success is to plan your digital strategy now.  We’ve analyzed transaction behavior from a portion of our Google Analytics accounts…
  • 2014 Holiday Shopper Research: Shopping Never Sleeps

    Rob Newton
    9 Oct 2014 | 9:00 pm
    This holiday shopping season will be our most connected ever, with devices at our fingertips helping us hunt for deals in short moments—whether it’s on a laptop at work or on a smartphone right before bed. In fact, one third of all shopping searches on Google happen between the hours of 10 p.m. and 4 a.m.1 That’s because shopping doesn’t stop once the mall closes. Today’s shopper spends more time than ever researching purchases online at all hours of the day; we’ve gone from midnight snacking to midnight shopping.To understand how digital trends will impact this year’s shopping…
  • Introducing Custom Affinity Audiences across the Google Display Network

    Rob Newton
    7 Oct 2014 | 8:59 am
    Over the past 2 years, we’ve launched affinity and in-market audiences, two new ways to help advertisers reach people across the Google Display Network who are most likely to be receptive to their messages. For example, if you’re marketing a new car for 2015, affinity audiences makes it possible to reach auto enthusiasts, while in-market audiences lets you find people who are actively shopping for a car.Introducing Custom Affinity AudiencesIn the coming weeks, we’re rolling out our newest offering in this suite -- custom affinity audiences. It gives you the flexibility to reach exactly…
  • Top holiday tips for retailers

    Rob Newton
    2 Oct 2014 | 8:05 am
    With October kicking off this week, the holiday shopping season is just around the corner. According to our recent research, 29% of shoppers plan to start their holiday shopping before Halloween. With this in mind, we’ve put together a Holiday Shopping Checklist filled with the season’s best practices for retailers to maximize performance across both Search and Shopping campaigns. In addition to our checklist, here are the top holiday trends from last year and tips from the Google Shopping team on how to make this Q4 a good one.Address increased shopping demand today. Last holiday season,…
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    RKGBlog

  • Social Media for Social Good

    Price Thomas
    21 Oct 2014 | 9:58 am
    Social media is useful for more than posting pictures of cocktails and our favorite outfits. It’s also a valuable medium for charities and non-profits to spread the word about, and efficiently advertise, their initiatives. Social platforms offer organizations an avenue for cost-effective, real-time campaigning, and give them the opportunity to build relationships with potential donors. Organizations can distill their entire message into a series of easily digestible tweets, pins, posts, and photos, and encourage users to take part and build momentum for a particular cause. One of the…
  • Using Google’s New Merchant Promotion Tool to Speed Up PLA Promo Changes

    Matt Lacy
    20 Oct 2014 | 7:36 am
    Using Google Merchant Promotions has proven to be a great way to increase traffic to your PLAs. By uploading the details in the Merchant Center, you provide Google with the opportunity to display promotional text alongside your PLAs, giving consumers enticing offers that lead to higher click-through rates. The only trouble was that adding new promo information could be an overly cumbersome process, until recently. Google recently released a new tool in the Merchant Center that has made uploading Merchant Promotions a bit more straightforward. Merchants can now create Merchant Promos with the…
  • Holistic SEO: The Foundation of Your Conversion Funnel

    Laura Scott
    16 Oct 2014 | 6:53 am
    Understanding your customers’ purchase behavior is crucial to maximizing the return from your marketing efforts. What is pulling them into your conversion funnel? Where do they exit? What is the difference between a visitor and a converter? One objective of holistic SEO is to understand your users’ path to conversion and what they need in each phase of your conversion funnel. With that understanding, your site can be optimized so that visitors in each phase have an appropriate page that meets their unique needs. In addition to aligning your content with your searchers’ needs, good…
  • Impact of Google Close Variant Matching Starting to Surface

    Andy Taylor
    15 Oct 2014 | 7:57 am
    It’s been nearly two months since Google rolled out the release of mandatory close variant matching for all exact and phrase match keywords, much to the concern of RKG and others in paid search. Taking a look at the overall impact of this change, we are starting to see slight shifts in the makeup of Google traffic. Traffic Levels by Keyword Match Type Nearly all advertisers at RKG chose to opt out of close variant matching when it was still optional. With exact and phrase match keywords now eligible to show for a wider variety of queries, it seems logical to assume that accounts which…
  • RKG Digital Marketing Report: Q3 2014 Released

    Andy Taylor
    14 Oct 2014 | 10:27 am
    Today we are excited to release the Q3 2014 edition of the RKG Digital Marketing Report. Download the report for over 50 detailed charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more. Click Here to Download the RKG DMR for Q3 2014 Here’s a glimpse of what you can expect from the DMR across the different channels we studied. Paid Search RKG found that growth in Q3 was fueled primarily by product ads, with Google Product Listing Ads and Bing Product Ads…
 
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    Traffick: The Business of Search

  • In Online Reviews, How Much Negativity Do We Really Want?

    Andrew Goodman
    14 Oct 2014 | 8:35 am
    Recently, I was pleased to see such extensive coverage of Nancy Peterson and HomeStars in a piece by Diane Jermyn in The Globe and Mail. One common misconception that cropped up, and you see it often with accounts of today’s online review sites, is an assumption that you should see about the same number of negative reviews as positive reviews. Seriously? Even with a low-barrier-to-entry task like writing a short novella or opening a smoothie stand, you rarely see an even distribution. Those who take the risk to devote their time (or lives) to an enterprise, unsurprisingly, typically get…
  • Growing Together Can Be Disorienting

    Andrew Goodman
    14 Sep 2014 | 9:26 am
    Earlier this year, we were sad to wind down a relationship with an eight-year client. It wasn’t unexpected. Few projects take eight years to complete, and despite the need for close and meticulous ongoing campaign management, sometimes when you’re in bed together for eight years, it’s perceived that you’ve run out of ideas. We were instrumental to taking the company from below $500,000 in annual revenues to above $50 million. We’re proud of that. We did our part. We were also frequently blown away by the client’s drive, guts, and innovation. In addition to…
  • Twitter: First Publisher to Directly Counsel Advertisers on How to Blur the Line?

    Andrew Goodman
    4 Jun 2014 | 7:43 am
    At a recent keynote by Twitter Canada head Kirstine Stewart, I was struck by how she advised companies to engage their audiences with rich content first and foremost. In this regard, Twitter executives seem to play a hybrid role. Maybe it’s just the lower headcount, but advocates like Stewart have to walk the fine line of explaining the ad units to potential buyers, while urging companies to properly ‘get’ social media and to (yes) focus more on their followers and their unpaid content than on their ads. It’s as if a Twitter exec has to be at once Matt Cutts, extolling…
  • Je Me Souviens: The European Court Has to Be Wrong

    Andrew Goodman
    15 May 2014 | 8:21 am
    I’m certainly not qualified to work through the constitutionality of any proposed legislation, or legal judgment, that might seek to uphold privacy rights to the extreme of making it a publisher’s job to hide publicly-available information at an individual’s request, even in North America, let alone Europe. But a little common sense, please. Search engines aren’t perfect, but if we search diligently using the right queries, they remain an oasis of transparency in a world of manipulated communications. This is precisely why you have to buy advertising if you want to…
  • Sport Chek’s Big Facebook Ad Test: Revealed

    Andrew Goodman
    24 Apr 2014 | 7:56 am
    Is online advertising effective? Exactly how effective? It depends how you measure. Facebook’s Sheryl Sandberg cites a recent case study by Canadian sporting goods chain Sport Chek attempting to prove that Facebook ads provide a greater lift than paper flyers. “During the two week experiment, sales rose across Sport Chek stores nationwide by 12 per cent.” On the strength of these results, the company will shift 25% of its print ad budget to digital spending in the coming year. Aha! Targeted digital ads work better than paper flyers very few people read. But one suspects…
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    The Clix Marketing Blog

  • #PPCFright2014 Day 6 – Do You See Dead Data?

    Robert Brady
    25 Oct 2014 | 6:57 am
    Caution: Spoiler Alert (but if you haven’t seen The Sixth Sense by now, you’re not going to) I remember the first time I watched The Sixth Sense. That point at the end when you learn that Bruce Willis’ character has been dead the whole time? Yeah, I was totally floored and couldn’t wait to see it again to see what signs I had missed. They were there the whole time! A similar situation can occur with your PPC accounts if you’re not careful. How might you ask? Consider the following situation: You run a PPC account with the main goal of lead generation. Your…
  • #PPCFright2014 Day 5: Beware The Walking Dead

    Amy Bishop
    23 Oct 2014 | 10:00 pm
    You’ve seen the tell-tale signs of a zombie in an account, right? A change history with next to nothing in it, automated rules carrying the bulk of recent updates, or maybe just an account structure that lacks consistency and strategy? There are different types of zombies but I’m referring to the “Walkers”.  They perform basic functions based upon instinct but they don’t strategize or think critically.  They are habitual and reactive. They are a danger to your performance. The zombie apocalypse isn’t the only thing looming on the horizon.  One of the nation’s largest (if…
  • #PPCFright2014 Day 4: The 5 Omens of a Departing Client

    Mae Polczynski
    23 Oct 2014 | 1:21 pm
    The black cat, the perching crow, the flicker of a candle. In a horror movie these harbingers are soon followed by carnage. Even if we are all providing brilliant, premium digital advertising services, we can still lose a client to a rare breech in best practices, changes in the client’s growth plan or internal structure, or other unforeseen dangers. Here are five terrifying signs your client is creeping away: Someone is lurking: Suddenly there is a new PPC expert joining your calls and asking lots of questions. When a client adds a new mysterious team member to your calls it should give…
  • #PPCFright2014 Day 3 – The Art (and Danger) Of Trick-Or-Treating

    Amy Bishop
    21 Oct 2014 | 10:00 pm
    Welcome to Day 3 of #PPCFright2014! Today’s post is about a very important topic: Trick-or-Treating. Of course you should never trick or treat alone, so this is a group post! A big costume hat tip goes out to John Lee, Michelle Morehouse and Robert Brady for their contributions! I know what you’re thinking, “Trick-or-treating doesn’t sound very scary…” but we’re all adults here and there’s no shame in admitting fear, so I’ll go ahead and call out the elephant in the room.  The scary thing about trick-or-treating is that not all houses pass out good candy. …
  • #PPCFright2014 Day 2 – Identifying Stranger Data Danger In Your PPC Account

    Michelle Morehouse
    21 Oct 2014 | 6:52 am
    You wake up feeling great, have yourself a fantastic morning, then get settled in and ready to look at your PPC account. Something’s off. Maybe conversions have tanked or skyrocketed. Maybe your CTR data is very inconsistent. Your costs may have plummeted or gone through the roof. Whatever the case, something is up. Something strange is messing with your account and you’re the one who needs to figure out what. So what do you do next? Time to investigate. We need to figure out what type of stranger we’re dealing with here. Gear up and grab your mouse, keyboard, critical thinking skills,…
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    John Battelle's Search Blog

  • Around The Kitchen Table, a Better Way To Finance “Secondaries” Is Born

    jbat
    23 Oct 2014 | 10:10 am
    The post Around The Kitchen Table, a Better Way To Finance “Secondaries” Is Born appeared first on John Battelle's Search Blog. Nearly a decade ago I was two years into starting a new company, one that was growing quickly, but at the same time struggling with all the classic problems of a startup. We needed to raise more capital, we needed to hire more of the right people, and we needed to retain and motivate the people we already had brought onboard. But more than anything, I was personally struggling with whether I could keep up the pace. This was my fourth startup, and…
  • “Peak Google”? Maybe, But Is “Native” The Reason?

    jbat
    23 Oct 2014 | 10:00 am
    The post “Peak Google”? Maybe, But Is “Native” The Reason? appeared first on John Battelle's Search Blog. From Thompson’s “Peak Google” post. I love Ben Thompson’s Stratechery site, so much in fact that I’m writing a response to his recent “Peak Google” post, even though these days most of us limit our bloggy commentary to the 140-character windows of Twitter. I’m responding to Thompson’s post for a couple of reasons. First of all, the headline alone was enough to get me interested, and judging from the…
  • Else 10.13.14: Smiling Happy Facebook People (Not Teens, Though)

    jbat
    12 Oct 2014 | 5:00 pm
    The post Else 10.13.14: Smiling Happy Facebook People (Not Teens, Though) appeared first on John Battelle's Search Blog. Now you can buy real, smiling, happy shiny people all over the web, courtesy Facebook. Today’s summary covers the past two weeks of worthy reads, with a strong dose of the Internet’s twin titans Facebook and Google. I’ve also been busy writing on Searchblog, so you’ll find three of my own pieces highlighted below. Facebook’s new Atlas is a real threat to Google display dominance — Gigaom The first such challenge in … forever.
  • Living Systems and The Information First Company

    jbat
    11 Oct 2014 | 5:32 pm
    The post Living Systems and The Information First Company appeared first on John Battelle's Search Blog. A map tracing the information flows within Uber’s San Francisco market. One of the great joys of my career is the chance to speak at gatherings of interesting people. Sometimes it’s an unscripted, wide ranging conversation (like during Advertising Week, for example), but other times it’s a formal presentation, which means many hours of preparation and reportage. These more formal presentations are opportunities to consolidate new thinking and try it out in front of…
  • My Picks for NewCo Silicon Valley

    jbat
    9 Oct 2014 | 9:18 am
    The post My Picks for NewCo Silicon Valley appeared first on John Battelle's Search Blog. We’re more than halfway through the NewCo festival season, with Amsterdam, San Francisco, Detroit, New York, and London/UK behind us, and Silicon Valley, Boulder, and Los Angeles coming up. Next up is Silicon Valley, which goes off Oct. 21 – 23, centered on the axis of Palo Alto. This year’s Silicon Valley festival is a pilot – Silicon Valley is more of an idea than an actual *place* per se – and NewCo tends to thrive in city centers. But we’ve found a great…
 
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    Bing Ads & Microsoft Advertising Community

  • Bing Ads Opportunities Tab is Now Available in All Markets

    Rachel Li - MSFT
    24 Oct 2014 | 9:00 am
    Back in August, we announced the availability of the Opportunities tab in Bing Ads with the caveat that it was a US only release at that time. Today, I’m pleased to let you know that the Opportunities tab has now been rolled out to all Bing Ads markets!* If you’re not already familiar with the Opportunities tab, it’s a feature within Bing Ads that not only provides you with campaign performance optimization suggestions, but lets you preview what the estimated impact of implementing...(read more)
  • Rastreamento universal de eventos: uma nova e aprimorada forma de rastrear as atividades de seu site no Bing Ads

    Nishant Gupta - MSFT
    24 Oct 2014 | 7:00 am
    Temos o prazer de anunciar a disponibilização geral do Rastreamento universal de eventos (UET, Universal Event Tracking) para nossos anunciantes em todo o mundo. O UET fornece um forma simples porém eficiente de definir e rastrear as metas (desempenho/conversão) que são importantes para seus negócios. Com o UET, você pode associar o sucesso dessas metas às suas campanhas publicitárias em várias contas, campanhas de anúncios e dispositivos. Ele permite que você, o anunciante, saiba: Que campanhas de…
  • Universal Event Tracking: una forma nueva y mejorada de llevar un seguimiento de la actividad del sitio en Bing Ads

    Nishant Gupta - MSFT
    24 Oct 2014 | 5:30 am
    Nos complace anunciar que ya está disponible de forma generalizada el Universal Event Tracking (UET) para nuestros anunciantes de todo el mundo. UET es un método sencillo  y eficaz para definir y llevar un seguimiento de los objetivos (rendimiento/conversión) importantes para el negocio. Con UET podrá asociar la consecución de estos objetivos con las campañas publicitarias en todas las cuentas, campañas y dispositivos. Le ayudará como anunciante a saber: Qué campañas publicitarias son las más eficaces en…
  • Universal Event Tracking: Eine neue und verbesserte Möglichkeit, die Aktivitäten Ihrer Website in Bing Ads zu verfolgen

    Nishant Gupta - MSFT
    24 Oct 2014 | 3:33 am
    Wir freuen uns sehr, unseren Werbekunden weltweit die allgemeine Verfügbarkeit von Universal Event Tracking(UET) ankündigen zu dürfen. UET bietet eine ebenso einfache wie leistungsstarke Möglichkeit, (Leistungs-/Konversions-)Ziele, die für Ihr Unternehmen wichtig sind, festzulegen und nachzuverfolgen die für Ihr Unternehmen wichtig sind. Mit UET können Sie den Erfolg dieser Ziele mit Ihren Werbekampagnen über verschiedene Konten, Anzeigenkampagnen und Geräte hinweg verbinden. Sie als Werbekunde gewinnen daraus folgende Erkenntnisse: Welche…
  • 通用活動追蹤:在 Bing Ads 中追蹤網站活動更好的新方式

    Nishant Gupta - MSFT
    23 Oct 2014 | 8:02 pm
    告訴您一個好消息,通用活動追蹤  (Universal Event Tracking,UET) 已經對我們位於全球各地的廣告主公開銷售。UET 是一種簡單又強大的方式,能讓您定義和追蹤對您的業務而言最重要的目標 (成效/成交)。有了 UET,您就能透過您跨帳戶、跨廣告活動和跨裝置的廣告活動達成這些目標。UET 能讓廣告主了解到: 廣告經費的投資報酬率 (ROI) 為何。 此外,UET 為 (即將推出!)…
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    Compete Blog

  • The Weekly Compete Pulse

    Laura Cantwell
    25 Oct 2014 | 7:54 am
    With October drawing to a close, we bring you the final Weekly Compete Pulse of the month! Here are five of our favorite articles from the past week. If you missed them, here’s your chance to get caught up on the world of digital marketing! Online Retailers Positioned To Take Bite Out Of Pet Sales Things are a-changing in the pet care industry. With the comparatively low cost of entering the ecommerce stratosphere, physical stores are battling some serious competition. Online-only stores are taking off within the industry and have seen strong traffic growth. Read more on the Millward Brown…
  • Online-Only Retailers are Positioned to Take a Bite Out of Pet Sales

    Jason Caine
    21 Oct 2014 | 8:33 am
    The continued growth of ecommerce in CPG and grocery categories is creating a host of new challenges for both retailers and CPG brands. The relatively low cost of entry into ecommerce versus traditional brick and mortar retail businesses has resulted in dozens of new online retailers across CPG categories. For example, the razor category has gotten a lot of attention recently, where DollarShaveClub.com has grown from nothing to almost 800,000 shoppers a month in just two years. For consumers, the convenience of ordering regularly purchased items online represents a significant opportunity for…
  • Sunday Series: Test Prep Sites Score Well

    Laura Cantwell
    19 Oct 2014 | 8:34 am
    It’s fall, and for high school seniors that means one thing: college applications. In September the sites in our test preparation category saw strong MoM growth, particularly those that focus on college admission tests. Collegeboard.org did well last month. Up 35% in traffic from unique visitors, the site made its way into the top 1000 sites, pulling in with a Compete Rank of #946. The SAT-focused page of the website, sat.collegeboard.org, received s total of 1,175,734 UVs in September. The website associated with the other prominent college admissions exam, actstudent.org, saw substantial…
  • The Weekly Compete Pulse

    Laura Cantwell
    18 Oct 2014 | 8:44 am
    In this edition of the Weekly Compete Pulse, we’ve featured a few of our favorite email marketing, content marketing, and overall digital marketing articles. If you missed any of them on our feeds this week, take a look at them below! What Really Makes a Digital Ad ‘Premium?’ Advertising Age is reestablishing their definition of “premium” ads within the confines of context and content. To educate yourself on their take on the term, and to learn their three things that advertisers need to consider in order to optimize their premium ads, check out the article. Email Marketing…
  • Sunday Series: US Open Serves Up Some Heat

    Laura Cantwell
    12 Oct 2014 | 8:33 am
    With the release of September data comes a new list of fast moving categories! Topping the list is tennis, with several related sites seeing a dramatic increase in traffic in September. Likely, this is due to the US Open, which began in August and awarded its champions during the September 8 finals. Traffic to usopen.org increased significantly in September, up 330.51%. The site saw its annual spike in traffic last month jumping from under 400,000 unique visitors in August to 1.7 million in September (up from 1.3 million in September 2013). Moreover, average stay has dramatically lengthened…
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    Search Engine Journal

  • Competitive Analysis: A Look Into the Online Food Industry by @VogelLara

    Lara Vogel
    25 Oct 2014 | 7:58 am
    The Internet has brought many changes to our lives, from the way we communicate to how we work and entertain ourselves. Today, I will discuss how the Internet has revolutionized one of the most ancient and essential practice of us human beings: eating! Nowadays, how many of us still have time to spend shopping at supermarket, and even more time at home to prepare a meal from scratch? Whether you want to buy groceries without leaving your home, or have a ready-to-eat meal delivered to your door, the online food industry has it all for you. Let’s investigate! The Evolution of the […]The…
  • Ad-free Social Network Ello Raises $5.5 Million In New Venture Funding by @mattsouthern

    Matt Southern
    25 Oct 2014 | 12:34 am
    Ello, the new social network that whose mandate is to never display ads or sell user data, just completed a round of venture funding where they raised $5.5 million. Re/code originally reported this news, which they received from Ello CEO Paul Budnitz. According to Budnitz, the funding will be put towards building the back-end infrastructure to better support Ello’s rapidly growing user base. Ello has gained hundreds of thousands of users in only a matter of weeks. Ello is invite only, and At its peak the social network was receiving up to 50,000 invite requests per hour. Ello even had…
  • Larry Page Transfers Leadership Of Core Google Products, Including Search, Re/Code Reports by @mattsouthern

    Matt Southern
    24 Oct 2014 | 10:24 pm
    Re/code reported late Friday evening on a reorganization of Google management. Sources close to the situation tell Re/code that Google CEO Larry Page is transferring leadership of core Google products to Sundar Pichai. A memo was reportedly sent to Google staff this afternoon informing them of the changes. Pichai will now oversee research, search, maps, Google+, commerce and ad products and infrastructure. In addition, Pichai will retain his responsibilities of overseeing Android, Chrome, and Google Apps. Page stated in a memo to staff that the changes will allow him to focus his attention on…
  • Facebook Embraces Anonymity With The Launch Of New ‘Rooms’ iOS App by @mattsouthern

    Matt Southern
    24 Oct 2014 | 2:37 pm
    Facebook has announced the launch of new iOS app that encourages users to interact anonymously in a way that’s reminiscent of late 90’s – early 2000’s chat rooms. The company concedes that’s where the inspiration for the app came from, stating in the announcement that ‘Rooms’ was “inspired by both the ethos of these early web communities and the capabilities of modern smartphones.” Rooms works by allowing users to create their own identities, with no link to any social media profile, and create a message board (Room) focused on a specific topic. Other users can then join and…
  • How to Diagnose and Cure 9 Major Content Marketing Problems by @CopyPress

    Stefan Winkler
    24 Oct 2014 | 7:31 am
    Are your content marketing efforts in good health? Most mistakes people make with content marketing are totally avoidable. Let’s look at how to avoid the most common problems. Symptom 1: No Steering Wheel, No Focus Using content marketing without a strategy is like trying to drive a car without a steering wheel – you will get nowhere fast. If you’re not sure who you’re creating content for and what they need to get from it, then you’re definitely suffering from this content marketing disease. The Cure: Fix it by thinking up front about: —  who your main customers are — […]The…
 
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    AdWords Agency Blog

  • Dynamic creative tools support programmatic media buys

    Nicole Burgan
    24 Oct 2014 | 7:15 am
    Cross-posted from the DoubleClick Advertiser blogAs we introduced on Wednesday and explained further yesterday, it’s critical to pair your media buying strategies with smart creative strategies to develop more successful digital campaigns. A media buy is only as good as the creative that goes into it! Our second creative and media pairing revolves around the idea of programmatic: When you are buying your media programmatically (automatically, in real-time, with granular information about each viewer) you should also be building your creative messages automatically, in real time, for…
  • Powerful creative management tools support large-scale campaigns: A deep-dive into Asset Library

    Nicole Burgan
    23 Oct 2014 | 7:27 am
    Cross-posted from the DoubleClick Advertiser blogYesterday, we announced 13 updates to our DoubleClick Creative Solutions and explained how advertisers can develop more successful campaigns by pairing their media buying strategies with smart creative.Pairing #1 from yesterday’s post centered on scalability: Creative agencies need robust creative management tools to keep up with the scale and complexity of increasingly large media buys. The new Asset Library tab that launched this week in DoubleClick Studio provides just that -- it allows creative agencies to easily scale and manage their…
  • 13 new DoubleClick Creative Solutions to make your campaigns more successful

    Nicole Burgan
    22 Oct 2014 | 7:49 am
    Cross-posted from the DoubleClick Advertiser blogSavvy advertisers know they need to pair smart creative with their media buying strategies, to accomplish successful digital campaigns. Today, we're making it easier than ever to do just that with 13 new tools across our DoubleClick Creative Solutions. These updates help advertisers succeed with four key creative + media pairings:1. Powerful creative management tools support large-scale campaigns2. Dynamic creative tools support programmatic media buys3. HTML5 and in-app creative tools support mobile ad targeting4.
  • Introducing Custom Affinity Audiences across the Google Display Network

    Nicole Burgan
    7 Oct 2014 | 9:20 am
    Cross-posted from the Inside AdWords blogOver the past 2 years, we’ve launched affinity and in-market audiences, two new ways to help advertisers reach people across the Google Display Network who are most likely to be receptive to their messages. For example, if you’re marketing a new car for 2015, affinity audiences makes it possible to reach auto enthusiasts, while in-market audiences lets you find people who are actively shopping for a car. Introducing Custom Affinity AudiencesIn the coming weeks, we’re rolling out our newest offering in this suite -- custom affinity audiences. It…
  • Top holiday tips for retailers

    Nicole Burgan
    2 Oct 2014 | 11:14 am
    Cross-posted from the Inside AdWords blogWith October kicking off this week, the holiday shopping season is just around the corner. According to our recent research, 29% of shoppers plan to start their holiday shopping before Halloween. With this in mind, we’ve put together a Holiday Shopping Checklist filled with the season’s best practices for retailers to maximize performance across both Search and Shopping campaigns. In addition to our checklist, here are the top holiday trends from last year and tips from the Google Shopping team on how to make this Q4 a good one.Address increased…
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    aimClear® Blog

  • The Brand in Your Hands: Top Insights From the Front Lines of Community Management

    Kevin Watterson
    24 Oct 2014 | 7:05 am
    Community managers have their client’s reputation at their fingertips every time they take to the keyboard. A typical community manager (CM) for a national brand can have hundreds of interactions a day. Every post and every response carries the potential reward of a new customer…and the potential consequence of a viral fail that will get your client mocked around the world. Other than that the job’s a blast. Hidden behind those interactions are countless decisions that go into a day’s work for the typical CM. Look at all the questions a CM has to answer for just one response to a…
  • Attending #SMX Social? Register NOW for Social Content Distribution Workshop & Dominate!

    Amber Krohn
    16 Oct 2014 | 1:47 pm
    Coming up in November, our aimClear team will head to Sin City for SMX Social. SMX Social is an annual highlight conference and we’re excited to once again conduct our vaunted workshop.  Held November 18, aimClear’s Social Content Distribution for SEO will take place at the ARIA Resort & Casino. Join our internationally accomplished team to unravel the least understood and most powerful tactic in online marketing: paid/organic social content distribution. Workshop attendees will each receive a (free!) copy of “The Complete Social Media Community Manager’s Guide: Essential Tools…
  • Stop Developing Brain Dead Content. Give the People What They Want.

    Ryan McGrath
    14 Oct 2014 | 1:27 pm
    The demand for desirable content that connects customers with brands is nothing new, but its mammoth progression, especially online, has left some marketers squeezed for content ideas. Many of us understand the need to develop fantastic content that excites customers, builds brand affinity, engages and drives customer acquisition, but how do we generate a never-ending stream of new stories that resonates with our customers? By listening to our audiences. Marketers can easily leverage online brand chatter, reputation monitoring and customer feedback through online and offline avenues to…
  • Usability Expert, Shari Thurow, SHOCKING Retort to Responsive Design

    Kevin Watterson
    14 Oct 2014 | 12:16 pm
    Shari Thurow lives at the intersection of search and usability, so when she says listening is the key to creating a great user experience, we should listen. Shari spent time with Marty Weintraub on the expo floor at SMX East zooming out to hit the key bullet points marketers need to remember when thinking about user experiences and user interfaces.
  • B2B Marketing SPLASH at #SMX East With Casie Gillette

    Kevin Watterson
    13 Oct 2014 | 1:14 pm
    As Director of Online Marketing and B2B expert at KoMarketing, Casie Gillette has heard it a thousand times: Why should I care about social? The short answer: Customers! Casie walked the floor with Marty at SMX East to share insight on where social sits in the marketing mix and the one thing that will blow your mind from where marketing used to be.
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    www.PerryMarshall.com

  • Brutal Tales of Entrepreneurial Obstinance (Interview with Megan Macedo).

    Perry S. Marshall & Associates (Perry S. Marshall)
    10 Oct 2014 | 11:19 am
    Ever feel like you’re trying to knock down doors with the soft skin of your nose? Spinning your wheels? Trying to stuff down who you REALLY are so you can pretend to be who you think you SHOULD be? Here’s my story of stubbornness, misguided persistence, and deafness to the wise whispers of intuition. Maybe it can save you a few years of frustration…and a few layers of skin on your nose! Go to SelfDisclosure.tv for more episodes and extra content, including an mp3 of Megan’s interview with Perry.
  • Do You Know Anyone Who Actually Works 4 Hours a Week?

    Perry S. Marshall & Associates (Perry S. Marshall)
    23 Sep 2014 | 7:18 am
    Tim Ferriss’s brilliant book, “The 4-Hour Work Week”, was loaded with time-saving, money-saving insights. But do you know any wealthy person who actually works only 4 hours per week? I do. Watch the video. From 60 Hours to 20…Get Mastermind Club 12 Here
  • A “Frying Pan Upside the Head”

    Perry S. Marshall & Associates (Perry S. Marshall)
    16 Sep 2014 | 9:20 am
    How a concussion sustained during a flag football game forced one entrepreneur to “do nothing” for a few days…and gave him a new vision for the future. Listen to my brief interview here. MP3 (Right-click and select Save Link As…)
  • Why Star Principle is the Most Important of All Business Strategies

    Perry S. Marshall & Associates (Perry S. Marshall)
    13 Sep 2014 | 7:06 am
    Click Here to Apply
  • Thoughts on Isaac Newton

    Perry S. Marshall & Associates (Perry S. Marshall)
    12 Sep 2014 | 6:00 am
    Click Here to Watch the Video.
 
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    » PPC Consulting Firm »

  • Is Perfecting PPC Campaign Structures Driving You Crazy?

    Greg Meyers
    23 Oct 2014 | 7:35 am
      Years ago, I was told by in Father-in-law and backed up by others in the Family that there is an old Italian Myth which claims that a Donkey thinks about killing its owner 9x a minute everyday. That is crazy right? Well, let’s consider how many times have PPC marketers go back and forth on how to organize campaigns and adgroups. For my experience, it’s one of those constant things that always seem to question the initial strategy. However, there are “rational” reasons to change up the structure once in a while to get the most out of the advertisers budget.
  • Google Channeling “Magazine Layouts” for Better Mobile User Experience

    Greg Meyers
    29 Sep 2014 | 9:35 am
    Ahh, the evolution on online behavior keeps on changing and in many cases, it’s starting to reinvent itself into the “ol magazine” world. We went from Desktops, to Smartphones, then Tablets. As more and more of these devices are being developed, Google has once again “stepped up the plate” to leverage all of these variations so that advertisers can get their most bang for their buck, or shall I say Googles’ buck. Let’s discuss…   In a recent article entitled “Building the next generation of display ads for a multi-screen world”…
  • Hertz Rental Car Winning in PPC Marketing

    Greg Meyers
    15 Sep 2014 | 1:44 pm
    The Rental Car Industry is not only a $24 Billion Dollar Industry, it is also highly competitive landscape, especially within PPC Marketing and Social Media. According to the USA Today article entitled Rental car companies court customers on social media, author Garry Stoller interviews Unmetric CEO Lux Narayan and reveals that “Hertz has the best use of Twitter and the best YouTube channel, and Enterprise has the best use of Facebook. It’s interesting to find that the two largest rental-car companies in the world, Enterprise and Hertz, have found separate niches for building up…
  • Organic Wine Retailers Reveal Diverse PPC Strategies & Budgets

    Greg Meyers
    14 Sep 2014 | 11:00 am
    As someone who has improved his palate over the years and is becoming sort of a “wine snob” these days, I decided to see what the PPC Landscape looked like for Organic Wine Retailers, and boy is it diverse. The Keyword coverage and budgets are vastly different and begs a few questions like: (1) Were they poorly executed from the start?, (2) Too much Competitive saturation? (3) Is it the right audience for a healthy ROI? With the help of PPC Competitive Software such as SpyFu, I have the ability to identify and compare what keywords specific online retailers are bidding on, as well…
  • Hey Nonprofits! Meet Salesforce’s Power of Us Program

    Greg Meyers
    5 Aug 2014 | 12:55 pm
    The Salesforce.com Foundation, (also known as Power of Us Program) help nonprofit organizations and higher education institutions can get access to salesforce.com products and resources to help expand our collective impact. These resources, combined with the programs and expertise of thousands of nonprofit organizations, allows us to create positive change in the world. The Power of Us Program includes: 10 donated Enterprise Edition licenses Deep discounts on additional licenses, products and/or services from Salesforce.com Discounts on Salesforce.com training Discounts on Salesforce.com…
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    Certified Knowledge

  • Learn How to Increase Your Personal Brand with Mel Carson

    brad
    23 Oct 2014 | 7:00 am
    Mel and I did a Marketing Nirvana radio show two weeks ago on personal branding, where we: Introduced personal branding Covered how companies should think about personal brands Talked about corporate measurement And so forth… On this show, we move past the corporate influence and dove into how to increase your personal brand; and cover such topics as: Levels of branding (just in-house rockstar to international speaker) Tactics to increase your brand Measuring your influence Where & how to start speaking Introverts & branding How to monetize your brand If you missed show one and…
  • The AdWords Workshop Early Bird Pricing Ends Soon

    brad
    14 Oct 2014 | 7:00 am
    The early bird pricing discount for SMX Social in Las Vegas ends October 17th. This pricing also gives you a discount on attending the AdWords Workshop; so if you want to attend, save yourself some money by registering today. There are two workshops left in 2014 (and the first 2015 one will most likely won’t occur until March): SMX Milan: AdWords Workshop: When: November 12th, 2014 Where: MiCo – Milano Congressi, Milan, Italy Details: Workshop Details Please note: The workshop will be in English SMX Social: AdWords Workshop: When: November 18th, 2014 Where: The ARIA Resort &…
  • Learn About Personal Branding with Mel Carson

    brad
    9 Oct 2014 | 7:00 am
    Personal branding can help your reputation, your companies reputation, and can lead to a lot of positive gains such as new clients, larger salaries, and new opportunities. It can be difficult to put together a plan for personal branding. You might need your companies buy-in, have them send you to conferences, and of course, there’s work for you to do as well whether it’s pitching conferences to speak or just creating a consistent message across social media. To explore the possibilities of personal branding, I elicited Mel Carson to do two radio shows on branding. Mel Carson is the…
  • The Last Two AdWords Workshops of 2014 are in Las Vegas and Milan, Italy

    brad
    30 Sep 2014 | 7:00 am
    There are only two AdWords Workshops left in 2014; and the first one in 2015 won’t occur until March. The two workshops will be in Vegas and Milan, Italy. SMX Milan: AdWords Workshop: When: November 12th, 2014 Where: MiCo – Milano Congressi, Milan, Italy Details: Workshop Details Please note: The workshop will be in English SMX Social: AdWords Workshop: When: November 18th, 2014 Where: The ARIA Resort & Casino, Las Vegas Details: Workshop Details Please note: The early bird pricing is in effect until October 17th We’ve sold out every workshop this year so if you want to…
  • Top Considerations for Creating & Managing International PPC Accounts

    brad
    25 Sep 2014 | 7:00 am
    Creating and managing international PPC accounts has a set of challenges not seen by accounts run within a country. These challenges can range from picking a home time zone for all your data to semi versus partial translation of ads and websites. There are a lot of ways to tackle these challenges. For instance, you could: Change language target settings; but keep your keywords and ads as they are Translate your keywords; but keep your ads and website in a different language Translate everything Translate British English to US English or Australian English and other combinations in between In…
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    WordStream

  • Can Ello Remain Ad-Free? Here Are 5 Ad-Free Social Networks that Failed

    Dan Shewan
    23 Oct 2014 | 11:06 am
    Hot on the heels of raising $5.5 million in venture capital funding, new social upstart Ello -- hoping to achieve the precarious balance between remaining a truly ad-free social network and financial feasibility -- has converted to a Public Benefit Corporation. What does this mean? Should we all be super-excited? Let’s take a look.Paul Budnitz, Ello CEO. Image via Re/codePromises, Promises: Ello Raises $5.5 Million in VC FundingThe funding news should come as little surprise to anyone who’s been paying attention. After all, at the height of the Ello buzz (which seems to have been a couple…
  • AdWords Competition Guide: 4 Tools to Help You Analyze & Beat Your Competitors

    Helen Edwards
    23 Oct 2014 | 6:47 am
    To be successful in any type of advertising, whether it be digital, radio, or out-of-home, you must keep tabs on your competitors and their tactics. If they are advertising on the subway, chances are you should be too. Likewise, if they are targeting a specific keyword in PPC, so should you.Via PaulThere are a lot of free benchmarks for data available to all AdWords users. Here are four of my favorite tools for analyzing your AdWords competition.Auction InsightsThe Auction Insights report allows you to look at who else is bidding on your keywords. You can see impression shares, average…
  • Webinar: Learn How WordStream & HubSpot Drive Millions of Blog Views a Month

    Elisa Gabbert
    22 Oct 2014 | 6:33 am
    Our blog is a HUGE inbound marketing channel for us, driving over half a million visits every month through sources including organic search, referral links, social and email promotion. HubSpot built a whole platform around the power of blogging for inbound lead gen, and they “eat their own dog food” – tech speak for practicing what you preach.Together, the WordStream and HubSpot blogs drive millions of views every month, and all that top of funnel traffic builds brand awareness, feeds our email and remarketing lists and more! In short, a successful blog is marketing gold.Next week,…
  • Can This AdWords Advice Be Trusted? 5 Questions to Ask

    Erin Sagin
    22 Oct 2014 | 6:27 am
    When it comes to thought leadership in the digital marketing space, there is certainly no shortage of material out there. Not only are there numerous publications dedicated to providing new insights and guidance to marketers, but most agencies are also generating content. With each of these groups pumping out multiple articles a week, the internet is flooded with AdWords advice.At this point, it feels as though the web is oversaturated with digital marketers’ blogposts, whitepapers, cheat sheets…the whole nine yards. And what’s worse is that nearly every article holds the promise of a…
  • 24 Best Social Media Promotion Tools

    Megan Marrs
    21 Oct 2014 | 6:07 am
    With social media as steadfast cornerstone of nearly all marketing (regardless of industry), there’s cutthroat competition for attention across all social networks.You need all the help you can get to promote your content on social media and be noticed. We’re singling out 24 tools, recommended by industry experts and marketing mavericks, that are promised to supercharge your social endeavors.1. Infogr.amA sweet tool to help you make snazzy looking infographics in a matter of minutes. While you won’t be able to have ultimate customization, with plenty of graphics to choose from and…
 
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    Portent » PPC

  • Google to Localize Call Extensions. Hurrah?

    Timothy Johnson
    21 Oct 2014 | 8:30 am
    Starting in early November, Google will allow advertisers to use local area codes in their call extensions that utilize Google forwarding numbers.  Previously, you had two options: use your own number and lose the ability to track calls in AdWords, or use an (866) forwarding number randomly assigned to your ads. With this new feature, local advertisers will get the added benefit of call tracking while keeping the friendly feel of a local area code number in the search results. How do I set it up? Easy! Google will automatically transition all eligible local phone numbers where available.
  • Six Ways to Win on your Competitor’s Branded Keywords

    Chad Kearns
    9 Oct 2014 | 6:00 am
    Occupying your competitor’s SERP space with a pay-per-click ad provides the ability to capture traffic and convert visitors into customers who may have had previous intentions of spending their money elsewhere. While bidding on the branded terms of your competitors is not an innovative practice, poor execution is something we see over and over again. Poor execution when buying on your competitor’s brand names is a terrific way to flush your ROAS down the drain. When looking to go after this type of paid traffic, it is important to look at two sides of the paid search user journey- first,…
  • Pay Per Click Advertising Explained by a Non-PPC Person

    Mike Fitterer
    24 Sep 2014 | 12:18 pm
    Pay Per Click Advertising (PPC) should be an integral part of every company’s online marketing strategy. Seriously, it’s legit. After all, what marketer wouldn’t like having totally transparent marketing spend and return data available just a few clicks away? Oh, every marketer likes that sort of data? That’s what I thought. Here’s the problem. Most people don’t actually understand PPC. Many aren’t even sure what PPC is. In many minds it’s like the functionality of a TV set – you just turn it on and BAM, it works! Well, surprisingly enough that’s not the case. That’s why…
  • Make Your Google Shopping Campaigns Multilingual

    Kiko Correa
    18 Sep 2014 | 9:49 am
    Have you ever stumbled onto a new feature without even realizing it? It just happened to me recently when I told my boss Elizabeth that I had gotten a second, French language, PLA feed going for a client. She looked at me sideways and said “how’d you do that?” Considering she’s covered a PLA base or two (or million) I was pretty shocked that she was surprised. She let me know that “No, Kiko, this hasn’t always been a thing”. Without even meaning to, I had stumbled into something new. I’ll take you through the process I went through to set up Google Shopping campaigns in…
  • PPC and SEO — Shouldn’t They Get Along?

    Laura Oden
    11 Sep 2014 | 1:25 pm
    Both pay-per-click advertising and organic listings vie for your attention when you search, but do the two types of search results always have to be at odds, or can savvy marketers use SEO(Search Engine Optimization) and PPC (Pay-Per-Click) in tandem to dominate the search results? Making Portent history, Laura Oden (PPC Strategist) and Kaitlin McMichael (SEO Strategist) tackle the first tag-team blog post, putting their heads together to figure out how PPC Strategists and SEO Strategists can work together. The thought process was if we can co-exist at a Christmas party, then chances are we…
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    Local Search Solutions

  • How To Make Your SEO Business Sustainable

    Jason Keeler
    19 Oct 2014 | 7:44 pm
    It’s came to my attention that many readers of this blog are actually aspiring SEO’s themselves. Psst! I have a secret I want to share with you…we’re in a crowded industry. Despite the roughly 8.9 million results returned by Google for “Death of SEO”, there’s an ever growing number of people pitching SEO services to businesses large and small. While that’s great for consumers, it might not be great for the sustainability of your SEO business. So how do you combat that? One thing to do (or several things, depending on how you look at it) is to try your hand at emulating…
  • 3 Questions To Ask Before Hiring An Ad Agency For SEO

    admin
    21 Sep 2014 | 9:26 am
    There’s a few ultra-important questions to ask before hiring and ad agency for SEO purposes.  If you don’t get the answers to these questions, you’re probably setting yourself up for disappointment. Why? Because most advertising agencies are focused on delivering creative work, not results.  Others have business models centered on billing you for their time (which, again, does not take results into account). That’s not to say there aren’t agencies with strong, proven search optimization chops.  There certainly are. But there’s far more who have no clue what SEO really is, yet…
  • Cheap Content Writers Aren’t Worth Your Time

    admin
    3 Aug 2014 | 8:10 pm
    Buying Content By The Word Is Beyond Absurd O-desk, Elance, College Writers, Content Runner…all pretty much the same thing. A huge pile of non-native English writers who are willing to crap out a few hundred words for a the cost of a Starbucks latte. Literally. The worst part about people watering down the content marketing landscape with this worthless stuff? The fact that companies buy it. I’m amazed at the fact that more and more of these companies keep showing up in MY inbox, of all places. Especially the ones based in India or Nigeria. I find myself wondering what business…
  • Social Clutter: Unraveling Social Media

    Search Specialist
    8 Jul 2014 | 8:45 pm
    What social outlets are worth your time? The buzz around social media marketing has died down a little bit, especially with the advent of native advertising gaining traction in recent months. Still, it’s a viable outlet for engagement and brand building. Whether you own a brick-and-mortar shop serving a local audience or an online business that reaches customers all over the world, you’re probably using at least one social media outlet to market your business. But with so many options, you may be struggling to justify where you spend your time and dollars. Do you focus on your Facebook…
  • 5 Key Local SEO Ranking Factors

    Search Specialist
    5 Jul 2014 | 8:49 pm
    Local SEO Ranking Factors Are More Detailed Than You Might Think Business owners tend to fall in to two categories when it comes to Local SEO and what impacts a local SERP. The first are those that don’t know a thing about it, and readily admit that. The second are those that read a few blogs or about.com entries, and think it should be a breeze. To those in the second group…I’ll let my good friend Lee Corso express my sentiment below: That’s right. Not so fast my friends. The amount of factors that go in to Google’s placement in local search results is deep.
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    CleverClicks. Refreshingly Transparent PPC & SEO.

  • 5 Tips for Getting Started with Google Webmaster Tools.  

    Anthony Coe
    1 Oct 2014 | 4:11 am
    So you want more organic traffic and leads right? Google Webmaster Tools (WMTs) is an awesome free tool that offers you plenty of valuable ways to manage how Google indexes your website pages, diagnose technical issues and gain key insights into how your website displays and performs in the search engines results. In this post, we have handpicked a few of the most important WMTs features to ensure your website is correctly optimised to be crawled, indexed and ranked by Google. But first a few points on getting your site verified: Getting Verified Before you can start using Google WMT for your…
  • Weekly SEO & PPC Roundup – 19th September 2014

    Anthony Coe
    21 Sep 2014 | 3:34 am
    Back to the Future: GA Annotations | Periscopix Angelos Alexelis provides a simple 2 step guide to creating future annotations in Google Analytics. Future annotations can be used either as to do list or to plot future milestones where predicted changes in user behaviour may occur. To read the full post, head over to Periscopix. Making every character count in your mobile search ads | Inside Adwords Senthil Hariramasamy announces the October 15th release of changes to the way mobile ads will appear on smartphones. This includes the replacement of the second line of ad text with ad extensions…
  • How Adwords Editor Can Streamline Your Campaigns

    Anthony Coe
    17 Aug 2014 | 10:20 pm
    AdWords Editor offers advertisers a free and fast way to make streamlined changes to their AdWords accounts, overcoming the complexities of manual duplication and replication of keywords, ads and ad groups. One of the main benefits is the power to replicate a campaign in seconds and then perform extremely fast edits. For example, if you are targeting a campaign to a Sydney audience and you want to start a Melbourne focused campaign, using the search & replace feature, you can replace all mentions of Sydney in keywords, ads and ad groups in one go. In this post, we help you become more…
  • How Quality Score Affects Adwords Campaigns

    Philip
    7 Aug 2014 | 2:36 pm
    If you’ve ever run your own Google Adwords campaigns, you’ve no doubt encountered “quality score.” Quality score (QS) is not just some magical number, it actually represents the quality of your Adwords keywords. A higher score is obviously better as it’s an indication that Google considers keywords, landing page and click-through rate to be of high relevance and quality. In short, if the QS of a keyword is low it means you’re doing something wrong. It’s probably also something that you want to address as it has a meaningful impact on the CPC of your ads. You can rank…
  • How to Work Together With Your SEM Agency for Top Results

    Anthony Coe
    6 Aug 2014 | 3:04 pm
    How to Work Together With Your SEM Agency for Top Results If you have decided to outsource your SEM campaigns to an agency, it’s important that you develop a healthy working relationship focused on maximising the profitability of your campaign. It may be challenging to identify where you fit into the process and it may be difficult to relinquish control, but for best results you should focus your efforts on sharing key business and marketing information and reporting back to them on the business impact of your SEM campaign – allowing them to focus on driving up your profits and reducing…
 
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    Click Click Media » Google AdWords

  • 4 Things Everyone Gets Wrong When Starting AdWords

    Jeremy Decker
    21 Oct 2014 | 6:00 pm
    Wasted Ad Spend. No-one wants it but everyone that is learning AdWords will inevitably do it. Having worked on Google AdWords campaign for going on nine years now almost every campaign I see, audit or get given has one if not all of these common mistakes. Spend the ten minutes it takes to learn these points carefully and check your campaigns today. Your wallet will thank you! Setting Broad Geo-Targeting Whether you’re focussing your campaign nationally or to a specific state/city, it’s important to be as specific as possible with your geo-targeting. Rather than targetting Sydney as a…
  • Outside the box Text Advert Idea’s

    Phillip Wendell
    8 Oct 2014 | 8:36 pm
    How many years have we spent creating text ads for AdWords campaign? The answer is 8….. 8 years of working out how to best sell a plumber in Sydney using 25 characters or less. Years of experience has taught us a thing or two about how to create ads to a formula where we can come up with at least three creatives that we know will work. (see this earlier article). But this gets boring To combat this creative drain on our souls whereby an ‘average’ account has 15,000 individual ads, we often run as part of a spit test “outside the box” advert idea’s. Add creative ads into your…
  • Selling on Google Just Got Easier with The New AdWords “Callout” Extension

    Jeremy Decker
    3 Sep 2014 | 5:44 pm
    If you’ve had any experience creating adverts for a Google AdWords campaign, chances are you’ve at one point been frustrating by the heavily restricting character limits currently imposed on your ad description lines… if you’re anything like me, there has been more than a few long days spent silently cursing Google for not allowing you to include just that one extra character in order for you to generate that perfect ad. It seems like Google must have somehow been listening, because today they’ve announced and rolled out “Callout Extensions” – the newest addition…
  • Call me maybe! 5 top tips to get phone calls from your landing page.

    Phillip Wendell
    3 Sep 2014 | 1:13 am
    In the world of local business advertising a phone call can be worth up to three times as much as a form based enquiry. Not only do they take half the time to deal with, but are much more likely to convert on the spot without comparison shopping. What can be done over the phone by a business owner that runs a local business (such as a restaurant, plumber or mechanic), is amazing – they are professionals that can easily take a call and book in an appointment in minutes. Now we all know that landing pages are an essential part of any online advertising campaign, especially for direct…
  • Google Rolls Out Website Call Tracking for AdWords Advertisers

    Jeremy Decker
    18 Aug 2014 | 10:48 pm
    Back in March this year, I wrote an article that announced the launch of a recent update by Google, which allowed advertisers to track the phone calls made by users when calling the phone number displayed on AdWords adverts. While this feature filled a huge void by allowing some form of call tracking (rather than only tracking online actions), there was still a missing piece of the puzzle – calls that are made by customers once they land on an advertisers website. Today we’ve been given some game-changing news. In an announcement made by Google this morning, advertisers have been told…
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