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  • Here’s An AdWords Script To Mine Your Search Query Reports

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
    Daniel Gilbert
    6 May 2015 | 6:41 am
    Former Googler Daniel Gilbert shares another script from the Brainlabs team that will look at your search query data to reveal performance insights. The post Here’s An AdWords Script To Mine Your Search Query Reports appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • May 5th AdWords Announcements from Google

    The Clix Marketing Blog
    Susan Wenograd
    6 May 2015 | 5:18 am
    There’s been a running joke among digital marketers for years now that THIS year will be the “year of mobile.” And for awhile, years came and went without that pinnacle being reached. Finally, we’ve now had some years of mobile, and Google officially announced that there are more searches on mobile devices than there are on desktop devices. Coinciding with this announcement, Google had its second-annual Inside AdWords livestream event wherein they announced some new features. One of the noted challenges advertisers now have is that there’s not a clear-cut…
  • New and refreshed reporting tools

    Inside AdWords
    Rob Newton
    20 Apr 2015 | 10:09 am
    Spring is here, and it’s a great time to set your sights on creating new marketing goals and ensuring that your campaigns are set up for success. You now have access to new and improved reporting tools that will help you identify opportunities in your account, track the right metrics, and find deeper insights that might help you improve performance.Read on to find out how you can put these tools to work in your campaigns this year.Campaign details reports provide a faster, easier way to see which features and settings are enabled in each of your campaigns.Custom Columns let you create and…
  • A Newbie’s Jumbled Thoughts On Hero Conf 2015

    PPC Hero
    Kirk Williams
    6 May 2015 | 4:45 am
    I was fortunate enough to attend Hero Conf and wanted to get my thoughts on paper before they had a chance to jumble their way into oblivion. Read more at PPCHero.com
  • Google Reveals New AdWords Products

    Home - SearchEngineWatch
    Mike O'Brien
    5 May 2015 | 2:16 pm
    Some of the search juggernaut's soon-to-be-released offerings include new automotive and hotel ads, redesigned Dynamic Search Ads, and tools to improve attribution.
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • SearchCap: Apple Web Search, Google Search Analytics & Wave Goodbye To Emojis

    Barry Schwartz
    6 May 2015 | 1:55 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Apple Web Search, Google Search Analytics & Wave Goodbye To Emojis appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Content Marketing For Local Businesses: Get Creative & Pay To Play

    Will Scott
    6 May 2015 | 8:08 am
    Even with all the competition online, local businesses can still stand out using creative content to attract new customers. Columnist Will Scott explains. The post Content Marketing For Local Businesses: Get Creative & Pay To Play appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • How Search Result Analysis Leads To A Better SEO Program

    Derek Edmond
    6 May 2015 | 7:27 am
    Columnist Derek Edmond reminds us that sometimes we get so busy with the execution of ongoing SEO tactics that we forget to step back and review the actual content experience competitors have to offer. The post How Search Result Analysis Leads To A Better SEO Program appeared first on Search... Please visit Search Engine Land for the full article.
  • Here’s An AdWords Script To Mine Your Search Query Reports

    Daniel Gilbert
    6 May 2015 | 6:41 am
    Former Googler Daniel Gilbert shares another script from the Brainlabs team that will look at your search query data to reveal performance insights. The post Here’s An AdWords Script To Mine Your Search Query Reports appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Google Will Stop Displaying Emoji Symbols In The Search Results

    Barry Schwartz
    6 May 2015 | 6:37 am
    Google will soon kill off the emoji characters from showing up in their desktop search results. The post Google Will Stop Displaying Emoji Symbols In The Search Results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
 
 
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    Inside AdWords

  • Building for the next moment

    Rob Newton
    5 May 2015 | 10:15 am
    Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. And at these times, consumers are increasingly picking up their smartphones for answers. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.1 This presents a tremendous opportunity for marketers to reach people throughout all the new touchpoints of a consumer’s path to purchase.Together, we’ve come a long way since this time last year:Our suite of app promotion tools are now driving real results,…
  • AdWords livestream 2015

    Rob Newton
    5 May 2015 | 6:58 am
    Welcome to the AdWords livestream 2015! Today, Jerry Dischler, VP of Product Management, will announce the next generation of AdWords innovations. Tune in to the livestream below. We look forward to engaging in the conversation with you at #StepInsideAdWords.
  • Grab a front row seat at the AdWords livestream on Tuesday, May 5th

    Rob Newton
    4 May 2015 | 8:02 am
    The annual AdWords livestream is just around the corner. On Tuesday, May 5th at 9:30am PT / 12:30pm ET, we’ll be sharing new mobile ad innovations that we’ve been building. Check out the video below for a sneak peak with Jerry Dischler, VP of Product Management for AdWords. Register for the livestream here.
  • Helping small businesses reach new customers with Google Shopping

    Rob Newton
    28 Apr 2015 | 1:14 pm
    When it comes to attracting customers, small businesses know that showcasing their products online can help them get in front of more people -- even when their physical store doors are closed. In fact, one-third of small business owners said new or existing clients engaged with them through their e-commerce websites at least once daily.1But getting started with a website is just the beginning. Google Shopping helps small businesses like you tap into the power of customer intent to reach the right people with relevant products ads, when it matters the most. Here’s how two local businesses,…
  • New and refreshed reporting tools

    Rob Newton
    20 Apr 2015 | 10:09 am
    Spring is here, and it’s a great time to set your sights on creating new marketing goals and ensuring that your campaigns are set up for success. You now have access to new and improved reporting tools that will help you identify opportunities in your account, track the right metrics, and find deeper insights that might help you improve performance.Read on to find out how you can put these tools to work in your campaigns this year.Campaign details reports provide a faster, easier way to see which features and settings are enabled in each of your campaigns.Custom Columns let you create and…
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    RKGBlog

  • Five Themes from the AdWords Livestream

    Andy Taylor
    6 May 2015 | 8:32 am
    Google hosted another livestream event yesterday, announcing their newest innovations and tools while providing insight on themes they’ve been focusing on in their product development. While none of the individual announcements were earth-shattering or will impact all advertisers dramatically in the way that Enhanced Campaigns did, there were several announcements that may be big for some specific segments, and the bigger takeaway from these largely incremental changes may be what they said about where Google sees the industry heading and where they want to take it. The Importance of…
  • Video: A Close Look at How Brands Leverage Instagram

    George Kamide
    6 May 2015 | 7:18 am
    In this video, George Kamide discusses new developments with Instagram and shares strategies on how brands can use the platform to capture users’ attention at the level of imagination. Next up in our social media video series, Price and George focus on another image-rich platform, Pinterest.   >> Click here for a direct link to this video.   VIDEO TRANSCRIPT George Kamide:  Hi, and welcome back to the blog. In our last social media video, Price walked you through the basics of Instagram. Today, Instagram Part 2, where we dig into the photo sharing network a little…
  • It Still Pays to Have Multiple Match Types for the Same AdWords Keyword

    Andy Taylor
    4 May 2015 | 8:21 am
    Since the launch of mandatory close variant matching in AdWords, we’ve been hearing more from the PPC punditry that the age of having multiple match types for a keyword is over. The argument goes that: the difference in value of the different match types has become insignificant as a result of close variant matching (CVM), thus making any possible gains that might be had from launching multiple match types to apply different bids to each minimal. Since the potential gains are minimal, adding more match types really only adds to a paid search manager’s workload. While CVM has certainly…
  • CSE Bid Management & The Decline of the Rate Card

    Melissa Rowland
    29 Apr 2015 | 7:04 am
    Traditional rate cards, which establish bid floors for products based on their price and/or category, have been accepted as a necessary burden in the comparison shopping engine (CSE) space for a long time. They pose a challenge for CSE campaign management because they do not allow advertisers to bid products to their true value. In this context, bidding to the “true value” means being able to submit what we’ve determined to be the ideal bid based on observed sales-per-click and the client’s ad-spend-to-sales goal. Instead, strict rate cards force the retailer to choose between two…
  • Video: How to Approach Webmasters for the ‘Link Talk’

    Kyla Becker
    23 Apr 2015 | 9:34 am
    Sooner or later during backlink analysis, you’re likely to encounter a link on someone else’s website that goes against Google’s linking best practices. Perhaps the hosting domain contains too many links, or maybe the anchor text is not relevant for the content to which it links. Whatever the infraction, the responsible party likely didn’t commit the linking faux pas deliberately, but rather without best-practice knowledge. If you choose to ignore these noncompliant links, you risk Google penalizing your website and dropping your rank in the SERPS — not a scenario…
 
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    The Clix Marketing Blog

  • May 5th AdWords Announcements from Google

    Susan Wenograd
    6 May 2015 | 5:18 am
    There’s been a running joke among digital marketers for years now that THIS year will be the “year of mobile.” And for awhile, years came and went without that pinnacle being reached. Finally, we’ve now had some years of mobile, and Google officially announced that there are more searches on mobile devices than there are on desktop devices. Coinciding with this announcement, Google had its second-annual Inside AdWords livestream event wherein they announced some new features. One of the noted challenges advertisers now have is that there’s not a clear-cut…
  • #HeroConf Presentation: Making the Case for Bing Ads Product Listing Ads

    John Lee
    5 May 2015 | 7:19 am
    I had the pleasure of speaking at HeroConf in Portland, OR last week. Mingling with the best and brightest in the digital advertising industry is always a treat! Speaking to a smart audience is great, but the icing on the cake is sharing a panel with the best our industry has to offer. This year, Frederick Vallaeys and I spoke on product listing ads for e-commerce advertisers. It doesn’t get much better than that! Frederick spoke on Google AdWords Shopping Campaigns and provided great insight into product feed management as well. My topic was effectively presenting the case for setting…
  • #HeroConf Presentation: Leveraging Geography for PPC Success

    Amy Bishop
    4 May 2015 | 6:00 am
    Last week, I had the opportunity to speak about optimizing for geography at HeroConf. In case you missed my panel, or would like to reference it, you can find it below! I’ve done my best to summarize it in this post and would love to hear any questions that you might have in the comments section. Unfortunately, when we take over accounts, we generally see that geography was set up at campaign launch, never to be changed again.  This was the premise for my session.  There are many efficiencies to be gained by fluidly monitoring and optimizing to geographic data. The engines have set the…
  • Clix Marketing’s #PPC News & Views: May 1, 2015

    Michelle Morgan
    1 May 2015 | 6:51 am
    Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts The SEM Post Not Goliath? Dominating AdWords Won’t Be Easy: It’s common knowledge that AdWords is a platform open to just about anyone with a wallet, but that doesn’t mean it’s an easy platform for anyone to succeed on. Read this article to find out the obvious and not-so-obvious ways AdWords is slanted to big businesses. Unbounce Build a Killer Conversion Strategy with Nothing but Time and Empathy: Don’t have one million dollars?
  • #HeroConf 2015: CRO Is Coming

    Robert Brady
    29 Apr 2015 | 7:01 am
    Another year, another great HeroConf event! The city of Portland delivered on expectations with beautiful weather, Voodoo Doughnuts and lots of fun after hours activities. The Trailblazers even found a way to win with all of these PPC people in town. But the real hero was the amazing PPC content being shared. The Year of CRO If you’re not familiar with the term, CRO stands for Conversion Rate Optimization. It involves activities around the consistent testing and improvement of websites, landing pages, etc. in order to improve the online experience and increase conversions on your…
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    John Battelle's Search Blog

  • Uber, The Rashomon.

    jbat
    26 Apr 2015 | 9:16 pm
    The post Uber, The Rashomon. appeared first on John Battelle's Search Blog. Our industry loves a rashomon, and in the past year or two, our collective subject of debate has been Uber. Perhaps the fastest growing company in history (its numbers aren’t public, but we’ll get to some estimates shortly), Uber has become a vector for some of the most wide-ranging arguments I’ve ever had regarding the tech industry’s impact on society at large. It’s not that Google, Facebook, Apple, or Microsoft didn’t evoke great debate, but all those companies came of age in an era where tech was…
  • My Schedule For NewCo New York 2015

    jbat
    9 Apr 2015 | 5:00 pm
    The post My Schedule For NewCo New York 2015 appeared first on John Battelle's Search Blog. Have you ever been to a music festival, and found yourself overwhelmed by too many great choices? Look at Coachella, for example. There are six stages to chose from. On Friday, how are you supposed to pick between Alabama Shakes and Lykke Li? I love ’em both. There’s Alt-J playing at the same time as Glass Animals, and Fitz & the Tantrums going up against Florence & The Machine. Not fair. That’s exactly how I feel about picking my schedule for next month’s NewCo…
  • Integrations (and Metaservices) For The Win

    jbat
    4 Apr 2015 | 1:01 pm
    The post Integrations (and Metaservices) For The Win appeared first on John Battelle's Search Blog. A GeckoBoard sample dashboard, integrating half a dozen separate data services. What makes for a truly NewCo business? I’ve been giving this question a lot of thought the past six or so months, leading to posts like Maybe The Best Way To Change the World Is To Start a Company, Living Systems and The Information First Company, What Makes a NewCo, and posts on NewCos like MetroMile and Jack. But lately I’ve noticed a strong theme running through a number of interesting and…
  • What’s NewCo? These Videos Will Help

    jbat
    31 Mar 2015 | 12:24 pm
    The post What’s NewCo? These Videos Will Help appeared first on John Battelle's Search Blog. The NewCo festival model is counter-intuitive, so we made these videos to help explain what the fuss is all about. I thought I’d share them here. The first one features folks talking about their experience attending festivals, and the second one features host company presentors doing the same. Enjoy! (Oh, and NewCo New York registration is open now, sign up before the best sessions fill – more than a dozen, including TED, NYT, Gimlet, VaynerMedia, and BuzzFeed, are nearly…
  • A Few Questions For Publishers Contemplating Facebook As A Platform

    jbat
    23 Mar 2015 | 9:57 pm
    The post A Few Questions For Publishers Contemplating Facebook As A Platform appeared first on John Battelle's Search Blog. Well, it’s happening. According to no less authoritative source than The New York Times, The New York Times is preparing to plant a taproot right inside the highly walled garden that is Facebook. As Times’ executives contemplate moving The Grey Lady squarely under the rather constrictive confines of Facebook’s terms of service, they may be comforting themselves with a few palliative pretty-much-truths: We may be putting our content on Facebook’s platform,…
 
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    Search Engine Journal

  • Millions of WordPress Websites Affected By Plugin Vulnerability by @mattsouthern

    Matt Southern
    6 May 2015 | 9:43 am
    Web security firm Sucuri has reported on the discovery of a WordPress plugin vulnerability affecting any site that uses the genericons package. At this time, the JetPack plugin (installed on over 1 million sites) and the TwentyFifteen theme (installed by default) have been identified as vulnerable. Apparently, any plugin is potentially vulnerable if it includes the example.html file that comes with the genericons package. That being said, the simple fix to protect yourself from this vulnerability is to remove the example.html file from the genericons package, which is unnecessary to begin…
  • 2 Digital Advertising Praxes to Convert Your “Nearly There” Prospects by @searchrook

    Rohan Ayyar
    6 May 2015 | 8:27 am
    Remarketing and audience targeting are the fundamental digital advertising methods by which you can push prospects towards purchase. A revisit of the basics here.The post 2 Digital Advertising Praxes to Convert Your “Nearly There” Prospects by @searchrook appeared first on Search Engine Journal.
  • Google Webmaster Tools to Deliver More Precise Data With Search Analytics Report by @mattsouthern

    Matt Southern
    6 May 2015 | 8:10 am
    One of the most popular features of Google’s Webmaster Tools, the Search Queries report, is now getting even more useful. After listening to user feedback, Google has announced it is replacing the Search Queries report with a new and improved Search Analytics report. The new Search Analytics report includes many features users have been clamoring for — such as the ability to compare desktop and mobile traffic, the ability to compare metrics in different countries, and more. You can break down and segment your data nearly any way you’d like with the new Search Analytics report, which…
  • 12 Things You SHOULDN’T Do on Your Company Blog

    Scott Gerber
    6 May 2015 | 4:15 am
    Keeping a company blog is good, but only if you do it right.The post 12 Things You SHOULDN’T Do on Your Company Blog appeared first on Search Engine Journal.
  • Google Launches New Mobile Ad Units, Reveals Mobile Search Has Overtaken Desktop by @mattsouthern

    Matt Southern
    5 May 2015 | 8:39 pm
    Two bits of news came out of the Google camp today, both of which are related to mobile search. In an announcement today about new mobile advertising features for AdWords, the company glossed over a fairly significant revelation: “In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” It has long been speculated that mobile search would overtake desktop in the near future, and now we have confirmation that it has. In addition, Google has launched new ad units that will allow marketers the ability to target ads and […]The…
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    AdWords Agency Blog

  • Celebrating Moms on YouTube

    Nicole Burgan
    6 May 2015 | 12:00 pm
    From watching Spongebob clips with the little ones to learning how to survive their challenging teen years, the many stages of motherhood can feel like they whizz by in the blink of an eye. So in celebration of Mother’s Day this year, we decided to explore and pay tribute to some of those special moments in a mother’s journey from new mom to grandmom - and how YouTube hopes to support her along the way. In addition, to learn more about how modern moms use our platform to learn, share and discover, we partnered with TNS to survey 1,500 women, aged 18-54, all of whom have children under the…
  • Celebrating 10 Years of YouTube

    Nicole Burgan
    1 May 2015 | 6:30 am
    On April 23, 2005, history was made. An 18-second clip about how cool elephants are was shot at the San Diego Zoo and uploaded to a then-private video sharing site called YouTube.  That May, YouTube launched in beta before becoming available to the wider public six months later. Ten years have now passed, and that site has grown to become not just the biggest video platform on the web—a community of more than one billion people, where hundreds of millions of hours of video are watched and billions of views are generated every day —but one of the largest and most diverse collections…
  • Insights into the Google Preferred audience on YouTube

    Nicole Burgan
    21 Apr 2015 | 6:00 am
    Today, viewers have more choice than ever when it comes to watching their favorite video content and TV shows. Whether on their laptops, phones, or connected devices, people are spending less time watching “traditional TV” and more time consuming content on their own terms on the screen of their choice. To help marketers better understand this online video audience, we worked with Compete to analyze how Google Preferred desktop viewers in the U.S. consume content on YouTube, through online desktop panel and survey data from Compete1. We found that desktop viewers who watch Google…
  • TrueView coming to DoubleClick: User choice meets programmatic

    Nicole Burgan
    16 Apr 2015 | 12:23 pm
    Cross-posted from the DoubleClick Advertiser blog. Today at Programmatic I/O in San Francisco, we are announcing our latest investment to help brands make the most of digital: the TrueView ad format will be available for programmatic buying within DoubleClick Bid Manager.This launch brings together two important trends we’re seeing: the importance of user choice in advertising and the ability to reach the right person at the right time with programmatic buying.We introduced TrueView, an innovative cost-per-view (CPV) ad format, five years ago as a way to put user choice at the heart of…
  • 5 Years of TrueView: How user choice is ushering in the next golden age of video advertising

    Nicole Burgan
    8 Apr 2015 | 6:00 am
    “Focus on the user and all else will follow." Those words have guided Google from the days working out of a garage in Menlo Park. While advertising may not often be seen as a user-first industry, we believe focusing on the user applies as much to ads as it does to any other product at Google. When we launched search ads, we put the user first by matching consumer intent with ads - people chose to click on an ad, and advertisers paid nothing if they didn’t. Five years ago, we took that same concept and brought it to video with the introduction of TrueView. At the time, people thought we…
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    aimClear® Blog

  • PPC Campaign Evaluation with Ad Copy Reports – aimClear’s Deep in the Sheets (Episode 17)

    Dion Plakos
    6 May 2015 | 12:33 pm
    Welcome back to aimClear’s Deep in the Sheets! In this week’s episode, we’re going to create ad copy reports to analyze the success of different ads and headlines. The two major metrics we’ll use include conversions per thousand impressions and click-through rate. Follow along as we demonstrate how to construct an easy (yet VERY effective!) ad copy report using core Excel functions. Find out which of your ads is a winner. Thanks for tuning in! Read on for the full transcript: Hi everybody, Dion here. This week on Deep in the Sheets we’ll be looking at ad copy reports. Alright, in…
  • Redefining aimClear Philosophies: A Candid Self-Assessment

    Marty Weintraub
    27 Apr 2015 | 2:29 pm
    Berlin & Minnesota, 2015 This blog post shares candid self-critique of our adherence to what aimClear believes in as a company, and updates our long-standing, published philosophies to reflect a more mature business. We’ve amended, edited and clarified the philosophies and added new ones to codify long-term practices. The Origin Of Our “Philosophies” In 2011 aimClear won the coveted Labovitz Emerging Entrepreneur award. Labovitz awards are judged by a superb array of academic, civic and professional leaders.   A requirement for nominees to codify the initial nomination is to…
  • Analyze PPC Social Metrics with ONE Number – EPMI: aimClear’s Deep in the Sheets (Episode 16)

    Rachel Malone-Olson
    15 Apr 2015 | 10:35 am
    Retweets, impressions, replies, likes, clicks, follows, social actions… oh my! Do you ever feel like you’re drowning in social metrics? In this week’s episode of Deep in the Sheets, learn to trim social metrics for each campaign into ONE number to judge EPMI (engagements per thousand impressions). Tune in again next time! Read on for the full transcript: Hi, I’m Rachel. On this episode of Deep in the Sheets we’ll be examining social EPMI. Do you ever feel like you’re drowning in social metrics? Between retweets, replies, likes, clicks, follows, social actions, it’s hard to…
  • Duluth’s Zenith Social Media Marketing Confab Preview! 8 Speakers, 5 Questions

    Lea Scudamore
    14 Apr 2015 | 7:48 am
    With over 25 speakers heading to Duluth, the countdown is on! The 4th annual Zenith Social Media Marketing Conference is coming up quickly and we can hardly wait! If you haven’t yet registered to attend the conference, don’t worry there’s still room for YOU! You will leave feeling inspired, armed with a powder keg of strategies, tactics, tools and tips that are sure to boost your online engagement, increase social market share and avoid wasteful social media campaigns. We will see you there! Recently, we had the pleasure of interviewing eight awesome speakers. Read on to get a little…
  • Social Marketing Redefined: Expertly Curate Owned-Audience Retargeting Cookie Pools

    Marty Weintraub
    8 Apr 2015 | 10:25 am
    Historically, social media marketing KPIs were delightfully warm and fuzzy, hinged on appropriately ubiquitous presence, engagement, community, content distribution, quantifiable loyalty, retention and service. No doubt, these are completely worthy metrics. All still apply. All are crucial. They’re not nearly enough anymore. It’s not news to most social marketing players that over the last few years and with the advent of ever-more reliable attribution analytics, social marketing KPIs have become deeper, more tangible, rooted in verifiable pathway-to-conversion and ultimately revenue.
 
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    www.PerryMarshall.com

  • Marketing and Life Insights from an A*#hole and First-Time Author

    Perry S. Marshall & Associates (Perry S. Marshall)
    4 May 2015 | 9:55 am
    My friend Joshua Russell shares some hard-won lessons he learned from being a cowardly, flawed,  a*#hole. Not for the timid… The Art of The Flaw I’m going to tell you something horrible. And, if you’re the kind of marketer who can’t get follow through from potential customers, or who has struggled with capturing sticky followers, then this will scare you… and it will change your life. This is what I want to tell you: I’m a coward. You see, I’m an artist and I’ve been working as part of a writing team for three years now and, truth be told, I’ve put in the minimum amount…
  • Dance Naked Around the Fire (men only)

    Perry S. Marshall & Associates (Perry S. Marshall)
    1 Apr 2015 | 11:09 am
    With my ever expanding interest in inner healing – getting rid of our collective “financial head trash” – and all other kinds of head trash as well – I am announcing a retreat. This retreat is for men only. MEN: You know it: You were oppressed. You were held down. You were stifled. They didn’t know who YOU were. They sensed your true power, and they crushed it under the wheels of their uncaring, soulless machine. They stifled you. They put a gag in your mouth. They sentenced you to years in windowless compounds, institutions of “education” and “higher learning”…
  • Financial Sozo Facilitators

    Perry S. Marshall & Associates (Perry S. Marshall)
    19 Mar 2015 | 10:24 am
    Sozo is a unique inner healing method that resolves core identity issues at a spiritual level. With a healed connection, you can walk in your full capacity and destiny. A Sozo session is a time for the Sozo facilitator(s) to sit down with you and, in a safe environment ideal for receiving “memos from the head office,” deliver insight from heaven on what’s holding you back. Sozo is not a counseling session; nobody will sit you down and ask, “So tell me about your mother.” Rather it is a time of listening to God in pursuit of the truth of who you are. I (Perry) am trained in Sozo. One…
  • 10 Tips On How To Be Unsuccessful

    Perry S. Marshall & Associates (Perry S. Marshall)
    16 Feb 2015 | 9:39 am
    I don’t normally do “guest blog posts”, but I saw this from my friend, John Rinaldi, and I couldn’t resist. It made me laugh and nod my head. Mid-February is “reality check” time for those resolutions you made 6 weeks ago. Enjoy. I’m writing this early in January 2015 and if you’ve paid attention at all to television, the Internet or the newspaper in these first days of the year, you’ve seen dozens of articles on making 2015 your best year ever. I’ve personally seen “How to be more successful in 2015,” “How to accomplish more in 2015,”…
  • The Compound Interest of Ritual

    Perry S. Marshall & Associates (Perry S. Marshall)
    5 Feb 2015 | 1:42 pm
    One of the most important things you can decide…as a marketer, as a business person, as a human…is “What am I going to earn compound interest on?” I’m not talking about interest on your money. I’m talking about interest on the things you do every day. And whatever you decide to earn compound interest on, it oughta become a daily ritual for you. Watch my short video to see what I mean by ritual and interest.
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    semgeek.com

  • 10 Mistakes Startup Companies Should Avoid in PPC Marketing

    Greg Meyers
    27 Apr 2015 | 9:14 am
    Lets face it. When launching a new Startup Company everyone involved is excited and eager to start building their empire. However, many times entrepreneurs get “overwhelmed” when reading blogs or attending marketing conferences which are pushing the latest and greatest in online tools and gadgets that will promise them instant success. Too many times, this approach can be a disaster. In this post, I will discuss at least Ten (10)  instances where Entrepreneurs need to be careful about what they hear and what they spend their precious money on.   Marketing Conference…
  • eBay Search Algorithm Getting Dirty with eBay Watchers

    Greg Meyers
    11 Mar 2015 | 7:23 am
    It’s no surprise that eBay’s Profits were damaged by the Google Panda 4.0 Algorithm Update where they lost an estimated 80% of it’s search listings. However, eBay has opened the door to “Black Hat” type practices that force Sellers to spend money on “FAKE Stats” in order to get better visibility. In this post, I will dive into some of the specifics of this new and questionable practice.   “eBay Watchers” Rank smells like Old Fashioned Link Farming According to a great article by eCommercebytes.com entitled “You Can Buy eBay…
  • Phone Calls Becoming More Important than Clicks in PPC Marketing

    Greg Meyers
    24 Feb 2015 | 7:46 am
    In a recent article in the Inside Adwords Blog, entitled “Charge up your phones with call-only campaigns” Google rolled out “Call-Only” campaigns where advertisers can have their text ads just show a phone number, short description and a call button. In this day and age, it makes complete sense, however one has to wonder if this new option has anything to do with drivers who continue to look at their phone while driving. According to Google, they state “With smartphones in hand, consumers are increasingly looking for products or services while on the go and then…
  • Timing is Everything in PPC and Social Media Marketing

    Greg Meyers
    17 Feb 2015 | 7:01 am
    There is a quote from one of my favorite movies that truly struck a cord with me through the years and it’s never been more relevant now with regards to PPC Advertising on Social media platforms such as Twitter Ads and Facebook Ads. In the movie “A Good Year”, Maximillian Skinner (Russell Crowe) tells his employees that “The secret to riches, lab rats, is the same as the secret to comedy… timing.” In this post, I will talk about the benefits of leveraging this strategy and the storytelling effect on future events.   Back in 2005, when I was managing…
  • 2015 – The Year of the Stock Portfolio in PPC Marketing

    Greg Meyers
    23 Jan 2015 | 7:17 am
    Ahh, remember the days when It was just Google Search, Yahoo Search and Bing Ads were the only platforms that Search Marketers had to worry about? Remember the catastrophic disaster of importing Google Search campaigns into Yahoo Search via failed spreadsheets? (geez, the more I think about it, that does seem like a very long time ago) Since the evolution of Display, Retargeting, Mobile and Social, our strategies are turning into a Chinese menu of sorts and we have to keep up with all of the changes if we want our clients to succeed in today’s world. In this article, I will take a…
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    Certified Knowledge

  • Last Chance to Register for the London AdWords Workshop

    brad
    5 May 2015 | 7:00 am
    The SMX Advanced AdWords Workshops have occurred all over the world; but we’ve never held one in London – until this year. We’ll be hosting a full-day intensive workshop on AdWords in London on May 19th. You can see the full details here. The only other event we’re hosting until the fall is the SMX Workshop at Advanced in Seattle on June 4th – details here. We sold out all but one event last year; so if you want to join us for either event; please register early. The agenda has been revamped for 2015, and this is what you can expect to hear and learn this year:…
  • The Complete AdWords Audit Part 12: Google Shopping Campaigns

    wijnandmeijer
    14 Apr 2015 | 7:00 am
    This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy, Testing and the Lin-Rodnitzky Ratio.   If you’re retailer, Google Shopping is one of the most important things to get right in your paid search program. And if you’re not, it’s usually impossible to promote your products or services with Product Listing Ads (PLAs). So for those of you who…
  • Last Chance to Register for the Bologna Italy AdWords Workshop

    brad
    31 Mar 2015 | 7:00 am
    The second European AdWords Workshop of 2015 will be in Bologna Italy on April 16th. The event will take place the day before ADworld Experience. You want to attend, please register soon. Here’s where we’ll be next: April 16th: Bologna, Italy May 19th, London, UK June 4th, Seattle Entire 2015 Schedule We sold out all but one event last year; so if you want to join us; please register early. The agenda has been revamped for 2015, and this is what you can expect to hear and learn this year: Comprehensive Keyword Management: The absolute center of every PPC campaign is keywords.
  • Last Chance to Register for the Munich Germany AdWords Workshop

    brad
    3 Mar 2015 | 7:00 am
    The first European AdWords Workshop of 2015 will be in Munich Germany on March 16th. The event is almost sold out; so if you want to attend, please register soon. Our next two events are in Europe. Here’s where we’ll be next: March 16th: Munich, Germany April 16th: Bologna, Italy May 19th, London, UK June 4th, Seattle Entire 2015 Schedule We sold out all but one event last year; so if you want to join us; please register early. The agenda has been revamped for 2015, and this is what you can expect to hear and learn this year: Comprehensive Keyword Management: The absolute center…
  • How to Work with Legal & Brand Management For Better Ad Testing

    brad
    24 Feb 2015 | 7:00 am
    This post originally appeared on the adAlysis ad testing blog.   Many marketers must submit all their ads to a legal and/or corporate branding team for approval before they are allowed to use them in a PPC account. These departments can often be bottlenecks to ad testing. If you aren’t working well with legal and/or branding; then these departments can quickly become an excuse for why you aren’t testing ads appropriately and why the account is not growing as anticipated. In this article, we’ll explain how to work with legal and branding so that they can help you in your ad testing…
 
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    WordPress Tag: Pay-Per-Click

  • The Only Thing I Love More Than Coffee Is Team Unity

    creatinggrowthwithifrah
    26 Apr 2015 | 7:20 pm
    The Only Thing I Love More Than Coffee Is Team Unity Yesterday afternoon, after successfully passing part one of the notoriously difficult Google Adwords certification exam, I decided to treat myself to a Starbucks sugar rush. I threw on my jacket and slide into a pair of flip flops, and a few minutes later arrived to my destination while wearing my sweatpants, flip flops, and looking like a mess – yet to still be greeted and served with legendary customer service, in a nonjudgmental manner. I frequent this particular Starbucks even though it is nowhere near my house, as the legendary…
  • Sometimes You Have To Slow Down To Speed Up

    creatinggrowthwithifrah
    25 Apr 2015 | 5:54 pm
    I remember the first time, I attempted to make Ramen Noodles – it was eventful as I almost caught the house on fire. I am sure there are some people wondering how anyone could mess up something as simple as that, and from that one question stems a lifelong lesson I learned on that eventful day. Sometimes You Have To Slow Down To Speed Up The Ramen Noodles fiasco began one afternoon when I was home alone for just a few moments as my mom was going to pick up my younger brother from school (as we were in different schools due to different grades – we started and finished school at different…
  • Is Social Media Advertising working for you? If not try another tack "smart advertising" on TV it is effective, affordable and targeted

    biztobiztv
    24 Apr 2015 | 6:37 am
    Most people talk about Facebook, Twitter, Instagram and their ilk, as if it were the second coming and perhaps the only way forward as if nothing else works. Admittedly we ourselves have spent plenty of time creating content and still are while tracking and extolling the countless virtues of social media, which in some respects it has however there is another side and other opportunities to be considered. So, we shan’t bore you stiff with yet another listicle on how social media has transformed the very fabric of human lives and the way we communicate with each other in our media…
  • Big Google mobile algorithm update on 4/21/2015

    ShivamThakur
    21 Apr 2015 | 5:19 am
    March 13, 2015: “MobileGeddon,” as SearchEngineLand.com calls it, is coming on April 21st of this year. On that day, a Google mobile algorithm update influencing the display of organic results on mobile devices will begin to take effect. Web sites failing to perform well on mobile devices will be harder to find on these devices. Some might effectively disappear from small screens entirely. “This change,” wrote Google in a February 26 update to its Webmaster Tools Blog, “will affect mobile searches in all languages worldwide and will have a significant impact in our search…
  • What is the Requirement of Web Content Writing Services in India?

    outsourcingtechnologies
    21 Apr 2015 | 12:56 am
    By now we all are well aware of the fact that Google’s greatest and latest change in the algorithm is much more than the gritty and nitty coding details. There has been a lot of buzz on the Internet regarding the 21st update of Google. At this the several mobile websites get priority on the different mobile devices. Apart from this everything else is left buried deep under those pages which are related to the optimized web results. It is very important for the websites to have SEO content which is mobile friendly and this is possible with the help of marketing strategies which are…
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    Stellar Search Blog » – Stellar Search Marketing

  • Free Delivery? Free Returns? A Guide for Online Retailers as to what is Important to Consumers

    StellarSearch
    14 Apr 2015 | 2:40 am
    Stellar Search are specialists in digital marketing for retailers and we are often asked by our partners what promotions they should run in order to help the performance of their digital channels. As a result we thought we would run our own consumer research study to find out what is important to consumers when they […]
  • Best Practice Guide to Google Shopping for Retailers

    StellarSearch
    2 Apr 2015 | 1:00 am
    Google Shopping Stellar Search have great expertise in Google Shopping due to our background in running PPC accounts for our retail clients. As a result we have created our own best practice guide for retailers to maximise the performance of their Google Shopping campaigns. Google Shopping is becoming more and more important for retailers as more […]
  • Guest Post: Blur Group – 5 Top Digital Tips for Expanding Overseas

    StellarSearch
    27 Mar 2015 | 1:59 am
    blur is an Outsourcing Services Platform where companies can get their projects (whatever they are) completed quickly and more cost-effectively than anywhere else. It is an international company and relies on at least 8 marketing channels to attract business. PPC is the most important inbound channel and is crucially important for the flow of projects […]
  • Google & Stellar Search Case Study

    StellarSearch
    24 Mar 2015 | 5:22 am
    Stellar Search have been working with Google recently on producing a case study on how Google has helped Stellar Search drive great online results for it’s clients. This great article was a joint collaboration between the Founder of Stellar Search, Stelios Paradalakis, and Google’s own marketing team. It highlights how Google has been instrumental when […]
  • Analysis: Retail Review – How Device Splits Have Changed for Retailers in the Run Up to Xmas

    StellarSearch
    20 Feb 2015 | 1:30 am
    “This year is the year of Mobile!” – That is what all digital advertisers have heard for the past 10 years, but for years it just didn’t happen and then with the invent in smartphones and mobile broadband in the past couple of years, advertisers have actually seen massive growth in Mobile. But is 2014 […]
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    Wordstream

  • Ryan Gough

    Jess Armstrong
    6 May 2015 | 1:50 pm
    Optimizer - Increase Conversions PPC Strategies WordStream Tutorials Increasing Your Conversions Success Tracking Increase Conversions Collapse WordStream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream Advisor successfully. We know that success with WordStream Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly.
  • Karen Emerson

    Jess Armstrong
    6 May 2015 | 12:38 pm
    Learner - Improve CTR PPC Training WordStream Training Improving Click-Through Rates Success Tracking Improve Click-Through Rate Collapse Wordstream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream PPC Advisor successfully. We know that success with WordStream PPC Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly.
  • Reheen Guin

    Jess Armstrong
    6 May 2015 | 12:14 pm
    Optimizer - Increase Conversions PPC Strategies WordStream Tutorials Increasing Your Conversions Success Tracking Increase Conversions Collapse WordStream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream Advisor successfully. We know that success with WordStream Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly.
  • Chiara Steffenini

    Jess Armstrong
    6 May 2015 | 11:16 am
    Learner - Increase Conversions PPC Training WordStream Training Increasing Your Conversions Success Tracking Increase Conversions Collapse Wordstream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream PPC Advisor successfully. We know that success with WordStream PPC Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly.
  • Larry Kaye

    Jess Armstrong
    6 May 2015 | 10:21 am
    Learner - Increase Conversions PPC Training WordStream Training Increasing Your Conversions Success Tracking Increase Conversions Collapse Wordstream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream PPC Advisor successfully. We know that success with WordStream PPC Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly.
 
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    CleverClicks. Transparent PPC & SEO.

  • Weekly Search Engine Marketing Round-Up – 27 April 2015

    Anthony Coe
    27 Apr 2015 | 5:53 am
    New and Refreshed Reporting Tools  On Monday 20 April, Jon Diorio, the Group Product Manager at Adwords,  posted a roundup of the “New and refreshed reporting tools” that Google Adwords   have made available. It discusses how the new and improved tools “Campaign Details Report”, “Custom Columns”, and the “Top Movers Report” can be used to optimise your campaigns. Some of the enhanced capabilities these tools offer include the ability to recognise settings that are placing limitations on your campaigns’ performance, more flexibility in analysing the business metrics that…
  • Weekly Search Engine Marketing Round-Up – 27 February 2015

    Nicci Botha
    2 Mar 2015 | 4:47 am
    The Hardest AdWords Quiz You’ll Ever Take Are you an AdWords Ninja or No-Hoper? WordStream Founder, Larry Kim’s err… slightly tongue-in-cheek 9-question quiz will really test the depth of your AdWords knowledge (No Googling the answers allowed). Do you know the number for the AdWords After-hours Support Line? Do you know who hosts PPC Rockstars? Take the test yourself on searchengineland.com   A Tactical Guide to Making Old Pages Rank in Google Again Have some of your pages gone out of fashion? There may still be life in the old dog yet SEO guru, Neil Patel, provides insights on…
  • How to Quiz your Prospective SEO Agency in 8 Easy Steps

    Nicci Botha
    24 Feb 2015 | 10:39 am
    You totally get why SEO is key to your marketing plans. But you’ve had enough of the supposedly hot-shot agencies promising the universe but completely under-delivering. But there are good guys out there. By asking the right questions, you’ll find the right SEO ninjas to unlock the digital superpower that’ll skyrocket your online marketing into the stratosphere… Leaving your opposition eating your dust. So what do you need to know? Here’s 8 Absolutely Essential Questions to Ask When Looking to Hire an SEO Agency 1. What is your SEO philosophy? There is no #1 school of thought on how…
  • Is your SEO Agency Participating in Risky Link Building?

    Anthony Coe
    9 Jan 2015 | 3:41 am
    Less than 3 years ago, the risk of being penalised for link building was not a major concern for most SEO agencies. Getting as many links as possible from a mixed bag of websites of varying quality was a bread and butter method for increasing rankings for competitive keywords. But since the launch of Google’s Penguin algorithmic update in April 2012, following by several crippling updates thereafter, the link building game has become increasingly tougher. The business effect of being penalised for low quality link building is not to be overlooked, when letting your SEO agency build links…
  • Weekly Search Marketing Roundup – 14th November 2014

    Anthony Coe
    14 Nov 2014 | 4:17 am
    Latest SEM News & Tips Winning the Second Chance with Remarketing Lists for Search Ads (RLSA) | Inside Adwords Google’s Matt Lawson, Direct of Performance Ads Marketing, introduces their new best practice guide for remarketing lists for search ads (RLSA) Winning the Second Chance. The guide covers topics such as the most efficient and effective ways to tag your site, the key remarketing list types to focus on, adjusting your RLSA bids and advanced strategies to expand volume. Read the full post at Inside Adwords. 3 Quick Tips to Simplify Your Bid Optimizations | PPC Hero Carrie…
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    KrishaWeb Technologies

  • Important takeaway from Imagine Commerce 2015

    Parth Pandya
    6 May 2015 | 6:24 am
    Imagine Commerce always been the most anticipated event in the Magento and e-commerce community. We at KrishaWeb were much excited about the event as we are going to participate in the biggest Magento event for the first time. We have experienced the enormous energy and skills of the community at Wynn Las Vegas during the Imagine Commerce (20th to 22nd April 2015). ...
  • Understanding non-verbal communication

    Nisarg Pandya
    4 May 2015 | 7:07 am
    “First impression is the last impression.” Whatever the business you are in, you must create a better first impression on the person you are meeting to persuade him. Your body language speaks louder than your voice. Person’s body language and gestures helps you better understand the other person’s interest. ...
  • Google added Breadcrumb and Site-name in mobile search result

    Nikunj Chauhan
    17 Apr 2015 | 8:48 am
    Google has announced some interesting mobile search related updates on 16th April 2015. These new updates include the revamped URL structure presentation in mobile search result and ability to replace the domain name with the website name in search results. ...
  • Meet us at Magento’s Imagine Commerce 2015 at Las Vegas

    Nikunj Chauhan
    9 Apr 2015 | 2:33 am
    Imagine Commerce 2015 is one of the most awaited and world’s premier Magento and eBay commerce conferences. Magento Imagine commerce will be held in Las Vegas on 20th April to 22nd April. ...
  • New Pin It button from Pinterest to speed up the bookmarking

    Neeta Solanki
    6 Apr 2015 | 5:44 am
    Pinterest has acquired a visual discovery site “Icebergs” in last summer. They have focused on improving the search, discovery and process involved with saving the pins since then. They have announced a new extension “Pin It” on 2nd April as a result of their dedicated efforts of last several months. ...
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