Paid Search

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  • SearchCap: Search Market Share Report, Google Keyword Planner Adds Conversion Estimates & More

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
    Amy Gesenhues
    21 Nov 2014 | 1:04 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Down Slightly, Bing-Yahoo Up In October comScore Search Report Google saw its share of the US search market drop slightly in October, while both Bing and... Please visit Search Engine Land for the full article.
  • Introducing the Stockton Report: Find Keywords with Hidden Value

    PPC Hero
    Kevin Klein
    21 Nov 2014 | 4:45 am
    It’s unlikely that John Stockton has ever heard of PPC Marketing, but if he had, rest-assured, the following would be his favorite report. Read more at PPCHero.com
  • Bing Strives Toward Mobile Friendliness

    Search Engine Watch - Latest
    Mike O'Brien
    21 Nov 2014 | 11:25 am
    To keep up with the growing number of mobile Web users, Bing ranks pages optimized for mobile higher in its search results.
  • Troubleshooting made easier with new Diagnostics tab in Merchant Center

    Inside AdWords
    Rob Newton
    19 Nov 2014 | 7:30 am
    Great product data is at the core of what drives successful Product Listing Ads (PLAs). As you’re preparing your Shopping campaigns for the upcoming holiday season, it’s important to ensure that your data is free of issues so your products are shown to shoppers. To help identify issues with your product data, we're excited to introduce the Diagnostics tab in Google Merchant Center.The Diagnostics tab provides consolidated issue reporting for your Merchant Center account, feeds, and items. Through this tab, which replaces the Data Quality tab, you gain better insight into the health of…
  • Shopping Site Pronto Discontinuing Direct Relationship with Retailers

    RKGBlog
    Todd Bowman
    21 Nov 2014 | 12:41 pm
    Earlier this week, the comparison shopping engine Pronto announced via email that, beginning November 20th, they would no longer work directly with retailers to publish ads to their site. Prior to this date, advertisers could submit a product feed directly to Pronto with tailored bids and product filters based on Pronto’s individual performance. Under the new setup, Pronto will only operate as a partner site to other comparison shopping engines, relying on the product data that advertisers provide to those other engines. Some test searches pointed to Pricegrabber as the most prominent…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • SearchCap: Search Market Share Report, Google Keyword Planner Adds Conversion Estimates & More

    Amy Gesenhues
    21 Nov 2014 | 1:04 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Down Slightly, Bing-Yahoo Up In October comScore Search Report Google saw its share of the US search market drop slightly in October, while both Bing and... Please visit Search Engine Land for the full article.
  • Google Down Slightly, Bing-Yahoo Up In October comScore Search Report

    Matt McGee
    21 Nov 2014 | 11:47 am
    Google saw its share of the US search market drop slightly in October, while both Bing and Yahoo saw corresponding gains. That’s according to comScore’s October 2014 search engine rankings. ComScore estimates Google’s US market share at an even 67 percent for October, down from... Please visit Search Engine Land for the full article.
  • Black Friday Is NEXT Week. Is Your Local Business Ready?

    Rachel Lindteigen
    21 Nov 2014 | 7:00 am
    The holidays are right around the corner, and columnist Rachel Lindteigen provides helpful advice for how local business can prepare. The post Black Friday Is NEXT Week. Is Your Local Business Ready? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Search In Pics: GooglePlex Where’s Waldo, Jon Stewart At Reddit & Marissa Mayer The Crayon

    Barry Schwartz
    21 Nov 2014 | 6:37 am
    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. YouTube Double Decker Bus: Source: Google+ Jon Stewart At Reddit: Source:... Please visit Search Engine Land for the full article.
  • Bing Maps Helps Drivers Avoid Traffic Around The World

    Amy Gesenhues
    21 Nov 2014 | 6:21 am
    Previously only available in the U.S., Bing Maps is now helping travelers around the world avoid traffic jams with its Clearflow technology. According to Bing, Clearflow can predict traffic on roads that do not include live traffic data. Traffic issues across the globe will now be marked with red... Please visit Search Engine Land for the full article.
 
 
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    Inside AdWords

  • Troubleshooting made easier with new Diagnostics tab in Merchant Center

    Rob Newton
    19 Nov 2014 | 7:30 am
    Great product data is at the core of what drives successful Product Listing Ads (PLAs). As you’re preparing your Shopping campaigns for the upcoming holiday season, it’s important to ensure that your data is free of issues so your products are shown to shoppers. To help identify issues with your product data, we're excited to introduce the Diagnostics tab in Google Merchant Center.The Diagnostics tab provides consolidated issue reporting for your Merchant Center account, feeds, and items. Through this tab, which replaces the Data Quality tab, you gain better insight into the health of…
  • New ways to rev up your Shopping campaigns

    Rob Newton
    19 Nov 2014 | 7:30 am
    Want to get more impressions and clicks for your Shopping campaigns? Or want to know how to spot missed opportunities in your bidding strategy and find your mobile share of voice? We introduced competitive landscape data last year so you can start answering those burning questions, and today, we’re excited to announce a handful of additions that’ll help you find new ways to optimize your Shopping campaigns and engage shoppers on all devices.Auction insights report lets you compare your Product Listing Ad (PLA) performance to other advertisers participating in the same auctions as you are.
  • Show promotions on your Product Listing Ads with Merchant Promotions

    Rob Newton
    18 Nov 2014 | 9:00 pm
    Two years ago, we launched Merchant Promotions to retailers in the US, enabling them to show promotions alongside Product Listing Ads on Google search results and Google Shopping. Based on positive feedback, we’re excited to make Merchant Promotions available to retailers in the United Kingdom, Germany, France, Australia and India.Example of Merchant Promotions on Product Listing Ads on Google.comExample of Merchant Promotions on Google ShoppingParticipating US retailers have seen improved performance from their Product Listing Ads. For example, Venus’s PLAs with Merchant Promotions had a…
  • Winning the Second Chance with Remarketing Lists for Search Ads (RLSA)

    Rob Newton
    6 Nov 2014 | 7:00 am
    The Internet gives us more to look at every day: more information, more reviews, more offers. In fact, 49% of customers now visit 2 to 4 sites before they decide to buy1. One powerful lever to re-engage these qualified customers and close the sale is RLSA.To help you make the most of RLSA, we’re excited to introduce our new best practices guide, “Winning the Second Chance.” It answers important questions like these: What’s the most efficient and effective way to tag your site? Which types of remarketing lists should you focus on? By how much should you raise your RLSA bid…
  • Unlock the Power of Auction-Time Bidding in AdWords

    Rob Newton
    5 Nov 2014 | 8:00 am
    Automating your bids with AdWords can deliver better, more informed bids while saving you time.In order to help people make the most of these strategies, we’ve put together A Bid for Every Auction, our new guide to Google’s automated bidding solutions. This best practices guide is for anyone looking to implement or improve their automated bidding.This guide covers key topics like:An in-depth look at auction-time bidding and why it’s important to take advantage of it Choosing the automated strategy that makes the most sense for your account The best way to test bid automation…
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    RKGBlog

  • Shopping Site Pronto Discontinuing Direct Relationship with Retailers

    Todd Bowman
    21 Nov 2014 | 12:41 pm
    Earlier this week, the comparison shopping engine Pronto announced via email that, beginning November 20th, they would no longer work directly with retailers to publish ads to their site. Prior to this date, advertisers could submit a product feed directly to Pronto with tailored bids and product filters based on Pronto’s individual performance. Under the new setup, Pronto will only operate as a partner site to other comparison shopping engines, relying on the product data that advertisers provide to those other engines. Some test searches pointed to Pricegrabber as the most prominent…
  • Yahoo’s Firefox Deal: How Much U.S. Search Ad Volume is at Stake?

    Mark Ballard
    21 Nov 2014 | 8:45 am
    Mozilla and Yahoo announced earlier this week that Yahoo Search will become the default search provider for Firefox users in the United States beginning in December. This announcement comes after a decade of Firefox using Google as their global default search tool, and is part of Mozilla’s decision to use different search providers in different countries. Yahoo will obviously see an increase in search share from this deal, and will be able to draw ad dollars from the added click volume. But just how much do they stand to gain once we consider the degree to which users change their…
  • Video: 3 Holiday Tips for Display Campaigns

    Michelle Alfano
    20 Nov 2014 | 10:40 am
    As marketers prepare their digital campaigns for the holidays, it’s important to look at specific tactics to optimize each channel. In this video, learn tips on how to get your display campaigns in great shape for the holiday season.   VIDEO TRANSCRIPT Michelle Alfano:  Hi, I’m Michelle Alfano, RKG’s Director of Display Management. I’m back again to talk about getting your display campaigns ready for the holiday season with some quick tips. For more information on how to prep your paid search or other digital marketing efforts for the holidays, be sure to check…
  • How Keyword Length Performance Can Impact Smartphone Paid Search Strategy

    Elliott Lant
    19 Nov 2014 | 6:53 am
    As more and more advertisers expand their paid search programs onto mobile phones, it’s natural to wonder what keywords will be most successful. The differences in smartphone versus desktop/tablet SERPs, the clumsiness of users’ thumbs, and the large difference in CPCs between devices dictate that advertisers have to approach these spaces differently. Naturally, advertisers might be questioning if there are differences in how shorter queries perform versus longer queries. And with that data, what changes can we implement to improve performance in our accounts? Keyword Character Length by…
  • Video: How to Optimize Your Social Media Program for Instagram

    Price Thomas
    13 Nov 2014 | 10:12 am
    Learn the ins and outs of Instagram, and see examples of brands successfully engaging users on this image-driven platform.   VIDEO TRANSCRIPT Price Thomas:  It’s your lucky day, Internet. I’m back, this time to talk about Instagram, one of the fastest growing social channels with 200 million active users and 60 million photos uploaded daily. Now, to present, there’s no best practice for the timing or daily number of posts. But with 75 million users visiting the platform at least once a day, it’s vital for brands to establish a posting rhythm and stick to it.
 
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    The Clix Marketing Blog

  • The Big 5 Ad Copy Triggers

    Robert Brady
    21 Nov 2014 | 4:54 am
    Recently I had the chance to listen to a presentation by Marcus Sheridan (@TheSalesLion on Twitter) as he spoke about content marketing. He’s a very dynamic speaker and he had some very thought provoking ideas about how marketers should be educators more than salespeople. Good stuff and you should look him up if you’re into content marketing or inbound sales. However, he had a slide where he pointed out “The BIG Five” things that people are looking for online: Cost Problems Versus Reviews Best He mentioned these in the context of producing content to address these…
  • PPC Freelancers Wanted: Earn Some Extra Cash for the Holiday Season!

    Michelle Morehouse
    11 Nov 2014 | 7:15 am
    It’s beginning to look a lot like Christmas, toys in every store. But the prettiest site to see, is all that extra green, right in…your…hands. (I’m pretty sure that’s how the song goes….) Need a little extra cash this holiday season? Have some free time during the week or on the weekends you’d like to monetize? Have PPC skills coming out of your wazoo? Then step right this way! Clix Marketing is looking to hire additional freelancers during this holiday season! We are looking to hire 1 or 2 freelance PPC professionals to help support our growing…
  • Are Dynamic Search Ads Right For You?

    Robert Brady
    10 Nov 2014 | 5:00 am
    Say you’re a small business that has quite a few products for sale on your website. You want to promote your products via Google AdWords and you start to learn what that will take. You do some keyword research and start breaking out all the different variations into tightly themed ad groups. You then begin writing 2-3 ads for each ad group so that you can test ad messaging. You also create a few relevant sitelinks, add call extensions & add callout extensions. You create your campaigns, set your budgets and turn it all on. A couple issues become apparent quickly: In some areas,…
  • #PPCFright2014: Final Day: Day of the Dead Recap

    Michelle Morehouse
    4 Nov 2014 | 6:26 am
    Whether you celebrate All Saints Day, Day of the Dead, or some other version, there’s always room for remembering those lost in the past and the impact they had. That’s why I’ve gathered you all here today. Although it’s past Halloween, our 12 posts from the spooky season still ring true throughout theyear. So without further ado, here’s a quick recap of our posts from this Halloween season. Enjoy! Exorcise Your PPC Demons Identifying Stranger Data Danger In Your PPC Account The Art (and Danger) of Trick-or-Treating The 5 Omens of a Departing Client Beware the Walking Dead Do You…
  • We Did It Again! Welcome Robert Brady to the Clix Marketing Team!

    Michelle Morehouse
    3 Nov 2014 | 11:47 am
    It is with much joy and excitement that we announce Robert Brady has agreed to join the Clix Marketing team! Starting today Robert will be joining the team as our new Senior Manager: Software, SMB, Strategy. He hit the ground running this lovely Monday morning. You might be asking, who is Robert Brady? And to you I say, where have you been? Robert is a long term participant in the #ppcchat community, a well published blogger, and is a two time speaker at Hero Conf.  He’s worked for over 8 years in the PPC industry and has developed the skills and reputation to prove it. We…
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    John Battelle's Search Blog

  • Google: The Information-First Conglomerate

    jbat
    21 Nov 2014 | 4:43 pm
    The post Google: The Information-First Conglomerate appeared first on John Battelle's Search Blog. Larry Page on the cover of Fortune, Nov. 13 2014 Last week Google CEO Larry Page got the Fortune magazine cover treatment, the latest of many such pieces attempting to quantify Google’ sprawling business. The business press is obsessed with answering the question of whether we’ve reached “Peak Google.” (Clearly Fortune’s opinion is that we have not, given they named him “Businessperson of the Year.”) “Peak Google” is what I like to…
  • The Web Will Kill Apps

    jbat
    17 Nov 2014 | 9:50 pm
    The post The Web Will Kill Apps appeared first on John Battelle's Search Blog. Lots of the “apps are killing the web” meme going around these days, with the latest batch of casket sealant come from no greater validator of commonly agreed upon wisdom than the Wall St. Journal. “The Web Is Dying; Apps Are Killing It” argues Christopher Mims, and it’s hard to argue with him given the preponderance of current evidence. I disagree. I am in the midst of a long stew on the future of mobile, it’s taken me through deep links and intelligent links, to the future…
  • The Internet Big Five: Doubling In Three Years On A Trillion Dollar Base

    jbat
    16 Nov 2014 | 1:14 pm
    The post The Internet Big Five: Doubling In Three Years On A Trillion Dollar Base appeared first on John Battelle's Search Blog. From time to time I have tracked what I call the “Internet Big Five” – the key platform technology companies that are driving the Internet economy. Nearly three years ago I wrote the first of this series – The Internet Big Five. I identified Apple, Google, Microsoft, Amazon, and Facebook as the “big five,” and compared their relative strengths in financials, consumer reach, and technology strengths. Some of the metrics were…
  • Whither the Public Commons? Enter The Private Corporation

    jbat
    5 Nov 2014 | 8:10 pm
    The post Whither the Public Commons? Enter The Private Corporation appeared first on John Battelle's Search Blog. (image) From time to time a piece reminds us that we are in a slow, poorly articulated struggle over what we hold as a public commons. That was the case with Vanity Fair’s Man and Uber Man, a profile of Uber’s Travis Kalanick by Kara Swisher. Swisher deftly captures Kalanick’s combative approach in prosecuting what he calls Uber’s “political campaign” to beat established regulated markets in transportation, a campaign he believes he must…
  • Else 11.03.14: It’s Over, Google. Now What?

    jbat
    3 Nov 2014 | 9:20 am
    The post Else 11.03.14: It’s Over, Google. Now What? appeared first on John Battelle's Search Blog. (image) Our friends in the press have decided that search has had its decade in the sun, and I can’t disagree, at least as it was known before. The question of how it becomes something else is still very much afoot, but not solved. But glimmerings abound, including from Twitter. For more, read on for the week’s best links…. Google’s dominance in search is nearing its peak – Quartz A number of “Peak Google” pieces are in the air. But let’s…
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    Bing Ads & Microsoft Advertising Community

  • Announcing PayPal Payout for Microsoft Ads in Apps Developers

    Vijay Rajagopalan - MSFT
    21 Nov 2014 | 9:31 am
    Good news, we’ve heard your feedback and are excited to announce that Microsoft Advertising now supports PayPal payout for developers.  This means that, in many countries, developers using the Microsoft Advertising SDK to monetize their Windows and Windows Phone apps can now choose to have their payment for ad revenue sent directly to their PayPal account.  This includes existing developers.  Switching to PayPal is easy and has no impact on payouts or payment history. You can find answers to common questions about using PayPal as a payment method in this documentation…
  • Comic Relief: 10 Minutes to More Exposure

    Aurea Astro - MSFT
    21 Nov 2014 | 9:00 am
    When I first set up my campaign, I bid only on “Exact Match” for my keywords, as I assumed anyone searching for these exact keywords would be the most likely to purchase my product. While this approach proved satisfying for a while, and provided me with a high CTR and a low CPC on Bing Ads, I expected my impressions to be higher. At this stage in the game, I was really interested in more exposure. How do I get more people to see my ad and click on it? Here's what I did, thanks to the...(read more)
  • Holiday Preparation Overview: Editorial Tips for Sitelink Extensions

    Sophie Lee - MSFT
    20 Nov 2014 | 9:00 am
    As we discussed yesterday , Sitelink Extensions are a quick, easy way that can help make your ads more relevant to the average search engine user. It’s easy enough to search for a keyword or phrase in Bing, but sometimes the results received don’t match those anticipated. This can mean frustration for Bing users, the potential for high bounce rates for web site owners and for PPC marketers, it could mean increased click-through rates without the desired return on investment. Online...(read more)
  • Holiday Preparation Overview: An Introduction to Ad Extensions in Bing Ads

    Tina Kelleher - MSFT
    19 Nov 2014 | 9:00 am
    Have you ever wondered how many people have clicked on one of your PPC ads because they were looking for your phone number or physical address? Ever wonder how many others clicked through, only to realize within seconds that your site doesn't have what they're looking for (the bounce rate metric in your web analytics can give you an idea)? If you've ever given any thought to these scenarios, then you might want to consider enabling the three different types of ad extensions in your BIng Ads Campaigns...(read more)
  • Holiday Preparation Overview: Editorial Review Tips on Product Ads

    Sophie Lee - MSFT
    18 Nov 2014 | 9:00 am
    With more consumers using the internet as their one-stop shop this holiday season, marketing your gear in a clear, concise, and high-tech way is not just smart, it’s necessary. Get ready for the holidays with a Product Ads campaign that will fuel site traffic and put your landing page at the top of search engine results! For an example of what your campaign would look like, simply go to Bing.com and search for a marketable product, e.g. Christmas Trees . To the right of the search results...(read more)
 
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    Compete Blog

  • The Weekly Compete Pulse

    Laura Cantwell
    22 Nov 2014 | 8:50 am
    Welcome to the weekend! As we prepare to dive into holiday-shopping season, we’ve collected a few of our favorite digital marketing articles from the past week. If you missed them, check them out below! Why It’s So Hard for Brands to Get Noticed on Amazon With regard to Amazon, brands have a lot of questions. What entices shoppers to click on which search result? How do certain brands appear to consumers on the site? What is the likelihood of shoppers to view products beyond the first search results page? Our study provides insight. How to Shift Your Marketing from Traditional to…
  • Webinar Replay: Mobile vs. Desktop Retail Shopping Trends & Implications

    Matt Pace
    18 Nov 2014 | 8:46 am
    Today we are all witnesses to the ever-expanding role of mobile on consumers’ lives, and the explosion of new channels through which marketers can connect with shoppers as they research, engage with, and purchase products. Shoppers, of course, are savvier than ever. With the near ubiquity of smartphones and other mobile devices, consumers can now shop freely whenever they desire to online, or use their devices to better inform in-store purchases. Today, consumers don’t go to stores so much as stores go with them. To examine how consumers are using their mobile devices to shop, Millward…
  • Brands Searching for Success on Amazon

    Matt Pace
    17 Nov 2014 | 9:19 am
    Image from: Amazon / Shutterstock Despite recent stumbles with investors and cell phone shoppers (Fire Phone anyone?), Amazon remains the dominant player in US ecommerce. As the top spot for online shopping, Amazon’s reach is hard to overstate. Amazon accounted for 22% of consumer visits to any online retailer in September this year, up from 19% last year. For comparison, the top 5 online retailers combined account for half of all visits, while all other online retailers vie for share of the remaining 50%. For manufacturers of toys, diapers, groceries, auto parts, and everything in between,…
  • Sunday Series: Traffic Accelerates for Tesla

    Laura Cantwell
    16 Nov 2014 | 6:44 am
    Image from: Tesla / Shutterstock The Vehicles category saw a strong increase in traffic in October, and traffic for one site in particular nearly doubled m-o-m. That site was Telsamotors.com, website for automaker Tesla. The lift coincided with a press event on October 9 in Los Angeles. During the event, Tesla revealed new features added to their Model S sedan, and “unveiled the D,” a new version of the Model S with “dual motors.” Since the event, reservations for Teslas have surged. The new releases claim’s the D has an impressive top speed of 155 mph and can travel up to 275 miles…
  • The Weekly Compete Pulse

    Laura Cantwell
    15 Nov 2014 | 8:00 am
    Happy Saturday! In this edition of the Weekly Compete Pulse we’ve featured some of our favorite articles from the past week on digital marketing. Learn about SEO, ecommerce, paid search, and more below. 6 Predictions About The State of Digital Marketing In 2015 Digital marketing develops every year, and to be successful in the industry you need to keep an eye out for changing trends. This article features six key predictions about Digital Marketing in 2015. Check it out to stay ahead of the curve. Do Social Signals Drive SEO? Social media and SEO go hand-in-hand. Right? Does that mean that…
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    Search Engine Journal

  • SEO 101: What is Semantic Search and Why Should I Care? by @sergio_redondo

    Sergio Redondo
    22 Nov 2014 | 6:39 am
    Search is changing. David Amerland begins with this sentence in the foreword of his book Google Semantic Search. If you are a long time user of the Internet and, more specifically, the search engines, you can see how the way we look for information has changed over the past few years. We are at a moment in which semantic search, the ability to put typed searches into context, represents the most accurate option for granting answers. However, before we delve into this new type of search is appropriate to stop and ask the question: What has motivated our change when searching […]The post SEO…
  • Facebook Releases Quarlerly Highlights, Continues To See Growth In Active Users by @mattsouthern

    Matt Southern
    21 Nov 2014 | 5:27 pm
    Facebook, as a public company, reports every quarter on the state of its business. This week it released its highlights for the third quarter of 2014, with numbers that are more than likely to please stockholders. Growth In Active Users There was growth in active users reported across the board. Daily active users (DAUs), as of September 2014, were an average of 864 million which is an increase of 19% year over year. Mobile DAUs saw even more growth, with an average of 703 million as of September 2014, which accounted for an increase of 39% year over year. Monthly […]The post Facebook…
  • European Parliament To Call For Separation Of Google Search From Other Services by @mattsouthern

    Matt Southern
    21 Nov 2014 | 5:04 pm
    According to a report released today, the European Parliament is reportedly calling for Google separate search from the rest of its service offerings. The motion specifically calls for an “unbundling” of Google’s search engine from its other services as a way to curb Google’s dominance. This is being supported by Europe’s two main political parties, the European People’s Party and the Socialists. This motion originated from concerns that Google’s tremendous reach has the potential to stifle competition. However, the European Parliament doesn’t have the power to break up…
  • What Mic Do I Need For a Professional Podcast? 10 of The Best Podcasting Microphones by @albertcostill

    Albert Costill
    21 Nov 2014 | 8:54 am
    One of the most important decisions that you’ll make as a podcaster is the microphone that you’ll be using. After all, you want your podcast to come across to listeners as a credible and professional – which you can’t accomplish if you’re using a subpar microphone.  Your podcast needs a professional sound.  Yes, listeners know! That’s not to say that cheaper options, such as that generic headset microphone you’ve used for Skype, can’t handle the job if you’re in a pitch, it just means that you get what you pay for. So, what mics should you be using if you […]The post…
  • SEO Trends For 2015 And Beyond: Interviews With Two Leading Experts by @mattsouthern

    Matt Southern
    21 Nov 2014 | 7:00 am
    At Pubcon 2014 in Las Vegas the SEJ team had the opportunity to catch up with Jake Bohall of Virante, and Joe Youngblood of Winner Winner Chicken Dinner, about SEO trends. Jake discusses how he’s starting to see a shift towards SEO being integrated into all company practices, while Joe discusses some interesting new ways to build links. Hear them explain more about this in the videos and recaps below: SEOs Tools: An Interview with Jake Bohall Here are some key takeaways from the video: Jake believes the future of SEO is shifting more towards using tools and having people […]The post SEO…
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    AdWords Agency Blog

  • New ways to rev up your Shopping campaigns

    Nicole Burgan
    19 Nov 2014 | 9:25 am
    Cross-posted from the Inside AdWords blogWant to get more impressions and clicks for your Shopping campaigns? Or want to know how to spot missed opportunities in your bidding strategy and find your mobile share of voice? We introduced competitive landscape data last year so you can start answering those burning questions, and today, we’re excited to announce a handful of additions that’ll help you find new ways to optimize your Shopping campaigns and engage shoppers on all devices.Auction insights report lets you compare your Product Listing Ad (PLA) performance to other advertisers…
  • New Study: The Impact of Digital On In-Store Shopping

    Nicole Burgan
    13 Nov 2014 | 8:08 am
    Cross-posted from the Inside AdWords blogWe've all heard the theories that people who do research online no longer care about the in-store experience … or don't even go to physical stores any more. Or that shoppers who use a smartphone in a store are looking to buy elsewhere.Google decided to find out how much of this is true. We've just run a research study with Ipsos MediaCT and Sterling Brands with the goal of discovering how smartphones and online information have changed the in-store experience.The results, as they say, may surprise you.The full details are available at Think With…
  • Fighting Fraud: Protecting advertisers from buying hidden ads with DoubleClick Bid Manager

    Nicole Burgan
    11 Nov 2014 | 12:14 pm
    Cross-posted from the DoubleClick Advertiser blogAd fraud is a serious threat to the advertising ecosystem. It’s one we’ve been deeply committed to solving over the years, investing significantly in technology and expertise to keep bad ads and bad traffic out of our ads systems. Today we’re adding to those investments with a new feature in DoubleClick Bid Manager that automatically prevents advertisers from buying hidden ad slots, built from our spider.io technology. What is a hidden ad?Many in the industry are familiar with ad viewability, which is a measure of whether an ad was…
  • How Local Retailers Can Use Digital to Connect With Consumers

    Nicole Burgan
    29 Oct 2014 | 9:00 am
    Some have claimed that the rise of digital is making in-store shopping obsolete, but new research from Google, Ipsos MediaCT and Sterling Brands suggests a far more nuanced relationship between the two. In fact, the data suggests that consumers’ digital behavior can help retailers increase in-store business. Our report debunks three common myths about the impact of digital on in-store shopping. Retailers can use these insights to find ways to connect and engage with customers, utilizing technology not just to drive shoppers to the store but also to assist them once they’re there.Myth:…
  • In-stream video tools support video ad targeting

    Nicole Burgan
    28 Oct 2014 | 8:26 am
    Cross-posted from the DoubleClick Advertiser blogFor the past week, we’ve discussed the ways that advertisers can pair smart creative with their media buying strategies, to produce successful digital campaigns. Today, we’ll talk about our fourth and final creative and media pairing around in-stream video -- advertisers should make sure they have the right video ad creative to run in their video ad placements. Did you know? In 2014, over a third of mobile phone users streamed or downloaded video on their mobile devices. In 2015, the percent of people watching video on their phones is…
 
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    aimClear® Blog

  • Design Tactics to Enhance Social Sharing: Actionable Ways to Achieve Maximum Reach from #SMX Social

    Kevin Watterson
    21 Nov 2014 | 8:07 am
    What encourages people to share? SMX Social has been full of fantastic tactical advice for how to create great social content that will engage users, but today’s morning session on Designing for Social Media Sharing emphasized the technical ways creators can prompt sharing once their content is created. Marianne Sweeny, a Senior User Experience and Information Architect with Portent told the audience gathered in day two’s second session the five things social marketers (that’s us!) should know about user experience (UX) as they package and publish their content: UX is more than…
  • The Great Native Advertising Debate (& Where It’s Going) at #SMX Social

    Amber Krohn
    20 Nov 2014 | 2:54 pm
    Continuing our coverage of SMX Social day one, next up was Native Ads, Sponsored Endorsements & Paid Posts: Walking The Social Media Minefield with Mariana Rodriguez, Senior Account Director at Beeby Clark + Meyler; Phil Gomes, Senior Vice President at Edelman Digital; and Danielle Wiley, CEO at Sway Group. Associating company brands with a celebrity or popular website grabs new viewers’ attention and spreads popularity between brands. Recently, these native ads, sponsored endorsements and paid posts have been receiving a lot of negative buzz. No doubt, marketers, government officials…
  • Oops! [Brand] Makes Social Media Flub: How to Recover with Class, #SMX-style

    Amber Krohn
    20 Nov 2014 | 2:10 pm
    aimClear’s coverage of SMX Social continues with tips for recovering from social media blunders and steps to create viral content. Ric Dragon shared a preview of the session with us earlier, so check it out! To kick things off, Sandra Fathi, President at Affect, shared best practices for crisis communication in Recovering From A Social Media Mistake. Yes, it happens. Brands inevitably experience unexpected slip-ups at some point in time. The difference between a plummeting reputation and audience forgiveness is preparation. The lines between social media and PR crises are seriously blurred.
  • Overcome Social Media Blunders with Grace: aimClear’s Ric Dragon #SMX Social Interview 2014

    Erica Melchior
    20 Nov 2014 | 12:48 pm
    Welcome back to our coverage from SMX Social! Watch as Manny Rivas interviews Ric Dragon, CEO and Co-founder of DragonSearch Marketing, on tips for avoiding social media mishaps. Brands make gigantic mistakes in social media all the time. Ric shares tips for overcoming challenges and disasters AFTER disaster strikes. More often than not, if marketers follow the golden rule of reacting with concern and emotion when a consumer experiences a negative situation, the social exchange will serve as positive brand experience for the consumer. Trouble occurs when marketers react in a way that seems…
  • One Billion Refreshes: Opportunities for Real-time Marketing at #SMX

    Kevin Watterson
    20 Nov 2014 | 8:09 am
    Welcome back to our coverage from SMX Social! Jen Miller, Director of Social Product Strategy for Coca-Cola, led off the Reacting to Real-Time Events: Being On-point for Mass Appeal session on day one at SMX Social with a mind-blowing statistic: We check our phones a combined 100 billion times per day. Yes, that’s billion with a “B.” For a global brand like Coke, which is mentioned in English 35 times per minute, that presents an incredible opportunity for its brand to be involved in real-time conversation. It’s also a daunting task. To tackle it, Coke created a Hub Network to…
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  • The Story Behind The Story

    Perry S. Marshall & Associates (Perry S. Marshall)
    20 Nov 2014 | 7:41 am
    March 21, 2003, is burned into my memory. Richard Koch’s book The 80/20 Principle had set my mind on fire just a few weeks before. I had been immediately struck with an insight: “80/20 isn’t just a theory about ‘Group A’ and ‘Group B,’ it’s a calculus formula. It’s a ramplike curve. It’s infinite, and it’s fractal.” That day was a Friday, and I was obsessing about it. What’s this formula? How would you set it up? How would you solve it? I was rolling it around in my mind, trying to figure it out. Just two days earlier, something else remarkable happened. I’d hosted…
  • Brutal Tales of Entrepreneurial Obstinance (Interview with Megan Macedo).

    Perry S. Marshall & Associates (Perry S. Marshall)
    10 Oct 2014 | 11:19 am
    Ever feel like you’re trying to knock down doors with the soft skin of your nose? Spinning your wheels? Trying to stuff down who you REALLY are so you can pretend to be who you think you SHOULD be? Here’s my story of stubbornness, misguided persistence, and deafness to the wise whispers of intuition. Maybe it can save you a few years of frustration…and a few layers of skin on your nose! Go to SelfDisclosure.tv for more episodes and extra content, including an mp3 of Megan’s interview with Perry.
  • Do You Know Anyone Who Actually Works 4 Hours a Week?

    Perry S. Marshall & Associates (Perry S. Marshall)
    23 Sep 2014 | 7:18 am
    Tim Ferriss’s brilliant book, “The 4-Hour Work Week”, was loaded with time-saving, money-saving insights. But do you know any wealthy person who actually works only 4 hours per week? I do. Watch the video. From 60 Hours to 20…Get Mastermind Club 12 Here
  • A “Frying Pan Upside the Head”

    Perry S. Marshall & Associates (Perry S. Marshall)
    16 Sep 2014 | 9:20 am
    How a concussion sustained during a flag football game forced one entrepreneur to “do nothing” for a few days…and gave him a new vision for the future. Listen to my brief interview here. MP3 (Right-click and select Save Link As…)
  • Why Star Principle is the Most Important of All Business Strategies

    Perry S. Marshall & Associates (Perry S. Marshall)
    13 Sep 2014 | 7:06 am
    Click Here to Apply
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    » PPC Consulting Firm »

  • Google Wants to Own Bid Management Industry

    Greg Meyers
    5 Nov 2014 | 8:50 am
    Typically, it has been the 3rd party software companies that provided Bid Management Solutions for Adwords and Bing Ads platforms. However, Google is pushing their own “new and improved” best practices guide to try and help advertisers get the most of their strategies (or in other words) their budgets. So with this latest move by Google, should those 3rd party automated bidding companies be concerned? Is Google strategically trying to control that market as well. Let’s discuss….   Google announced a new guide (via .pdf) entitled A Bid for Every Auction which…
  • Is Perfecting PPC Campaign Structures Driving You Crazy?

    Greg Meyers
    23 Oct 2014 | 7:35 am
      Years ago, I was told by in Father-in-law and backed up by others in the Family that there is an old Italian Myth which claims that a Donkey thinks about killing its owner 9x a minute everyday. That is crazy right? Well, let’s consider how many times have PPC marketers go back and forth on how to organize campaigns and adgroups. For my experience, it’s one of those constant things that always seem to question the initial strategy. However, there are “rational” reasons to change up the structure once in a while to get the most out of the advertisers budget.
  • Google Channeling “Magazine Layouts” for Better Mobile User Experience

    Greg Meyers
    29 Sep 2014 | 9:35 am
    Ahh, the evolution on online behavior keeps on changing and in many cases, it’s starting to reinvent itself into the “ol magazine” world. We went from Desktops, to Smartphones, then Tablets. As more and more of these devices are being developed, Google has once again “stepped up the plate” to leverage all of these variations so that advertisers can get their most bang for their buck, or shall I say Googles’ buck. Let’s discuss…   In a recent article entitled “Building the next generation of display ads for a multi-screen world”…
  • Hertz Rental Car Winning in PPC Marketing

    Greg Meyers
    15 Sep 2014 | 1:44 pm
    The Rental Car Industry is not only a $24 Billion Dollar Industry, it is also highly competitive landscape, especially within PPC Marketing and Social Media. According to the USA Today article entitled Rental car companies court customers on social media, author Garry Stoller interviews Unmetric CEO Lux Narayan and reveals that “Hertz has the best use of Twitter and the best YouTube channel, and Enterprise has the best use of Facebook. It’s interesting to find that the two largest rental-car companies in the world, Enterprise and Hertz, have found separate niches for building up…
  • Organic Wine Retailers Reveal Diverse PPC Strategies & Budgets

    Greg Meyers
    14 Sep 2014 | 11:00 am
    As someone who has improved his palate over the years and is becoming sort of a “wine snob” these days, I decided to see what the PPC Landscape looked like for Organic Wine Retailers, and boy is it diverse. The Keyword coverage and budgets are vastly different and begs a few questions like: (1) Were they poorly executed from the start?, (2) Too much Competitive saturation? (3) Is it the right audience for a healthy ROI? With the help of PPC Competitive Software such as SpyFu, I have the ability to identify and compare what keywords specific online retailers are bidding on, as well…
 
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    Certified Knowledge

  • Listen to the Local Marketing Radio Show with Mike Blumenthal Part 2

    brad
    20 Nov 2014 | 7:00 am
    Local Marketing can be a difficult online field to navigate with the constant changes that occur in the field. To help navigate this confusing world of local marketing, Mike Blumenthal and myself did two radio shows on local marketing. If you’re unfamiliar wit MIke, he’s  been involved in local marketing for years. He’s the co-founder of LocalU, the Founding Partner for GetFiveStars, an author, the VP of Blumenthal’s, Inc, a frequent speaker on local marketing, and has been writing about local for a number of years. In the first episode, we covered some basics of local, such…
  • The Complete AdWords Audit Part 10: Testing

    Wijnand Meijer
    18 Nov 2014 | 7:00 am
    This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types and Ad Copy.  ”Always Be Testing” Any serious online marketer One of the greatest things in online marketing is that you can test anything that generates a click or conversion (which is about everything): keywords, bids, ads, landing pages, your checkout process, etc. Besides, it’s actually the only…
  • What You Need to Know About Local Marketing with Mike Blumenthal

    brad
    5 Nov 2014 | 7:00 am
    The digital world of local marketing can be a very confusing place to try and get traffic with the constant changes to Google My Business, Google updates, and the local search sites. To help shed some light on this topic, I invited Mike Blumenthal to share his thoughts on Marketing Nirvana about local marketing. Mike has been involved in local marketing for years. He’s the co-founder of LocalU, the Founding Partner for GetFiveStars, an author, the VP of Blumenthal’s, Inc, a frequent speaker on local marketing, and has been writing about local for a number of years. In the first of two…
  • Last Chance to Register for the AdWords Workshops in Las Vegas and Milan, Italy

    brad
    28 Oct 2014 | 7:00 am
    The last two workshops of the year are almost upon us; so if you’d like to go – this is your last chance to register. The two workshop leftin 2014 (and the first 2015 one will most likely won’t occur until March) are: SMX Milan: AdWords Workshop: When: November 12th, 2014 Where: MiCo – Milano Congressi, Milan, Italy Details: Workshop Details Please note: The workshop will be in English SMX Social: AdWords Workshop: When: November 18th, 2014 Where: The ARIA Resort & Casino, Las Vegas Details: Workshop Details We’ve sold out every workshop this year so if you…
  • Learn How to Increase Your Personal Brand with Mel Carson

    brad
    23 Oct 2014 | 7:00 am
    Mel and I did a Marketing Nirvana radio show two weeks ago on personal branding, where we: Introduced personal branding Covered how companies should think about personal brands Talked about corporate measurement And so forth… On this show, we move past the corporate influence and dove into how to increase your personal brand; and cover such topics as: Levels of branding (just in-house rockstar to international speaker) Tactics to increase your brand Measuring your influence Where & how to start speaking Introverts & branding How to monetize your brand If you missed show one and…
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    WordStream

  • Introducing Larry’s Links – THE Content Round-Up for Busy Marketers

    Larry Kim
    21 Nov 2014 | 9:24 am
    Keeping up with what’s going on in marketing can feel like a full-time job. Sure, you can scan the headlines every morning to stay up to date with what’s happening in search and social, but if you’re like me, you probably wish there was an easier way to stay on top of developments in our industry. Well, now there is!Introducing Larry’s LinksLarry’s Links is a brand-new email series I’ll be sending out. Every two weeks, I’ll be compiling the very best articles about paid search, social media, and internet marketing, and delivering them directly to your inbox – simple!One of my…
  • Count Up Your Conversions with AdWords Countdown Scripts

    Randi Lucius
    20 Nov 2014 | 6:34 am
    3…2…1...Who doesn’t love a countdown? Countdowns can be used at any time, whether it’s New Year’s Eve, a rocket launch, or you just want to get people excited for something that’s about to happen (unless it’s a choreographed dance you came up with at a family party). You can also tactically set up a countdown whenever you announce a release date for a product/service or an upcoming sale.If you have set up an AdWords campaign around an upcoming sale – such as a site-wide “50% Off” sale or a holiday sale – and tried to reflect this in your ad copy. Sometimes a deal speaks…
  • 20 Ways to Improve Your Presentation Skills

    Larry Kim
    19 Nov 2014 | 5:37 am
    I've been doing a lot of presenting recently, and I have no problem admitting that it's tough. For those not born with natural eloquence, public speaking can be remarkably nerve-racking. But I’m getting a lot better!One of the biggest lessons I’ve learned over the last few years is that to be a great speaker, it’s key to develop a personal speaking style. Since I know I’m not the most eloquent speaker in the world, I make up for it by packing my presentations with enthusiasm, unique/proprietary data, and tons of useful content as well as plenty of dumb jokes.We can't all deliver the…
  • 7 Steps to Master the Google Display Network

    Margot daCunha
    18 Nov 2014 | 6:33 am
    Starting this blog post on Halloween took me back to the days of wandering up and down the streets of my childhood neighborhood. At the ages of 7,8, and 9 my neighbors and I were perfectly content with collecting Skittles, Starbursts, and giant candy bars from the house on the corner (that lady was the best), but as the years past we yearned for more. We started branching out to the surrounding neighborhoods, even pleading with our parents to drive us to houses past walking distance. We graduated from small plastic pumpkin bowls to oversized pillow cases to accommodate the massive amount of…
  • Can ‘Facebook for Work’ Topple LinkedIn?

    Dan Shewan
    17 Nov 2014 | 7:56 am
    I’d wager that, if you’re reading this at work, you’ve probably checked Facebook at least once or twice today. Even if you haven’t, Mark Zuckerberg wants to change that.According to various news sources, the folks at Menlo Park are planning to make a power play against LinkedIn by launching a new service designed for office drones – but can it succeed?‘Facebook for Work’PC Mag reports that Facebook employees already use a modified version of the Facebook platform internally, and that the company wants to expand access to “Facebook for Work” to a wider audience – namely,…
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    Portent » PPC

  • A Big Idea: The International Geek Exchange

    Elizabeth Marsten
    6 Nov 2014 | 8:51 am
    As a part of our Big Idea series, I wanted to share more detail to a special pilot program that I took part in recently and will be presenting on in Dallas at State of Search later this month. It’s the International Geek Exchange that Toni Voutilainen, a senior PPC specialist of the Tulos Agency of Helsinki, Finland proposed to me after meeting at SMX East in NYC. I happily went along as a willing test subject to see if an international agency exchange was not only possible, but a worthwhile use of time. Sure, it’s not the first idea of its kind, I’ve heard of CEO swaps and product…
  • Google to Localize Call Extensions. Hurrah?

    Timothy Johnson
    21 Oct 2014 | 8:30 am
    Starting in early November, Google will allow advertisers to use local area codes in their call extensions that utilize Google forwarding numbers.  Previously, you had two options: use your own number and lose the ability to track calls in AdWords, or use an (866) forwarding number randomly assigned to your ads. With this new feature, local advertisers will get the added benefit of call tracking while keeping the friendly feel of a local area code number in the search results. How do I set it up? Easy! Google will automatically transition all eligible local phone numbers where available.
  • Six Ways to Win on your Competitor’s Branded Keywords

    Chad Kearns
    9 Oct 2014 | 6:00 am
    Occupying your competitor’s SERP space with a pay-per-click ad provides the ability to capture traffic and convert visitors into customers who may have had previous intentions of spending their money elsewhere. While bidding on the branded terms of your competitors is not an innovative practice, poor execution is something we see over and over again. Poor execution when buying on your competitor’s brand names is a terrific way to flush your ROAS down the drain. When looking to go after this type of paid traffic, it is important to look at two sides of the paid search user journey- first,…
  • Pay Per Click Advertising Explained by a Non-PPC Person

    Mike Fitterer
    24 Sep 2014 | 12:18 pm
    Pay Per Click Advertising (PPC) should be an integral part of every company’s online marketing strategy. Seriously, it’s legit. After all, what marketer wouldn’t like having totally transparent marketing spend and return data available just a few clicks away? Oh, every marketer likes that sort of data? That’s what I thought. Here’s the problem. Most people don’t actually understand PPC. Many aren’t even sure what PPC is. In many minds it’s like the functionality of a TV set – you just turn it on and BAM, it works! Well, surprisingly enough that’s not the case. That’s why…
  • Make Your Google Shopping Campaigns Multilingual

    Kiko Correa
    18 Sep 2014 | 9:49 am
    Have you ever stumbled onto a new feature without even realizing it? It just happened to me recently when I told my boss Elizabeth that I had gotten a second, French language, PLA feed going for a client. She looked at me sideways and said “how’d you do that?” Considering she’s covered a PLA base or two (or million) I was pretty shocked that she was surprised. She let me know that “No, Kiko, this hasn’t always been a thing”. Without even meaning to, I had stumbled into something new. I’ll take you through the process I went through to set up Google Shopping campaigns in…
 
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    Local Search Solutions

  • Hunter Pence Uses Bing, But Does He Use Bing Ads?

    Jason Keeler
    18 Nov 2014 | 9:18 pm
    As a true Kansas City Royals fan, it’s taken me awhile to recover from the World Series. It’s still hard to write about or talk about, but amid the amazing run by my hometown team something germane to my craft popped up…#HunterPence signs.  That’s right, the craze the followed the maniacal-looking outfielder touched on an interesting point for PPC managers and advertisers in general. Among the signs razzing Pence was one that read as such: #HunterPence uses Bing.  I chuckled when I read that.  But then I stopped and asked myself, “why is that funny?”…
  • How To Make Your SEO Business Sustainable

    Jason Keeler
    19 Oct 2014 | 7:44 pm
    It’s came to my attention that many readers of this blog are actually aspiring SEO’s themselves. Psst! I have a secret I want to share with you…we’re in a crowded industry. Despite the roughly 8.9 million results returned by Google for “Death of SEO”, there’s an ever growing number of people pitching SEO services to businesses large and small. While that’s great for consumers, it might not be great for the sustainability of your SEO business. So how do you combat that? One thing to do (or several things, depending on how you look at it) is to try your hand at emulating…
  • 3 Questions To Ask Before Hiring An Ad Agency For SEO

    admin
    21 Sep 2014 | 9:26 am
    There’s a few ultra-important questions to ask before hiring and ad agency for SEO purposes.  If you don’t get the answers to these questions, you’re probably setting yourself up for disappointment. Why? Because most advertising agencies are focused on delivering creative work, not results.  Others have business models centered on billing you for their time (which, again, does not take results into account). That’s not to say there aren’t agencies with strong, proven search optimization chops.  There certainly are. But there’s far more who have no clue what SEO really is, yet…
  • Cheap Content Writers Aren’t Worth Your Time

    admin
    3 Aug 2014 | 8:10 pm
    Buying Content By The Word Is Beyond Absurd O-desk, Elance, College Writers, Content Runner…all pretty much the same thing. A huge pile of non-native English writers who are willing to crap out a few hundred words for a the cost of a Starbucks latte. Literally. The worst part about people watering down the content marketing landscape with this worthless stuff? The fact that companies buy it. I’m amazed at the fact that more and more of these companies keep showing up in MY inbox, of all places. Especially the ones based in India or Nigeria. I find myself wondering what business…
  • Social Clutter: Unraveling Social Media

    Search Specialist
    8 Jul 2014 | 8:45 pm
    What social outlets are worth your time? The buzz around social media marketing has died down a little bit, especially with the advent of native advertising gaining traction in recent months. Still, it’s a viable outlet for engagement and brand building. Whether you own a brick-and-mortar shop serving a local audience or an online business that reaches customers all over the world, you’re probably using at least one social media outlet to market your business. But with so many options, you may be struggling to justify where you spend your time and dollars. Do you focus on your Facebook…
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    CleverClicks. Transparent PPC & SEO.

  • Weekly Search Marketing Roundup – 14th November 2014

    Anthony Coe
    14 Nov 2014 | 4:17 am
    Latest SEM News & Tips Winning the Second Chance with Remarketing Lists for Search Ads (RLSA) | Inside Adwords Google’s Matt Lawson, Direct of Performance Ads Marketing, introduces their new best practice guide for remarketing lists for search ads (RLSA) Winning the Second Chance. The guide covers topics such as the most efficient and effective ways to tag your site, the key remarketing list types to focus on, adjusting your RLSA bids and advanced strategies to expand volume. Read the full post at Inside Adwords. 3 Quick Tips to Simplify Your Bid Optimizations | PPC Hero Carrie…
  • Are you organic search snippets CTR optimised?

    Anthony Coe
    13 Nov 2014 | 7:15 am
    To some of you, this may seem like an odd question. I mean, surely if you have optimised a page for a keyword and it ranks in position #1, then you are doing good SEO, right? Well, this all depends if searchers are clicking your search snippet. If they are ignoring it or favouring your competitors, then your search snippet is not click-through rate (CTR) optimised. For those of you unfamiliar with the term, CTR refers to the number of times a searcher clicks a result divided by the number of impressions or times the ad is shown. If you have worked in PPC, the importance of optimising your CTR…
  • 5 Tips for Getting Started with Google Webmaster Tools.  

    Anthony Coe
    11 Sep 2014 | 1:23 pm
    So you want more organic traffic and leads right? Google Webmaster Tools (WMTs) is an awesome free tool that offers you plenty of valuable ways to manage how Google indexes your website pages, diagnose technical issues and gain key insights into how your website displays and performs in the search engines results. In this post, we have handpicked a few of the most important WMTs features to ensure your website is correctly optimised to be crawled, indexed and ranked by Google. But first a few points on getting your site verified: Getting Verified Before you can start using Google WMT for your…
  • How Adwords Editor Can Streamline Your Campaigns

    Anthony Coe
    17 Aug 2014 | 10:20 pm
    AdWords Editor offers advertisers a free and fast way to make streamlined changes to their AdWords accounts, overcoming the complexities of manual duplication and replication of keywords, ads and ad groups. One of the main benefits is the power to replicate a campaign in seconds and then perform extremely fast edits. For example, if you are targeting a campaign to a Sydney audience and you want to start a Melbourne focused campaign, using the search & replace feature, you can replace all mentions of Sydney in keywords, ads and ad groups in one go. In this post, we help you become more…
  • How Quality Score Affects Adwords Campaigns

    Philip
    7 Aug 2014 | 2:36 pm
    If you’ve ever run your own Google Adwords campaigns, you’ve no doubt encountered “quality score.” Quality score (QS) is not just some magical number, it actually represents the quality of your Adwords keywords. A higher score is obviously better as it’s an indication that Google considers keywords, landing page and click-through rate to be of high relevance and quality. In short, if the QS of a keyword is low it means you’re doing something wrong. It’s probably also something that you want to address as it has a meaningful impact on the CPC of your ads. You can rank…
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    Click Click Media » Google AdWords

  • How to Master Competitive Keyword Research for Your PPC Campaign

    Phillip Wendell
    27 Oct 2014 | 7:41 pm
    Image Source: ShutterStock.com Finding the right words for a paid search campaign is usually always easier said than done; however, as any marketer should know, keyword research is the cornerstone of any PPC successful campaign. While both a science and an art, mastering competitive keyword research demands that you are able to understand your audience well enough in order to predict what they’re going to be typing in the search box. As with any effective marketing tool, the key to driving a successful campaign is with thorough research and understanding of the competition. Below is a brief…
  • 4 Things Everyone Gets Wrong When Starting AdWords

    Jeremy Decker
    21 Oct 2014 | 6:00 pm
    Wasted Ad Spend. No-one wants it but everyone that is learning AdWords will inevitably do it. Having worked on Google AdWords campaign for going on nine years now almost every campaign I see, audit or get given has one if not all of these common mistakes. Spend the ten minutes it takes to learn these points carefully and check your campaigns today. Your wallet will thank you! Setting Broad Geo-Targeting Whether you’re focussing your campaign nationally or to a specific state/city, it’s important to be as specific as possible with your geo-targeting. Rather than targetting Sydney as a…
  • Outside the box Text Advert Idea’s

    Phillip Wendell
    8 Oct 2014 | 8:36 pm
    How many years have we spent creating text ads for AdWords campaign? The answer is 8….. 8 years of working out how to best sell a plumber in Sydney using 25 characters or less. Years of experience has taught us a thing or two about how to create ads to a formula where we can come up with at least three creatives that we know will work. (see this earlier article). But this gets boring To combat this creative drain on our souls whereby an ‘average’ account has 15,000 individual ads, we often run as part of a spit test “outside the box” advert idea’s. Add creative ads into your…
  • Selling on Google Just Got Easier with The New AdWords “Callout” Extension

    Jeremy Decker
    3 Sep 2014 | 5:44 pm
    If you’ve had any experience creating adverts for a Google AdWords campaign, chances are you’ve at one point been frustrating by the heavily restricting character limits currently imposed on your ad description lines… if you’re anything like me, there has been more than a few long days spent silently cursing Google for not allowing you to include just that one extra character in order for you to generate that perfect ad. It seems like Google must have somehow been listening, because today they’ve announced and rolled out “Callout Extensions” – the newest addition…
  • Call me maybe! 5 top tips to get phone calls from your landing page.

    Phillip Wendell
    3 Sep 2014 | 1:13 am
    In the world of local business advertising a phone call can be worth up to three times as much as a form based enquiry. Not only do they take half the time to deal with, but are much more likely to convert on the spot without comparison shopping. What can be done over the phone by a business owner that runs a local business (such as a restaurant, plumber or mechanic), is amazing – they are professionals that can easily take a call and book in an appointment in minutes. Now we all know that landing pages are an essential part of any online advertising campaign, especially for direct…
 
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