Paid Search

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  • Is Google Driving Up AdWords CPCs in the Best Performing Geos?

    RKGBlog
    Andy Taylor
    15 Sep 2014 | 8:15 am
    One of the most powerful aspects of the Enhanced Campaign model is the ease with which advertisers can now adjust bids by geography at scale. Using location IDs passed through Google’s click performance report, advertisers are able to tie sales and orders directly to geographic locations in order to calculate granular bid modifications for greater optimization. It’s important, however, to take a look at how the average cost per click already varies for an advertiser depending on geography, and the reasons that these differences by geography exist. Higher Income Locations Have a…
  • Tablet Related Device Targeting Changes in Bing Ads Begin Today

    Bing Ads & Microsoft Advertising Community
    Dare Obasanjo - MSFT
    15 Sep 2014 | 12:00 pm
    As mentioned in our June blog post , we are implementing a two-phased plan to simplify device targeting in Bing Ads. Since rolling out compatibility with Enhanced Campaigns, advertisers have told us that having both the enhanced campaigns model of bid modifiers and explicit device targeting added complexity to managing paid search campaigns in Bing Ads. The first phase of the migration begins today. During this first phase, desktops and tablets will be combined into a single device targeting selection...(read more)
  • Facebook Updates News Feed To Show More Timely Content by @mattsouthern

    Search Engine Journal
    Matt Southern
    18 Sep 2014 | 10:53 am
    Facebook’s goal with the news feed, as they describe in an announcement today, is to show everyone the right content at the right time. Occasionally people would miss the stories that are important to them due to how Facebook’s news feed ranks content. They have been getting feedback from users saying something they’re only interested in a post from a friend or a Page at a specific moment, like while a sports game or TV show is airing. There are other times when posts that are a day or two old, and no longer relevant, surface in a user’s news […]The post Facebook Updates News Feed…
  • SearchCap: Bing Predicts Scotland Vote, Google Maps Navigation Expands & Bing Ads Sitelinks

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
    Barry Schwartz
    19 Sep 2014 | 1:01 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cortana Coming To Windows 9, Will It Replace Bing? Next week in San Francisco, Microsoft will unveil Windows 9 for the press. Among the features of the new OS is... Please visit Search Engine Land for the full article.
  • Prepare For The Impending Mobile Ad Update

    PPC Hero
    Matt Umbro
    19 Sep 2014 | 8:00 am
    Now that ad extensions have the potential to replace description line 2, your copy needs to better flow within the real estate of your ads. Read more at PPCHero.com
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • SearchCap: Bing Predicts Scotland Vote, Google Maps Navigation Expands & Bing Ads Sitelinks

    Barry Schwartz
    19 Sep 2014 | 1:01 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cortana Coming To Windows 9, Will It Replace Bing? Next week in San Francisco, Microsoft will unveil Windows 9 for the press. Among the features of the new OS is... Please visit Search Engine Land for the full article.
  • Cortana Coming To Windows 9, Will It Replace Bing?

    Greg Sterling
    19 Sep 2014 | 8:03 am
    Next week in San Francisco, Microsoft will unveil Windows 9 for the press. Among the features of the new OS is reportedly going to be the virtual assistant Cortana. A range of sites are repeating some early evidence found by a German site and also a discussion on Neowin that assert Cortana will be... Please visit Search Engine Land for the full article.
  • Google Maps Navigation Now Covers 104 Countries

    Greg Sterling
    19 Sep 2014 | 7:29 am
    Android Police points out that Google has expanded navigation for Google Maps to 20 additional countries. These are mostly in Africa, the Caribbean islands and South America.  From Algeria to Venezuela, the addition of these 20 brings to an impressive 104 the total number of countries where Google... Please visit Search Engine Land for the full article.
  • Search In Pics: Darth Vader Painting, Staircase Bobsledding & Google Family Hackathon

    Barry Schwartz
    19 Sep 2014 | 7:04 am
    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. GoogleBot Stuck In The Woods: Source: Google+ Google Family Hackathon Day:... Please visit Search Engine Land for the full article.
  • Bing Ads Rolling Out Dynamic Sitelinks In U.S.

    Ginny Marvin
    19 Sep 2014 | 6:52 am
    Bing Ads has debuted Dynamic Sitelinks, new annotations that are automatically created and displayed in the same fashion as standard Sitelinks that advertisers control. If this sounds familiar, it’s because Google introduced the same feature in July. The engines know that sitelinks increase... Please visit Search Engine Land for the full article.
 
 
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    Inside AdWords

  • Making every character count in your mobile search ads

    Rob Newton
    10 Sep 2014 | 9:59 am
    People expect information right at their fingertips, whether it’s locating the nearest burger joint or booking a flight. And they’re searching for all this information on small screens -- sometimes as narrow as 4 inches. This means that mobile ads must make every character count.Today, we are announcing an improvement to the way ads look on smartphones to make it easier and faster for consumers to find things they are searching for, while on the go.  Starting on October 15, 2014, your ad extensions may show instead of the second line of ad text (description line 2) on your mobile…
  • Extend the reach of your Product Listing Ads to qualified shoppers

    Rob Newton
    9 Sep 2014 | 8:58 am
    With the growth of product queries across the web, advertisers are looking for new ways to connect their products to interested shoppers.By opting your Shopping Campaigns into Google’s search partners, you can now reach users as they search or browse for products on retail and commerce sites in the Google Search Network. These retailers, such as Walmart.com, are part of AdSense for Shopping, our latest product to help monetize site traffic.Extending your Shopping Campaigns to these sites helps you reach qualified users beyond google.com and Google Shopping. Your Product Listing Ads show…
  • Call out what matters most to your customers

    Rob Newton
    3 Sep 2014 | 2:37 pm
    Whether it’s free shipping on all laptops or a price match guarantee on smartphones, the more information people have, the better purchase decisions they can make online. That’s why we’re introducing callout extensions: additional text that shows with your Google search ads, highlighting specific information about your products and services. Callouts will start rolling out today, with full availability to all advertisers in the next few weeks.Example text ad highlighting callout extensionsStrengthen your messageCallouts show valuable information to potential customers before they click…
  • Making it easier to build rich and engaging mobile ads for the Google Display Network

    Rob Newton
    27 Aug 2014 | 9:59 am
    We recently added the ability for AdWords advertisers to upload HTML5 ads built with Google Web Designer into Google Display Network campaigns. Below is an overview of how you can use this integration to build HTML5 ads for your GDN campaigns. People are now constantly connected and using mobile devices to communicate, shop and stay entertained. In fact, 25% of global pageviews occur on smartphones and tablets.1 Further, there are now more consumers using the web in HTML5-compatible environments than in Flash-compatible environments.2 In order to reach as large an audience as possible,…
  • A Guide to the New Profit-Driven Marketing Movement

    Rob Newton
    25 Aug 2014 | 12:51 pm
    A new breed of marketers have made the shift to “profit-driven marketing,” which is about tackling traditional marketing challenges with unconventional approaches.  For example, they understand that in order to make more money, they have to strategically invest more money first.One company employing this new strategy is Airbnb. The popular global accommodations company creates models to understand the value that every new customer brings over his or her lifetime.  Then, equipped with flexible budgets, their digital marketing team is able to reach all the right customers at the…
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    RKGBlog

  • What Google’s Search Partner PLA Announcement Means for Advertisers

    Katie Bean
    19 Sep 2014 | 11:10 am
    Google announced last week that PLAs are now eligible to show on retail and commerce sites in the Google Search Network, similar to how text ads can currently show on search partner sites. Overall, we think this will be a positive for advertising retailers as it will increase PLA reach and volume. What do we know? PLA targeting on partner sites will operate similarly to text ad targeting on partner sites, where Google determines contextual relevancy based on product category, product name or user’s search. Google began testing this in April with about 1% of traffic, and this is expected…
  • Is Google Driving Up AdWords CPCs in the Best Performing Geos?

    Andy Taylor
    15 Sep 2014 | 8:15 am
    One of the most powerful aspects of the Enhanced Campaign model is the ease with which advertisers can now adjust bids by geography at scale. Using location IDs passed through Google’s click performance report, advertisers are able to tie sales and orders directly to geographic locations in order to calculate granular bid modifications for greater optimization. It’s important, however, to take a look at how the average cost per click already varies for an advertiser depending on geography, and the reasons that these differences by geography exist. Higher Income Locations Have a…
  • Video: When to NoFollow Links

    Kyla Becker
    9 Sep 2014 | 10:05 am
    One of the least desirable tasks site administrators must perform is responding to link-removal requests from owners of targeted domains. There are easily 50 other preferable ways to nurture a website, and yet turning one’s back on what Google considers unnatural link signals is one way to get slapped with a manual penalty. In this video from Kyla Becker, find out how to implement a rel=”nofollow” tag in a link element and which links are top priority for receiving a “nofollow.”   VIDEO TRANSCRIPT Kyla Becker:  Hi. Thanks for viewing another video on the…
  • The Hidden Dangers of AdWords International Broad Matching

    James Page
    4 Sep 2014 | 7:41 am
    It has always been important for search marketers to regularly check search logs and add negatives in order to reign in the wide reach of broad match. This is an especially important task to consider when you are running international campaigns. Many advertisers with sites that are only in English still choose to run extensive international SEM efforts as there is a large market of English speaking users abroad. However, one often overlooked feature of Google AdWords campaigns that affects broad matching is that Google determines ad relevancy by the user’s Google language preferences and…
  • Video: How to Best Structure Your Google Shopping Campaigns

    Sarah Carpenter
    3 Sep 2014 | 7:18 am
    Now that the transition to Google Shopping Campaigns is complete, how should your new campaigns be structured? Are you taking full advantage of all the new features Shopping Campaigns offer? Join Sarah Carpenter and Todd Bowman in part two of this three-part video series as they cover best practices for structuring your Google Shopping Campaigns, along with the pros and cons of three potential campaign structures.   Andy Taylor’s blog post: What Google Shopping Campaign Priority Settings Really Mean   VIDEO TRANSCRIPT Sarah Carpenter:  Hi, I’m Sarah Carpenter,…
 
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    Traffick: The Business of Search

  • Growing Together Can Be Disorienting

    Andrew Goodman
    14 Sep 2014 | 9:26 am
    Earlier this year, we were sad to wind down a relationship with an eight-year client. It wasn’t unexpected. Few projects take eight years to complete, and despite the need for close and meticulous ongoing campaign management, sometimes when you’re in bed together for eight years, it’s perceived that you’ve run out of ideas. We were instrumental to taking the company from below $500,000 in annual revenues to above $50 million. We’re proud of that. We did our part. We were also frequently blown away by the client’s drive, guts, and innovation. In addition to…
  • Twitter: First Publisher to Directly Counsel Advertisers on How to Blur the Line?

    Andrew Goodman
    4 Jun 2014 | 7:43 am
    At a recent keynote by Twitter Canada head Kirstine Stewart, I was struck by how she advised companies to engage their audiences with rich content first and foremost. In this regard, Twitter executives seem to play a hybrid role. Maybe it’s just the lower headcount, but advocates like Stewart have to walk the fine line of explaining the ad units to potential buyers, while urging companies to properly ‘get’ social media and to (yes) focus more on their followers and their unpaid content than on their ads. It’s as if a Twitter exec has to be at once Matt Cutts, extolling…
  • Je Me Souviens: The European Court Has to Be Wrong

    Andrew Goodman
    15 May 2014 | 8:21 am
    I’m certainly not qualified to work through the constitutionality of any proposed legislation, or legal judgment, that might seek to uphold privacy rights to the extreme of making it a publisher’s job to hide publicly-available information at an individual’s request, even in North America, let alone Europe. But a little common sense, please. Search engines aren’t perfect, but if we search diligently using the right queries, they remain an oasis of transparency in a world of manipulated communications. This is precisely why you have to buy advertising if you want to…
  • Sport Chek’s Big Facebook Ad Test: Revealed

    Andrew Goodman
    24 Apr 2014 | 7:56 am
    Is online advertising effective? Exactly how effective? It depends how you measure. Facebook’s Sheryl Sandberg cites a recent case study by Canadian sporting goods chain Sport Chek attempting to prove that Facebook ads provide a greater lift than paper flyers. “During the two week experiment, sales rose across Sport Chek stores nationwide by 12 per cent.” On the strength of these results, the company will shift 25% of its print ad budget to digital spending in the coming year. Aha! Targeted digital ads work better than paper flyers very few people read. But one suspects…
  • After April 22, You’ll Be Busy. Because AdWords Is About To Get A Lot Better

    Andrew Goodman
    10 Apr 2014 | 5:45 pm
    Last year, while many other advertisers were holding protests and doing the Chicken Little dance, I decided early on to say something different: Enhanced Campaigns were going to make things… yes… better. A year later, and we’re still living with the pain of something that was taken away: bid control over the tablet channel. What we gained was granular control over mobile bids at the ad group level if desired, flexible and quick geobidding factors, and improved dayparting. I sincerely doubt many advertisers, after having time to reflect on all this, would go back to having…
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    The Clix Marketing Blog

  • Account Transition Series: Onboarding Accounts

    Amy Bishop
    18 Sep 2014 | 8:40 am
    For every person that offloads an account, there’s another that is onboarding.  That’s why it only makes sense to follow up last week’s Offloading Tips with a second set of tips for the successor of the account. Often times when taking over an account things can be a bit of a whirlwind, especially if the previous account manager is leaving the company.  Things might be a little stressful and hectic but don’t let yourself get caught up in the chaotic nature of the situation.  Take a deep breath and get yourself organized, following the steps below!  Step 1: Learn About the Company…
  • How To Be The Perfect PPC Account Manager

    Robert Brady
    16 Sep 2014 | 5:55 am
    A couple weeks back I wrote a post about how to be the perfect PPC client. While PPC professionals love to share horror stories about terrible clients, I often hear some pretty horrific stories from clients about their previous PPC provider. So, to be fair and balanced, today I’ll take what I’ve heard from my clients and write about what the client wants in their perfect PPC account manager. Be Smart This is the most important thing a client expects from their PPC account manager. The world of paid search is always changing and staying on top of interface changes, new features…
  • Account Transition Series: Offloading Accounts

    Amy Bishop
    8 Sep 2014 | 10:31 am
    This is the first post in a series covering best practices for account transitions. Stay tuned for future posts including tips on Onboarding and Managing Clients through a transitional phase. Picture this: you’ve been offered your dream job and after some deliberation, you’ve decided it’s time to spread your wings. Change is always tough but especially in the service industry. You have built relationships with your clients and you want to ensure that they are well taken care of. Your once perfect-stranger-coworkers have become your friends and you want to ensure that they are set up for…
  • We Hired a PPC All Star! Welcome Amy Bishop to the Clix Marketing Team!

    Michelle Morehouse
    5 Sep 2014 | 6:00 am
    Clix Marketing is happy to announce we’ve hired another fantastic PPC pro, Amy Bishop! Amy will be joining the team as the Senior Manager: Audits, Outbound, Training and will be officially on the squad starting Monday! Who is Amy Bishop you ask? Well, for those of you veteran #ppcchat-ers, you’ll remember her as Amy Hoffman or @hoffman8. Amy’s a seasoned veteran in the PPC sphere and has worked in agencies and as a freelancer for the past 5 years. We’re so happy to welcome Amy’s energy and skills to the team and we know she’s going to rock at Clix. If you haven’t chatted with…
  • How To Be The Perfect PPC Client

    Robert Brady
    27 Aug 2014 | 6:04 am
    Conversations amongst PPC professionals often gravitate toward nightmare clients. The ones who called at all hours of the day, dictated what should be done in the account & when, or were never satisfied, even by exemplary results. As I think about these situations, I have considered that nobody is happy. The manager feels belittled or berated. The client wants better results and is frustrated. A no-win situation. So I’m going to paint a picture of the perfect PPC client. Know Your Goals This is going to be one of the first questions I ask you during a sales call. What is your CPA?
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    John Battelle's Search Blog

  • A Print Magazine Launch? What?!!! California Sunday Is Coming

    jbat
    15 Sep 2014 | 11:28 am
    The post A Print Magazine Launch? What?!!! California Sunday Is Coming appeared first on John Battelle's Search Blog. A year or so ago Chas Edwards, a colleague, pal, and member of the founding team at Federated Media, came to my office for a catch up. I had heard he was cooking up a new venture, but I didn’t know the details. Little did I know what Chas and his new partner Douglas McGray had up their sleeve – a new *print* magazine built specifically for California. But…print is dead, right? Apparently not. Chas and MacGray have a thesis that California is ready for a…
  • Else 9.15.14: Ma, Thiel, Apple Pay, and Minecraft

    jbat
    15 Sep 2014 | 8:34 am
    The post Else 9.15.14: Ma, Thiel, Apple Pay, and Minecraft appeared first on John Battelle's Search Blog. I’m easing back into this weekly Else column, or put another way, I missed last week’s Else due to preparations for NewCo SF, which I’m proud to say was a huge success. This week is Detroit, then New York, London, Boulder, LA, Palo Alto, but I get ahead of myself. For today, I’ll just focus on the best stories of the past 14 or so days. Much has happened in that time period, including Microsoft buying Minecraft, Alibaba filing for an IPO in the US, and yet…
  • Life Break: Go See “Take Me To The River”

    jbat
    10 Sep 2014 | 9:55 am
    The post Life Break: Go See “Take Me To The River” appeared first on John Battelle's Search Blog. It’s rare I write about things not directly related to the Internet industry, but the film Take Me To The River, a multi-year project helmed by my friend and colleague Martin Shore, is certainly worthy of a detour. If you love music, any kind of music, this film is a must. Martin first told me about this project more than five years ago, back then, it was going to be an album bringing together R&B legends with emerging rap artists from the Memphis area. But as he…
  • A Big Day For The Internet

    jbat
    10 Sep 2014 | 8:29 am
    The post A Big Day For The Internet appeared first on John Battelle's Search Blog. Today scores of big companies are taking symbolic action to defend the essential principles of an open Internet, and I support them. That’s why, on your first visit here today, you’ll see the “spinning ball of death” up on the right. For more information about the Internet Slowdown, head here. The post A Big Day For The Internet appeared first on John Battelle's Search Blog.
  • Early Lessons From My Mobile Deep Dive: The Quickening Is Nigh

    jbat
    6 Sep 2014 | 10:34 am
    The post Early Lessons From My Mobile Deep Dive: The Quickening Is Nigh appeared first on John Battelle's Search Blog. Do you really want to eat them one at a time? Me, I prefer mashing ‘em up. Recently I began a walkabout of sorts, with a goal of ameliorating my rather thin understanding of the mobile marketplace. If you read me closely, you know I’ve been more than frustrated with what I call the “chicletized world” of disconnected mobile apps. It’s rise was so counter to everything I loved about the Internet, I’m afraid as a result I…
 
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    Bing Ads & Microsoft Advertising Community

  • #EatAdWaffle Illustrated

    Leena Shah - MSFT
    19 Sep 2014 | 2:59 am
    Slang, jargon, waffle – whatever you want to call it, colloquial language is rife throughout the advertising industry. While its use can be very effective at communicating meaning amongst like-minded people, the terms used by advertisers are occasionally so obscure they even confound their peers in the business! To help address this situation, we launched the #EatAdWaffle campaign, an effort to crowd source all of the good, bad and crazy words and phrases to infiltrate the advertising lexicon. We asked the social community to post suggestions – a request that generated in excess…
  • New in Bing Ads: Dynamic Sitelinks Can Help Improve Relevance and Click-Through Rates for SMB Advertisers

    Matt Bisson - MSFT
    18 Sep 2014 | 12:00 pm
    When customers are actively searching for products or services that interest them, the more relevant and specific the information they find is, the more likely they are to go from inquiry to conversion. With that in mind, the Bing Ads teams have been hard at work developing Dynamic Sitelinks, a new feature designed to help small-to-medium businesses by enhancing your ads’ relevance via surfacing useful and related sitelink information. Like Ad Extensions , Dynamic Sitelinks is another way...(read more)
  • Exclusive to Bing Ads: New Campaign Planner Feature Helps Set You Up for PPC Success

    Chan Liu - MSFT
    17 Sep 2014 | 10:00 am
    The key to smart marketing is understanding the industry benchmark and knowing your competitive landscape. That’s why we’re pleased to announce the availability of Campaign Planner, a unique new feature from Bing Ads that gives you both the breadth and depth of insight needed to sharpen your campaign planning strategy. What Is Campaign Planner? Campaign Planner is a unique new feature in the Bing Ads web interface (UI) that displays marketplace insights by vertical, product, and...(read more)
  • Windows 8 Ads-in-Apps and Windows Phone Premium Inventory Now on the Microsoft Advertising Exchange

    Esco Strong - MSFT
    16 Sep 2014 | 6:00 am
    Today, we’re pleased to announce that the Microsoft Advertising Exchange (or MAX, as it is commonly known), is now serving ad inventory for Windows Phone and Windows 8 Ads-in-Apps in Australia, Brazil, Canada, France, Germany, Italy, Japan, Spain, the United Kingdom and the United States. The new inventory provides advertisers the ability to move beyond PC and browser environments when reaching customers, allowing brands to tell their story across a multitude of Microsoft platforms including Skype, Outlook.com, MSN and now Windows 8 and Windows Phone 8 apps. Buyers who are familiar with…
  • Tablet Related Device Targeting Changes in Bing Ads Begin Today

    Dare Obasanjo - MSFT
    15 Sep 2014 | 12:00 pm
    As mentioned in our June blog post , we are implementing a two-phased plan to simplify device targeting in Bing Ads. Since rolling out compatibility with Enhanced Campaigns, advertisers have told us that having both the enhanced campaigns model of bid modifiers and explicit device targeting added complexity to managing paid search campaigns in Bing Ads. The first phase of the migration begins today. During this first phase, desktops and tablets will be combined into a single device targeting selection...(read more)
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    Compete Blog

  • The Weekly Compete Pulse

    Laura Cantwell
    13 Sep 2014 | 7:04 am
    Welcome to the weekend, and your weekly edition of the Weekly Compete Pulse! Take a look at some of our favorite articles from the past week below. ALS Ice Bucket Raises $110M In Donations, Marketers Take Note As discussed in our recent blog post, traffic to ALSA.org skyrocketed and demographics shifted drastically as a result of the #ALSIceBucketChallenge. This article by MediaPost discusses the exciting data via Millward Brown Digital. Take a look at the analysis here. 4 Reasons Why CEOs Need to Care About Digital Marketing According to MDG, some CEOs tend to have a less than favorable…
  • August’s Top 50: Old and News

    Laura Cantwell
    12 Sep 2014 | 4:59 am
    Image from: Celebrity / Shutterstock The August Top 50 is here! See which sites saw a spike in traffic and which fell in the rankings. CNN & Huffington Post: Both CNN and the Huffington Post saw MoM growth in August. CNN.com cashed in at #35 after seeing 13.53% growth while Huffingtonpost.com climbed three spots to #16 with 16.65% growth in August. Why might these sites have seen such an increase in traffic last month? Well, search referrals point to celebrities. During the month of August, Robin Williams passed, Tracy Morgan issued a public statement that he was struggling to recover…
  • ALS Ice Bucket Challenge: A Social Success

    Laura Cantwell
    11 Sep 2014 | 10:13 am
    Amyotrophic Lateral Sclerosis. Early this year, most Americans were minimally, if at all, familiar with the term. Cue the #ALSIceBucketChallenge, the organic social media awareness campaign of which Justin Timberlake, George W. Bush, and Bill Gates are all veterans. With $109 million dollars raised for the ALS Association, compared to the 2.8 million the organization raised in the same timeframe last year, we can concretely say that the ALS Ice Bucket Challenge has easily been the most successful social media campaign of Summer ’14. As discussed in our August Data is Now Live article,…
  • Are You Getting Mobile Right? (Part III)

    Katie Hrdy
    9 Sep 2014 | 8:01 am
    If you’ve read the other two posts in this series (here and here), you know that we recently launched our newest study, Getting Mobile Right, to help marketers put mobile to its best use within their overall marketing strategies. In the study we identified three major questions that marketers are asking to better understand how mobile can propel their brands: Where and how can we reach consumers on mobile? How can we engage consumers with mobile advertising? How can we increase our share of mobile consumer activity? In this post we’ll review the last question: How can marketers increase…
  • Sunday Series: Jocks and Geeks

    Laura Cantwell
    7 Sep 2014 | 7:10 am
    Image from: Geek / Shutterstock Exercise was big in July- both physical and mental. This week’s Sunday Series features two websites that each experienced strong MoM growth. Take a look at these fast moving categories to see how one industry heavyweight and one digital rookie punching above its weight class worked their ways to the top. The Brawn: July was an action-packed month for UFC.com. The site grew 34 percent with 771 thousand unique visitors during the month. Actually, July was strong for most mixed martial arts websites, with nearly every member of the top ten experiencing growth in…
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    Search Engine Journal

  • SEO 101: 9 #SEO Considerations When Building a New Website by @Think_Traffic

    Alex Johnson
    19 Sep 2014 | 8:53 am
    Most of the time, SEOs are asked to come in after a website has already been built. Often long after, by which point the website may need updating anyway. And then they are expected to pull in visitors and sales to a site which may not be up to the job. If you are having a new website built, my advice would be to invest in some SEO advice right from the start or alternatively hire a developer who actually “gets” SEO. But if that’s not an option, this post is a list of the most important SEO / marketing […]The post SEO 101: 9 #SEO Considerations When Building a New Website by…
  • Performance-Based #SEO: Is it Really Risk Free? by @resultfirst

    Ruchi Pardal
    19 Sep 2014 | 4:03 am
    Controversies regarding SEO are probably as dated as the methodology itself, and performance-based SEO couldn’t really make its place as an exception, not completely at least. The problem is many agencies who offer performance-based SEO are more concerned about optimizing their own profit than focusing on the businesses of their clients. Also, SEO has drastically changed in the last few years, and many companies still resort to ancient SEO practices that are no longer appreciated by search algorithms. Moreover, we always have a few bad apples in the bucket! Why Do Agencies Promote…
  • Facebook Releases New Feature for Page Managers by @thebigdebowski

    Debbie Miller
    18 Sep 2014 | 12:53 pm
    Facebook quietly rolled out a new feature this week allowing page managers to easily toggle between their personal and business pages. Of course, the ability to switch between pages has been available for a while, but it’s now seamless to do so quickly in various, spontaneous situations such as liking or commenting on a page itself or in a post in the newsfeed. When adding a new post to a page for which you’re a manager, the default will still be that page;  however, there is now a drop-down option in the upper right corner allowing you to select posting […]The post Facebook Releases…
  • Facebook Updates News Feed To Show More Timely Content by @mattsouthern

    Matt Southern
    18 Sep 2014 | 10:53 am
    Facebook’s goal with the news feed, as they describe in an announcement today, is to show everyone the right content at the right time. Occasionally people would miss the stories that are important to them due to how Facebook’s news feed ranks content. They have been getting feedback from users saying something they’re only interested in a post from a friend or a Page at a specific moment, like while a sports game or TV show is airing. There are other times when posts that are a day or two old, and no longer relevant, surface in a user’s news […]The post Facebook Updates News Feed…
  • Facebook Releases New App For iOS 8: Here’s What’s New by @mattsouthern

    Matt Southern
    18 Sep 2014 | 10:34 am
    Facebook wasted no time getting a new app out for iOS 8, and they recently published an update on their Newsroom blog explaining what’s new and how it offers an improved experience over iOS 7. For instance, one of the improvements to Facebook for iOS 8 is the ability to share content from other apps to Facebook. Just tap on the share icon and select Facebook, then you can share content from your browser, camera roll, and content from other apps. Facebook is also enhancing the design of its app specifically for new iPhone screens. They explain how they’re creating assets […]The post…
 
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    AdWords Agency Blog

  • Forrester Report: A Faster Pace for Retail Paid Search

    Nicole Burgan
    17 Sep 2014 | 8:23 am
    Cross-posted from the DoubleClick Search blogThe real-time imperativeReal-time matters in retail search because external events continuously affect demand. Whether planned events like Black Friday, or unplanned ones like the next big snow day, campaigns that were optimized for demand are suddenly altered by new market realities. The speed at which a retailer’s search management tool can “see” the new behavior and adapt to it will help to determine how successful campaigns are over time, and because events can shift quickly, speed is ever-more important for success.We know how important…
  • Behind-the-Tech of Nike’s “Phenomenal Shot” World Cup Campaign

    Nicole Burgan
    15 Sep 2014 | 12:14 pm
    Cross-posted from the DoubleClick Advertiser blogThe World Cup offers a good barometer for how tech is being used by a critical mass of people around the world. Four years ago, we had the first World Cup of the social media era. This summer, the big story was how fans were using mobile devices and tablets to engage with the matches and with each other. And just as audience habits are changing, advertising tactics are evolving to keep up.Nike’s Phenomenal Shot is a perfect example: A real-time campaign that played off the action in ways that wouldn’t have been possible four years ago.
  • Advertisers see Shopping campaign success with new optimization, reporting tools from the DoubleClick Search Commerce Suite

    Nicole Burgan
    28 Aug 2014 | 7:42 am
    Cross-posted from the DoubleClick Search blogIn March, we introduced Shopping campaigns support in DoubleClick Search, offering a simpler, more flexible way for retailers to manage their Product Listing Ads (PLAs). Thanks to these tools, advertisers have already seen success with Shopping campaigns. As Casandra Jones, Associate Director at iProspect, says: “It’s been incredibly helpful having DoubleClick Search be first to market with a solution for Shopping campaigns. We were able to transition to Shopping campaigns more quickly and determine best practices that work for our brands --…
  • Introducing DoubleClick Planning: unifying cross-channel planning and buying

    Nicole Burgan
    27 Aug 2014 | 1:51 pm
    Cross-posted from the DoubleClick Advertisers blogStarting today, DoubleClick clients will have a brand new way to manage their planning and buying: DoubleClick Planning. In today’s fragmented media landscape, marketers need a simple way to put their marketing dollars to work across channels and screens, whether the media is bought programmatically or traditionally. DoubleClick Planning begins to unify programmatic and traditional reservation inventory management, enabling you to carry out all of your buys in one place. We will host a live webinar (register here) and discuss the…
  • Are your Product Listing Ads ready for August 31st?

    Nicole Burgan
    21 Aug 2014 | 8:20 am
    Cross-posted from the Inside Adwords blogEarlier this month, we introduced an upgrade tool for advertisers to upgrade to Shopping campaigns quickly and easily. If you’ve already upgraded, then you’re all set. If you haven’t upgraded yet and don’t do it by the end of this month, the following is what will happen to your regular Product Listing Ads (PLA) campaigns come September.Phase 1: Limited functionality of all regular PLA campaigns - Starting September 2nd, you will not be able to edit your product targeting, max. CPC bids, promotional text and destination URLs anymore.
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    aimClear® Blog

  • Facebook Quietly Pulls Personal Promoted Posts From Profiles

    Marty Weintraub
    17 Sep 2014 | 2:36 pm
    Facebook silently pulled a controversial feature, which allowed users to pay to get their posts more visibility in the news feed.  When Facebook first announced the feature back in October 2012, the social media community was abuzz.  Some went so far as to call Facebook “rigged,” and took the position that Facebook paid personal posts were bad for users. The paid personal post tactic was useful to anyone who is personally sociable in Facebook with his or her business connections. It was also fantastic for family news, like new baby pictures and graduation party invitations. After all,…
  • Brands Post for 9/11 Memorial & the Internet HATED It?

    Merry Morud
    12 Sep 2014 | 1:22 pm
    Every September 11th our thoughts turn, if only briefly, to the tragic events of 9/11/01. Major media outlets dust off their reels and dig out the photos captured during the tragedy. Often, the media releases new footage, interviews, impact stories, and the anchors gravely recall their own personal experiences of that day. Radio stations find a new way to incorporate sound clips into a song. And yes, companies remember too. Every year. But this year, we saw backlash towards brands’ social media outlets on 9/11, and scathing blog posts deciding it’s time for brands to just quit it.
  • Start With Content: The Holy Matrimony of PR & Marketing

    Molly Ryan
    9 Sep 2014 | 11:54 am
    Public relations and marketing have more often than not acted as separate entities. On the one hand, marketing folks work hard to drive winning conversions and generate leads while the PR team works to increase visibility by telling the company’s story, garnering interest through media placements and helping monitor and protect the brand’s reputation. However, in recent years, and with the ever growing social and online landscape, the lines between marketing and PR have been blurred. Not understanding and accepting this inevitable marriage, well, you might just miss out on some pretty…
  • Merry Morud Speaks At #MNSearch! Home Sweet (Minnesota!) Home

    Amber Krohn
    27 Aug 2014 | 7:09 am
    With the long Labor Day weekend on the horizon, aimClear is excited to amp up this week by speaking at the latest MnSearch Marquee event TODAY, August 27th. Merry Morud, aimClear’s Social Advertising Director, has made the trek from Duluth to Minneapolis to share her expertise on social PPC and content distribution. The Minnesota Search Engine Marketing Association holds quarterly search workshops, panels and other events for search marketers throughout the state, and today’s event, MnSearch Marquee: Social Media Sales Bootstrap Clinic, is shaping up to be another inspired event. This…
  • aimClear Plays “The Great Game of Business!” CEO Laura Weintraub Interviewed

    Kevin Watterson
    26 Aug 2014 | 6:51 am
    aimClear’s Chief Executive Officer Laura Weintraub made partner at one of Northern Minnesota’s leading law firms, twice along the way being named to the prestigious Rising Star list by Minnesota Law & Politics. She taught masters-level business law at the University of St. Francis and spent nearly a decade as a featured lecturer on employment law for human resource personnel and business owners.  Now, she quietly leads one of the fastest growing privately held companies in America. Laura was integrally involved as an attorney during aimClear’s early years and joined the company…
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    www.PerryMarshall.com

  • A “Frying Pan Upside the Head”

    Perry S. Marshall & Associates (Perry S. Marshall)
    16 Sep 2014 | 9:20 am
    How a concussion sustained during a flag football game forced one entrepreneur to “do nothing” for a few days…and gave him a new vision for the future. Listen to my brief interview here. MP3 (Right-click and select Save Link As…)
  • Why Star Principle is the Most Important of All Business Strategies

    Perry S. Marshall & Associates (Perry S. Marshall)
    13 Sep 2014 | 7:06 am
    Click Here to Apply
  • Thoughts on Isaac Newton

    Perry S. Marshall & Associates (Perry S. Marshall)
    12 Sep 2014 | 6:00 am
    Click Here to Watch the Video.
  • From Zero to Nearly 1 Million Downloads a Month: Interview with John Lee Dumas, Titan of Podcasting & Founder of “Entrepreneur On Fire”

    Perry S. Marshall & Associates (Perry S. Marshall)
    10 Sep 2014 | 6:00 am
    John Lee Dumas is founder of the amazingly popular “Entrepreneur On Fire” podcast. It is one of the most downloaded money & business programs in the world. In this interview he describes… -Exactly where he gets his money from, and how much -How he tackled the “Chicken And Egg” problem of starting from scratch -John’s formula for deciding what YOU should aspire to, that will be both amazing and popular in the marketplace -Where you should go to find the most fertile contacts for your business -How to cut your losses and NOT live a life of regret…
  • In All Labor There Is Profit

    Perry S. Marshall & Associates (Perry S. Marshall)
    8 Sep 2014 | 6:19 am
    Ever felt like you’re just spinning your wheels? Ever had times when you’ve worked yourself ragged, for months, maybe even years, and came up empty? I can remember pitching the Amway program 118 times in a row without a single sign up. Brutal. But, I believe that nothing I’ve done or learned has gone to waste. I’ve just applied those hard lessons of experience it in ways I never could have anticipated while I was enduring them. Do you believe that “in all labor there is profit”? Watch my short video and tell me your story.
 
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    » PPC Consulting Firm »

  • Hertz Rental Car Winning in PPC Marketing

    Greg Meyers
    15 Sep 2014 | 1:44 pm
    The Rental Car Industry is not only a $24 Billion Dollar Industry, it is also highly competitive landscape, especially within PPC Marketing and Social Media. According to the USA Today article entitled Rental car companies court customers on social media, author Garry Stoller interviews Unmetric CEO Lux Narayan and reveals that “Hertz has the best use of Twitter and the best YouTube channel, and Enterprise has the best use of Facebook. It’s interesting to find that the two largest rental-car companies in the world, Enterprise and Hertz, have found separate niches for building up…
  • Organic Wine Retailers Reveal Diverse PPC Strategies & Budgets

    Greg Meyers
    14 Sep 2014 | 11:00 am
    As someone who has improved his palate over the years and is becoming sort of a “wine snob” these days, I decided to see what the PPC Landscape looked like for Organic Wine Retailers, and boy is it diverse. The Keyword coverage and budgets are vastly different and begs a few questions like: (1) Were they poorly executed from the start?, (2) Too much Competitive saturation? (3) Is it the right audience for a healthy ROI? With the help of PPC Competitive Software such as SpyFu, I have the ability to identify and compare what keywords specific online retailers are bidding on, as well…
  • Hey Nonprofits! Meet Salesforce’s Power of Us Program

    Greg Meyers
    5 Aug 2014 | 12:55 pm
    The Salesforce.com Foundation, (also known as Power of Us Program) help nonprofit organizations and higher education institutions can get access to salesforce.com products and resources to help expand our collective impact. These resources, combined with the programs and expertise of thousands of nonprofit organizations, allows us to create positive change in the world. The Power of Us Program includes: 10 donated Enterprise Edition licenses Deep discounts on additional licenses, products and/or services from Salesforce.com Discounts on Salesforce.com training Discounts on Salesforce.com…
  • Hey 501(c)(3) Nonprofits! Want $10k in FREE Adwords Advertising?

    Greg Meyers
    24 Jul 2014 | 12:52 pm
    Google Grants Overview: Google Grants is a unique one-of-a-kind advertising program which is designed specifically for 501(c)(3) Nonprofit organizations. The goal of this program is to utilize and transform the Google Adwords system into a powerful tool to spread advocacy, awareness, volunteer-ism and provide the ability to increase donations. Google provides approved 501(c)(3) Nonprofits with $10,000 per month in in-kind AdWords™ advertising. However, if the Nonprofit consistently spenda the $10k per month for at least three months, Google will increase your monthly allowance beyond the…
  • Why Startups Need Search Marketing Experts

    Greg Meyers
    3 Jul 2014 | 9:44 am
    Many Startups during their infancy stage have very limited resources as well as advertising budgets to help them get off the ground running. So, there is this delicate dilemma that Startups face where they need “Big Agency” services but can only afford small “Boutique” prices. In this post, I will discuss experiences as a Startup Agency myself and how I helped various Startup clients get off the ground and succeed even further once they reached that next level of success. Understanding Startup Mentality: I was fortunate enough to be a part of two Tech Startups before…
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    Certified Knowledge

  • Everything You Need to Know to Get Started with RLSAs

    brad
    11 Sep 2014 | 7:00 am
    RLSAs or Remarketing Lists for Search Ads are a very effective way of using remarketing-like targeting; yet doing it on search instead of the display network. While this tactic is very effective, it is highly under utilized by many marketers and rarely talked about in PPC circles even though it is built right into Google AdWords. For example, you can: Use different keywords to trigger ads to someone who was on your site Change the ads a searcher sees based upon site behavior Adjust bids based upon their site behavior To bring some exposure to RLSAs so you can learn what they are, how they…
  • Join Wordstream, SpyFu, and Brad Geddes for a Free Keyword Roundtable Webinar

    brad
    4 Sep 2014 | 7:00 am
    Mike (the CEo of SpyFu), Jaclyn (stratedgies at Wordstream) and myself are going to do a roundtable discussion on everything keywords. It’s a free workshop that anyone can attend. Some of the topics that are sure to come up are: Hacks to work around the recent death of exact and phrase match Is phrase match dead? A simplified approach to PPC keyword strategy Unorthodox uses of Google’s keyword planner and competitive intelligence tools Account and ad group structure based upon your keywords Using negative keywords to block versus shape traffic The roundtable will take place next week on…
  • Learn How to Build and Manage a Community With Matt Umbro Part 2

    brad
    21 Aug 2014 | 7:00 am
    Matt Umbro (the founder of PPCChat) and I did two Marketing Nirvana shows on building communities in your spare time. The first show aired on August 4, 2014, and the second show just aired and is now available for download. You can read more about the two shows here. The first show goes into starting a community, and the second show goes into growing, engaging, and scaling your community (in your ‘extra’ time). You can learn more about Matt & PPCChat here: Matt on twitter PPCChat  website PPCChat LinkedIN group You can listen to the show on Webmaster Radio, download the shows…
  • Early Bird Pricing for the Advanced AdWords Workshop in NYC Ends Next Week

    brad
    19 Aug 2014 | 7:00 am
    SMX East is quickly approaching, so if you’d like to attend the Advanced AdWords Workshop, it’s best to register now while the Early Bird Pricing is in effect. This low price will end on August 29th. The event will be held at SMX East in New York on September 29, 2014. You can use discount code: WS-AW10 to save 10% off on the early bird pricing. We sold out the last few workshops, so it is best to register early.   The Workshop Agenda The basics of the agenda can be seen below; however, I try to leave a bit of ‘wiggle room’ for in-depth Q&A and/or to add a topic at the end of…
  • AdWords is Forcing Variation Match Upon You–This is Why it’s a Terrible Idea

    brad
    15 Aug 2014 | 5:40 am
    Google just announced that all exact match and phrase matched words will be treated as ‘variation’ or ‘near’ match starting in September. I want to show you why this is an absolutely terrible idea if Google does not let you opt out of this (which it does today). What is Variation Match? If you are unfamiliar with this setting, it’s neither good nor bad – it is account and maybe even keyword specific whether it is good or bad for you. If this setting is turned on, then your exact match and phrase match keywords can show for ‘variations’ of those words. These are commonly…
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    WordStream

  • Mandatory Google+ Gmail Integration Quietly Shelved

    Larry Kim
    19 Sep 2014 | 10:51 am
    Google has gone to valiant lengths to convince us that rumors of Google+’s demise have been greatly exaggerated, but Google is no longer forcing new Gmail users to connect their account to a Google+ profile – yet another move that could signal the end for Google’s troubled social network.Rumors of the decoupling of Google+ and Gmail first surfaced in the spring. Google, unsurprisingly, hasn’t exactly gone out of its way to shout about the change from the rooftops, instead choosing to quietly shelve the mandatory integration.Although the change means that new Gmail users will no longer…
  • ‘Everyone’ is Not a Demographic: A Guide to Target Markets for Small Businesses

    Dan Shewan
    18 Sep 2014 | 6:27 am
    If you run a small business, maybe you have an idea of your target market. However, a vague idea is not enough to compete in today’s ruthless business environment. Without detailed knowledge of your target market, you could be losing business to your competitors or missing out on opportunities to increase sales.Just don’t target your customers with a compound hunting bow.In today’s post, we’re going to look at what target markets are, how to identify them, examples of target markets, and how to refine and develop target markets by segmentation. There’s a lot of ground to cover, so…
  • Cheat Sheet: Ad Extensions for Shopping Campaigns

    Erin Sagin
    17 Sep 2014 | 6:41 am
    As the ambiguous “late-August” deadline to transition PLA campaigns to Shopping Campaigns has come and gone, online retailers are scrambling to adapt to the new campaign type. Leading up to the big switchover, the AdWords team went to great lengths to ensure account managers were aware of the impending changes. We saw numerous posts on the AdWords Insights blog, emails, alert messages in the interface and regular webinars guiding users through the transition process. In fact, we even saw “AdWords” representatives calling users who were still running the old version of PLAs to warn…
  • INBOUND 2014: WordStream Talks Company Culture & Content at #Inbound14

    Larry Kim
    16 Sep 2014 | 8:26 am
    It's an exciting week here in Boston, as HubSpot plays host to thousands of business leaders, influencers and entrepreneurs at their epic INBOUND 2014 conference.The conference kicked off yesterday and continues through Thursday, with more than 170 educational sessions for attendees to choose from. Martha Stewart's here, as are Malcolm Gladwell, Guy Kawasaki, Simon Sinek and over 7,500 other leading marketing and sales professionals.WordStream CEO Ralph Folz spoke this morning, alongside Altitude COO Kory Kolligian, on the essential elements of a winning organization and why company culture…
  • Call Metrics: How to Measure the Quality of Your Call-In Leads

    Elisa Gabbert
    16 Sep 2014 | 6:49 am
    As you know, if you’re a customer or a regular reader of the WordStream blog, we’ve recently added call tracking features to our PPC management software. Call tracking is a crucial piece of the puzzle when it comes to accurate measurement of return on ad spend, since many prospects and customers choose to pick up the phone and call your business when they see your PPC ads, rather than visiting your landing page and filling out a form. If you’re not using call tracking software, you won’t know to attribute those leads to your PPC campaigns, and you’ll underestimate your ROI. You also…
 
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    Portent » PPC

  • Make Your Google Shopping Campaigns Multilingual

    Kiko Correa
    18 Sep 2014 | 9:49 am
    Have you ever stumbled onto a new feature without even realizing it? It just happened to me recently when I told my boss Elizabeth that I had gotten a second, French language, PLA feed going for a client. She looked at me sideways and said “how’d you do that?” Considering she’s covered a PLA base or two (or million) I was pretty shocked that she was surprised. She let me know that “No, Kiko, this hasn’t always been a thing”. Without even meaning to, I had stumbled into something new. I’ll take you through the process I went through to set up Google Shopping campaigns in…
  • PPC and SEO — Shouldn’t They Get Along?

    Laura Oden
    11 Sep 2014 | 1:25 pm
    Both pay-per-click advertising and organic listings vie for your attention when you search, but do the two types of search results always have to be at odds, or can savvy marketers use SEO(Search Engine Optimization) and PPC (Pay-Per-Click) in tandem to dominate the search results? Making Portent history, Laura Oden (PPC Strategist) and Kaitlin McMichael (SEO Strategist) tackle the first tag-team blog post, putting their heads together to figure out how PPC Strategists and SEO Strategists can work together. The thought process was if we can co-exist at a Christmas party, then chances are we…
  • Getting Started with Mobile Bid Modifiers

    Ryan Moothart
    5 Sep 2014 | 9:06 am
    Problem Ever since Google AdWords introduced enhanced campaigns, targeting mobile traffic effectively using mobile bid modifiers has been an important strategy for all PPC managers.  Some of you may have mobile bid modifiers set in your campaigns already, but aren’t seeing very good results from mobile traffic.  Others may have your mobile bid modifiers set at -100% because mobile traffic has never been very reliable for you in the past. We all know mobile traffic is becoming increasingly important; the percentage of mobile users on the web keeps growing.  Having an ineffective or…
  • Unexpected Loss of Control: Google AdWords Exact Match Controversy

    Elizabeth Marsten
    17 Aug 2014 | 5:46 pm
    Google AdWords’ recent announcement on the retirement of exact match in favor of the “close variant” default setting not only came as a bit of surprise to me, but definitely garnered the expected outrage from the PPC community, including petitions, Tweets and blog posts like this one. (Strangely enough, we seem to have avoided the obligatory Robin Williams anecdote in all of them.) I agree with my fellow search colleagues in the area of outrage, it’s just not acceptable what is being taken away in favor of a murkier, harder to control setting in terms of managing your keyword…
  • Top Seven Targeting Tactics for the Google Display Network 

    Laura Oden
    7 Aug 2014 | 7:00 am
    What is the Google Display Network you might ask? The Google Display Network (GDN) is a collection of websites that partner with Google to display ads on their web pages.  Advertisers can use this channel to find relevant webpages for their message to appear on and increase their marketing reach. Building campaigns on the GDN can come with a steep learning curve because strategies and tactics differ from a search campaign and a lot can go wrong in a hurry. But with the right targeting in place, it can be a powerful tool to find a broad, yet targeted, audience. The GDN uses the same AdWords…
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    Click Click Media » Google AdWords

  • Selling on Google Just Got Easier with The New AdWords “Callout” Extension

    Jeremy Decker
    3 Sep 2014 | 5:44 pm
    If you’ve had any experience creating adverts for a Google AdWords campaign, chances are you’ve at one point been frustrating by the heavily restricting character limits currently imposed on your ad description lines… if you’re anything like me, there has been more than a few long days spent silently cursing Google for not allowing you to include just that one extra character in order for you to generate that perfect ad. It seems like Google must have somehow been listening, because today they’ve announced and rolled out “Callout Extensions” – the newest addition…
  • Call me maybe! 5 top tips to get phone calls from your landing page.

    Phillip Wendell
    3 Sep 2014 | 1:13 am
    In the world of local business advertising a phone call can be worth up to three times as much as a form based enquiry. Not only do they take half the time to deal with, but are much more likely to convert on the spot without comparison shopping. What can be done over the phone by a business owner that runs a local business (such as a restaurant, plumber or mechanic), is amazing – they are professionals that can easily take a call and book in an appointment in minutes. Now we all know that landing pages are an essential part of any online advertising campaign, especially for direct…
  • Google Rolls Out Website Call Tracking for AdWords Advertisers

    Jeremy Decker
    18 Aug 2014 | 10:48 pm
    Back in March this year, I wrote an article that announced the launch of a recent update by Google, which allowed advertisers to track the phone calls made by users when calling the phone number displayed on AdWords adverts. While this feature filled a huge void by allowing some form of call tracking (rather than only tracking online actions), there was still a missing piece of the puzzle – calls that are made by customers once they land on an advertisers website. Today we’ve been given some game-changing news. In an announcement made by Google this morning, advertisers have been told…
  • The Death of Exact & Phrase Match in AdWords? Not even close.

    Jeremy Decker
    17 Aug 2014 | 11:00 pm
    Blogs & forums in the search marketing world have been full of panic in the last week after news from the Google team that stated “starting in late September, we’re applying close variant keyword matching, an intuitive way to connect people with the businesses they’re searching for, to all exact and phrase match keywords”. What this actually means What this basically means, is that any AdWords using exact or phrase match keywords in their campaign will now also be forced to appear for misspellings and close variations of their keywords. Before now, advertisers had the…
  • Are you being robbed of your AdWords budget?

    Jeremy Decker
    28 Jul 2014 | 7:52 pm
    An article posted today on Sydney Morning Herald’s website (found here) has highlighted the existence of companies that are paid by AdWords advertisers to “click off” their competitors using automated software. If you’re running an AdWords campaign currently, then this probably gives you something to worry about, right? Not as much as you think. Google generates almost the entirety of its $50 billion (plus) annual revenue via AdWords, so they have an extremely vested interest in ensuring their advertising platform is safe guarded against what we in the industry call “Click fraud”.
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