Paid Search

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  • AdWords Testing Got You Down? Learn How To Stop The Suffering

    PPC Hero
    Jeremy Page
    3 Mar 2015 | 4:45 am
    A few weeks ago I spoke with an agency who had a client in the cut throat health care industry. The client was getting frustrated with the lack of growth … Read more at PPCHero.com
  • Need Fast Growth? How To Ramp Up Your PPC Program Quickly

    PPC Hero
    Jeff Baum
    3 Mar 2015 | 4:59 am
    Today I’m going to share advanced strategies for achieving increased growth within your paid search program. Read more at PPCHero.com
  • The Most Insanely Hard AdWords Quiz Ever!

    The Clix Marketing Blog
    Robert Brady
    4 Mar 2015 | 5:14 am
    I came across a pretty hard AdWords quiz the other day, but as I was reading through the post (it wasn’t really a quiz as much as it was a blog post) I thought “I think I could make a harder quiz that actually gives you a score.” So you know what, I did. First, a couple of rules: Rule #1 – No Google-ing for answers. Rule #2 – If you insist on breaking Rule #1, you must complete the quiz in under 3 minutes. Rule #3 – Share your score on Twitter using the #ppcchat hashtag so we can see how everyone fared. Disclaimer: The quiz below is not meant to test your…
  • eBay Commerce Network SKU-Level Bidding Out of Beta, Increases Advertiser Control

    RKGBlog
    Brock Parsanko
    27 Feb 2015 | 8:03 am
    Earlier this month, the eBay Commerce Network made its SKU-level bidding tool available to all merchants who are listing products on Shopping.com and its partner network. This feature had previously been available as a limited beta but has now been rolled out to any interested merchants. To use this tool, merchants will need to add one column to their data feeds, populate the column with a desired bid, and map the new column through Shopping.com’s user interface. With the tool, advertisers will be able to assign bids for individual products through their data feeds, instead of going through…
  • Best Practices for Driving Calls with AdWords

    Inside AdWords
    Rob Newton
    3 Mar 2015 | 7:59 am
    Online advertising can be about more than just your website, especially with on-the-go consumers. For many advertisers, calls are the most important channel to use when connecting with customers.If you’re looking to take full advantage of our recently introduced call-only campaigns or to drive calls alongside clicks, there are certain things that you should be thinking about.Our new Best Practices guide, Good Call: A Guide to Driving Calls with AdWords, covers key areas that any call-hungry business should consider.How to decide if you want to drive clicks & calls or calls onlyWhat are…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • SearchCap: YP Launches Local Search Marketplace, 2015 Search Predictions & Content Marketer’s SEO Guide

    Amy Gesenhues
    4 Mar 2015 | 2:01 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YP Launches Local Search Marketplace, 2015 Search Predictions & Content Marketer’s SEO Guide appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • YP Launches New Local Search Marketplace For National Advertisers

    Greg Sterling
    4 Mar 2015 | 9:24 am
    Once dismissed as the exclusive concern of small businesses, brands and national advertisers are recognizing the importance of location data and local search. Often, however, they have trouble operationalizing local SEO and other tactics. YP has built a new PPC platform to appeal to these... Please visit Search Engine Land for the full article.
  • The Shifting World Of Search: Predictions For 2015 And Beyond

    John Cosley
    4 Mar 2015 | 8:21 am
    As the search ecosystem matures, search engines must overcome new challenges. Columnist John Cosley of Bing discusses how search engines are adapting to new trends in order to address user needs. The post The Shifting World Of Search: Predictions For 2015 And Beyond appeared first on Search Engine... Please visit Search Engine Land for the full article.
  • A Content Marketer’s Guide To SEO: A Checklist

    Thomas Stern
    4 Mar 2015 | 7:03 am
    Content is an integral element of search engine optimization (SEO), so check out columnist Thomas Stern's handy checklist to ensure your content reaches its full potential. The post A Content Marketer’s Guide To SEO: A Checklist appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Google Tests Search Results Listings Without Descriptions

    Barry Schwartz
    4 Mar 2015 | 6:00 am
    Google tests how searchers would react to not seeing a snippet description in the search results. The post Google Tests Search Results Listings Without Descriptions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
 
 
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    Inside AdWords

  • Best Practices: Re-engage Past Site Visitors with Programmatic Remarketing on Google Display

    Rob Newton
    4 Mar 2015 | 7:00 am
    Turn window shoppers into buyers. From the moment a person’s left your website or abandoned your shopping cart, programmatic remarketing works to re-engage those potential customers with tailored messages at the right moments and in the right context. Simply put, past visitors can be your most qualified prospects, making remarketing an essential tactic in your marketing efforts.We’ve put together a new best practices guide, “Remarketing Right on Cue,” to help you win those crucial moments when shoppers are most likely to purchase. Dive into the world of programmatic remarketing on…
  • Best Practices for Driving Calls with AdWords

    Rob Newton
    3 Mar 2015 | 7:59 am
    Online advertising can be about more than just your website, especially with on-the-go consumers. For many advertisers, calls are the most important channel to use when connecting with customers.If you’re looking to take full advantage of our recently introduced call-only campaigns or to drive calls alongside clicks, there are certain things that you should be thinking about.Our new Best Practices guide, Good Call: A Guide to Driving Calls with AdWords, covers key areas that any call-hungry business should consider.How to decide if you want to drive clicks & calls or calls onlyWhat are…
  • Charge up your phones with call-only campaigns

    Rob Newton
    20 Feb 2015 | 12:09 pm
    People are living their lives online and engaging with your business in new ways.  With smartphones in hand, consumers are increasingly looking for products or services while on the go and then placing a call right away. In fact, 70% of mobile searchers call a business directly from search results.*Today we’re introducing call-only campaigns, a new and easy way for businesses to reach potential customers by prominently showing your phone number, business description and call button -- right when people are searching.Uniquely built for businesses that value phone calls more than website…
  • Staying on top of AdWords numerous new features - and learning how to best use them

    Rob Newton
    18 Feb 2015 | 10:01 am
    Did you know that over 200 products and feature updates launched in AdWords last year? With so many updates, many advertisers have shared that it can be hard to keep track of all the changes. On top of that, advertisers are looking for guidance about how to use AdWords so that they can better manage their accounts. We're listening.Starting today, you will find two new resources in the Learn tab of the Help Center that we hope will keep you on top of all the new AdWords innovations and help you understand how they work. The first is a chronological list of product updates. This “New AdWords…
  • Best Practices: Combine AdWords with Google Analytics for Better Insights, Bidding and Results

    Rob Newton
    10 Feb 2015 | 12:34 pm
    Like sunshine and the beach, or dogs and tennis balls, Google AdWords and Google Analytics are great by themselves but even better together. You'll get high-performance insights into your ads and your website when you link your AdWords and Analytics accounts. Google Analytics does a vital job in this pairing: it shows you what happened after users clicked on your AdWords ads.We’ve put together a new Best Practices guide, Better Together: AdWords and Google Analytics, to help you get deep insight into your performance. When you analyze performance with the combination of GA and AdWords you…
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    RKGBlog

  • eBay Commerce Network SKU-Level Bidding Out of Beta, Increases Advertiser Control

    Brock Parsanko
    27 Feb 2015 | 8:03 am
    Earlier this month, the eBay Commerce Network made its SKU-level bidding tool available to all merchants who are listing products on Shopping.com and its partner network. This feature had previously been available as a limited beta but has now been rolled out to any interested merchants. To use this tool, merchants will need to add one column to their data feeds, populate the column with a desired bid, and map the new column through Shopping.com’s user interface. With the tool, advertisers will be able to assign bids for individual products through their data feeds, instead of going through…
  • When the Best Paid Search Landing Page Isn’t the Obvious One

    Andy Taylor
    24 Feb 2015 | 8:10 am
    At Merkle|RKG, we’ve always advocated for using paid search landing pages that match the specificity of users’ queries. Users searching for ‘iphones’ should be taken to a page featuring all of the iPhone models available, those searching for ‘white iphone 6 plus’ should land on a product page for the white iPhone 6 Plus, and so on and so forth. However, as is the case with most rules, there are exceptions. Let’s walk through an example of how one advertiser found success using a category level page for some product-specific keywords. Category Page Performs Better For Some…
  • Facebook Product Ads Are NOT PLAs, and Other Things You Should Know About the New Dynamic Facebook Ad Format

    Michelle Alfano
    20 Feb 2015 | 8:03 am
    Facebook officially announced this week that advertisers are now able to load product feeds directly into Business Manager, which can then be used to show dynamic ad creative to Facebook users. While many in digital marketing saw the words ‘feed’ and ‘product ad’ and immediately connected this new functionality to the product ad formats available on Google and Bing, these new Facebook ads bear little resemblance to search engine product ads. This is because users on Facebook aren’t searching for things like ‘Nikon digital camera’ on the social network, such that Facebook is…
  • Avoiding Inaccurate URL Counts in Google Webmaster Tools Sitemaps

    Chase Lyne
    19 Feb 2015 | 7:51 am
    The Google Webmaster Tools (GWT) Sitemaps page can be an extremely useful feature for webmasters trying to get better insight into how Google is crawling their XML sitemaps. However, this tool may be deceiving you if you’ve mistakenly magnified the number of URLs submitted and indexed, which is an easy mistake to make because of how Google deals with sitemaps loaded by themselves and those loaded within a Sitemap Index. Let’s explore the problem and how advertisers can avoid it. Double-Counting of URLs Submitted and Indexed The problem arises when a site submits a particular XML Sitemap…
  • Google Close Variant Exact Match Conversion Rate 52% Lower than True Exact Match

    Andy Taylor
    18 Feb 2015 | 8:11 am
    In late-September last year, Google rolled out mandatory close variant matching (CVM) to all phrase and exact match keywords. The change forced phrase and exact match keywords into auctions for queries that were deemed to be closely related to each keyword, such as plurals and misspellings. Shortly after the change Merkle | RKG reported slight shifts in the share of traffic coming from each match type across RKG’s client base, the vast majority of which had refrained from opting into close variants prior to the mandatory change. Now a few months in, let’s take a look at how these close…
 
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    The Clix Marketing Blog

  • The Most Insanely Hard AdWords Quiz Ever!

    Robert Brady
    4 Mar 2015 | 5:14 am
    I came across a pretty hard AdWords quiz the other day, but as I was reading through the post (it wasn’t really a quiz as much as it was a blog post) I thought “I think I could make a harder quiz that actually gives you a score.” So you know what, I did. First, a couple of rules: Rule #1 – No Google-ing for answers. Rule #2 – If you insist on breaking Rule #1, you must complete the quiz in under 3 minutes. Rule #3 – Share your score on Twitter using the #ppcchat hashtag so we can see how everyone fared. Disclaimer: The quiz below is not meant to test your…
  • 8 Retargeting List Uses For Campaign Success

    Michelle Morgan
    2 Mar 2015 | 5:17 am
    Remarketing lists are becoming a staple in most PPC accounts these days. Whether for inclusion or exclusion, remarketing lists can be very powerful tools for customizing your ads audience. Below is a list of ways you can use remarketing lists to better your accounts. Have others? Leave a note in the comments and we’ll add them to the list! Exclusion No Future Potential In some instances there are users you simply don’t want coming back to your site. Or at the very least, you don’t want to pay money for them to come back. This could be anyone from you own employees, to people…
  • Clix Marketing Blog’s #PPC News & Views: Feb 27, 2015

    Michelle Morgan
    27 Feb 2015 | 6:28 am
    Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Search Engine Watch 5 PPC Settings That Can Sabotage Success: When managing your PPC, do you ever ask yourself “why isn’t this working?” Here are five common saboteurs of pay-per-click campaigns that apply to multiple platforms. White Shark Media All You Need To Know About The New Call-Only Campaigns in AdWords: Last week, Google introduced Call-only Campaigns, in an attempt to eliminate a step in the client acquisition funnel. With this new…
  • Managing Tagged Destination URLs with Excel

    Susan Wenograd
    25 Feb 2015 | 5:15 am
    You know those accounts. The ones with tons of Campaigns, hundreds of Ad Groups, and ads with Destination URLs specific to one of those levels. Oh, the humanity. Dealing with that kind of scale can feel daunting and I’m an impatient person who wants to find the most efficient way to do things. I came up with the following steps during  a massive account restructure after we took over a beast of an account that needed a lot of help. Some Ad Groups had multiple ads going, some didn’t. Some were tagged correctly, some weren’t. Many keywords needed to be reorganized…the…
  • Be the Cool Kid and Stop Asking “Hey Bruh? What Size is the Facebook Ads Image?”

    John Lee
    24 Feb 2015 | 3:21 am
    As digital advertising professionals, we are immersed in a wide world of ad types. Many of us started off as PPC-only practitioners where text ads ruled the day. No images. No mess. No fuss. Text ads are great, but the advertising ecosystem does not run on text ads alone. The internet ecosystem is full of images. Text, yes, but images are what attracts eyeballs (nay, impressions!). Now that we are heavily involved in many types of ad units, we run into a hurdle – every channel has different requirements and specifications for their ads. Image sizes, file sizes and even rules……
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    John Battelle's Search Blog

  • Maybe The Best Way To Change the World Is To Start a Company

    jbat
    26 Feb 2015 | 7:03 pm
    The post Maybe The Best Way To Change the World Is To Start a Company appeared first on John Battelle's Search Blog.   (image) This piece from Smithsonian caught my eye today – Young People Mistrust Government So Much They Aren’t Running for Office. It covers a Rutgers professor who studies millennial attitudes towards politics, and concludes that the much-scrutinized generation abhors politics – logging a ten point decrease in sentiment toward government in just the past decade or so. But I have a different take on why our recent college and high school graduates…
  • Your Network Transcends Time – Care For It

    jbat
    12 Feb 2015 | 8:55 pm
    The post Your Network Transcends Time – Care For It appeared first on John Battelle's Search Blog. Every year around this year I fly to Arizona and attend the IAB Annual Meeting, a confab of 1000+ executives  in the interactive media business. Yes, it’s a rubber-chicken boondoggle – what ballroom-based warm-climated event in February isn’t? – but I go because I get to catch up with dozens of colleagues and friends, and I usually connect to a handful of interesting new folks as well. I hate the travel and despise most hotel rooms, but on balance, well…
  • Remember the Internet When Considering The Things

    jbat
    6 Feb 2015 | 1:57 pm
    The post Remember the Internet When Considering The Things appeared first on John Battelle's Search Blog. Last month I sat down with my old pal Jay Adelson (Digg, Revision 3, Equinix, SimpleGeo) who together with his partner Andy Smith is raising a new fund focused on the Internet of Things. Our goal was to get caught up – I’d tell him about my plans for NewCo, and they’d update me on Center Electric, the fund’s new name. Along the way Jay shared with me this graphic, which I thought worthy of sharing here. What I like about it is how Jay and Andy think about the…
  • Metromile: A FitBit for Your Car

    jbat
    26 Jan 2015 | 12:02 pm
    The post Metromile: A FitBit for Your Car appeared first on John Battelle's Search Blog. The Metromile staff in front of their SF HQ (Preston is in the red shirt in the back right). Ever since writing Living Systems and The Information First Company last Fall, I’ve been citing Earnest, the financial services startup, as a poster child for what I mean by an “information-first” company. But earlier this month I met with another perfect exemplar: Metromile, a company that is already upending industrial-age assumptions about what “insurance” should be.**…
  • Apple and Google: Middle School Mean Girls Having At It

    jbat
    20 Jan 2015 | 9:42 pm
    The post Apple and Google: Middle School Mean Girls Having At It appeared first on John Battelle's Search Blog. (image) I’m the father of three children, and two of them are girls. And while my first was a boy, and therefore “broke me in” with extraordinary acts of Running Headlong Into Fence Posts and Drinking Beer Stolen From Dad’s Fridge Yet Forgetting To Hide The Bottles, nothing, NOTHING, prepared me for Girls Behaving Badly To Each Other Whilst In Middle School. Those of you with girls aged 11-14 know of what I speak: Middle school girls are just flat…
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    Bing Ads & Microsoft Advertising Community

  • Improve campaign performance with highly relevant keywords, ads and landing pages

    Tina Kelleher - MSFT
    4 Mar 2015 | 9:00 am
    We've all done it. You enter in a search query, scan the search engine results page looking for clues to which one will have what you're looking for and click through, only to hit the back button a few seconds later to try again with another one of the results. The reason you hit that back button is because the content on the page you arrived at wasn't relevant enough to the intent of your search, so you're going to try again and hope for better relevance with your next selection. While frustrating...(read more)
  • Wir testen jetzt sehr ähnliche Keyword Varianten für Exact Match, Phrase Match und Broad Match Modifier in Deutschland

    Florian Retzer - MSFT
    4 Mar 2015 | 4:50 am
    Bereits im letzten September haben wir die Einführung von sehr ähnlichen Keyword Varianten im Exakt Match in den USA bekannt gegeben. Aufgrund der dadurch erzielten hochwertigen Klickvolumen, testen wir derzeit die sehr ähnlichen Keyword Varianten für Exact Match, Broad Match Modifier, und Phrase Match auch in Deutschland, und werden im März stufenweise den Traffic über dieses Verfahren erhöhen. Die sehr ähnliche Keyword Variante Funktion wurde entwickelt, um Ihre Keyword Übereinstimmungen zu optimieren und gleichzeitig zu vereinfachen. Dies soll…
  • Como usar Expressões regulares para melhorar o rastreamento das conversões do UET no Bing Ads.

    Mark Saroufim - MSFT
    4 Mar 2015 | 3:00 am
    O que é Rastreamento universal de eventos (UET)? O UET é uma ferramenta disponível para que os clientes do Bing Ads rastreiem conversões e outras atividades de site, lançada em outubro. Você encontrará essa funcionalidade na página Campanhas do Bing Ads. Para ter uma visão geral e começar a usá-la, visite nossa página da Ajuda. O que são Expressões regulares? As Expressões regulares, frequentemente abreviadas como Regex (do inglês Regular Expressions),…
  • La nouvelle version de Bing Ads, le récapitulatif : Limites moins strictes, mises à jour

    Aurea Astro - MSFT
    2 Mar 2015 | 11:49 pm
    2015 annonce des améliorations sans précédent,  voici une version condensée et détaillée de nos mises à jour les plus récentes. Moins de limites pour les comptes et les campagnes International | Disponible depuis l'interface utilisateur Web, l'API, Editor Vous pouvez désormais définir plus de 5 millions de mots clés par compte et plus de 20 000 groupes d'annonces par campagne. Afin de faciliter la gestion et l'import, Bing Ads permet désormais aux annonceurs de définir…
  • Upgrade to Bing Ads Editor version 10.7 before March 31, 2015

    Devang Gandhi - MSFT
    2 Mar 2015 | 6:00 am
    Starting March 31, 2015, we will stop supporting Bing Ads Editor versions 10.4 and older. If you are using these versions, you can continue to access your account and make updates locally using these older versions, but you will not be able to download or upload your changes. Install the latest version (10.7) as soon as possible to ensure that you can manage your campaigns without any interruptions. You can upgrade to version 10.7 either through the update prompt in Bing Ads Editor or by downloading...(read more)
 
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    Compete Blog

  • Sprint’s “Cut Your Bill in Half Event!” grabs attention of Verizon and AT&T subscribers

    Lauren Bahn
    3 Mar 2015 | 6:37 am
    Image from: Mobile Image / Shutterstock As the Big 4 Wireless Carriers continuously compete for majority subscriber share, carriers need to shock consumers with imaginative promotions to truly be successful in today’s wireless market. After a relatively challenging 2014, Sprint seemed determined to kick off 2015 with a bang, launching their “Cut Your Bill in Half Event!” on December 5th. This offer has Verizon and AT&T customers provide their bill to Sprint (by uploading it to their website or visiting a store location), and Sprint will offer an unlimited talk and text plan that…
  • Sunday Series: Netflix and IMDb Favorites for Movie Lovers

    Drew Katz
    1 Mar 2015 | 8:08 am
    Image from:
  • The Weekly Pulse

    Drew Katz
    28 Feb 2015 | 8:15 am
    Bogged down with work and missed the latest digital headlines and articles? Don’t worry; we’ve got you covered with our top picks for the week! How to Measure Your Marketing Efforts Online Metrics and analytics are a key to marketing strategy and neglect this fact it could hold your business back. Adding data to your arsenal can show you trends and patterns that help to maximize your marketing efforts. Getting the right numbers can sometimes be difficult, so here are some ways to find the best sources. Why Small Businesses Should Tap the IoT Even if the Internet of Things (IoT) is the…
  • Sunday Series: Beanpot Hockey Tournament Finals

    Drew Katz
    22 Feb 2015 | 8:15 am
    Image from:
  • The Weekly Pulse

    Drew Katz
    21 Feb 2015 | 8:15 am
    We’ve got some great digital news for you to enjoy this weekend! Below are 3 articles bound to intrigue you or advance your marketing strategy. How Pfizer Is Using Big Data To Power Patient Care Companies constantly throw around the word “data,” but it is useless if you don’t actually implement and use it. Pfizer is an example of a company that is putting their data to work. See how the company is advancing the medical field and patient care through the use of data in this story presented by Forbes. 5 Stats That Prove Businesses Must Personalize To Win Customers Putting a personal…
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    Search Engine Journal

  • Dynamic SERP Ranking: How to Compete in Localized Google Results by @lorenbaker

    Loren Baker
    4 Mar 2015 | 9:30 am
    The localization of search engines is just a continued evolution of what Google is trying to do the most - creating the best value to it’s users.The post Dynamic SERP Ranking: How to Compete in Localized Google Results by @lorenbaker appeared first on Search Engine Journal.
  • Get to Know Your Audience: 17 Incredible Useful Market Research Tools by @kevanlee

    Kevan Lee
    4 Mar 2015 | 7:41 am
    You may have heard understanding your audience on social media is one of the keys to success. (I may have even said it myself a time or two!) Makes a lot of sense. The more you know about your audience, the better you will be able to deliver the kind of helpful content and updates they are interested in. So what is the simplest, most efficient ways of understanding an audience? This is the part where I often get stuck: Implementing the good advice into my own social media strategy. Fortunately, there are a good number of useful market research tools that can […]The post Get to Know Your…
  • 7 Examples of Great Storytelling For Boring Brands by @sherisaid

    Sherry Gray
    4 Mar 2015 | 5:15 am
    Some brands are inherently sexy, like the Ford Mustang. The name evokes an immediate feeling of caution-to-the-wind youth and speed. Even though it’s been around for ages, Ford does a pretty good job of keeping the Mustang image fresh and current. There’s a lot of material to work with: history, style, engineering, innovation (not to mention that it’s a sports car). Sadly, we don’t all write content for Ford’s Mustang. Most brands are pretty darn boring. Marketers are called on to create compelling stories for things like toilet paper or tile grout and for companies that rent…
  • The 7 Step Process For Writing a Blog Post That People Will Actually Read by @sujanpatel

    Sujan Patel
    4 Mar 2015 | 3:55 am
    Here are seven steps for writing a blog post that people will actually read.The post The 7 Step Process For Writing a Blog Post That People Will Actually Read by @sujanpatel appeared first on Search Engine Journal.
  • Facebook Makes 5 Predictions For A Mobile-First Future by @mattsouthern

    Matt Southern
    3 Mar 2015 | 6:12 pm
    Get ready to put the desktop computer in the back of your mind and start thinking about mobile first. Facebook predicts that as smartphones become a more integral part of people’s lives, the mobile experience is going to take priority. With Mobile World Congress taking place in Barcelona this week, the topic of mobile devices is hot on everyone’s mind. Jane Schachtel, Facebook’s global head of technology and mobile strategy, took to the Facebook For Business blog this week to give her predictions for what a mobile-first future will look like. More Affordable SmartphonesSchachtel…
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    AdWords Agency Blog

  • How To Stay Relevant Throughout Awards Season

    Nicole Burgan
    20 Feb 2015 | 3:00 pm
    On Sunday night, the Oscars will last for about 4 hours. On the web, they will last for months. Google and YouTube data reveals that today’s audiences are engaging with the awards show well before, during and after the actual event. Before Oscar night, people are searching for red carpet looks, Oscar pools, party tips, nominees, and movie trailers earlier than ever. From 2013 to 2014, search interest for "Oscar pool" and “Oscar party” grew 28% and 10% respectively. And when the nominated films are announced in January, they get an instant boost on YouTube. During the actual Oscars…
  • Evolution of TV: Reaching audiences across screens

    Nicole Burgan
    20 Feb 2015 | 11:59 am
    Cross-posted from the DoubleClick Advertiser blogThis post is part of the Evolution of TV series. In this series we identify the risks and opportunities around 7 dynamics transforming the advertising landscape as TV programming shifts to delivery over the Internet.The lines between TV and the web are blurring, as people increasingly watch TV online on all their devices and watch online video on their TV’s.In part 1 of our Evolution of TV series, 7 Dynamics Transforming TV (article, PDF of whitepaper), we introduced the increasing shift of TV to delivery over the…
  • Rich Media Gallery redesign: Simplifying complexity and optimizing for mobile

    Nicole Burgan
    18 Feb 2015 | 11:50 am
    Cross-posted from the DoubleClick Advertiser blogWe’re excited to unveil our redesigned Rich Media Gallery website, Google’s destination for digital creative inspiration and education. The new design provides a seamless experience across screens, and makes it easier to find the right product and ad format you need to build your campaign. Two and half years of content:The original website launched two and half years ago, in September 2012, and since then, we’ve added over 1000 creative examples to the gallery and seen 50% year over year growth in unique viewers. Why the redesign?The…
  • Reframing Creative Constraints: Firestarters in NYC

    Nicole Burgan
    11 Feb 2015 | 10:24 am
    Creative work increasingly requires doing more with less—but that’s not necessarily a bad thing.At the second Firestarters event in NYC, we brought together smart thinkers from inside and outside the ad world to share how they framed their creative constraints and turned them into advantages. About 200 strategists and planners came to Google’s office to hear what the panel had to say. The discussion centered around A Beautiful Constraint, the new book from renowned planners Adam Morgan and Mark Barden. In just 15 minutes, the duo explained the 3 core concepts at the heart of their…
  • Join Forrester and Google for a conversation about the real-time opportunity in retail SEM

    Nicole Burgan
    10 Feb 2015 | 12:45 pm
    Cross-posted from the DoubleClick Search blogThere’s no doubt that technology continues to transform the pace of business. In the past, it wasn’t possible to track online conversions back to ads in real-time. You couldn’t always be sure you were advertising only in-stock items or immediately traffic out seasonal assortment changes.But now advanced digital marketers are able to take advantage of real-time conversion and product data in their advertising campaigns to great effect.Forrester recently completed a global study of 240 retailers’ search campaigns. What they found was……
 
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    aimClear® Blog

  • Transform PPC Data into a Striking Pivot Table: aimClear’s Deep in the Sheets (Episode 13)

    Dion Plakos
    4 Mar 2015 | 12:08 pm
    Tune in for the final installation of our five-part Excel series on converting raw data into a presentable format. This week’s episode of Deep in the Sheets provides formatting tips to create stunning representations of your data. Follow along as we add style, color and font to really make data pop in an Excel spreadsheet. Enjoy and more Deep in the Sheets episodes are coming soon!
  • The Power Of #SearchFest & Why Portland Means So Much To Me

    Marty Weintraub
    27 Feb 2015 | 12:57 pm
    In 2008, Portland’s now iconic regional search marketing conference took place at the Oregon Zoo. I stayed at the freshly opened Nines Hotel downtown and took a TriMet: MAX train to the venue. I was struck by Oregon’s gorgeous natural beauty, the earthy nature of the city folk, the food scene and how vital things felt here. I had no idea how meaningful Portland, her community and SearchFest would become to me. The speakers back in 2008 were of various reputation and experience, but overall inspiring for a small regional conference (which SearchFest was at the time). There was also a…
  • #Zenith2015 Agenda Live! Duluth’s Legendary Social Marketing Conference Returns

    Amber Krohn
    25 Feb 2015 | 8:02 am
    Each spring, digital marketing pros from across the country flock to the Zenith city for the Zenith Social Media Marketing Conference. Zenith is a true private business civic partnership between the Duluth Chamber and aimClear. We create the agenda, invite the speakers and sequence the conference with the Duluth Chamber each year. All proceeds are donated to FUSE, the Duluth Chamber’s organization devoted to keeping college grads in Duluth. The 2015 (fourth annual) conference will be held on April 30th, along the gorgeous shoreline of Lake Superior in downtown Duluth. Zenith…
  • PPC Pivot Tables & Charts: aimClear’s Deep in the Sheets (Episode 12)

    Dion Plakos
    18 Feb 2015 | 12:36 pm
    Continuing our pivot table series, this week’s episode of Deep in the Sheets shares how to efficiently organize data in pivot tables. Pivot charts arrange data in a visually appealing format and convey statistical changes over time. In this episode, we’ll also dive into: Return on Ad Spend (ROAS) Cost Over Time Distribution of Quality of Leads Tune in next time!
  • Organic LinkedIn Domination! Build A Top 1% Profile By Human Nature

    Marty Weintraub
    17 Feb 2015 | 1:56 pm
    Want hundreds or thousands of professionally relevant and absolutely real LinkedIn users to friend YOU, totally No Strings Attached? Wish when you post updates to your LinkedIn profile that many seriously connected LI users see your content for free? Dreaming your profile will rise to be in the top 1% of professionals like you, even #1? Know what insiders know. This article shares wholesome, totally white-hat networking techniques, which leverage human nature. The tactics we’ll highlight can easily help you reach these and other business goals. (If you’re a LinkedIn Ninja already, jump…
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    www.PerryMarshall.com

  • 10 Tips On How To Be Unsuccessful

    Perry S. Marshall & Associates (Perry S. Marshall)
    16 Feb 2015 | 9:39 am
    I don’t normally do “guest blog posts”, but I saw this from my friend, John Rinaldi, and I couldn’t resist. It made me laugh and nod my head. Mid-February is “reality check” time for those resolutions you made 6 weeks ago. Enjoy. I’m writing this early in January 2015 and if you’ve paid attention at all to television, the Internet or the newspaper in these first days of the year, you’ve seen dozens of articles on making 2015 your best year ever. I’ve personally seen “How to be more successful in 2015,” “How to accomplish more in 2015,”…
  • The Compound Interest of Ritual

    Perry S. Marshall & Associates (Perry S. Marshall)
    5 Feb 2015 | 1:42 pm
    One of the most important things you can decide…as a marketer, as a business person, as a human…is “What am I going to earn compound interest on?” I’m not talking about interest on your money. I’m talking about interest on the things you do every day. And whatever you decide to earn compound interest on, it oughta become a daily ritual for you. Watch my short video to see what I mean by ritual and interest.
  • How to Bust Through “Mental Revenue Blocks”

    Perry S. Marshall & Associates (Perry S. Marshall)
    28 Jan 2015 | 8:27 am
    I got this email from a guy the other day… Hey Perry, I had a question for you and I didn’t know if you had either a blog post or product that answers it…. Do you ever have any issues with a “mental block” when it comes to getting past certain revenue numbers in your business? How do you deal with it? My big goal this year is scaling from 200k+ business to the 500k-1M+and I feel like I’m having trouble shifting my mentality to getting around those numbers. Does that make sense? Any strategies you’ve used in getting past that? Thanks, JR Yes, JR, that…
  • A House Built on Sand Will Not Stand

    Perry S. Marshall & Associates (Perry S. Marshall)
    23 Dec 2014 | 7:56 pm
    If you go down in the flood, it’s gonna be your fault… -Bob Dylan This note may seem like it’s only for Facebook marketers…but it applies to every marketer…so stick with me. I don’t want to say, “I told you so”, but… This week the Wall Street Journal reported that, come January, Facebook “will intensify its efforts to filter out unpaid promotional material in user news feeds that businesses have posted as status updates.” What that means is, if you’ve been collecting “likes”, then updating your status on…
  • Internet Dog Years, 3 Meals a Day & Google vs. China

    Perry S. Marshall & Associates (Perry S. Marshall)
    19 Dec 2014 | 3:59 am
    I went to dinner with Robert, a Chinese guy who’s a futures trader. I first met Robert 12 years ago. Back then he was a scrapping young entrepreneur. Today he’s a wealthy currency trader who lives in a million dollar condo in Guangzhou, the Silicon Valley of China, where real estate is as expensive as San Diego. LOTS of people have grown wealthy in China like Robert. My first trip to China was in 2001. How much has China changed in that time? Well… you know how much the Internet has changed since 2001? Dog years and all that? China has changed… about that much. The US has not changed…
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    semgeek.com

  • Phone Calls Becoming More Important than Clicks in PPC Marketing

    Greg Meyers
    24 Feb 2015 | 7:46 am
    In a recent article in the Inside Adwords Blog, entitled “Charge up your phones with call-only campaigns” Google rolled out “Call-Only” campaigns where advertisers can have their text ads just show a phone number, short description and a call button. In this day and age, it makes complete sense, however one has to wonder if this new option has anything to do with drivers who continue to look at their phone while driving. According to Google, they state “With smartphones in hand, consumers are increasingly looking for products or services while on the go and then…
  • Timing is Everything in PPC and Social Media Marketing

    Greg Meyers
    17 Feb 2015 | 7:01 am
    There is a quote from one of my favorite movies that truly struck a cord with me through the years and it’s never been more relevant now with regards to PPC Advertising on Social media platforms such as Twitter Ads and Facebook Ads. In the movie “A Good Year”, Maximillian Skinner (Russell Crowe) tells his employees that “The secret to riches, lab rats, is the same as the secret to comedy… timing.” In this post, I will talk about the benefits of leveraging this strategy and the storytelling effect on future events.   Back in 2005, when I was managing…
  • 2015 – The Year of the Stock Portfolio in PPC Marketing

    Greg Meyers
    23 Jan 2015 | 7:17 am
    Ahh, remember the days when It was just Google Search, Yahoo Search and Bing Ads were the only platforms that Search Marketers had to worry about? Remember the catastrophic disaster of importing Google Search campaigns into Yahoo Search via failed spreadsheets? (geez, the more I think about it, that does seem like a very long time ago) Since the evolution of Display, Retargeting, Mobile and Social, our strategies are turning into a Chinese menu of sorts and we have to keep up with all of the changes if we want our clients to succeed in today’s world. In this article, I will take a…
  • Geico Outspends Flo and Aaron Rodgers to Dominate PPC

    Greg Meyers
    11 Dec 2014 | 8:05 am
    Alright, it’s quite obvious that these Insurance Companies are spending tons of money on these very entertaining TV commercials and we can all agree that they have succeeded in cementing their brands into our subconsciousness. However, I was interested in seeing how these companies compared in the PPC World and what I found was pretty surprising. In fact, it appears that these Insurance Companies are putting a ton more money in PPC now than in any other years. Let’s discuss Overall Summary: As you can see in this screenshot provided by my friends over at Spyfu.com, the insurance…
  • Google Wants to Own Bid Management Industry

    Greg Meyers
    5 Nov 2014 | 8:50 am
    Typically, it has been the 3rd party software companies that provided Bid Management Solutions for Adwords and Bing Ads platforms. However, Google is pushing their own “new and improved” best practices guide to try and help advertisers get the most of their strategies (or in other words) their budgets. So with this latest move by Google, should those 3rd party automated bidding companies be concerned? Is Google strategically trying to control that market as well. Let’s discuss….   Google announced a new guide (via .pdf) entitled A Bid for Every Auction which…
 
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    Certified Knowledge

  • Last Chance to Register for the Munich Germany AdWords Workshop

    brad
    3 Mar 2015 | 7:00 am
    The first European AdWords Workshop of 2015 will be in Munich Germany on March 16th. The event is almost sold out; so if you want to attend, please register soon. Our next two events are in Europe. Here’s where we’ll be next: March 16th: Munich, Germany April 16th: Bologna, Italy May 19th, London, UK June 4th, Seattle Entire 2015 Schedule We sold out all but one event last year; so if you want to join us; please register early. The agenda has been revamped for 2015, and this is what you can expect to hear and learn this year: Comprehensive Keyword Management: The absolute center…
  • How to Work with Legal & Brand Management For Better Ad Testing

    brad
    24 Feb 2015 | 7:00 am
    This post originally appeared on the adAlysis ad testing blog.   Many marketers must submit all their ads to a legal and/or corporate branding team for approval before they are allowed to use them in a PPC account. These departments can often be bottlenecks to ad testing. If you aren’t working well with legal and/or branding; then these departments can quickly become an excuse for why you aren’t testing ads appropriately and why the account is not growing as anticipated. In this article, we’ll explain how to work with legal and branding so that they can help you in your ad testing…
  • Last Chance to Register for the San Jose AdWords Workshop

    brad
    17 Feb 2015 | 7:00 am
    The first AdWords Workshop of 2015 will be in San Jose, California on March 2nd. The event is almost sold out; so if you want to attend, please register soon. We will also spend some time in Europe in the first part of 2015. Here’s where we’ll be next: March 2nd: San Jose, California March 16th: Munich, Germany April 16th: Bologna, Italy Entire 2015 Schedule We sold out all but one event last year; so if you want to join us; please register early. The agenda has been revamped for 2015, and this is what you can expect to hear and learn this year: Comprehensive Keyword Management:…
  • How Ad Rotation Affects Your AdWords Ad Testing

    brad
    10 Feb 2015 | 7:00 am
    This post originally appeared on the adAlysis ad testing blog.    If you have multiple ads in an ad group; your ad rotation settings will determine how often each ad is displayed. Based upon how you are testing and your favorite metrics, you should consider the rotation setting you are using and how that affects your ability to receive statistical significance data to make testing decisions. The Ad Rotation Settings There are four ad rotation settings: Optimize for clicks: the ad with the highest CTR should be displayed the most often Optimize for conversions: the ad with the…
  • Navigate the 2014 PPC Changes with Joe Kerschbaum

    brad
    5 Feb 2015 | 7:00 am
    In 2014 there were a lot of changes in both AdWords and Bing. Some of these changes greatly affected PPC (such as close variants), others were fantastic new features (such as free call tracking and ad customizers), and and others were nice minor enhancements (such as affinity audiences) if you know that they exist. To navigate through the maze of changes; I invited Joe Kerschbaum to be a guest on Marketing Nirvana and talk about some of his favorite changes. If you are unfamiliar with Joe, he is the Midwest Account Director of 3Q Digital. He’s been involved with PPC for a number of…
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    Black Hat PPC

  • Ad Copy Blooper!

    Black Hat
    6 Feb 2015 | 1:15 am
    It’s been a while since we posted any ad copy bloopers but we were sent this one the other day and we thought it was too good not to be shared. It’s on the keyword [adopt African child] and its from Lewisham Council… Errm…can they actually say that??? Haha. Glad we aren’t the agency who recently won the Government’s contract and are running their PPC campaigns! Brought to you by Black Hat PPC.
  • Google Paying Advertisers to Implement Sitelinks

    Black Hat
    16 Jan 2015 | 12:58 am
    How Google are now paying advertisers to implement sitelinks to take clicks away from natural listings.   Oh yes…we are still here…we’ve just been keeping a low profile. We received a very interesting email from Google the other day, saying that they would give us £30 if we implemented sitelinks on one of our campaigns! See screenshot below (areas have been blacked out for privacy reasons)…   How random is this? Google have obviously done their sums and worked out that it is worth giving advertisers £30 in credit to take up real estate in their SERP on a…
  • Will Be Back Soon

    Black Hat
    30 Mar 2014 | 12:47 pm
    Thanks for all those of you who are still following Black Hat PPC. We have had to ‘go underground’ for a while, but the day where we will make a return is coming again soon. We will keep you posted. BH
  • BlackHat back…Enhanced Campoos

    Black Hat
    4 Aug 2013 | 11:23 pm
    Yo! Apologies to our readers for being away for a bit. We could blame it on laziness but the real truth is we’ve just been silly busy with our own projects.  Unlilke other PPC blogs out there (cough cough…PPC Hero) we aren’t a blog with a team of writers regurgitating PPC best practice to drive traffic to our own websites for our own gains… Which is we guess what makes Black Hat PPC different…we our an ad free blog and we are anonymous…we do this blog for one reason and one reason alone… We dont believe everything our ‘ dont be evil’…
  • The Google Stack…where is it going to end?

    Black Hat
    29 Jun 2013 | 3:09 pm
    Googler’s have a new buzz word at the moment! Gone are the days where Google reps couldn’t say 3 words without mentioning either ‘You Tube’ or ‘Mobile’…no thats so 2012…now its all about ‘The Google Stack.’ Now the first question you may ask is…what the hell is The Google Stack? Well let us explain… This is Google’s new buzz word and it refers to Google’s suite of products that it can provide to advertisers such as: Google AdWords and Enhanced Campaigns Google Universal Analytics Google’s DS3 bid…
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    Stellar Search Blog » – Stellar Search Marketing

  • Analysis: Retail Review – How Device Splits Have Changed for Retailers in the Run Up to Xmas

    StellarSearch
    20 Feb 2015 | 1:30 am
    “This year is the year of Mobile!” – That is what all digital advertisers have heard for the past 10 years, but for years it just didn’t happen and then with the invent in smartphones and mobile broadband in the past couple of years, advertisers have actually seen massive growth in Mobile. But is 2014 […]
  • Charity PPC Services: Google Grant Accounts

    Stellar Search Team
    6 Feb 2015 | 5:44 am
    We thought this week we would share our services for those Charities out there who are looking to promote their website. Google gives grants to charities either $10k, $40k or $100k per month to spend on advertising their websites through Google (which we think is a great idea from Google) but quite often the people […]
  • Seven Affordable Tools that will Improve your Conversion Rate

    Stellar Search Team
    28 Jan 2015 | 10:10 am
    We thought this week we would share some of the tools that are out there to help improve on site conversions rate which don’t cost the Earth. There are professional tools such as Maxamiser or Optimizely which are great for A/B testing, multivariate testing and designing bespoke landing pages, however, they are expensive if you […]
  • Google AdWords Midnight Glitch

    Stellar Search Team
    17 Jan 2015 | 1:05 am
    The Team here at Stellar Search have access to numerous different AdWords accounts thanks to our ever gorwing client portfolio and something we have been seeing more and more of recently is what we are calling the ‘Google AdWords Midnight Glitch.’ This is where there is a spike in impression at midnight on campaigns which makes […]
  • Creating Image Ads for the Google Content Network

    Stellar Search Team
    8 Jan 2015 | 3:02 pm
    What is the Google content network? The Google content network reaches 80% of global internet users — making it the world’s #1 ad network. Thousands of advertisers use Google to reach users on hundreds of thousands of web sites across all industries, from large, well-known sites to niche sites and audiences. With an audience larger […]
 
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    Wordstream

  • Why Was February Such a Hard Month for B2B Businesses?

    Sergey Rusak
    3 Mar 2015 | 7:39 am
    Have you ever wondered why your well-managed account can suddenly have a bad week or even a bad month for no apparent reason? You check all the metrics to discover that it’s not just a drop in one place that needs to be fixed, but the entire account has a small decrease in each campaign and ad group. Well, this February was one of those slow months for many B2B clients who target the United States. Those people who live in Florida or California might wonder what happened in February. If you are in a B2B industry, you rely on people who work in the office Monday through Friday, from 9 to 5.
  • These 7 New AdWords Tools & Features Will Change Your Campaigns Forever

    Larry Kim
    3 Mar 2015 | 6:30 am
    Google is constantly testing and releasing new features in AdWords. Last year alone, we gained access to hundreds of new features, many that weren't even announced! Of course, some of these changes have greater potential for impact than others, but how do you prioritize which bandwagon to jump on first? To save you time, I compiled a list of the new AdWords features you NEED to be using this year and hosted a webinar to share them out with WordStream clients and readers. We started by asking participants, "How do you feel about all these new features in Google AdWords?" Not surprisingly,…
  • Search Trends by State: Top Trending Searches in All 50 States

    Elisa Gabbert
    2 Mar 2015 | 3:41 am
    Don’t you just love those map graphics that show you what people call “soda” in every state? Or what the favorite local beer is? I do! That’s why I decided to create one for search. Behold: The top trending searches in every U.S. state from the past 12 months (click the image to expand): Note: This data was pulled before llamas and #thedress broke the Internet. Top Trending Searches: Methodology To determine the top trending searches, I used Google Trends data from the last 12 months (February 2014 to February 2015). In Google Trends, you can drill down to the state level and see both…
  • Dresses, Llamas, and Search: WordStream's Best of the Month for February

    Dan Shewan
    27 Feb 2015 | 8:37 am
    If I had written this post yesterday, I would have probably opened it with some pithy reference to the terrible, terrible weather we’ve been having here in Boston (more than eight feet of snow in four weeks, for those of you living in balmier climes). The dress that captured the Internet’s imagination. However, that all changed last night when the Internet exploded (figuratively) over the color of a dress in an image posted to Tumblr. Is it black and blue, or white and gold? These are the questions that keep the Internet up at night – and that’s before escaped llamas captivated…
  • Recognizing Search Industry Awesome - Nominations Open for US Search Awards

    Larry Kim
    27 Feb 2015 | 6:22 am
    Are you an absolutely amazing, top-shelf search marketer or firm? Did you do something incredible this year? Maybe you're a veteran consultant or in-house search expert. You could be an industry thought leader thousands look forward to reading or tweeting with on a regular basis. Or, maybe you're a young, up-and-coming search star in the making. If you're bringing the awesome to the search marketing industry, the rest of us want to hear about it! Nominations are now open for the US Search Awards, which will be presented in Las Vegas on October 7th by events company Don't Panic, in association…
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    CleverClicks. Transparent PPC & SEO.

  • Weekly Search Engine Marketing Round-Up – 27 February 2015

    Nicci Botha
    2 Mar 2015 | 4:47 am
    The Hardest AdWords Quiz You’ll Ever Take Are you an AdWords Ninja or No-Hoper? WordStream Founder, Larry Kim’s err… slightly tongue-in-cheek 9-question quiz will really test the depth of your AdWords knowledge (No Googling the answers allowed). Do you know the number for the AdWords After-hours Support Line? Do you know who hosts PPC Rockstars? Take the test yourself on searchengineland.com   A Tactical Guide to Making Old Pages Rank in Google Again Have some of your pages gone out of fashion? There may still be life in the old dog yet SEO guru, Neil Patel, provides insights on…
  • How to Quiz your Prospective SEO Agency in 8 Easy Steps

    Nicci Botha
    24 Feb 2015 | 10:39 am
    You totally get why SEO is key to your marketing plans. But you’ve had enough of the supposedly hot-shot agencies promising the universe but completely under-delivering. But there are good guys out there. By asking the right questions, you’ll find the right SEO ninjas to unlock the digital superpower that’ll skyrocket your online marketing into the stratosphere… Leaving your opposition eating your dust. So what do you need to know? Here’s 8 Absolutely Essential Questions to Ask When Looking to Hire an SEO Agency 1. What is your SEO philosophy? There is no #1 school of thought on how…
  • Is your SEO Agency Participating in Risky Link Building?

    Anthony Coe
    9 Jan 2015 | 3:41 am
    Less than 3 years ago, the risk of being penalised for link building was not a major concern for most SEO agencies. Getting as many links as possible from a mixed bag of websites of varying quality was a bread and butter method for increasing rankings for competitive keywords. But since the launch of Google’s Penguin algorithmic update in April 2012, following by several crippling updates thereafter, the link building game has become increasingly tougher. The business effect of being penalised for low quality link building is not to be overlooked, when letting your SEO agency build links…
  • Weekly Search Marketing Roundup – 14th November 2014

    Anthony Coe
    14 Nov 2014 | 4:17 am
    Latest SEM News & Tips Winning the Second Chance with Remarketing Lists for Search Ads (RLSA) | Inside Adwords Google’s Matt Lawson, Direct of Performance Ads Marketing, introduces their new best practice guide for remarketing lists for search ads (RLSA) Winning the Second Chance. The guide covers topics such as the most efficient and effective ways to tag your site, the key remarketing list types to focus on, adjusting your RLSA bids and advanced strategies to expand volume. Read the full post at Inside Adwords. 3 Quick Tips to Simplify Your Bid Optimizations | PPC Hero Carrie…
  • Are you organic search snippets CTR optimised?

    Anthony Coe
    13 Nov 2014 | 7:15 am
    To some of you, this may seem like an odd question. I mean, surely if you have optimised a page for a keyword and it ranks in position #1, then you are doing good SEO, right? Well, this all depends if searchers are clicking your search snippet. If they are ignoring it or favouring your competitors, then your search snippet is not click-through rate (CTR) optimised. For those of you unfamiliar with the term, CTR refers to the number of times a searcher clicks a result divided by the number of impressions or times the ad is shown. If you have worked in PPC, the importance of optimising your CTR…
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    KrishaWeb Technologies

  • Google announced Mobile Usability as a ranking factor

    Nikunj Chauhan
    3 Mar 2015 | 3:21 am
    Finally, Google has officially announced the algorithm change that every Webmaster was expecting. Google has made some serious announcements regarding the search algorithm on 26th February that will significantly affect the online marketers as well as searchers....
  • When the tech guys step in to college again

    Nikunj Chauhan
    23 Feb 2015 | 4:13 am
    Life becomes a bit boring if you are not doing anything-different from your routine. Whether it is your personal life or your work place, doing unusual things make you feel charged up and ultimately it resulted in better productivity. This was the case with the young team of KrishaWeb Technologies....
  • LinkedIn company page notification center update

    Parth Pandya
    19 Feb 2015 | 7:51 am
    Social Media is an essential part of marketing strategy for any business. LinkedIn is one of the most preferred social media platforms for the B to B business promotion. Almost every business has company profile on LinkedIn nowadays. But it is surprising that according to a recent survey only 57% companies are using the company page feature of LinkedIn. LinkedIn generates the highest lead conversion rate among all other social media platforms. Online marketers are getting aware of the power of the linkedIn and expected to spend more and more time on LinkedIn for promotional purpose in 2015.
  • 4 Google Adword features you should be aware of

    Nirav Shah
    18 Feb 2015 | 4:05 am
    Dynamic Re-marketing It’s one of the coolest features of Google Adword for eCommerce business. If you want to create engagements with your audience on display campaigns, either you need to create very interactive media formats or need to pay higher bucks for top spot in popular sites....
  • Facebook and Reliance collaboration bring Internet.org in India

    Neeta Solanki
    12 Feb 2015 | 4:25 am
    Facebook has hosted the first ever Inrernet.org summit in New Delhi late last year. Facebook has tied-up with Reliance communication and bring the Internet.org to India on 10th February.  Internet.org will provide the access over popular websites and services without charging for it through 2G and 3G network used by the billions of the users in India....
 
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