Paid Search

  • Most Topular Stories

  • Simplifying Remarketing With Google Analytics Instant Activation

    PPC Hero
    Bri Saxman
    30 Jan 2015 | 9:04 am
    To help make it easier for advertisers to reach their most qualified customers, Google has enabled remarketing with a single toggle. Read to find out more! Read more at PPCHero.com
  • SearchCap: Bing’s Awesome “Super Bowl” Search Results, Splunk For SEO & Google Analytics New Word Count Query

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
    Amy Gesenhues
    30 Jan 2015 | 1:23 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing’s Awesome “Super Bowl” Search Results, Splunk For SEO & Google Analytics New Word Count Query appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • The Role of Search and Social for Super Bowl XLIX Advertisers

    Home - SearchEngineWatch
    Kelly Wrather
    30 Jan 2015 | 9:53 am
    The digital arena offers a great way to insert yourself into the conversation and capitalize off the momentum, even for those advertisers who couldn’t justify budgets for some screen time.
  • Google Trusted Stores: Now it’s even easier to help shoppers buy online with confidence

    Inside AdWords
    Rob Newton
    20 Jan 2015 | 11:36 am
    There's nothing like shopping online knowing that you'll get great customer service, on-time delivery and free purchase protection. And because we want this experience to be everyone's, today we’re rolling out a set of improvements that will make it even easier for merchants to join Google Trusted Stores, our program that has helped thousands of merchants gain their customers’ confidence.Win the trust of new shoppersGoogle Trusted Stores is a free certification program to highlight that you offer a consistently great shopping experience. Once qualified, your store will be recognized with…
  • Video: Will Yahoo Rock PPC Campaigns in 2015?

    RKGBlog
    Craig Zagurski
    27 Jan 2015 | 9:56 am
    As you may know, Mozilla now sends users of its newest Firefox browser to Yahoo by default for search queries instead of to Google. If you’re wondering how this shift might potentially affect your PPC campaigns this year, you’re not alone. We’ve kept a close eye on search data and we’d like to fill you in on what we’ve learned.   Read Mark Ballard’s article on SearchEngineLand.com: Yahoo Search Losing Firefox Users Who “Switchback” To Google Download the Q4 2014 Digital Marketing Report VIDEO TRANSCRIPT Craig Zagurski:  Today on the RKG blog we’re…
 
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    PPC Hero

  • Simplifying Remarketing With Google Analytics Instant Activation

    Bri Saxman
    30 Jan 2015 | 9:04 am
    To help make it easier for advertisers to reach their most qualified customers, Google has enabled remarketing with a single toggle. Read to find out more! Read more at PPCHero.com
  • True or False: My PPC Goals Are Realistic

    Kristina McLane
    30 Jan 2015 | 4:45 am
    Without goals, there is no way to create a long-term strategy for an account. There is a clarification to make: goals and performance are different. Read more at PPCHero.com
  • It’s The Year Of Mobile…Again!

    Emma Welland
    29 Jan 2015 | 9:15 am
    As PPC account managers not a year goes by where we don’t get told this is the year mobile is going to take over the world and change our lives forever. Read more at PPCHero.com
  • The Real Performance We’ve Seen With Ad Customizers

    Carrie Albright
    29 Jan 2015 | 5:15 am
    You know what they are, but how do Ad Customizers actually perform? Learn how to implement them in your accounts in a way that generates your best results. Read more at PPCHero.com
  • 30 Excel Tricks To Save Your PPC Life [Whitepaper]

    Jamie Newton
    29 Jan 2015 | 4:45 am
    PPC and Excel go hand in hand. Not only will you become better at analyzing account performance, but you’ll also save a lot of precious time by becoming savvy with … Read more at PPCHero.com
 
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    Inside AdWords

  • Google Trusted Stores: Now it’s even easier to help shoppers buy online with confidence

    Rob Newton
    20 Jan 2015 | 11:36 am
    There's nothing like shopping online knowing that you'll get great customer service, on-time delivery and free purchase protection. And because we want this experience to be everyone's, today we’re rolling out a set of improvements that will make it even easier for merchants to join Google Trusted Stores, our program that has helped thousands of merchants gain their customers’ confidence.Win the trust of new shoppersGoogle Trusted Stores is a free certification program to highlight that you offer a consistently great shopping experience. Once qualified, your store will be recognized with…
  • Five resolutions for Shopping success in 2015

    Rob Newton
    15 Jan 2015 | 10:12 am
    We know that retailers are always looking for the best ways to promote their products and reach shoppers online in the exact moment they’re looking to buy. Our mission with Google Shopping is to help you do that. In 2014, we introduced Shopping campaigns to all Product Listing Ad (PLA) advertisers to offer a more streamlined, retail-centric advertising experience. This year, we want to continue to help you make the most of your PLA investment.In the spirit of self-betterment, we invite you to join us in resolving to make 2015 your best year yet. But instead of making resolutions you know…
  • A Year in Review: Celebrating our Customers’ Successes

    Rob Newton
    18 Dec 2014 | 3:01 pm
    It’s been a busy year for our customers. We’ve been inspired to learn from all of you -- advertisers from around the world, large and small, across so many industries. Thank you for the feedback you have given on our products as well as the insights you’ve shared. As we come to the end of 2014, we want to share some customer stories that we hope inspire you as much as they have inspired us.L’Oréal Paris builds brand love with search.L’Oréal Paris uses Search insights to get ahead of beauty trends and develops product and messaging to respond to consumer interests. The brand…
  • Measure more: improving Estimated Total Conversions with store visit insights

    Rob Newton
    18 Dec 2014 | 12:53 pm
    People are living their lives online, using multiple devices throughout the day to shop, communicate and stay entertained. This constant connectivity means customers are engaging with your business in new ways after seeing your online ad -- they might call your business, download your app or go to your store. Last year, we introduced Estimated Total Conversions (ETC) to give you a more complete picture of how AdWords drives these new conversion types. Since then, we’ve been steadily improving ETC to measure phone calls, in-store purchases and cross device conversions.With the holiday season…
  • Use ad customizers to gear up for your holiday promotions

    Rob Newton
    15 Dec 2014 | 12:03 pm
    A few months ago, we introduced ad customizers, a new AdWords tool that lets you show highly relevant text ads to your customers, in real-time, even when you have thousands of products, services, and promotions—all changing by the day. Check out this video to see how you can put ad customizers to work in your accounts.Use ad customizers to boost performance this holiday seasonAs the holiday season continues, there’s no better time than now to use ad customizers to connect with your customers at scale with the products and promotions they’re searching for, in real-time. Cameron Urry,…
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    RKGBlog

  • Video: Will Yahoo Rock PPC Campaigns in 2015?

    Craig Zagurski
    27 Jan 2015 | 9:56 am
    As you may know, Mozilla now sends users of its newest Firefox browser to Yahoo by default for search queries instead of to Google. If you’re wondering how this shift might potentially affect your PPC campaigns this year, you’re not alone. We’ve kept a close eye on search data and we’d like to fill you in on what we’ve learned.   Read Mark Ballard’s article on SearchEngineLand.com: Yahoo Search Losing Firefox Users Who “Switchback” To Google Download the Q4 2014 Digital Marketing Report VIDEO TRANSCRIPT Craig Zagurski:  Today on the RKG blog we’re…
  • Merkle | RKG Digital Marketing Report: Q4 2014 Released

    Andy Taylor
    22 Jan 2015 | 9:07 am
    We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014 Digital Marketing Report for download. The DMR highlights the latest trends in paid search, search engine optimization, display advertising, product listing ads (PLAs), comparison shopping engines, and other topics across the digital marketing spectrum. Additionally, this edition of the report examines geographic phone usage in paid search, as well as the impact of the Yahoo deal to become the default search engine for Mozilla Firefox users. Updates on the rise of Product Ads on Bing Ads and the growth of Yahoo’s…
  • Video: Convert Better with Holistic SEO

    Laura Scott
    14 Jan 2015 | 3:00 am
    Studying user behavior in Google Analytics can teach you a lot about a website’s strengths and weaknesses. If you examine the right behavior, you’ll gain the insights you need to ultimately improve the path to conversions. Find out which three areas within the Google Analytics Flow Report can help you the most, in this video from Strategy Lead Laura Scott.   VIDEO TRANSCRIPT Laura Scott:  Thanks for joining me on the RKG blog. I wanted to talk to you today about how you can drive conversions with a holistic approach to SEO. So, what’s holistic SEO? It’s taking a…
  • Video: Take on the World with these International Domain Strategies

    Jody O'Donnell
    7 Jan 2015 | 10:49 am
    Is this the year you take your website international? There are different options, each with pros and cons, for how to expand your global reach. RKG Technical Director Jody O’Donnell describes three of those options in the video below.   VIDEO TRANSCRIPT Jody O’Donnell:  Hi, and welcome back to the RKG Blog. In a previous post, we talked about how to use hreflang signals for international SEO. Today, we’re going to follow up with how to do international domain strategies. Technically, there are really only three types of domain strategies that you can use: ccTLDs or…
  • Video: Happy Holidays from RKG

    Craig Zagurski
    18 Dec 2014 | 1:45 pm
      You were not supposed to see this video. Originally, the intention was to record a couple of employees singing holiday carols while we calibrate our brand-new video studio in Charlottesville. That plan flew up the chimney when RKG staff caught wind of the project and promptly converted it (as digital-marketers are prone to do) into pure-gold holiday cheer. Team members from every department—including staff in Charlottesville, Bend, and one remote location—lined up to croon a tune for the camera. And here it is, especially for you. However you plan to celebrate, all of us at RKG…
 
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    Traffick: The Business of Search

  • Guide to statistics (intro) — for Yelp-listed business owners

    Andrew Goodman
    15 Jan 2015 | 7:40 am
    The issue has been near-beaten-to-death in the United States. In fact, the FTC just concluded a long investigation involving hundreds of thousands of pieces of potential evidence that Yelp attempts to pressure businesses to pay for listings in exchange for suppressing negative reviews, but failed to find a smoking gun. The same business owner complaints are now coming to light in Canada. There’s no conspiracy north of the border, either. It’s easy enough to sympathize what business owners are going through, of course, because it feels real to them. No one likes negative reviews. I…
  • Lowering PPC Bids: A Powerful Dynamic

    Andrew Goodman
    3 Jan 2015 | 10:30 am
    With the holiday rush over, many advertisers will be resting up from — and taking stock of — the past six weeks of frenzied bidding, higher sales, and hopefully strong returns. But we also have to roll strongly into Q1 and do the many things necessary to succeed in a more stable seasonal environment. Those to-do lists could be long; I don’t intend to cover the whole field in a blog post. Here today, I’d like to focus on a single underestimated weapon in the PPC advertiser’s arsenal: bidding lower. Raising and lowering bids is such a commonplace activity that…
  • In Online Reviews, How Much Negativity Do We Really Want?

    Andrew Goodman
    14 Oct 2014 | 8:35 am
    Recently, I was pleased to see such extensive coverage of Nancy Peterson and HomeStars in a piece by Diane Jermyn in The Globe and Mail. One common misconception that cropped up, and you see it often with accounts of today’s online review sites, is an assumption that you should see about the same number of negative reviews as positive reviews. Seriously? Even with a low-barrier-to-entry task like writing a short novella or opening a smoothie stand, you rarely see an even distribution. Those who take the risk to devote their time (or lives) to an enterprise, unsurprisingly, typically get…
  • Growing Together Can Be Disorienting

    Andrew Goodman
    14 Sep 2014 | 9:26 am
    Earlier this year, we were sad to wind down a relationship with an eight-year client. It wasn’t unexpected. Few projects take eight years to complete, and despite the need for close and meticulous ongoing campaign management, sometimes when you’re in bed together for eight years, it’s perceived that you’ve run out of ideas. We were instrumental to taking the company from below $500,000 in annual revenues to above $50 million. We’re proud of that. We did our part. We were also frequently blown away by the client’s drive, guts, and innovation. In addition to…
  • Twitter: First Publisher to Directly Counsel Advertisers on How to Blur the Line?

    Andrew Goodman
    4 Jun 2014 | 7:43 am
    At a recent keynote by Twitter Canada head Kirstine Stewart, I was struck by how she advised companies to engage their audiences with rich content first and foremost. In this regard, Twitter executives seem to play a hybrid role. Maybe it’s just the lower headcount, but advocates like Stewart have to walk the fine line of explaining the ad units to potential buyers, while urging companies to properly ‘get’ social media and to (yes) focus more on their followers and their unpaid content than on their ads. It’s as if a Twitter exec has to be at once Matt Cutts, extolling…
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    The Clix Marketing Blog

  • The Clix Marketing Blog’s #PPC News & Views: January 30, 2015

    Michelle Morehouse
    30 Jan 2015 | 6:42 am
    Good morning friends and Happy Friday! Welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views. So let’s be honest, this was stellar week for PPC content and we couldn’t be happier to share all that PPC goodness. Here we go! From the Experts Swell Path Twitter Drives In-App Purchases with New Targeting: Get the skinny on how Twitter’s tailored audiences from mobile apps can help you drive customer engagement. White Shark Media 26 AdWords Filters That Are Guaranteed To Speed Up Your Optimization Process: AdWords filters can be very powerful, reusable tools in…
  • The Clix Marketing Blog’s #PPC News & Views: January 23, 2015

    Michelle Morehouse
    23 Jan 2015 | 7:35 am
    Good morning and Happy New Year friends! Welcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views! We’re recapping some of the top posts from around the PPC industry for the week from both the experts we love and the engines they work in. From the Experts The SEM Post 3 AdWords Display Network Power Targeting Tips You Should Know About: The GDN can be a fantastic tool for push marketing to your ideal audience, but it can also be a complex place to navigate. Take a gander at these three targeting settings you can use to get even more granular with your targeting and…
  • Pre-New-Year Strategy: Write Your 2015 PPC Game Plan

    Susan Wenograd
    30 Dec 2014 | 8:33 am
    In the post-holiday haze of gluttony, millions of people each year vow to start a new diet and exercise regimen at the start of the new year. Are your PPC accounts feeling pudgy? Want to tighten your belt on your results and efficiency? Being ready to go at the start of the year will be a lot easier if you do some prep work as the year closes out. The key to hitting the ground running getting your act together before the gun fires. Knowing where you stand will practically write the game plan for 2015 for you.   Assess Year-over-Year Performance Before churning out another monthly report…
  • Happy Holidays from the Clix Marketing Team!

    Michelle Morehouse
    25 Dec 2014 | 5:00 am
    From the Clix family to yours, we wish you a fun, happy, and safe holiday.
  • Enjoy Your Time Off: PPC Productivity Tips

    Amy Bishop
    23 Dec 2014 | 5:00 am
    ‘Tis the season to look for time savers! Whether you plan to spend the holidays with friends, family, or just relaxing – it’s easiest to take advantage of the time off if you first get organized and plan out areas where you can become more efficient. To help you, our team huddled and put together some of our top tips for saving time so that you can enjoy a few days off without sacrificing campaign performance! Robert Brady Plan Ahead Every day I take 5-10 minutes to plan my day, creating a prioritized to-do list. I look at my calendar, my email & review a client list so that I…
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    John Battelle's Search Blog

  • Metromile: A FitBit for Your Car

    jbat
    26 Jan 2015 | 12:02 pm
    The post Metromile: A FitBit for Your Car appeared first on John Battelle's Search Blog. The Metromile staff in front of their SF HQ (Preston is in the red shirt in the back right). Ever since writing Living Systems and The Information First Company last Fall, I’ve been citing Earnest, the financial services startup, as a poster child for what I mean by an “information-first” company. But earlier this month I met with another perfect exemplar: Metromile, a company that is already upending industrial-age assumptions about what “insurance” should be.**…
  • Apple and Google: Middle School Mean Girls Having At It

    jbat
    20 Jan 2015 | 9:42 pm
    The post Apple and Google: Middle School Mean Girls Having At It appeared first on John Battelle's Search Blog. (image) I’m the father of three children, and two of them are girls. And while my first was a boy, and therefore “broke me in” with extraordinary acts of Running Headlong Into Fence Posts and Drinking Beer Stolen From Dad’s Fridge Yet Forgetting To Hide The Bottles, nothing, NOTHING, prepared me for Girls Behaving Badly To Each Other Whilst In Middle School. Those of you with girls aged 11-14 know of what I speak: Middle school girls are just flat…
  • App Stores Must Go

    jbat
    11 Jan 2015 | 9:15 pm
    The post App Stores Must Go appeared first on John Battelle's Search Blog. 2014 was the year the industry woke up to the power of mobile app installs, and the advertising platforms that drive them. Facebook’s impressive mobile revenue numbers – 66% of its Q3 2014 revenue and growing  – are a proxy for the mobile economy at large, and while the company doesn’t divulge what percentage of that revenue is app install advertising, estimates range from a third to a half – which means that Facebook made anywhere from $700 million to more than a billion dollars in…
  • The Three Golden Rules of Naming Something

    jbat
    6 Jan 2015 | 9:24 pm
    The post The Three Golden Rules of Naming Something appeared first on John Battelle's Search Blog. (image) I love being part of naming something. It’s probably the flat out most fun you can have legally with your clothes on – but for many folks, including entrepreneurs, it’s the source of endless consternation. It doesn’t have to be. Here’s how I think about coming up with a name for something – a company, a new product, even a project you might be working on. Rule #1: Don’t Overthink It. A name means nothing till those using it make it mean…
  • Predictions 2015: Uber, Google, Apple, Beacons, Health, Nest, China, Adtech…

    jbat
    4 Jan 2015 | 1:04 pm
    The post Predictions 2015: Uber, Google, Apple, Beacons, Health, Nest, China, Adtech… appeared first on John Battelle's Search Blog. 2015. My eleventh year of making predictions. Seems everyone’s gotten onto this particular bus, and I’m now late to the party – I never get around to writing till the weekend – when I have open hours in front of me, and plenty of time to contemplate That Which May Come. There are several keys to getting predictions right. First, you need to pay attention to long term secular trends – big changes that have been in the…
 
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    Bing Ads & Microsoft Advertising Community

  • Priorities for 2015: Reporting Remodel Coming to Bing Ads

    Sara Johnson - MSFT
    29 Jan 2015 | 11:00 am
    Reporting in Bing Ads is getting remodeled. We’re aiming to help you easily get your performance data from the campaign UI, making it quickly visible and intuitive in a way that renders decision-making a breeze. This is a big investment we’ll be beginning soon, and will be sharing the progress here on the blog along the way. We invite you to share your thoughts at each stage, so that our plans match your reporting needs. Planning Around a New Paradigm We have traditionally thought...(read more)
  • Canada: Largest GroupM and Microsoft Advertising Canada Deal Announced

    Tyler Young - MSFT
    29 Jan 2015 | 9:59 am
    Today, GroupM announced their largest deal reached with Microsoft Advertising Canada to-date – including an exclusive partnership that provides GroupM and its agencies with exclusive access to Microsoft’s newest multi-screen offerings for the first quarter of 2015. “We are constantly looking for innovative and unique opportunities to further evolve the way we connect with our clients’ target consumers – the reach of Microsoft Advertising’s multi-screen offering is a huge advantage for our customers,” said Stuart Garvie, Chief Commercial Officer,…
  • Bing Ads Engineers Share Priorities and Prospects in 2015

    Aurea Astro - MSFT
    28 Jan 2015 | 10:00 am
    As we mentioned in the Winter Release Summary , this week and next we'll be sharing some information on what’s coming from Bing Ads in 2015. From new perspectives on the competitive landscape, to fresh perspectives on product priorities, here is a sampling of how our team’s leads are thinking about 2015. Hi, I’m Gagan, and my team is responsible for Search Marketplace, where consumer queries (supply) come together with Advertisers Ads (demand). The Marketplace Team focuses on...(read more)
  • Microsoft’s Evolving Digital Trends Come to Life at CES 2015

    Esther Burke - MSFT
    27 Jan 2015 | 1:07 pm
    Las Vegas was buzzing with excitement as CES 2015 kicked off in early January and Microsoft’s Global Consumer Insights team was excited to be on the ground covering the latest and greatest trends taking the consumer world by storm. Back in 2013 we kicked off our Digital Trends study, where we uncovered 8 key “future” trends that we predicted would shape the consumer tech marketplace in 2014 and have been eagerly tracking their evolution throughout the year. We’ve been hard at work analyzing how these 8 trends are evolving, and we’re extraordinarily excited to see…
  • Now Available in Bing Ads: Campaign Performance Data in Under an Hour

    Robbie Devine - MSFT
    27 Jan 2015 | 8:00 am
    You’ve been asking for faster performance data and we heard you. You will now see your clicks and impressions in less than an hour of them occurring, down from 4 hours in the past. Armed with this faster turnaround, you will be able to stay on top of your campaign’s performance, see which bidded terms are hot and where the clicks are. Data is now arriving 10 times faster than before, enabling you to optimize much more rapidly. How do I start using the faster data? Just sign in...(read more)
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    Compete Blog

  • Sunday Series: This Post is a Touchdown

    Drew Katz
    1 Feb 2015 | 8:48 am
    Image from:
  • The Weekly Pulse

    Drew Katz
    31 Jan 2015 | 8:15 am
    Too often businesses neglect important pieces of data and analytics. These numbers, when successfully leveraged, can become a competitive advantage by making marketing initiatives more effective and efficient. Below are some articles from multiple sources that discuss the importance of data and explain why it is essential to any business from startup to large corporation. 8 Ways Data Can Boost Your Marketing Strategy How can you raise productivity and profitability rates 5-6% above your competition? Data, of course! Numbers not only help businesses better understand their consumer base –…
  • Sunday Series: Fashion Enthusiasts Turn to Online Magazines

    Drew Katz
    25 Jan 2015 | 8:15 am
    Image from:
  • The Weekly Pulse

    Drew Katz
    24 Jan 2015 | 8:15 am
    Mobile is mobile! And by that I mean mobile is on the move and rising fast. In conjunction with our recent study, “Getting Mobile Right,” we have dedicated this weekly Compete Pulse to articles focused on mobile. Getting Mobile Right The data can’t be denied and mobile can’t be ignored. Marketers looking to drive brand growth can utilize mobile marketing, but should not delve into this venture blindly. Read our report to recognize what your brand has to do to Get Mobile Right. The New Mall is Mobile – 6 Ways to Maximize Conversion ClickZ recognized that the next big shift is to…
  • Sunday Series: Battle of the Lyrics

    Drew Katz
    18 Jan 2015 | 8:15 am
    Image from: Lyrics-Image / Shutterstock The emotional teachings of Biz Markie’s, “Just a Friend,” will forever be engraved in my mind. Every time the song plays, I can sing along flawlessly. I know every word, with special emphasis on the beautiful, in-pitch chorus. This perfection however, is a complete deviation from the norm. Most people like me rely on lyrical websites that ranked among the top domains for the Music Category. AZLyrics.com and MetroLyrics.com were the top two websites for unique visitors among other music websites. In the Music Category, AZLyrics recorded 9,055,216…
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    Search Engine Journal

  • How Much Do You Invest in Relationship Building? by @imlukeguy

    Luke Guy
    1 Feb 2015 | 7:22 am
    Marketing has always been a struggle for businesses – and some methods require more finesse than others. For example, some experts suggest running Facebook ads is a valid marketing method to sell products. But after spending $500, it is possible to not get even one purchase. That’s when you slam the keyboard and tell yourself Facebook is a hoax. And many would agree with you. But, ask yourself this: Have you ever bought from a stranger without some sort of trust there? Um, no. Back to my example. You’ve spent the $500 in ads and you’re just blown away. Questions flood your…
  • This Month in #ContentMarketing: January by @dantosz

    Danielle Antosz
    31 Jan 2015 | 8:32 am
    These articles cover a wide range of topics - from how to reach the largest audience possible to how to tell your content strategy is working.The post This Month in #ContentMarketing: January by @dantosz appeared first on Search Engine Journal.
  • Social Media Fails: How Not to Ruin Your Campaign by @Lingo24

    Christian Arno
    31 Jan 2015 | 7:21 am
    It seems like everyone’s into social media marketing these days. Social marketing budgets are set to double over the next five years, although there continues to be a certain amount of confusion about exactly what a campaign can and should be expected to achieve. On the one hand, social media has given businesses a whole new way to engage with their customers. On the other, it can be difficult to measure the effectiveness of an individual campaign or ongoing social strategy in terms of a straightforward ROI. A CMO survey found that marketers were increasingly moving away from purely…
  • Google Improves Crawling and Indexing of Location-Adaptive Pages by @mattsouthern

    Matt Southern
    30 Jan 2015 | 2:58 pm
    Pages can be designed to adapt to a user’s specific location, showing different content to users in different parts of the world. While these types of pages are great for searchers in different countries, they presente crawling changes for Google. Since Googlebot uses US IP addresses, it may not be indexing all content on location-adaptive pages. To combat this challenge Google has introduced improvements to Googlebot that will give it the ability to detect when its crawling location-adaptive pages. These improvements include geo-distributed crawling, and language-dependent crawling. With…
  • Google Agrees To Change Privacy Policy In UK by @mattsouthern

    Matt Southern
    30 Jan 2015 | 1:44 pm
    Google has agreed to change its privacy policy in the UK with respect to how it gathers personal data, the UK’s Information Commissioner’s Office announced today. The changes to Google’s privacy policy will reflect the requirements of UK’s Data Protection Act, a document that outlines the ways in which data must be collected in order to not compromise the privacy of users. UK’s Information Commissioner’s Office has taken issue with Google’s privacy policy since the update in 2012 that combined the privacy policies across all of Google’s services into one. The commissioner’s…
 
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    AdWords Agency Blog

  • Video and the Moments That Matter

    Nicole Burgan
    6 Jan 2015 | 2:28 pm
    Cross-posted from the DoubleClick Advertiser blogToday’s consumer spends more time in digital than any other media, often while fluidly moving across screens. In the past three years alone, multi-screen media consumption has jumped by 500 percent, with 90 percent of consumers moving between one device and another to complete a task, whether it’s to shop, plan a trip or browse content. And the growth rates are stunning: on YouTube, more video content will be uploaded today than all three major networks created in the past five years.Today at CES I announced two really exciting developments…
  • Get your Shopping certification today on Google Partners

    Nicole Burgan
    18 Dec 2014 | 3:37 pm
    Last year we created the Google Partners platform to provide tools and resources to help agencies learn more about Google's advertising solutions. Through Google Partners, individuals can get certified in AdWords and agencies can earn the Google Partner badge. Today we’re very excited to extend the Google Partners certification offerings to include a new Google Shopping exam in the United States.If you are an agency specializing in Merchant Center and Shopping campaign management, you can now get certified in AdWords by completing both the Shopping and AdWords Fundamentals exams. A…
  • CES: A keynote on building brands with video

    Nicole Burgan
    12 Dec 2014 | 6:00 am
    Cross-posted from the DoubleClick Advertiser blogWith 2014 drawing to a close, we’re getting excited about what’s ahead in the new year. We’ll be ringing in 2015 at the International CES (Consumer Electronics Show) the first week of January. If you’re planning to go too, we’d like to invite you to come by C Space, the new destination at CES for advertisers, publishers, agencies, and content creators. On the first day of the event (Tuesday, January 6th), Neal Mohan, Google’s VP of Display and Video Advertising Products, will be headlining C Space. In his keynote he’ll talk…
  • For Brand Marketers: 5-Step Guide to Programmatic Buying

    Nicole Burgan
    10 Dec 2014 | 1:15 pm
    Cross-posted from the DoubleClick Advertiser blogA lot has changed for marketers over the years. But one thing remains constant: the need to connect with and move an audience in the moments that matter. Brand marketers are beginning to truly embrace programmatic buying to do just that. The challenge is, many marketers don’t know where to start in order to successfully embrace programmatic for their brand campaigns.To help address this challenge, we’re pleased to share our five-step guide: "Programmatic: A Brand Marketer’s Guide," to provide context and ideas for how marketers and their…
  • Celebrate the most creative, engaging, and unique ads of 2014

    Nicole Burgan
    10 Dec 2014 | 6:00 am
    1 billion minutes watched. 425 million views. 2 million likes. These are just a few of the massive numbers driven by the top ten ads on YouTube in 2014. It’s been an amazing year for digital advertising, with some of the most popular content on YouTube coming from brands. Even in the age of the skip button, viewers are now choosing to watch ads more than ever before. That’s because brands are making entertaining, original, and inventive videos—ads that are truly worth watching.Think with Google is celebrating the best of the best with its year-end recap—featuring the top 10 ads and…
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    aimClear® Blog

  • Sysomos MAP Gap Analysis: Gatekeeper of Omnichannel Competitive Intelligence

    Alyssa Friesen
    30 Jan 2015 | 7:00 am
    Competitive intelligence is a cornerstone of omnichannel research. It is vital to know what your competitors are doing, where they are doing it, and how successful they are. Understanding how your competitors are performing and uncovering their tactics can help shape your brand’s strategy. Sysomos MAP (Media Analysis Platform) is an amazing feature-packed SaaS that offers an incredible amount of data. In this post, we’ll dive in and show you how to run a Sysomos analysis, but first, let’s walk through why brands should incorporate a competitive intelligence strategy into their…
  • Digital Marketing Strategies Start With These 81 Telling Agency Questions

    Marty Weintraub
    23 Jan 2015 | 10:26 am
    We’re grateful for the dozens of new client inquiries aimClear receives each month. Often prospective customers request a phone meeting to begin. While we love getting to know marketers and business owners, usually starting with a cold phone meeting is not efficient. Our agency presentations are customized, not cookie cutter. We must understand more about an assignment first. It’s hard to tell a business what aimClear can do to help them if we don’t have an inkling of what we’re trying to help them with. It’s not that we don’t place a premium on relationship building—we…
  • Understand Raw Data with Pivot Tables: aimClear’s Deep in the Sheets (Episode 10)

    Dion Plakos
    21 Jan 2015 | 2:12 pm
    In this week’s episode of Deep in the Sheets, we discuss Part 2 in our series about taking a document from raw data to sharing-ready through pivot tables. In particular, we walk the PPC pro through how to: Formulate months as rows Integrate lead quality Determine quantity of leads Use filters to better understand data Enjoy the video, and keep an eye out for our next episode of Deep in the Sheets, which will cover Calculated Fields.
  • Are You Relentless Or Unrelenting? 6 Healthy Skills For Personal Success

    Marty Weintraub
    16 Jan 2015 | 1:47 pm
    You probably know our type, that bull in a china shop, unstoppable whirling dervish-of-a-force.  We take the world by storm and take no prisoners! Visualize the prize, strategize, execute and dominate…won’t take “No” for an answer.  We’re about fanatical drive meeting ambition. To be “Unrelenting” is a quality which rarely fails those who also grow practical self-awareness, sensitivity, humility, softheartedness and moderation. Truly of  all entrepreneurial qualities I’ve observed over the years, to be unrelenting is a top personal attribute. This…
  • B2B PR Specialist Rockstars Need Apply! aimClear is Hiring

    Erica Melchior
    13 Jan 2015 | 11:20 am
    aimClear is hiring a Senior Account Executive-level PR professional in either our Lowertown St. Paul or Duluth, Minnesota office. Take what you’ve applied in your traditional B2B public relations specialist role and apply it to the digital marketing world. If you’re looking for a workplace that rewards thinking outside-the-box, a fun, storied culture and opportunities to use creative strategy to raise your career to the next level, then aimClear is the place for you! [Apply Now] All the Details We seek a traditional public relations professional who has a desire to learn digital PR,…
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    www.PerryMarshall.com

  • How to Bust Through “Mental Revenue Blocks”

    Perry S. Marshall & Associates (Perry S. Marshall)
    28 Jan 2015 | 8:27 am
    I got this email from a guy the other day… Hey Perry, I had a question for you and I didn’t know if you had either a blog post or product that answers it…. Do you ever have any issues with a “mental block” when it comes to getting past certain revenue numbers in your business? How do you deal with it? My big goal this year is scaling from 200k+ business to the 500k-1M+and I feel like I’m having trouble shifting my mentality to getting around those numbers. Does that make sense? Any strategies you’ve used in getting past that? Thanks, JR Yes, JR, that…
  • A House Built on Sand Will Not Stand

    Perry S. Marshall & Associates (Perry S. Marshall)
    23 Dec 2014 | 7:56 pm
    If you go down in the flood, it’s gonna be your fault… -Bob Dylan This note may seem like it’s only for Facebook marketers…but it applies to every marketer…so stick with me. I don’t want to say, “I told you so”, but… This week the Wall Street Journal reported that, come January, Facebook “will intensify its efforts to filter out unpaid promotional material in user news feeds that businesses have posted as status updates.” What that means is, if you’ve been collecting “likes”, then updating your status on…
  • Internet Dog Years, 3 Meals a Day & Google vs. China

    Perry S. Marshall & Associates (Perry S. Marshall)
    19 Dec 2014 | 3:59 am
    I went to dinner with Robert, a Chinese guy who’s a futures trader. I first met Robert 12 years ago. Back then he was a scrapping young entrepreneur. Today he’s a wealthy currency trader who lives in a million dollar condo in Guangzhou, the Silicon Valley of China, where real estate is as expensive as San Diego. LOTS of people have grown wealthy in China like Robert. My first trip to China was in 2001. How much has China changed in that time? Well… you know how much the Internet has changed since 2001? Dog years and all that? China has changed… about that much. The US has not changed…
  • That’s China, baby!

    Perry S. Marshall & Associates (Perry S. Marshall)
    17 Dec 2014 | 5:28 am
    We asked ZJ our new adopted son, “You’ve been with us a week! How do you like us so far?” “OK,” he replies. Everything has been “OK.” ZJ doesn’t have strong opinions (so far!) about much of anything. I figure that’s probably normal for a kid who’s been in an institution for much of his life. His strong opinions are coming for sure – probably when we stop acting like American tourists in China :^) From what we’ve done so far, he could barely predict what actual normal life is gonna be like. Uncle Bryan, who lived here four years and speaks fluent Mandarin, just…
  • Orphan Story, Adoption Story Part 2

    Perry S. Marshall & Associates (Perry S. Marshall)
    16 Dec 2014 | 12:19 pm
    “We’re just two lost souls swimming in a fish bowl, year after year.” -Pink Floyd Q: Why are all popular movies orphan stories? A: Cuz we’re ALL orphans, that’s why. Of course you and I know we’re NOT all orphans, but…. Actually we still are. In the Adam and Eve story, we get kicked out of the garden. Then we spend the rest of history trying to find our way back. Superman was rocketed to earth by his scientist father, moments before planet Krypton’s destruction. Batman’s parents were killed by thugs in an alley while he watched. Dorothy in the Wizard of Oz was raised by…
 
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    » PPC Consulting Firm »

  • 2015 – The Year of the Stock Portfolio in PPC Marketing

    Greg Meyers
    23 Jan 2015 | 7:17 am
    Ahh, remember the days when It was just Google Search, Yahoo Search and Bing Ads were the only platforms that Search Marketers had to worry about? Remember the catastrophic disaster of importing Google Search campaigns into Yahoo Search via failed spreadsheets? (geez, the more I think about it, that does seem like a very long time ago) Since the evolution of Display, Retargeting, Mobile and Social, our strategies are turning into a Chinese menu of sorts and we have to keep up with all of the changes if we want our clients to succeed in today’s world. In this article, I will take a…
  • Geico Outspends Flo and Aaron Rodgers to Dominate PPC

    Greg Meyers
    11 Dec 2014 | 8:05 am
    Alright, it’s quite obvious that these Insurance Companies are spending tons of money on these very entertaining TV commercials and we can all agree that they have succeeded in cementing their brands into our subconsciousness. However, I was interested in seeing how these companies compared in the PPC World and what I found was pretty surprising. In fact, it appears that these Insurance Companies are putting a ton more money in PPC now than in any other years. Let’s discuss Overall Summary: As you can see in this screenshot provided by my friends over at Spyfu.com, the insurance…
  • Google Wants to Own Bid Management Industry

    Greg Meyers
    5 Nov 2014 | 8:50 am
    Typically, it has been the 3rd party software companies that provided Bid Management Solutions for Adwords and Bing Ads platforms. However, Google is pushing their own “new and improved” best practices guide to try and help advertisers get the most of their strategies (or in other words) their budgets. So with this latest move by Google, should those 3rd party automated bidding companies be concerned? Is Google strategically trying to control that market as well. Let’s discuss….   Google announced a new guide (via .pdf) entitled A Bid for Every Auction which…
  • Is Perfecting PPC Campaign Structures Driving You Crazy?

    Greg Meyers
    23 Oct 2014 | 7:35 am
      Years ago, I was told by in Father-in-law and backed up by others in the Family that there is an old Italian Myth which claims that a Donkey thinks about killing its owner 9x a minute everyday. That is crazy right? Well, let’s consider how many times have PPC marketers go back and forth on how to organize campaigns and adgroups. For my experience, it’s one of those constant things that always seem to question the initial strategy. However, there are “rational” reasons to change up the structure once in a while to get the most out of the advertisers budget.
  • Google Channeling “Magazine Layouts” for Better Mobile User Experience

    Greg Meyers
    29 Sep 2014 | 9:35 am
    Ahh, the evolution on online behavior keeps on changing and in many cases, it’s starting to reinvent itself into the “ol magazine” world. We went from Desktops, to Smartphones, then Tablets. As more and more of these devices are being developed, Google has once again “stepped up the plate” to leverage all of these variations so that advertisers can get their most bang for their buck, or shall I say Googles’ buck. Let’s discuss…   In a recent article entitled “Building the next generation of display ads for a multi-screen world”…
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    Certified Knowledge

  • The Best Ads Testing Metrics for Lead Generation Campaigns

    brad
    29 Jan 2015 | 7:00 am
    This post originally appeared on the adAlysis ad testing blog. There are many metrics you can test by; however, the best testing metrics for determining success vary by industry. Often the lead generation industry is lumped together as a type of advertising campaign: just get me leads. It should not be classified this way. Within lead generation marketing campaigns, there are four main subsets of lead generation goals. For the purposes of this article we will use CPA (Cost per acquisition) as the acronym. If you use CPL (cost per lead) internally, this would be the exact same metric. The…
  • SEO Algo Updates Part 2 with Todd Malicoat & Charlie Ellis

    brad
    27 Jan 2015 | 7:00 am
    We recently did a Marketing Nirvana Radio Show with Todd Mailicoat & Charlie Ellis about the major Google updates that have occurred over the past couple years. The first show covered an overview of the updates. The second show recently aired and covers more advanced information on the updates, how to think about SEO going forward with all of these new updates, and what’s next for SEO. The first show aired on January 5th and the second show aired on January 19th. Both are now available for download or streaming. You can listen to the show on Webmaster Radio, download the shows from…
  • Join us for AdWords Workshops in San Joe CA, Munich Germany, or Bologna Italy

    brad
    22 Jan 2015 | 7:00 am
    The first three AdWords Workshops of 2015 have been announced and this is where we’ll be: March 2nd: San Jose, California - Early Bird Discount expires 1/30! March 16th: Munich, Germany April 16th: Bologna, Italy Entire 2015 Schedule We sold out all but one event last year; so if you want to join us; please register early. The agenda has been revamped for 2015, and this is what you can expect to hear and learn this year: Comprehensive Keyword Management: The absolute center of every PPC campaign is keywords. We’ll start this section by correlating keywords to the buying funnel and…
  • Catch Up on all the SEO Algo Updates with Todd Malicoat & Charlie Ellis

    brad
    8 Jan 2015 | 7:00 am
    In the past few years, many people who aren’t day-to-day SEO practitioners have fallen behind on the mass amount of Google changes that have happened in the past few years. With updates that range from local to links to content; Google has once again shifted how they think about organic listings and credible websites. To bring some clarity into the last few years of SEO and update changes, I invited two very smart SEOs to join me on Marketing Nirvana, Captain Todd Mailicoat (Stuntdubl) and Captain Charlie Ellis. While they are both fishing boat captains, they have years of SEO experience…
  • Everything You Need to Know About Bing Ads with John Gagnon

    brad
    18 Dec 2014 | 7:00 am
    Bing’s search results now make up roughly 30% of the US market. With the recent changes to Firefox’s default search engine (from Google to Yahoo); Bing is continuing to see a climb in query share. Their mobile growth rate is impressive as last year they doubled mobile queries from the previous year. If you’re looking to take full advantage of paid search across the US and Canada (and some additional query share in other countries); you should be using Bing Ads in additional to AdWords. In order to really get some insight into how Bing works and where its going, I invited John Gagnon to…
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    Black Hat PPC

  • Google Paying Advertisers to Implement Sitelinks

    Black Hat
    16 Jan 2015 | 12:58 am
    How Google are now paying advertisers to implement sitelinks to take clicks away from natural listings.   Oh yes…we are still here…we’ve just been keeping a low profile. We received a very interesting email from Google the other day, saying that they would give us £30 if we implemented sitelinks on one of our campaigns! See screenshot below (areas have been blacked out for privacy reasons)…   How random is this? Google have obviously done their sums and worked out that it is worth giving advertisers £30 in credit to take up real estate in their SERP on a…
  • Will Be Back Soon

    Black Hat
    30 Mar 2014 | 12:47 pm
    Thanks for all those of you who are still following Black Hat PPC. We have had to ‘go underground’ for a while, but the day where we will make a return is coming again soon. We will keep you posted. BH
  • BlackHat back…Enhanced Campoos

    Black Hat
    4 Aug 2013 | 11:23 pm
    Yo! Apologies to our readers for being away for a bit. We could blame it on laziness but the real truth is we’ve just been silly busy with our own projects.  Unlilke other PPC blogs out there (cough cough…PPC Hero) we aren’t a blog with a team of writers regurgitating PPC best practice to drive traffic to our own websites for our own gains… Which is we guess what makes Black Hat PPC different…we our an ad free blog and we are anonymous…we do this blog for one reason and one reason alone… We dont believe everything our ‘ dont be evil’…
  • The Google Stack…where is it going to end?

    Black Hat
    29 Jun 2013 | 3:09 pm
    Googler’s have a new buzz word at the moment! Gone are the days where Google reps couldn’t say 3 words without mentioning either ‘You Tube’ or ‘Mobile’…no thats so 2012…now its all about ‘The Google Stack.’ Now the first question you may ask is…what the hell is The Google Stack? Well let us explain… This is Google’s new buzz word and it refers to Google’s suite of products that it can provide to advertisers such as: Google AdWords and Enhanced Campaigns Google Universal Analytics Google’s DS3 bid…
  • Improve Your CTR for PLAs – Use Naked Chicks!

    Black Hat
    23 May 2013 | 11:19 pm
    The BlackHatters were told (thanks guys) about this new and innovative way to improve the CTR rate of your Product Listing Ads (PLA’s) that Firstbathrooms.com has come up with… Using Naked Chicks in your images! Check out this ad for the term ‘shower enclosures’… Nice! They have used a naked girl to model in their shower enclosure image! Definitely makes their ad stand out from their competitors! And whats even better is when you link through to their landing page, there is a choice of close up images of their shower enclosure… Liking the photos!  We are…
 
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    Wordstream

  • How to Learn to Code for Free! Plus 9 Other Top Performing Posts in January 2015

    Margot daCunha
    30 Jan 2015 | 7:15 am
    Has anyone else already broken their New Year’s Resolution or is that just me? Oh well, the WordStream blog has continued to thrive so we’ll just pretend that makes up for the missed yoga classes and diet regime where I ended up at Chipotle “by accident.” Image from Flickr Next year, I say we all agree to make a resolution to no longer make resolutions because who really sticks to these nonsense, unrealistic life-changes anyhow? January’s been a busy month! Between battling blizzards and planning Super Bowl parties, who has time to keep up with the WordStream blog? No need to worry!
  • Moving the Needle on PPC When You're Doing Everything Right

    Navah Fuchs
    29 Jan 2015 | 6:08 am
    This post is in response to an attendee question from our co-produced Beating the Odds in PPC webinar with SEMrush. The attendee’s name has been changed and the name of the business has been omitted to protect privacy. Miss the webinar? Check out the full webinar here PPC makes sense for a lot of business models, but that doesn’t stop snares and hiccups from popping up along the way. Whether you’re a novice or a maverick, PPC is a puzzle of trends, tools, and profit just waiting to be solved. General advice works in certain instances, but sometimes one must deal in specifics to unravel…
  • 5 Ridiculously Powerful Facebook Ad Targeting Strategies

    Larry Kim
    28 Jan 2015 | 10:00 am
    You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters. Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are a few ridiculously powerful Facebook ad targeting strategies you probably haven’t heard of. 1. Tap Into Recent Purchasing Behavior Among Facebook Users Early on, Facebook was criticized by advertising analysts as a fun place to hang out, but a network…
  • Search Engines and Brands Now Most Trusted for News (and You Can Be, Too)

    Miranda Miller
    28 Jan 2015 | 8:11 am
    What happens when the largest generation of humans on the planet decide they just don't trust traditional media anymore? They turn to Google. Edelman's most recent Trust Barometer trust and credibility survey spells big trouble for mainstream media, which is now two percentage points less trusted by the general public than search engines as a source of news and general information. It's the first time mainstream media has fallen behind online search in Edelman's annual study. The difference is greatest among millennials, 72% of whom prefer search engines as their most trusted source of…
  • Introducing The Marketer’s Toolkit: Everything You Need to Create Persuasive, High-Converting Marketing Campaigns

    Kate Gwozdz
    27 Jan 2015 | 10:06 am
    The very nature of digital marketing means that today’s marketers must be jacks-of-all-trades. From setting up campaigns and integrating automation to managing numerous paid acquisition channels and tracking conversions, there are literally dozens of tools that digital marketers have to master if their campaigns are to succeed – but which ones are the most useful? To make your life easier and give you everything you need to create high-performance marketing campaigns, we are proud to introduce The Marketer’s Toolkit. Created and hosted by Unbounce, The Marketer’s Toolkit is an amazing…
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    Local Search Solutions

  • Is Your PPC management Company Stealing From You?

    admin
    29 Jan 2015 | 7:17 pm
    If you’re reading this blog post, either you currently HAVE a PPC management company working for you, or you’re looking at hiring one.  I think you’ll find some value here, so please read on.  But first…how much do you really know about how PPC “works”? If you’re doing your homework right not and trying to make a good decision about who you hire, first know the basics. The following video is dry and can move slowly, but it will absolutely arm you to understand the basics of PPC management concepts: Now that you have a baseline understanding, you can start asking meaningful…
  • Avoid Bogus Local SEO Companies With Knowledge

    admin
    31 Dec 2014 | 8:50 am
    “Hello, this is Kate, your Google Local representative, with an important message…” It’s been nearly 3 years since I’ve founded this company, and still to this day there are bogus local SEO companies calling my phone with auto-dialers. If you’re a business owner (or if you just answer the phone at a small or mid-sized business), chances are you’ve fielded one of these annoying auto-calls. The premise is that they’ll tell you A) your Google places (now called Google my business) page isn’t claimed or B) it isn’t optimized correctly. Usually there’s an offer that rides…
  • Hunter Pence Uses Bing, But Does He Use Bing Ads?

    Jason Keeler
    18 Nov 2014 | 9:18 pm
    As a true Kansas City Royals fan, it’s taken me awhile to recover from the World Series. It’s still hard to write about or talk about, but amid the amazing run by my hometown team something germane to my craft popped up…#HunterPence signs.  That’s right, the craze the followed the maniacal-looking outfielder touched on an interesting point for PPC managers and advertisers in general. Among the signs razzing Pence was one that read as such: #HunterPence uses Bing.  I chuckled when I read that.  But then I stopped and asked myself, “why is that funny?”…
  • How To Make Your SEO Business Sustainable

    Jason Keeler
    19 Oct 2014 | 7:44 pm
    It’s came to my attention that many readers of this blog are actually aspiring SEO’s themselves. Psst! I have a secret I want to share with you…we’re in a crowded industry. Despite the roughly 8.9 million results returned by Google for “Death of SEO”, there’s an ever growing number of people pitching SEO services to businesses large and small. While that’s great for consumers, it might not be great for the sustainability of your SEO business. So how do you combat that? One thing to do (or several things, depending on how you look at it) is to try your hand at emulating…
  • 3 Questions To Ask Before Hiring An Ad Agency For SEO

    admin
    21 Sep 2014 | 9:26 am
    There’s a few ultra-important questions to ask before hiring and ad agency for SEO purposes.  If you don’t get the answers to these questions, you’re probably setting yourself up for disappointment. Why? Because most advertising agencies are focused on delivering creative work, not results.  Others have business models centered on billing you for their time (which, again, does not take results into account). That’s not to say there aren’t agencies with strong, proven search optimization chops.  There certainly are. But there’s far more who have no clue what SEO really is, yet…
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    CleverClicks. Transparent PPC & SEO.

  • Is your SEO Agency Participating in Risky Link Building?

    Anthony Coe
    9 Jan 2015 | 3:41 am
    Less than 3 years ago, the risk of being penalised for link building was not a major concern for most SEO agencies. Getting as many links as possible from a mixed bag of websites of varying quality was a bread and butter method for increasing rankings for competitive keywords. But since the launch of Google’s Penguin algorithmic update in April 2012, following by several crippling updates thereafter, the link building game has become increasingly tougher. The business effect of being penalised for low quality link building is not to be overlooked, when letting your SEO agency build links…
  • Weekly Search Marketing Roundup – 14th November 2014

    Anthony Coe
    14 Nov 2014 | 4:17 am
    Latest SEM News & Tips Winning the Second Chance with Remarketing Lists for Search Ads (RLSA) | Inside Adwords Google’s Matt Lawson, Direct of Performance Ads Marketing, introduces their new best practice guide for remarketing lists for search ads (RLSA) Winning the Second Chance. The guide covers topics such as the most efficient and effective ways to tag your site, the key remarketing list types to focus on, adjusting your RLSA bids and advanced strategies to expand volume. Read the full post at Inside Adwords. 3 Quick Tips to Simplify Your Bid Optimizations | PPC Hero Carrie…
  • Are you organic search snippets CTR optimised?

    Anthony Coe
    13 Nov 2014 | 7:15 am
    To some of you, this may seem like an odd question. I mean, surely if you have optimised a page for a keyword and it ranks in position #1, then you are doing good SEO, right? Well, this all depends if searchers are clicking your search snippet. If they are ignoring it or favouring your competitors, then your search snippet is not click-through rate (CTR) optimised. For those of you unfamiliar with the term, CTR refers to the number of times a searcher clicks a result divided by the number of impressions or times the ad is shown. If you have worked in PPC, the importance of optimising your CTR…
  • 5 Tips for Getting Started with Google Webmaster Tools.  

    Anthony Coe
    11 Sep 2014 | 1:23 pm
    So you want more organic traffic and leads right? Google Webmaster Tools (WMTs) is an awesome free tool that offers you plenty of valuable ways to manage how Google indexes your website pages, diagnose technical issues and gain key insights into how your website displays and performs in the search engines results. In this post, we have handpicked a few of the most important WMTs features to ensure your website is correctly optimised to be crawled, indexed and ranked by Google. But first a few points on getting your site verified: Getting Verified Before you can start using Google WMT for your…
  • How Adwords Editor Can Streamline Your Campaigns

    Anthony Coe
    17 Aug 2014 | 10:20 pm
    AdWords Editor offers advertisers a free and fast way to make streamlined changes to their AdWords accounts, overcoming the complexities of manual duplication and replication of keywords, ads and ad groups. One of the main benefits is the power to replicate a campaign in seconds and then perform extremely fast edits. For example, if you are targeting a campaign to a Sydney audience and you want to start a Melbourne focused campaign, using the search & replace feature, you can replace all mentions of Sydney in keywords, ads and ad groups in one go. In this post, we help you become more…
 
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    Click Click Media » Featured

  • Planning an effective AdWords Strategy

    Phillip Wendell
    27 Jan 2015 | 7:07 pm
    Diving into 2015 with more of the same with your Google AdWords campaigns? Time to set 30 minutes aside to think strategy and take a step back from the granular metrics and goals you have and think big picture. In this post we will discuss ways to plan a campaign that you may not have thought about and hopefully introduce you a new way of thinking about AdWords and its relationship with your business. If you are a business owner that treats Google AdWords as a directory listing you just pay for (ala yellow pages), then hopefully this post will get you motivated to set specific outcomes from…
  • Getting More Out Of Your PPC Budget

    Jeremy Decker
    15 Dec 2014 | 7:39 pm
    We all want more for less, right? Well, if you’re currently running an AdWords campaign, you’d probably be pretty interested if I told you that you could take your current AdWords campaign and increase your sales by 10%, 20%… even 100% without increasing your marketing spend. The good news is that this could be very possible for your business. So how is it possible to see such significant increases in sales without increasing your marketing spend? When it comes to AdWords campaigns, there are literally hundreds of levers at your disposal to help create performance outcomes for your…
  • 11 Hard Truths about AdWords and SEO

    Phillip Wendell
    15 May 2014 | 8:01 pm
    I have been working in online marketing for the last 10 years and have built and grown my own online marketing consultancy by specialising in working with the hardest, most competitive and most expensive AdWords industries. Through this I have learnt a few ‘hard truths’ about AdWords and SEO and, agree with me or not, these ‘truths’ apply to every business and sector I have worked with. Not understanding these points is the real reasons businesses get frustrated with their online marketing and learning these will help any business owner with the insights they need to tackle their…
  • Concepts that define Website Marketing strategies

    Phillip Wendell
    19 Mar 2014 | 8:43 pm
    To get the most out of their websites businesses owners need to know the best ways to go about marketing it. They will also need to have a basic understanding of why particular techniques are used over others along with how certain theories will tie techniques together to deliver every business owners websites end-goal which is inbound sales and leads from their website. Let’s take a look at some of the definitive concepts behind website marketing: Search Search is a person entering words into a search engine with the hope of finding content that is relevant to their terms. Now there are…
  • Why you’re paying huge CPC’s and how to get more bang for your buck

    Phillip Wendell
    10 Mar 2014 | 11:07 pm
    The ‘Cost per Click’ (or the amount you’re paying for each click your ads receive) is one of the most fundamental variables to understand about pay per click advertising. It is the only user controlled variable that directly influences the increased exposure or rank above a competing advertisement. CPC is essentially is the amount you are willing to pay for a position within an ad auction. Within Google AdWords, this gets a little more complicated with a quality score algorithm in place, which acts as Google’s quality control system –  Basically a feature which allows the…
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    KrishaWeb Technologies

  • Busting common PPC myths

    Nirav Shah
    29 Jan 2015 | 7:45 am
    You need to try different things by considering different scenarios, how your targeted audience may search on the web. Today, we are going to reveal some of the most common myths of PPC industry...
  • KrishaWeb Technologies is now in Colorado

    Parth Pandya
    27 Jan 2015 | 6:41 am
    Congratulations to all Krishaitians! We have started our second sales office in USA. This new sales office is in Colorado to strengthen the business developed by the office in Maryland. It is on...
  • Social media marketing best practices for 2015

    Parth Pandya
    26 Jan 2015 | 8:00 am
    Salesforce Marketing has done a market research about the 2015 online marketing strategies for different companies. They have polled 5,035 global marketing professionals and discussed their mark...
  • Five Facebook updates that are best for the business

    Nikunj Chauhan
    22 Jan 2015 | 7:43 am
    Facebook marketing is one of the most important aspects of online marketing nowadays. 80% of the global marketing professionals use the Facebook as a preeminent marketing channel for their busin...
  • Facebook adds new video feature for business page

    Nikunj Chauhan
    21 Jan 2015 | 7:57 am
    Here is one more update from Facebook.  Facebook has added the video feature for all the business pages. All business pages can add a feature video to their company page and create a channe...
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