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  • Cookie ‘Black Friday’ Instagram Users With Facebook Custom Audiences

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
    Sponsored Content: aimClear
    3 Sep 2015 | 4:30 am
    In this week’s edition of aimClear’s Psychographic Targeting Hot House, Rachel Malone-Olson, Social Account Manager, delivers Black Friday cookie pools wrapped and ready for promotion. Facebook delivered mid-August with Website Clicks and Mobile App Install campaigns that are able to display ads in... Please visit Search Engine Land for the full article.
  • My New Favorite B2B Lead Gen Tool: Bizible

    The Clix Marketing Blog
    Michelle Morgan
    3 Sep 2015 | 5:08 am
    Over the last couple years, lead gen accounts have been making some changes. First, success was determined solely by the number of leads you produced. Then it wasn’t just the volume, but the quality of leads. Then we started paying attention to if leads were moving through the sales funnel. Now, we consider success to be if your leads are generating customers and producing good levels of revenue. Sounds like a relatively easy progression, and it is. It’s become such a basic assumption that it actually drives John Lee nuts when people don’t track those steps from click to…
  • Maximize Profitability on Your Branded PPC

    Portent » PPC
    Ryan Moothart
    20 Aug 2015 | 4:39 pm
    Alternate Title: How I doubled Return on Ad Spend in branded PPC PPC 101 – Branded Search The first rule of PPC is to make sure you bid on your branded search terms.  Actually, scratch that – the first rule of PPC is that all must bow down to Earth’s future overlords, Google.  Or was that “Alphabet”?  But!  After that, bidding on branded search terms is top of the list.  The logic is crazy simple: you don’t want competitors bidding on your brand name, and showing ads for their products before yours. Better still, running a branded search campaign in your…
  • eBay Search Algorithm Getting Dirty with eBay Watchers

    semgeek.com
    Greg Meyers
    11 Mar 2015 | 7:23 am
    It’s no surprise that eBay’s Profits were damaged by the Google Panda 4.0 Algorithm Update where they lost an estimated 80% of it’s search listings. However, eBay has opened the door to “Black Hat” type practices that force Sellers to spend money on “FAKE Stats” in order to get better visibility. In this post, I will dive into some of the specifics of this new and questionable practice.   “eBay Watchers” Rank smells like Old Fashioned Link Farming According to a great article by eCommercebytes.com entitled “You Can Buy eBay…
  • 12 Ways Google AdWords Drives PPC Managers Crazy

    PPC Hero
    Nate Hollander
    3 Sep 2015 | 2:00 am
    Using AdWords every day can make you notice the small things that are wrong with the system. Read on for 12 ways AdWords drives PPC managers crazy. Read more at PPCHero.com
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • A Step-By-Step Guide To Query-Level Bidding In Google Shopping

    Kirk Williams
    3 Sep 2015 | 6:22 am
    Columnist Kirk Williams walks you through how to adopt an increasingly-popular -- though somewhat complicated -- bidding strategy. The post A Step-By-Step Guide To Query-Level Bidding In Google Shopping appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Cookie ‘Black Friday’ Instagram Users With Facebook Custom Audiences

    Sponsored Content: aimClear
    3 Sep 2015 | 4:30 am
    In this week’s edition of aimClear’s Psychographic Targeting Hot House, Rachel Malone-Olson, Social Account Manager, delivers Black Friday cookie pools wrapped and ready for promotion. Facebook delivered mid-August with Website Clicks and Mobile App Install campaigns that are able to display ads in... Please visit Search Engine Land for the full article.
  • New Interactions Reporting In AdWords Follow On Video Campaigns Integration

    Ginny Marvin
    2 Sep 2015 | 4:24 pm
    Columns show ad engagements that reflect performance by ad format type in each campaign. The post New Interactions Reporting In AdWords Follow On Video Campaigns Integration appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Google Maps “Explore” Adds Curated Recommendations, New Features

    Greg Sterling
    2 Sep 2015 | 2:16 pm
    Google is adding more content, filters and personalization to the “Explore” feature in Google Maps for Android in the US and UK. In several markets to start (SF, NYC and London) Google says you’ll get new “curated recommendations” about nearby dining options: Once you... Please visit Search Engine Land for the full article.
  • SearchCap: Bing Ads App, Google Dynamic Answer Box & Bing iOS App Update

    Barry Schwartz
    2 Sep 2015 | 2:00 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads App, Google Dynamic Answer Box & Bing iOS App Update appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
 
 
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    Inside AdWords

  • New reporting columns for multi-channel advertisers

    Rob Newton
    2 Sep 2015 | 1:00 pm
    In April, we introduced improvements that help multi-channel advertisers more easily manage reporting for specific campaign types. For example, if you want to see performance columns for Display, you can quickly filter your view to see only your Display campaigns. Today, we introduced another important enhancement to AdWords - TrueView is joining Search, Shopping and Display campaigns within the core AdWords interface. Now we are adding three new reporting columns to make it easier to report across all of these campaign types. Introducing new ad interaction columns As we add more campaign…
  • The power of video meets the capabilities of AdWords – all TrueView campaigns now in AdWords

    Rob Newton
    2 Sep 2015 | 11:08 am
    You know how you have to go to a special section within AdWords to create and manage your TrueView video campaigns? And jump back and forth when you want to report and optimize across all your campaigns? And you still can’t take advantage of AdWords bulk tools for your video campaigns? Well, good news, friends: those days are now over. TrueView is joining Search, Display, and Shopping campaigns within the core AdWords interface.With the simplicity of a single interface and a more consistent experience, AdWords makes it easier for you to optimize across campaign types. Plus, you can take…
  • Native Gmail ads arrive in AdWords for all advertisers

    Rob Newton
    1 Sep 2015 | 1:00 pm
    Email is a big part of our everyday routines as a go-to place for staying in touch with family, friends and colleagues. It’s also a great way to get the latest updates from our favorite brands, whether we’re hearing about a huge weekend sale, getting deals on vacation packages, or learning about a new cutting-edge product. For several years, we’ve been working with advertisers to extend their email marketing strategies and test ways to bring more relevant offers to users with native Gmail ads1. Starting today, these native Gmail ads are now available for all advertisers directly in…
  • Highlight a specific aspect of your products or services with structured snippet extensions

    Rob Newton
    27 Aug 2015 | 12:59 pm
    Earlier this year, we introduced dynamic structured snippets. This automated ad extension gives your customers a better sense of the content on your website before they click on your ad. Whether it’s highlighting a list of hotel amenities or top clothing brands, dynamic structured snippets make your search ads more relevant and helpful while saving you time and simplifying campaign management.Over the past few months, many of you have been seeing tremendous success with dynamic structured snippets. And we’ve heard that you sometimes want to customize the information that shows in this…
  • Beautiful New Designs for Full-Screen In-App Ads

    Rob Newton
    27 Aug 2015 | 10:48 am
    Nearly 60% of smartphone users expect their favorite apps to look visually appealing. We’ve always believed that in-app ads can enhance an app’s overall experience by being well designed. So today we’re announcing a completely new look for our interstitial in-app ad formats - also known as full-screen ads - that run on apps in the AdMob network and DoubleClick Ad Exchange. Inspired by Material Design, the new app install interstitial comes with a beautiful cover photo, a round install button, and matching color schemes. Technology called “color extraction” makes the ads more…
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    RKGBlog

  • 3 URL Tweaks to Get More out of the Google Search Console UI

    Ryan Ottino
    2 Sep 2015 | 7:13 am
    Google’s recently introduced Search Console (replacing Webmaster Tools) has plenty of benefits (device, query, and country filters) over its predecessor, but it is not without its own limitations Webmasters, SEOs, and marketers are still limited to 90 days’ worth of data, query filtering is limited to one word or phrase at a time, and device comparison is limited to two devices at a time. So what do you do when you meant to pull the data from the last 90 days on a Friday and don’t remember until Monday morning? Or need to quickly get a sense of non-brand performance by filtering out all…
  • Google Local Pack Placement Change Causes Steep Decline in Organic Brand CTR

    Ryan Ottino
    28 Aug 2015 | 8:08 am
    As you may have heard, Google recently changed the placement of the local pack, which typically shows up for brick-and-mortar retailers and service providers, to appear above the organic text listings, pushing those links below the fold. The local pack shows above the organic text results regardless of whether or not an ad is present: This appears to be significantly impacting mobile performance. Taking a look at organic click-through rate (CTR) according to Google Search Console data for the brand names of a sample of Merkle|RKG clients, we found a 34% drop in CTR on mobile devices from…
  • Ways of Word-making: Semantic Correlation in Google Means Brands with the Right Strategies Build Better Content

    Milton Welch
    26 Aug 2015 | 11:46 am
    The Content Marketing Institute discovered that nearly 1 in 4 B2C marketers would not claim to do content marketing if it means implementing a strategy. That stat means a surprising number of companies remain impatient or stymied by the importance of strategy for their content marketing. Such reservations are usually connected to an apparent lack of measures for success in content marketing, and shouldn’t deter brands from outlining a strategy to effectively create, distribute, and measure the impact of their content. Content Marketing: The Stuff That Leads Are Made Of Many brands don’t…
  • Video: Are Your Pages Locale-Adaptive?

    Max Prin
    20 Aug 2015 | 7:17 am
    In January 2015, Google began to crawl and understand locale-adaptive pages—URLs with content (language, currency, etc.) that is adapted based on the Accept-Language HTTP request header or the perceived location (IP address). Merkle|RKG’s Technical SEO team has developed a locale-adaptive testing tool to help SEOs and webmasters assess and/or troubleshoot web pages for internationalization. Senior SEO Technician Max Prin covers the basics of locale-adaptive pages and provides a simple testing tool tutorial in this video from Merkle|RKG. After the video, hop over to SearchEngineWatch.com…
  • Amazon to Discontinue Product Ads, Launch a Text Ad Rival to Google

    Todd Bowman
    12 Aug 2015 | 8:35 am
    In an email to advertisers, Amazon announced yesterday that they will be discontinuing Amazon Product Ads on October 31st. This was a disappointing announcement for many retailers because not only were Amazon Product Ads one of the largest revenue producers among feed-based ads, they were also growing faster than all other comparison shopping engines (CSEs). Most CSEs have seen declines since Google Shopping became a fully paid entity powered by Google Product Listing Ads (PLAs). Amazon had bucked that trend by continuing to grow and even offer lower CPCs than Google. This growth is…
 
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    The Clix Marketing Blog

  • My New Favorite B2B Lead Gen Tool: Bizible

    Michelle Morgan
    3 Sep 2015 | 5:08 am
    Over the last couple years, lead gen accounts have been making some changes. First, success was determined solely by the number of leads you produced. Then it wasn’t just the volume, but the quality of leads. Then we started paying attention to if leads were moving through the sales funnel. Now, we consider success to be if your leads are generating customers and producing good levels of revenue. Sounds like a relatively easy progression, and it is. It’s become such a basic assumption that it actually drives John Lee nuts when people don’t track those steps from click to…
  • Bing Ads + Android App = Winning

    John Lee
    2 Sep 2015 | 6:43 am
    My management of PPC campaigns pre-dates smartphones. Being forced to check stats from a computer was just part of the gig from the start. As smartphones, and later tablets, came around and advanced mobile computing – there’s been an appalling lack of apps for digital advertisers. Consider this nugget – Google AdWords wouldn’t load properly in mobile browsers for a long time. Fast forward to 2015 (8 years after the launch of the iPhone, but I digress) – Google launches an AdWords app. But in their endless battle with Apple, said AdWords app is only available on…
  • Ad Extensions: The Paradox of Choice

    Robert Brady
    2 Sep 2015 | 5:15 am
    In the PPC industry the prevailing wisdom is that ad extensions are vital to success because they increase the amount of real estate you occupy and they affect Ad Rank. During a recent #PPCchat I saw the following tweet: A1: I’ve never heard of an argument not to use ad extensions. They’re so fast and easy too #ppcchat — Mark Irvine (@MarkIrvine89) August 25, 2015 Since 140 characters isn’t nearly enough, here is your response Mark. The Paradox of Choice In The Paradox of Choice: Why More Is Less by Barry Schwartz, he cites a set of studies done to determine if the mantra…
  • Handy PPC Reports From AdWords’ Dimensions Tab

    Andrea Taylor
    1 Sep 2015 | 5:26 am
    The Dimensions tab in Google AdWords is a powerful and useful tab in your arsenal of reporting tools. Sometimes I forget how handy these puppies can be. Here’s 6 of my favorite reports from the Dimensions tab: Labels You can see how your labels are performing by keyword, ad, ad group and campaign. This can be really useful when you’re tracking the performance in an A/B test. Labels are all the more useful now that they’re supported in AdWords Editor, so now you have no excuse to not label everything. Time You can see how your campaigns are performing by day of the week, day of the…
  • Clix Marketing #PPC News & Views: Aug 28, 2015

    Michelle Morgan
    28 Aug 2015 | 5:49 am
    Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Search Engine Land Because My Crystal Ball is Broken and Other Reasons to Bring Broad Match Back in 2015: For years broad match keywords have been seen as a worst practice for keyword match type selection in PPC campaigns. But should they be? Really? Check out this post for some great insights into why you might want to take another look at broad match. Neptune Moon Why Doesn’t AdWords Respect PPC Agencies?: It’s been a while since we’ve had…
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    John Battelle's Search Blog

  • This Is How We Pick A NewCo

    jbat
    31 Aug 2015 | 10:24 am
    The post This Is How We Pick A NewCo appeared first on John Battelle's Search Blog. Over on the NewCo site, I’ve updated our explanation of how we chose NewCos around the world (1,100 or so so far). Here’s that post for those readers at Searchblog who might be interested.  Since we launched NewCo’s festivals in late 2012, tens of thousands of people have experienced the unique NewCo model of “getting out to get in.” Thousands of NewCos have opened their doors in cities as varied as London, Austin, San Francisco, Detroit, Palo Alto, New York, Cincinnati and Amsterdam.
  • Spanning SF and Oakland: The First Ever NewCo Bay Bridge Festival Lineup Is Out!

    jbat
    20 Aug 2015 | 10:28 am
    The post Spanning SF and Oakland: The First Ever NewCo Bay Bridge Festival Lineup Is Out! appeared first on John Battelle's Search Blog. While NewCo has been celebrating unique San Francisco companies for three years, 2015 is the first year we’ve produced our hometown festival with a fully staffed and funded team. And it shows: We’re adding Oakland as a companion city to San Francisco this year, and more than 200 companies will be opening their doors for a four-day festival this October 5th through 8th – by far the largest festival we’ve ever produced. In case…
  • Branch Deepviews: Routing Around The Damage of Apps and App Stores

    jbat
    14 Aug 2015 | 10:17 am
    The post Branch Deepviews: Routing Around The Damage of Apps and App Stores appeared first on John Battelle's Search Blog. But it’s also the year a better one will be born. 2015 is the year the old internet finally died http://t.co/HcBJ4494du — John Battelle (@johnbattelle) August 7, 2015 Over and over again, the press and pundits are declaring the death of the “web we once knew.” And despite having solid proof to the contrary, I’ve always responded that the web will never die, though it may well challenge our thinking as it evolves into entirely new form(s). In…
  • Information Transparency & The “True Cost” Calculator

    jbat
    12 Aug 2015 | 12:27 pm
    The post Information Transparency & The “True Cost” Calculator appeared first on John Battelle's Search Blog. The view from Bolinas It’s been so long since I’ve written here, and I’ve missed it terribly. As startups tend to do, NewCo has taken over most of my waking hours. So I thought I’d just sit and write for a spell, even if what comes out isn’t fully baked. I’m on vacation in Bolinas, an intentionally scruffy sidebar of a town 25 miles north of San Francisco. Legend has it the locals regularly take down signs pointing the way to…
  • NewCo Cincinnati Is Next Week. Here Are The Companies I’m Getting Inside

    jbat
    16 Jul 2015 | 2:35 pm
    The post NewCo Cincinnati Is Next Week. Here Are The Companies I’m Getting Inside appeared first on John Battelle's Search Blog. I know I rave about all the NewCo cities, but once again I am picking my companies from a new festival lineup – and once again, I’m blown away. Next week is NewCo Cincinnati, and wow – what a stellar group of companies to chose from. Our partner Cintrifuse has really killed it – an impressive list of sponsors (P&G, SnapChat, BuzzFeed, Google!) and an even more impressive list of host companies. From arts to private/public…
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    Compete Blog

  • Gear Up For Fantasy Football

    Brian Murphy
    26 Aug 2015 | 6:19 am
    Image from: Fantasy Football / Shutterstock It’s that time of year again – Fantasy Football is back, baby! Draft time is around the corner, and the leagues are filling up fast. In case you can’t tell, I’m pretty excited about it. Wildly enough, each year I end up over committing myself to at least 4 different leagues, to which I only end up doing well in 1 or 2 of them if I’m lucky. Needless to say – my game planning is already well underway. But enough about me, let’s dig into some data that suggests I might not be alone. To dive a little deeper into our clickstream data, we…
  • July Top 50: Back to School is Around the Corner!

    Brian Murphy
    21 Aug 2015 | 6:50 am
    Image from: Back to School / Shutterstock Netflix & Instagram Continue Their Successes Netflix and Instagram were big movers in the July Top 50. Netflix has continued its growth trajectory, moving from #27 in the June Top 50 to #19 overall in our July list – growing almost +20% MoM. Some TV series released including Wet Hot American Summer and Scandal have likely contributed to the growth and engagement on Netflix.com – both of which, as search terms, were top 20 keyword referrals to netlix.com. The summer months have proved to be a perfect time for Netflix users to get their fix of…
  • July Data is Now Live – Khan Academy, Steam, GQ and More

    Eric Keating
    11 Aug 2015 | 11:39 am
    Image from: Summer Camp / Shutterstock July data is now live and available in Compete PRO! July was a busy month on the Internet, and it shows in our Monthly Fast Movers. Topping the chart is non-profit educational tool, KhanAcademy.org, posting an impressive 128% month-over-month (MoM) growth. Part of this explosive growth can likely be attributed to two major partnership announcements in July. In the month of July, Google tapped Khan Academy and a number of other educational companies to put together sessions for its inaugural free summer program, Camp Google, aimed at getting kids to learn…
  • Instagram Desktop Usage On The Rise

    Brian Murphy
    10 Aug 2015 | 9:54 am
    Image from: Desktop Usage / Shutterstock Many users have noticed the significant improvement to the Instagram.com desktop site as of late. While it was originally designed for the mobile app space, Instagram is now integrating their desktop and mobile capabilities – and it has helped increase their site traffic thus far. This idea of creating a more functional user experience across platforms is critical to brand success and growth over time. For context: Instagram announced last month that they were adding search bar capabilities to their desktop site – this improvement now gives users…
  • Automotive Ad Campaigns to Remember

    Olivia Spector
    4 Aug 2015 | 5:36 am
    Image from: Cars / Shutterstock Auto industry advertising always manages to grab my full attention. Whether an ad includes catchy music, a celebrity appearance, or great visuals, automotive commercials featuring the latest vehicle models always stand out in my mind. While there have been many great auto ad campaigns, I have three favorites so far in 2015. I was curious to see where changes in consumer behavior were shown within Compete PRO to present a possibility that other consumer enjoyed the ads as much as I did. Using data from Compete PRO, I was able to see digital trends which…
 
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    Search Engine Journal

  • 5 Steps for Optimizing Paid Search ROI with Calls by @https://twitter.com/eholmen

    Eric Holmen
    3 Sep 2015 | 5:27 am
    If you’re not accounting for phone calls, you’re missing an entire category of data required to optimize paid search ROI and justify your search budget.The post 5 Steps for Optimizing Paid Search ROI with Calls by @https://twitter.com/eholmen appeared first on Search Engine Journal.
  • 5 Analytical Techniques to Leverage Your Website by @Ryan1SEO

    Ryan Clutter
    3 Sep 2015 | 4:00 am
    It takes much more than building a website for your business to see leads, conversions, and growth. You need to strategize.The post 5 Analytical Techniques to Leverage Your Website by @Ryan1SEO appeared first on Search Engine Journal.
  • This Month in #SocialMedia: 10 Updates from August 2015 by @thebigdebowski

    Debbie Miller
    2 Sep 2015 | 2:37 pm
    Summer is winding down and, as usual, there were a variety of big social media updates. Instagram made one of its greatest enhancements yet, while Facebook hit a monumental milestone with its first day recording one billion daily active users.The post This Month in #SocialMedia: 10 Updates from August 2015 by @thebigdebowski appeared first on Search Engine Journal.
  • Supercharge Your Citation Campaigns using CitationTracker by @sejournal

    SEJ AdNouncements
    2 Sep 2015 | 8:27 am
    CitationTracker, a BrightLocal tool solves various challenges that SEOs and business owners face when it comes to managing their local directory listings.The post Supercharge Your Citation Campaigns using CitationTracker by @sejournal appeared first on Search Engine Journal.
  • How to Optimize Your #PPC Campaign for Phone Calls by @adamlundquist

    Adam Lundquist
    2 Sep 2015 | 5:33 am
    80% of people don’t leave their house without their smartphone. Therefore, it's worth trying to optimize your PPC campaigns for inbound phone calls.The post How to Optimize Your #PPC Campaign for Phone Calls by @adamlundquist appeared first on Search Engine Journal.
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    AdWords Agency Blog

  • Explore New Data With The Interactive Travel Dashboard

    Nicole Burgan
    25 Aug 2015 | 12:08 pm
    Wherever travelers go, they're online. Whether planning a trip, navigating a new city, or sharing vacation memories, they turn to the web, using whatever device is at hand. This has completely reshaped the path to purchase, creating many moments of intent. Our new interactive travel dashboard uses Google data to show just when those moments happen and how travelers search. Each quarter, we'll be updating the tool to show the latest trends across the car rental, air, and hotel categories so you can plan for the season ahead.One big trend to watch, as always, is how…
  • Understanding How Viewability Relates to Brand Metrics for Video Ads

    Nicole Burgan
    11 Aug 2015 | 6:00 am
    As a brand trying to reach consumers in today’s increasingly fragmented media landscape, it is critical that you understand the impact of your ads on brand metrics such as awareness and consideration.Viewability is the starting point, an initial understanding of whether the ad had a chance to be seen. We have talked before about why measuring the viewability of advertising matters.In December 2014, we shared insights on the state of display ad viewability across the web. As a continuation of that effort, in May we released new insights from our video ad platforms, including YouTube, to…
  • Learn how to design and build HTML5 with Google Web Designer

    Nicole Burgan
    27 Jul 2015 | 9:45 am
    We dubbed last week #HTML5Week and Google Web Designer launched multiple HTML5 resources, hangouts and product updates to help make it easier to build all your ads in HTML5. Today, we are pleased to announce the launch of our Google Web Designer Certification exam and training resources.Google Web Designer helps you create engaging HTML5 content. Use animations and interactive elements to bring your creative vision to life and enjoy integrations with other Google products, including a shared asset library and one-click-to-publish integration with DoubleClick Studio,…
  • Google.com/Insights: Your New Home for Google’s Insights Tools

    Nicole Burgan
    20 Jul 2015 | 12:00 pm
    Today, our lives are lived in moments. We share vacation photos with family and check in on what our friends are up to. There are also other types of moments: the I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments. These moments, when we act on a specific intent and expect an immediate answer, happen all the time and all along the consumer decision journey. And they’re increasingly happening on digital platforms.As we are now able to immediately act on our impulses to answer a question, learn a skill or find the best product for us, the link between our action and our…
  • Top 100 Brands Report: Insight into Brand Content on YouTube

    Nicole Burgan
    19 Jul 2015 | 5:00 pm
    YouTube recently celebrated its 10th birthday, and with this milestone in mind we reflected on how YouTube has become a daily part of the lives of millions of people. Communities, both small and large, explore their passions on YouTube. Car buyers check out potential purchases with in-action auto videos, gamers discover the latest games through a deep library of trailers, and new moms gain insights around parenting from both brands and mommy vloggers. Ten years in, YouTube is a daily go-to destination for people who seek to connect with others around their passions and interests. In a…
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    aimClear® Blog

  • Social Marketing Cluster Facts: Facebook Welcomes a Digital Assistant & Twitter Shuts Down Politwoops

    Lea Scudamore
    28 Aug 2015 | 11:10 am
    Every week we dive into this week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? YouTube launched its gaming site, Twitter pulled the plug on a group of sites that archive deleted tweets from politicians and Facebook introduced a new virtual assistant M to a few hundred users in the Bay Area. Want more? Watch Social Marketing Cluster Facts. Turn it on. Turn it up. When a Snuff Film Becomes Unavoidable, Robinson Meyer, The Atlantic Twitter Cuts off Diplotwoops and Politwoops in All Remaining 30 Countries, Open State…
  • Truth In Advertising, Winning Unmentionable Markets With Honesty

    Marty Weintraub
    27 Aug 2015 | 3:17 pm
    Who would have thought we’d rediscover timeless marketing values, authentic and true, from an eccentric Las Vegas scrounger who packages an honest side of his panhandling existence to transcend an otherwise sad marketplace. Later in this post we’ll parallel this to marketing lessons learned. Do you market a product that, on its face, is sad, weak, imperfect or otherwise challenging? Maybe you do lead generation for the third-from-worst college in the state, hawk vaporware, sell pharmaceuticals for sensitive personal medical issues, seek applicants for low-income housing, market to…
  • Study Released! Facebook Relevance Score: The REAL MVP Metric

    Chris Davis
    25 Aug 2015 | 8:02 am
    In an attempt to better understand Facebook relevance score (FBRS), aimClear conducted an in-depth research study, based on data collected over a 5-month period, to determine how FBRS affected ad performance. The results are undeniable. In this post we’ll cover the top 5 takeaways to increase your score. Relevance Score was rolled out in February by Facebook to measure how germane an ad is to its target audience. Facebook makes it a priority to display relevant content to its users — FBRS is a tangible representation of that mission. Since Facebook thrives or fails based on its customers,…
  • Social Marketing Cluster Facts: Promoting Facebook Ads To Instagram & Hanging Out Without Google+

    Nate Kruse
    21 Aug 2015 | 11:14 am
    Every week we dive into this week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? One of our very own discovers advertisers can promote Facebook ads to Instagram using certain objectives, Facebook upgrades its “Notes” feature to a blog platform, and Google+ Hangouts are now just Hangouts (sans Google+). Want more? Watch Social Marketing Cluster Facts. Turn it on. Turn it up. Facebook wants you to blog, The Verge, Jacob Kastrenakes Twitter’s Publisher Network rebrands and now lets advertisers drive video views on its…
  • Social Marketing Cluster Facts: Google Creates Alphabet & Twitter Loosens DM Character Count

    Lea Scudamore
    14 Aug 2015 | 10:12 am
    Every week we dive into this week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? Google announces it’s restructuring under a new parent company, Facebook indicates it will soon open up live streaming services to journalists and other verified accounts, and Twitter breaks free from its 140 character DM limit to allow 10,000 characters (ya know, kind of like email). Want more? Watch Social Marketing Cluster Facts. Turn it on, turn it up. Google Announces Plans for New Operating Structure, Google Press Release ‘Yes, We…
 
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    FuelTravel.com

  • Web vs Native: Why You Need Both

    Shad Belcher
    31 Aug 2015 | 2:08 pm
    There have been arguments made that you only need a mobile web site, but let's talk about why you need both a mobile site and native app. This is especially true if you own a hotel and want to make your user's experience top notch. The post Web vs Native: Why You Need Both appeared first on FuelTravel.com.
  • Building An Adobe Analytics Dashboard

    Phil Foriska
    31 Aug 2015 | 1:21 pm
    Check out this easy step-by-step tutorial on how to create an Adobe Analytics Dashboard and have it send automatically to important team members. The post Building An Adobe Analytics Dashboard appeared first on FuelTravel.com.
  • Friday Fuel – 3 Packs, Survey Tips, OTA Spending & More

    Phil Foriska
    28 Aug 2015 | 5:51 am
    Check out this week's Friday Fuel where we cover Google's 3 pack, Customer Satisfation Survey Tips, OTA Spending Boosts, Botlr, Baha Mar Update & More! The post Friday Fuel – 3 Packs, Survey Tips, OTA Spending & More appeared first on FuelTravel.com.
  • Friday Fuel: Marriott Has “No Ragrets” While AirBnB Is Quite The Hotel Buzzkill

    Meisha Bochicchio
    21 Aug 2015 | 9:26 am
    This week's Friday Fuel roundup covers Marriott's new direct booking campaign, predictions on how AirBnB is expected to impact hotel rates, and much more. The post Friday Fuel: Marriott Has “No Ragrets” While AirBnB Is Quite The Hotel Buzzkill appeared first on FuelTravel.com.
  • Analytics Around the World: July 2015

    Cassey Reynoso
    21 Aug 2015 | 7:40 am
    In this month's analytics roundup we cover important metrics in Google Analytics, Bounce Rates, Adobe Acquistion Funnels, The Future of Analytics & More! The post Analytics Around the World: July 2015 appeared first on FuelTravel.com.
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    Perry Marshall | RSS Feed

  • Shout Out to the 30-Something Street Fightin’ Man

    Perry S. Marshall & Associates (Perry S. Marshall)
    24 Aug 2015 | 11:18 am
    There’s a phase of life I call the Compression Zone. It looks something like this: Kid #3 just arrived. Kid #2 is still in diapers and kid #1 is barely out of diapers. The day starts when one of ’em starts screaming at 3:45am and the sweet honey-dew of sleep is OVER. Momma either stays at home, which means money is impossibly scarce, or momma goes to work and puts the kids in daycare, which means money is… impossibly scarce. Everybody’s emotional tank is on “E” for Empty. Emotional support? What emotional support. We’re just trying to hold body and…
  • Can you enjoy yourself when life is uncertain?

    Perry S. Marshall & Associates (Perry S. Marshall)
    20 Aug 2015 | 9:52 am
    Do you constantly put yourself in impossible situations – simply because you’re eager and hungry for adventure and success – and then you find those situations get really unpleasant at times? I am always pressing MY envelope. I’m always taking risks to maximize what I can achieve. And that is scary. I constantly put myself in scary situations. Emotionally, financially, strategically, tactically, and with my reputation. Someone said to me the other day “You know Perry, you could run a very nice profitable boutique consulting business with 1-2 employees for a very long…
  • Marketing and Life Insights from an A*#hole and First-Time Author

    Perry S. Marshall & Associates (Perry S. Marshall)
    4 May 2015 | 9:55 am
    My friend Joshua Russell shares some hard-won lessons he learned from being a cowardly, flawed,  a*#hole. Not for the timid… The Art of The Flaw I’m going to tell you something horrible. And, if you’re the kind of marketer who can’t get follow through from potential customers, or who has struggled with capturing sticky followers, then this will scare you… and it will change your life. This is what I want to tell you: I’m a coward. You see, I’m an artist and I’ve been working as part of a writing team for three years now and, truth be told, I’ve put in the minimum amount…
  • Dance Naked Around the Fire (men only)

    Perry S. Marshall & Associates (Perry S. Marshall)
    1 Apr 2015 | 11:09 am
    With my ever expanding interest in inner healing – getting rid of our collective “financial head trash” – and all other kinds of head trash as well – I am announcing a retreat. This retreat is for men only. MEN: You know it: You were oppressed. You were held down. You were stifled. They didn’t know who YOU were. They sensed your true power, and they crushed it under the wheels of their uncaring, soulless machine. They stifled you. They put a gag in your mouth. They sentenced you to years in windowless compounds, institutions of “education” and “higher learning”…
  • Financial Sozo Facilitators

    Perry S. Marshall & Associates (Perry S. Marshall)
    19 Mar 2015 | 10:24 am
    Sozo is a unique inner healing method that resolves core identity issues at a spiritual level. With a healed connection, you can walk in your full capacity and destiny. A Sozo session is a time for the Sozo facilitator(s) to sit down with you and, in a safe environment ideal for receiving “memos from the head office,” deliver insight from heaven on what’s holding you back. Sozo is not a counseling session; nobody will sit you down and ask, “So tell me about your mother.” Rather it is a time of listening to God in pursuit of the truth of who you are. I (Perry) am trained in Sozo. One…
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    semgeek.com

  • The Social Media Manipulation of the PPC Success Metric

    Greg Meyers
    24 Aug 2015 | 8:34 am
    As I am shaking my head in disbelief, I have to ask the question. Why is the online marketing industry becoming so clouded by pushing clicks/traffic as a success metric, while accepting the fact that actual conversions are now categorized as an “elite” metric? Has Social Media created a new landscape for PPC where basic metrics such as clicks are now being labeled as interactions and we are now forced to downplay standard conversions? Should we consider Conversions as a “BONUS” if those clicks led to actual revenue? Here are some thoughts on how this movement might…
  • 10 Mistakes Startup Companies Should Avoid in PPC Marketing

    Greg Meyers
    27 Apr 2015 | 9:14 am
    Lets face it. When launching a new Startup Company everyone involved is excited and eager to start building their empire. However, many times entrepreneurs get “overwhelmed” when reading blogs or attending marketing conferences which are pushing the latest and greatest in online tools and gadgets that will promise them instant success. Too many times, this approach can be a disaster. In this post, I will discuss at least Ten (10)  instances where Entrepreneurs need to be careful about what they hear and what they spend their precious money on.   Marketing Conference…
  • eBay Search Algorithm Getting Dirty with eBay Watchers

    Greg Meyers
    11 Mar 2015 | 7:23 am
    It’s no surprise that eBay’s Profits were damaged by the Google Panda 4.0 Algorithm Update where they lost an estimated 80% of it’s search listings. However, eBay has opened the door to “Black Hat” type practices that force Sellers to spend money on “FAKE Stats” in order to get better visibility. In this post, I will dive into some of the specifics of this new and questionable practice.   “eBay Watchers” Rank smells like Old Fashioned Link Farming According to a great article by eCommercebytes.com entitled “You Can Buy eBay…
  • Phone Calls Becoming More Important than Clicks in PPC Marketing

    Greg Meyers
    24 Feb 2015 | 7:46 am
    In a recent article in the Inside Adwords Blog, entitled “Charge up your phones with call-only campaigns” Google rolled out “Call-Only” campaigns where advertisers can have their text ads just show a phone number, short description and a call button. In this day and age, it makes complete sense, however one has to wonder if this new option has anything to do with drivers who continue to look at their phone while driving. According to Google, they state “With smartphones in hand, consumers are increasingly looking for products or services while on the go and then…
  • Timing is Everything in PPC and Social Media Marketing

    Greg Meyers
    17 Feb 2015 | 7:01 am
    There is a quote from one of my favorite movies that truly struck a cord with me through the years and it’s never been more relevant now with regards to PPC Advertising on Social media platforms such as Twitter Ads and Facebook Ads. In the movie “A Good Year”, Maximillian Skinner (Russell Crowe) tells his employees that “The secret to riches, lab rats, is the same as the secret to comedy… timing.” In this post, I will talk about the benefits of leveraging this strategy and the storytelling effect on future events.   Back in 2005, when I was managing…
 
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    Certified Knowledge

  • The Early Bird Discounts End soon for the Upcoming AdWords Workshops

    brad
    26 Aug 2015 | 8:00 am
    The Early Bird Discounts are about to expire for the last two AdWords Workshops of 2015. If you want to attend, register now to save money! September 28: New York City – Early Bird Discount expires August 29! November 17: Las Vegas – Early Bird Discount expires September 12! We sold out several events this year; so if you want to join us; please register early. The agenda has been revamped for 2015, and this is what you can expect to hear and learn this year: Comprehensive Keyword Management: The absolute center of every PPC campaign is keywords. We’ll start this section by…
  • Join us for AdWords Workshops in New York or Las Vegas to Increase Your PPC Skills

    brad
    13 Aug 2015 | 8:00 am
    The last two AdWords Workshops of 2015 have been announced and this is where we’ll be: September 28: New York City – Early Bird Discount expires August 29! November 17: Las Vegas – Early Bird Discount expires September 12! We sold out several events this year; so if you want to join us; please register early. The agenda has been revamped for 2015, and this is what you can expect to hear and learn this year: Comprehensive Keyword Management: The absolute center of every PPC campaign is keywords. We’ll start this section by correlating keywords to the buying funnel and…
  • Catch Up With the Latest in PPC Thoughts on AMA

    brad
    10 Aug 2015 | 7:00 am
    I recently did an ‘Ask Me Anything’ on Reddit. We covered a lot of information from branding to tools to career development and lots of subjects in-between. You can view the entire thread (and chime in) here: Brad Geddes AMA. I hope you enjoy the thread – it took several hours to write everything to cover this many topics. Share and Enjoy • Twitter • Google Plus • Facebook • LinkedIn • Email • RSS • StumbleUpon
  • Join us for a Free Webinar on Writing & Testing Ads That Convert

    brad
    10 Jul 2015 | 7:04 am
    On July 15th at 1pm EST; I’m doing a free webinar with Vertical Nerve on Writing & Testing Ads That Convert. Vertical Nerve has two experts who are going to cover some interesting aspects of creating and testing ads, and I’ll cover some benefits, software, and more. If you’re serious about ad testing, this is a great free event. You can register for the event here: Event registration. I hope to see you at the webinar. Share and Enjoy • Twitter • Google Plus • Facebook • LinkedIn • Email • RSS • StumbleUpon
  • Last Chance to Register for the SMX Advanced Seattle AdWords Workshop

    brad
    19 May 2015 | 6:00 am
    We’ll be hosting a full-day intensive workshop on AdWords in Seattle on June 4th. You can see the full details here. This is our last workshop before the summer starts. The next workshop after this one will be in New York on September 28th. We sold out all but one event last year; so if you want to join us for either event; please register early. The agenda has been revamped for 2015, and this is what you can expect to hear and learn this year: Comprehensive Keyword Management: The absolute center of every PPC campaign is keywords. We’ll start this section by correlating keywords…
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    WordPress Tag: Pay-Per-Click

  • E-Business Models

    matthewsalvestrin
    1 Sep 2015 | 8:30 pm
    During a business’ life, there will be ever changing business models, it is up to the owner and managers to continually adapt and/or change to match the ever varying business environment. Although this blog will focus and compare on two of the business revenue models. Pay-Per-Click Pay Per Click, which is also known as cost per click is an internet advertising model which is used to generally attract attention to websites. This is achieved through usually paying the “publisher” (or website owner) when their advertisement is clicked. This is also measured by how much an ad will be…
  • Pay Per Click Results On Investor Carrot Website Week 2!

    Karl Lynn Krentzel
    28 Aug 2015 | 2:53 pm
    As you know from The Investor Carrot Experiment, I’ve been attempting to push my Investor Carr
  • A Beginner's Guide to Build a Negative Keyword List

    Radu Acalfoaie
    27 Aug 2015 | 3:53 pm
    One of the most important tactic to successfully inheriting and optimizing an Ad Words account is to build a negative keyword list. Negative keywords are a pay-per-click advertising match type option offered by most of the major search engines and is a way of designating what kinds of searches can trigger your ads to appear.   How can a negative keyword list influence a PPC campaign? I don’t know if when Ralph Waldo Emerson said that “Money often costs too much “was talking about Google AdWords but a lot of campaigns have their budget wasted by targeting the wrong audience. We know…
  • PPC Pay Per Click Advertising Tips For Sosua Businesses

    getmoreclientsosua
    22 Aug 2015 | 11:59 am
    Discover PPC mаrkеtіng for your Sosua business. Learn about pорulаr mеthоd of аdvеrtіѕеmеnt оn thе Wеb to attract American tourists to your Dominican Republic products and services. PPC marketing or pay реr click marketing is thе mоѕt рорulаr method of аdvеrtіѕеmеnt employed bу vаrіоuѕ websites on thе Intеrnеt. PPC marketing mау оftеn be referred to аѕ pay fоr роѕіtіоn, соѕt реr сlісk or рау fоr performance. But regardless of the tеrm used, it is thе оnlіnе advertiser’s mеdіum of сhоісе fоr рrоmоtіng…
  • Pay Per Click Advertising in Chennai

    Senthilvel Coimbatore
    21 Aug 2015 | 7:50 pm
    Pay Per Click (PPC ) Kat Solutions provides Pay Per Click advertising in Chennai. PPC is a more focused online advertising tool to promote direct-response of business. PPC aims to obtain quality traffic and convert visitors to potential customers. By delivering high quality traffic, PPC gets y… http://www.katsolutions.com/?p=848 Pay Per Click (PPC ) Kat Solutions provides Pay Per Click advertising in Chennai. PPC is a more focused online advertising tool to promote direct-response of business. PPC aims to obtain quality traffic and convert visitors to potential customers. By…
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    Stellar Search Blog » – Stellar Search Marketing

  • PPC & SEO for Hoteliers – A Guide to Save Money

    StellarSearch
    27 Aug 2015 | 1:09 am
    Many independent hoteliers face the same issue nowadays, that they can’t compete with the hotel aggregator sites in the PPC SERPs because of their diverse product range, price promises and large digital media budgets. As such, independent hoteliers end up paying large commissions to hotel aggregators to drive bookings to their hotels for their own […]
  • The Stellar Search Difference – Part 3: Advanced Remarketing for Search

    StellarSearch
    21 Aug 2015 | 1:32 am
    In the third part of  showing how Stellar Search are leading the way when it comes to our thinking around digital marketing, we thought we would share our latest whitepaper on our approach to Remarketing Lists for Search Ads (RLSA) and the advanced tactics that can be used by clever advertisers. Do download our article ‘Advanced […]
  • The Stellar Search Difference – Part 2: Maximising Google Shopping Campaigns Performance

    StellarSearch
    31 Jul 2015 | 1:31 am
    In the second part of  showing how Stellar Search are leading the way when it comes to our thinking around digital marketing, we thought we would share our latest whitepaper on our approach to Google Shopping. Our article is around ‘Maximising Google Shopping Campaigns Performance’ for Google AdWords advertisers. To download this article, please click on […]
  • The Stellar Search Difference – Part 1: Harnessing The Power Of Custom Scripts

    StellarSearch
    21 Jul 2015 | 1:03 am
    As part of showing off why Stellar Search are leading the way when it comes to our thinking around digital marketing, we thought we would share our latest whitepapers as part of ‘The Stellar Search Difference’ articles we will be posting in the upcoming weeks. Our first article is around ‘Harnessing the Power of Custom Scripts’ […]
  • GOOGLE ROCK MOBILE REACTION

    StellarSearch
    22 May 2015 | 12:22 am
    INTRODUCTION Earlier this May, our team was invited to attend Google Partners’ Event: Ready to Rock Mobile 2015. Along with amazing Google branded cupcakes, we also were presented with insights on the present and future of mobile. What are the general trends regarding mobile? Why is mobile advertising vital for companies willing to grow their […]
 
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    Wordstream

  • Bob Ashton

    Jess Armstrong
    2 Sep 2015 | 4:38 pm
    Learner - Account Build Out PPC Training WordStream Training Building Out an Account Success Tracking Account Build Out Collapse Wordstream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream Advisor successfully. We know that success with WordStream Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly. Therefore, the…
  • Dexter Williams

    Jess Armstrong
    2 Sep 2015 | 4:36 pm
    Learner - Restructure Account PPC Training WordStream Training Restructure Account Success Tracking Restructure My Account Collapse Wordstream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream Advisor successfully. We know that success with WordStream Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly. Therefore, the…
  • Jeff Kubick

    Jess Armstrong
    2 Sep 2015 | 1:49 pm
    Optimizer - Increase Conversions PPC Strategies WordStream Tutorials Increasing Your Conversions Success Tracking Increase Conversions Collapse WordStream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream Advisor successfully. We know that success with WordStream Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly.
  • Faisal Khan

    Jess Armstrong
    2 Sep 2015 | 12:16 pm
    Optimizer - Increase Conversions PPC Strategies WordStream Tutorials Increasing Your Conversions Success Tracking Increase Conversions Collapse WordStream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream Advisor successfully. We know that success with WordStream Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly.
  • Andrew Margolin

    Jess Armstrong
    2 Sep 2015 | 11:40 am
    Optimizer - Increase Conversions PPC Strategies WordStream Tutorials Increasing Your Conversions Success Tracking Increase Conversions Collapse WordStream Advisor Training Curriculum Welcome to WordStream! We are excited to present you with your personalized training curriculum. Each section has been tailored to help you focus on your strategic goal while at the same time teach you what is needed to use WordStream Advisor successfully. We know that success with WordStream Advisor comes when we not only teach customers how to use the software but ensure they understand PPC thoroughly.
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    Portent » PPC

  • Maximize Profitability on Your Branded PPC

    Ryan Moothart
    20 Aug 2015 | 4:39 pm
    Alternate Title: How I doubled Return on Ad Spend in branded PPC PPC 101 – Branded Search The first rule of PPC is to make sure you bid on your branded search terms.  Actually, scratch that – the first rule of PPC is that all must bow down to Earth’s future overlords, Google.  Or was that “Alphabet”?  But!  After that, bidding on branded search terms is top of the list.  The logic is crazy simple: you don’t want competitors bidding on your brand name, and showing ads for their products before yours. Better still, running a branded search campaign in your…
  • PPC at mozCon – Challenge Yourself to Cross Geek Out

    Elizabeth Marsten
    5 Mar 2015 | 4:00 am
    Last year I received an invitation to speak at one of the biggest search conferences of the year, MozCon. MozCon is put on by Moz (formerly known as SEOmoz) an SEO software/tool company in Seattle and MozCon, in the past, has been more commonly known as an SEO conference. As such, I’ve noticed that those that are firmly entrenched in PPC or paid search, haven’t ever been or have little experience with the Moz toolset or brand. But, then there are those that are really familiar with Moz and know what an honor this was to be asked; which meant I got two questions before and after the event:…
  • 8 Free Keyword Research Tools for PPC Advertising

    Erica Opsvig
    2 Dec 2014 | 9:22 am
    Whether it’s SEO or PPC advertising, search engine marketing campaigns should begin with keyword research. This research is arguably the most important task for the foundation of all SEM efforts. It not only gives marketers insight into the mind of their audience, but helps bridge the gap between potential customers and the products or services they are looking to buy. Although keyword research is vital to both SEO and PPC, there are differences between the two. With PPC, you’re essentially bidding on keywords in an auction and paying every time someone clicks your ad.  Your ads…
  • A Big Idea: The International Geek Exchange

    Elizabeth Marsten
    6 Nov 2014 | 8:51 am
    As a part of our Big Idea series, I wanted to share more detail to a special pilot program that I took part in recently and will be presenting on in Dallas at State of Search later this month. It’s the International Geek Exchange that Toni Voutilainen, a senior PPC specialist of the Tulos Agency of Helsinki, Finland proposed to me after meeting at SMX East in NYC. I happily went along as a willing test subject to see if an international agency exchange was not only possible, but a worthwhile use of time. Sure, it’s not the first idea of its kind, I’ve heard of CEO swaps and product…
  • Google to Localize Call Extensions. Hurrah?

    Timothy Johnson
    21 Oct 2014 | 8:30 am
    Starting in early November, Google will allow advertisers to use local area codes in their call extensions that utilize Google forwarding numbers.  Previously, you had two options: use your own number and lose the ability to track calls in AdWords, or use an (866) forwarding number randomly assigned to your ads. With this new feature, local advertisers will get the added benefit of call tracking while keeping the friendly feel of a local area code number in the search results. How do I set it up? Easy! Google will automatically transition all eligible local phone numbers where available.
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    Satva Design Studio

  • Miles Apart: How Men and Women Use Social Media and Mobile [INFOGRAPHIC]

    Satva<br><img src="http://satvadesign.com/wp-content/uploads/2015/08/1912026_920889457952191_2403193644678018049_n.jpg" alt="Satva" class="avatar" width='50' height='50'/>
    26 Aug 2015 | 4:58 am
    Skip to main content Miles Apart: How Men and Women Use Social Media and Mobile [INFOGRAPHIC] August 26, 2015 Carianne King We spend a lot of time talking about general trends in social media. How many adults are on Facebook, the top messaging apps among teens — but the data is actually more splintered than that. In particular, when you look more closely at the data, there is quite the disparity in what men and women are up to online. Keeping ahead of these facts could mean staying knowledgeable about the demographics that respond to your brand and why. And for those in the tech…
  • Google's YouTube Gaming Launches Today, Will Compete With Amazon's Twitch Interactive

    Satva<br><img src="http://satvadesign.com/wp-content/uploads/2015/08/1912026_920889457952191_2403193644678018049_n.jpg" alt="Satva" class="avatar" width='50' height='50'/>
    26 Aug 2015 | 2:55 am
    Skip to main content Google's YouTube Gaming Launches Today, Will Compete With Amazon's Twitch Interactive August 26, 2015 Aaron Miles Via YouTube Gaming Site YouTube's new live-streaming service for gamers, YouTube Gaming, officially launches today. The extension of YouTube into live streaming services is an attempt to compete with Twitch Interactive, the burgeoning industry's current leader, which gets about 65 million visitors a month. YouTube Gaming is designed to appeal to gaming enthusiasts who don't want other parts of YouTube interfering with their experience.
  • How To Make Your Video Go Viral (The Scientific Way)

    Satva<br><img src="http://satvadesign.com/wp-content/uploads/2015/08/1912026_920889457952191_2403193644678018049_n.jpg" alt="Satva" class="avatar" width='50' height='50'/>
    26 Aug 2015 | 2:35 am
    Skip to main content How To Make Your Video Go Viral (The Scientific Way) August 26, 2015 Gareth Price The problem with most case studies into how social videos become a viral success is that they only look at what’s worked; failing to explore what hasn’t. Replication is the key to rigorous research. A result must hold over a range of conditions before it can be used to make predictions. As such, Dr Karen Nelson-Field’s study of around 1,000 videos for the Ehrenberg-Bass Institute is rather unique. Her book, Viral Marketing: The Science of Sharing, offers practical advice on video…
  • How to Growth Hack Instagram in 48 Hours

    Satva<br><img src="http://satvadesign.com/wp-content/uploads/2015/08/1912026_920889457952191_2403193644678018049_n.jpg" alt="Satva" class="avatar" width='50' height='50'/>
    26 Aug 2015 | 1:08 am
    Skip to main content How to Growth Hack Instagram in 48 Hours August 26, 2015 Janet Newenham As a travel blogger and Social Media Manager, having an active presence across all social media channels is a must. While I have always been quite active on Facebook and Twitter, I was very much a latecomer to Instagram only joining very recently. I actually felt ashamed at having such an awful Instagram account and decided to take action. Last Friday, I reached out to all my friends, fellow Irish bloggers, fellow female travel bloggers and essentially every other blogger group I am a member of on…
  • 5 Ways To Boost Your Social Channels Using Social Media Metrics

    Satva<br><img src="http://satvadesign.com/wp-content/uploads/2015/08/1912026_920889457952191_2403193644678018049_n.jpg" alt="Satva" class="avatar" width='50' height='50'/>
    25 Aug 2015 | 10:53 pm
    Skip to main content 5 Ways To Boost Your Social Channels Using Social Media Metrics August 26, 2015 Richard Sunley How many Twitter followers do you have? How many Facebook fans does your page have? At the beginning these were the stats that we all wanted to know. Clearly, since then things have moved on and nowadays there are a wide variety of social media metrics that marketers, comms professionals and even customer service reps keep track of. But in the time poor world of modern business, collating and analysing this data can be time consuming, especially when you’re trying to extract…
 
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    CleverClicks. Transparent PPC & SEO.

  • Weekly Search Engine Marketing Round-Up (10 – 14 August 2015)

    Steph Von der Heyde
    17 Aug 2015 | 1:20 am
    Monday, 10 Aug If you don’t already read Groove’s blog, it’s a good one to try. Especially if you’re a small business owner. This post was a highlight of ours as gives us very honest, very detailed behind-the-scenes access into how they doubled their email subscribers (to 50 000) in 6 months. In it, Groove’s founder, Alex Turnbull offers us his exact recipe for success and a step-by-step guide through their own wins. This post is great because it’s anything but vague – it even gives us an inside look at their own collection of onboarding emails.  If you think you emailers…
  • Create the ultimate content plan – a 10 step guide

    Steph Von der Heyde
    5 Aug 2015 | 4:34 pm
    In order to produce great content you need a content plan. It’s not just ‘advantageous’ or ‘good practice’, having a content plan is absolutely imperative if you want to regularly produce content of any kind. But you know that already. And now you want to create the best and brightest content plan, like, ever. Well you’ve come to the right place. Below are 10 steps to creating the content plan to end all content plans. Let’s jump right in. Step 1: Decide on your audience Hopefully you already have this sorted, but if not, now would be the time. Producing quality content depends…
  • Quick Qs Tues: Link Removal

    Steph Von der Heyde
    4 Aug 2015 | 1:21 am
    It’s Tuesday, and we thought we’d take the opportunity to answer a few of your burning questions (also, we never let a good rhyming opportunity go to waste). So, without further ado -today’s topic is link removal. I thought links were a good thing, why do you need to remove them? If the links pointing to your site violate any of Google’s guidelines and are found to be manipulative, there’s a good chance you’re going to find yourself at the business end of a penalty. And, trust us, you don’t want that. So how does one go about removing unhealthy links? We’ve found it’s most…
  • Weekly Search Engine Marketing Round Up (27- 31 July)

    Steph Von der Heyde
    3 Aug 2015 | 2:52 am
    Monday, 27 July 2015 We are officially past the halfway mark of 2015! On that note, SEL have published an article which details the 10 biggest PPC announcements that have occurred this year. Ginny Marvin takes us through them one by one, including what they are, when they happened and information on how they affected PPC specialists and the industry in general. Tuesday, 28 July 2015 Earlier in the year Microsoft announced that it was phasing out internet explorer and with the release of windows 10, it revealed the replacement: Edge. This article by GeekWire discusses the difficulties that…
  • Weekly Search Engine Marketing Round-up (20 – 24 July 2015)

    Steph Von der Heyde
    27 Jul 2015 | 3:33 am
    Monday 20 July Most brands see inbound marketing as the best way to reach their target audience, and many of them prefer it to mediums such as PPC. This article by B2C discusses the problems with this mentality and explains why it shouldn’t be a choice, but a collaboration. The article explains how the crossover between inbound marketing and PPC is the key to better campaign results and goes on to lists the 5 ways you should be using your inbound and PPC campaigns together. Tuesday 21 July You’ve heard it before, and you’ll hear it again: the more blogs you post, the more traffic…
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    KrishaWeb Technologies

  • New design of Google Logo: Cleaner, softer and more playful

    Nikunj Chauhan
    2 Sep 2015 | 6:51 am
    Google has announced a major design change by changing the logo on 1st September. It is the first significant change by the search giant after introducing ‘Alphabet’ as a parent company few weeks ago. Google has unveiled the new logo for its core search service. The company has made the logo easy to read on small screen with its new mobile friendly ‘G’ icon. Google had changed the logo over 17 years ago and now again the company has changed the design to provide a better look and feel across all different products from Google....
  • Weekly web industry updates – 22nd August to 28th August,2015

    Parth Pandya
    28 Aug 2015 | 8:45 am
    Top stories of the Week (22nd August 2015 to 28th August)  Facebook announced Siri like personal assistance in Messenger called ‘M’ Cortana is now officially available for Android Users Google Map Maker is Up again in 45 more countries now Facebook Moments automatically create music videos from your Photos Facebook rolled out ‘Donate Now’ button to support nonprofits AdWords rolled out new structured snippet extension Instagram added landscape and portrait modes for photos and videos Facebook announced Siri like personal assistance in Messenger called…
  • Google AdWords announced a new extension for shopping ads

    Kenar Raval
    21 Aug 2015 | 2:16 am
    Google Shopping Product Manager, Tom Beyer has posted interesting news on the Official AdWord Blog. Google AdWords is going to implement a new free of cost automated extension for the Product Listing Shopping Ads. This extension will help shoppers to browse, research and compare different products from the Google Search Results. AdWords is going to replace the Promotional Text feature with this automated extension in shopping ads (PLAs). ...
  • YouTube announced production studio in Mumbai, India

    Neeta Solanki
    19 Aug 2015 | 7:30 am
    India is one of the top consumers of the YouTube Videos in recent years. That is the reason why Indian users have got the offline YouTube feature before any other country.  According to a recent study; Data upload on YouTube have been doubled by the Indian users in the last few years. Looking on all these facts and opportunity with the Indian creators, YouTube has decided to set up the YouTube Space for video production in Mumbai, India. This YouTube Space will be featured with high-end audio, visual and editing equipment. YouTube Space in collaboration Whistling Woods International…
  • Android 6.0 Marshmallow is the official Android mobile OS update

    Aashiyana Shaikh
    19 Aug 2015 | 3:14 am
    Following the Tasty Naming Tradition Google has defined the latest Android OS version (Android 6.0) as “Marshmallow”.  It has been called ‘Android M’ as it was in preview mode so far. So the guessing of ‘What M stands for in Android M?’ is over now. ‘M’ in Android M is to represent Android Marshmallow. The company has unveiled the Marshmallow statue at the Google campus in Mountain View on 17th August. Google has also released the final finished Android 6.0 SDK and third final Marshmallow software preview for the developers on their…
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