Paid Search

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  • After April 22, You’ll Be Busy. Because AdWords Is About To Get A Lot Better

    Traffick: The Business of Search
    Andrew Goodman
    10 Apr 2014 | 5:45 pm
    Last year, while many other advertisers were holding protests and doing the Chicken Little dance, I decided early on to say something different: Enhanced Campaigns were going to make things… yes… better. A year later, and we’re still living with the pain of something that was taken away: bid control over the tablet channel. What we gained was granular control over mobile bids at the ad group level if desired, flexible and quick geobidding factors, and improved dayparting. I sincerely doubt many advertisers, after having time to reflect on all this, would go back to having…
  • So Long, Farewell, Auf Wiedersehen Yahoo Directory

    Search Engine Watch - Latest
    Ashley Zeckman
    1 Oct 2014 | 9:30 am
    Yahoo will be shutting down Yahoo Directory as well as Yahoo Education and Qwiki. The Directory will officially shutter on December 31, 2014.
  • Pay Per Click Advertising Explained by a Non-PPC Person

    Portent » PPC
    Mike Fitterer
    24 Sep 2014 | 12:18 pm
    Pay Per Click Advertising (PPC) should be an integral part of every company’s online marketing strategy. Seriously, it’s legit. After all, what marketer wouldn’t like having totally transparent marketing spend and return data available just a few clicks away? Oh, every marketer likes that sort of data? That’s what I thought. Here’s the problem. Most people don’t actually understand PPC. Many aren’t even sure what PPC is. In many minds it’s like the functionality of a TV set – you just turn it on and BAM, it works! Well, surprisingly enough that’s not the case. That’s why…
  • Triple Threat Optimization Techniques From Four Pros by @ChandalN

    Search Engine Journal
    Chandal Nolasco da Silva
    1 Oct 2014 | 5:31 am
    Search engine marketers won’t survive as one-trick ponies amongst fluctuating search algorithms mapping an ever-changing digital marketing landscape. The ongoing pressure to account for conversions weighted against the oncoming era of consumer-driven, usability-level personalization is immense. Digital marketers now have to account for more channels than ever before. Consider that new and existing forms of social media, mobile platforms, user privacy and security, video content, and native advertisements are just the tip of the digital marketer’s iceberg. Today, we have to be able to…
  • SMX East 2014 Day Two Live Blog Coverage

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
    Barry Schwartz
    1 Oct 2014 | 4:11 pm
    Day two of Search Marketing Expo East is now complete and below is some of the live blog coverage we found throughout the day. BuzzFeed Founder Jonah @Peretti Talks SEO, Social at #SMX, BruceClay.com #SMX Liveblog: 25 Examples of Structured Data You Can Use Now #22a, BruceClay.com #SMX Liveblog:... Please visit Search Engine Land for the full article.
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • SMX East 2014 Day Two Live Blog Coverage

    Barry Schwartz
    1 Oct 2014 | 4:11 pm
    Day two of Search Marketing Expo East is now complete and below is some of the live blog coverage we found throughout the day. BuzzFeed Founder Jonah @Peretti Talks SEO, Social at #SMX, BruceClay.com #SMX Liveblog: 25 Examples of Structured Data You Can Use Now #22a, BruceClay.com #SMX Liveblog:... Please visit Search Engine Land for the full article.
  • SearchCap: Google Crawling, CTR Study & Focus On The User

    Barry Schwartz
    1 Oct 2014 | 2:00 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Up Close @ SMX East: How Ads Influence Organic Click-Through Rate On Google If the SERPs are a zero-sum game, where drawing a click in one place takes it away... Please visit Search Engine Land for the full article.
  • Up Close @ SMX East: How Ads Influence Organic Click-Through Rate On Google

    Philip Petrescu
    1 Oct 2014 | 12:50 pm
    If the SERPs are a zero-sum game, where drawing a click in one place takes it away from another, how are ads influencing organic click-through? The post Up Close @ SMX East: How Ads Influence Organic Click-Through Rate On Google appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Focus On User Group Uses Google Algorithm To Attack Map Pack

    Greg Sterling
    1 Oct 2014 | 11:31 am
    Yesterday a new anti-Google consortium called “Focus on the User” launched a website that cleverly uses Google’s own words and algorithm to make an argument against Google+ Local (map pack) search results. It also operates as a concrete proposal that might partly substitute for... Please visit Search Engine Land for the full article.
  • A New Click Through Rate Study For Google Organic Results

    Barry Schwartz
    1 Oct 2014 | 8:28 am
    Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2014. On average, 71.33% of searches resulted in a page one... Please visit Search Engine Land for the full article.
 
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    PPC Hero

  • Automatic Item Updates Available for Google Shopping

    Jacob Brown
    1 Oct 2014 | 9:30 am
    Want to see a 50% reduction in your price-related item disapprovals for your shopping campaigns? Use Google's new automatic item updates. Read more at PPCHero.com
  • Google Online Marketing Challenge: Creating The Next Generation

    Mollie Delp
    1 Oct 2014 | 4:45 am
    The GOMC is a program in which students participate in teams of 3-6 to run a three-week AdWords campaign for a business or non-profit organization. Read more at PPCHero.com
  • Morning Clicks: Departure of Pay-Per-Click, Year’s Top Brands, and More

    Kevin Klein
    1 Oct 2014 | 3:45 am
    Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Read more at PPCHero.com
  • Mobile-Focused Display Ads Coming

    Jacob Brown
    30 Sep 2014 | 9:15 am
    Expect some changes that will change advertising on mobile devices. AdWords explained that display ads built for mobile devices are coming. Read more at PPCHero.com
  • Ranking The AdWords Shared Library Features

    Matt Umbro
    30 Sep 2014 | 5:15 am
    The AdWords Shared Library isn’t the sexiest feature, but it does provide valuable options that can make account management more efficient. Read more at PPCHero.com
 
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    Inside AdWords

  • Dynamic remarketing now available to advertisers across all verticals

    Rob Newton
    1 Oct 2014 | 9:32 am
    Over the next few weeks we are rolling out dynamic remarketing to all verticals including hotels, flights, real estate, classifieds, jobs, auto, finance and education. Since we launched dynamic remarketing for retailers, many advertisers like Bebe Stores, Netshoes, and Build Direct have been driving better results and more profits from their remarketing campaigns.Highlighting what matters most to your customersDynamic remarketing shows site visitors tailored ads that feature the products they viewed on your website, and related products they might be interested in. Let’s say you sell cars…
  • Measuring more value with estimated cross-device conversions, now available for display

    Rob Newton
    30 Sep 2014 | 12:26 pm
    It’s been a year since we launched Estimated Total Conversions, which included cross-device conversions for search ads. Advertisers from around the world, both large and small, have used these insights to see a more complete and accurate picture of how their online advertising drives conversions.Jeremy Hull, director of bought media at search agency iProspect, noted that his search team uncovered 22% more conversions that began with a mobile click when using Estimated Total Conversions on Adwords. “We use these insights to help our customers make more informed bidding and budget decisions…
  • Keep price and availability fresh with automatic item updates

    Rob Newton
    30 Sep 2014 | 8:01 am
    We know you’re busy preparing great deals for the fast-approaching holiday season. When shoppers find these deals on Product Listing Ads (PLAs), they will expect the price and availability to match your website. Any changes to this information on your website will need to be reflected on Google Shopping as quickly as possible. To help you with this, we’re announcing automatic item updates.If you enable automatic item updates, we will update product price and availability shown on PLAs if we notice a difference between your product data and your website’s microdata instead of…
  • Building the next generation of display ads for a multi-screen world

    Rob Newton
    29 Sep 2014 | 5:00 am
    It’s true that mobile devices offer a new canvas for advertisers to connect with consumers, but painting on this canvas has not always been easy. Many marketers started out by shrinking down their existing display ads for mobile, but this didn’t always make for a great consumer experience. They also discovered that frequently their existing display ads were not able to run on mobile devices or on mobile browsers. But now, a new generation of display ads is changing how advertisers engage with consumers on mobile devices.Today, we’re excited to announce that over the coming months we…
  • Customized Creatives at Scale

    Rob Newton
    25 Sep 2014 | 2:22 pm
    Earlier this year, we announced our commitment to build tools specific to the needs of advertisers with large scale campaigns. We call these “Tools for the Power User,” and they’re designed to help our most sophisticated advertisers reach customers at scale, reduce account complexity, and act on data and insights.Over the next few months, we’ll be rolling out a number of these new tools. The first of these is ad customizers, which fits this month’s theme of optimizing creatives at scale.Real-time creatives at scaleFor advertisers with thousands, or even millions of products, showing…
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    RKGBlog

  • New-er Kid on the Block: Facebook Revamps Atlas

    Michelle Alfano
    1 Oct 2014 | 6:19 am
    As announced earlier this week, Atlas, which was acquired by Facebook back in 2013 from Microsoft, has been rebuilt to now offer DSP (demand side platform) capabilities in addition to ad serving. This integration makes the updated Atlas stack similar in offering to Google’s Doubleclick Campaign Manager (previously DFA) which provides ad serving capabilities and DSP services through its Doubleclick Bid Manager. With capabilities that now rival that of Google’s Doubleclick stack, but with website coverage that is only about 6% that of Doubleclick, according to Datanyze, it leaves a lot of…
  • What Google’s Search Partner PLA Announcement Means for Advertisers

    Katie Bean
    19 Sep 2014 | 11:10 am
    Google announced last week that PLAs are now eligible to show on retail and commerce sites in the Google Search Network, similar to how text ads can currently show on search partner sites. Overall, we think this will be a positive for advertising retailers as it will increase PLA reach and volume. What do we know? PLA targeting on partner sites will operate similarly to text ad targeting on partner sites, where Google determines contextual relevancy based on product category, product name or user’s search. Google began testing this in April with about 1% of traffic, and this is expected…
  • Is Google Driving Up AdWords CPCs in the Best Performing Geos?

    Andy Taylor
    15 Sep 2014 | 8:15 am
    One of the most powerful aspects of the Enhanced Campaign model is the ease with which advertisers can now adjust bids by geography at scale. Using location IDs passed through Google’s click performance report, advertisers are able to tie sales and orders directly to geographic locations in order to calculate granular bid modifications for greater optimization. It’s important, however, to take a look at how the average cost per click already varies for an advertiser depending on geography, and the reasons that these differences by geography exist. Higher Income Locations Have a…
  • Video: When to NoFollow Links

    Kyla Becker
    9 Sep 2014 | 10:05 am
    One of the least desirable tasks site administrators must perform is responding to link-removal requests from owners of targeted domains. There are easily 50 other preferable ways to nurture a website, and yet turning one’s back on what Google considers unnatural link signals is one way to get slapped with a manual penalty. In this video from Kyla Becker, find out how to implement a rel=”nofollow” tag in a link element and which links are top priority for receiving a “nofollow.”   VIDEO TRANSCRIPT Kyla Becker:  Hi. Thanks for viewing another video on the…
  • The Hidden Dangers of AdWords International Broad Matching

    James Page
    4 Sep 2014 | 7:41 am
    It has always been important for search marketers to regularly check search logs and add negatives in order to reign in the wide reach of broad match. This is an especially important task to consider when you are running international campaigns. Many advertisers with sites that are only in English still choose to run extensive international SEM efforts as there is a large market of English speaking users abroad. However, one often overlooked feature of Google AdWords campaigns that affects broad matching is that Google determines ad relevancy by the user’s Google language preferences and…
 
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    Traffick: The Business of Search

  • Growing Together Can Be Disorienting

    Andrew Goodman
    14 Sep 2014 | 9:26 am
    Earlier this year, we were sad to wind down a relationship with an eight-year client. It wasn’t unexpected. Few projects take eight years to complete, and despite the need for close and meticulous ongoing campaign management, sometimes when you’re in bed together for eight years, it’s perceived that you’ve run out of ideas. We were instrumental to taking the company from below $500,000 in annual revenues to above $50 million. We’re proud of that. We did our part. We were also frequently blown away by the client’s drive, guts, and innovation. In addition to…
  • Twitter: First Publisher to Directly Counsel Advertisers on How to Blur the Line?

    Andrew Goodman
    4 Jun 2014 | 7:43 am
    At a recent keynote by Twitter Canada head Kirstine Stewart, I was struck by how she advised companies to engage their audiences with rich content first and foremost. In this regard, Twitter executives seem to play a hybrid role. Maybe it’s just the lower headcount, but advocates like Stewart have to walk the fine line of explaining the ad units to potential buyers, while urging companies to properly ‘get’ social media and to (yes) focus more on their followers and their unpaid content than on their ads. It’s as if a Twitter exec has to be at once Matt Cutts, extolling…
  • Je Me Souviens: The European Court Has to Be Wrong

    Andrew Goodman
    15 May 2014 | 8:21 am
    I’m certainly not qualified to work through the constitutionality of any proposed legislation, or legal judgment, that might seek to uphold privacy rights to the extreme of making it a publisher’s job to hide publicly-available information at an individual’s request, even in North America, let alone Europe. But a little common sense, please. Search engines aren’t perfect, but if we search diligently using the right queries, they remain an oasis of transparency in a world of manipulated communications. This is precisely why you have to buy advertising if you want to…
  • Sport Chek’s Big Facebook Ad Test: Revealed

    Andrew Goodman
    24 Apr 2014 | 7:56 am
    Is online advertising effective? Exactly how effective? It depends how you measure. Facebook’s Sheryl Sandberg cites a recent case study by Canadian sporting goods chain Sport Chek attempting to prove that Facebook ads provide a greater lift than paper flyers. “During the two week experiment, sales rose across Sport Chek stores nationwide by 12 per cent.” On the strength of these results, the company will shift 25% of its print ad budget to digital spending in the coming year. Aha! Targeted digital ads work better than paper flyers very few people read. But one suspects…
  • After April 22, You’ll Be Busy. Because AdWords Is About To Get A Lot Better

    Andrew Goodman
    10 Apr 2014 | 5:45 pm
    Last year, while many other advertisers were holding protests and doing the Chicken Little dance, I decided early on to say something different: Enhanced Campaigns were going to make things… yes… better. A year later, and we’re still living with the pain of something that was taken away: bid control over the tablet channel. What we gained was granular control over mobile bids at the ad group level if desired, flexible and quick geobidding factors, and improved dayparting. I sincerely doubt many advertisers, after having time to reflect on all this, would go back to having…
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    The Clix Marketing Blog

  • How To Lock In Your Location Extensions

    Robert Brady
    24 Sep 2014 | 6:17 am
    You’ve probably seen AdWords listings with an address listed below the ad copy. It’s blue and hyperlinked so that if a user clicks it will automatically search for the address and business on Google Maps. Here is an example: However, the other day I got an email from a client that their location extension was showing the wrong location. This client is a franchise business so we have campaigns for each location and geographic areas are very strictly defined. This was a problem. Looking in the reports for the location extension it was apparent that the problem was bigger than even…
  • Account Transition Series: Onboarding Accounts

    Amy Bishop
    18 Sep 2014 | 8:40 am
    For every person that offloads an account, there’s another that is onboarding.  That’s why it only makes sense to follow up last week’s Offloading Tips with a second set of tips for the successor of the account. Often times when taking over an account things can be a bit of a whirlwind, especially if the previous account manager is leaving the company.  Things might be a little stressful and hectic but don’t let yourself get caught up in the chaotic nature of the situation.  Take a deep breath and get yourself organized, following the steps below!  Step 1: Learn About the Company…
  • How To Be The Perfect PPC Account Manager

    Robert Brady
    16 Sep 2014 | 5:55 am
    A couple weeks back I wrote a post about how to be the perfect PPC client. While PPC professionals love to share horror stories about terrible clients, I often hear some pretty horrific stories from clients about their previous PPC provider. So, to be fair and balanced, today I’ll take what I’ve heard from my clients and write about what the client wants in their perfect PPC account manager. Be Smart This is the most important thing a client expects from their PPC account manager. The world of paid search is always changing and staying on top of interface changes, new features…
  • Account Transition Series: Offloading Accounts

    Amy Bishop
    8 Sep 2014 | 10:31 am
    This is the first post in a series covering best practices for account transitions. Stay tuned for future posts including tips on Onboarding and Managing Clients through a transitional phase. Picture this: you’ve been offered your dream job and after some deliberation, you’ve decided it’s time to spread your wings. Change is always tough but especially in the service industry. You have built relationships with your clients and you want to ensure that they are well taken care of. Your once perfect-stranger-coworkers have become your friends and you want to ensure that they are set up for…
  • We Hired a PPC All Star! Welcome Amy Bishop to the Clix Marketing Team!

    Michelle Morehouse
    5 Sep 2014 | 6:00 am
    Clix Marketing is happy to announce we’ve hired another fantastic PPC pro, Amy Bishop! Amy will be joining the team as the Senior Manager: Audits, Outbound, Training and will be officially on the squad starting Monday! Who is Amy Bishop you ask? Well, for those of you veteran #ppcchat-ers, you’ll remember her as Amy Hoffman or @hoffman8. Amy’s a seasoned veteran in the PPC sphere and has worked in agencies and as a freelancer for the past 5 years. We’re so happy to welcome Amy’s energy and skills to the team and we know she’s going to rock at Clix. If you haven’t chatted with…
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    John Battelle's Search Blog

  • Else 9.29.14: Google snorts milk through its nose; Food, Things, and Marketing

    jbat
    28 Sep 2014 | 8:14 pm
    The post Else 9.29.14: Google snorts milk through its nose; Food, Things, and Marketing appeared first on John Battelle's Search Blog. (image) This past week’s links are rife with people asking hard questions of Google and Facebook, and so much the better, I’d warrant. You don’t get to the lead position without raising questions. In fact, that seems to be the theme of the week – asking interesting questions – of our online services, our marketing, and our food (yes, our food). To the links: How Facebook and Google are taking over your online identity –…
  • Every Company Is An Experience Company

    jbat
    28 Sep 2014 | 10:55 am
    The post Every Company Is An Experience Company appeared first on John Battelle's Search Blog. Illustration by Craig Swanson and idea by James Cennamo Some years ago while attempting to explain the thinking behind my then-startup Federated Media, I wrote that all brands are publishers (it was over on the FM blog, which the new owners apparently have taken down – a summary of my thinking can be found here). I’d been speechifying on this theme for years, since well before FM or even the Industry Standard – after all, great brands always created great content (think TV…
  • Else 9.22.14: Good Design Trumps Good Code

    jbat
    21 Sep 2014 | 8:00 pm
    The post Else 9.22.14: Good Design Trumps Good Code appeared first on John Battelle's Search Blog. This week’s Else is brought to you by good design, which trumps good code any day. And by the Alibaba IPO, which kind of pissed me off (see below). Enjoy the links! The UX App That’s Driving Design Everywhere, From Airbnb to Zappos - WIRED When I read this I thought – “Of course there’s an app for that.” And then I thought – “I gotta use this app!” Pranking My Roommate With Eerily Targeted Facebook Ads  - My Social Sherpa This is just…
  • Thoughts On Alibaba

    jbat
    21 Sep 2014 | 7:26 pm
    The post Thoughts On Alibaba appeared first on John Battelle's Search Blog. (image WSJ) A caveat before I think out loud, quite possibly getting myself into a running battle I know I can’t win: I’m not a public market stock investor, I’ve never been one, and take the following ruminations at the price they’re offered: IE, free. But this Alibaba stock debut doesn’t smell right to me, and it’s not the company- which is certainly a huge success story inside China, driven by a scrappy founder with a laudable (if manicured) personal narrative. That said,…
  • A Print Magazine Launch? What?!!! California Sunday Is Coming

    jbat
    15 Sep 2014 | 11:28 am
    The post A Print Magazine Launch? What?!!! California Sunday Is Coming appeared first on John Battelle's Search Blog. A year or so ago Chas Edwards, a colleague, pal, and member of the founding team at Federated Media, came to my office for a catch up. I had heard he was cooking up a new venture, but I didn’t know the details. Little did I know what Chas and his new partner Douglas McGray had up their sleeve – a new *print* magazine built specifically for California. But…print is dead, right? Apparently not. Chas and MacGray have a thesis that California is ready for a…
 
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    Bing Ads & Microsoft Advertising Community

  • Exciting new advertising partners unveiled as MSN goes live in the UK

    Owen Sagness - MSFT
    1 Oct 2014 | 1:48 am
    Today marks general availability of MSN, an all new platform that combines the engagement of an app with the reach of the web. Designed from the ground up for a mobile, cloud first world, it is built to enable users to do more, know more and personalise their experience, regardless of the device they are using. To celebrate the launch of MSN in the UK, Microsoft has announced a number of new advertising partners, including Sony, Nissan and The Potato Council. With an existing audience of more than 17.1 million people in the UK (425 million across 55 global markets), and a host of new industry…
  • Free Holiday Webinar on October 2nd: Black Friday, Cyber Monday and Beyond

    Michelle Walls - MSFT
    30 Sep 2014 | 1:12 pm
    Holiday shopping starts with a search... are your ads ready? Join MasterCard and Bing for a free webinar October 2, 2014 11AM PST (2PM EST) when we will discuss: How to plan your online ad budget Reaching your local audience effectively Explain features of using online advertising that can help your business this holiday season. Click the image below to register: Bing and MasterCard are bringing you this timely and relevant webinar for small businesses. With holiday...(read more)
  • Key Insights to Prepare Your Bing Ads Campaigns for the Holiday Season (US Only)

    Brittney Thomas - MSFT
    30 Sep 2014 | 8:00 am
    Celebrate this holiday season with better ad copy and better results! Let me first start by saying that there is an inordinate amount of data that marketers try to consume in the months and weeks leading up to the holiday season in order to lock down a strategy that will blow last year’s numbers out of the water… I get it. I’ll make this message short and sweet – if you remember nothing else from the copious amounts of data you’ve consumed already, employ these key...(read more)
  • Create Richer Ad Experiences with Enhanced Sitelinks (US Launch)

    Eliot Li - MSFT
    29 Sep 2014 | 9:00 am
    As marketers, you know how important it is to capture the attention of potential customers searching for your product or service online. Today we are pleased to provide another powerful new way to do just that – with the launch of Enhanced Sitelinks! With Enhanced Sitelinks, you can create a bigger and bolder ad, capturing more user attention and improving your brand equity. This feature is available to advertisers in the US now, and will be available in other markets before the end of the...(read more)
  • Los cambios de la segmentación por dispositivo relacionados con las tabletas están terminados.

    Dare Obasanjo - MSFT
    29 Sep 2014 | 7:10 am
    Como se mencionó en nuestra entrada de blog, vamos a implementar un plan en dos fases para simplificar la segmentación por dispositivo en Bing Ads. Desde la implementación de la compatibilidad con las campañas mejoradas, los anunciantes nos han comentado que la coexistencia del modelo de campañas mejoradas de modificadores de puja y la segmentación explícita por dispositivo añade complejidad a la hora de administrar las campañas de búsqueda de pago en Bing Ads. La primera fase de la migración empezó el 16 de…
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    Compete Blog

  • Webinar Recap: Getting Mobile Right

    Katie Hrdy
    29 Sep 2014 | 7:04 am
    Millward Brown Digital recently hosted the webinar “Are you Getting Mobile Right?” Chris Collins and Rachel Eisenberg examined the top challenges marketers face when leveraging mobile to drive brand growth and offered insights to help marketers put mobile to its best use within their overall marketing strategies. Why is this important? Mobile now surpasses TV as the most-used screen among multiscreen audiences. Mobile has fundamentally changed the media landscape by increasing the opportunities for marketers to reach their consumers, but many brands are not adapting their marketing plans…
  • Sunday Series: The Guardians Generate Galactic Level Traffic for Marvel.com

    Laura Cantwell
    28 Sep 2014 | 7:30 am
    Image from: Guardians of the Galaxy / Shutterstock The Book Publishers category did well in August with MoM unique visitors up 25%. Marvel, a popular comic book publisher, experienced a 66% increase in traffic to their website, Marvel.com. This can likely be attributed to the release of their latest film, Guardians of the Galaxy, based on the superhero team of the same name that made their first appearance in Marvel Superheroes #18, penned in 1969. The blockbuster film boasts many accomplishments: it’s the highest grossing film of the year, the biggest August debut of all time, and it’s…
  • The Weekly Compete Pulse

    Laura Cantwell
    27 Sep 2014 | 6:54 am
    Welcome to the weekend! This edition of The Weekly Compete Pulse features five of the most popular digital marketing articles from our feeds this week. The Top 10 Questions Every Brand Must Answer To Grow In 2015 With 2015 around the corner, brands need to ensure they have their priorities in line. Make certain that your brand can answer these top questions for short and long term success. Mythbusters: Digital Media’s Biggest Misconceptions In this piece by Digiday, digital media pioneers and thought leaders respond to the question “What’s something everyone believes about digital media…
  • Smart Marketers Steal

    Laura Cantwell
    24 Sep 2014 | 8:55 am
    Image from: Stealing / Shutterstock You’ve probably heard the phrase “content is king,” but who is king of content? Since creativity is such a critical element of successful marketing strategies, we’ve put together a list of 10 innovative things brands have done to amp up their advertising awesome ideas that you definitely need to steal. 10. Make some noise. Engage your customers with charity. Every year, Guitar Center (this year’s Content Marketing Awards award winner) hosts a drum-off at its various locations across the country. Thousands flood into the stores to support friends…
  • Suck it up! Not only marketing, but consumer experience, drives conversion.

    Alyssa Maine
    23 Sep 2014 | 8:41 am
    Image from: Vacuum / Shutterstock At Millward Brown Digital, we know that driving traffic to your site is no easy task. Between affiliate, search, email and social marketing, consumers are often overloaded with ads, promotions and loyalty programs everywhere they turn. When shopping for a vacuum cleaner, it doesn’t get any easier, as consumers must decide between a variety of products and brands. But once vacuum shoppers land on a branded site, are those marketing efforts influencing a decision to purchase, and perhaps more importantly, is the experience helping to drive conversion? When we…
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    Search Engine Journal

  • Restaurant Offering Discount for Negative Yelp Reviews by @submitexpress

    Pierre Zarokian
    1 Oct 2014 | 7:32 am
    The owners of Botto Italian Pizza Bistro are a little…straightforward. Look no further than their FAQ page, which is either a brilliant marketing prank or a very deliberate warning to would-be customers: “Do you have ice? No. Why? Because that’s the way, uh huh uh huh, we like it.” It’s this level of anti-service that defines Botto, which could potentially become a thorn in the side of Yelp. Botto’s Rebuttal Botto is waging a campaign to become the worst-reviewed restaurant on Yelp, which they say is a way to get back at the review aggregator. The managers of Botto, David […]The…
  • Updated! 2014 #Pubcon Vegas Survival eBook – v1.5 by @dantosz

    Danielle Antosz
    1 Oct 2014 | 7:00 am
    In order to ensure you have absolutely everything you need to survive this year’s Pubcon, we decided to make our Survival eBook even better. More up-to-date details, better tips, additional event details released by Pubcon, and even a map of Treasure Island! Just like the first version, version 1.5 includes restaurant listings, transportation options, an exhibit hall map, and a list of keynote speaker sessions. Inside these new-and-improved pages, you will also find: More #Protips! A Map of Treasure Island Hotel Pubcon Shuttle Hours & Details Updated Exhibit Hall Map More 1st Timers…
  • Triple Threat Optimization Techniques From Four Pros by @ChandalN

    Chandal Nolasco da Silva
    1 Oct 2014 | 5:31 am
    Search engine marketers won’t survive as one-trick ponies amongst fluctuating search algorithms mapping an ever-changing digital marketing landscape. The ongoing pressure to account for conversions weighted against the oncoming era of consumer-driven, usability-level personalization is immense. Digital marketers now have to account for more channels than ever before. Consider that new and existing forms of social media, mobile platforms, user privacy and security, video content, and native advertisements are just the tip of the digital marketer’s iceberg. Today, we have to be able to…
  • 12 Free Social Media Tools by @albertcostill

    Albert Costill
    1 Oct 2014 | 4:03 am
    If you have multiple social media accounts, then you already know you can’t be on there 24/7. Which is why some very intelligent developers came along and built social media management tools. These tools place all of your social media accounts under on dashboard so you can easily schedule, collaborate, and monitor all of your social media accounts from one location. I bet you already are using some of these lifesaving tools. Buffer, HootSuite, Social Sprout, Sendible, Bitly, and SocialOomph are just some of the powerful tools that can help manage your social media networks. The problem is a…
  • Marketing Nerds Podcast – Episode 3: Zac Johnson on How to Build Your Brand Online by @johnrampton

    John Rampton
    30 Sep 2014 | 1:28 pm
    When growing your business online you must have a plan. In Episode 3 of Marketing Nerds, Zac Johnson goes into how to build up your own personal brand online. When starting out to marketing yourself online you focus on what you’re awesome at.  You have to define everything that you’re going after. Zac teaches us every step that he’s taken to become a six figure blogger online branding yourself and your business. Zac Johnson has been making six figures online through his blog for 8+ years and teaches other bloggers and marketing professionals how to get started with his…
 
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    AdWords Agency Blog

  • Building the next generation of display ads for a multi-screen world

    Nicole Burgan
    29 Sep 2014 | 8:39 am
    Cross-­posted from the Inside AdWords blog.It’s true that mobile devices offer a new canvas for advertisers to connect with consumers, but painting on this canvas has not always been easy. Many marketers started out by shrinking down their existing display ads for mobile, but this didn’t always make for a great consumer experience. They also discovered that frequently their existing display ads were not able to run on mobile devices or on mobile browsers. But now, a new generation of display ads is changing how advertisers engage with consumers on mobile devices.Today, we’re…
  • Forrester Report: A Faster Pace for Retail Paid Search

    Nicole Burgan
    17 Sep 2014 | 8:23 am
    Cross-posted from the DoubleClick Search blogThe real-time imperativeReal-time matters in retail search because external events continuously affect demand. Whether planned events like Black Friday, or unplanned ones like the next big snow day, campaigns that were optimized for demand are suddenly altered by new market realities. The speed at which a retailer’s search management tool can “see” the new behavior and adapt to it will help to determine how successful campaigns are over time, and because events can shift quickly, speed is ever-more important for success.We know how important…
  • Behind-the-Tech of Nike’s “Phenomenal Shot” World Cup Campaign

    Nicole Burgan
    15 Sep 2014 | 12:14 pm
    Cross-posted from the DoubleClick Advertiser blogThe World Cup offers a good barometer for how tech is being used by a critical mass of people around the world. Four years ago, we had the first World Cup of the social media era. This summer, the big story was how fans were using mobile devices and tablets to engage with the matches and with each other. And just as audience habits are changing, advertising tactics are evolving to keep up.Nike’s Phenomenal Shot is a perfect example: A real-time campaign that played off the action in ways that wouldn’t have been possible four years ago.
  • Advertisers see Shopping campaign success with new optimization, reporting tools from the DoubleClick Search Commerce Suite

    Nicole Burgan
    28 Aug 2014 | 7:42 am
    Cross-posted from the DoubleClick Search blogIn March, we introduced Shopping campaigns support in DoubleClick Search, offering a simpler, more flexible way for retailers to manage their Product Listing Ads (PLAs). Thanks to these tools, advertisers have already seen success with Shopping campaigns. As Casandra Jones, Associate Director at iProspect, says: “It’s been incredibly helpful having DoubleClick Search be first to market with a solution for Shopping campaigns. We were able to transition to Shopping campaigns more quickly and determine best practices that work for our brands --…
  • Introducing DoubleClick Planning: unifying cross-channel planning and buying

    Nicole Burgan
    27 Aug 2014 | 1:51 pm
    Cross-posted from the DoubleClick Advertisers blogStarting today, DoubleClick clients will have a brand new way to manage their planning and buying: DoubleClick Planning. In today’s fragmented media landscape, marketers need a simple way to put their marketing dollars to work across channels and screens, whether the media is bought programmatically or traditionally. DoubleClick Planning begins to unify programmatic and traditional reservation inventory management, enabling you to carry out all of your buys in one place. We will host a live webinar (register here) and discuss the…
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    aimClear® Blog

  • Defining Native Advertising at #SMX East! A Step-by-step Guide for Overcoming Challenges

    Gretchen Egeberg
    1 Oct 2014 | 4:34 pm
    HELLO Big Apple! It’s that time of year again: SMX East 2014, and our aimClear crew couldn’t be more excited to be here! We’ve been busy mingling & meeting new industry friends, staking claim with our content amplification tool debut, attending sessions, and enjoying our time in NYC. Ready, Set, GO. If you’re looking to get your hands on a New York style slice of the “native advertising” pizza, then this session re-cap is for you. Rebecca Lieb, Digital Advertising & Media Analyst, Altimeter Group, took us on a trip into Defining & Mapping The Native Advertising…
  • aimClear’s 2014 #SMX East Agenda: Speaking, Exhibiting & Shh… (There’s a Secret!)

    Erica Melchior
    26 Sep 2014 | 12:40 pm
    SMX East is already next week, and we’re pumped to partake in a full online marketing conference trifecta! We’ll be attending, speaking and exhibiting at the Jacob K. Javits Center in New York. We’ll share an exciting secret at our booth, 320! We promise, you won’t want to miss this gem. For those who will be in the city a day early, we encourage you to register for the aimClear Social Content Distribution for SEO workshop, hosted by aimClear’s Social Advertising Director, Merry Morud, and Marty Weintraub, aimClear’s Founder & Evangelist. The workshop takes place on Monday,…
  • Hey #SMX NYC! aimClear® To Preview Highly Disruptive Facebook Amplification Tool

    Marty Weintraub
    25 Sep 2014 | 12:10 pm
    Strap in! Next week, aimClear will announce and preview a disruptive social media amplification tool that drives extremely focused social audience traffic to your website. Push a single button to generate sales and leads with highly targeted psychographic audiences. Build buzz, links, citations, shares and community.  We’ll be offering a limited allotment of licenses to qualified customers, at a one-time extremely special #SMX preview deal.  Save hundreds of hours a year and institutionalize editorial calendar based social content amplification. Yep, we’ve bottled aimClear’s legendary…
  • Retargeting 3.0: Sequential Ad Messaging & Customer-Centricity

    Manny Rivas
    23 Sep 2014 | 6:54 am
    Have you ever found yourself the victim of a poorly designed and executed retargeting campaign? Who are we kidding, of course you have. Abusive retargeting is like chugging ipecac syrup; it will immediately make you toss your cookies. Worse yet, obnoxious retargeting can alienate potential customers and devalue brand equity for a company of any size. Of course there are some fundamental configurations to consider when building or optimizing an existing retargeting campaign which are strategy agnostic; from establishing list durations, frequency caps and burn actions to finding the…
  • Pigeon SEO Update 2 Months Later: Google Flipped The Bird at Local Search

    Lindsay Schleisman
    22 Sep 2014 | 1:33 pm
    Local business owners: Have your rankings plummeted? Did traffic fall off a cliff? No longer appearing in a crucial Google map result? You may have been affected by Google’s local search algorithm update, appropriately dubbed Pigeon by the fine folks at Search Engine Land. It’s been almost two months since the update rolled out, and while it seems the crap hasn’t yet dried, plenty of businesses have taken a direct hit. We’ve rounded up some of the best resources on Pigeon from local search experts —from the moment the news broke to early effects and analysis, ramifications and…
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    www.PerryMarshall.com

  • Do You Know Anyone Who Actually Works 4 Hours a Week?

    Perry S. Marshall & Associates (Perry S. Marshall)
    23 Sep 2014 | 7:18 am
    Tim Ferriss’s brilliant book, “The 4-Hour Work Week”, was loaded with time-saving, money-saving insights. But do you know any wealthy person who actually works only 4 hours per week? I do. Watch the video. From 60 Hours to 20…Get Mastermind Club 12 Here
  • A “Frying Pan Upside the Head”

    Perry S. Marshall & Associates (Perry S. Marshall)
    16 Sep 2014 | 9:20 am
    How a concussion sustained during a flag football game forced one entrepreneur to “do nothing” for a few days…and gave him a new vision for the future. Listen to my brief interview here. MP3 (Right-click and select Save Link As…)
  • Why Star Principle is the Most Important of All Business Strategies

    Perry S. Marshall & Associates (Perry S. Marshall)
    13 Sep 2014 | 7:06 am
    Click Here to Apply
  • Thoughts on Isaac Newton

    Perry S. Marshall & Associates (Perry S. Marshall)
    12 Sep 2014 | 6:00 am
    Click Here to Watch the Video.
  • From Zero to Nearly 1 Million Downloads a Month: Interview with John Lee Dumas, Titan of Podcasting & Founder of “Entrepreneur On Fire”

    Perry S. Marshall & Associates (Perry S. Marshall)
    10 Sep 2014 | 6:00 am
    John Lee Dumas is founder of the amazingly popular “Entrepreneur On Fire” podcast. It is one of the most downloaded money & business programs in the world. In this interview he describes… -Exactly where he gets his money from, and how much -How he tackled the “Chicken And Egg” problem of starting from scratch -John’s formula for deciding what YOU should aspire to, that will be both amazing and popular in the marketplace -Where you should go to find the most fertile contacts for your business -How to cut your losses and NOT live a life of regret…
 
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    » PPC Consulting Firm »

  • Google Channeling “Magazine Layouts” for Better Mobile User Experience

    Greg Meyers
    29 Sep 2014 | 9:35 am
    Ahh, the evolution on online behavior keeps on changing and in many cases, it’s starting to reinvent itself into the “ol magazine” world. We went from Desktops, to Smartphones, then Tablets. As more and more of these devices are being developed, Google has once again “stepped up the plate” to leverage all of these variations so that advertisers can get their most bang for their buck, or shall I say Googles’ buck. Let’s discuss…   In a recent article entitled “Building the next generation of display ads for a multi-screen world”…
  • Hertz Rental Car Winning in PPC Marketing

    Greg Meyers
    15 Sep 2014 | 1:44 pm
    The Rental Car Industry is not only a $24 Billion Dollar Industry, it is also highly competitive landscape, especially within PPC Marketing and Social Media. According to the USA Today article entitled Rental car companies court customers on social media, author Garry Stoller interviews Unmetric CEO Lux Narayan and reveals that “Hertz has the best use of Twitter and the best YouTube channel, and Enterprise has the best use of Facebook. It’s interesting to find that the two largest rental-car companies in the world, Enterprise and Hertz, have found separate niches for building up…
  • Organic Wine Retailers Reveal Diverse PPC Strategies & Budgets

    Greg Meyers
    14 Sep 2014 | 11:00 am
    As someone who has improved his palate over the years and is becoming sort of a “wine snob” these days, I decided to see what the PPC Landscape looked like for Organic Wine Retailers, and boy is it diverse. The Keyword coverage and budgets are vastly different and begs a few questions like: (1) Were they poorly executed from the start?, (2) Too much Competitive saturation? (3) Is it the right audience for a healthy ROI? With the help of PPC Competitive Software such as SpyFu, I have the ability to identify and compare what keywords specific online retailers are bidding on, as well…
  • Hey Nonprofits! Meet Salesforce’s Power of Us Program

    Greg Meyers
    5 Aug 2014 | 12:55 pm
    The Salesforce.com Foundation, (also known as Power of Us Program) help nonprofit organizations and higher education institutions can get access to salesforce.com products and resources to help expand our collective impact. These resources, combined with the programs and expertise of thousands of nonprofit organizations, allows us to create positive change in the world. The Power of Us Program includes: 10 donated Enterprise Edition licenses Deep discounts on additional licenses, products and/or services from Salesforce.com Discounts on Salesforce.com training Discounts on Salesforce.com…
  • Hey 501(c)(3) Nonprofits! Want $10k in FREE Adwords Advertising?

    Greg Meyers
    24 Jul 2014 | 12:52 pm
    Google Grants Overview: Google Grants is a unique one-of-a-kind advertising program which is designed specifically for 501(c)(3) Nonprofit organizations. The goal of this program is to utilize and transform the Google Adwords system into a powerful tool to spread advocacy, awareness, volunteer-ism and provide the ability to increase donations. Google provides approved 501(c)(3) Nonprofits with $10,000 per month in in-kind AdWords™ advertising. However, if the Nonprofit consistently spenda the $10k per month for at least three months, Google will increase your monthly allowance beyond the…
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    Certified Knowledge

  • The Last Two AdWords Workshops of 2014 are in Las Vegas and Milan, Italy

    brad
    30 Sep 2014 | 7:00 am
    There are only two AdWords Workshops left in 2014; and the first one in 2015 won’t occur until March. The two workshops will be in Vegas and Milan, Italy. SMX Milan: AdWords Workshop: When: November 12th, 2014 Where: MiCo – Milano Congressi, Milan, Italy Details: Workshop Details Please note: The workshop will be in English SMX Social: AdWords Workshop: When: November 18th, 2014 Where: The ARIA Resort & Casino, Las Vegas Details: Workshop Details Please note: The early bird pricing is in effect until October 17th We’ve sold out every workshop this year so if you want to…
  • Top Considerations for Creating & Managing International PPC Accounts

    brad
    25 Sep 2014 | 7:00 am
    Creating and managing international PPC accounts has a set of challenges not seen by accounts run within a country. These challenges can range from picking a home time zone for all your data to semi versus partial translation of ads and websites. There are a lot of ways to tackle these challenges. For instance, you could: Change language target settings; but keep your keywords and ads as they are Translate your keywords; but keep your ads and website in a different language Translate everything Translate British English to US English or Australian English and other combinations in between In…
  • Everything You Need to Know to Get Started with RLSAs

    brad
    11 Sep 2014 | 7:00 am
    RLSAs or Remarketing Lists for Search Ads are a very effective way of using remarketing-like targeting; yet doing it on search instead of the display network. While this tactic is very effective, it is highly under utilized by many marketers and rarely talked about in PPC circles even though it is built right into Google AdWords. For example, you can: Use different keywords to trigger ads to someone who was on your site Change the ads a searcher sees based upon site behavior Adjust bids based upon their site behavior To bring some exposure to RLSAs so you can learn what they are, how they…
  • Join Wordstream, SpyFu, and Brad Geddes for a Free Keyword Roundtable Webinar

    brad
    4 Sep 2014 | 7:00 am
    Mike (the CEo of SpyFu), Jaclyn (stratedgies at Wordstream) and myself are going to do a roundtable discussion on everything keywords. It’s a free workshop that anyone can attend. Some of the topics that are sure to come up are: Hacks to work around the recent death of exact and phrase match Is phrase match dead? A simplified approach to PPC keyword strategy Unorthodox uses of Google’s keyword planner and competitive intelligence tools Account and ad group structure based upon your keywords Using negative keywords to block versus shape traffic The roundtable will take place next week on…
  • Learn How to Build and Manage a Community With Matt Umbro Part 2

    brad
    21 Aug 2014 | 7:00 am
    Matt Umbro (the founder of PPCChat) and I did two Marketing Nirvana shows on building communities in your spare time. The first show aired on August 4, 2014, and the second show just aired and is now available for download. You can read more about the two shows here. The first show goes into starting a community, and the second show goes into growing, engaging, and scaling your community (in your ‘extra’ time). You can learn more about Matt & PPCChat here: Matt on twitter PPCChat  website PPCChat LinkedIN group You can listen to the show on Webmaster Radio, download the shows…
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    WordStream

  • WordStream’s Best of the Month: September

    Dan Shewan
    1 Oct 2014 | 8:22 am
    Groucho Marx famously joked that the English mnemonic that begins, ‘Thirty days hath September…” was his favorite poem because it actually tells us something. While it certainly didn’t feel as though September had thirty days this year (for me, anyway), September did indeed teach us a lot – especially about search, as evidenced by our most popular posts of the month.Image © SixelaOtamaGrab a warm pumpkin-flavored beverage (yes, I’m going to continue milking the pumpkin beverage joke for the remainder of the fall), sit back, and check out WordStream’s most popular posts of…
  • 22 Marketing Ideas For Small Businesses With Limited Budgets

    Megan Marrs
    1 Oct 2014 | 6:10 am
    Don’t have many bucks to spend on your biz? No worries – there are plenty of marketing tactics you can make use of that won’t blow your budget. Let’s see how far you can stretch those dollars! Here are 20+ marketing ideas for small businesses working on a small budget.1. Publish Great Content. I don’t think I even need to say this, but it’d be neglectful not to mention the importance of kick-ass content. If you can create it yourself, all the better (isn’t free always better?). Even if writing isn’t your strong point, you shouldn’t have too much trouble getting someone on…
  • The Top 10 Best PPC Hacks ... Ever!

    Larry Kim
    30 Sep 2014 | 7:14 am
    AdWords advertisers struggle constantly to keep pace in an ever-changing industry, where Google likes to switch things up with hundreds of changes to the platform each year.What if you could cut through all the noise, seriously reduce your learning curve, and cut straight to the heart of the most effective and impactful PPC marketing tactics?I recently led a webinar with Thue Madsen from KissMetrics and shared the 10 top PPC marketing hacks you need to optimize your pay-per-click strategy today. You can keep tweaking copy and testing button placement forever, but those minor changes won't…
  • Want to Escape ‘People-Based Marketing’? Quit Facebook

    Dan Shewan
    29 Sep 2014 | 7:48 am
    By now, Advertising Week’s 11th annual conference (AWXI) is in full swing across Manhattan’s most upscale venues. Delegates (or “Super Delegates,” depending on how much your company splashed out for your pass) have descended on the Big Apple to hear speakers such as Yahoo! CEO Marissa Mayer, Cosmopolitan’s Editor-in-Chief Joanna Coles, and even insufferable celebrity chef Jamie Oliver wax lyrical about the future of advertising.However, what everyone really wants to hear about is Facebook’s new advertising platform, Atlas. Larry explained what this new system involves last week.
  • Do I Have Too Many Keywords in My PPC Account? (Hint: Probably)

    Billy McCaffrey
    29 Sep 2014 | 6:09 am
    Have you ever heard the expression “less is more”? I find this to be extremely true when it comes to the keywords in your PPC account. Now, depending on who you ask, you’ll hear a different response for the age-old question: “How many keywords should I have in my AdWords account?” When it comes to ad groups, the typical answer is somewhere in the 20-25 keyword range, and definitely no more than 30 keywords per ad group. Keep in mind that this is a loose guideline, and isn’t anything that is set in stone. The important thing at the end of the day is that the keywords in each ad…
 
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    Portent » PPC

  • Pay Per Click Advertising Explained by a Non-PPC Person

    Mike Fitterer
    24 Sep 2014 | 12:18 pm
    Pay Per Click Advertising (PPC) should be an integral part of every company’s online marketing strategy. Seriously, it’s legit. After all, what marketer wouldn’t like having totally transparent marketing spend and return data available just a few clicks away? Oh, every marketer likes that sort of data? That’s what I thought. Here’s the problem. Most people don’t actually understand PPC. Many aren’t even sure what PPC is. In many minds it’s like the functionality of a TV set – you just turn it on and BAM, it works! Well, surprisingly enough that’s not the case. That’s why…
  • Make Your Google Shopping Campaigns Multilingual

    Kiko Correa
    18 Sep 2014 | 9:49 am
    Have you ever stumbled onto a new feature without even realizing it? It just happened to me recently when I told my boss Elizabeth that I had gotten a second, French language, PLA feed going for a client. She looked at me sideways and said “how’d you do that?” Considering she’s covered a PLA base or two (or million) I was pretty shocked that she was surprised. She let me know that “No, Kiko, this hasn’t always been a thing”. Without even meaning to, I had stumbled into something new. I’ll take you through the process I went through to set up Google Shopping campaigns in…
  • PPC and SEO — Shouldn’t They Get Along?

    Laura Oden
    11 Sep 2014 | 1:25 pm
    Both pay-per-click advertising and organic listings vie for your attention when you search, but do the two types of search results always have to be at odds, or can savvy marketers use SEO(Search Engine Optimization) and PPC (Pay-Per-Click) in tandem to dominate the search results? Making Portent history, Laura Oden (PPC Strategist) and Kaitlin McMichael (SEO Strategist) tackle the first tag-team blog post, putting their heads together to figure out how PPC Strategists and SEO Strategists can work together. The thought process was if we can co-exist at a Christmas party, then chances are we…
  • Getting Started with Mobile Bid Modifiers

    Ryan Moothart
    5 Sep 2014 | 9:06 am
    Problem Ever since Google AdWords introduced enhanced campaigns, targeting mobile traffic effectively using mobile bid modifiers has been an important strategy for all PPC managers.  Some of you may have mobile bid modifiers set in your campaigns already, but aren’t seeing very good results from mobile traffic.  Others may have your mobile bid modifiers set at -100% because mobile traffic has never been very reliable for you in the past. We all know mobile traffic is becoming increasingly important; the percentage of mobile users on the web keeps growing.  Having an ineffective or…
  • Unexpected Loss of Control: Google AdWords Exact Match Controversy

    Elizabeth Marsten
    17 Aug 2014 | 5:46 pm
    Google AdWords’ recent announcement on the retirement of exact match in favor of the “close variant” default setting not only came as a bit of surprise to me, but definitely garnered the expected outrage from the PPC community, including petitions, Tweets and blog posts like this one. (Strangely enough, we seem to have avoided the obligatory Robin Williams anecdote in all of them.) I agree with my fellow search colleagues in the area of outrage, it’s just not acceptable what is being taken away in favor of a murkier, harder to control setting in terms of managing your keyword…
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    Local Search Solutions

  • 3 Questions To Ask Before Hiring An Ad Agency For SEO

    admin
    21 Sep 2014 | 9:26 am
    There’s a few ultra-important questions to ask before hiring and ad agency for SEO purposes.  If you don’t get the answers to these questions, you’re probably setting yourself up for disappointment. Why? Because most advertising agencies are focused on delivering creative work, not results.  Others have business models centered on billing you for their time (which, again, does not take results into account). That’s not to say there aren’t agencies with strong, proven search optimization chops.  There certainly are. But there’s far more who have no clue what SEO really is, yet…
  • Cheap Content Writers Aren’t Worth Your Time

    admin
    3 Aug 2014 | 8:10 pm
    Buying Content By The Word Is Beyond Absurd O-desk, Elance, College Writers, Content Runner…all pretty much the same thing. A huge pile of non-native English writers who are willing to crap out a few hundred words for a the cost of a Starbucks latte. Literally. The worst part about people watering down the content marketing landscape with this worthless stuff? The fact that companies buy it. I’m amazed at the fact that more and more of these companies keep showing up in MY inbox, of all places. Especially the ones based in India or Nigeria. I find myself wondering what business…
  • Social Clutter: Unraveling Social Media

    Search Specialist
    8 Jul 2014 | 8:45 pm
    What social outlets are worth your time? The buzz around social media marketing has died down a little bit, especially with the advent of native advertising gaining traction in recent months. Still, it’s a viable outlet for engagement and brand building. Whether you own a brick-and-mortar shop serving a local audience or an online business that reaches customers all over the world, you’re probably using at least one social media outlet to market your business. But with so many options, you may be struggling to justify where you spend your time and dollars. Do you focus on your Facebook…
  • 5 Key Local SEO Ranking Factors

    Search Specialist
    5 Jul 2014 | 8:49 pm
    Local SEO Ranking Factors Are More Detailed Than You Might Think Business owners tend to fall in to two categories when it comes to Local SEO and what impacts a local SERP. The first are those that don’t know a thing about it, and readily admit that. The second are those that read a few blogs or about.com entries, and think it should be a breeze. To those in the second group…I’ll let my good friend Lee Corso express my sentiment below: That’s right. Not so fast my friends. The amount of factors that go in to Google’s placement in local search results is deep.
  • 14 Keys To A Successful PPC Campaign

    Search Specialist
    25 Jun 2014 | 3:02 am
    Successful PPC Campaigns Are Earned, Not Created We’ve been managing Google Adwords and Bing Ads campaigns for a long time. Most of our clients found their way to us after they’d tried, unsuccessfully, to get a positive ROI from pay per click advertising on their own. Over the years, the campaigns we’ve reviewed shared many of the same tell-tale signs of under performance. Some mistakes that novice PPC managers make are easy to overcome. Other times, it requires blowing up the whole account and starting fresh. Better than starting fresh is doing it right the first time. With that in…
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    CleverClicks. Refreshingly Transparent PPC & SEO.

  • 5 Tips for Getting Started with Google Webmaster Tools.  

    Anthony Coe
    1 Oct 2014 | 4:11 am
    So you want more organic traffic and leads right? Google Webmaster Tools (WMTs) is an awesome free tool that offers you plenty of valuable ways to manage how Google indexes your website pages, diagnose technical issues and gain key insights into how your website displays and performs in the search engines results. In this post, we have handpicked a few of the most important WMTs features to ensure your website is correctly optimised to be crawled, indexed and ranked by Google. But first a few points on getting your site verified: Getting Verified Before you can start using Google WMT for your…
  • Weekly SEO & PPC Roundup – 19th September 2014

    Anthony Coe
    21 Sep 2014 | 3:34 am
    Back to the Future: GA Annotations | Periscopix Angelos Alexelis provides a simple 2 step guide to creating future annotations in Google Analytics. Future annotations can be used either as to do list or to plot future milestones where predicted changes in user behaviour may occur. To read the full post, head over to Periscopix. Making every character count in your mobile search ads | Inside Adwords Senthil Hariramasamy announces the October 15th release of changes to the way mobile ads will appear on smartphones. This includes the replacement of the second line of ad text with ad extensions…
  • How Adwords Editor Can Streamline Your Campaigns

    Anthony Coe
    17 Aug 2014 | 10:20 pm
    AdWords Editor offers advertisers a free and fast way to make streamlined changes to their AdWords accounts, overcoming the complexities of manual duplication and replication of keywords, ads and ad groups. One of the main benefits is the power to replicate a campaign in seconds and then perform extremely fast edits. For example, if you are targeting a campaign to a Sydney audience and you want to start a Melbourne focused campaign, using the search & replace feature, you can replace all mentions of Sydney in keywords, ads and ad groups in one go. In this post, we help you become more…
  • How Quality Score Affects Adwords Campaigns

    Philip
    7 Aug 2014 | 2:36 pm
    If you’ve ever run your own Google Adwords campaigns, you’ve no doubt encountered “quality score.” Quality score (QS) is not just some magical number, it actually represents the quality of your Adwords keywords. A higher score is obviously better as it’s an indication that Google considers keywords, landing page and click-through rate to be of high relevance and quality. In short, if the QS of a keyword is low it means you’re doing something wrong. It’s probably also something that you want to address as it has a meaningful impact on the CPC of your ads. You can rank…
  • How to Work Together With Your SEM Agency for Top Results

    Anthony Coe
    6 Aug 2014 | 3:04 pm
    How to Work Together With Your SEM Agency for Top Results If you have decided to outsource your SEM campaigns to an agency, it’s important that you develop a healthy working relationship focused on maximising the profitability of your campaign. It may be challenging to identify where you fit into the process and it may be difficult to relinquish control, but for best results you should focus your efforts on sharing key business and marketing information and reporting back to them on the business impact of your SEM campaign – allowing them to focus on driving up your profits and reducing…
 
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